The Brand Designer involves collaborating with various teams, including Product Marketing and Customer Success, to develop engaging creatives that connect with audiences effectively. In this role, innovative approaches are formulated with the Clinical team to reach target audiences while maintaining close cooperation with the Marketing team to design cutting-edge methods for customer engagement. This position requires a deep understanding of brand principles, and the ability to execute ideas across multiple channels including print, digital, and video to ensure brand consistency throughout the customer journey.
Tips for Brand Designer Skills and Responsibilities on a Resume
1. Brand Designer, Square, Inc., San Francisco, CA
Job Summary:
- Lead brand marketing content and initiatives from a visual perspective, collaborating across the organization.
- Create brand experiences across various touchpoints and channels, including digital, print, video, and merch.
- Understand the role of different channels and how our audience interacts with them.
- Enhance and advance our brand identity to connect with our community members effectively.
- Maintain and evolve visual, tone, and interaction patterns for the brand.
- Translate creative briefs into visually compelling concepts aligned with brand guidelines.
- Work independently, multitask, and prioritize tasks in a dynamic, fast-paced environment.
- Reinforce our mission to humanize the stock market through design and creativity.
- Prioritize multiple projects at any given time and efficiently deliver on time
- Work closely with internal stakeholders to achieve results and aligned creative executions
- Maintain ownership of work from concept through final delivery while appropriately communicating with supervisor to ensure alignment
- Collaborate and partner with a team of copywriters, producers, marketing partners, and fellow designers in a positive and productive manner
- Meet scheduled deadlines with a fluctuating workload
- Manage individual time and projects, while maintaining high-quality standards established by the organization.
Skills on Resume:
- Strategic Brand Visualization (Hard Skills)
- Audience Understanding (Hard Skills)
- Brand Identity Development (Hard Skills)
- Design Leadership (Hard Skills)
- Dynamic Project Management (Soft Skills)
- Mission-Driven Design (Soft Skills)
- Collaborative Creativity (Soft Skills)
- Adaptive Design Management (Soft Skills)
2. Brand Designer, Patagonia, Inc., Ventura, CA
Job Summary:
- Design and manage new brand experiences and brand assets for all of Spaceship products and channels.
- Manage brand design projects from brief to delivery.
- Ensure voice and identity is successfully implemented across all work streams, helping to maintain consistency across all channels.
- Work closely with other designers, member
- Help to create engaging digital and print assets that reflect Spaceship’s brand guidelines.
- Assist in the creation and design of future brand identities.
- Think strategically about brands and have a good awareness of trends inside and outside of fintech, personal finance, investing and superannuation.
- Utilise data to influence design decisions, eg. A/B testing.
- Work both autonomously and collaboratively to create original work.
- Own and maintain visual brand guidelines and work closely with product designers to evolve Spaceship’s design systems.
- Boost the design delivery through collaboration with an array of external creative partners that help us visualize, conceptualize, and innovate future design communication.
Skills on Resume:
- Brand Experience Management (Soft Skills)
- Project Management (Hard Skills)
- Brand Consistency (Soft Skills)
- Collaborative Design (Soft Skills)
- Innovative Thinking (Soft Skills)
- Data-Driven Design (Hard Skills)
- Autonomy and Collaboration (Soft Skills)
- Brand Guidelines Management (Hard Skills)
3. Brand Designer, The North Face, Alameda, CA
- Work with the Product Marketing and Customer Success teams to develop key creative that connects people
- Partner with our Clinical team to formulate new approaches to reach these in-need audiences
- Work with the Marketing team to design industry-leading ways of reaching and engaging new customers
- Work with the wider Big Health teams to design an array of internal designs from presentations to pins to pajamas (yes - referring to actual pajamas, once designed for our holiday party with more opportunities to come!)
- Collaborate with copywriters, animators, printers, developers and the Big Health team to take key company initiatives from idea to reality
- Use expertise to bring new ideas and approaches and processes to the Design team
- Produce ideas that work across print, digital and video channels
- Deeply understand the principles behind our brand
- Develop new mini-brand campaigns to work within the confines of the brand style across all touchpoints of the company
- Use human-centered design methods to help people sign up for Shortcut
- Design for creative cross-channel campaigns and brand content, including but not limited to display ads, drip campaigns, and social media
- Work closely with the Creative Director and Sr Brand Designer to maintain brand guidelines and systems to support consistency across the entire customer journey
- Interdisciplinary Collaboration (Soft Skills)
- Creative Development and Execution (Hard Skills)
- Multichannel Design Proficiency (Hard Skills)
- Brand Management (Hard Skills)
- Innovative Thinking (Soft Skills)
- Human-Centered Design (Hard Skills)
- Campaign and Content Creation (Hard Skills)
- Collaborative Leadership (Soft Skills)
4. Brand Designer, MERIT
Job Summary:
- Support the Creative Director in concepting campaigns and brand moments
- Developing the visual look and feel for every brand execution
- Help art direct photoshoots, guide in content creation, and brief talent and vendors creating visual work
- Keep a roster of on-brand talent for MERIT, including photographers, stylists, models, and content creators
- Work closely with the rest of the creative team to guide in all brand executions
- Create new and innovative design concepts for all brand marketing channels, including print, dot com, and social
- Help concept new packaging ideas for product initiatives
- Develop strong and engaging visuals for brand channels, including digital experiences, social posts, OOH, and other marketing extensions
- Maintain and expand brand guidelines
- Maintain consistency across creative executions
- Stay abreast of competitor creatives, industry trends, user experience, new platforms' best practices, and other information beneficial to design and user interface
- Present well-developed and strategic creative solutions to meet brand objectives, that are competitive in the beauty industry and help differentiate the brand
Skills on Resume:
- Conceptualization (Hard Skills)
- Art Direction (Hard Skills)
- Talent Management (Soft Skills)
- Collaboration (Soft Skills)
- Design Innovation (Hard Skills)
- Packaging Design (Hard Skills)
- Visual Communication (Hard Skills)
- Brand Guidelines Management (Hard Skills)
5. Brand Designer, The Hershey Company, Hershey, PA
Job Summary:
- Develop creative concepts with marketing managers to meet key business objectives.
- Manage multiple projects from concept through to completion.
- Produce digital assets for email campaigns (CRM), social media, app store optimization (ASO) & corporate presentations.
- Work in an analytical and creative way in order to develop and rapidly iterate on design solutions for paid and organic marketing channels.
- Take care of print design, including print ads and sales collateral (brochures, one-pagers, white papers), plus event design, including signage, pull-up banners and exhibition stands.
- Take part in brainstorming sessions, and proactively suggest improvements.
- Help evolve and refine our visual brand, alongside with our Brand team, to strengthen the brand.
- Act as a brand guardian to ensure all collateral and graphics are consistent and on-brand.
- Mentor and educate Design team on brand experience, design thinking and design driven storytelling
- Establish a clear and concise brand voice, tone, and personality.
- Collaborate with the Product team to create and maintain a united and consistent brand experience
Skills on Resume:
- Creative Concept Development (Soft Skills)
- Project Management (Hard Skills)
- Digital Asset Production (Hard Skills)
- Analytical and Creative Thinking (Soft Skills)
- Print and Event Design (Hard Skills)
- Brainstorming and Innovation (Soft Skills)
- Brand Development and Management (Soft Skills)
- Mentoring and Education (Soft Skills)
6. Brand Designer, Lululemon Athletica, Inc., Vancouver, BC
Job Summary:
- Own and develop the visual identity of the brand website, collaborating with colleagues in Product, UX and Communications.
- Design, produce and update printed and digital marketing collateral such as social media assets, banners, web graphics, presentations, web mockups, display ads and landing pages.
- Create still and motion graphics for products and news announcements on a wide range of channels (Facebook, LinkedIn, YouTube etc).
- Create visual content that delivers meaningful increases in sales, traffic/views, and brand awareness.
- Design/illustrate assets for the website ensuring quality across browsers and devices.
- Work closely with the marketing team to develop strategy and tactics to create interest, demand and recognition of the brand through the use of performance-driven design; including: strategy, implementation, execution and interpretation of data collected.
- Understand and translate business goals and promotions into visually compelling layouts and online user experiences.
- Assist in ensuring all marketing communications across all channels and departments remain consistent and align with strategic marketing goals and brand guidelines.
- Develop and enrich the current visual asset library.
- Brainstorm initiatives to support the team’s creative delivery.
Skills on Resume:
- Visual Identity Development (Hard Skills)
- Graphic Design (Hard Skills)
- Motion Graphics (Hard Skills)
- Performance-Driven Design (Hard Skills)
- Web Design and Development (Hard Skills)
- Marketing Strategy Alignment (Hard Skills)
- Business Goal Translation (Hard Skills)
- Creative Support (Hard Skills)
7. Brand Designer, Urban Outfitters Inc., Philadelphia, PA
Job Summary:
- Translate brand strategy into brand plan and go-to-market strategy
- Oversee design projects, from conception to delivery, with excellent time management and ability to meet deadlines.
- Ensure consistent delivery across all channels, including packaging, in-store, campaigns, and all digital applications
- Conduct detailed research and understanding of national and international competitor sets to best position brands and arrive at insightful and strategic concepts.
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as long term
- Design and development of impactful and engaging Visual Merchandising for all creative avenues in-store
- Manage all campaigns roll out across all deliverables (online and offline), tailored to specific channels, to optimize consumer experience.
- Design the visual merchandising layout for display in stores
- Manage the campaign rollouts across both online and in-store
- Understand and translate the business goals and promotions into visually compelling layouts and online user experiences
- Contribute to and help maintain our brand guidelines
Skills on Resume:
- Brand Strategy Development (Hard Skills)
- Project Management (Hard Skills)
- Consistent Delivery Across Channels (Hard Skills)
- Competitor Analysis (Hard Skills)
- Brand Ownership (Hard Skills)
- Visual Merchandising (Hard Skills)
- Campaign Management (Hard Skills)
- Understanding Business Goals (Hard Skills)
8. Brand Designer, Monster Beverage Corporation, Corona, CA
Job Summary:
- Create compelling, visually exciting designs (static & video) and brand experiences for multi-platform, multi-channel digital campaigns that meet business objectives and support brand marketing strategy.
- Design a wide range of brand touchpoints such as website, landing pages, digital advertising, video, events, photography, motion, illustration, editorial graphics, swag, and much more
- Define and evolve our brand strategies including brand guidelines, brand vision and our brand system, including leading periodic refreshes
- Bring a systems-thinking mindset to work.
- Develop systems and templates to enable non-designer teams to deliver the work beautifully while ensuring brand consistency
- Run own customer, competitive and market landscape research.
- Work with leadership to evolve our process, tools and systems to ensure we’re creating great, consistent work.
- Set up asset management system
- Manage ambiguity effectively, and influence the direction of your projects by identifying and defining new opportunities
- Support Marketing leadership in the nurturing, hiring, and training of creative staff
- Develop brand design books, visual identities and guidelines with our strong Brand and Design Innovation teams
- Consult and provide design direction on how to use the brand identity across diverse experiences including products and packaging, ad campaigns, theme parks, retail experiences, entertainment channels and much more.
- Design unique identity solutions from research, findings and audience needs that deliver on our master brand strategy
Skills on Resume:
- Graphic Design Expertise (Hard Skills)
- Brand Strategy Development (Hard Skills)
- Systems Thinking (Hard Skills)
- Research Skills (Hard Skills)
- Process Improvement (Hard Skills)
- Asset Management (Hard Skills)
- Ambiguity Management (Soft Skills)
- Leadership and Team Development (Soft Skills)
9. Brand Designer, Ralph Lauren Corporation, New York, NY
Job Summary:
- Creating, maintaining, and executing on a variety of communication and brand design pieces including digital brochures, advertisements, banners, offer assets, email marketing templates, site design, and digital landing pages based on provided creative briefs
- Supporting social media, digital marketing, and product needs as we expand, collaborating to create designs for Instagram, Facebook, YouTube, and beyond.
- Concepting, designing, and executing initiatives and campaign work that will appeal to our consumers.
- Executing designs according to technical specifications based on brand guidelines.
- Updating existing design templates.
- Preparing designs for review and approval.
- Editing and updating designs after receiving feedback.
- Collaborating and communicating frequently with the visuals team, reporting to the Creative Lead
- Work with designers, copywriters, engineers, marketers, and others at Wish to execute outstanding work
- Develop creative visual solutions following the process from concept through to production
- Manage ambiguity effectively, and influence the direction of projects by identifying and defining new opportunities
Skills on Resume:
- Graphic Design (Hard Skills)
- Digital Marketing Design (Hard Skills)
- Campaign Conceptualization (Hard Skills)
- Technical Design Proficiency (Hard Skills)
- Template Management (Hard Skills)
- Feedback Incorporation (Soft Skills)
- Collaboration and Communication (Soft Skills)
- Creative Problem-Solving (Soft Skills)
10. Brand Designer, Johnson & Johnson, New Brunswick, NJ
Job Summary:
- Work with the Product Marketing and Customer Success teams
- Partner with the Clinical team to formulate new approaches to reach these in-need audiences.
- Design industry-leading ways of reaching and engaging new customers.
- Work with Big Health teams to design an array of internal designs from presentations to pins to pajamas.
- Coordinate copywriters, animators, printers, developers and the Big Health team
- Take key company initiatives from idea to reality.
- Bring new ideas and approaches and processes to the Design team.
- Produce ideas that work across print, digital and video channels.
- Collaborate on a wide range of projects, including illustration, photography, video, and design for print and interactive.
- Craft the visual identity of our brand for store owners and sellers
- Manage medium to large-scale projects independently
Skills on Resume:
- Collaboration (Soft Skills)
- Innovative Thinking (Soft Skills)
- Project Management (Hard Skills)
- Strategic Planning (Soft Skills)
- Design Proficiency (Hard Skills)
- Communication Skills (Soft Skills)
- Adaptability (Soft Skills)
- Creativity (Soft Skills)
11. Brand Designer, Converse Inc., Boston, MA
Job Summary:
- Design everything digital and physical that the brand touches, from assets and experiences
- Brand manifests itself in audio, video, and copy
- Elevate the people and the stories
- Refine and foster the brand identity and system
- Ensure consistent application of those elements by team members across the company.
- Collaborate with the product, marketing, and sales teams
- Ensure the brand is consistently portrayed across all channels.
- Partner closely with other teams to help shape and launch brand initiatives, sub-brands, and partnerships.
- Develop creative concepts for campaigns and find engaging ways to visualize the brand story.
- Work collaboratively with Regional Managers and other teams to ensure the brand vision reaches all touch-points both external and internal
- Ensure all of the assets remain consistent and align with strategic marketing goals and brand guidelines.
- Analyze the market trends and formulate strategies to reach relevant consumers
Skills on Resume:
- Design Proficiency (Hard Skills)
- Multimedia Content Creation (Hard Skills)
- Storytelling (Soft Skills)
- Brand Identity Management (Hard Skills)
- Team Leadership and Training (Soft Skills)
- Interdepartmental Collaboration (Soft Skills)
- Strategic Thinking (Soft Skills)
- Creative Concept Development (Hard Skills)