Job Summary:

• Contribute to the development of creative, proactive strategies to communicate SHRM’s role as the expert on all things work.
• Understand content marketing and ensure that all branded campaign materials are repackaged for each key audience of SHRM to drive value to that audience.
• Work collaboratively on tactical implementation that supports the larger brand strategy.
• Create a wide variety of communications and execute deliverables including logos, branded assets, branded event support, digital project support, and integrated marketing campaigns.
• Establish and maintain ongoing productive relationships with members of the events team to lead the execution of tradeshow booths and other SHRM representation at third-party events.
• Contribute to the development of messaging and talking points and assist in the preparation of SHRM staff and executives.
• Analyze brand trends and analytics and make recommendations to stakeholders.
• Monitor partner with teams to monitor campaign performance through digital insights.
• Anticipate the need for multimedia communications.
• Edit and distribute twice-weekly news summaries for staff.
• Work closely with the SHRM membership team to ensure all brand assets and campaigns are communicated to members.
• Promote SHRM’s conferences and specialty events.
• Lead in planning, design and asset creation of the SHRM both at SHRM-owned events.

Skills on Resume: 

• Creative Strategy Development (Hard Skills)
• Content Marketing (Hard Skills)
• Collaborative Work Ethic (Soft Skills)
• Communication Skills (Hard Skills)
• Relationship Management (Soft Skills)
• Message Development (Hard Skills)
• Analytical Abilities (Hard Skills)
• Digital Insight Monitoring (Hard Skills)

Job Summary:

• Collaborate with and support creative design teams as we audit, explore, and redefine Neo's visual look and feel to make it authentic and distinctive
• Help external audiences understand Neo's offering better by defining visual and verbal relationships between products, services, and marketing
• Co-create guidelines and other self-serve tools that explain the brand’s “why” (rationale behind brand decisions) and “how” (what colleagues and partners need to know to use it)
• Develop and apply messaging frameworks so we tell a consistent story
• Collaborate with copywriters, content creators, and marketers to define and infuse brand voice in all of writing
• Monitor brand health metrics and collaborate with other teams to build a plan to improve them
• Communicate brand strategy through inspiring and actionable briefs to bring the brand to life externally (e.g., the website, marketing campaigns, events)
• Help colleagues with hands-on problem-solving to understand and use brand strategy tools
• Identify creative, on-brand solutions that accomplish objectives
• Create compelling content and materials that drive preference for products and services across all target audiences
• Build and maintain a clear and distinctive brand personality and visual identity system
• Work with internal and external stakeholders to uncover customer and product insights and leverage information to drive inbound customer interest.

Skills on Resume: 

• Brand Strategy Development (Hard Skills)
• Visual Design Proficiency (Hard Skills)
• Messaging Framework Development (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Analytical Thinking (Hard Skills)
• Strategic Communication (Soft Skills)
• Problem-solving Skills (Soft Skills)
• Customer Insights Utilization (Hard Skills)

Job Summary:

• Identify key client business challenges, needs, and pitch solutions.
• Gain insight into target audiences and leverage those learnings in various phases of campaign development (i.e., strategy, testing, real-time, and learnings).
• Development of campaign and creative briefs, guiding strategic development and presentation of the work.
• Development of brand and campaign-level plans, communications, and content strategies based on business objectives, consumer behaviors, trends, and channel best practices.
• Conduct research (consumer, cultural, competitive, channel, etc…) to glean relevant information/insights to drive client strategies and objectives forward.
• Comfortable leading discussions and presentations to internal team members, stakeholders, and clients.
• Ability to turn research into insights and insights into briefings.
• Ability to identify strong and interesting strategic directions/ideas and successfully craft frameworks around them.
• Help develop strategic deliverables/outputs, including brand positioning, consumer insights, and journeys, strategic POVs, audience insights, messaging, channel roles, etc.
• Ability to solve problems through research, insights, and analytics.
• Identify new and emerging brands, trends, and best practices relevant to existing and potential clients.
• Ability to understand and interpret business and marketing data to support proposed recommendations.
• Take ownership of projects, and lead/guide them from strategy development to briefing to execution.

Skills on Resume: 

• Audience Insight Utilization (Hard Skills)
• Creative Brief Development (Hard Skills)
• Brand and Campaign Planning (Hard Skills)
• Research and Insight Generation (Hard Skills)
• Effective Communication (Soft Skills)
• Insightful Problem Solving (Soft Skills)
• Strategic Deliverable Development (Hard Skills)
• Analytical Skills (Hard Skills)

Job Summary:

• Work with cross-functional teams to ensure all project and campaign requirements are understood from initial scope, deliverables, deadlines, etc.
• Serve as the main point of contact between all internal teams and vendors.
• Support the marketing department with annual plans and communicate with all parties involved from internal teams, vendors, external agencies, etc,... to ensure a clear and concise understanding of goals, purpose, expectations, timelines, etc.
• Develop insights and research competitors and understand trends in the market and how to position the brand, etc.
• Collaborate with the product development team on the branding of new products, as well as with the sales team on metrics and tools needed to support a successful product launch.
• Proofread and edit to ensure quality content is being used across all mediums, as well as ensuring brand consistency and standards.
• Supporting senior brand manager in projects and liaison work (with both internal and external stakeholders).
• Supporting senior brand manager in updating and creating brand guidelines.
• Supporting marketing and communicators with brand-related tasks.
• Supporting in brand-related communications.
• Manage some own brand-related projects.
• Updating and maintaining Brand Hub (Brand Guidelines and files).

Skills on Resume: 

• Effective Communication (Soft Skills)
• Project Management (Hard Skills)
• Strategic Thinking (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Management (Hard Skills)
• Vendor Management (Hard Skills)
• Supporting Senior Management (Soft Skills)
• Documentation and Organization (Hard Skills)

Job Summary:

• Analyze internal data to assess program and marketing effectiveness, providing feedback and proposals for improvement.
• Collect and analyze market data to understand competitors and gain insights into target customers and brand positioning.
• Conduct surveys and market research to comprehend consumer behavior and buying journeys.
• Develop and update consumer profiles, contribute to category strategy, recommend pricing and promotional strategies, and propose SKUs for key channels and customers.
• Support the sales team with promotional materials and product training.
• Create promotional and communication materials in compliance with regulatory guidelines and register promotions with the Department of Industry and Trade.
• Conduct regular field visits to gather insights and inform strategic decisions.
• Collaborate with internal teams to plan, execute, and evaluate events, promotions, surveys, and marketing campaigns.
• Work with the Media Team to create and review promotional materials, including press releases, brochures, print ads, and event videos.
• Monitor social media with the Digital department and assist with other tasks
• Ensure the effectiveness of marketing activities and provide ongoing support to various teams

Skills on Resume: 

• Data Analysis (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Consumer Behavior Analysis (Hard Skills)
• Strategic Planning (Hard Skills)
• Sales Support (Hard Skills)
• Compliance and Regulatory Knowledge (Hard Skills)
• Field Research and Insights Gathering (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary:

• Provide brand concept design and development for a variety of projects including brand creative, market research, brand purpose, strategy & voice, naming & name refinement, visual identity (logo, icons, patterns, and fonts), and mood boards.
• Develop concepts for integrating brand into built environments, 
• Manage, source and implement custom requests and special project requests.
• Prepare design mock-ups, digital presentations and participate in presenting design solutions to clients.
• Provide graphic design support to all design studios such as creating original wall graphics, wallpaper, digital artwork, etc.
• Conduct research to include area demographics and psychographics.
• Utilize various software applications in developing and refining concept designs to include Photoshop and Illustrator.
• Maintain the highest design quality by proofing all materials prior to submittal.
• Participate in design and project review meetings.
• Manage the creation of all Blueprint title content and collateral, both written and digital (to include website, social channels, etc.)
• Establish best practices and procedures for maintaining consistent branding across the entire company
• Manage and execute PR initiatives in collaboration with the executive leadership team

Skills on Resume: 

• Brand Concept Design (Hard Skills)
• Project Management (Hard Skills)
• Design Mock-up and Presentation (Hard Skills)
• Graphic Design Support (Hard Skills)
• Research Skills (Hard Skills)
• Software Proficiency (Hard Skills)
• Brand Consistency (Hard Skills)

Job Summary:

• Project manage relevant requests for the Marketing team, from effectively communicating with stakeholders to completing tasks in a timely manner
• Manage the company’s merchandise, printing, and business card ordering process
• Identifying and building relationships with vendors to produce high-quality, unique items
• Provide logistical support for global events, conferences, and sponsored initiatives
• Explore creative new ways to showcase brand and its products
• Support video team by contributing ideas and coordinating video shoot budgets and schedules
• Contribute to digital optimization, including SEO / SEM, website localization, and keyword tagging
• Apply for company awards and track application status across the team
• Track team spending and manage budget
• Research trends in the industry and those we serve to inspire future content
• Work closely with content marketing team members 
• Liaise with others to ensure project deadlines are always met

Skills on Resume: 

• Project Management (Hard Skills)
• Vendor Management (Hard Skills)
• Logistics Coordination (Hard Skills)
• Creativity (Soft Skills)
• Budget Management (Hard Skills)
• Digital Marketing Knowledge (Hard Skills)
• Content Strategy (Hard Skills)
• Deadline Management (Hard Skills)

Job Summary:

• Regular deep dive of the Trading lineup and careful approach to all global campaign presentations matching those with local analytical insights, to identify gaps and opportunities for the local one.
• Managing the media, PR & social agencies for defining the investment plan per campaign.
• Support in defining media plans with a special focus on social & digital plans per campaign.
• Managing the local campaign implementation calendar
• Support the Marketing Manager in leading Product activation campaigns and brand activation projects.
• Build knowledge of the retail jewelry market, consumer behavior and competitor landscape from a communication standpoint.
• Work closely with Legal and Compliance to ensure that all brand materials are in line with regulatory guidelines
• Collaborate with the technology team to design website content, and measure user engagement
• Work in collaboration with sales, legal, and technology teams to effectively market and communicate all new product and market launches 
• Stay current on the latest trends in customer experience, digital platforms, and social media to help determine how to keep clients on the cutting edge.
• Collect and summarize relevant platform updates, channel and behavior insights, groundbreaking work, and other inspiration for both internal and client-facing deliverables.

Skills on Resume: 

• Analytical Skills (Hard Skills)
• Media Management (Hard Skills)
• Digital Marketing Expertise (Hard Skills)
• Project Management (Hard Skills)
• Brand Activation (Hard Skills)
• Market Knowledge (Hard Skills)
• Regulatory Compliance (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Devise an overarching Go-to-Market (GTM) plan for the CienaLife platform to connect internal initiatives across the company in a meaningful way while reinforcing brand strategy
• Create a cohesive program framework and narrative with a supporting publication strategy leveraging channels such as the employee intranet, Ciena.com, and social platforms
• Work alongside functional owners including internal communications, social media, and digital to project manage CienaLife initiatives and external marketing requests for increased efficiency and effectiveness
• Build original content and curate employee content
• Partner with internal communications to educate, inspire, and reward employees for playing a role in the brand story and provide simple tools that empower others to create quality material for publication
• Advocate internally for a shared understanding of brand purpose, promise and values
• Grow brand awareness, affinity and engagement through cross-functional partnerships and mentoring
• Implement brand guardrails to filter and assess content for reputation management, including IP infringement, political sensitivities, and general misalignment with corporate positioning
• Assist in creating and executing tactical and long-term strategies that are aligned with the company’s targets and objectives
• Assist in the implementation of marketing programs and campaigns to meet set subscriber count and revenue targets
• Assist in ensuring growth in subscriber count, usage, and adoption of various services, drive the penetration of products to the segment and oversee the product lifecycle of all products in the segment
• Collaborate with key stakeholders in Product Marketing, Sales, Customer Experience, Finance, IT, and other cross-functional teams from product ideation to execution of go-to-market plans and initiatives
• Act as the go-to-market arm of the Product Team in terms of developing industry-specific strategies and programs to support the growth of the overall business performance

Skills on Resume: 

• Strategic Planning (Hard Skills)
• Program Development (Hard Skills)
• Project Management (Hard Skills)
• Content Creation (Hard Skills)
• Internal Brand Advocacy (Soft Skills)
• Partnership Building (Soft Skills)
• Reputation Management (Hard Skills)
• Go-to-Market Strategy (Hard Skills)