Job Summary: 

• Lead, motivate, and manage a team in the day-to-day planning and execution of media campaigns for the company
• Drive internal and external resources to provide media recommendations, including SEM, SEO, programmatic, display remarketing, email, mobile, paid social media, OTT, print, etc.
• Lead and direct the development of media strategies and recommendations and presented them to internal marketing and leadership teams
• Ensure the development, execution, tracking, and reporting of media campaigns is on-time and on-budget
• Analyze the short and long-term needs of the media strategy and present recommendations on media planning and marketing mix to enable ongoing optimization
• Partner with product and brand marketing teams to develop media campaigns that meet or exceed marketing goals and KPIs
• Partner with the analytics team to test campaigns and evaluate media results, recapping performance and making recommendations to influence future media and marketing planning
• Work with online dealers to enhance the brand experience on their websites
• Work with the internal digital development team and outside vendors
• Create media scorecard and drive and measure performance against KPIs
• Manage and lead the team to manage campaigns and maintain media budgets

Skills on Resume: 

• Media Strategy Development (Hard Skills)
• Campaign Management (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Leadership and Team Management (Soft Skills)
• Campaign Optimization (Hard Skills)
• Communication and Presentation (Soft Skills)

Job Summary: 

• Identify issues with campaigns to configure into automatic alerts. 
• Issues would be items outside of campaign guidelines and policies.
• Adapt existing analysis framework and investigate opportunities for campaign optimization and cost savings
• Create and present monthly analyses on media spending against industry standards and fluctuations.
• Use the insights created to influence and drive change
• Assist with media strategy and implement strategy across programmatic, social, and search platforms.
• Assist with keeping website content up-to-date, and serve as the content strategist and manager for new client website builds.
• Manage media planning, buying, reporting, and optimizations via agency relationships for display and social.
• Support the digital team in effectively tracking website traffic and the performance of digital ads/newsletter traffic.
• Support the Digital Director, who oversees digital and social media campaigns.
• Evaluate new digital technologies and opportunities.
• Manage and oversee the development of content for digital-first platforms including, newsletters, blogs, and website content.
• Support the production of social media messaging and content production on an as-needed basis.

Skills on Resume: 

• Campaign Monitoring (Hard Skills)
• Data Analysis (Hard Skills)
• Content Strategy (Hard Skills)
• Media Buying (Hard Skills)
• Digital Analytics (Hard Skills)
• Collaboration (Soft Skills)
• Content Management (Hard Skills)
• Technology Evaluation (Hard Skills)

Job Summary: 

• Work with the Growth Director and leadership team to define the channel mix for digital media and optimize spend to deliver the best results.
• Stay on top of new developments in the market, making sure we’re always using the latest techniques
• Deliver to previously set and agreed targets for new user acquisition, reactivations, and other specific goals.
• Manage production of digital media assets in conjunction with in-house creative team and external partners. 
• Build and manage campaign structures and optimize towards best performance outcomes.
• Define and manage agency relationships where appropriate to get the best results across all spending under the management.
• Build and maintain an effective reporting solution for channels.
• Implement marketing campaigns across key channels
• Proactively look for new marketing opportunities for the company, e.g, direct media buys, native ads, direct partnerships
• Perform market research to determine the impact of marketing campaigns
• Monitor and research key technology solutions in the market to ensure the company is maximizing the efficiency and effectiveness of its marketing (DSPs, DMPs, retargeting providers, etc)
• Manage and optimize the company prospecting and retargeting display campaigns across all channels
• Liaise with internal and external stakeholders to execute marketing campaigns (media buyers, compliance reviews, brand approvals, etc)
• Report to key stakeholders on the performance of marketing campaigns

Skills on Resume: 

• Channel Optimization (Hard Skills)
• Digital Media Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Creative Collaboration (Soft Skills)
• Reporting (Hard Skills)
• Market Research (Hard Skills)
• Stakeholder Management (Soft Skills)
• Technology Evaluation (Hard Skills)

Job Summary: 

• Plan and develop omnichannel marketing strategies
• Gather specs and coordinate with internal teams to determine appropriate media channels
• Create media plans to achieve campaign objectives within the allocated budget
• Liaise with internal teams to draft and review proposals
• Oversee the companywide media planning process and deadlines
• Ensure all media campaigns are executed on time
• Work with Marketing Analyst to consolidate reports for internal and external audiences
• Work with the martech and creative teams to integrate objectives and strategies into the overall client media plan
• Lead media strategy and execution across Display, Online Audio, Online Video, Native, Paid Search, and Social campaigns.
• Establish an excellent working relationship with assigned clients or client representatives.
• Act as a client advocate ensuring quality and delivery of service, ensuring all client or internal issues are followed through to resolution on time
• Coordinate the completion of all new program set-up and account maintenance activities with necessary staff or departments.
• Work with clients to establish requirements for new programs and modifications to existing programs.
• Certify all-new program specifications, maintenance requests, service confirmations, and price sheets are submitted on time.

Skills on Resume: 

• Omnichannel Strategy (Hard Skills)
• Media Planning (Hard Skills)
• Campaign Management (Hard Skills)
• Proposal Development (Hard Skills)
• Client Relationship Management (Soft Skills)
• Reporting (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Program Coordination (Hard Skills)

Job Summary: 

• Aid in building and maintaining the company’s social media and digital strategy
• Serve as the backbone of enterprise social media organization to enable daily execution
• Establish and own the company voice on social media and website
• Assist in efforts to lead the social media editorial and content function to deliver strong and relevant social media experiences that drive reach, engagement, influence, and inbound traffic
• Set, maintain and socialize social media metrics and results
• Work with relevant social and/or digital agencies for listening, strategy, content, and campaign support
• Grow and advance social advocacy programs for employees, executives, partners, and more.
• Advise and execute social elements of integrated marketing and content campaigns in partnership with other INOVIO functions
• Develop near and long-term plans for channel optimization and expansion
• Build and evolve social media guidelines, best practices, and training
• Establish a social media center of excellence within the organization
• Provide analysis on current benchmarks, own and competitors’ channels, and audience preferences.
• Develop workflow processes for digital marketing campaigns, content development, and other marketing activities to drive performance.
• Develop measurement frameworks, reporting templates, and other tools to improve client work processes and performance
• Assist in the implementation and embedding of these new tools and practices.

Skills on Resume: 

• Social Media Strategy (Hard Skills)
• Content Creation (Hard Skills)
• Brand Voice Development (Hard Skills)
• Campaign Management (Hard Skills)
• Metrics & Reporting (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Process Optimization (Hard Skills)
• Training & Best Practices (Soft Skills)

Job Summary: 

• Leads both media and digital marketing strategy for the company.
• Manages and oversees all aspects of a digital marketing campaign for the company's initiatives
• Primary marketing liaison for all landing page experiences driven by digital media
• Primary marketing contact for all business management solution platform integrations and partners
• Review all proposed media recommendations proposed by media agencies to determine if they best meet the criteria of campaigns
• Partner with content marketing, owned media channels, and ecommerce to determine the most relevant digital experiences from paid media
• Oversee digital integration between Datorama and Adobe Analytics, and ensure data mapping is correct
• Derive correlations between landing experience KPIs and possible updates to digital marketing campaigns
• Lead bi-weekly internal touch base with e-commerce analytics partners and monthly KPI reviews with Media agency
• Deliver quarterly reports with digital insights and KPI reporting
• Partner with content team and ecommerce team on Search Engine Optimization for content and campaigns and deliver recommendations to increase SEO ranking
• Make platform recommendations on content/messaging to increase engagement with digital creative
• Maintain brand consistency across platforms
• Ensure all key stakeholders have successfully aligned on media recommendations, campaign creative, and messaging by platform to hit in-market media deadlines
• Monitor and evaluate media campaigns for effectiveness, proposing opportunities for updates to messaging and/or optimizations to increase engagement and conversion
• Appropriately manage, forecast, and monitor the media budget
• Partner with marketing analytics to provide clear detail around KPI/online sales as a part of overall product marketing campaigns and marketing initiatives

Skills on Resume: 

• Digital Marketing Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Media Evaluation (Hard Skills)
• Data Integration (Hard Skills)
• SEO Optimization (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Reporting & Analysis (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Execute paid media campaigns including Search, Social, Display, and Video. 
• Monitor and optimize campaigns including keyword development, bid and budget management, targeting adjustments, ad copy creation, and A/B testing. 
• Report on campaign performance and provide detailed insights.
• Collaborate with Account Management, Strategy, Analytics, and UX internal teams. 
• Be the subject matter expert for the agency on industry trends and platforms.
• Use reporting, analytics, and trend tools daily.
• Clearly explain campaign performance to clients with varying levels of digital marketing experience.  
• Own highly visible display or paid social growth campaigns, including responsibility for bids and audiences, creatives and landing pages, scheduling, and testing.
• Measure and analyze performance, and identify new opportunities based on both internal and platform sources.
• Responsible for setting up all DSP conversion tracking and attribution 
• Implement and continually test new creative messaging, landing pages, campaigns, and tools.
• Develop strategic marketing plans for paid media, including display ads, and native, and social media channels.
• Work with both internal teams and external agencies to identify gaps and opportunities for campaign optimizations.
• Manage tagging, tracking, and reporting in partnership with the operations team 
• Assess and develop new digital ad opportunities

Skills on Resume: 

• Paid Media Campaigns (Hard Skills)
• Campaign Optimization (Hard Skills)
• Reporting & Analytics (Hard Skills)
• Collaboration (Soft Skills)
• Industry Expertise (Hard Skills)
• Client Communication (Soft Skills)
• Creative Testing (Hard Skills)
• Digital Strategy Development (Hard Skills)

Job Summary: 

• Develop highly targeted omnichannel distribution strategies inclusive of tactics such as paid social, programmatic native content syndication, display advertising, video advertising, etc.
• Monitor campaigns on a regular basis and make performance optimizations to stay within set monthly budgets and achieve KPI goals.
• Aid in managing and maintaining audience segments across campaigns and platforms.
• Partner with the Engagement Manager to amplify organic social content and develop follower acquisition campaigns, and partner with editorial teams to develop and execute campaign strategies.
• Draft optimized marketing copy for ad units, landing pages, etc.
• Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights.
• Collaborate with other discipline leads (creative, content, UX, strategy, analytics, etc.) to service clients as part of integrated content production and delivery programs.
• Contribute to standardizing agency-wide processes for digital advertising.
• Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing initiatives and results.
• Manage day-to-day execution including campaign setup, tag management, trafficking, targeting selections and approvals, in-market tests, and optimizations.
• Optimize and measure marketing tactics for each stage of the customer journey from awareness to conversion, ensuring goals are being met.
• Collaborate with data analysts on projections, results, and reporting.
• Grow digital program by staying on top of industry trends and innovations and identifying new opportunities.
• Understand ongoing changes to digital measurement and their impact on media buying.
• Develop and implement A/B tests, including but not limited to audience tests, ad copy, calls to action, and landing pages.

Skills on Resume: 

• Omnichannel Strategy (Hard Skills)
• Campaign Optimization (Hard Skills)
• Audience Segmentation (Hard Skills)
• Content Collaboration (Soft Skills)
• Marketing Copywriting (Hard Skills)
• Reporting & Analysis (Hard Skills)
• Client Communication (Soft Skills)
• A/B Testing (Hard Skills)

Job Summary: 

• Provide recommendations and execute strategies for specific specialized digital channels, campaign structuring, targeting, and other facets of the digital tactic
• Continually bring new ideas to the table and drive the business forward
• Cause clients and prospects to view us as a provider of innovative media solutions by expanding and sharing knowledge of new technologies and business opportunities through industry research, industry events, and vendor offerings
• Manage day-to-day operations of digital campaigns and accounts
• Strategize, plan, and buy online media for PPC and programmatic ads
• Perform in-depth analysis of campaigns using internal reporting, Google Ads, Bing Ads, DV360, DCM, and Google Analytics
• Identify efficient and precise targeting strategies that meet the client’s digital objective and set up testing scenarios to gain continual learning and improvement
• Manage budgets to ensure proper allocation following goals
• Conduct keyword/targeting research, competitive benchmarking, and selection for campaigns
• Define, monitor, and analyze key performance indicators for continuous improvement of digital media campaigns
• Provide monthly reporting and analysis to clients.
• Monitor campaign results and analyze/report key metrics
• Communicate with the Media Supervisor/Director and/or Client Services regarding needs, results, etc.
• Implement new campaign strategies, accounts, ad groups, ad creation, optimization, budgets, and maintenance
• Generate quarterly client reports for all major metrics
• Collaborate with Media Supervisor/Director and Client Services on the creation and delivery of campaign overview and analysis

Skills on Resume: 

• Digital Strategy (Hard Skills)
• Campaign Management (Hard Skills)
• Media Buying (Hard Skills)
• Data Analysis (Hard Skills)
• Targeting & Research (Hard Skills)
• Budget Management (Hard Skills)
• Reporting & Communication (Soft Skills)
• Client Collaboration (Soft Skills)

Job Summary: 

• Manage execution for all paid digital channels including Paid Search, SEO, Affiliate, Paid Social, and Display, in collaboration with the Senior Manager.
• Develop and implement media plans that translate the marketing objectives and strategies into successful tactics aimed at driving sales and customer engagement and supporting the overall corporate growth strategy
• Support weekly, quarterly, and ad hoc reporting to analyze campaign and media performance
• Work cross-functionally with internal stakeholders and marketing partners to drive eCommerce and Retail store performance.
• Act as liaison between media agency partners.
• Develop media briefs and partner with the in-house creative team to ensure assets are created on time and delivered/trafficked to appropriate partners
• Optimize campaigns based on both past performance and upcoming creative, leveraging insights to drive results
• Partner with eCommerce partners to strategize on linking optimization
• Support 360 marketing activations with an emphasis on recruitment
• Report on overall digital marketing channels with a focus on analytical and strategic takeaways.
• Partner internally and externally to manage and report on KPIs, successes, and opportunities
• Provide input on the full funnel integrated planning and execution for the brand by partnering with cross-functionally considering financial, marketing, customer, and brand strategies for both online and stores
• Manage digital marketing calendar inclusive of all channels and promotional information
• Adopt a test-and-learn approach, identifying testing opportunities with an eye for growth
• Accountable for leveraging reporting and tools to communicate performance and learnings
• Bring innovative thinking, ideas, and industry trends to help drive customer engagement and financial performance

Skills on Resume: 

• Digital Campaign Management (Hard Skills)
• Media Planning (Hard Skills)
• Performance Reporting (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Creative Brief Development (Hard Skills)
• Campaign Optimization (Hard Skills)
• KPI Management (Hard Skills)
• Innovation & Trend Analysis (Soft Skills)