DIGITAL MEDIA MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS
Published: Nov 29, 2024 – The Digital Media Manager possesses strong communication skills, effectively delivering media plans and analyses to colleagues and clients while managing digital advertising campaigns across various platforms. This role requires expertise in tools like GDN, DoubleClick DCM, and Waze, alongside the ability to independently handle responsibilities and thrive in fast-paced environments. With a solid understanding of campaign lifecycles, data analysis, and interactive UX, the manager ensures optimal media performance, including monitoring KPIs and verifying advertising standards.
Essential Hard and Soft Skills for a Standout Digital Media Manager Resume
- Digital Advertising
- Campaign Management
- Data Analysis
- SEO/SEM
- Google Analytics
- Social Media Advertising
- Content Management Systems
- Programmatic Buying
- A/B Testing
- Conversion Optimization
- Communication
- Problem-Solving
- Time Management
- Adaptability
- Creativity
- Attention to Detail
- Critical Thinking
- Collaboration
- Leadership
- Project Management
Summary of Digital Media Manager Knowledge and Qualifications on Resume
1. BA in Communications with 8 years of Experience
- Hands-on experience in digital marketing (e.g. Facebook Advertising, Google Ads, etc.) or another highly analytical discipline.
- Must have a strong understanding of how to drive performance to specific audiences/journeys and how to optimize based on learnings.
- Comfortable with and experienced in managing multi-million-dollar advertising budgets.
- Experience in working with large datasets and performing quantitative analysis.
- Proven ability to manage multiple projects at a time while paying strict attention to detail.
- Strong mathematical and analytical skills.
- Extensive experience with A/B and multivariate testing.
- Strong communication skills (written and verbal).
- Self-directed and effective working independently, yet equally comfortable contributing in a fast-paced team environment.
- Must be organized, detail-oriented, and exhibit critical thinking skills.
- Must have an entrepreneurial and self-starting mentality
- Demonstrated experience in writing and executing social and digital media plans.
- Demonstrated ability to work respectfully and collegially in teams and with professionals of different levels and backgrounds around the world.
2. BA in Advertising with 4 years of Experience
- Work experience and/or training or a combination of experience and education.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media software (e.g. HubSpot's Social Inbox) to monitor social media conversations.
- Knowledge of social media best practices
- Experience with email marketing, lead nurturing, marketing automation, and web analytics.
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
- Proficiency in email marketing and marketing automation technology.
- Highly analytical and able to derive meaning from data through A/B testing and email optimization.
- Excellent writer and communicator (in both written and verbal form).
- Experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging.
3. BA in Media Studies with 7 years of Experience
- Experience producing and managing high-impact web content
- Directly relevant experience in an agency, business, or organization that required managing significant Web projects can offset years of professional experience
- Experience shooting and editing video, combined with proficiency in Final Cut Pro or Avid editing systems
- Demonstrated experience working with social media at an organizational level
- Working knowledge of various web content management systems, combined with a demonstrated ability to learn new systems
- Proficiency with common internet technologies including XSLT, HTML/HTML5, CSS, JavaScript
- Familiarity with ASP, XML, JQuery, Quicktime, PHP, .NET and relational databases
- Proficient in Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, Flash, Fireworks, etc.) and Microsoft Office
- Demonstrated ability to apply best practices in content strategy to positively affect SEO
- Demonstrated analytical skills with the ability to interpret data and use it to drive actionable recommendations
- Experience using media management/site analytics tools such as Google Analytics, WebTrends, Adobe Digital Marketing Suite, Omniture, HitWise, Quantcast, or a combination of education and related experience
- Ability to periodically work extended workdays and occasional weekends.
4. BA in Digital Media with 6 years of Experience
- Ability to communicate clearly and effectively with colleagues and clients, including presentations on media plans and analysis.
- Willingness to learn new things and the ability to own job responsibilities completely.
- Familiarity and understanding of digital media campaign management platforms (i.e. GDN, DoubleClick DCM, DoubleVerify, New Home Feed, Waze, Mobile SMS, etc.)
- Experience executing digital advertising campaigns across channels
- Ability to work in a fast-paced environment and learn quickly.
- Organized, self-starter, takes initiative, and ability to work independently and as part of a team.
- A clear understanding of the campaign execution lifecycle.
- Ability to analyze campaign KPIs and distinguish data correlation from causality.
- Firm grasp of Interactive U/X in regards to digital media performance.
- Understanding of verification services, viewability KPIs, and display advertising fraud.
- Background in multiple industry verticals.