Job Summary:

• Development/maintenance of brand and creative identity
• Ownership of brand guidelines/templates for business-wide adherence and use
• Development/review/approval of cross-departmental creative work using brand/legal/creative guidelines
• Brand health monitoring and campaign reporting
• Develop and own digital-first marketing plans across all focus routes airlines and markets
• Creative development and delivery of seasonal brand campaigns (2/3 per year) to drive LCY awareness
• Daily activation and management of social media content calendar
• Management of creative briefing process for agencies/suppliers clearly articulating comms objectives and success criteria
• Refresh on-brand digital-first assets and content for use across the team and airport-wide
• Regular and timely reporting of campaign performance
• Support team members to define digital first enhancements across the customer journey including loyalty initiatives
• Use insight, as provided by the Commercial Data & Insights Lead to inform all marketing and media planning
• Identify cost-saving efficiencies where possible

Skills on Resume: 

• Brand Development and Maintenance (Soft Skills)
• Brand Guideline Ownership (Hard Skills)
• Cross-Departmental Collaboration (Soft Skills)
• Brand Health Monitoring (Hard Skills)
• Digital-First Marketing Strategy (Hard Skills)
• Creative Campaign Development (Hard Skills)
• Social Media Management (Soft Skills)
• Creative Briefing and Management (Soft Skills)

Job Summary:

• Crafting consumer insight-driven briefs that result in outstanding creative and media plans
• Partnering with the insights team to deliver brand research needs
• Balancing local nuances whilst leaning into global brand guidelines
• Working closely with the content, social, digital, email, onsite, and PR teams to ensure integrated marketing, creating a connected experience for customers
• Collaborate with agencies to deliver creative concepts and assets with a ‘customer first' mentality
• Align creative & media plans to maximize ROI and innovation
• Report on campaign performance and drive forward takeaways to consistently improve KPIs
• Run client-agency relationships including TV production, ways of working, creative design and media planning. 
• Ensure seamless hand-over to trafficking and implementation partners
• Provide brand guidance, audience insights, and clear direction (written and verbal) to peers, and external and internal partners to help elevate EVPs' marketing and content efforts
• Develop strong relationships with regional clinics to inform and execute on brand marketing needs
• Execute and deliver monthly regional marketing reporting
• Support new clinic integrations and launches

Skills on Resume: 

• Consumer Insight Generation (Hard Skills)
• Brand Research (Hard Skills)
• Global Brand Management (Hard Skills)
• Integrated Marketing (Hard Skills)
• Agency Collaboration (Soft Skills)
• ROI Maximization (Hard Skills)
• Performance Analysis (Hard Skills)
• Client-Agency Relationship Management (Soft Skills)

Job Summary:

• Partner with cross-functional teams to identify and craft compelling brand and product story telling campaigns
• Lead and manage all elements through planning to activation to reporting
• Manage brand sponsorships, ambassadors and pro-team
• Drive the programs to deliver maximum value for all parties
• Delivering compelling content, empowered partners, brand elevation and expanded reach
• Create compelling press and sell-in materials, manage public relations and related agency activity to bullhorn messages and drive maximum earned media
• Manage traditional paid media buys and programs in partnership with Digital Marketing Manager
• Craft compelling brand and product copy that drives intended consumer behavior with a digital first mindset
• Support general content creation, marketing and channel support activities
• Proactively nurture brand sentiment and providers' reputation to facilitate further growth/customers supporting reviews content management and responses, 
• Maintaining provider listings, and implementing programs to help grow patient feedback surveys and reviews

Skills on Resume: 

• Strategic Collaboration (Soft Skills)
• Project Management (Hard Skills)
• Partnership Management (Soft Skills)
• Content Creation (Hard Skills)
• Public Relations (Hard Skills)
• Media Buying (Hard Skills)
• Copywriting (Hard Skills)
• Brand Reputation Management (Soft Skills)

Job Summary:

• Communicate regularly with regional teams VP of Operations, Regional Partnerships Development Manager, Practice Leaders, and PCT Managers
• Supports the develop scalable resources, programs and training tools to effectively support and manage marketing needs across EVP brands
• Provide day-to-day oversite on priority initiatives for the region - developing creative briefs and executing project management of marketing initiatives
• Create multi-channel marketing plans to execute on direct to patient campaigns and referral network education programs and events
• Brief and inform digital marketing campaign priorities, budgets, and needs for the region
• Manages day-to-day regional marketing budget in collaboration with the VP of Marketing
• Manage all regional market marketing relationships (PR, Media, etc….)
• Creates ad and content briefs, executes and prioritizes collateral and sales enablement requests, and collaborates with central marketing teams and tools to manage deadlines
• Supports marketing operation tools training and ongoing execution support in the region
• Supports overall marketing department needs, campaign rollouts, and brand training
• Oversee, manage, and communicate on project timelines, budgets, and assets, providing consistent communication with regional call center and coordinator teams on new campaigns and data tracking processes
• Perform short and mid-term planning and provide strategic insights on KPI and ROI performance of marketing campaigns in the region to inform better marketing decisions

Skills on Resume: 

• Effective Communication (Soft Skills)
• Marketing Strategy Development (Hard Skills)
• Project Management (Hard Skills)
• Multi-channel Marketing (Hard Skills)
• Digital Marketing Expertise (Hard Skills)
• Budget Management (Hard Skills)
• Relationship Management (Soft Skills)
• Content Development (Hard Skills)

Job Summary:

• Support New Product Development process as part of brand innovation plans
• Lead on updating the NPD tracker, applying for listing applications, working through label and other component development to bring products to market
• Establish strong lines of communication and synergy with various internal groups (Sales, Supply Chain, Studio, Agency partners)
• Works collaboratively with consumer insights teams to deep dive into category data, consumer insight studies, and external trend insights to support the development of brand concepts and ideas to deliver against VCP commitments
• Work on cross-functional project teams in the commercialization of various innovation concepts
• Engage closely with R&D partners as well as finance, legal, customer marketing, RGM and sales to plan all aspects of the product development
• Helps to develop and execute brand strategy, including positioning, pricing, and compelling marketing communication strategy for launch and ongoing support of the business
• Partner closely with Sales, Insights, and Customer Marketing to create and deliver a compelling selling story for customers to secure strong distribution
• Monitor and track performance and adjust plans accordingly to ensure delivery of business commitments
• Manages all invoices, PO generation and tracking of payments with the assistance of Finance partners

Skills on Resume: 

• Project Management (Hard Skills)
• Data Analysis and Interpretation (Hard Skills)
• Communication and Collaboration (Soft Skills)
• Cross-functional Collaboration (Soft Skills)
• Strategic Thinking (Soft Skills)
• Market Research and Insights (Hard Skills)
• Financial Management (Hard Skills)
• Adaptability and Performance Monitoring (Soft Skills)

Job Summary:

• Define and roll out an enterprise brand strategy, message architecture, and thought leadership pillars
• Act as a strategic resource to corporate/product/regional marketing leaders to ensure a consistent and compelling brand messaging and creative strategy across priority campaigns and touchpoints
• Identify corporate brand experiences and signature platforms that can be leveraged across the enterprise to further create a consistent total brand experience
• Create an enterprise-wide network of marketing peers steeped in the corporate brand
• Enhance the corporate brand footprint inclusive of external positioning, core creative, and voice implemented across the enterprise
• Drive integrated and relevant brand campaigns for the business that drive awareness, preference, consideration, and demand across segments, from creative content development to distribution
• Lead and execute the corporate thought leadership strategy and oversee alignment between enterprise and product-level thought leadership content
• Lead all corporate brand media planning and advertising across channels, including search, social, sponsored content, media partnerships, and industry influencers
• Manage journey maps that align to key personas and care area
• Build and prime communities of key audiences through media and campaign efforts
• Manage agency/other partners and vendors
• Build a global framework of deep stakeholder insights for utilization across the enterprise
• Build metrics to monitor progress against driving visibility in the marketplace ultimately improving/changing GE Healthcare's brand perception

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Strategic Consultation (Soft Skills)
• Brand Experience Identification (Hard Skills)
• Networking and Collaboration (Soft Skills)
• Brand Footprint Enhancement (Hard Skills)
• Integrated Campaign Management (Hard Skills)
• Thought Leadership Execution (Hard Skills)
• Media Planning and Advertising Leadership (Hard Skills)

Job Summary:

• Leading key brand marketing projects, overseeing campaign execution and reporting back on the results
• Managing owned media channels - website, email, social media, in-app
• Owning the brand and communications calendar, planning new activities in collaboration with other teams
• Utilizing research and internal knowledge to develop concepts and creative strategies for brand campaigns
• Managing the team and hiring new team members in line with the company's growth
• Managing relationships with external vendors (agencies and freelancers)
• Partnering closely with the Content team to bring unique content forward in communications and owned media
• Collaborating with the Product owners to shape features at the early stages of development and create requests for features that optimize marketing communications
• Staying up to date with the latest developments and best practices in brand marketing and measurement.
• Manage the quality & timeline of collateral production
• Conduct photo shooting & editing of listed products, and oversee all photo image quality

Skills on Resume: 

• Project Leadership (Soft Skills)
• Strategic Planning (Hard Skills)
• Creative Development (Hard Skills)
• Team Management (Soft Skills)
• Vendor Management (Hard Skills)
• Content Collaboration (Soft Skills)
• Product Integration (Soft Skills)
• Continuous Learning (Soft Skills)

Job Summary:

• Develop and implement marketing and promotion strategies to create and increase brand awareness
• Work with Senior Management build up brand guidelines and USP
• Regularly update company website & blog with the creation of seasonal promotional banners, advertisements
• work with the Digital Marketing Team to make sure the content is up to the company & SEO standards
• Plan annual & monthly marketing campaigns
• source external partners for ongoing promotion activities
• Organize promotional events and attend traditional campaigns to facilitate success
• Conduct market research and data analysis on competitors’ promotions and activities
• Maintain customers’ databases and define target segmentation
• Allocate the monthly budget to produce and oversee the content of the company’s social media accounts
• Develop promotional campaigns specifically for social media
• Analyst social media impact
• Work out the collateral and POS budget
• Propose ideas for new collateral and POS

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Brand Management (Hard Skills)
• Content Management (Hard Skills)
• Digital Marketing Expertise (Hard Skills)
• Campaign Planning (Hard Skills)
• Partnership Development (Hard Skills)
• Event Management (Hard Skills)
• Market Research and Analysis (Hard Skills)

Job Summary:

• Conceptualize and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
• Ensure the brand message is strong and consistent across all channels and marketing efforts
• Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency
• Establish omnichannel marketing best practices, including content marketing, SEO, SEM, PR, social media
• Remain current on emerging industry trends, conduct research, and analyze trends to recommend innovative experiences
• Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on time and accurately, and follow up with internal and external partners as necessary
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Identify opportunities based on findings from consumer insights, social listening, CRM data, and insights from other industries
• Ensure cultural sensitivity and inclusiveness of brand programs
• Support the Brand Marketing Director in creating and presenting campaign plans, new product toolkits, campaign recaps, competitor analyses, and company presentations
• Work with the Product Marketing, Digital Marketing, E-Commerce, Creative, and Sales teams to drive the brand vision through all channels and retailers, providing comprehensive materials to lead them to success
• Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity with an emphasis on utilizing data to drive action

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Brand Consistency Management (Hard Skills)
• Strategic Planning (Hard Skills)
• Omni-channel Marketing Expertise (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Campaign Management (Hard Skills)
• Interdepartmental Collaboration (Soft Skills)
• Data-driven Decision Making (Hard Skills)

Job Summary:

• Develop and implement a comprehensive and well-aligned marketing plan for each of the assigned products with measurable goals and deliverables
• Act as the guardian of the category brand(s) to ensure compliance with the brand promise and product positioning while achieving overall business goals
• Maintaining compliance with regulatory requirements and sustainability claims, labeling and packaging consistency, trademark management
• Manage the creation of marketing collateral and sales support tools. Work closely with internal and external partners to develop deliverables according to launch timelines
• Coordinate asset management of all marketing and sales tools across platforms (web, print, app, database)
• Performs research on the market, customers and competitors.Support product development and sales managers in identifying trends, new development opportunities and growth strategies
• Works with Retail specialists, channel and sales managers to develop programs to generate incremental sales and/or profitability.Measure and report on campaign results
• Support Product Managers and trainers by maintaining training materials, coordinating training events and communicating with participants
• Identify success stories and case study subjects for internal and external promotion
• Train and work closely with the sales organization as the key knowledge interface between the voice of the customers and the company
• Engage with customers to develop product-related growth strategies and initiatives

Skills on Resume: 

• Marketing Strategy Development (Hard Skills)
• Brand Management (Hard Skills)
• Sustainability (Hard Skills)
• Project and Asset Management (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Sales Support and Training (Hard Skills)
• Program Development (Hard Skills)
• Relationship Building (Soft Skills)

Job Summary:

• Participate in setting customer-centric brand and business unit strategies & plans.
• Stay up to date and identify opportunities by closely monitoring trends on the market
• Identify and propose strategic partnerships with partners sharing values and target groups
• Develop strategic approaches for various kinds of marketing initiatives
• Scoping of marketing projects to ensure alignment on business goals and deliverables
• Manage and optimize project budget with a cost-conscious mindset to maximize business value
• Brief, lead, inform, motivate and align project team (internal and external) to deliver on shared goals
• Empower and inspire the project team to challenge the status quo and create innovative solutions
• Participate in sourcing and negotiations of creative talent and services
• Lead collaborative idea generation with internal and external creative teams
• Ensure all project deliverables (strategies, concepts, content, etc.) deliver on set goals
• Ensure projects are delivered on time, on brief and on budget together with Marketing Project
• Analyze/follow up delivered projects to demonstrate return of investment

Skills on Resume: 

• Strategic Thinking (Hard Skills)
• Market Awareness (Hard Skills)
• Partnership Development (Hard Skills)
• Project Management (Hard Skills)
• Leadership and Team Management (Soft Skills)
• Creative Talent Sourcing (Hard Skills)
• Performance Analysis (Hard Skills)
• Communication Skills (Soft Skills)

Job Summary:

• Collaborate in the definition of the go-to-market strategy of a new brand in the market designing a powerful marketing and comms set of initiatives to support business growth.
• Execute and monitor marketing and comms initiatives and campaigns, with a strong focus on PR and B2B activities.
• Develop and execute content strategy plan to drive best-in-class content marketing to position new brands in the market using different channels for amplification such as social networks, B2B forums, website, branded content strategies
• Develop and collaborate on brand strategy with the different departments and stakeholders in the company leading positioning plan, competition analysis, communication materials, events and marketing actions for each of target clients.
• Collaborate with the Commercial Director and Marketing Director on sales support initiatives
• Preparing sales materials, B2B initiatives, industry and owned events preparation.
• Strong contribution to digital marketing strategy and content contribution to improve SEO predominance in all marketing activities.
• Manage the relationship with external providers and agencies to develop all marketing and comms materials.
• Support and coordinate participation at customer and industry trade shows for assigned categories/segments
• Maintain knowledge of marketing trends, developments, and best practices including search engine marketing, advertising, public relations, tradeshows, lead generation and other campaigns to generate demand & sales leads.

Skills on Resume: 

• Go-to-Market Strategy Development (Hard Skills)
• Communications Management (Hard Skills)
• Content Strategy and Marketing (Hard Skills)
• Brand Strategy Development (Hard Skills)
• Sales Support Initiatives (Hard Skills)
• Digital Marketing Expertise (Hard Skills)
• Vendor and Agency Management (Soft Skills)
• Trade Show Coordination (Soft Skills)