Job Summary:

• Compile, verify, and analyze data on market trends, consumer behavior, and customer and competitor activity to identify market opportunities for the brand.
• Create reports on marketing performance.
• Assist in developing Go-To-Marketing plans for TENA consumers in line with global requirements and other relevant marketing strategies and plans.
• Activate ATL communication activities aligned with Global Brand guidelines and Global Brand Communication assets.
• Participate in global and local product launches
• Assist in developing and coordinating BTL and other marketing activities with other communication activities.
• Contributes to the Global Brand Development work related to the TENA brand
• Work with the marketing team to manage brand and marketing initiatives.
• Help develop and execute marketing campaigns.
• Assist with social media and website content.

Skills on Resume: 

• Market Research (Hard Skills)
• Reporting (Hard Skills)
• Strategic Marketing Planning (Hard Skills)
• Communication and Promotion (Soft Skills)
• Campaign Management (Soft Skills)
• Integration of Marketing Activities (Soft Skills)
• Brand Development (Soft Skills)
• Digital Content Creation (Hard Skills)

Job Summary:

• Support the brand plan to drive sustainable long-term brand health, including equity, awareness, and engagement
• Identify and address knowledge gaps in consumer, brand, product, and business, and to aid Sr. Brand manager in building marketing plans
• Oversee communications, schedules, and deadlines for brand projects simultaneously to ensure each is kept within timelines and budget regarding production, distribution, and promotion.
• Support Sr. Brand Manager in the commercialization process
• Build trade-marketing initiatives together with sales and marketing
• Manage brand sampling process and tracking
• Monitor and track brand logistics to ensure sales orders are fulfilled accurately and on time
• Manage brand purchasing activities ensuring materials on-site at the co-mans are sufficient to support the demand plan
• Assist Sr. Brand Manager with demand planning
• Compile and track promotional programs for retailers, distributors, and DTCs.

Skills on Resume: 

• Strategic Brand Management (Hard Skills)
• Market Research and Analysis (Hard Skills)
• Project Management (Soft Skills)
• Commercialization Process Support (Hard Skills)
• Trade Marketing Development (Hard Skills)
• Logistics Management (Hard Skills)
• Supply Chain and Inventory Management (Hard Skills)
• Promotional Program Compilation (Hard Skills)

Job Summary:

• Attend events in designated promotional areas outside big-box retailers to provide excellent face-to-face customer service
• Educate customers on the benefits of clients' products and services.
• Create a unique customer service experience at in-field marketing campaigns to increase brand awareness and build customer loyalty.
• Educate consumers on the benefits of client services, overcome objections, and close sales of client services.
• Coordinate and execute strategic in-field marketing campaigns relevant to the region to increase client revenue.
• Create, build, and maintain relationships with clientele and sales team to facilitate brand growth.
• Support management to ensure campaigns are consistent with marketing plans on time, budget, and scope.
• Manage advertising & promotions budget
• Develop & execute brand communications strategy
• Work with cross-functional teams to identify business opportunities
• Insights, brand/ product positioning, innovation, advertising & promotions

Skills on Resume: 

• Customer Engagement (Soft Skills)
• Educational and Sales Skills (Soft Skills)
• Campaign Coordination (Hard Skills)
• Relationship Management (Soft Skills)
• Management Support (Hard Skills)
• Budget Management (Hard Skills)
• Brand Communication Strategy (Hard Skills)
• Cross-functional Team Collaboration (Soft Skills)

Job Summary:

• Accountable for the execution of consumer marketing promotion activities at key retailers that are in line with brand campaign ideas.
• Expense Management manages monthly marketing expenses and recommends any refinements to remain tracking within the plan.
• Work closely with accounts payable to ensure all marketing expenses are paid for and submitted in a timely manner
• Support Head of Digital Marketing & E-commerce to plan national digital programs including Instacart, Ibotta, and Inmar
• Point person for digital coupons including national programs and retailer-specific programs.
• Executing enforcement tasks for each assigned brand on e-commerce platforms ( Amazon, Walmart, eBay) while auditing and maintaining accurate records of all enforcement activity
• Taking the lead in coordinating and executing seller outreach via email, snail mail, and website communication.
• Investigate sellers on e-commerce platforms
• Analyze brand positioning and consumer insights
• Oversee consumer understanding, brand equity management, brand innovation and consumer communication
• Help shape and communicate vision and mission

Skills on Resume: 

• Budget and Expense Management (Hard Skills)
• Accounts Payable Coordination (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Promotion Management (Hard Skills)
• E-commerce Enforcement (Hard Skills)
• Seller Outreach and Coordination (Soft Skills)
• Market Research  (Hard Skills)
• Innovation Management (Soft Skills)