DIGITAL MEDIA PLANNER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 25, 2024 - The Digital Media Planner, preferably Google Analytics certified, brings a blend of strong presentation and writing skills, essential for professional client representation and compelling communication. With extensive experience in programmatic media and adept use of research tools, this role demands creative problem-solving and a data-driven, test-and-learn approach to campaign optimization. Demonstrates leadership, initiative, and an accountability for delivering high-quality, impactful digital marketing solutions.

Essential Hard and Soft Skills for a Standout Digital Media Planner Resume
  • Google Analytics
  • Programmatic Buying
  • SEO/SEM
  • Data Analysis
  • Media Planning Software
  • Social Media Advertising
  • Content Management Systems
  • Video Advertising
  • Mobile Marketing
  • Digital Campaign Management
  • Creative Thinking
  • Problem Solving
  • Persuasive Communication
  • Leadership
  • Client Relationship Management
  • Adaptability
  • Team Collaboration
  • Presentation Skills
  • Strategic Planning
  • Accountability

Summary of Digital Media Planner Knowledge and Qualifications on Resume

1. BA in Advertising with 3 Years of Experience

  • Experience with an emphasis on digital media/advertising and social media advertising in a wide range of execution.
  • Experience at an omni-channel brand with a high volume of complex data and/or familiar with the online and offline media landscape (CPG experience a plus) or with a media company/agency.
  • Knowledge of digital buying and planning tools such as but not limited to: Google AdWords, Amazon Marketing, Facebook Business Manager, Twitter, Snapchat, Pinterest, DCM, comScore, Prisma and Mediatools.
  • A strategic thinker, practitioner, and excellent collaborator with experience building and leading analytics and managing agile workflows, including experience working with teams to successfully implement recommendations to drive business growth.
  • Must be proactive and focused, detail-oriented, self-motivated, results-driven, and able to manage multiple priorities and projects simultaneously in a fast-paced environment.
  • Ability to think creatively, critically, in order to clearly present ideas and communicate with leadership.
  • Strong verbal, written, and presentation skills.
  • Digital media certifications a plus: Google, Facebook, Twitter, etc.
  • Strong skills in Microsoft Office (Excel, Power Point, Word) and related software.
  • HTML/CSS experience

2. BA in Marketing with 2 Years of Experience

  • Experience in marketing, advertising, communications or related field
  • Proficient and in-depth knowledge of Google Analytics, Facebook Ads, LinkedIn Ads, and other digital channels
  • Google Analytics Certified Preferable                                                                        
  • Strong presentation skills coupled with the confidence, professionalism and integrity necessary to represent the agency to its client(s)
  • Strong written communications skills 
  • Experience with and working knowledge of media research tools and resources
  • A creative thinker with a passion for generating great ideas on behalf of clients 
  • Client-facing digital marketing experience
  • Experience with programmatic media
  • Must display initiative within work and accountability for quality output
  • Excellent writing and strong/persuasive presentation skills
  • Ability to problem-solve, troubleshoot, analyze data to extract insights from extremely large data-sets, and apply rigor around employing a “test-and-learn” approach
  • Must possess strong leadership qualities

3. BA in Media Studies with 6 Years of Experience

  • Professional experience planning, executing and analyzing digital media campaigns
  • Experience with offline paid media 
  • Ability to set up campaigns in Facebook Business Manager, Google Ads, and Bing, plus functional knowledge of Google Analytics and Keyword Planner 
  • Ability to work collaboratively in a fast-paced environment
  • Strong written and verbal communication skills, both internal and client-facing
  • Desire to continuously and actively learn about all forms of online and offline media
  • Experience in Microsoft Word, Excel and PowerPoint
  • Digital advertising experience, with programming buying experience (any DSP)
  • Experience managing third party ad servers like DoubleClick, MediaMath
  • Experience with analytics and tracking platforms, Google Ad Stack, TVSquared, Tableau, etc.
  • Experience with planning software, ComScore, Nielsen, etc.
  • Very strong Excel skills, data-guru, performance driven
  • Client savvy, strong presentations skills
  • Working knowledge of media buying, research, platforms using programmatic approach

4. BA in Communications with 6 Years of Experience

  • Experience in a digital media planning, buying or similar role
  • Strong understanding of (programmatic) display, SEM and social media advertising
  • Experience in planning and managing performance marketing campaigns
  • Experience in a role with a regional scope in South-East Asia a plus
  • Experience and ability to navigate the media landscape across South East Asia markets
  • Comfortable handling and managing in-depth reports and analysis
  • Meticulous attention to detail, the ability to organise and prioritise tasks to manage multiple concurrent projects and perform under tight timelines
  • Keen to challenge yourself, willingness to go above and beyond for team and clients
  • Highly experienced Microsoft Excel and PowerPoint user
  • Excellent communication and presentation skills and demonstrated ability to collaborate with multiple teams or business leaders is ideal
  • Process oriented, Self-driven, keen learner and with a positive attitude

5. BA in Advertising with 3 Years of Experience

  • Experience in digital media industry/agencies
  • Strong understanding of different type of key digital media performance metrics such as CPM, CPC, CPV, CPL and CPA 
  • Strong understanding of digital eco-system, DSP/SSP/DMP/CDP
  • Experience in handling different key digital media platform, i.e adwords, facebook, DSP, Twitter, influencers are a value add.
  • Good business acumen
  • Ability to think strategically and creatively to make a difference.
  • Detail orientated
  • Energetic, confident and self-motivated individual
  • Strong negotiation, communication and relationship building skills.
  • Strong command and proficiency of English 
  • Resilient in problem solving and resourceful in handing challenges.
  • Software skills: Microsoft Office, Internet, expert in PowerPoint presentation and project planning.
  • Ability to work independently and also in teams.
  • Ability to analyse data and synthesize information.

6. BA in Marketing with 5 Years of Experience

  • Experience developing and managing digital media campaigns, including experience leading other digital media team members.
  • Proficiency with Campaign Manager, The Trade Desk (or similar DSP), Google Ads, Microsoft Ads, Facebook, and Google Analytics.
  • Some paid search (Google and Bing) and paid social (Facebook) experience
  • Experience generating new leads, customers and revenue
  • Experience with e-CRM or donation platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly 
  • Some knowledge and experience with CMS
  • Must work well under pressure, meet deadlines, and have a get-it-done attitude.
  • Ability to handle multiple complex projects, a resourceful self-starter who can take initiative and follow through on projects.
  • Demonstrated attention to detail and strong organizational skills.
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Excel, Word, and PowerPoint, as well as Microsoft Teams.

7. BA in Media Studies with 4 Years of Experience

  • Excellent communication skills to share findings in an understandable and actionable manner
  • Ability to work successfully in a dynamic, fast-paced environment
  • Combination of technical skills and business savvy to interface with all levels and disciplines across the organization
  • Proven track record of dealing well with ambiguity, prioritizing needs, and delivering results in a dynamic environment
  • Excellent interpersonal, written and oral communication skills
  • Natural curiosity and desire to learn
  • Experience with statistical analysis and modeling
  • Certifications by Google, Facebook, Digital analytics
  • Hands on experience of Power BI, Tableau, etc
  • Experience with statistical analysis and modeling
  • Certifications by Google, Facebook, Digital analytics
  • Hands on experience of Power BI, Tableau, etc

8. BA in Communications with 3 Years of Experience

  • Paid search and social experience 
  • Experience working in large scale, complex display campaigns
  • Strong analytical skills and understanding of KPI's for online/digital media
  • Ability to adapt quickly and balance numerous responsibilities
  • Desire to work and ability to thrive in a fast-paced, dynamic environment
  • Excellent written and verbal communication skills, specifically in Media Plan presentations
  • Digital agency and/or hospitality marketing experience
  • Skilled in Microsoft Office applications, with a focus on Excel and PowerPoint
  • Highly experienced across display, video, mobile, programmatic, social media including Facebook/Instagram, Google Suite
  • Experience with research to support the development of media objectives, strategies, and tactics, including @Plan, ComScore, Ad Relevance, eMarketer and google
  • Highly skilled in setting up campaigns in Facebook Ads Manager, Google Ads (YouTube, GDN)
  • Experience/knowledge of Ad Ops preferred: Traffic plan assets such as creative and required tracking tags to vendors
  • Third-party ad server and ad verifications
  • Experience in developing and research to build media plans that specify which forms of media will be used to effectively to reach the target audience