• Planning and implementing marketing activities that strengthen Siemens HA brand image and protect brand equity and reputation.
• Develop marketing communication plans based on overall brand communication strategy, new product launch roadmap and sales seasonal focus.
• Lead and monitor the execution of the new product launch, exhibition and campaign events through regional offices, sales force and media.
• Provide effective line management of the communication team, providing clear leadership, direction and development, and driving forward the delivery of quality work against agreed objectives.
• Manage marketing budget, demonstrating value for money and return on investment.
• Manage agencies and other 3rd parties in an efficient way.
• Develop and align team on the near and long-term marketing and growth strategies for direct-to-customer channels (retail stores, e-commerce)
• Develop & execute digital advertising strategy and oversee creative production
• Manage company communications and pursue PR opportunities
• Lead the execution of the marketing calendar, including social media, in-real-life promotions/media, and marketing and PR campaigns

Skills: Marketing Strategy Development, Brand Management, Team Leadership and Management, Budget Management, Agency Management, Digital Marketing Expertise, Direct-to-Customer Channel Strategies, Public Relations and Communications

• Building a consistent brand and brand message across all channels and Communication
• Work with the new product development team to manage new product launches
• Research and evaluate new product opportunities, demand for potential products, and customer needs and insights
• Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product
• Create a robust marketing plan that delivers the growth goals for Australia and other markets
• Execute marketing strategy, execution of plans for existing products and support for channels (grocery & pharmacy & specialty retail)
• Accountable to and allocate marketing expenses aligned to the marketing plan and to achieve the best return on investment (online and offline)
• Brand guidelines build and rollout to ensure consistency
• National above-the-line marketing campaign to grow brand awareness
• Ensure effective, branded marketing communications, including the company website, print communication, and advertising
• Manage media and marketing staff and external PR agencies
• Drive sales through the point-of-sale retailers & replicate messages offshore
• Manage Retail and Distribution partners and activation

Skills: Brand Management, Product Management, Market Analysis, Marketing Strategy, Marketing Execution, Budget Management, Brand Guidelines Adherence, Leadership and Team Management

• Oversee activities with public relations agency, including media relations materials, press relationships across trade, business and consumer-facing media, special marketing programs, and creative brand partnerships and campaigns.
• Consult on social marketing opportunities, including influencer relationships.
• Measurably and substantially grow brand awareness, favorability and business
• Ensure brand story is authentically told to a broad audience through compelling content, brand partnerships and press relationships
• Deliver regular reporting to highlight PR KPIs to strategic stakeholders
• Evaluate earned media opportunities, partnerships and other sponsorships
• Utilize knowledge of current industry trends to make relevant communication recommendations
• Serve as main point of contact with compliance partners to ensure approvals of consumer-facing materials
• Deliver programs on time and on budget
• Identify and execute brand, vendor and influencer partnerships
• Maintain the company’s marketing dashboard, including social media engagement, channel sales performance, media & influencer coverage, KPI’s and ROI’s
• Leads the launch and execution of key projects that deliver brand strategies

Skills: Public Relations Management, Social Marketing Consultation, Brand Growth Strategy, Authentic Brand Storytelling, Performance Reporting, Evaluation and Partnership, Industry Insight, Compliance Management, Project Management, Dashboard Management

• Identifying thought leadership and content to publish on the website
• Writing and editing newsletter
• Overseeing social media strategy and content
• Leading the development and implementation of an owned event strategy with support from live events group
• Identify moments to grow recognition of Atlantic Brand Partners through PR, awards, speaking opportunities, events, etc.
• Manage partnerships with outside organizations (i.e. the AdCouncil or The Female Quotient) and identify new strategic partnerships
• Own the development of external-facing brand marketing materials, copy, and collateral (i.e. presentations, sell-sheets, client outreach, external-facing sites, etc.)
• Collaborate closely with sales to understand client/ industry needs in order to develop projects and initiatives that respond and add value to the client experience
• Continuously ideate and experiment with new ways to express brand, reach new audiences, and shift perception in the industry
• Multi-task across simultaneous projects, collaborating with appropriate team members along the way
• Work cross-functionally with sales, strategy, design, and insights to develop best-in-class marketing materials and experiences

Skills: Content Strategy, Newsletter Writing and Editing, Social Media Strategy, Event Strategy Development, PR and Partnership Management, Brand Marketing Material Development, Client Collaboration for Value-Added Projects, Innovative Thinking and Experimentation, Multitasking and Cross-Functional Collaboration.

• Oversee internal brand evolution across departments, collaborating with Creative to roll out as well as influence, maintain and expand brand guidelines
• Liaise with internal teams to identify, shape and fulfill brand needs (e.g. signage, merchandise, collateral) and guide external vendors on appropriate brand usage (e.g. co-branding).
• Leverage market insights, competitive intelligence and deep consumer insights to write comprehensive brand strategy briefs, optimize campaigns, inform future campaigns and develop corporate roadmaps.
• Led cross-functional teams in brand campaign development and activation.
• Collaborate closely with VP of Marketing, VP of Fitness and wider cross-functional teams to plan, execute and track brand marketing initiatives and campaigns.
• Collaborate with Consumer Insights to identify research needs, develop research models and execute projects.
• Collaborate with the Innovation team on all innovation within line extensions and lead direction and fitness channel strategy from development to product launch.
• Customer marketing within the fitness channel brings all line extensions to life under the CELSIUS core brand while creating strategic customer marketing programs and activations while supporting volume-driving needs.
• Create a strategy for each line extension to create excitement and awareness within the fitness channel while fully understanding each consumer category and usage occasion.
• Partner with the internal creative services team and/or external agencies on brand campaign creative strategy, campaign conception, production, editing, approvals and trafficking
• Partner with Integrated Brand Marketing, Trade Marketing, Influencer Marketing, and Digital Marketing teams to determine the right marketing mix and deliver integrated 360-degree marketing campaigns.
• Create close relationships with internal categories, product
• Marketing channel leads (email, social, digital paid and organic, partnerships & influencers, PR, etc.) to execute and track coordinated, consistent, cross-channel marketing campaigns.

Skills: Brand Management, Cross-Functional Leadership, Market Analysis and Strategy Development, Project Management, Collaboration and Communication, Research and Insight Generation, Innovation and Product Development, Channel Marketing and Activation

• Collaborate with relevant internal teams (BDs/PMs/Digital/Local Market) to develop and execute annual strategic brand marketing plans and 12-month brand planning schedules 
• Create an annual Global brand guidelines doc detailing brand identity, key messages, target audience and segmentation, content guidelines and go-to-market asset suite 
• Work closely with the digital and local teams to create quarterly content plans and monthly reaction content plans to drive brand goals 
• Support local marketing teams on the development of executional campaign assets, and paid digital campaigns driving sell-through 
• Support BDMs and local sales team on creation and delivery of brand assets, pitch materials and key creative to drive sell in 
• Support TVC production process managing key internal stakeholders for the creation and delivery of brand assets. 
• Support Ecomm teams with timely delivery of optimised brand content, reviewing opportunities and gaps monthly 
• Support licensing team on outbound and inbound opportunities for assigned brands
• Lead and execute global brand opportunities (digital, content, partnerships) to grow awareness and engagement for assigned brands 
• Support BDMs / PMs in NPD responsibilities via analysis and provision of the brand, consumer and market insights 
• Lead development of all Jan / Apr / Sep set presentation and pitch materials, supporting BDMs / Sales in retail meetings. 
• Conduct timely analysis of brand, content and sales performance to inform strategic decision-making, strategic pivots and future campaign learnings

Skills: Strategic Brand Marketing Planning, Brand Guidelines Development, Content Planning and Execution, Campaign Asset Development, Creative Support for Sales Teams, TVC Production Management, E-commerce Content Optimization, Global Brand Opportunity Development

• Develop, implement, and manage brand marketing strategy and evolution of brand
• Develop disruptive creative marketing campaigns as well as sustainable marketing strategies specific to customer segments
• Drive brand marketing strategy through all content
• Translate strategies into on-brand content and activities to establish and maintain a presence in the market, drive engagement and brand awareness
• Plan, strategized and executed marketing campaigns and activities to establish and maintain brand presence in the market
• Collaborate cross-functionally to inform and provide essential direction and guidance in the functional planning and execution of successful marketing programs.
• Develop measurable marketing objectives and assess against goals (ROIs and KPIs)
• Launch and oversee advertising
• Develop editorial governance so that content is consistent with brand style and tone
• Work closely with social, digital and on/off air media teams for management of content through all channels and media outlets
• Monitor industry trends  and manage budgets
• Collaborate with category, product, and Integrated Marketing Campaign managers to ensure marketing campaigns are consistent with CELSIUS brand voice, personality and values.
• Collaborate with the Marketing & Sales team to establish brand marketing campaign metrics, cross-channel reporting process, and templates and share to the broader organization
• Develop internal case studies and evangelize best practices in consumer-centric, data-informed marketing.

Skills: Brand Strategy Development, Creative Campaign Development, Content Strategy and Creation, Marketing Campaign Planning and Execution, Cross-Functional Collaboration, Performance Measurement and Analysis, Advertising Management, Content Governance and Consistency

• Syndicated database experience (IRI or Nielsen), custom database experience
• Experience in identifying key consumer insights and developing brand strategies
• Experience managing agencies to create consumer-facing, creative point of sale (POS)/ merchandising materials, which support brand positioning
• Proven desire and ability to think creatively, coupled with strong analytical and problem-solving skills
• Excellent communication skills; very articulate, strong public speaking and writing skills, 
• Strong interpersonal skills, strong cross-functional skills, and ability to work well within a team
• Excellent organizational and project management skills, ability to prioritize, and solid financial acumen
• Strong PC skills (Windows, Word, Excel, PowerPoint);
• Successful candidate will be a very motivated self-starter and be able to work without daily guidance
• Experience in consumer Packaged Goods (CPG) 

Qualifications: BS in Marketing with 5 years of Experience

• Marketing experience as a generalist and/or focused on operational marketing, in-house or in an agency.
• Self-starter, autonomous, organized, both a planner and showing agility.
• Hands-on, eager to make things happen, with a bias for action.
• A startup attitude: a visionary mindset and a problem solver at heart
• Strong communicator, internally and externally, to customers, partners, press etc. 
• Extraordinary social skills at all levels. 
• Strong at collaboration with other teams.
• A great understanding of social media
• Strong creative writing skills
• Analytical, proficient at Excel
• Driven by customer & local insight
• Empathetic team player and optimistic & open
• Passionate about customers’ happiness, Virtuo’s experience, and the role can play in the mobility landscape.

Qualifications: BA in Business Administration with 4 years of Experience

• Ability to develop persuasive, clear, and concise presentations for management and cross-functional partners. 
• Advanced-level PowerPoint required
• Strong business & financial acumen, critical thinking, and problem-solving skills
• Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
• Experience in managing creative, media, and social/digital agency partners
• Ability to generate and manage work-back timelines & keep projects on track
• Have excellent written and verbal communication skills
• Proficient on all Microsoft products including Excel, Word, PowerPoint and Outlook
• Experience in Travel or E-commerce
• A strong team player, within the marketing team, but also locally with other teams, especially Operations.
• Fluent in German and English, French

Qualifications: BA in Communication with 3 years of Experience

• Passionate about storytelling, content creation, and connecting with customers in impactful, clear, meaningful ways
• Have a love for product marketing and are excited by technical details and helping to educate consumers on the amazing details of Athleta product
• A strong cross-functional partner known for being a team player – easy to work with, positive, motivating, and incredibly collaborative
• Creative, big-thinker with the ability to translate ideas into digestible, strategic plans
• Ability to thrive in a fast-paced environment, comfortable adapting to the changing needs of the business and dealing with new situations and ambiguity
• Proven success in executing a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase.
• Recommending pricing strategies and guardrails, and managing price to extract maximum value.
• Participated in new product launches from the concept stage through commercialization and in-market success.
• Demonstrated success working in a matrix environment.
• Strong communication skills, written and oral, and fluent in English.
• Proven ability to work on and lead a cross-functional team.

Qualifications: BS in Advertising with 2 years of Experience

• Experience working for a brand in a similar capacity or at an advertising or design agency, in a client-facing role.
• Demonstrated ability to own and work on multiple projects at once.
• Extremely detail-oriented and organized.
• Ability to interpret extensive brand guidelines.
• Strong oral and written communication skills.
• A passion for creativity, design, advertising, and culture.
• Experience creating campaigns across multiple media types and managing the creative process from start to finish.
• Strong written and verbal communication skills understand, synthesize, and communicate key ideas
• Ability to work in cross-functional teams and solve problems through process and organization
• Conscientious about meeting project deadlines
• Passion for the restaurant industry and willingness to learn company and industry business drivers
• Hard-working, humble, self-starter personality

Qualifications: BS in Digital Media with 3 years of Experience

• Experience in fast-paced, highly competitive consumer markets, marketing experience required, field/grassroots experience
• Able to define problems, gather data, establish facts, and draw actionable conclusions
• Intermediate knowledge of MS Excel, PowerPoint
• Restaurant industry knowledge and/or experience preferred
• Valid driver's license and transportation
• Strong interpersonal skills and can effectively interact with all levels within the organization
• Ability to facilitate meetings with strong presentation skills
• Innovative and strategic thinker with strong problem-solving and analytical skills
• Strong organizational and time management skills
• Excellent project management skills and attention to detail
• Advanced knowledge of Excel and Powerpoint and knowledge of Illustrator, and Acrobat preferred

Qualifications: BS in Public Relations with 4 years of Experience

• Enthusiasm for Withings' preventive health mission and the potential of technology to improve lives
• Professional work experience with a background in marketing/brand communications/brand marketing
• Enjoy working in a dynamic, fast-paced, entrepreneurial environment
• Positive attitude with the ability to shift between strategy and tactical execution
• Excellent writing skills with a command of brand communication best practices
• Exemplary project management skills with a keen attention to detail
• Ability to quickly understand the context and identify the key issues is a real asset for this position
• Prior experience in public/press relations and/or brand communication
• Prior experience in the healthcare industry and/or B2B Marketing 

Qualifications: BA in Graphic Design with 3 years of Experience