Job Summary:

• Work alongside the Marketing Director to set strategic priorities for the upcoming year
• Lead cross-functional teams to achieve channel viewership and revenue targets
• Manage stakeholders throughout campaign development and execution
• Work with in-house media, social and creative agencies to brief, plan and execute integrated marketing campaigns
• Lead ideation and execution of engaging fan-oriented event activations
• Act as brand steward to ensure all touch points (incl. on-air, online/social, sales, multi-platform and programming) are on-brand and on-strategy
• Support the sales teams in generating revenue by acting as the marketing lead on co-branded on-air promotions
• Identify the needs of each market, segment, prepare marketing plan to facilitate the growth of the brands and lead the execution
• Coordinate & execute projects with internal and external resources (production planning, trade promotion, sales, market research and advertising)

Skills on Resume:

• Strategic Planning (Hard Skills)
• Team Leadership (Hard Skills)
• Stakeholder Management (Hard Skills)
• Integrated Marketing Campaigns (Hard Skills)
• Event Activation (Hard Skills)
• Brand Management (Hard Skills)
• Revenue Generation (Hard Skills)
• Market Analysis and Planning (Hard Skills)
• Project Coordination (Hard Skills)

Job Summary:

• Full support for the brands entrusted to care, from strategy creation to implementation
• Continuous development of the brand characteristics, brand strategy and business models of the brands entrusted to care in line with the international strategy
• Active participation in the annual business planning process
• Planning and precise management of the annual marketing budget
• Developing an annual activity plan for the brand, including areas of innovation, communication and activation
• Successful implementation of the brand's annual activity plan
• Successful collaboration with media, creative, digital,  PR and design agencies for the highest level of implementation
• Launching and effectively managing projects based on the annual innovation plan
• Maintaining a strong, productive relationship with the Trade Marketing and Sales areas for perfect implementation
• Active participation in S&OP processes
• Continuous monitoring and analysis of the market and competitors, define actions for development
• Manage and develop the work of Marketing Assistant

Skills on Resume:

• Brand Strategy Development (Hard Skills)
• Business Planning (Hard Skills)
• Budget Management (Hard Skills)
• Annual Activity Planning (Hard Skills)
• Implementation (Hard Skills)
• Agency Collaboration (Hard Skills)
• Project Management (Hard Skills)
• Sales and Operations Planning (S&OP) (Hard Skills)
• Market Analysis and Competitor Monitoring (Hard Skills)
• Team Management (Soft Skills)

Job Summary:

• Develop long-term strategic plans in conjunction with management and brand principles
• Develop annual marketing business plans
• Develop and implement key marketing programs
• Advertising promotion pricing and public relations
• Act as lead project manager on the execution of all marketing programs including retail partner marketing
• Lead point of purchase/merchandising projects including managing outside vendors and project management
• Maintain open communications with the sales force to ensure execution of key programs and consistency with brand strategic guidelines
• Manage supplier agencies and partnerships, including public relations, creative, media, research, promotions, and non-profits
• Brief external agencies on brand strategy
• Ensure adherence to budget and compliance requirements
• Plan trade show marketing plans
• Define and monitor key metrics to assess initiatives and drive brand success
• Resolve issues as needed to achieve plan

Skills on Resume:

• Strategic Planning (Hard Skills)
• Marketing Business Planning (Hard Skills)
• Marketing Program Development and Implementation (Hard Skills)
• Project Management (Hard Skills)
• Merchandising and Point of Purchase Management (Hard Skills)
• Agency and Partnership Management (Hard Skills)
• Briefing External Agencies (Hard Skills)
• Communication and Collaboration (Soft Skills)

Job Summary:

• Accountable for the business performance for assigned brands e.g. NSV, market share.
• Identify and own brand growth strategy and plan and ensure alignment on Category regional strategies.
• Develop selective local magic plans where it makes significant impact
• Provide timely and specific input to Categories on category strategy, brand plans, Master plan, playbook, consumer/shopper insights and future innovations.
• Own and manage local below the line A&P budget and deploy budget by initiative to the local activation team.
• Track/analyze initiatives and recommend corrective action, if necessary.
• Actively collaborate with AMEA Regional team and input into the category brand plan and strategies. 
• Be the voice of Turkey consumer and shopper for assigned brands.
• Act as a Brand/Portfolio SPOC for Category on strategies, consumer initiatives and lead business reviews. 
• Provide necessary inputs to the S&OP process for assigned brands..
• Maintain an awareness of competitor marketing activity and be proactive by looking for opportunities and propose big ideas to the business unit.

Skills on Resume:

• Business Performance Accountability (Hard Skills)
• Brand Growth Strategy (Hard Skills)
• Local Marketing Plans (Hard Skills)
• Category Strategy Input (Hard Skills)
• Budget Management (Hard Skills)
• Performance Tracking and Analysis (Hard Skills)
• Consumer and Shopper Advocacy (Hard Skills)
• Collaboration (Soft Skills)

Job Summary:

• Aggressively pursue new, breakthrough ideas for driving the business
• Participate in the innovation process, bringing forth trends and data to help us define what’s next
• Contribute to/spearhead the Boulevard beer annual planning process
• Develop and execute a PR strategy, including influencer programming, including agency management
• Create national and local opportunities to develop awareness and trial to ensure the brand grows every day
• Sharpen marketing messages and lead the charge on ensuring brand consistency and forward thinking across all channels - print, web, digital, event activations, in-store, etc.
• Development and management of the annual marketing budget
• Collaborate with internal creative team on packaging, promotional and print materials
• Collaborate on event and digital marketing strategies with key team members to drive greater impact
• Develop the marketing dashboard and monthly reporting across key initiatives
• Analyze qualitative and quantitative data to continually optimize and improve marketing efforts
• Provide the team with market intelligence including new trends, products and competitor activities

Skills on Resume:

• Innovative Thinking (Hard Skills)
• Trend Analysis (Hard Skills)
• Annual Planning (Hard Skills)
• Public Relations Strategy (Hard Skills)
• Brand Awareness and Trial (Hard Skills)
• Brand Consistency (Hard Skills)
• Budget Management (Hard Skills)
• Marketing Analytics (Hard Skills)
• Data Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Market Intelligence (Soft Skills)

Job Summary:

• Originate, develop, evaluate and recommend products and marketing programs that are based on consumer, customer and competitive trends, and consistent with volume and profit targets.
• Recommend other changes to the product line (pricing, packaging, channels) as appropriate to improve volume or profit delivery.
• Participate in development of the product line five-year plan. 
• Lead cross functional team in new product development, including establishing product parameters (concept, price, packaging), developing marketing plans and selling tools, forecasting volume and growth expectations
• Conduct quantitative analysis on a regular basis from variety of sources -  shipment data, consumption information, and competitive performance - to track achievement of business results vs. budget and understand business drivers
• Prepare annual volume, spending and profit plans, track volume and profit versus plan
• Lead development and execution of marketing plans, including trade and consumer promotions, point of purchase and public relations.
• Present marketing plans to sales organizations and customers as required.
• Manage the creative development process from briefing the agencies through critical feedback and leading the execution.
• Identify and evaluate media choices to maximize the communications investments. 
• Leverage the creative idea in social channels working with the Digital Manager.
• Initiate and manage marketing programs to effectively build the business and enhance brand stature including advertising, point of purchase, trade and consumer promotions and public relations.

Skills on Resume:

• Product Development and Evaluation (Hard Skills)
• Product Line Optimization (Hard Skills)
• Strategic Planning (Hard Skills)
• New Product Development (Hard Skills)
• Quantitative Analysis (Hard Skills)
• Financial Planning and Tracking (Hard Skills)
• Creative Management (Hard Skills)
• Media Planning and Evaluation (Hard Skills)
• Digital Marketing (Hard Skills)
• Marketing Program Management (Hard Skills)
• Communication and Presentation (Soft Skills)

Job Summary:

• Lead development of sales materials, point of purchase materials and consumer promotion materials.
• Act as marketing liaison with key accounts to develop proprietary programs.
• Conduct research as needed to inform decision making.
• Lead long term business planning, including: bold, inspired 3 year growth plans, driving organizational understanding and support around a "from / to" plan for the business
• Leading the portfolio for key business planning cycle activities, including annual planning, national sales meetings, and senior management alignment to portfolio evolution
• Partner with key cross functionals to proactively seek opportunities to develop opportunities with key customers (such as exclusives, channel strategy, operational capabilities, category vision)
• Seek and act on opportunities to proactively improve business processes and ways of working in partnership with cross functionals
• Directly oversee 1 direct report (Associate Brand Manager), providing guidance, support, feedback, and development
• Provide broader marketing and cross functional leadership in a fast paced environment, representing portfolio in key strategic discussions and advocating for business
• Set objectives, plan project steps and resources needed, and manage execution.
• Working with team members, find development opportunities to support growth and learning.

Skills on Resume:

• Marketing Material Development (Hard Skills)
• Key Account Relationship Management (Hard Skills)
• Research and Data Analysis (Hard Skills)
• Business Planning (Hard Skills)
• Portfolio Management (Hard Skills)
• Process Improvement (Hard Skills)
• Team Leadership (Hard Skills)
• Project Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Develop Annual Brand Plan, A&P budgeting and forecasting
• Ensure the launch of new Sanofi's Diabetes product is successful
• Implement product sales strategy and marketing programs to sales management team and medical professionals in assigned therapeutic areas.
• Tracking and monitoring the implementation of Brand Plan and it’s program
• Monitoring spending A&P in line with allocation
• Develop knowledge of the organization’s products, services, and customers by working closely with sales management team & other function related
• Coordination with sales team to ensure strategy well implemented
• Coordination with cross-functional, to ensure product availability, forecasting, monitoring and evaluating performance periodically
• Ensure performance of the product in line with company objective
• Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service. 
• To excel energetic partnership with clients and initiate and execute key account management planning
• To emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations

Skills on Resume:

• Strategic Planning (Hard Skills)
• Product Launch Expertise (Hard Skills)
• Sales Strategy Development (Hard Skills)
• Monitoring and Tracking (Hard Skills)
• Budget Management (Hard Skills)
• Product Knowledge (Hard Skills)
• Cross-Functional Coordination (Soft Skills)
• Data Analysis (Hard Skills)
• Key Account Management (Soft Skills)
• Product Knowledge and Technical Expertise (Hard Skills)

Job Summary:

• To implement product sales strategy and marketing programs 
• Sales management team and medical professionals in assigned therapeutic areas.
• Tracking and monitoring the implementation of Lantus Group Brand Plan and it’s program
• Monitoring spending A&P in line with allocation
• Develop knowledge of the organization’s products, services, and customers by working closely with sales management team & other function related
• Coordination with sales team to ensure strategy well implemented
• Coordination with cross functional, to ensure product availability, forecasting, monitoring and evaluating performance Lantus Group periodically
• Ensure performance Lantus Group in line with company objective
• Collect, compile, verify, and analyze data on product performance and customer feedback to identify product/service features that need to be changed to meet customer needs.
• Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the product/service. 
• To excel energetic partnership with clients and initiate and execute key account management planning
• To emphasize product features based on analyses of customers' needs and on technical knowledge of product capabilities and limitations
• To collaborate with colleagues to exchange information, such as selling strategies and marketing information
• To identify opportunities and recommend actions to develop and grow emerging untapped accounts
• Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts to identify areas where the sales performance of the product/service needs to be improved.

Skills on Resume:

• Strategic Marketing (Hard Skills)
• Sales Management (Hard Skills)
• Budget Management (Hard Skills)
• Product Knowledge (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Market Analysis (Hard Skills)
• Key Account Management (Soft Skills)
• Sales Performance Analysis (Hard Skills)

Job Summary:

• Act as brand champion to create focus and enthusiasm externally and internally
• Devise the brand strategy and lead the creation of brand plan
• Identify growth opportunities and develop strategic campaigns into the market, execute brand strategy, marketing mix and operational plans to achieve financial objectives
• Listen to and support the customers/partners to develop value added promotional concepts, game changing projects, added value tools and training
• Lead development and delivery of campaign materials, development of the key branding elements of positioning, vision, brand personality, value propositions and messaging
• Briefing and oversight of activities involving PR
• Monitor brand’s competitive advantage 
• Manages & tracks all aspects of the brand’s performance.

Skills on Resume:

• Brand Management (Hard Skills)
• Strategic Thinking (Hard Skills)
• Market Insight (Hard Skills)
• Creative Thinking (Hard Skills)
• Public Relations (Hard Skills)
• Competitive Analysis (Hard Skills)
• Performance Measurement (Hard Skills)
• Customer Engagement (Soft Skills)

Job Summary:

• Support preparation of strategic brand plans and lead execution of defined projects, liaising with the Marketing Manager throughout
• Ensure effective implementation of strategies through a multichannel approach
• Compliance in accordance with ABPI, written SOPs and current legal requirements
• Oversee implementation and impact of strategic planning
• Train field force on marketing strategy and appropriate use of marketing materials
• Manage and maintain agreed budget limits
• Liaise with external agencies and oversee production of all materials - providing briefs and feedback on campaign/product performance
• Collaborate with Global Marketing teams to ensure alignment with brand identity and global strategy
• Monitor brand performance; analyze and interpret competition data, category trends and recommend action plans
• Control marketing & promotional expenditure within budget limits
• Brand positioning, Product Development, Creative Agency Management, Media Agency Management, Pricing, Marketing Budget Management & all other marketing aspect

Skills on Resume:

• Strategic Brand Planning (Hard Skills)
• Multichannel Marketing (Hard Skills)
• Compliance Knowledge (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis (Hard Skills)
• Project Management (Soft Skills)
• Team Training (Soft Skills)
• Agency Collaboration (Soft Skills)
• Action Planning (Soft Skills)

Job Summary:

• Lead Annual Operating Plan for brand. Support strategic planning.
• Lead revenue growth management activities
• Integrated Margin Management/Pricing
• Trade Efficiency Support
• Lead volume forecasting accuracy with volume COE
• Lead creation and execution of brand managing complexity efforts /cost management.
• Align business processes, drive priorities, and initiatives across assigned brand team/function 
• Create seamless integration (deliver share, penetration and/or buy rate objectives)
• Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equities
• Anticipate future business needs and proactively gain alignment with cross functional partners
• Acts as business liaison for cross functional team members.
• Coaching and developing ABMs, BMs, and cross functional partners to retain & develop talent.
• Culture promoter of CAG both internally and externally.

Skills on Resume:

• Strategic Planning and Execution (Hard Skills)
• Financial Management (Hard Skills)
• Forecasting and Analytics (Hard Skills)
• Cross-Functional Collaboration (Hard Skills)
• Integration and Market Share Growth (Soft Skills)
• Brand Consistency (Soft Skills)
• Talent Development (Soft Skills)
• Cultural Promotion (Soft Skills)

Job Summary:

• Lead product development and go to market strategies, including pricing, promo, and customer messaging.
• Define product strategy, manage the development roadmap, provide requirements, guide development, lead market launch, monitor performance, and sunset products.
• Understand and represent the voice of the customer throughout the product lifecycle.
• Identify, report on, and assume accountability for the attainment of key performance indicators, including profitability and penetration metrics.
• Communicate the value proposition of the products to the Sales Operations and business teams.
• Assist Sales Operations with customer proposals and RFP responses as the product subject matter expert.
• Research, assess, prioritize, and recommend product initiatives in a succinct and insightful format suitable for executives and cross-functional teams.
• Partner with Marketing to create and maintain product literature, marketing materials, and sales collateral.

Skills on Resume:

• Product Development Strategy (Hard Skills)
• Product Lifecycle Management (Hard Skills)
• Performance Metrics (Hard Skills)
• Product Expertise (Hard Skills)
• Customer-Centric Approach (Soft Skills)
• Value Proposition Communication (Soft Skills)
• Strategic Analysis (Soft Skills)
• Collaboration with Marketing (Soft Skills)

Job Summary:

• Implement brand campaigns, launches, innovations in compliance with the Regional strategy to meet short and long-term business objectives.
• Responsible to grow category and brand by coordinating with the Regional MKT team, local sales, supply chain, and customer network to achieve agreed financial results and market share.
• Develop and maintain local assortment and identify market needs, closely coordinate with different functions to increase market shares and profitability.
• Responsible for new product launches, implementations by working closely with the local and regional marketing team in order to drive the success of new innovations.
• Develop and implement proper pricing and product management strategies by analyzing market information and working closely with the Sales team in order to increase sales and market share in the responsible geographical area.
• Ensure that the necessary marketing vehicles (products, systems, and marketing material) are in place on time with good quality by coordinating with REG direction and local plan to enhance a premium brand awareness, improve shop share and sales.
• Prepare monthly reports on brand performance by using Power BI data to take prompt action to ensure the healthy growth of all portfolios.
• Support to Organize Company, Sales & Marketing events by coordinating with related functions to make a proper planning and implement high quality & innovative set up to deliver brand message and support sales team to achieve sales target.

Skills on Resume:

• Strategic Brand Management (Hard Skills)
• Market Analysis and Insights (Hard Skills)
• Product Launch and Management (Hard Skills)
• Pricing Strategy (Hard Skills)
• Data Analytics (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Marketing Material Coordination (Soft Skills)
• Event Planning and Execution (Soft Skills)

Job Summary:

• Partner with Director of Marketing to ensure overall channel spend is prioritized against brand mission and relevant growth drivers.
• Work with creative teams (internal and external) to support the packaging development process.
• Collaborate with internal and external teams on developing and executing ideas across various 
• Omnichannel marketing vehicles such as: OTT, OOH, coupon programs, deliveries, in-store, etc.
• Work on the weekly performance reports across all marketing channels and activities to present analysis and conclusions using graphs and tables.
• Work with the Business Development Team to develop in-store materials to support new product launches, as well as the on-going POS offering.
• Partner with the Director of Marketing to develop the ideal infrastructure for deploying, measuring, and reporting direct marketing campaigns.
• Analyze business results, using retail measurement (scanner) data and consumer insights (quantitative and qualitative)
• Analyzed in Microsoft Excel; Tableau and put together in visual presentations in various formats, such as in Microsoft PowerPoint.
• Implement marketing strategies to achieve volume and profit targets, market penetration, and increased household spend.
• Partner with the Sales team to develop programs for key customers, aimed to grow velocities and drive brand awareness.
• Work cross-functionally on the creation & execution of marketing presentations for sales.

Skills on Resume:

• Strategic Channel Spend Management (Hard Skills)
• Packaging Development Support (Hard Skills)
• Omnichannel Marketing Collaboration (Hard Skills)
• Performance Analysis (Hard Skills)
• In-Store Material Development (Hard Skills)
• Direct Marketing Infrastructure (Hard Skills)
• Data Analysis and Presentation (Hard Skills)
• Marketing Strategy Implementation (Hard Skills)
• Collaboration and Teamwork (Soft Skills)

Job Summary:

• Work with the analytics team to assess the performance of the campaigns and provide suggestions on optimization.
• Serve as a partner in the Brand and business planning process, tracking and reporting.
• Work with the Director of Marketing on developing an annual integrated marketing communication plan that will reflect business and brand objectives for the year.
• Leverage understanding of consumer/shopper motivations and behaviors to develop winning marketing plans and tactics.
• Manage marketing budget and ROAS on the respective marketing vehicles.
• Responsible for periodic performance review with the Director of Marketing, to proactively identify course corrections and/or new opportunities (cadence will be determined by brand initiative).
• Work with the Director of Marketing to develop marketing programs to grow Lamwork’s market share within targeted channels. 
• Understanding of key promotional and brand-driving awareness vehicles such as couponing and grocery deliveries platforms, OTT platforms, traditional media, such as radio, OOH, digital/social campaigns.
• Provide clear executional direction across the marketing department, to include mentoring, coaching and developing team members.
• Work closely with the Marketing Team across functions, to ensure effective communication and alignment of brand and company goals.
• Be a brand champion across the organization.
• Work with Operations, Sales, and Finance to gain input and support for opportunities and priorities to achieve plans.
• Interact with agency relationships.

Skills on Resume:

• Campaign Performance Assessment (Hard Skills)
• Brand and Business Planning (Hard Skills)
• Integrated Marketing Communication Planning (Hard Skills)
• Consumer Insights (Hard Skills)
• Budget Management (Hard Skills)
• Performance Review and Course Correction (Hard Skills)
• Market Share Growth (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Effective Communication (Soft Skills)
• Leadership and Team Development (Soft Skills)
• Brand Advocacy (Soft Skills)
• Relationship Management (Soft Skills)

Job Summary:

• Leads the development of marketing strategies, budgets, and goals.
• Manages marketing processes, including design and development of all marketing collateral, trade show participation, and implementation of marketing campaigns.
• Develops marketing, communications and public relations activities and materials including campaigns, events, digital marketing, community partnerships and more.
• Drives social media strategy including development of content for website/landing, blog, email campaigns and social media platforms.
• Develops and implements concepts for user experience, SEO, design and maintenance of the company website.
• Creates and oversee paid advertising campaign and metrics
• Recommends and manages vendors and negotiates prices relating to marketing services, booths, and advertising.
• May visit customers to increase industry knowledge and enhance customer relations.
• Represents the company on various subsidiary and trade association committees.
• Acquires market knowledge to provide management for preparing budgets, forecasts, market targets and trends, pricing strategies and other information necessary to assist the sales plan.
• Responsible for the development and inventory control of samples and literature
• Works with plant staff to ensure campaigns and deliverables are aligned with PABCO values and culture.
• Regularly conduct ROI assessment of marketing efforts and present to executive leadership.
• Abides by all safety rules set forth by company and government regulatory agencies and ensures that hazardous conditions are reported and corrected.

Skills on Resume:

• Strategic Marketing Planning (Hard Skills)
• Marketing Management (Hard Skills)
• Content Development (Hard Skills)
• Social Media Management (Hard Skills)
• Website Development (Hard Skills)
• Advertising Management (Hard Skills)
• Vendor Management and Negotiation (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Inventory Control (Hard Skills)
• Customer Relations (Soft Skills)
• Committee Representation (Soft Skills)
• Alignment with Company Values (Soft Skills)
• ROI Assessment (Soft Skills)
• Safety Compliance (Soft Skills)

Job Summary:

• Plan and implement marketing strategies and develop the leadership and partnership in relevant specialties
• Meet immediate sales, profitability objectives and long-term development objectives
• Prepare marketing plans, analyzing the relevant markets and defining long and short term qualitative and quantitative objectives
• Manage communications with salesforce and other peers and all strategic partners to ensure business and marketing objectives
• Maintain close relations with the sales force to ensure interchange of information
• Communicate the brand marketing strategies to the sales team and other crosses, functional teams, through both brand strategy and periodical meetings
• Ensure cooperation regarding the strategies and to monitor the results
• Maintain and develop credibility and reputation amongst KOLs, HCPs and other stakeholders
• Monitor the innovations, market developments, competitor activities and opportunities in the market
• Keep the brand vision dynamic in accordance with the market conditions
• Develop projects to take benefit from opportunities in the market

Skills on Resume:

• Marketing Strategy (Hard Skills)
• Sales and Profitability Focus (Hard Skills)
• Market Awareness (Hard Skills)
• Project Development (Hard Skills)
• Leadership (Soft Skills)
• Communication (Soft Skills)
• Stakeholder Relations (Soft Skills)
• Adaptability (Soft Skills)

Job Summary:

• Determine the strategies for the brand
• Understand product brand positioning in the market and come up with a strategy for the brand in order to further enhance their brand’s portfolio
• Execution of the 4P strategy of the brand
• Able to utilize the marketing mix (4P) in order to realize the strategies for the brand
• Develop an understanding of company’s products and positioning
• Ability to create content for a targeted online audience
• Marketing/branding related experience in an FMCG company with a proven track record
• Knowledge of market research data.
• Manage and interpret the market data from AC Nielsen, KANTAR, etc.
• Strong literacy of MS Office and computer literacy. Familiar with social media is an advantage
• Excellent communication and interpersonal skills; proficient in written and spoken English

Skills on Resume:

• Strategic Brand Management (Hard Skills)
• Market Positioning (Hard Skills)
• 4P Strategy Execution (Hard Skills)
• Marketing Mix Utilization (Hard Skills)
• Product Knowledge (Hard Skills)
• Content Creation (Hard Skills)
• FMCG Experience (Hard Skills)
• Market Research Proficiency (Hard Skills)
• Computer Literacy (Hard Skills)
• Communication and Interpersonal Skills (Soft Skills)

Job Summary:

• Identify current product positioning and performance in each category
• Identify core research and metrics to inform consumer insights
• Drive growth strategies and create high-impact marketing initiatives.
• Working with Sales Management, identify growth opportunities in product distribution, consumer segmentation, and pricing strategies.
• Working with Product Development, define and prioritize product developments and improvements
• Develop product portfolio segmentation
• Secure product profitability through product lifecycle management
• Develop and lead marketing budgets with P&L accountabilities
• Lead creative agencies to ensure positive relationships and facilitate successful collaboration
• Product/brand management in FMCG industry with a track record of success in new product launching, managing product lifecycles, creating brand positioning and communication, passionate about Consumer Goods

Skills on Resume:

• Market Analysis and Positioning (Hard Skills)
• Consumer Insights (Hard Skills)
• Marketing Strategy and Initiative (Hard Skills)
• Sales Collaboration (Hard Skills)
• Product Development (Hard Skills)
• Product Portfolio Management (Hard Skills)
• Product Lifecycle Management (Hard Skills)
• Budget Management and P&L Accountability (Hard Skills)

Job Summary:

• Advocate for and lead the brand amongst office and field colleagues as well as external customers
• Ensure the Brand Plan delivers essential short-term growth and long-term brand success.
• Align the global strategic brand plans with local customer & market insights
• Develop tailored and successful local brand strategy, brand messages and tactical plans.
• Maximize the full use of all commercial/medical channels
• Developing brand materials (digital/print) and activities through cross-functional collaboration.
• Continuously seek to understand and embed customer and market insights into all brand activities.
• Be the product, competitor, and market expert of the assigned brand.
• Proactively adapts the Brand Plan in the function of the continuously changing environment to maximize brand potential.
• Liaise very closely with the sales team to receive market and customer feedback, embed campaigns, and provide brand vision and leadership.
• Lead and align the Cross-functional Brand Team.
• Participate in the training & development for field force and other customer-facing roles on brand information.

Skills on Resume:

• Brand Leadership (Soft Skills)
• Strategic Thinking (Soft Skills)
• Market Insight (Hard Skills)
• Local Brand Strategy (Soft Skills)
• Channel Optimization (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Customer-Centric Approach (Soft Skills)
• Market Expertise (Hard Skills)

Job Summary:

• Understand the market landscapes and the needs at the level of the patient, dietician, physician
• Gather market and customer insights to respond as effectively as possible to trends and market opportunities
• Develop and implement innovative operational plans and promotional tools aimed at achieving the objectives that drive growth and brand reputation and improve customer experience
• Map and check budgets, forecasts and costs
• Occasionally goes in the field with the representative to feel the effect of the strategies and the marketing material.
• Develop and maintain strong working relationships with KOLs
• Ensure good collaboration with advertising agencies.
• Experience in pharma marketing (marketing experience in nutrition preferred)
• Can-do mentality and you strive for innovative solutions
• Proactive with a sense of initiative.
• Work with a high degree of autonomy
• A drive for commercial success and good analytical skills
• Flexible and able to adjust quickly to business priorities.

Skills on Resume:

• Market Research and Analysis (Hard Skills)
• Customer Insights Gathering (Hard Skills)
• Strategic Planning (Hard Skills)
• Budget Management (Hard Skills)
• Field Experience (Soft Skills)
• Key Opinion Leader (KOL) Relationship Management (Soft Skills)
• Collaboration with Advertising Agencies (Soft Skills)
• Pharmaceutical Marketing Experience (Hard Skills)

Job Summary:

• Work with line manager to set strategies and annual Marketing Business Plan, set the brand positioning, pulling in inputs cross-functionally as needed
• Hold the accountability for a range of marketing activities after MBP aligned, localise and adapt global growth drivers, or develop new local growth drivers
• New product launch, PR & Digital activation, KOL engagement, partnership and sponsorships, BTL activation and consumer promotion, oversee execution in partnership with sales
• Track competitive activities (e.g. PR & digital activation, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at a market level
• Identify opportunities and challenges for action
• Be accountable to lead the marketing activities, including global trophy launch through social digital & PR, HNWIs engagement program & tasting events, KOL engagement
• Be the Global Brand team contact window, in charge of localization of global assets, and be the gatekeeper of brand assets usage in different channels.
• Work with cross-function teams including category team, customer marketing team (regional and central), innovation, e-commerce, to develop growth drivers and brand assets to seize different sales opportunity
• Build and maintain a strong network in the field.
• Responsible for the budget of assigned brand(s).

Skills on Resume:

• Strategic Planning and Business Plan Development (Hard Skills)
• Brand Positioning (Hard Skills)
• Marketing Activity Management (Hard Skills)
• New Product Launch and Activation (Hard Skills)
• Competitive Analysis (Hard Skills)
• Problem Identification and Solution (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Budget Management (Hard Skills)

Job Summary:

• Using a combination of trends reports, community feedback and research initiatives, uncover critical insights to understand what consumers want and what drives them to choose and use brands.
• Interrogate category trends and sales performance to understand market dynamics and seek opportunities for optimisation, innovation and growth.
• Working on end to end brand planning and strategy, finding creative ways to share stories and experiences to build connections with consumers. 
• Lead the creation, development and deployment of brand communications and other key brand activations that drive brand performance, across all consumer touchpoints.
• Support the ideation, development & management of 1-3-year Andalou product pipeline, and lead the implementation into APAC markets. 
• Lead sell-in of NPD to the internal team (incl. international) and external Retail Partners
• Design and implementation of packaging including OPI (on pack information), and lead development of launch plan and materials. 
• Proactive management and evaluation of SKU performance and financials, range analysis, pricing and positioning throughout the complete lifecycle.
• Working in partnership with the Sales and Category Team to understand the requirements for each customer, developing appropriate plans, presentations and materials to deliver against objectives.
• Build, use, track and control budgets with diligence with a ROI mindset.
• Effectively track and report the right brand and product metrics regularly in order to generate actionable insights that lead to decisions or actions that drive incremental value.

Skills on Resume:

• Consumer Insights Analysis (Hard Skills)
• Market Trends Analysis (Hard Skills)
• Brand Planning and Strategy (Hard Skills)
• Brand Communications Development (Hard Skills)
• New Product Development (Hard Skills)
• Sales Presentation and Communication (Soft Skills)
• Packaging Design and Launch Planning (Hard Skills)
• Financial Analysis and Budget Management (Hard Skills)

Job Summary:

• Ensure strategic approach to the brand development
• Ready to work under the given guidelines from head office
• Prepare short- to mid-term brand plan development - activity calendar, budgeting
• Forecast market, segments and market share dynamics
• Regularly (monthly & quarterly) analyze the market, competitors, business KPIs
• Outline root causes of progress, risks and opportunities for K-C brands and initiate relevant actions/projects
• Initiate proactive approach for keeping competitive advantage with brand activities and message 
• Consumer in diverse and relevant channels
• Constantly (monthly) track the budget within given territory and sub-categories
• Ensure effective collaboration with cross functions i.e. 
• Category & Revenue Management, Supply Chain, Finance, Legal and cross-functional teams within EMEA region
• Manage third parties for timely and qualitative execution of brand's activities
• Provide inputs for S&OP process based on planned trade activities and ensure high level of forecast accuracy
• Manage the brand P&L and deliver profitable growth according to KPIs

Skills on Resume:

• Strategic Brand Development (Hard Skills)
• Adherence to Guidelines and Head Office Directives (Soft Skills)
• Brand Plan Development and Budgeting (Hard Skills)
• Market Forecasting and Analysis (Hard Skills)
• Root Cause Analysis and Problem Solving (Hard Skills)
• Competitive Advantage Planning (Hard Skills)
• Budget Tracking and Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Support senior manager to develop an annual brand campaign plan and consolidate cross function calendar to achieve brand objectives.
• Deploy integrated brand communication and activation through 360 degrees cross media channels, digital platform, and social platform, etc.
• Supervise project management for the brand campaign delivery on time in full.
• Monitor the brand campaign execution and post tracking to continuously improve the communication effectiveness and efficiency.
• Collaborate with product, EC, and trade marketing team to optimize the brand building opportunity through omni channels.
• Manage PR agency for regular maintenance and big PR project delivery.
• Lead corporate PR and brand PR, including media network building, leader interview, social responsibility project management, and etc.
• Lead event / exhibition execution with strong collaborating with cross functional teams and cross department

Skills on Resume:

• Annual Brand Campaign Planning (Hard Skills)
• Integrated Brand Communication and Activation (Hard Skills)
• Project Management (Hard Skills)
• Campaign Monitoring and Tracking (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• PR Management (Hard Skills)
• Corporate and Brand PR (Hard Skills)
• Event and Exhibition Execution (Soft Skills)

Job Summary:

• Develop brand portfolio strategy and contribute to the pricing and promotional strategy for key channels and key customers
• Chose target consumers by using attractiveness and ability to win through the development of consumer insights and understanding the perceived values of the brand
• Deliver tastiest and healthiest food/ beverage experiences within the brand portfolio and understand shopping behavior and motivations of target consumers
• Help design shopping experiences that delight consumers/shoppers
• Develop engagement strategies and creation of attractive and rewarding brand experience
• Collaborate closely with communication agencies and ensure all brand communication contributes 
• Enhancing the company image of a trusted Nutrition, Health and Wellness leader
• Experience in Generating Demand function ideally additional experience in Sales at Nestlé or equivalent FMCG
• Experience in leading and managing cross functional teams

Skills on Resume:

• Brand Portfolio Strategy Development (Hard Skills)
• Pricing and Promotional Strategy (Hard Skills)
• Consumer Targeting (Hard Skills)
• Consumer Insights (Hard Skills)
• Product Development (Hard Skills)
• Retail Experience Design (Hard Skills)
• Engagement Strategy Development (Soft Skills)
• Cross-Functional Team Leadership (Soft Skills)

Job Summary:

• Lead, develop and execute integrated mass media campaigns, targeting both customers and non-customers
• Brief, develop, and implement “always on” targeted campaigns that get the right message to the right customer at the right time.
• Translate brand strategies, positioning and customer insights into a strategic brief that leads to inspirational concepts and tactics that deliver on business objectives
• Work in close partnership with Consumer Insights on ongoing Brand Tracking and adhoc research to ensure delivery of KPIs as well as generating relevant insights for Campaign development
• Support the delivery of a consistent brand voice, personality and visual identity across all platforms
• Work closely with the Rogers roster of agency partners
• Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
• Collaborate with internal partners to ensure brand consistency in all communication pieces, including retail, 
• Leverage data and insights, to optimize current programs and plan for future initiatives.
• Partner with marketing team & creative teams to optimize creative across channels, including marketing analytics to deliver data driven recommendations.
• Partner with other brand managers and cross-functional teams to ensure cohesive and consistent messaging across prospective and customer marketing.

Skills on Resume:

• Integrated Mass Media Campaign Management (Hard Skills)
• Targeted Campaign Development (Hard Skills)
• Strategic Briefing (Hard Skills)
• Consumer Insights Analysis (Hard Skills)
• Brand Voice and Identity Management (Hard Skills)
• Agency Partnership (Soft Skills)
• Planning and Performance Monitoring (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Serve as the brand thought and influence leader as well as day-to-day business driver.
• Develop business plans based on knowledge and insight and develop actionable strategies and tactics to drive top and bottom line growth.
• Lead development of new products and packaging projects
• Managing all elements of project team, working with Sales, R&D, purchasing, demand/production planning, external agencies where applicable, and senior management.
• Manage day-to-day elements of brand plans, including social/digital media 
• Advertising, PR, sponsorships, sampling and other forms of brand activation, including frequent management of/contact with outside agencies. 
• Conduct action-oriented analyses and/or Insights team to uncover key issues and address areas of opportunity.
• Work with Customer and Sales teams to drive effective, profitable and actionable shopper marketing and promotional programs.
• Manage packaging and graphics development as relevant, with internal or external design agency.
• Develop sales analysis/presentations, selling materials and proactively address sales needs for successful distribution and promotion.

Skills on Resume:

• Brand Leadership and Influence (Soft Skills)
• Business Planning (Hard Skills)
• Product Development (Hard Skills)
• Project Management (Hard Skills)
• Brand Plan Management (Hard Skills)
• Market Analysis and Insights (Hard Skills)
• Shopper Marketing and Promotion (Hard Skills)
• Sales Analysis and Presentation (Hard Skills)

Job Summary:

• Support the business owners and directors with strategic short, mid long term brand strategyLead and mentor direct marketing report
• Manage the day to day brand communications across newsletters, social, advertising and promotions.
• Connect communications and maintain brand messages across Creative, Digital and B2B channels to develop engaging brand stories.
• Work to define and protect the brand’s look and feel, tailoring messaging and developing campaigns and activity for a range of different audiences and markets.
• Ensure that all content created by the wider team is relevant, on-brand and the best it can be.
• Develops brand guidelines to include a steer on visual assets, model selection and brand identity.
• Being clear on how the positioning differentiates us from the competition and is able to drive preference through best-in-category executions.
• Translate the identity model into all consumer touch-points ( i.e packaging, sponsorships, digital and social media, brand PR)
• Ownership of the ongoing review of Brand Health that clearly identifies and measures the key activity that has been committed to across all the functions.

Skills on Resume:

• Brand Strategy Development (Hard Skills)
• Leadership and Mentoring (Soft Skills)
• Brand Communications Management (Hard Skills)
• Cross-Channel Coordination (Hard Skills)
• Message Consistency (Hard Skills)
• Content Quality Assurance (Hard Skills)
• Brand Guidelines Development (Hard Skills)
• Positioning and Differentiation (Hard Skills)

Job Summary:

• Translate the brand long-term vision and strategy into annual and quarterly brand plans, delivering on brand business results while identifying opportunities for all key pillars and stakeholders.
• Lead individuals and teams across the business functions behind developing plans and delivering brand targets, engaging them on the brands' purpose.
• Develop and implement brand, communication and innovation activities that deliver on first choice ambition, based on consumer needs, category opportunities and incremental profitability targets.
• Be able to transform data into meaningful business stories
• Be able to put his/hers strategic thought forward
• Take action before being asked to avoid project’s bottle necks
• Be consumer focused – starting and ending everything with consumer in mind.
• Executes with passion and aim for perfection
• Develop and own the brand's annual plan that is built on a combination of consumer behavior insight and trends, category dynamics across the customer base in line with profitability requirements.
• Accountable for preparing the full business review for the brand on an annual basis and identify cascading choices across the yearly brand plan (marketing mix across consumer and shopper), partnering with Commercial Excellence team in the design of the channel / customer plans
• Contributes to Brand portfolio and cascading investment choices and recommends investment levels for brands to achieve their results.
• Continuously reviews plans to improve ROI whilst increasing the impact of activities on consumer affinity and decision-making.
• Integrate and implement the Brand Identity Model into a communication plan that outperforms the competitive set, based on a passion for understanding the consumer and the context that informs preference and choice.

Skills on Resume:

• Strategic Planning (Hard Skills)
• Team Leadership and Engagement (Soft Skills)
• Brand Activities Development (Hard Skills)
• Data Analysis and Storytelling (Hard Skills)
• Proactive Approach (Soft Skills)
• Consumer Focus (Soft Skills)
• Passion and Attention to Detail (Soft Skills)
• ROI Optimization (Hard Skills)

Job Summary:

• Formulate the region’s brand/ category strategy, and assist Category Director to develop and fulfill 3 – 5 years Category / Brand Vision, Strategy and Plan
• Management of the Brand Architecture and Brand Portfolio, currently focus on Skin Care
• Fully responsible for delivery of the NPD of the region, both timing and quality
• Major lead in communication with cross functional teams, global team and commercial markets to get both strategic and operational alignment
• Plan & execute category intelligence, including IMI, competitor analysis etc.
• Responsible for brand’s creative budget planning and spending
• Deliver brand KPIs with strong focus on driving turnover, market share and profitability
• Data analysis & tracking of country/brand KPIs

Skills on Resume:

• Strategic Planning (Hard Skills)
• Brand Portfolio Management (Hard Skills)
• New Product Development (Hard Skills)
• Cross-Functional Communication (Soft Skills)
• Category Intelligence Planning (Hard Skills)
• Budget Planning and Management (Hard Skills)
• Performance Metrics Focus (Hard Skills)
• Data Analysis and Tracking (Hard Skills)

Job Summary:

• Develop marketing strategies and plans. 
• Planning and execution of all communications and media actions on all channels, including online and social media.
• Overseeing branding, community, advertising, and promotional campaigns.
• Assisting with product development, pricing, and new product launches as well as developing new business opportunities
• Analysis of consumer behavior, market trends, and competitor activity.
• Establishing budgets, performance specifications, and sales estimates.
• Measuring and reporting on campaign performance and assessing KPIs and ROI.
• Ensuring that messaging and marketing activities are aligned with brand and company values.

Skills on Resume:

• Marketing Strategy Development (Hard Skills)
• Multi-Channel Communication Planning and Execution (Hard Skills)
• Campaign Oversight (Hard Skills)
• Product Development and Pricing Support (Hard Skills)
• Market Analysis (Hard Skills)
• Budgeting and Sales Estimation (Hard Skills)
• Performance Measurement and Reporting (Hard Skills)
• Brand Alignment and Values Integration (Soft Skills)

Job Summary:

• Taking an active role in activating the brand strategy for PwC in the UK and ensuring it aligns to global priorities.
• Project managing brand workstreams and helping to ensure that we deliver against targets and key deliverables.
• Helping to ensure that we appropriately govern and support brand across all touchpoints, and act as a brand ambassador for the firm.
• Acting as a first point of call for brand queries from across business and advising where appropriate.
• Helping to manage pipeline of product naming and act as an advisor to the business and facilitate working sessions
• Advising and support on the best use and application of brand across design, campaigns, experiences, environments and sponsorships.
• Supporting the Head of Brand in reporting on the UK firm’s adherence to Brand Network Standards and any other policies as required.
• To support in training and equipping agencies to deliver against brand requirements on a consistent basis and reviewing deliverables to ensure quality standards.
• Having oversight and responsibility of all creative assets in key channels.
• Stakeholder management with relevant Partners, and related business areas.
• Overseeing the measurement of brand activity - capturing, analysing and developing recommendations based on multiple data sets.
• Management of all critical brand assets and ensuring that quality and risk standards

Skills on Resume:

• Brand Strategy Activation (Hard Skills)
• Project Management (Hard Skills)
• Brand Governance (Hard Skills)
• Brand Ambassadorship (Soft Skills)
• Sponsorship Management (Hard Skills)
• Product Naming Expertise (Hard Skills)
• Brand Application Advisory (Hard Skills)
• Reporting and Quality Control (Hard Skills)

Job Summary:

• Understanding and leveraging key consumer-insight led trends in the market,
• Ensuring clear understanding of the drivers and inhibitors of the performance of the brands,
• Repositioning the brand as valuable and preferred partner amongst modern families with kids,
• Building existing range via maintenance and renovation of the base, refreshing & extending as appropriate with relevant new products and concepts,
• Developing breakthrough launch plans for the brand innovation, creating a compelling activation plan
• Drive trial on these new products, and beyond (holistic brand level),
• Driving excellent execution of the agreed support plan & recommending amendments to the plan as appropriate to drive stronger performance,
• Pro-actively and continuously identifying new opportunities
• Drive the portfolio & activation through a clear understanding of the consumer, competition and trade,
• Leading, coaching and developing a Junior Brand Manager.

Skills on Resume:

• Market Trend Analysis (Hard Skills)
• Data Analysis (Hard Skills)
• Brand Repositioning (Hard Skills)
• Product Development (Hard Skills)
• Launch Planning (Hard Skills)
• Activation and Promotion (Hard Skills)
• Execution Excellence (Hard Skills)
• Opportunity Identification (Soft Skills)

Job Summary:

• Develop strategies that will deliver the 3 year consumption, sales, profit and marketing objectives for the category
• Analyze past performance, economic variables etc, against the backdrop of world-wide portfolio, growth and profit objectives, in collaboration with Area/Category Teams
• Embed continuous learning from successes and failures
• Initiate and co-ordinate progress on all projects
• Adapt or to accommodate deviations or changes in market conditions by devising and implementing new action plans, to ensure the brands retain their competitive advantage
• Coach and develop direct report (s), motivating and supporting through appropriate reward and recognition programmesWork within budget parameters
• Monitor progress towards achieving objectives
• In-depth knowledge of products
• Understand and abide by GSK policies and procedures

Skills on Resume:

• Strategic Planning and Development (Hard Skills)
• Data Analysis and Performance Evaluation (Hard Skills)
• Continuous Improvement and Learning (Soft Skills)
• Project Management (Hard Skills)
• Adaptability and Change Management (Soft Skills)
• Leadership and Team Development (Soft Skills)
• Budget Management (Hard Skills)
• Knowledge of Products and Industry (Hard Skills)

Job Summary:

• Lead day to day business operations, partnering closely with customer strategy, analytics, finance, and demand/supply planning teams to drive the overall health of the business and deliver against financial targets.
• Make good commercial decisions to maximize profitability while maintaining portfolio growth and equity strength.
• Select optimal consumer touch points in the finalization of media plans in partnership with external agencies.
• Develop compelling consumer insight driven communication that is highly persuasive.
• Liaise with Legal/Medical/Regulatory Affairs on matters related to the brands.
• Oversee package and labeling development or improvements.
• Champion cross-brand initiative that drive scale.
• Partner with Consumer Insights to initiate research projects and apply research to support strategic decision-making and tactical implementation.
• Evaluate, and recommend relevant new and long-term business opportunities.
• Contribute to culture building activities for the Cold & Flu team.

Skills on Resume:

• Business Operations Leadership (Hard Skills)
• Profit Maximization and Portfolio Growth (Hard Skills)
• Commercial Decision-Making (Hard Skills)
• Media Planning (Hard Skills)
• Consumer Insights Utilization (Hard Skills)
• Regulatory Compliance (Hard Skills)
• Package and Labeling Oversight (Hard Skills)
• Strategic Planning and Research (Hard Skills)

Job Summary: 

• Develop and implement innovative marketing strategies that drive brand equity and build active consumers
• Input into the UK/Ireland Marketing Strategy development, the objective setting process and consumer communications planning
• Review competitive activity and changing market needs to facilitate modifications to brand strategies
• Provide input into the product development process to regional and global stakeholders.
• Liaise with Brand Managers in other markets to share and reapply best practices
• Manage outside agency partners and external partnership relationships as designated brand responsibilities require
• Plan and manage budgets related to multiple brands and marketing campaigns
• Constantly analyse and evaluate brand and campaign performance and initiate corrective actions
• Develop pricing recommendations to meet overall UK/Ireland strategies for designated brands
• Establish best-in-class retailer strategies in conjunction with the sales team, and aid key account personnel in selling in critical marketing programs and products
• Work closely with the cross-functional teams to provide insights to drive performance

Skills on Resume: 

• Strategy Development (Hard Skills)
• Consumer Planning (Hard Skills)
• Competitive Analysis (Hard Skills)
• Product Input (Hard Skills)
• Agency Management (Soft Skills)
• Budget Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Team Collaboration (Soft Skills)

Job Summary: 

• Creating and managing the Advocacy strategy and calendar for the Make-up category
• Influencer match making, selecting the right influencers for every campaign, ensuring fit with the brand and group's values, and in line with value match guidelines
• Creating the influencer briefs and working together with influencers and their agencies on innovative and engaging campaign concepts
• Setting up a social selling strategy to generate e-commerce sales via influencers
• Managing the Advocacy budget and negotiating fair deals
• Ensuring that all social activations are aligned with brand strategy and expression
• Staying up to date on ‘new stars in town’ within the influencer community
• Closely following trends in beauty and (social) media
• Managing platforms and tools in line with the Central Marketing team (Sprinklr, Traackr) and exploring new platforms to reach consumers like Twitch
• Being the voice of the markets to the headquarters on digital advocacy topics and proactively sharing best practices within the organization
• Acting concerning the company's future commitments

Skills on Resume: 

• Advocacy Strategy (Hard Skills)
• Influencer Selection (Hard Skills)
• Campaign Collaboration (Soft Skills)
• Social Selling (Hard Skills)
• Budget Negotiation (Hard Skills)
• Brand Alignment (Soft Skills)
• Trend Monitoring (Hard Skills)
• Platform Management (Hard Skills)

Job Summary: 

• Define the brand strategy (brand values, clear strategic vision, marketing mix, price, communication, positioning, promotions, distribution channels) and ensure that it is deployed in the market to achieve the objectives set.
• Ensure the best value proposition for the customer in terms of products and services.
• Define and develop growth opportunities through consistent sales plans related to market and customer needs analysis.
• Ensure competitive intelligence, a source of improvement proposals for efficiency.
• Work optimally with sales and marketing teams and external partners (marketing agencies)
• Analyze the performance of ranges, sales mix, and margin
• Drive the marketing budget
• Customized in-store activations, breakthrough media/advertising plans
• E-commerce and omnichannel marketing
• Outstanding POM programs based on superior data analytics
• Conduct a thorough market, consumer, and competitor analysis to support business strategies and plans

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Value Proposition (Hard Skills)
• Growth Planning (Hard Skills)
• Competitive Intelligence (Hard Skills)
• Team Collaboration (Soft Skills)
• Performance Analysis (Hard Skills)
• Budget Management (Hard Skills)
• Omnichannel Marketing (Hard Skills)

Job Summary: 

• Lead the development and deployment of the Brand Marketing Plan
• Project lead and drive integrated marketing activities by collaborating with sales, supply chain, and finance for on-time, in-full delivery, such as digital campaigns, consumer promotions, PR events and in-store activations.
• Track brand sales performance and step in to execute activity changes to ensure we meet top-line and bottom-line targets
• Liaise with local advertising and promotional agencies to develop marketing materials
• Work with the local media agency to review monthly activities and optimize marketing spend
• Project lead innovation projects with all cross-functional team members from idea to launch
• Manage the category and 6P brand audit to identify root issues and opportunities
• Identify consumer, retailer, and channel category trends
• Manage the marketing budget
• Ability to liaise with colleagues from around the Unilever world

Skills on Resume: 

• Marketing Plan (Hard Skills)
• Project Leadership (Soft Skills)
• Performance Tracking (Hard Skills)
• Agency Liaison (Soft Skills)
• Media Optimization (Hard Skills)
• Innovation Management (Hard Skills)
• Category Audit (Hard Skills)
• Trend Identification (Hard Skills)

Job Summary: 

• Evaluate market research data and translate it into consumer insights relating to their needs and motivations towards all the product attributes
• Decipher trends and changes on the demand for the products from data gathered
• Review the effectiveness of marketing campaigns and strategies and devise an action plan
• Translate technical and scientific research data into simple ideas for the frontline staff to understand and implement
• Develop marketing collaterals based on both the branding and marketing strategies rolled out by the team, while managing the overall marketing budget
• Transform customer engagement with innovative solutions and identify robust external partnerships
• Lead the marketing mix and develop omnichannel solutions to maximize the reach and engagement of customers
• Conduct robust strategic analysis to identify and execute competitive tactics
• Actively collaborate with cross-functional teams in a fast-paced, highly engaging environment

Skills on Resume: 

• Consumer Insights (Hard Skills)
• Trend Analysis (Hard Skills)
• Campaign Review (Hard Skills)
• Data Simplification (Soft Skills)
• Collateral Development (Hard Skills)
• Customer Engagement (Soft Skills)
• Omnichannel Solutions (Hard Skills)
• Strategic Analysis (Hard Skills)

Job Summary: 

• Assist in the development of Above-The-Line and Below-The-Line activities to help drive in-market sales, distribution, display and depth of stock in trade for the responsible product portfolio.
• Manage assigned product portfolio and ensure that the sales budget is achieved.
• Develop product-specific promotions and activities to maximize sales and margin.
• Liaise and work closely with Distributors to achieve product marketing objectives and sales budget.
• Liaise and cooperate with other departments on the coordination and implementation of marketing strategy and tools.
• Prepare Marketing Plan and see through all executions to ensure successful tactical activities.
• Perform analysis and review of sales, distribution, promotion and product performance.
• Compile, update and monitor marketing-related data, competitors’ reports, market pricing and sales data analysis.
• Manage assigned Product Portfolio A&P budget and activities according to strategy and to drive brand awareness, visibility and consideration.
• Coordinate and liaise with suppliers, media and the advertisement agency.

Skills on Resume: 

• ATL/BTL Activities (Hard Skills)
• Portfolio Management (Hard Skills)
• Promotion Development (Hard Skills)
• Distributor Liaison (Soft Skills)
• Cross-Department Coordination (Soft Skills)
• Marketing Planning (Hard Skills)
• Sales Analysis (Hard Skills)
• Data Monitoring (Hard Skills)

Job Summary: 

• Collaborate with the Senior Brand Manager by being the local market specialist to support business planning and develop an EU marketing strategy. 
• Deliver improved brand awareness, increased player acquisition, positive product sales trends, and increased digital game downloads.
• Identify future expansion territories, build and deliver plans to realize these.
• Craft and run outstanding marketing campaigns to meet short and long-term business objectives.
• Research and advise on offline marketing opportunities to drive business growth within the local market and the region.
• Support marketing campaigns in the assigned markets.
• Work with the Influencer Marketing team to source local influencers, handle budgets within approved thresholds, and build content plans supporting key releases for user-generated content.
• Manage daily local media relations. Develop and run tactical PR plans with the EU PR agency.
• Solicit, track, and report regularly on community sentiment and discussion. Coordinate with management and internal teams to implement appropriate action plans.
• Lead all local marketing campaigns, analyze performance, and optimize.
• Become the brand guardian in the German market.
• Deliver presentations and updates to internal partners and the EU senior leadership team.

Skills on Resume: 

• Market Planning (Hard Skills)
• Brand Awareness (Hard Skills)
• Territory Expansion (Hard Skills)
• Campaign Management (Hard Skills)
• Offline Marketing (Hard Skills)
• Influencer Coordination (Soft Skills)
• Media Relations (Soft Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Product management by following the global I&R pipeline to grow the local Starbucks At Home business
• Develop marketing activities and communication materials to support product launch and deliver the top-line sales target.
• Collaborate with supporting functions (sales, trade marketing, supply chain, technical support) to ensure marketing plans are executed and financial objectives
• Network with zone/SBU/sourcing factories to ensure brand guidelines and global initiatives are well-received and implemented in the local market.
• Have good sense on P&L to set pricing strategy, review trade spending, control marketing fund in order to deliver bottom line target.
• Participate MBP process on sales review, forecast, operational issues with solutions, and stock management
• Collaborate with colleagues to exchange information, such as selling strategies and marketing information
• Identify opportunities and recommend actions to develop and grow emerging untapped accounts
• Maintain records of sales volume, revenues, and advertising costs and analyze them against forecasts 
• Identify areas where the sales performance of the product/service needs to be improved.
• Keep updated and communicate with a regional and global team

Skills on Resume: 

• Product Management (Hard Skills)
• Marketing Activities (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Implementation (Hard Skills)
• Pricing Strategy (Hard Skills)
• Sales Forecasting (Hard Skills)
• Opportunity Identification (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Work with the Senior Marketing Manager and Commercial Director, develop well-paced Marketing calendars per retailer, incorporating national events, product previews, and exclusive retailer offers
• Strategize and elevate plans for the FSS business on NARS only, ensuring smooth implementation from Marketing and Product Analyst
• Support SMM with the planning and implementation of timely advertising campaigns
• Maintain a product assortment that reflects the needs of each channel, particularly specialty stores
• Present launch plans at retailer strategy meetings and ensure that all new launches are supported with all relevant retailers
• In liaison with Global Marketing/Design teams and the Senior Marketing Manager, manage the production of local support tools
• Manage the development and implementation of windows and promotional sites alongside VM
• Manage the day-to-day Marketing budget, including POS materials, events, collateral, testers and samples.
• Liaise with the Senior Marketing Manager to ensure money is spent wisely and all expenses are recorded accurately within the agreed budget

Skills on Resume: 

• Marketing Calendar (Hard Skills)
• Retail Strategy (Hard Skills)
• Campaign Planning (Hard Skills)
• Assortment Management (Hard Skills)
• Launch Presentation (Soft Skills)
• Support Tools Management (Hard Skills)
• Promotional Management (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Lead in the development of all product marketing strategies for the Brand.
• Master the competitive landscape and provide feedback to help innovate and develop the product line across all retail channels.
• Work with cross-functional teams while providing feedback to the licensor and internal teams to ensure the fastest turnarounds.
• Lead in the development of all advertising and marketing communications for respective brands.
• Work collaboratively with marketing, engineering, packaging, licensor and other internal team partners

Skills on Resume: 

• Product Strategy (Hard Skills)
• Competitive Analysis (Hard Skills)
• Cross-Functional Feedback (Soft Skills)
• Product Innovation (Hard Skills)
• Advertising Development (Hard Skills)
• Brand Communication (Hard Skills)
• Team Collaboration (Soft Skills)
• Licensor Coordination (Soft Skills)

Job Summary: 

• Be the product and audience expert for the respective theme and consumer audience
• Develop and implement high-impact coordinated consumer marketing programs through collaborations with multiple collaborators, including the Trade/Digital Marketing team, Sales/CD team, and external creative and media agencies, to generate strong and sustainable demand
• Establish proven understandings of how the LEGO brand can connect to consumers/shoppers and translate those into strong brand plans that will stand out and emotionally connect with target audiences
• Develop breadth of assumptions and read deeply into consumer/shopper behaviours, and identify killer insights
• Weekly analysis and evaluation of product performance in the respective area. 
• Work collaboratively across all functions to identify and implement short-term tactics to improve performance
• Lead all aspects of brand marketing budget, planning, and execution for dedicated LEGO themes
• Manage the on-time execution of a product development calendar with internal and external stakeholders.
• Project management of influencer collaborations, including briefing, scheduling, approving, and tracking deliverables, while maintaining strong relationships with the influencers.
• Master relevant tools and work with departments across the organization to improve tools and processes.
• Constantly drive for innovation and efficiencies in the processes.

Skills on Resume: 

• Product Expertise (Hard Skills)
• Consumer Programs (Hard Skills)
• Brand Connection (Soft Skills)
• Insight Development (Hard Skills)
• Performance Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Budget Execution (Hard Skills)
• Project Management (Hard Skills)

Job Summary: 

• As a brand leader, shapes the brand strategy and plans, and influences, inspires and engages communities behind the brand.
• Works with the EBD to define brand/technology strategy and plan, owning the brand range architecture as well as brand/technology P&L and defining roadmap to strengthen business model, including the strategic pricing corridor recommendation (price partition, index)
• Owns the Growth Model diagnosis and transformational levers for Europe and the regional business results (incl. P&L) analysis to recommend the brand strategy and action plan accordingly, based on the understanding of the local markets and their constraints/needs.
• Develops corrective action plans with the markets, tracks and monitors agreed action plans
• Delivers regional business reviews (incl NSV, P&L) and prepares the deck/presentation needed to share the vision, brand strategy and plans.
• Owns and manages pack design principles and guidelines/DMS in line with a global framework
• Works closely with the European Trade Marketing Manager, the European Segment Manager/team to deliver the simplification of the portfolio, the European catalogue and menu card management
• Inputs for the European Trade Marketing Manager to create the toolkits that guide the effective deployment of the brand strategy in the market
• Tracks and monitors the budget/spending (non-working money) and recommends an action plan (support of finance co-pilot)
• Works with the EBD to develop the communication strategy in Europe, based on the global guidelines, giving media planning guidelines for the brand portfolio and driving distinctive brand assets
• Owns website and defines digital activation plans and partners with CoE to define the digital content strategy
• Manages the online and offline communication assets development for Europe with the EBD, including deployment/ adaptation of globally or regionally developed TVCs and OLVs
• Main contact for the lead creative agencies, and the Centre of Expertise for digital asset production
• Contributes to driving the buy-in and engagement of the local markets MS&D teams, and brings support through key business processes (such as C2G, PDM…)
• Main contact on brand for regional ICP and deployment teams

Skills on Resume: 

• Brand Strategy (Hard Skills)
• Business Analysis (Hard Skills)
• Action Planning (Hard Skills)
• Presentation Development (Soft Skills)
• Pack Design (Hard Skills)
• Portfolio Simplification (Hard Skills)
• Budget Tracking (Hard Skills)
• Agency Management (Soft Skills)