Job Summary: 

• Create media plans that deliver on client business goals, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience at many moments throughout that unique customer journey
• Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment
• Execute both programmatic and site-direct media buying
• Conduct research and analyzing market data to identify trends/opportunities, experiment with new platforms and channels
• Communicate data and insights through compelling reports and presentations, both internally and to the client
• Monitor overall digital campaign pacing and performance across channels
• Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
• Update plans with actuals and reallocate budgets 
• Day-to-day contact for internal teams specific to client business
• Manage partner/vendor relationships and communication
• Support/mentor junior colleagues and contributes to new employee trainings
• Create actionable media plans leveraging media briefs, research and deep expertise within the digital media landscape.
• Consult with clients to understand goals and KPIs and recommend strategies and channels that will deliver on needs and budget realities.
• Manage the day-to-day needs of programmatic campaigns.

Skills on Resume: 

• Media Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Programmatic Buying (Hard Skills)
• Market Research (Hard Skills)
• Communication (Soft Skills)
• Performance Monitoring (Hard Skills)
• Relationship Management (Soft Skills)
• Mentorship (Soft Skills)

Job Summary: 

• Develop digital media recommendations with supporting rationale
• Build media plans based on client objectives and strategies
• Work within ICON’s campaign and budgeting tools to ensure accurate records of media and financial transactions
• Negotiate with media vendors to achieve the most efficient pricing for ICON clients
• Manage buys, analyze campaigns, and recommend tactical changes to maximize campaign performance
• Ensure accurate campaign information for ad server upload
• Assist in analysis of research to develop strategies and tactics
• Work with analytics, trafficking, ad-serving, and finance departments as part of the media management process
• Manage day-to-day plan changes and maintenance of media plans
• Establish and maintain effective relationships interdepartmentally as well as with those outside the team
• Stay current with industry trends
• Develop vendor relationships
• Manage RFP and negotiation process with outside partners to ensure placements meet campaign objectives, building relationships while at it.
• Communicate with direct partners to ensure continuity in campaign delivery.
• Oversee media authorizations, billing, and insertion orders.
• Ensure digital assets will deliver on brand and campaign objectives.

Skills on Resume: 

• Digital Media Planning (Hard Skills)
• Financial Record Keeping (Hard Skills)
• Negotiation (Hard Skills)
• Campaign Analysis (Hard Skills)
• Interdepartmental Coordination (Soft Skills)
• Relationship Building (Soft Skills)
• Trend Analysis (Hard Skills)
• Communication (Soft Skills)

Job Summary: 

• Demonstrates industry knowledge across all digital media
• Exhibits industry expertise, specifically with online programmatic buying and a basic understanding of search engine marketing
• Works within the media team to set integrated campaign strategies that will work across both digital and traditional mediums
• Supports account service and business development teams with subject matter expertise
• Performs extensive market research to evaluate target audience and preferred delivery methods
• Manages all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and some search engine marketing
• Assists in the identification and qualification of digital media vendors for client strategies
• Facilitates key meeting setup, scheduling and conference reports
• Ensures that all campaigns are running as planned, on budget, and with the proper creative message
• Manages digital billings including maintaining buys, invoices and billing transfer into Workamajig
• Monitors accuracy of ordered media and digital campaigns
• Resolves discrepancies in a timely and accurate manner
• Orders and confirms digital buys 
• Maintains a detailed list of incoming projects and project timelines
• Provides weekly, monthly, and/or quarterly reporting as needed by client
• Manages job allocation and time management within Workamajig

Skills on Resume: 

• Digital Media Expertise (Hard Skills)
• Programmatic Buying (Hard Skills)
• Market Research (Hard Skills)
• Strategy Development (Hard Skills)
• Vendor Management (Hard Skills)
• Project Management (Soft Skills)
• Problem Solving (Soft Skills)
• Time Management (Soft Skills)

Job Summary: 

• Stay informed about upcoming cultural moments, creative trends and collaborate on creative direction with the team
• Develop unique media plans, inclusive of custom programs, that meet client KPIs and adhere to internal pricing standards
• Contribute to strategy and brainstorming sessions for new clients and pitches
• Submit plans for internal review and work with counterparts to balance inventory and pricing goals with client objectives
• Work cross-functionally with Marketing to price and package proactive sponsorship opportunities
• Work closely with Account Management to understand client objectives and ensure the Media Plan meets those needs
• Follow, analyze, and optimize against digital trends and the latest technological advancements in media landscape
• Evaluate media campaign performance to inform future campaigns
• Identify areas for improvement within the pre-sale process and recommend solutions to drive operational efficiencies
• Attain training and certification in web analytics, search engine marketing, interactive marketing, email marketing and mobile phone marketing
• Promptly communicates inter-departmentally
• Provides support to media department
• Evaluate campaign performance metrics and make optimization recommendations based on insights.
• Present campaign performance to client stakeholders and consistently demonstrate a commitment to results.

Skills on Resume:

• Trend Analysis (Hard Skills)
• Media Planning (Hard Skills)
• Strategic Thinking (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Communication (Soft Skills)
• Performance Analysis (Hard Skills)
• Problem Solving (Soft Skills)
• Presentation Skills (Soft Skills)

Job Summary: 

• Compile RFPs and work with publishers to develop media executions
• Negotiate with publishers, compile plan specs, assign budget by publisher and placement strategy, and accurately finalize all client-facing documents
• Create media executions that are best positioned to meet the objectives and strategies of
• the client’s business
• Work with media analysts to develop campaign performance insights that inform ongoing
• optimization recommendations
• Maintain strong, professional relationships with the publisher community
• Proactively monitor category landscape and identify trends/partners for upcoming
• campaigns
• Manage positions on lower level (Assistant Media Planner) while effectively ‘managing up’ to
• ensure communication and effective performance
• Provide a high level of customer service to clients with effective communication, timely responses to requests and proactive resolution of potential issues.
• Attend client meetings to understand marketing needs
• Assist and build client campaign proposals.
• Present strategic recommendations based on client’s key objectives.
• Build audience strategies, media mix allocations, creative and media strategies that are aligned to client’s priorities and rooted in category and brands insight, as well as leverage historical media performance.

Skills on Resume: 

• RFP Compilation (Hard Skills)
• Negotiation (Hard Skills)
• Budget Management (Hard Skills)
• Performance Analysis (Hard Skills)
• Relationship Management (Soft Skills)
• Trend Identification (Hard Skills)
• Leadership (Soft Skills)
• Client Communication (Soft Skills)

Job Summary: 

• Builds search, display, pre-roll, social, traditional and other campaigns within platforms or vendors 
• Creates media plans overseen by senior media staff for media accounts in the small to mid-sized budget level
• Executes buying and billing functions for campaign plans
• Prepares and presents reports, insights and growth opportunities to clients 
• Supports account service and new business teams with research and recommendations for clients and prospects
• Participates in client and new business presentations
• Delivers recommendations for growth and new channels to senior media staff and the account service team
• Stays on top of trends in the media space, presenting new solutions and opportunities to agency stakeholders
• Traffics ad placements as needed through internal platforms (Campaign Manager) or direct-to-vendor needs
• Completes campaign setup and entry as needed in platforms or direct with vendors
• Negotiates placements for client campaigns
• Assists with training and mentorship of junior staff
• Work with various cross-functional teams including but not limited to Reporting & Insights, Analytics, Sales, Trading & Ad Ops, and Channel Development to deliver and execute effective results.
• Help the paid/growth team plan, run and assign out creative requests
• Coordinate with internal teams and external partners for all ad related requests
• Monitor paid media performance and work with team to create insights and optimization recommendations
• Facilitate ongoing paid initiatives and collaborate with the marketing team to develop overall marketing calendar
• Review and oversee all creative deliverables (i.e., strategic briefs, content tasks, launch materials etc.) to ensure quality standards
• Support creative conceptualization and help oversee execution of paid content.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Media Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Presentation Skills (Soft Skills)
• Research (Hard Skills)
• Trend Analysis (Hard Skills)
• Negotiation (Hard Skills)
• Mentorship (Soft Skills)

Job Summary: 

• Assist in executing paid campaigns across various channels [Facebook, Instagram, Youtube, LinkedIn, Google, etc.] for clients with monthly budgets that can exceed $100,000 per month.
• Work closely with the Senior Digital Media Buyer to ensure all campaigns are delivering optimally based on KPIs and client needs.
• Continuously analyze campaign performance and make performance optimizations to maximize efficiency and growth.
• Assist the digital team in managing budgets and digital spend to ensure that internal billing is in order.
• Monitor emerging trends in paid advertising across channels and be able to adjust accordingly.
• Assist in client-facing campaign performance reporting
• Responsible for using and analyzing FB/IG ads manager, Google display networks Adwords, and various other display, programmatic, and retargeting platforms.
• Conduct recurring daily, weekly & monthly paid social media advertising analysis and campaign optimizations.
• Manage campaign expenses, budget, estimate monthly costs and reconcile spending discrepancies.
• Collaborate with the client to develop digital plans that connect them with targeted audience online using website development, social media, and search, social, display and OTT advertising.
• Create unique, impactful captions, posts, and email content for client use.
• Work with the design team to conceptualize and develop graphics and video that communicate the client message and get results.
• Place ads for the clients’ targeted audiences and optimize them to get the best return on investment for ad spend.
• Manage pay-per-click advertising on various platforms that is brand-centric and has a visible impact.
• Manage yearly digital budgets.
• Support the Director of Accounts and Data with research, analysis, reporting, and account management.
• Create weekly reports that allows the campaign to visualize how ads are performing.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Budget Management (Hard Skills)
• Data Analysis (Hard Skills)
• Trend Monitoring (Hard Skills)
• Reporting (Hard Skills)
• Collaboration (Soft Skills)
• Creativity in Content Creation (Soft Skills)
• Strategic Planning (Hard Skills)

Job Summary: 

• Develop integrated digital media strategies
• Identify targeting strategies across campaigns
• Define key performance indicators to gauge success
• Prepare and deliver presentations
• Coordinate the implementation of digital media plans, overseeing the day-to-day execution and ensuring plans adhere to strategy
• Create and manage digital media program budgets
• Act as final resource for all inventory, billing and invoice discrepancies
• Collaborate with internal departments to deliver fully integrated campaigns
• Track digital campaign performance
• Analyze campaign metrics, proactively recommend optimization opportunities
• Prepare performance reports and make future state recommendations
• Monitor market trends and identify new digital opportunities
• Serve as key point of contact on designated client engagements
• Participate in agency growth and body of thought leadership

Skills on Resume: 

• Digital Media Strategy (Hard Skills)
• Targeting Strategy Development (Hard Skills)
• KPI Definition (Hard Skills)
• Presentation Skills (Soft Skills)
• Project Coordination (Hard Skills)
• Budget Management (Hard Skills)
• Problem Solving (Soft Skills)
• Trend Analysis (Hard Skills)

Job Summary: 

• Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
• Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
• Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
• Lead client presentations about proposed media plans, individually or as part of an integrated team. 
• Act as a digital media expert and support account services as needed in plan approval and adjustments.
• Update plans with actuals and reallocate budgets 
• Collaborate with media, creative, video and digital team members to ensure cohesion across channels and alignment with strategic goals.
• Monitor overall digital campaign pacing and performance. 
• Frequently communicate with digital media buyers about pacing, performance, and optimizations.
• Support pre- and post-campaign measurement of digital media campaign success.
• Develop expertise in client verticals.
• Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.
• Evaluate and make recommendations about digital media opportunities.
• Executing Digital campaigns full circle
• Reporting method and results behind initiatives
• Track, analyze and convey the success of campaigns & events
• Forward thinking and planning that goes beyond what is expected.

Skills on Resume: 

• Digital Media Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Presentation Development (Hard Skills)
• Leadership in Presentations (Soft Skills)
• Budget Management (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Trend Monitoring (Hard Skills)
• Reporting and Analytics (Hard Skills)

Job Summary: 

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan
• Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following Digital Display (both rich and standard executions), Online Radio, Online Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work perform and also help guide overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations
• Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys
• Drive channel growth via search/programmatic/social media channels to drive incremental revenue and achieve strategic business outcomes across multiple business channels.
• Develop trusted relationships with internal and external clients and teams
• Manage weekly briefing sessions with clients and other stakeholders to exceed commercial and business outcomes.
• End to end management of a marketing plan execution across search/programmatic/social channels
• Prepare, present and manage timelines & budgets, with constant monitoring of key dates and budget control.

Skills on Resume:

• Digital Media Strategy (Hard Skills)
• Media Campaign Planning (Hard Skills)
• Performance Analysis (Hard Skills)
• Team Coordination (Soft Skills)
• Training and Development (Soft Skills)
• Client Presentation (Soft Skills)
• Financial Reconciliation (Hard Skills)
• Use of Media Planning Tools (Hard Skills)

Job Summary: 

• Develop digital media strategy and detailed media plans, including channel and placement recommendations.
• Liaise with media owners, such as online newspapers, magazines and websites for proposals
• Identify target audiences and analyse behaviour for media planning
• Monitor campaign performance across all channels and flag needs for intervention
• Monitor campaign spends, manage campaign budgets and update stakeholders on campaign progress
• Evaluate the effectiveness of campaigns to inform future campaigns
• Work closely with media channel experts for efficient & timely optimizations for campaign delivery
• Build strong relationships with internal and external stakeholders. 
• Work cross-functionally with all stakeholders including Sales, Channel team, Analytics, Data science, consumer marketing, Product, and Engineering.
• Report and analyze campaign performance, on a daily, weekly and monthly basis, develop insights and present post campaign analysis.
• Conduct competitive intelligence scans/benchmarking and develop strategies to adapt to changing environment.
• Work with planners to put together media plans
• Work with AdOps to ensure tags are created and provided to vendors
• Manage tasks that include entering digital placements in Prisma and send IOs
• Pull digital campaign reports and monitor pacing of live campaigns
• Alert planners of digital pacing red flags

Skills on Resume: 

• Digital Media Planning (Hard Skills)
• Stakeholder Liaison (Soft Skills)
• Audience Analysis (Hard Skills)
• Campaign Monitoring (Hard Skills)
• Budget Management (Hard Skills)
• Relationship Building (Soft Skills)
• Data Reporting and Analysis (Hard Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary: 

• Exhibit working knowledge with planning across key digital channels: display, video, social, branded content, programmatic, search
• Proactively stay abreast of industry trends, news and latest technologies
• Assist in writing, analyzing, presenting of select media POVs and recommendations
• Mentor, manage, train assistant media planner with tasks and responsibilities
• Communicate and understand KPIs / success metrics for evaluating performance
• Educate media teams on the digital investment process
• Provide guidance to team members and nurture/promote team environment
• Train employees on tools and best practices
• Work in a team environment that promotes collaboration
• Manage day to day operations of the digital video media campaigns
• Plan & negotiate digital video media advertising
• Hands on management of digital video campaigns on Facebook, Youtube & DSPs
• Working directly with clients as well as internally with other media team members, brand managers and creative teams to establish media objectives, strategies, tactics and KPIs for advertising campaigns
• Performing ongoing campaign optimization, analysis and recommendations, primarily in the paid digital and social space
• Management of media buy process including but not limited to developing buy parameters, creating RFPs and negotiation (when applicable), client approval, reconciliation and invoicing of media campaigns
• Manage budget and flowcharts
• Reconcile invoices for multiple campaigns, ensure budgets are properly tracked

Skills on Resume: 

• Digital Media Planning (Hard Skills)
• Industry Trend Analysis (Hard Skills)
• Media Campaign Management (Hard Skills)
• Team Leadership (Soft Skills)
• Performance Metrics Understanding (Hard Skills)
• Employee Training (Soft Skills)
• Communication Skills (Soft Skills)
• Negotiation Skills (Hard Skills)

Job Summary: 

• Working with internal and external stakeholders to understand the client's business objectives and create display, video, and social advertising strategies.
• Hands on approach to media planning and booking, knowledge of programmatic platforms including DV360 
• Confident in measurement and performance reporting, able to identify opportunities and deliver data-led insights and actions.
• Confidently able to lead media plans and strategies, across multiple platforms.
• Work on several projects at the same time, often for several different clients
• Comfortable making decisions on the best form of media for specific clients and campaigns recommend the most appropriate types of media to use, as well as the most effective time spans and locations
• Strong understanding of digital media channels, incl programmatic and paid social + required creative and asset types.
• Understanding OOH is desirable but not essential.
• Solid understanding of appropriate use of digital creative assets and messaging
• Undertake research and analyse data using specialist industry resources
• Identify target audiences and analyse characteristics, behaviour and media habits
• Present proposals, including cost schedules, to clients and internal teams
• Supplier relationship management alongside Head of Paid Media
• Develop strong working relationships with suppliers and internal/external stakeholders
• Evaluate the effectiveness of campaigns to inform future ones.

Skills on Resume: 

• Media Strategy Development (Hard Skills)
• Programmatic Advertising (Hard Skills)
• Performance Analysis (Hard Skills)
• Project Management (Soft Skills)
• Decision-Making (Soft Skills)
• Digital Media Knowledge (Hard Skills)
• Data Analysis (Hard Skills)
• Presentation Skills (Soft Skills)

Job Summary: 

• Initiate creative and innovative uses of digital media relevant to Client's business
• Present strategic recommendations to leadership and other departments
• Assist with the negotiation of annual contract with various vendors
• Maintain media plan(s) including changes, budgeting, reporting and optimization
• Manage budgets, including development of buy specs, campaign pacing, and reconciliation
• Keep flowcharts and all client facing documentation updated with accurate spend and delivery
• Craft monthly and post-campaign decks with reporting, analysis, and application of learnings
• Develop and foster strong and effective relationships with clients, agency counterparts, and various media partners
• Review industry trends and creative work by other advertisers to spark innovation
• Work with partners to evaluate new opportunities and build test recommendations and strong POVs
• Keep up to date on automotive industry trends and media landscape
• Investigate and utilize information from syndicated research sources
• Train and mentor Assistant Media Planners on foundational tasks/tools, agency processes, and media strategy
• Measure, report, and optimize performance of digital video campaigns
• Stay up to date with digital video advertising trends and potential new channels/platforms.
• Stay up to date on product development and trends

Skills on Resume: 

• Digital Media Innovation (Hard Skills)
• Strategic Presentation (Soft Skills)
• Contract Negotiation (Hard Skills)
• Budget Management (Hard Skills)
• Reporting and Analysis (Hard Skills)
• Relationship Management (Soft Skills)
• Industry Trend Analysis (Hard Skills)
• Mentorship (Soft Skills)

Job Summary: 

• Create media plans that deliver on client business goals, leveraging historical performance, industry benchmarks, and research to deliver the right message to the right audience at many moments throughout that unique customer journey
• Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment
• Execute both programmatic and site-direct media buying
• Conduct research and analyzing market data to identify trends/opportunities, experiment with new platforms and channels
• Communicate data and insights through compelling reports and presentations, both internally and to the client
• Monitor overall digital campaign pacing and performance across channels
• Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
• Update plans with actuals and reallocate budgets 
• Day-to-day contact for internal teams specific to client business
• Manage partner/vendor relationships and communication
• Support/mentor junior colleagues and contributes to new employee trainings
• Work with media team to build out integrated media plan presentations 
• Understand client brief and objectives to make strategic recommendations 
• Set up and manage campaigns in DSP 
• Proactively monitor campaign activity for delivery, ad quality and performance 
• Pull reporting and identify ongoing optimization opportunities  
• Work with media team to ensure plans are recorded for client billing purposes and trafficked according to campaign specifications 

Skills on Resume: 

• Media Planning (Hard Skills)
• Data Analysis (Hard Skills)
• Programmatic Buying (Hard Skills)
• Market Research (Hard Skills)
• Communication (Soft Skills)
• Performance Monitoring (Hard Skills)
• Relationship Management (Soft Skills)
• Mentorship (Soft Skills)