Job Summary: 

• Ensuring the media team has received the required assets for launch, including access to the client’s Facebook page
• Submitting and cataloging Budget Approval Forms before launch
• Setting up an ad account in Facebook Ads Manager
• Reviewing conversion tracking configuration before launch
• Providing screenshots of social ads as confirmation of launch and a final quality check
• Adjusting CPMs to monitor margins
• Monitoring CPAs to achieve the client's target
• Testing new audiences to reduce wasted spend for both RKD and the client
• Managing a relationship with vendor contacts, primarily at Facebook
• Being proactive in communicating issues regarding ad approvals, tracking, content needs, and campaign delivery to the client service team
• Participating in strategy and planning meetings, both internally and with clients, regarding content themes and goals. 
• Proactively seeking content opportunities for the upcoming publication period, as well as identifying opportunities to sell through organic social.

Skills on Resume: 

• Asset Coordination (Soft Skills)
• Budget Management (Hard Skills)
• Account Setup (Hard Skills)
• Tracking Review (Hard Skills)
• Ad Quality (Hard Skills)
• CPM Optimization (Hard Skills)
• Audience Testing (Hard Skills)
• Vendor Management (Soft Skills)

Job Summary: 

• Oversee day-to-day setup, monitoring, and evaluation of digital advertising campaigns
• Create and optimize Google Ads campaigns for various clients
• Run A/B testing on assets to maximize efficiency
• Evaluate thumbnail and copy options to maximize campaign performance
• Determine the most effective strategy for video ads
• Allocate campaign budgets and monitor costs
• Audit, manage, and frequently update audiences and targeting data 
• Work with internal stakeholders and business partners to forecast and report on results and KPIs
• Educate themselves and internal stakeholders about evolving best practices and available optimizations
• Collect and analyze data from ad spend, video releases, and the channel’s performance
• Build weekly and monthly reports for clients
• Determine the most effective strategy for video ads
• Allocate campaign budgets and monitor costs

Skills on Resume: 

• Campaign Management (Hard Skills)
• Google Ads Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Creative Evaluation (Hard Skills)
• Strategy Development (Hard Skills)
• Budget Allocation (Hard Skills)
• Audience Management (Hard Skills)
• Stakeholder Communication (Soft Skills)

Job Summary: 

• Identify new cost-effective, scalable, and targeted online media buys that provide qualified and profitable traffic.
• Set up, test, and continually optimize paid media sources including Google Adwords, Facebook, Pinterest, and others.
• Plan, create, and execute thoughtful digital creative campaigns to inform, engage, and increase the member base, including ads, emails, banners, landing pages, etc.
• Continuously A/B Test landing pages, ad creative, and ad copy to optimize CPA and ROAS.
• Achieve the budget and KPIs for each brand/source, provide reporting, and actionable insights.
• Participate in the development of digital paid media strategy, budget, and forecasts.
• Educate internal stakeholders regarding paid media and stay up to date on competitors, new partner opportunities, strategies, technologies, media developments, and innovations.
• Contribute to the Marketing team by accomplishing tasks and special projects.
• Work on multiple projects simultaneously and use effective time management to meet deadlines.
• Help promote uniformity and consistency of the brand.

Skills on Resume: 

• Media Buying (Hard Skills)
• Paid Media Optimization (Hard Skills)
• Campaign Creation (Hard Skills)
• A/B Testing (Hard Skills)
• KPI Reporting (Hard Skills)
• Strategy Planning (Hard Skills)
• Stakeholder Education (Soft Skills)
• Time Management (Soft Skills)

Job Summary: 

• Work closely with media team members (Director and Associate Director, Senior Planner, Coordinator, and Analyst)
• Manages all aspects of digital media campaigns from setup to execution to post-campaign.
• Assist in comprehensive media strategy development to meet clients' marketing objectives.
• Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets, utilizing media research tools, internal resources, and industry/market knowledge.
• Develop and issue RFP’s to local media publishers, gather and analyze proposals to determine media selections, negotiate rates and positioning.
• Develop final media plan recommendation and assist the Account team in presenting the recommendation to the client.
• Provide supporting research for recommended media strategies and plans.
• Facilitate order processing and approval of media insertions.
• Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations.
• Assist with account reconciliation
• Assist the team in strategic post-campaign analysis and provide recommendations for future initiatives

Skills on Resume: 

• Team Collaboration (Soft Skills)
• Campaign Management (Hard Skills)
• Strategy Development (Hard Skills)
• Budget Allocation (Hard Skills)
• RFP Management (Hard Skills)
• Media Research (Hard Skills)
• Order Processing (Hard Skills)
• Performance Analysis (Hard Skills)

Job Summary: 

• Builds effective digital and social campaign plans using detailed media flowcharts.
• Secures and negotiates the best rates and terms for all types of media to support the overall media plan.
• Keeps up to date with industry research figures, including audience delivery numbers.
• Monitors buying strategies, liaises, and builds relationships with clients and media sales companies.
• Collects and analyzes sales and consumer data.
• Identifies the target audience for a particular campaign and decides how best to communicate to that audience
• Books all media using new and existing media partners.
• Ensures advertisements run accurately so the desired media message is seen by the target audience.
• Prepares client reporting and budget management, including preparing costing for clients and producing tracking updates throughout the campaign.
• Undertakes research using a wide range of specialist media resources.
• Works on a wide range of client accounts at the same time, often juggling various projects and deadlines.
• Oversees placement, optimization, and recaps for all digital and social campaigns.

Skills on Resume: 

• Campaign Planning (Hard Skills)
• Rate Negotiation (Hard Skills)
• Industry Research (Hard Skills)
• Client Relations (Soft Skills)
• Data Analysis (Hard Skills)
• Audience Targeting (Hard Skills)
• Media Booking (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Design and develop game and web elements such as icons, visual representations of data and concepts, and some user interface (UI) components
• Create graphical assets for learning games and interactive experiences
• Use digital tools to rework or recreate images provided by subject matter experts
• Design and develop animations related to content and course concepts
• Create motion graphics as GIFs that illustrate basic instructional procedures or concepts
• Review team projects primarily for layout and graphical consistency
• Design and develop interactive learning experiences with various authoring tools
• Assist the Digital Learning Manager with making illustrative and graphical decisions

Skills on Resume: 

• Element Design (Hard Skills)
• Asset Creation (Hard Skills)
• Image Editing (Hard Skills)
• Animation Design (Hard Skills)
• Motion Graphics (Hard Skills)
• Project Review (Soft Skills)
• Interactive Design (Hard Skills)
• Graphical Support (Soft Skills)

Job Summary: 

• Oversees brand messaging, digital media, and content creation for a portfolio of consumer brands
• Oversees editorial calendar development, including social copy
• Schedules content across all channels
• Leads quarterly and weekly social reporting for all brands
• Manages digital advertising (social, search, and display ads)
• Responsible for day-to-day brand management
• Serves as the main point of contact with clients on product knowledge, promotions, brand news, and more
• Supports photography and video strategy and shoot preparation
• Collaborates with cross-functional team members to achieve clients' goals and ensures assets are executed to best practices
• Interfaces with senior leadership to present social reports and new ideas

Skills on Resume: 

• Brand Messaging (Hard Skills)
• Digital Media (Hard Skills)
• Content Creation (Hard Skills)
• Editorial Calendars (Hard Skills)
• Social Analytics (Hard Skills)
• Client Communication (Soft Skills)
• Team Collaboration (Soft Skills)
• Ad Management (Hard Skills)

Job Summary: 

• Works with the client account team to develop and present digital media strategies and plans for client approval.
• Owns the day-to-day media campaign logistics through the entire planning cycle across several clients
• Develops efficient and effective plans based on a range of client goals and KPIs
• Analyzes tracking reports to derive insights for client reporting and campaign optimizations
• Prepares research and insights that substantiate  recommended media strategies and tactics
• Works with the Ad Ops team to ensure that campaigns are properly launched
• Collaborates with internal account teams in post-campaign analysis and develops recommendations for ongoing media buys
• Follows all company health and safety procedures

Skills on Resume: 

• Digital Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Media Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Research Insights (Hard Skills)
• Ad Operations (Hard Skills)
• Team Collaboration (Soft Skills)
• Compliance Awareness (Soft Skills)