• Taking brand ownership and developing brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
  
• Creating a brand plan and a go-to-market strategy based on the brand strategy.
• Keeping abreast with market developments and analyzing consumer insights as well as competitor strategies
• Doing competitor and customer insight analysis along with the analysis of sales forecasts, relevant financials and product sales
• Assisting with product development, pricing and new product launches as well as developing new business opportunities
• Planning and execution of communications and media actions across offline, online and social media
• Guiding the Advertising & Promotion budge
• Understand media campaign performance and results to develop future campaigns
• Manage post campaign analysis of all major launches
• Present forecast bulletins to wider sales team

Experienced in Skills: Taking brand ownership, Developing brand strategy, Creating brand plans, Market analysis, Competitor analysis, Product development, Communication planning, Budget management, Media campaign analysis, Sales forecasting

• Develop marketing plans for the nominated brand(s) and products.
  
• Execute and manage marketing activities in coordination with digital, communication, design teams.
• Analyze and report on brand performance
• Monitor market and consumer trends, and competitors' activities
• Coordinate with clients to develop, implement product strategies to achieve higher growth
• New brand study (as a member of consulting projects): Identify research needs, execute research studies and projects, analyze research in order to identify opportunities, conduct SWOT analysis, assist marketing director for other appointed tasks
• Develop distribution strategies
• Develop well-paced marketing calendars with the Senior Marketing Manager and Commercial Director
• Support planning and implementation of marketing campaigns
• Manage the day-to-day marketing budget
• Liaise with media agency partners, EMEA & Global and in-house design agency

Experienced in Skills: Strategic Thinking, Marketing Expertise, Analytical Skills, Research and Insight Generation, Communication Skills, Project Management, Creative Thinking, Budget Management

• Working within the Central grocery team and local markets to plan an annual calendar of campaigns
  
• Working with in-house Creative Studio and/or external agencies to develop integrated campaigns
• Briefing internal and/or external insights and research teams to test creative routes with consumers to ensure campaigns are clear and customer-first
• Building playbooks to ensure marketing teams leverage best practices from around the world and from HQ teams
• Aligning with central channel experts to execute campaign creative with channel-first strategies and approaches
• Working with the local consumer comms leads on planning PR and social media activity to support campaigns
• Maintain visibility of TOMA and CVP across all markets, reviewing and - where relevant - plan tactical activity in response
• Leading on performance, sharing post campaign analysis and reporting learnings to the business

Experienced in Skills: Campaign Planning, Integrated Campaign Development, Consumer Insights and Research Briefing, Playbook Development, Channel Strategy Alignment, PR and Social Media Planning, Brand Awareness and CVP Maintenance, Performance Analysis and Reporting

• Overall wholesale business and develop external retailers to achieve annual business plan objectives and improve the quality of retailer shops to follow headquarter guidelines
  
• Achieve the annual sales budgets allocated to the wholesale channels
• Fulfil and complete the opportunities to strengthen sales growth and brand visibility
• Analyse sales and stock reports in order to assist wholesales to manage stock and follow brand guideline
• Work closely with wholesale and retailers to ensure partnership program implementation as planned including product training and merchandising
• Assist Brand Manager to plan and arrange marketing activities or roadshow with retailers
• Assess marketing activities and propose solutions/improvements
• Build and establish a positive attitude with wholesale and retailers. (efficiency, unity and cooperation)
• Regular market visits and generate the action plan report

Experienced in Skills: Wholesale Business Development, Sales Budget Achievement, Sales Growth Strategies, Sales and Stock Analysis, Partnership Program Management, Marketing Planning and Execution, Problem-Solving and Improvement Proposals, Relationship Building and Market Visits.

• Co-creating the (digital) advocacy strategy and campaigns (influencers, seeding…) with my main stakeholders.
  
• Ensuring that all social digital activities are aligned with the brand strategy and expression.
• Managing PR/Influencer budgets in alignment with my stakeholders
• Managing advocacy pyramid and campaigns
• Managing and facilitating PR/advocacy agencies, platforms and tools
• Overseeing brand social media pages
• Owning community management
• Tracking and reporting the social media activations
• Organizing advocacy events
• Guarding ROI by monthly KPI’s, budget reporting & pro-actively sharing best practices.
• Be the voice of the BNL market to international layers on digital advocacy topics

Experienced in Skills: Strategic Thinking, Budget Management, Campaign Management, Agency and Tools Management, Social Media Management, Community Management, Data Analysis and Reporting, Communication and Collaboration.

• Act as the brand advisor & advocate in crafting strategic partnerships to support the brand & commercial return
• Own the Partner marketing communications and collateral, implementing the new brand guidelines across all touch points
• Support merchant leads, conversions and create new opportunities
• Execute the strategic framework for partner tiers that defines value beyond commercial
• Execute partner proposals by tiers and support Partnerships team in defining, communicating and building relationship with partners
• Identify opportunities for extended partnership marketing collaborations and execute (campaigns, events)
• Work cross functionally with the Partnership team to develop integrated Brand and Partner marketing plans aligned to business objectives
• Measure and report on all activity
• Analysing market and consumer data to create consumer segmentation to further improve consumer acquisition and retention
• Developing online and offline product content strategy to increase conversion rate and drive O2O traffics

Experienced in Skills: Strategic Partnership Crafting, Brand Advocacy, Marketing Communications, Collateral Development, Partner Conversion Support, Relationship Building, Collaboration Identification and Execution, Marketing Data Analysis.

• Meanwhile deveoping and execute brand campaign commentction plans in social contact points, including landing in EC
• Develop communication plan and execution plan on all digital aspects that align with specific brand strategy, and drive world class digital engagement with Chinese consumers on all digital platforms (including but not limited to Mobile, Social) in a scalable and sustainable approach
• To define digital framework under the supervision of line-manager that seamlessly synchronize consumer experience across platforms, media and social networks with an objective to maximize brand engagement, connection and purchase intent
• Work closely with internal stakeholders to ensure a fully integrated digital initiatives across all channels
• Drive ecommerce growth through digital & social including but not limited to driving traffic and increasing shopper engagement & purchase intent on digital & social to KO ecommerce destinations
• Undertake Glucerna SR content developement to achieve communication targets
• Collaborate with design and writing teams/candidates to produce high quality content to increase consumer engagement through seeding
• Optimize content considering SEO
• Share content through various channels, ensuring strong web presence
• Receive consumer feedback and generate ideas to increase consumer engagement
• Measure and report performance
• Of Glucerna marketing campaigns, including content development and asssess against goals ( ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insight

• Lead the allocated brands, guaranteeing effective and efficient business cooperation with local sales, local demand, and materials management
• Actively develop proposals (e.g. product and promotion ideas) to improve the brand performance based on local consumer and market insights
• Align the local initiatives to regional strategy
• Develop and monitor execution of Marketing Strategy/ based on market needs, competitive situation and company targets
• Launch and re-launch of products and Central-Est Europe wide promotions
• Build and continuously improve category and brand knowledge.
• Formulating brand strategy and annual budget plan to achieve business and marketing goal
• Developing go to marketing plan for product launches and strengthen brand awareness with both online and offline initiatives

Experienced in Skills: Business Cooperation and Collaboration, Consumer and Market Insight Analysis, Strategic Alignment, Marketing Strategy Development, Product Launch and Promotion Execution, Category and Brand Knowledge Building, Budget Planning and Management, Go-to-Market Strategy Development.

• Developing new product for the market as well as developing new market for current product or new product. 
• Working together with new business development group.
• Building relationship internally to ensure the business process is working accordingly with: trade marketing for trade promo & distributor communication, sales & distribution group for sales & distribution performance, marketing research group for conducting marketing research, regulatory & legal for communication & new product development, new business development for developing new product, production & supply chain to ensure product availability, finance for payments, pricing & profitability.
• Building relationship externally, with Ad agency, PR agency & media in developing communication strategy, plan, implementation & evaluation. 
• Promo agency in developing promo activities, marketing events & sponsorship. 
• Marketing research agency in conducting marketing research activities. 
• Outlets & consumer to get the “market feel on what is going on currently.
• Ensure that all activities are compliance to QEHS policy.

Experienced in Skills: New Product Development, Market Development, Cross-functional Collaboration, Internal Stakeholder Relationship Building, External Stakeholder Relationship Building, Communication Strategy Development, Marketing Research, Compliance Management (QEHS Policy).

• Develop superior omnichannel Brand Plan strategy and action plans though strong alignment with local Medical, Sales, Access and with Global marketing counterparts
• Develop mitigation plans for key market challenges (e.g. competitive launches or significant competitive change)
• Partner with Brand Manager counterpart in the cluster to identify synergies and avoid duplications
• Contribute to Market Access, Pricing and Commercial policy activities
• Evaluate marketing research plans continuously to ensure they are informing strategy and monitoring performance
• Lead cross functional Brand Team to monitor execution excellence and maintain effective level of collaboration
• Execute communication campaigns and programs to deliver brand strategy, sales and expenditure objectives.
• Identify innovative mechanisms to engage and provide value to key customers and differentiate Ipsen based on key company and brand strengths
• Monitor competitive landscape and develop communications and action plans as needed
• Apply creativity, innovation & out-of-box thinking to solve complex business / marketplace issues
• Work closely with vendors to conceptualize, develop, and execute all patient education and promotional materials and programs
• Implement an ROI measurement plan to assess impact of key tactics on marketing and sales growth; make adjustments with a sense of urgency

Experienced in Skills: Omnichannel Brand Planning, Strategic Problem Solving, Synergy Identification and Collaboration, Market Access and Pricing Expertise, Marketing Research Analysis, Cross-functional Team Leadership, Communication Campaign Execution, Competitive Landscape Monitoring and Innovation.

• Brand strategy and brand plan development based on deep understanding and comprehensive analysis of all factors influencing brand equity building and brand financial results delivery.
• Excellent execution of all initiatives within agreed budget not only according to agreed strategy/brand plan but initiated during the year and agreed with functional manager.
• Responsible for executing against the global strategy to deliver applicable end to end marketing initiatives that when executed along the path to purchase drive business financial and share growth
• Post activity analysis of all activities conducted and developing recommendation for the future process improvement.
• Proactive project leadership and project management.
• Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
• Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long-term forecast.
• Drive consumer understanding and insights to strengthen brand(s) communication.
• Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.

Experienced in Skills: Brand Strategy Development, Budget Management, Marketing Initiative Execution, Global Strategy Alignment, Post-Activity Analysis, Project Management, Consumer Insight and Market Research, Forecasting and Performance Monitoring.

• Identify consumer insights and market trends to execute marketing tactics that will grow brands profitably
• Bring innovations to life through the development of marketing campaigns relevant to the eastern europe region
• Collaborate with a multifunctional team (sales, finance, logistics, and others) to deliver p&g business targets
• Managing all ongoing client projects.
• Meeting with clients for weekly updates and brief intakes.
• Management &production of marketing deliverables & sales tools such as: Web pages,digital campaigns, videos, presentations, conference booths etc. in collaboration with all Atreo’s professional departments (Strategy, Creative and Copywriting).
• Quality assurance for brand consistency.
• Working with the Atreo client management methodology (Client Points/ Status charts/Gantt charts,etc.).
• Build and leverage effective relationships with key customers across business segments including : HCPs, Patients advocacy group, nurses, ….
• Create and implement sales collateral and patient education materials

• Generating names and packaging designs for new and existing products
• Developing and implementing marketing strategies to effectively communicate product benefits
• Monitoring product distribution and consumer reactions through focus groups and market research
• Assessing the profitability of product and improving on the current brand presence in the market
• Keeping updated on the latest marketing trends as part of the planning process and execution of campaigns
• Recruiting and managing external vendors
• Closely interacting and supporting the Medical Director in setting up and coordinating advisory panels
• Support the development and execution of highly effective sales training meetings
• Support effective engagement and communication with the Field Sales Force
• Serve as champion for Opinion Leaders including identifying and applying customer insights through market research and KOL engagement as well as leading strategic and tactical development of targeted initiatives and materials.

Skills: Creative Branding and Design, Strategic Marketing, Market Research and Analysis, Financial Acumen, Trend Awareness, Vendor Management, Cross-Functional Collaboration, Customer Insights and KOL Engagement.

• Lead all marketing activity associated with one or more product lines or businesses with the Consumer Services & Products Marketing team.
• Understand trends and market dynamics (health care professional, consumer/patient, managed care organizations, government, CMS, industry, competitive, adjacent categories)
• Lead long (2-3yr) and short (annual) term strategic planning, including analysis, recommendation, and presentation of proposed strategies to senior leadership
• Lead Market Research to generate stakeholder insights and identify desired unmet needs
• Develop and execute marketing campaigns across innovation and base business, including traditional and digital media planning, consumer and healthcare professional advertising materials Partner with the Acelis Connect Health Technology team and IT to deliver best-in-class user experiences across digital ecosystem
• Partner with sales force to develop channel strategies and tactics
• Identify and track key KPIs that measure business performance and goals
• Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, and health care professionals.

Experienced in Skills: Marketing Strategy, Market Research, Strategic Planning, Digital Marketing, Cross-functional Collaboration, KPI Tracking, Channel Strategy, Market Dynamics

• Sharing all the strategic information with reporting line and other stakeholders
• Identifying key stakeholders at each step of the patient flow/product value chain
• Identifying and anticipate key environment trends
• Proposing and implements a successful local marketing strategy for the assigned products consistent with the global brand plan
• Professionally executing the planned activities
• Adhering to internal standardprocesses and comply with regulatory and compliance requirements
• Implementing the customer segmentation process, branding and brand messages, promotional and PR activities - within a pre-defined budget
• “Selling” the strategy and the local brand plan to the Sales force and identify Sales force overall actions required
• Constantly getting feedback from sales force and other key external/internal stakeholders
• Developing timely and accurately the brand plans.
• Be the primary point of contact for the relevant International Product Manager Group.
• Continuously monitoring and collecting feedbacks about proposed marketing plan and projects
• Continuously monitoring and reporting on sales, market and competitor performance for the assigned products and adapts activities accordingly

Experienced in Skills: Strategic Communication, Stakeholder Identification, Trend Analysis, Local Marketing Strategy, Effective Execution, Compliance Adherence, Customer Segmentation, Sales Force Collaboration, Feedback Gathering, Brand Planning, International Coordination, Performance Monitoring.

• Manage external agency on integrated campaign (briefing, providing creative feedback)
  
• Partner with Acquisition team & internal creative team to optimize digital creative across channels
• Work with consumer insights lead to better understand consumer, plan marketing efforts as a result
• Partner with Web Product team to continually optimize the website based on new research and user information
• Meet with external partners to develop plans to market with other brands in new channels
• Meet with cross-functional team to plan new product launch
• Partner with retention marketing lead to extend acquisition campaigns to current riders & ensure holistic messaging plan
• Constantly assessing effectiveness and ROI of tactical initiatives implementation
• Proposing and implementing non-manpowered activities, such as the media and PR plan, mailings, internet, etc
• Responsible for selection of and all product–related congress activities

Experienced in Skills: Project Management, Digital Marketing Optimization, Consumer Insights, Website Optimization, Partnership Development, Cross-Functional Collaboration, Retention Marketing, ROI Assessment and Strategy, Non-Manpowered Activities (e.g., media and PR plans, mailings, etc.), Product-Related Congress Activities.