BRAND MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Aug 2, 2024 - A Brand Manager is a professional adept in data analysis and storytelling, skilled in developing and executing innovative brand and product strategies. This role involves creative and strategic planning with a focus on consumer impact. Key responsibilities include leading cross-functional teams and managing projects effectively, with a requirement for adaptability, self-motivation, and comfort in ambiguous situations.

Summary of Brand Manager Knowledge and Qualifications on Resume

1. BA in Advertising with 5 years of Experience

  • Experience integrating communications plans across multiple media channels
  • Passion for sport, in particular cricket
  • Proven experience managing a brand communications strategy
  • Proven experience in leveraging Ambassador or sponsorship assets
  • Knowledge or experience working on the Indian market
  • Experience working on Social Media, PR and general understanding of how the digital environment works
  • Experience of managing a budget and measuring ROI
  • Experience in briefing, judging and leading creative ideas
  • Experience of working with multiple stakeholders
  • Excellent project management skills

2. MBA in Business Administration with 2 years of Experience

  • Experience in brand management or creative marketing
  • Solid understanding of mobile product marketing, including performance marketing
  • Result-driven and able to work professionally and deliver high-quality results under time pressure
  • Strong knowledge of the creative production process for various media types, including video, static, and interactive content
  • Familiar with various ad platforms/networks/channels in the mobile industry
  • Combination of strong analytical skills and a creative mind
  • Outstanding communication skills and persuasion skills
  • Passion for problem-solving and desire to continuously improve and increase overall performance;
  • Fluent English, additional European languages are an advantage
  • A range of team and social events
  • Discounted gym membership, cycle to work scheme, wellbeing services and much

3. BA in Marketing with 4 years of Experience

  • Copywriting skills
  • Experience in the gambling/gaming industry
  • Speaking a second language would prove advantageous
  • Business level proficiency in verbal and written Hindi
  • Creative spirit with an element of entrepreneurialism (we are a constantly changing and dynamic business)
  • Creative and innovative thinker with a desire to make a difference and develop a brand
  • Self-starter and entrepreneur with a can-do attitude
  • Team player able to work with multiple teams and multiple levels of seniority
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously
  • Ability to maintain effective performance in sometimes stressful and demanding situations
  • A strong communicator both verbal and written
  • Strategic thinker with the ability to influence peers and stakeholders across the organisation

4. BA in Business Administration in Marketing with 3 years of Experience

  • Analysis & strategic thinking with clear communication to work with multi functions task force, internal teams (local & regional), agencies etc.
  • Establish strong interpersonal/ assertive leadership skills and communication skills
  • Excellent command of English
  • Brand Management experience is essential.
  • Experience in the Pharmacy channel.
  • Experience in Health, Wellness & Beauty categories would be advantageous.
  • Experience in using AZTEC or Neilsen market data
  • Proficient with Microsoft Word, Excel and PowerPoint.
  • Resilient with the ability to work under pressure
  • Numerical with good analytical skills
  • Organised and methodical
  • Solid understanding and application of marketing financials including the development of sales budgets, advertising and promotion expenditure.

5. BA in Medicin with 7 years of Experience

  • Previous knowledge in Marketing / Pharmaceuticals / OTC sector
  • Excellence Project Management Skills are required;
  • Profound knowledge of multichannel customer plans 
  • Eager to learn and able to work autonomously. You’re agile and a born strategic thinker with a positive mindset 
  • Capable of in depth Medical/Scientific understanding in the specific therapeutic area
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives 
  • Strong, systems thinking and marketing savvy 
  • Excellent oral, written communication and excellent interpersonal skills
  • Strong project management skills
  • Working leader

6. BA in Business Administration with 2 years of Experience

  • Excellent thoroughness and organization; able to manage a large number of projects simultaneously.
  • Strong communication skills; able to establish relationships and to influence.
  • Experience translating rich consumer insights into actionable and compelling marketing tactics
  • Project management skills to manage multiple high-profile and high-budget projects at once
  • Ability to work collaboratively and cross-functionally in a fast-paced environment
  • Extensive experience with project management in complex stakeholder relations
  • Possess the project manager’s toolbox: deliverable descriptions, GANTT-charts and milestone plans
  • Experience with project management of content and digital production
  • Experience in managing branding campaigns
  • Education in marketing or communication.

7. BA in Journalism with 5 years of Experience

  • In-depth understanding of brand development, how to build a strong and differentiated brand
  • Experience with content development in a fast-paced, lean environment
  • Expert written and verbal communication skills
  • Genuine interest in organization’s mission
  • Collaboration: ability to build relationships at all levels, internally and externally
  • Willingness to roll-up sleeves and engage in a way that is respectful and empathetic of colleagues.
  • Bias towards action and optimism: ability to jump in, help clarify and move things forward on tight timelines; see opportunities (vs. obstacles).
  • Creative, resourceful problem-solving: come up with practical, feasible solutions that take brand, content and team capabilities to the next level.
  • Result-oriented, proactive attitude
  • Creative mindset

8. BA in Communications with 2 years of Experience

  • Experience of leading branding projects and demonstrable creative flair
  • Demonstrable experience of managing multiple brands
  • Experience in Digital Marketing and social media feed management tools
  • Demonstrable experience of working on simultaneous marketing projects
  • People Management
  • Excellent planning & organisational skills
  • Excellent verbal and written communication & presentation skills
  • Ability to work on own initiative without supervision
  • Experience in international business environment
  • Experience in brand and innovation development
  • Outstanding knowledge in Media, Digital, PR
  • Outstanding project management skills

9. BA in Public Relations with 5 years of Experience

  • Being truly service minded
  • Passion for building and managing a high-performing, diverse team
  • The opportunity to collaborate effectively
  • Innovative, proactive, and strategic thinking and planning
  • Curious and eager to learn
  • Proficiency in Microsoft Office suite (Excel, Word, Power point) and email (e.g. Outlook)
  • Strong organizational skills and ability to multi-task projects in a dynamic, fast paced environment
  • English knowledge on negotiation level
  • Excellent communication and presentation skills (verbal, written)
  • High-level MS Office and SAP knowledge
  • A flexible schedule with the ability to work late nights, weekends and some holidays

10. BA in Communications with 5 years of Experience

  • A passionate, energetic and creative brand Marketing professional with fantastic influencing capability and experience.
  • Passionate about brand/style choice and embody the values of brand.
  • An experienced brand builder in an adult fashion, Sports or related consumer brand
  • Someone with agency brand marketing experience (ideally both!), with a strong background working for global consumer brands.
  • Experienced in businesses/brands of scale, but also those considered startup, independent or disruptive.
  • Agile, adaptable and resilient, open to input from passionate and engaged executive leadership.
  • Knowledgeable in the creation of content based brand marketing campaigns.
  • Experienced in writing seasonal brand plans that work globally and take market considerations into account
  • Adept at working in an entrepreneurial, dynamic and extremely fast-paced environment
  • A confident communicator, able to inspire those around
  • Everyone receives a generous salary, pension contributions, life assurance and 25 days holiday
  • Eligibility to join Share Save initiatives
  • Unrivalled range of Learning & Development programs

11. BA in Marketing with 5 years of Experience

  • Evidence of ability to persuade and influence
  • Financial awareness of budget management
  • Ability to write effective briefs
  • Ability to probe and challenge
  • Ability to interpret and utilize a media plan effectively
  • Strategic Thinking & Decision Making
  • Business & Financial Acumen
  • Market Analysis & Insight Generation
  • Brand Development
  • Segmentation & Targeting
  • Marketing Implementation
  • Innovation & Creativity
  • Impactful Communication & Collaboration

12. BA in Advertising with 5 years of Experience

  • Ability to lead cross-functional teams at a manager level
  • Ability to influence across organizational boundaries.
  • Familiarity with the innovation process
  • Brand development experience to ensure familiarity with brand equity tools, communications, media mix.
  • Allocating resources to each element across the mix consistent with brand objectives and strategies, marketplace demands, and Kellogg financial requirements.
  • Experience in identifying creative solutions in line with the brand communication plan
  • Disciplined approach to all activities that involve setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future.
  • Persuasive written communication skills and engaging presentation skills 
  • Demonstrated experience managing across the full marketing mix
  • Experience leading and managing campaigns that span digital, social, owned properties and paid.

13. BA in Marketing with 5 years of Experience

  • Experience working within a global media agency network and client organization
  • Expert in integrated media channel planning and buying; knowledge and experience with traditional broadcast buying an asset
  • Exceptional communication skills, including written, verbal, and presentation
  • Strategic thinker and the ability to anticipate trends and turn insights into action
  • Strong analytical capabilities with an emphasis on understanding integrated reach strategies
  • Precise attention to detail and project timeline management
  • Creative thinker and innovator
  • Ability to manage cross-functionally and up
  • Self-starter, able to work independently with confid
  • An excellent relationship builder at all levels
  • Flexible to travel internationally

14. BA in Communications with 3 years of Experience

  • Excellent knowledge of marketing mix and integrated communications plans
  • Experience in managing multiple stakeholders in a matrix organization as well as external partners.
  • Strong creative, strategic, analytical skills
  • Experience overseeing the design and production of print materials and publications
  • Excellent verbal and written communications skills
  • Understands the design process
  • Proofing and approving messaging and copy
  • Understand vertical marketing strategies
  • Software marketing experience

15. BA in Business Management with 5 years of Experience

  • Having good knowledge of brand development and consumer goods industry dynamics.
  • An ability to drive innovation and brand growth. 
  • Experience in product innovation is preferred
  • Experience in stakeholder management and collaboration - working with sales, R&D, finance, legal, mill etc.
  • Strengths in forward-thinking and analytical skills
  • A hands-on approach to managing the assigned brand and its initiatives
  • Proficiency in MS Office tools, PC-based applications is also necessary
  • Organizational and analytical skills
  • Ability to work independently as well as be a team player
  • Ability to prioritize a multitude of tasks
  • Strong communications skills in both English and Vietnamese

16. BA in Public Relations with 3 years of Experience

  • Marketing experience influencing all elements of the marketing mix (product, positioning, packaging, pricing, promotion and distribution) in high growth environment
  • Strong leadership and project management skills in order
  • Manage project timelines and cross-functional teams with excellence in execution and strong attention to details
  • Experience in a Sales or Marketing commercial environment
  • Experienced in delivering and evaluating effective plans, products and marketing communications programmes as part of a team
  • Strategic thinking skills and proven experience generating original ideas
  • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
  • PR related experience
  • An entrepreneurial mindset!

17. BA in Graphic Design with 2 years of Experience

  • Experience in client management of global clients.
  • Experience in marketing, digital/performance marketing roles for international companies – customer facing.
  • Ability to work in a fast-paced environment and manage various projects at the same time
  • Flexible and adaptable to learning and understanding new technologies
  • Tech-oriented and able to comprehend complex products. 
  • Outstanding English - written and verbal.
  • Advanced organization & management skills.
  • Degree in marketing, business orcommunications 
  • Knowhow in building marketingcollaterals: building a website, a presentation, etc.
  • Advertising experience
  • Good knowledge of brand marketing foundation
  • Good sense for brand campaign execution.

18. BA in Marketing with 4 years of Experience

  • Experience in Consumer Packaged Foods strongly preferred
  • Direct creative agencies from insight-driven assignment briefs to outstanding executions
  • Experience with IRI, Spectra and industry standard data-points a plus
  • Strong Analytical skills with the ability to generate business insights from diverse data sources.
  • Experience in Marketing Plan Development and Execution
  • Expert in Sales Data Mining (Margin Minder) and Microsoft Office
  • Strong manipulation of IRI consumption data with a willingness to master
  • Examples of prior brand strategy work will be requested, along with references
  • Proven record of analytics capability to identify opportunities based on data analysis and provide strategic recommendations to their line manager and above.

19. BA in Communications with 7 years of Experience

  • Previous brand experience in managing product portfolio, innovation and leading cross-functional teams including Manufacturing R&D, Supply Chain, Finance, and Sales
  • Strong understanding of business planning and strategy, marketing principles, analysis, promotions, budgeting, project management, forecasting
  • Develop insights that lead to strong concepts and creative briefs
  • Previous project management work experience
  • Experience managing day to day Agency and Vendor relationships
  • Strong ability to manage people with and without having direct organizational authority
  • Demonstrated analytical skills with the ability to generate business insights from diverse data sources
  • Proficiency working in Microsoft Word, Excel and PowerPoint
  • Proficient in MS Office Suite, specifically MS Excel and MS Power Point.

20. BA in Business Administration with 2 years of Experience

  • A high level of organization and an obsession with the details
  • Strong writing abilities
  • Ability to navigate through several different brand social media accounts & maintain organization
  • Deep understanding on organic social engagement
  • A strong design sense
  • Ability to multi-task across projects
  • Strong communication skills and ability to work with a distributed team across time zones
  • A proactive attitude
  • Eagerness to learn and to always stay up to date on industry 
  • Self-direction - proven ability to thrive in fast-paced, dynamic environments
  • Experience with Sprout Social, HootSuite or similar software

21. BA in Marketing with 5 years of Experience

  • In-store Marketing activity project lead experience. 
  • Full agency control & internal process management experience are mandatory.
  • Robust Experience in POS analysis with strong analytical skill is mandatory.
  • Quantitative and/or Qualitative market research experience is mandatory.
  • Experience in cross functional team (sales/market development and/or supply chain/finance) is mandatory.
  • Experience or capability to work effectively with global/regional marketing team is mandatory.
  • Team player, trustworthy, reliable with high attention to detail – needs to ensure activities are compliant with Zespri standards and guidelines
  • Experience working with retailers/distributors to implement instore marketing in Vietnam highly desirable.
  • Computer skills in Excel, Word and PowerPoint.
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