BRAND MANAGER JOB DESCRIPTION

As the Brand Manager, you develop and execute annual marketing plans that grow brand equity, category share, and revenue within the consumer goods sector, with direct accountability for the promotional calendar, product portfolio, and agency relationships. You operate within a cross-functional environment, partnering with sales, supply chain, and finance, and reporting to a VP of Marketing or equivalent marketing leadership.

Career Impact: Owning a full consumer goods portfolio - from promotional budget management to category review presentations - builds the breadth of marketing leadership experience that Brand Director roles require.

Business Impact: The marketing plans and distributor programs this role produces determine whether a brand holds its retail shelf position and achieves its annual revenue and market share targets.

Growth Opportunity: Managing a direct report and leading multi-disciplinary agency partners accelerates the people-management and commercial skills that open the path to senior brand or general management roles.

• Lead annual marketing plan development across sales, profit, and brand health objectives to deliver measurable category growth.
• Define go-to-market communication plans spanning advertising, consumer promotions, and direct-to-consumer channels to reach target audiences.
• Manage day-to-day agency relationships covering paid media, shopper marketing, creative assets, and media recommendations.
• Drive the product innovation pipeline, coordinating cross-functional milestones to ensure on-time new product launches.
• Monitor market trends, competitor activity, and consumer research to identify category opportunities and inform brand positioning.
• Develop and execute promotional programs for each retail partner, maintaining budgets and tracking performance against KPIs.
• Collaborate with sales and distributor partners to align executional programs with brand strategy and channel priorities.
• Prepare and present business performance reports to marketing leadership, highlighting gaps and recommending corrective actions.

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.
• 3 or more years of brand management experience in consumer goods, FMCG, or CPG, with a track record of executing marketing plans.
• Demonstrated ability to develop and manage a promotional budget, including forecasting and performance reporting.
• Strong analytical skills with experience interpreting category and sales data to identify gaps and opportunities.
• Proven project management capability with ability to coordinate multi-disciplinary teams across simultaneous workstreams.
• Excellent written and verbal communication skills, including the ability to present recommendations to senior leadership.
• Ability to work cross-functionally with sales, supply chain, and finance stakeholders.

• Experience managing a direct report or marketing coordinator in a fast-moving consumer environment.
• Familiarity with shopper marketing programs and retail category management processes, including category review preparation.
• Demonstrated success in a digital and social-first marketing environment, including direct-to-consumer channel execution.
• FMCG experience in food or beverage categories, with knowledge of distributor and retailer partner dynamics.

• Brand health score movement across awareness, consideration, and purchase intent, measured quarterly.
• Promotional program ROI per retail partner, tracking spend against incremental sales volume generated.
• Product innovation pipeline adherence, measured by percentage of launch milestones delivered on schedule.
• Annual marketing plan budget variance, reflecting accuracy of forecast against actual spend across all programs.
• Category share change within managed retail accounts, tracked against syndicated market data reporting cycles.
• Typical tools: Marketing analytics platforms (commonly Nielsen or IRI); presentation and planning software (commonly Excel and PowerPoint)

• Base Salary Range: $75,000 to $105,000 annually, depending on experience and market
• Bonus: Annual performance bonus, typically 8 to 15 percent of base salary
• Equity: Not standard at this level in FMCG, though available at some mid-size and public companies
• Health Benefits: Medical, dental, and vision coverage, employer contribution standard
• PTO: 15 to 20 days annually, plus federal holidays
• Common Perks: Professional development budget, product allowance, and hybrid work options

Figures are estimates based on general US market benchmarks and may be outdated. Adjust based on location, company size, and seniority level.

Reasonable accommodations are available to applicants and employees with disabilities throughout the hiring process and in the workplace upon request. All qualified applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected under applicable federal, state, and local law. Employment in this role is contingent on successful completion of a background check. Candidates must be authorized to work in the United States.

The Brand Manager owns the full marketing lifecycle at Image Skincare, from go-to-market strategy and campaign execution to product development and pricing, across a portfolio sold in over 60 countries. Reporting directly to the CMO and serving as a core member of the marketing leadership team, this role shapes consumer insight strategy and brand equity to drive measurable business growth.

Key Responsibilities

• Collaborate on key account strategy and prepare reports on business performance for the executive team.
• Create and manage monthly promotions on the B2B marketing calendar and track performance with reporting.
• Build consumer target profiles and develop insight-driven plans to grow the business.
• Develop brand footprint, brand book, and storytelling materials.
• Analyze sales data against marketplace trends to identify gaps and opportunities.
• Lead pricing strategy and business analysis with emphasis on data-driven decision-making.
• Measure and report performance of all marketing campaigns against goals, ROI, and KPIs.
• Monitor market trends, consumer behavior, and competitor activities to identify opportunities.
• Manage product development process including packaging and design.

Required Qualifications

• Bachelor's or Master's degree in marketing or a related field, MBA preferred.
• 4-6+ years of proven brand management experience in the skin care field strongly preferred.
• Strong understanding of key demographics and how to align them with business goals.
• Excellent understanding of the full marketing mix.
• Proficiency in NPD, Nielsen, Euromonitor, and Mintel.
• Advanced skills in Microsoft Office suite and all major social media platforms.
• Highly creative with strong analytical skills and data-driven thinking.
• Excellent communication and interpersonal skills.
• Up-to-date with the latest trends and marketing best practices.

Embedded within the marketing organization, the Brand Manager at RightRice leads annual marketing plan development and execution across paid media, shopper marketing, and direct-to-consumer channels to build brand equity and drive profitable growth. Working closely with the VP of Marketing, agency partners, and a direct report, this role advances category position and long-term brand health in the food and beverage space.

Core Functions

• Lead and support the development and execution of annual marketing plans with clear measures for success across sales, profit, and brand health objectives.
• Manage day-to-day relationships with agency partners covering paid media, shopper marketing, website, product innovation, and creative brand assets.
• Lead insight gathering research to collect consumer and competitive knowledge that enhances the brand's category position.
• Manage the Marketing Coordinator's day-to-day duties and responsibilities.
• Develop and execute marketing communication plans via advertising, consumer promotions, direct-to-consumer channels, and media recommendations.
• Engage sales and distributor partners to drive enthusiasm and executional excellence across all programs.
• Champion a digital and social-first philosophy to foster genuine consumer engagement and brand advocacy.
• Manage current product portfolio including packaging updates and the product innovation pipeline.

Qualifications and Experience

• Bachelor's degree required, focus in business or marketing preferred, MBA with marketing concentration is a plus.
• 6-8 years of brand management experience at consumer goods companies in positions of increasing responsibility.
• Food and beverage experience with a passion for healthy and mission-driven brands is a plus.
• Demonstrated success developing strategic marketing plans and creative campaigns.
• Strong record of complex project management with multi-disciplinary teams.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Exceptional analytical, communication, presentation, and leadership skills.
• Strong collaborative and negotiation skills with ability to build productive business relationships cross-functionally and with agency partners.

Reporting to senior marketing leadership, the Brand Manager at Trex leads consumer insight development and translates purchase journey analysis into activation strategies that eliminate barriers and grow the brand. Partnering with key agency partners and internal cross-functional teams, this role delivers campaign performance improvements and supports global brand expansion.

Primary Duties

• Develop a deep understanding of consumer and trade needs, attitudes, and behaviors and translate that knowledge into actionable marketing strategies to grow the brand.
• Understand, apply, and refine the Trex consumer purchase journey and its drop-off points to develop activation elements that eliminate barriers to a positive consumer experience.
• Serve as the internal expert on consumer insights, brand positioning, messaging, and competitive landscape.
• Oversee marketing communications and content development team.
• Manage day-to-day relationships with key agency partners covering advertising and media.
• Recommend appropriate levels of marketing spend to deliver long-term business objectives and manage corresponding budgets.
• Plan, measure, and report performance of campaigns against key brand metrics, ROI, and KPIs.
• Monitor market trends, consumer behavior, and competitive activities to identify opportunities and key issues.
• Manage international marketing efforts to support global brand expansion.

Skills and Qualifications

• Bachelor's degree in business or marketing, MBA preferred.
• 6-8 years of proven marketing experience for a company with a well-known consumer brand or portfolio.
• Experience identifying target audiences and devising campaigns that inform, engage, and drive brand preference.
• Excellent understanding of the full marketing mix.
• Strong analytical skills and data-driven thinking.
• Strong project management skills with ability to manage multiple complex tasks while demonstrating composure and flexibility.
• Ability to manage and enhance external agency relationships through ongoing communication and direction.
• Exceptional communication and interpersonal skills across all levels including senior management.
• Up-to-date with latest trends and marketing best practices.

Sitting at the intersection of brand strategy and market intelligence, the Brand Manager develops and implements marketing plans, manages budgets including P and L reporting, and leads new product platform launches across assigned brands. Operating across ATL and BTL channels and collaborating with external and internal stakeholders, this role enables sustained brand growth and competitive positioning in the FMCG sector.

Duties

• Develop and implement brand marketing plans and strategies.
• Manage an annual marketing budget, including booking, reporting, and P and L preparation.
• Collect, monitor, and analyze market trends, competition, and brand data.
• Oversee qualitative and quantitative research projects.
• Identify and implement new market segment opportunities and lead new product platform and concept launches.
• Manage advertising and promotional investments for assigned brands.
• Implement and evaluate marketing initiatives across ATL and BTL channels.
• Develop brand communication strategies including TV commercials, key visuals, and websites.
• Monitor results and propose corrective actions to achieve objectives.
• Build sustainable relationships with external and internal stakeholders.

Experience and Qualifications

• Master's degree in marketing, communication, economics, or a related field.
• Minimum 3 years of relevant brand management experience.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executive management.
• Strong understanding and usage of marketing tools, reports, and KPIs.
• Analytical mindset with strategic thinking and results-oriented approach.
• Excellent computer skills in MS Office.
• Excellent time management and communication skills.
• Fluency in English and knowledge of other languages.

A key member of the marketing team, the Brand Manager leads the development of marketing plans, creative briefs, and brand campaigns for an assigned product portfolio across target markets. Collaborating across R and D, Sales, and external agency partners, this role builds market share and delivers on brand equity objectives within a results-oriented FMCG environment.

Functions

• Develop, propose, and implement marketing plans and programs for assigned brands and product portfolio in assigned markets.
• Propose and implement strategies to take advantage of market opportunities.
• Conceptualize strategic initiatives and develop creative briefs and brand campaigns.
• Manage external marketing partners and agencies.
• Analyze and produce regular reports on market structures, competition, consumer trends, and insights.
• Manage brand budget effectively.
• Work closely with R and D and Sales departments to align marketing and business objectives.

Background and Experience

• Business administration or marketing degree, postgraduate degree preferred.
• 3-5 years of previous experience in a brand management role.
• Experience in FMCG.
• Strong business acumen, creativity, communication, and leadership skills.
• Strong budgeting skills and analytical mindset.
• Excellent knowledge of English and MS Office applications.

Sustained brand growth in the wine industry depends on the Brand Manager, who develops and executes marketing, PR, and advertising strategies while managing digital channels, SEO, graphic design production, and trade event attendance for a lean and growing company. Based within the Denver, Colorado region and reporting to the President and CEO, this role directly supports consumer engagement, media presence, and ecommerce performance for the 7Cellars brand.

Accountabilities

• Work closely with the President and CEO to develop and execute marketing, PR, and advertising plans, strategies, and calendar.
• Develop brand positioning to cultivate meaningful relationships with targeted audiences including consumers, wine critics, media, and key influencers.
• Identify opportunities with key opinion leaders, bloggers, and emerging social media voices.
• Handle press requests for wines, information, materials, photos, and site visits.
• Manage email blasts, newsletters, ecommerce sales tracking, coupon codes, and subscriptions through Woocommerce and Klaviyo.
• Manage and track SEO and Google Analytics initiatives to optimize content for search engines and lead generation.
• Attend consumer and trade wine tastings, events, and trade shows, including evenings and weekends as required.
• Design and manage production of advertising materials for print, web, and in-house collateral including posters, shelf talkers, case cards, and menus.
• Travel statewide for marketing opportunities and manage travel and expense expenditures within budget.

Professional Experience

• Bachelor's degree in English, journalism, marketing, literature, communications, or a related field.
• Strong track record of delivering excellent media results.
• Proficiency in graphic design applications for digital and print media.
• Proficiency in Woocommerce, Klaviyo, and Google Analytics.
• Strong communication, interpersonal, and presentation skills.
• Ability to efficiently manage multiple projects and tasks simultaneously.
• Passion for the role with a drive to improve and complete tasks.
• Positive attitude, personal integrity, and leadership through innovation.

As the Brand Manager, this role leads marketing strategy and new product development for cosmetics and fragrance brands, spanning packaging initiation, promotional concept creation, and digital and retail marketing coordination across international markets. The marketing team relies on this work to maintain brand equity, deliver on budget, and build productive relationships with external partners across all channels.

Job Functions

• Develop marketing strategies and tactics for existing and new products.
• Introduce new products and develop new lines based on market trends, competitor best practices, and consumer needs.
• Define strategy, concept, and positioning of new products aligned with brand equity.
• Monitor ongoing brand and activity performance and provide recommendations for improvements.
• Initiate and lead packaging development in collaboration with the purchasing department.
• Develop, manage, and execute marketing programs and point-of-sale marketing tools.
• Manage brand budget within corporate processes and procedures.
• Participate in key customer and sales presentations.
• Create and implement new promotional concepts at retail including windows, in-store podiums, and consumer incentives.
• Coordinate digital marketing and retail marketing activities across markets and monitor results.
• Maintain a smooth and efficient working relationship with external partners.

Education and Experience

• Bachelor's or university degree.
• 4-5 years of experience in marketing and product development, retail marketing competency is a plus.
• Experience in the cosmetics and fragrance field.
• Creative, imaginative, with high sensitivity to trends.
• Strategic agility with strong negotiation and coordination skills.
• Ability to manage multiple projects and priorities in a deadline-oriented environment.
• Sound knowledge of MS Office.
• Bilingual in English and French, German is a plus.

Brand Manager delivers brand portfolio management for the Australian consumer market, covering category analysis, new product identification, promotional program development, and retailer category review execution. The work directly supports the National Account Manager and supplier partners to build brand relevance and protect promotional budgets across retail channels.

What You'll Do

• Manage existing brands including developing a complete understanding of retail categories, monitoring market pricing, and identifying new opportunities.
• Identify and develop new product ideas for the Australian market.
• Liaise with the National Account Manager to implement brand plans developed in conjunction with the supplier.
• Prepare and attend category review presentations as required.
• Develop a promotional program for each retailer in conjunction with the National Account Manager and ensure promotional budgets are maintained.

Minimum Qualifications

• Tertiary qualification in marketing, commerce, or business management preferred.
• 2-3 years of experience as a Brand Manager or Assistant Brand Manager.
• FMCG experience essential, ideally within the food category.
• Strong analytical skills with ability to work autonomously in a small-to-medium FMCG environment.
• Ability to work cross-functionally with sales, supply chain, and finance teams.

The Brand Manager owns integrated brand, marketing, and social media strategy across the full product lifecycle for SEGA Licensed/Casual games, coordinating go-to-market campaigns with teams in America, Japan, and Europe to meet strategic and financial goals. Reporting to the Brand Director, this role shapes consumer insight application, agency management, and large-scale event production to maximize commercial performance of licensed game titles.

Strategic Responsibilities

• Take ownership of integrated brand, marketing, community, and social media strategies and campaigns across the product lifecycle.
• Maintain a content marketing calendar outlining promotional efforts across all channels.
• Track marketing spend for all products and brands.
• Partner with the Communications Manager to align PR plans and messaging with product and brand strategies.
• Analyze consumer research, performance marketing, and business data to develop KPI goals and optimize marketing investments.
• Execute consumer product, channel, and first-party partnership opportunities.
• Serve as a key marketing contact to development and production teams, championing the voice of the consumer.
• Manage media, creative, and event agencies as well as promotional partners in the development and execution of marketing activations.
• Monitor the media and social media landscape to identify opportunities and optimize media mix and messaging.
• Oversee product social media accounts and ensure brand consistency.
• Oversee production and promotion of large-scale events including in-person, digital, and livestream operations.
• Analyze campaign ROAS, ROI, and KPI targets and present performance and recommendations to global leadership.

Knowledge Skills and Abilities

• Bachelor's degree or equivalent experience.
• 3-4+ years of experience in a publisher marketing role within gaming or consumer products.
• Experience creating and owning a marketing plan from research and positioning through go-to-market and live services.
• Experience working in a global environment.
• Ability to leverage quantitative analytics, build business cases, and focus on KPI and ROI metrics.
• Strong project management and budget analysis skills with ability to project sales and forecasts.
• Ability to manage a small team, delegate tasks, and set clear goals to improve department efficiency.
• Highly effective oral and written communication skills with strong attention to detail.
• Willing to work overtime and conduct meetings with Europe and Japan at off-hours.
• Japanese fluency is a plus, experience with Japanese anime industry and brands is a plus.