BRAND ACTIVATION MANAGER RESUME EXAMPLE

The Brand Activation Manager facilitates SEO optimizations with digital team stakeholders and aligns performance marketing efforts with regional and local brand marketing teams. These positions collaborate closely with the Wholesale.com team to create effective campaigns and strategies for pure players like Amazon and Zalando, ensuring adherence to brand guidelines. Additionally, this role supports the Digital and Social Media Manager in developing and delivering yearly digital brand plans, while analyzing market and competitive trends to drive growth and identify business opportunities.

Tips for Brand Activation Manager Skills and Responsibilities on a Resume

1. Brand Activation Manager Resume Format

Job Summary:

  • Manage effective communication on the brand, generating a calendar of social content for TikTok, Instagram, Twitter, LinkedIn, Facebook, etc.
  • Develop blog posts for the website and create effective communications for the consumer and investor network 
  • Establish market position, create brand marketing strategy and identity, identify a target audience strategy, 
  • Develop marketing plans with specific objectives across different channels and segments in line with strategic objectives.
  • Review consumer and investor insights, market analysis, and positioning.
  • Introduce best practices in Digital Channel Marketing activity to achieve substantial scaling up of audience reach and engagement to support business growth.
  • Manage the creation of branded collateral (e.g. brochures, PowerPoint presentations) and content (blogs, webinars, email marketing etc.)
  • Create and manage active campaigns for the brand on an ongoing basis.
  • Develop strong relationships with third party agencies and resources. 
  • Work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution.


Skills on Resume: 

  • Social Media Management (Hard Skills)
  • Writing and Communication (Soft Skills)
  • Brand Strategy (Hard Skills)
  • Marketing Planning (Hard Skills)
  • Consumer Insights (Hard Skills)
  • Digital Marketing (Hard Skills)
  • Collateral Development (Hard Skills)
  • Campaign Management (Soft Skills)

2. Brand Activation Manager Resume Model

Job Summary:

  • Deliver best-in-class retailer media plans and brand activation
  • Booking/bidding for media as per plan
  • Working closely with agencies to deliver artwork to specifications
  • Daily monitoring of digital media effectiveness, highlighting underperformance and reallocating investment to deliver ROI
  • Audit of media including competitor activity through store visits or online audit
  • Support the Digital and Social Media Manager with social media content development, working closely with legal to deliver the annual content plan.
  • Copy development in line with the brand tone of voice.
  • Scheduling of posts on all social channels.
  • Community management of all social channels including tracking and management of complaints.
  • Reporting and evaluation of social campaigns including competitor activity
  • Support Digital and Social Media Managers with the implementation of a digital e-commerce toolkit to ensure consistency of brand on all digital touchpoints.


Skills on Resume: 

  • Media Planning (Hard Skills)
  • Media Buying and Bidding (Hard Skills)
  • Collaboration with Agencies (Soft Skills)
  • Digital Media Monitoring (Hard Skills)
  • Competitor Analysis (Hard Skills)
  • Social Media Content Development (Hard Skills)
  • Copywriting and Content Scheduling (Hard Skills)
  • Campaign Reporting (Soft Skills)

3. Brand Activation Manager Resume PDF Editor

Job Summary:

  • Collaborate with the Global Marketing team in global projects and strategies, developing together the yearly strategy
  • Represent the Global Marketing team in NLA1 and NLA2
  • Keep vigilant in the compliance of the brand’s Corporate Identity throughout the company
  • Activate global and local-focused campaigns for the NLA1 and NLA2 markets
  • Develop marketing plans for the corresponding year, including brand campaigns and product promotion, through corresponding tools and channels
  • Develop the media plan for print & online advertisement in the selected magazines and/or associations.
  • Organize local events, by following brand guidelines
  • Developing brand content such as Case studies, papers, interviews, etc.
  • Understand and monitor market trends for both markets
  • Develop the yearly Marketing expenses budget and supervise it.


Skills on Resume: 

  • Strategic Planning and Collaboration (Soft Skills)
  • Brand Management (Hard Skills)
  • Marketing Planning and Execution (Hard Skills)
  • Event Management (Hard Skills)
  • Content Creation and Management (Hard Skills)
  • Market Analysis (Hard Skills)
  • Budget Management (Hard Skills)
  • Adaptability and Flexibility (Soft Skills)

4. Brand Activation Manager Resume Template

Job Summary:

  • Provide a Framework for Digital Brand Activation for Brand & Performance to drive full consumer journey including Social Media.
  • Manage along with the Brand Marketing Director in the delivery of global and European “best in class” Social programs & engagement.
  • Lead & Create Social Media content and engagement programs following Dockers Europe Big ideas, Strategies and Global Guidelines for Dockers Channels on (FB, IG, YT, and other).
  • Ensure full alignment to the overall Marketing strategies by working closely with Merchandising, Brand Environment and Local country marketing.
  • Keep track of the Social Media A&P budget and ensure increased efficiencies by leveraging tools at pan-European and Global scales.
  • Monitor SM KPI working closely with agencies and the countries to create an efficient reporting process. 
  • Share the best practices across markets. 
  • Deliver a full ROI analysis to make sure there’s a broad understanding of the programs business value
  • Inspire, Motivate & Manage PanEu Social Media agencies via weekly calls and effective briefings.
  • Create a Seasonal Social Media toolkit for wholesale and retail accounts.


Skills on Resume: 

  • Digital Brand Activation Strategy (Hard Skills)
  • Social Media Management (Hard Skills)
  • Content Creation and Engagement (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Budget Management and Efficiency (Hard Skills)
  • Performance Monitoring and Reporting (Hard Skills)
  • Best Practice Sharing (Soft Skills)
  • Agency Management (Soft Skills)

5. Brand Activation Manager Resume Sample

Job Summary:

  • Evaluate current performance leveraging external competitor benchmarking.
  • Manage E-commerce Front End Agency. 
  • Site content, Demand Generation, CRM.
  • Partner with e-commerce agency to design, produce and execute a consistent European brand UX/IX for local-specific initiatives
  • Partner effectively with internal brand marketing, PR and creative teams to integrate and elevate consumer experiences
  • Ensure that product and brand messaging is consistent, up to date and localized in appropriate European markets. 
  • Align and ensure execution of a European eCommerce calendar leveraging and elevating the Retail & Marketing calendar in partnership with the Ecomm Partner
  • Achieve the Paid Media & Demand Generation Objectives
  • Plan & Execute with the Ecommerce Partner a Demand Generation plan that delivers on the traffic and revenue AFP KPI’s across all channels (SEO, SEM, Affiliate, Retargeting, Paid Social, etc).
  • Deliver a YoY eCommerce traffic and relevant performance media channels


Skills on Resume: 

  • Performance Evaluation (Hard Skills)
  • E-commerce Management (Hard Skills)
  • UX/UI Design Collaboration (Hard Skills)
  • Cross-Functional Collaboration (Soft Skills)
  • Localization and Messaging (Hard Skills)
  • Calendar Alignment (Soft Skills)
  • Paid Media Management (Hard Skills)
  • Performance Analysis  (Hard Skills)

6. Brand Activation Manager Resume PDF Maker

Job Summary:

  • Identify new performance media tactics and media partners to achieve this objective
  • Manage budget and drive profitability by delivering a stable return on media spend (Cost Per Order as % of Average Order Value) per brand and performance media channel
  • Manage all aspects of email marketing campaigns, including campaign scheduling, creative briefing, internal reviews, targeting/list selection, campaign test design (test and control, sampling, etc.), and post-campaign analysis
  • Develop, monitor, and assess overall CRM database acquisition & conversion
  • Manage the relationship with media partners and stakeholders
  • Manage the relationship with media agencies and with all major media and affiliate marketing partners
  • Develop Joint Business Plans with Google & Facebook. 
  • Organize and facilitate QBRs with both partners
  • Organize and lead business reviews with Corporate Benefits and other key affiliation partners
  • Act as a key link between the wider digital team and the global analytics team


Skills on Resume: 

  • Strategic Thinking (Soft Skills)
  • Financial Acumen (Hard Skills)
  • Email Marketing Expertise (Hard Skills)
  • CRM Management (Hard Skills)
  • Stakeholder Management (Soft Skills)
  • Partnership Development (Soft Skills)
  • Presentation and Facilitation (Soft Skills)
  • Interdepartmental Collaboration (Soft Skills)

7. Brand Activation Manager Resume Download

Job Summary:

  • Act as the key facilitator for SEO optimizations with all stakeholders in the digital team
  • Coordinate and align performance marketing efforts with regional and local brand marketing teams
  • Work closely with the Wholesale.com team to create effective campaigns and marketing strategies with pure players (Amazon, Zalando) that are aligned with Brand Guidelines.
  • Led and executed Marketing Campaigns with ZMS and Zalando, working closely with the sales lead to deliver financial targets for the account.
  • Work closely with the BCOM and Wholesale team to ensure the BCOM and Download portals have the right seasonal assets in place
  • Updating brand website ensuring all content is up to date and adheres to brand guidelines.
  • Support Digital and Social Media Manager in the development and delivery of the yearly John West and King Oscar digital brand plan.
  • Analyze market trends, and competitive trends, and review research to provide insights to drive growth and identify business opportunities
  • Conduct analysis and periodical reviews of the brand, competitive, category, customer, and consumer trends to enhance business performance
  • Responsible for following food safety/quality/regulatory policies and procedures, executing responsibilities as identified in standard operating procedures
  • Reporting food safety/quality/regulatory concerns to the Production or Quality Manager.


Skills on Resume: 

  • SEO Facilitation (Hard Skills)
  • Performance Marketing Coordination (Soft Skills)
  • Campaign Management (Hard Skills)
  • Cross-Team Collaboration (Soft Skills)
  • Content Management (Hard Skills)
  • Digital Brand Planning (Hard Skills)
  • Market Analysis (Hard Skills)
  • Regulatory Compliance (Hard Skills)

8. Brand Activation Manager Resume Online Editor

Job Summary:

  • Sourcing RFQs for most suitable vendors/agencies for Creative / Media / Events and POSM Agencies
  • Analyses Digital presence and campaigns.
  • Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
  • Works with writers and artists and oversees copywriting, design, layout, set up, and production of promotional materials.
  • Utilizes regional assets by downloading materials to be used for briefing of local agencies through (i.e. Mediapool / Mediahub and S-gate).
  • Prepares marketing activity reports.
  • Arranging for Local Test Drive events and PR events and channelling communication with logistics/insurance and acquiring proper approvals to proceed.
  • Oversees Events and takes ownership to ensure minimum quality standards (Anything from online registration forms to floral arrangements)
  • Liaise with the Sales Team effectively on monthly basis and ensure aware of all sales campaigns and events types, 
  • Input into Spring Projects and leadership of own projects
  • Manage of POs and invoices


Skills on Resume: 

  • Vendor Sourcing and Management (Hard Skills)
  • Digital Marketing Analysis (Hard Skills)
  • Advertising and Promotion Planning (Hard Skills)
  • Creative Direction (Hard Skills)
  • Utilization of Regional Assets (Hard Skills)
  • Reporting (Hard Skills)
  • Event Management (Hard Skills)
  • Collaboration and Communication (Soft Skills)

9. Brand Activation Manager Resume PDF Download

Job Summary:

  • Assist in the development and execution of annual operation plans (AOP)
  • Lead the development & implementation of integrated marketing activation plans & creative messaging
  • Partner closely with marketing & sales teams to understand business priorities & needs throughout year
  • Proactively pursue the most optimal activation opportunities for business growth
  • Lead key projects of varying scores with key focus on product development implementation
  • Support sales marketing/trade activation program implementation where needed
  • Assisting in the development and implementation of distribution, packaging, shelving and merchandising strategies and plans
  • Socialize program plans & learnings across cross-functional teams & organization
  • Pursue and manage strategic corporate partnerships, a lead licensing program for the organization
  • Ensure integrated campaigns and digital activations are flawlessly executed on time and on-budget


Skills on Resume: 

  • Strategic Planning (Hard Skills)
  • Marketing Strategy (Hard Skills)
  • Collaboration (Soft Skills)
  • Strategic Thinking (Hard Skills)
  • Project Management (Hard Skills)
  • Execution Support (Soft Skills)
  • Merchandising Strategies (Hard Skills)
  • Cross-functional Communication (Soft Skills)

10. Brand Activation Manager Resume Guide

Job Summary:

  • Ideate and execute brand awareness and campaigns for CTNext programming and portfolio of other initiatives supported by CTNext
  • Write and edit articles, white papers and various promotional materials for CTNext, including web copy and social media posts
  • Manage events including invitation creation, mailings, registration lists, logistics, site arrangements and follow-up
  • Act as project manager and team leader responsible for a portfolio of ecosystem development and business support programs
  • Manage and provide oversight of marketing assistance to grant recipients, ensuring alignment of vision and measurable impact of messaging
  • Develop, coordinate, plan and manage activities as well as related activities for key ecosystem development and business support programs
  • Actively manage agency and support vendors to execute work product
  • Compose, format and update various marketing reports, presentations, letters and 
  • Mailing lists content for all materials and documents related to legislative reporting and other evaluations of programs
  • Travel locally to educate on programming efforts and support events, programs and project portfolio initiatives
  • Provide status reports and perform related duties as directed by the Executive Director


Skills on Resume: 

  • Creative Marketing Strategy Development (Hard Skills)
  • Content Creation and Editing (Hard Skills)
  • Event Management (Hard Skills)
  • Project Management and Leadership (Soft Skills)
  • Marketing Assistance and Oversight (Soft Skills)
  • Strategic Planning and Execution (Hard Skills)
  • Vendor Management (Soft Skills)
  • Report and Presentation Skills (Hard Skills)

11. Brand Activation Manager Resume Format and Download

Job Summary:

  • Lead and optimize the sales-driving promo engine for marketing across target customer segments and across prioritized go-to-market programs for Staples Retail.
  • Leverage omni-pricing efforts in partnership with staples.com counterparts.
  • Partner with the Go-To-Market Portfolio team to ensure alignment with the overarching Retail commercial plan.
  • Partner with other Senior Manager Brand Activation customer leads to integrate and align activity with broader end-to-end customer strategy, goals, themes, and execution plans.
  • Drive core seasonal campaign planning for marketing, oversee high-visibility and large-scale merchandising initiatives for Marketing, and spearhead vendor content integration into marketing programs.
  • Drive co-marketing across partnerships spanning across customer segments.
  • Spearheaded vendor content integration into go-to-market prioritized programs.
  • Evaluate success and make recommendations for continuous improvement
  • Develop a formal global engagement model for Brand and Advertising initiatives
  • Process and creative strategies that will enable us to test, adapt and refine approach as we prepare to scale Brand efforts internationally.
  • Establish an all-integrated lead meeting to ensure that communication and needs are flowing between the BU-integrated and International Marketing leads
  • Develop a Lead Thought Leadership program for RingCentral starting with key industry insights, developing a sustainable strategy and executing campaign elements


Skills on Resume: 

  • Sales Promotion Optimization (Hard Skills)
  • Omni Pricing Collaboration (Hard Skills)
  • Strategic Alignment (Soft Skills)
  • Integration and Alignment (Soft Skills)
  • Campaign Planning and Execution (Hard Skills)
  • Co-Marketing Management (Soft Skills)
  • Evaluation and Continuous Improvement (Soft Skills)
  • Global Engagement Model Development (Hard Skills)