• Develop strategic approaches to meet client marketing objectives
• Assist in the development of the recommendation document
• Utilize media research tools and resources to aid in campaign recommendations
• Customize Requests for Proposals through communication with internal teams and external partner
• Evaluate RFPs and aid in determining partner and media selections
• Assist in development of the final buy recommendation and summary
• Communicate with creative teams and gather necessary assets for creative builds
• Day-to-day communication and relationship with the Havas Healthcare Team
• Develop insertion orders and purchase orders
• End to end project management of campaigns
• Trafficking, QA and monitoring of a campaign
• Field cross-departmental questions regarding campaign execution
• Gather and analyze the data, and assist in the development of results documents highlighting the relevant learnings and recommendations for future campaigns
• Day-to-day contact for internal teams specific to client business
• Manage partner relationships and communication
• Aid in the management of partner solicitations

Skills: Strategic Planning, Document Development, Media Research, RFP Customization, Partner Evaluation, Project Management, Data Analysis, Internal Communication

• Design, execute, and optimize digital advertising campaigns using a programmatic DSP, Google Ads, paid social, native ad platforms
• Conduct media, industry, and audience research to develop compelling and targeted advertising and marketing plans
• Manage budgets effectively to ensure accuracy in spend, reconcile 
• Be the day-to-day contact for media vendors and aid in the management of general media department solicitations
• Identify optimal mix of media channels to create the most cost effective way to reach client target audiences.
• Measure and report performance of digital marketing campaigns, and assess against goals
• Identify campaign trends and insights, then optimize spend and performance based on insights
• Present digital media recommendations to account executives and clients 
• Train and develop junior team members
• Strategize, develop and execute innovative media campaigns and programs leveraging all consumption channels.
• Lead and execute buying strategies for custom client campaigns.
• Lead budget and resource allocation to effectively deliver against client KPIs.
• Utilize effective data and insights: competitive, marketing mix model allocations, targeting
• Collaborate with planners, senior Planners and supervisor for plan development
• Assist in the creation and presentation of media specific documents such as media plans, flowcharts, objectives and strategies decks, and other related functions
• Assists in management of day-to-day communication with internal and external teams

Skills: Programmatic Advertising, Media Research, Budget Management, Vendor Relations, Media Planning, Performance Analysis, Presentation Skills, Team Training

• Builds effective digital and social campaign plans using detailed media flowcharts.
• Secures and negotiates the best rates and terms for all types of media to support overall media plan.
• Keeps up to date with industry research figures, including audience delivery numbers.
• Monitors buying strategies, liaising and building relationships with clients and media sales companies.
• Collects and analyzes sales and consumer data.
• Identifies the target audience for a particular campaign and decides how best to communicate to that audience
• Books all media using new and existing media partners.
• Ensures advertisements run accurately so the desired media message is seen by target audience.
• Prepares client reporting and budget management, including preparing costing for clients and producing tracking updates throughout the campaign.
• Undertakes research using a wide range of specialist media resources.
• Works on a wide range of client accounts at the same time, often juggling various projects and deadlines.
• Oversees placement, optimization and recaps for all digital and social campaigns.
• Work alongside media planner on post campaign reconciliation and billing to resolve discrepancies within the billing process
• Participates in team brainstorms to kick off plan and consideration set development
• Assist in maintaining budget updates and spreadsheets
• Input data into Finance and Ad Serving platforms
• Assist in trafficking, tracking and reporting of online campaigns

Skills: Media Planning, Negotiation, Industry Research, Relationship Management, Data Analysis, Audience Targeting, Budget Management, Campaign Reconciliation

• Manage client relationships through the campaign life cycle: from requirement gathering and campaign scoping & planning through to execution and reporting
• Develop media strategy, channel/ platform recommendations and prepare the detailed media plan
• Working closely with other senior members of the team to create media strategies to achieve client’s performance marketing goals using search, paid social, programmatic and other media channels
• Negotiate with media owners for better rates and value adds
• Book ads both managed service and self-service across various platforms
• Collaborate with all media owners and internal teams to ensure all deliverables are met/launched on time and optimized throughout the campaign duration
• Maintain accurate, accessible and organized documentation
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels
• Weekly digital reporting, end of campaign reporting (eg. using Supermetrics as a connector to Data Studio) and reconciliation of final costs for finance billings
• Responsible for the creation and delivery of key presentations for the clients
• Manage all media planning and execution timelines while maintaining clear lines of communication with all stakeholders, both internal and external
• Track actuals and changes to media spend and strategy within Integrated Media Plan
• Utilize web analytics tools (Google Analytics, Facebook Ad manager, SEO/SEM tools) to assess platform performance and optimize efforts for business impact
• Monitor industry trends and acts as advisor & consult to Manager, Global Media Planning
• Maintain ownership of monthly budget and accruals process including expense report reconciliation and agency accruals
• Overall campaign execution, optimizations, monitor, and reporting

Skills: Client Relationship Management, Media Strategy Development, Negotiation, Ad Booking, Cross-functional Collaboration, Documentation Management, Reporting and Analytics, Presentation Skills

• Support Media Supervisors and Media Directors in the development of paid media strategies, buys, and analytics
• Research media options during planning process
• Execute client-approved media buys for multiple Agency clients
• Negotiate, placement and stewardship media
• Evaluates potential delivery of a wide range of media vehicles to determine which would most effectively drive KPIs
• Works with media sales representatives to develop customized programs that meet client budgets
• Maintains all media buys and is responsible for the post-buy analysis
• Support and/or manage the creation and optimization of self-managed digital media campaigns
• Audience Identification and Targeting
• Budget pacing and actualization
• Communicate buy orders and commercial traffic instructions to media vendors
• Lead media team member for the entry and management of media buy orders and invoice reconciliation in the billing cycle.
• Prepare analytical reports in support of both digital and traditional media buyers
• Source and communicate the ad material specifications and deadlines for all tactics within an approved plan
• Work as part of the integrated media planning group, applying both digital and traditional media solutions
• Work with team to deliver campaign metrics and, at campaign close, provide summaries of execution and analysis of performance

Skills: Media Research, Media Buying Execution, Negotiation Skills, KPI Analysis, Budget Management, Campaign Optimization, Communication Skills, Analytical Reporting

• Experience in digital ad sales
• Deep knowledge of Freewheel, GAM, Youtube
• Experience with digital ad campaigns management
• Strong analytical skills and solutions driven
• Strong communication and presentation skills
• Organizational and time management skills
• Fluent in English, second language (French, Spanish)
• Adapts to shifts in priorities and urgencies
• Experience in Microsoft Office including Excel, PowerPoint, Word
• Experience managing awareness (branding or message) and acquisition programs
• Experience working with an ad-serving platform (DCM preferred)
• An understanding of search engine marketing space and social media platforms
• Strong analytical skills with an ability to understand paid media concepts quickly

Qualifications: BA in Advertising with 3 Years of Experience

• Experience in advertising, ad tech or performance marketing
• Proven track record in developing strategic media plans
• Experience with Keynote, Google Suite and MS Office
• Experience working with a customer relationship management (CRM) platform such as Salesforce or Sugar
• Extremely deadline-oriented and organized with superior project management skills
• Thrives in a fast-paced environment with frequent, tight deadlines
• Pristine attention to detail and proofreading/editing skills, very detail-oriented
• Self-starter with the ability to collaborate and work well with teams
• Excellent written and oral communication skills
• Quick self-learner, problem-solver and solutions-oriented
• Demonstrates competitive spirit, shows desire to “move up”
• Social media buying experience on Facebook and/or Instagram 
• Experience buying and managing cross-platform digital advertising programs, utilizing various assets including display, video, and mobile

Qualifications: BA in Marketing with 2 Years of Experience

• In-depth understanding of media planning, negotiation, and performance analysis
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including Paid Search, Social, and Programmatic, agency experience highly 
• Working comprehension of strategy development and required media math
• Strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• Proficiency in the Microsoft Office suite of products and with various media planning/buying tools 
• Ability to productively manage time and efficiently handle multiple tasks
• Possess a strong work ethic with a high degree of self-motivation
• Desire to excel in a fast-paced, dynamic, and collaborative agency environment

Qualifications: BA in Communications with 2 Years of Experience

• Knowledge of Google Fundamentals of Digital Marketing, Google Analytics, Google Ads Video, Google Shopping Ads, Google Display Ads, Google Ads Search, Facebook Blueprint Planning
• Able to effectively project manage
• Numerically strong and analytically able
• Strong communicator with effective interpersonal relationships
• Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications
• Ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
• English fluency and language skills for effective business writing
• Solid data interpretation and analytics skills
• Agile and adaptable
• Able to self-start and self-manage
• English fluency and language skills for effective business writing

Qualifications: BA in Media Studies with 3 Years of Experience

• Media planning experience
• Strong quantitative and analytical skills
• Excellent verbal and written communication skills
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Proficiency in Microsoft Excel, Word, and PowerPoint
• Ability to multi-task, work successfully with teams, and work under pressure
• Excellent time-management skills
• Familiarity and/or experience with presentation software, including: Strong MS Office Suite experience (Word, Excel, Powerpoint) VBA 
• Experience with Data sources and technologies, such as: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, Comscore), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), and Digital Ad Server (e.g. DART, Atlas, Mediamind)
• High comfort level in developing and delivering presentations
• Client-side experience highly desirable
• Familiarity with, or strong desire to learn about, online marketing and display advertising.
• Experience in digital advertising analytics preferred, but candidates with no experience 

Qualifications: BA in Business Administration with 2 Years of Experience