WHAT DOES A DIGITAL MEDIA DO?
Published: Jun 04, 2025 - The Digital Media Professional develops and implements comprehensive digital media strategies to enhance brand visibility and engagement across social media, websites, and advertising platforms. This role involves utilizing data-driven insights and performance metrics to refine content delivery, increase user interaction, and boost ROI. This position also coordinates with designers, copywriters, and marketing teams to ensure cohesive messaging and impactful visual storytelling in all digital campaigns.
A Review of Professional Skills and Functions for Digital Media
1. Digital Media Coordinator Accountabilities
- Customer Communication: Respond in real-time to customer inquiries via email, voicemail, and digital platforms.
- Data Entry: Keep accurate records of customer interactions in systems.
- Reporting: Provide regular updates on operational metrics like lag time and production volume.
- Quality Assurance: Conduct daily call audits.
- Documentation: Ensure accurate documentation of appointments and sales.
- Order Management: Address discrepancies in order processing and workflow issues.
- Process Improvement: Implement improvements based on identified problems.
- Telemarketing: Assist with telemarketing duties.
- Regulatory Compliance: Adhere to HIPAA guidelines and maintain patient privacy.
- Administrative Support: Handle other tasks as directed by management.
2. Digital Media Designer Functions
- Content Creation: Develop and create multimedia solutions content for web, social, advertising, etc., that increases brand awareness and product understanding.
- Digital Concept Development: Create digital concepts that are effective and relevant for the audience.
- Template Utilization: Craft and/or utilize templates to create bulk graphics or video content for digital distribution.
- Graphic Design: Assist with the design and development of digital graphics from concept to production.
- Team Oversight: Oversee and assist junior designers with projects and design communication.
- Creative Collaboration: Collaborate with creative, product, and brand managers to develop compelling visual concepts for Infantino’s social platforms, video storytelling, and digital expression.
- Website Management: Technical know-how to develop and manage the back-end of Infantino’s website (product pages, blog content, home page, etc.).
- Ad Launching: Technical know-how to launch ads on social platforms.
- Asset Creation: Partner with the rest of the Creative team to create brand and product assets on demand, utilizing the in-house studio.
- Marketing Communication: Work with the brand manager and external copywriters to effectively communicate marketing objectives in the digital space.
- Asset Management: Catalog, organize, and find efficiencies in photo, video, and graphic libraries.
3. Digital Media Manager Job Description
- Social Media Management: Manage a handful of branded social channels, including creating the strategy, writing post captions for Facebook and Instagram, measuring, optimizing, and driving exponential growth for audiences and engagement.
- Content Creation: Build and create content intended for targeted audiences for each brand.
- Visual Content Coordination: Work with photographer/stylist to create content aesthetic.
- Brand Voice Development: Create and adopt brand voice and guidelines for each of the brands, and amplify it through posts, replies, and interactions.
- Audience Growth: Deliver exponential growth across all channels, elevate the brand to audiences.
- Relationship Building: Develop and maintain strong and continuous relationships with other target brands, influencers, and opinion leaders.
- Influencer Campaigns: Set up and execute influencer partnerships and campaigns on all social channels.
- Brand Partnerships: Set up and execute brand partnerships and giveaways.
- Trend Analysis: Identify trends and explore new collaborative opportunities.
- Reporting: Create and share monthly reports and highlights.
- PR Support: Support the PR team on small tasks such as media list building.
4. Digital Media Planner Overview
- Client Collaboration: Work directly with clients and account teams to understand overall objectives and how they relate to a client's media/web/social/mobile presence.
- Media Planning: Use this client knowledge to build integrated media plans that achieve client goals.
- Performance Optimization: Analyze the results and make optimization recommendations while the media is live, and use empirical data to improve results for the next buying cycle.
- Campaign Analysis: Write customized analysis, including online media, search engine campaigns, social metrics, mobile metrics, and web analytics that highlight campaign strengths and weaknesses and provide actionable insights on campaign performance.
- Media Storytelling: Tell the full media story of the campaign lifecycle from inception through optimization to results, and do so in a client-facing, consultative manner.
- Team Leadership: Lead support team consisting of Associate Media Planners and Analysts to support the client's media/web/social/mobile objectives.
- Opportunity Evaluation: Evaluate new advertising opportunities.
- Media Negotiation: Work closely with the media to negotiate packages to offer the best value to clients.
- Project Management: Manage multiple projects and clients at any given time.
- Presentation Skills: Present complex concepts and metrics in a user-friendly way.
5. Senior Digital Media Planner Tasks
- Marketing Innovation: Take a revolutionary approach to marketing and leave no avenue unexplored.
- Team Leadership: Have cultivated a collaborative work culture empowering their team to take risks, support each other, and deliver excellence.
- Digital Media Strategy: Lead cross-channel digital media strategy both for clients and the internal team.
- Strategic Guidance: Ensure the success of the digital media team, providing strategic guidance and delegating and managing tasks efficiently to ensure success.
- Programmatic Campaign Management: Manage and optimize programmatic campaigns, engaging with the relevant data at all stages of the buying process to provide insights and recommendations.
- Budget and Planning: Take on campaign budget management, media planning, and strategy reviews.
- Client Relationship Management: Act as the face of the company to clients and manage relationships.
- Ad Tech Proficiency: Use DSPs, DCM trafficking and reporting, attribution technologies, and Facebook.
6. Associate Digital Media Producer Responsibilities
- Content Production: Work with the team and marketing to produce content for sales and service training, as well as promotional scripted vignettes.
- Video Editing: Shoot and edit raw footage into final product, including adding music, VO’s, graphics, etc.
- Equipment Management: Assist in the management of studio equipment, including upkeep, troubleshooting issues with the same, and researching and ordering new equipment.
- Audio Production: Understand podcast audio production and general audio recording techniques.
- Live Event Broadcasting: Work with the team and independently to set up and broadcast live events using Blackmagic Design video switchers and Teradek video encoders.
- Technical Troubleshooting: Maintain and troubleshoot issues with in-office video walls.
- Process Improvement: Learn and improve upon the MySharp training video production process.
- Professional Accountability: Accept being accountable and responsible in work practices and expectations, and deliver what is promised professionally.
- Project Collaboration: Work with Product Specialists to craft projects for the use of SIICA’s channel partners as well as internal staff.
7. Digital Media Specialist Additional Details
- Digital Campaign Execution: Develops and executes digital media campaigns for the organization.
- Paid Media Management: Executes on all digital and social paid media campaigns for the organization and its related agencies.
- Best Practices Sharing: Shares best practices across the organization and agencies, stays up to date on industry trends and best practices.
- Budget and Performance Reporting: Manages paid media budget and Google grant budgets, runs performance reports.
- Campaign Optimization: Continually improves campaign performance through analyzing data and drives to improve performance, being on top of digital conversations and responses, and understands the best use of different digital platforms.
- Content and Channel Management: Manages digital content and social media channels.
- Social Media Content Creation: Writes and designs daily social media posts for the organization’s social media accounts based on communications strategies and individual platforms.
- Customer Service Management: Manages customer service needs and establishes customer service guidelines and policies.
- Agency Collaboration: Works across all agencies to ensure best practices are implemented.
- Engagement Strategy: Works with marketing and communication managers to grow followers, drive social engagement, and increase conversion/action.
- Social Media Analytics: Tracks sentiment and reports regularly on social media metrics.
8. Digital Media Supervisor Role Purpose
- Media Recommendation Development: Develop digital media recommendations with supporting rationale.
- Media Planning: Build media plans based on client objectives and strategies, working closely with the Digital Media Manager.
- Campaign and Budget Management: Work within ICON’s campaign and budgeting tools to ensure accurate records of media and financial transactions.
- Media Negotiation: Negotiate with media vendors to achieve the most efficient pricing for ICON clients.
- Campaign Optimization: Manage buys and recommend tactical changes to maximize campaign performance.
- Ad Server Coordination: Ensure accurate campaign information for ad server upload.
- Research Analysis: Assist in the analysis of research to develop strategies and tactics.
- Cross-Functional Collaboration: Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process.
- Plan Maintenance: Manage day-to-day plan changes and maintenance of media plans.
- Team Collaboration: Work in a team environment that promotes collaboration.