What Does A Brand Manager Do?

WHAT DOES A BRAND MANAGER DO?

Overview Job Description Resume Cover Letter Skills Roles

Updated: May 21, 2025 - The Brand Manager manages the wholesale business, achieves sales targets, and enhances brand visibility. This role involves collaborating with retailers, ensuring adherence to guidelines, analyzing sales data, and supporting stock management. Additionally, the manager implements training and merchandising programs and coordinates marketing activities and roadshows with retailers.

A Review of Professional Skills and Functions for Brand Manager

1. Brand Manager Roles and Responsibilities

Brand Strategy: Take brand ownership and develop brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term
Brand Planning: Create a brand plan and a go-to-market strategy based on the brand strategy
Market Research: Keep abreast with market developments and analyze consumer insights, as well as competitor strategies
Competitor Analysis: Do competitor and customer insight analysis, along with the analysis of sales forecasts, relevant financials, and product sales
Product Development: Assist with product development, pricing, and new product launches, as well as developing new business opportunities
Media Planning: Plan and execute communications and media actions across offline, online, and social media
Budget Management: Guide the Advertising and Promotion budget
Campaign Analysis: Understand media campaign performance and results to develop future campaigns
Performance Reporting: Manage post-campaign analysis of all major launches
Sales Forecasting: Present forecast bulletins to the wider sales team

2. Brand Manager Duties and Roles

Marketing Planning: Develop marketing plans for the nominated brands and products.
Marketing Execution: Execute and manage marketing activities in coordination with digital, communication, and design teams.
Performance Analysis: Analyze and report on brand performance
Market Monitoring: Monitor market and consumer trends, and competitors' activities
Client Coordination: Coordinate with clients to develop, implement product strategies to achieve higher growth
Market Research: Identify research needs, execute research studies and projects, analyze research to identify opportunities, conduct SWOT analysis, and assist the marketing director with other appointed tasks
Distribution Strategy: Develop distribution strategies
Marketing Calendar: Develop well-paced marketing calendars with the Senior Marketing Manager and Commercial Director
Campaign Support: Support the planning and implementation of marketing campaigns
Budget Management: Manage the day-to-day marketing budget
Agency Liaison: Liaise with media agency partners, EMEA and Global, and the in-house design agency

3. Brand Manager Responsibilities and Key Tasks

Campaign Planning: Working within the Central grocery team and local markets to plan an annual calendar of campaigns
Campaign Development: Working with in-house Creative Studio and/or external agencies to develop integrated campaigns
Consumer Research: Briefing internal and/or external insights and research teams to test creative routes with consumers to ensure campaigns are clear and customer-first
Best Practices: Building playbooks to ensure marketing teams leverage best practices from around the world and from HQ teams
Channel Alignment: Aligning with central channel experts to execute campaign creative with channel-first strategies and approaches
PR and Social Media: Working with the local consumer comms leads on planning PR and social media activity to support campaigns
Market Visibility: Maintain visibility of TOMA and CVP across all markets, reviewing and planning tactical activity in response
Performance Reporting: Leading on performance, sharing post-campaign analysis and reporting learnings with the business

4. Brand Manager Roles and Details

Wholesale Development: Wholesale business and develop external retailers to achieve annual business plan objectives and improve the quality of retailer shops to follow the headquarters' guidelines
Sales Achievement: Achieve the annual sales budgets allocated to the wholesale channels
Sales Growth: Fulfill and complete the opportunities to strengthen sales growth and brand visibility
Sales Analysis: Analyse sales and stock reports to assist wholesalers to manage stock and follow brand guidelines
Partnership Implementation: Work closely with wholesalers and retailers to ensure partnership program implementation as planned, including product training and merchandising
Marketing Support: Assist the Brand Manager in planning and arranging marketing activities or roadshows with retailers
Marketing Evaluation: Assess marketing activities and propose solutions/improvements
Relationship Building: Build and establish a positive attitude with wholesalers and retailers. (efficiency, unity, and cooperation)
Market Visits: Regular market visits and generate the action plan report

5. Brand Manager Key Accountabilities

Advocacy Strategy: Co-creating the (digital) advocacy strategy and campaigns (influencers, seeding, etc) with my main stakeholders.
Brand Alignment: Ensuring that all social digital activities are aligned with the brand strategy and expression.
Budget Management: Managing PR/Influencer budgets in alignment with my stakeholders
Advocacy Campaigns: Managing the advocacy pyramid and campaigns
Agency Management: Managing and facilitating PR/advocacy agencies, platforms, and tools
Social Media Oversight: Overseeing brand social media pages
Community Management: Owning community management
Performance Tracking: Tracking and reporting the social media activations
Event Organization: Organizing advocacy events
ROI Monitoring: Guarding ROI by monthly KPI’s, budget reporting, and proactively sharing best practices.
Market Representation: Being the voice of the BNL market to international leaders on digital advocacy topics

6. Partnership Brand Manager General Responsibilities

Brand Advisory: Act as the brand advisor and advocate in crafting strategic partnerships to support the brand and commercial return
Partner Communications: Own the Partner marketing communications and collateral, implementing the new brand guidelines across all touchpoints
Lead Generation: Support merchant leads, conversions and create new opportunities
Partner Strategy: Execute the strategic framework for partner tiers that defines value beyond commercial
Proposal Execution: Execute partner proposals by tiers and support the Partnerships team in defining, communicating, and building relationships with partners
Partnership Marketing: Identify opportunities for extended partnership marketing collaborations and execute campaigns, events.
Integrated Planning: Work cross-functionally with the Partnership team to develop integrated Brand and Partner marketing plans aligned to business objectives
Activity Reporting: Measure and report on all activity
Consumer Analysis: Analyze market and consumer data to create consumer segmentation to further improve consumer acquisition and retention
Content Strategy: Develop an online and offline product content strategy to increase conversion rate and drive O2O traffic

7. Brand Manager Role Purpose

Campaign Communication: Develop and execute brand campaign communication plans in social contact points, including landing on EC
Digital Communication Planning: Develop a communication plan and execution plan on all digital aspects that align with the specific brand strategy, and drive world-class digital engagement with consumers on all digital platforms in a scalable and sustainable approach
Digital Framework: Define a digital framework under the supervision of a line manager that seamlessly synchronizes consumer experience across platforms, media and social networks to maximize brand engagement, connection, and purchase intent
Cross-functional Integration: Work closely with internal stakeholders to ensure a fully integrated digital initiative across all channels
Ecommerce Growth: Drive ecommerce growth through digital and social, including driving traffic and increasing shopper engagement and purchase intent on digital and social to KO ecommerce destinations
Content Development: Undertake Glucerna SR content development to achieve communication targets
Content Collaboration: Collaborate with design and writing teams/candidates to produce high-quality content to increase consumer engagement through seeding
SEO Optimization: Optimize content considering SEO
Content Distribution: Share content through various channels, ensuring a strong web presence
Consumer Feedback: Receive consumer feedback and generate ideas to increase consumer engagement
Campaign Performance: Measure and report performance of Glucerna marketing campaigns, including content development and assessment against goals (ROI and KPIs)
Performance Optimization: Identify trends and insights, and optimize spend and performance based on the insights

8. Brand Manager Essential Functions

Brand Leadership: Lead the allocated brands, guaranteeing effective and efficient business cooperation with local sales, local demand, and materials management
Brand Development: Actively develop proposals (e.g., product and promotion ideas) to improve the brand performance based on local consumer and market insights
Strategic Alignment: Align the local initiatives to the regional strategy
Marketing Strategy: Develop and monitor the execution of the Marketing Strategy based on market needs, competitive situation, and company targets
Product Launches: Launch and re-launch of products and Central-East Europe-wide promotions
Category Knowledge: Build and continuously improve category and brand knowledge.
Budget Planning: Formulate brand strategy and annual budget plan to achieve business and marketing goals
Go-to-Market Planning: Develop a go-to marketing plan for product launches and strengthening brand awareness with both online and offline initiatives

9. Brand Manager Additional Details

Product Development: Develop new products for the market, as well as develop new markets for current products or new products.
Business Collaboration: Work together with the new business development group.
Internal Coordination: Build relationship internally to ensure the business process is working accordingly with trade marketing for trade promo and distributor communication, sales and distribution group for sales and distribution performance, marketing research group for conducting marketing research, regulatory and legal for communication and new product development, new business development for developing new product, production and supply chain to ensure product availability, finance for payments, pricing and profitability.
External Relations: Build relationships externally, with Ad agency, PR agency and media in developing communication strategy, plan, implementation and evaluation.
Promotions Management: Promo agency in developing promo activities, marketing events and sponsorship.
Marketing Research: Conducts marketing research activities.
Market Sensing: Outlets and consumers need to get the “market feel” on what is going on currently.
Policy Compliance: Ensure that all activities comply with QEHS policy.

10. Brand Manager Roles

Omnichannel Strategy: Develop superior omnichannel Brand Plan strategy and action plans through strong alignment with local Medical, Sales, Access and with Global marketing counterparts
Mitigation Planning: Develop mitigation plans for key market challenges (e.g., competitive launches or significant competitive change)
Cluster Collaboration: Partner with the Brand Manager counterpart in the cluster to identify synergies and avoid duplications
Market Access: Contribute to Market Access, Pricing and Commercial policy activities
Research Evaluation: Evaluate marketing research plans continuously to ensure they are informing strategy and monitoring performance
Cross-functional Leadership: Lead cross-functional Brand Team to monitor execution excellence and maintain an effective level of collaboration
Campaign Execution: Execute communication campaigns and programs to deliver brand strategy, sales and expenditure objectives
Customer Engagement: Identify innovative mechanisms to engage and provide value to key customers and differentiate Ipsen based on key company and brand strengths
Competitive Monitoring: Monitor the competitive landscape and develop communications and action plans
Creative Problem Solving: Apply creativity, innovation and out-of-the-box thinking to solve complex business/marketplace issues
Vendor Management: Work closely with vendors to conceptualize, develop, and execute all patient education and promotional materials and programs
ROI Measurement: Implement an ROI measurement plan to assess the impact of key tactics on marketing and sales growth, and make adjustments with a sense of urgency

11. Brand Manager Tasks

Brand Strategy: Brand strategy and brand plan development based on a deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
Initiative Execution: Execute all initiatives within the agreed budget, not only according to the agreed strategy/brand plan, but also initiate during the year and agree with the functional manager.
Global Strategy Execution: Execute against the global strategy to deliver applicable end-to-end marketing initiatives that, when executed along the path to purchase, drive business financial and share growth
Activity Analysis: Post activity analysis of all activities conducted and developing recommendations for future process improvement.
Project Leadership: Proactive project leadership and project management.
Brand Implementation: Develop and implement the brand's strategies, brand plans and new brand initiatives, deploy brand assets across all relevant consumer/shopper touch points (pack, on shelf, digital, media, etc.)
Forecasting: Lead the brand forecasting process in line with the corporate timetable, and work with Demand Planners to ensure a proper long-term forecast.
Consumer Insights: Drive consumer understanding and insights to strengthen the brand's communication.
Marketing Mix Development: Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
Performance Monitoring: Monitor business performance and external environment via appropriate tools to deliver corrective action, meeting business objectives.
Brand Analysis: Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends, post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.

12. Brand Manager Details and Accountabilities

Consumer Insights: Identify consumer insights and market trends to execute marketing tactics that will grow the brand profitably
Regional Campaigns: Bring innovations to life through the development of marketing campaigns relevant to the Eastern Europe region
Cross-functional Collaboration: Collaborate with a multifunctional team (sales, finance, logistics, and others) to deliver business targets
Project Management: Manage all ongoing client projects.
Client Communication: Meet with clients for weekly updates and brief intakes.
Marketing Deliverables: Manage and produce marketing deliverables and sales tools such as web pages, digital campaigns, videos, presentations, conference booths, etc., in collaboration with all Atreo’s professional departments
Quality Assurance: Quality assurance for brand consistency.
Client Methodology: Work with the Atreo client management methodology (Client Points/ Status charts/Gantt charts, etc).
Customer Relationship: Build and leverage effective relationships with key customers across business segments, including HCPs, Patient advocacy groups, nurses, etc
Sales Collateral: Create and implement sales collateral and patient education materials

13. Brand Manager Overview

Product Naming and Packaging: Generating names and packaging designs for new and existing products
Marketing Strategy: Developing and implementing marketing strategies to effectively communicate product benefits
Market Research: Monitoring product distribution and consumer reactions through focus groups and market research
Brand Profitability: Assessing the profitability of the product and improving the current brand presence in the market
Trend Monitoring: Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns
Vendor Management: Recruiting and managing external vendors
Advisory Support: Closely interacting and supporting the Medical Director in setting up and coordinating advisory panels
Sales Training: Supporting the development and execution of highly effective sales training meetings
Field Force Engagement: Supporting effective engagement and communication with the Field Sales Force
KOL Engagement: Serving as a champion for Opinion Leaders, including identifying and applying customer insights through market research and KOL engagement, as well as leading strategic and tactical development of targeted initiatives and materials.

14. Senior Brand Manager Job Description

Marketing Leadership: Lead all marketing activity associated with one or more product lines or businesses with the Consumer Services and Products Marketing team
Market Analysis: Understand trends and market dynamics (health care professional, consumer/patient, managed care organizations, government, CMS, industry, competitive, adjacent categories)
Strategic Planning: Lead long-term and short-term strategic planning, including analysis, recommendation, and presentation of proposed strategies to senior leadership
Market Research: Lead Market Research to generate stakeholder insights and identify desired unmet needs
Campaign Execution: Develop and execute marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials
Digital Experience: Partner with the Acelis Connect Health Technology team and IT to deliver best-in-class user experiences across the digital ecosystem
Channel Strategy: Partner with the sales force to develop channel strategies and tactics
KPI Tracking: Identify and track key KPIs that measure business performance and goals
Stakeholder Collaboration: Collaborate with internal and external stakeholders to achieve objectives, including the field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, and health care professionals

15. Brand Manager Functions

Strategic Communication: Sharing all the strategic information with the reporting line and other stakeholders
Stakeholder Identification: Identifying key stakeholders at each step of the patient flow/product value chain
Trend Analysis: Identifying and anticipating key environmental trends
Local Marketing Strategy: Proposing and implementing a successful local marketing strategy for the assigned products, consistent with the global brand plan
Activity Execution: Professionally executing the planned activities
Compliance Adherence: Adhering to internal standard processes and complying with regulatory and compliance requirements
Marketing Implementation: Implementing the customer segmentation process, branding and brand messages, promotional and PR activities, within a pre-defined budget
Sales Alignment: “Selling” the strategy and the local brand plan to the Sales force and identifying the Sales force's overall actions
Feedback Gathering: Constantly getting feedback from the sales force and other key external/internal stakeholders
Brand Planning: Developing timely and accurately the brand plans.
Primary Contact: Being the primary point of contact for the relevant International Product Manager Group.
Plan Monitoring: Continuously monitoring and collecting feedback about the proposed marketing plan and projects
Performance Monitoring: Continuously monitoring and reporting on sales, market, and competitor performance for the assigned products and adapting activities accordingly

16. Brand Manager Accountabilities

Campaign Management: Manage external agency on integrated campaign (briefing, providing creative feedback)
Creative Optimization: Partner with the Acquisition team and internal creative team to optimize digital creative across channels
Consumer Insights: Work with consumer insights leads to better understand consumers, and plan marketing efforts as a result
Website Optimization: Partner with the Web Product team to continually optimize the website based on new research and user information
Partnership Marketing: Meet with external partners to develop plans to market with other brands in new channels
Product Launch Planning: Meet with the cross-functional team to plan the new product launch
Retention Marketing: Partner with the retention marketing lead to extend acquisition campaigns to current riders and ensure a holistic messaging plan
ROI Assessment: Constantly assessing the effectiveness and ROI of tactical initiatives
Tactical Implementation: Proposing and implementing non-manpowered activities, such as the media and PR plan, mailings, internet, etc
Event Selection: Responsible for the selection of all product–related congress activities

17. Brand Manager Job Summary

Brand Brief Development: Create and lead the seasonal brand briefs based on sharp and insightful consumer and market knowledge
Brand Planning: Drive integrated cross-functional brand plans that create distinction and separation of the brand.
Execution Management: Ensure the plans are delivered with the company's premium standard, to budget, and on time.
Marketplace Collaboration: Work closely with Marketplace teams to achieve business results and drive product through across key marketplace dimensions
Insight Integration: Synthesize data and insights with the Consumer Insight Team and craft into actionable, data-informed member-led plans
Execution Excellence: Deliver world-class executional excellence in partnership with the marketing functions and country teams.
Brand Recap Leadership: Lead cross-functional brand recaps and hindsight work in the spirit of a learning organization
Budget Management: Take responsibility for managing the budget

18. Modern Brand Manager Responsibilities

Business Strategy: Develop a business strategy to drive strong growth
Sales Achievement: Achieve monthly and annual sales and profit targets
Stock Management: Take responsibility for stock management and forecasting
Marketing Strategy: Develop strong marketing and media strategies
Brand Awareness: Drive demand, enhance awareness, and visibility of the brand
PR Strategy: Develop strong PR relations and a focused strategy to enhance the brand equity
Social Media Management: Take responsibility for social media management
Partnership Development: Drive partnerships with retailers, media, and all internal and external stakeholders
eCommerce Strategy: Develop a strong eCommerce strategy
CRM Strategy: Develop a strong CRM strategy to grow and recruit customers, and encourage loyalty

19. Brand Manager Details

Campaign Management: Develop strategies and manage sales and marketing campaigns to ensure that products meet customers’ expectations and build credibility for the brand.
Market Research: Carry out market research to keep up to date with customer trends, whilst predicting future trends.
Campaign Analysis: Analyze the success of marketing campaigns and create reports to show how brands and products are positioned in the market, country, city, store, and e-commerce.
Trend Monitoring: Monitor marketing trends with competitors
Budget and Strategy Management: Manage budget and brand product strategies to achieve the objectives.
Pricing Strategy: Ensure the sale and profitability of products and brands, assisting in pricing strategies by monitoring the competitors.
KPI Development: Create a set of key performance indicators (KPIs) to monitor regularly the effectiveness of strategy and marketing actions, providing periodic analysis and an executive summary integrating the KPIs.
Cross-functional Collaboration: Work with colleagues across multiple departments, building and strengthening relationships

20. Brand Manager Duties

Influence Strategy: Orchestrate Influence strategy from who to how much, in close contact with old and new friends of the brand to help grow the name, thanks to relevant influencers worldwide.
Influencer Budgeting: Have an influencer budget to spend wisely to maximize visibility and sales.
Ad Collaboration: In close partnership with the Traffic Manager in charge of paid advertising, jointly decide on content and copywriting for ads to achieve the highest engagement rate and conversion rate possible.
PR Strategy: Kick off and implement a multi-country PR strategy, achieving to place the company in the most influential media, from mainstream to feminine health specialised titles.
Press Relations: Write press releases and create relationships with journalists.
Content Strategy: Develop the content strategy, identify the most relevant topics for the company to be vocal about on social networks as well as on the website, playing a significant part in SEO activities.
Brand Voice: Own the voice of the brand and ensure its consistency across all client-facing channels.
Departmental Support: Support for all other departments and projects (customer service, community management, emailing) on this topic.

21. Brand Manager Roles and Responsibilities

Consumer Journey Marketing: Drive marketing across the consumer journey to acquire new customers, increase consumer education and engagement, and build lasting consumer relationships
CRM Strategy: Develop a CRM strategy (website, email, SMS/MMS, etc.) with full implementation and form a full annual calendar to continually test, learn, and build on while creating a compelling and consistent consumer value proposition
Search Ownership: Own all search, including SEO and SEM for existing and new content
Database Management: Own the overall health of the database, including segmentation, refreshes, scrubs/cleansing
Performance Metrics: Define, analyze, create best practices, and present metrics that inform the success of the business, including for paid media
Brand Stewardship: Be a diligent brand steward, ensuring that all content meets standards, guidelines, and exudes an aspirational brand
CRM Development: Work with leadership to build and continuously evolve CRM strategy that grows brand affinity, engagement, and ultimately, conversion
Database Optimization: Maximize brand databases (segmentation/modeling and the development of a communication strategy around acquisition and retention)

22. Brand Manager Duties and Roles

Segmentation and Market Intelligence: Develop segmentation, competitive analysis/market intelligence, and branding strategies for the responsible category and brand portfolio.
Consumer Insight: Provide expertise in consumer/market understanding and insight.
Trend Identification: Identify emerging business and technology trends.
Brand Strategy Deployment: Develop and deploy brand strategies and marketing plans to meet growth objectives, support business strategy alignment, and achieve goals in market share and operating profit.
Market Insight Transformation: Lead, manage, and transform market insights into business and marketing solutions
Cross-functional Alignment: Ensure alignment across functions and teams.
Brand Asset Communication: Lead the production and integrated communication of brand assets to deliver brand positioning and business goals.
Creative Consistency: Ensure creative concepts and production of brand communication materials are consistent and aligned with brand strategies and regional/global brand guidelines.
Advertising and IMC: Lead the advertisement and integrated marketing communications to achieve the target of brand awareness and NPS.
Integrated Campaigns: Lead and manage effective integrated campaigns and best-in-class communication concepts aligned with KPIs, target audience, brand values and positioning, UBA, NPS, and ensure tracking and reporting of results.

23. Brand Manager Responsibilities and Key Tasks

Marketing Spend Synergy: Identify synergies on marketing spend - opportunities, scale, impact analysis, media spend, etc.
Digital Marketing Strategy: Develop, lead, and implement Digital Marketing plans in line with the global and regional priorities and guidelines, and keep up with the latest trends and consumer needs.
Digital Media Planning: Lead, plan, and execute digital media plans including paid-for digital advertising, social media plans, search engine marketing (SEM), and search engine optimization (SEO)
Content Planning: Lead, plan and work with the stakeholders to develop a consistent content plan and to manage online advertising, monitor the performance, and track reports.
Competitor Monitoring: Conduct regular competitor monitoring and reporting of digital activities.
Integrated Marketing: Lead the planning process to maximize sales through an integrated marketing approach, by synergizing all the efforts of the product launch, consumer approach, with a combination of both online and offline communications.
E-Commerce Marketing: Develop and execute a marketing activity plan in E-Commerce platforms to support brand building and sales performance in the selected E-Commerce platforms.
Team Leadership: Lead and coach the Assistant Brand Manager and Brand Specialist in the Brand Team.
Capability Development: Improve team capability and cross-functional collaboration.
Marketing Collaboration: Teamwork with the other key marketing functions, e.g., product planning, trade marketing, and cross-functional teams, e.g., sales, channel, and strategy teams.

24. Brand Manager Roles and Details

Consumer Insight: Understand core consumers, and collaborate with teammates to unearth cultural, consumer, and product insights that lead to inspiring creative briefs and new product positioning
Program Deployment: Support the integrated deployment of strategic marketing programs across advertising, site, email, PM, social, events, paid media, PR, influencer engagement, and in-store activation
Channel Execution: Ensure a cohesive execution across channels in close partnership with the Activations team
Creative Collaboration: Build and maintain close collaboration with internal and external creative partners to ensure delivery of creative ideas that are brand-right and industry-leading, and executed in a timely fashion
Media Planning: Support the delivery of strategic media plans to support key initiatives through the successful management of publishers and external agency partners
Knowledge Sharing: Routinely share program results, industry trends, and creative inspiration with the rest of the team to help keep them consumer-obsessed and results-oriented

25. Brand Manager General Responsibilities

Client Acquisition: Approach new clients, understand their key objectives, and help activate them within the relevant ESL esports programs
Client Relationship Management: Maintain existing key client relationships through regular communication and work to develop new initiatives within those accounts
Sales Pipeline Management: Maintain an accurate sales pipeline
Account Retention: Take steps to ensure key account retention, business growth, and profitability
Proposal and Support Planning: Plan and control proposal preparation, customer support, and customer consulting
Campaign Reporting: Creation and delivery of detailed post-campaign reports
Market Analysis: Independently identify market/growth potential, observe the competitors, and know their service spectrum, price structure, and price policy
Account Strategy: Provide input to and lead the implementation of account management strategy to expand and maintain ESL Asia's customer base, deliver net growth, revenue, profitability, and service targets for key accounts in line with ESL's business strategy
Campaign Execution: Work closely with internal ESL product teams to ensure successful campaign management and execution, and that the sales goals for the relevant strategic key accounts are met