Job Summary:

• Own and implement the recruitment marketing and employer branding strategy to attract high-quality applicants
• Curate and own a content plan for the employer brand, showcasing people's stories across the organisation and bringing them to life on social media
• Create engaging job descriptions, and campaigns across social media platforms
• Track, measure and report on social media and campaign results
• Plan and manage recruitment media campaigns and newsletters
• Oversee the company's career site and suggest improvements
• Identify the tactics and platforms that will be most effective in reaching a specified target audience
• Monitor Glassdoor and plan and execute activities for engaging reviewers, as well as reporting findings to the HR Leadership team
• Create reports on key recruitment marketing metrics
• Work closely with the resourcing team to develop creative ways to address recruitment challenges
• Suggest new ideas for improving candidate experience and engagement
• Keep abreast of new trends in social media channels

Skills on Resume:

• Employer Branding (Soft Skills)
• Content Creation (Hard Skills)
• Social Media Management (Hard Skills)
• Analytics & Reporting (Hard Skills)
• Campaign Management (Hard Skills)
• Career Site Optimization (Hard Skills)
• Employee Engagement (Soft Skills)
• Trend Awareness (Soft Skills)

Job Summary:

• Collaborate with the team to articulate the clients needs into effective digital performance marketing strategies which may include market and audience research and analysis, digital media and performance marketing strategy, media planning, campaign setup, budgeting and optimization, analysis and reporting.
• Support the experiential team in digital media and performance marketing-related briefings or presentations to clients
• Direct the strategic driven aspects of the digital media and performance marketing execution to achieve the desired results
• Maintain and share proficiency and knowledge in new digital media concepts, trends, technology and engagement strategies to implement for projects.
• Continuously grow and learn relevant knowledge and skills by participating in training and educational opportunities.
• Meet operational procedure standards by following documentation, reports, production, productivity, quality, and service standards, resolving operational problems, and identifying work process improvements.
• Be an expert on online channels and digital marketing. Know the various ingredients for success in digital marketing.
• Provide technical support to programmatic for all campaigns, including assistance with Google Analytics discrepancies, tracking issues, creative troubleshooting, and other projects.
• Work closely with Programmatic Teams / Product Teams to check issues, report media buying results. Assist in the creation, execution and optimization of programmatic ad campaigns.
• Create and execute operations processes to ensure the successful delivery of campaigns.
• Implement and execute Facebook ads, Google ads and Services initiatives for client
• Produce periodic reports for management and further analysis

Skills on Resume:

• Digital Strategy (Hard Skills)
• Campaign Execution (Hard Skills)
• Analytics and Reporting (Hard Skills)
• Programmatic Advertising (Hard Skills)
• Client Collaboration (Soft Skills)
• Trend Awareness (Hard Skills)
• Problem-Solving (Soft Skills)
• Social Media Ads (Hard Skills)

Job Summary:

• Up-to-date with the latest trends and best practices in online marketing and measurement
• Develop and execute B2C marketing campaigns in order to generate leads
• Develop and implement tactics for social media to increase brand awareness and lead generation
• Create demand-generation campaigns, using engagement data to optimize performance
• Monitor the company’s Social Media activity providing accurate reports and analysis
• Research and evaluate competitors' digital content
• Come up with concepts for webinars, podcasts, videos or other projects we organize
• Propose and help implement marketing programs and promotional campaigns on marketplaces
• Provide monthly analytic reports with recommendations specific to driving and optimizing behavior and campaign response.
• Manage PPC advertising campaigns within the approved budget
• Review new technologies to keep the company at the forefront of developments in digital marketing

Skills on Resume:

• Digital Marketing Trends Awareness (Hard Skills)
• B2C Campaign Execution (Hard Skills)
• Social Media Strategy (Hard Skills)
• Demand Generation (Hard Skills)
• Social Media Monitoring (Hard Skills)
• Competitor Research (Hard Skills)
• Content Creation (Hard Skills)
• PPC Campaign Management (Hard Skills)

Job Summary:

• Own full lifecycle of digital media planning and buying such as inception, strategy, execution, analytics, optimization and managing spends.
• Manage media strategy and oversee agency execution of programmatic buys across digital video, digital display & streaming audio.
• Ability to perform hands-on, in-platform, campaign execution.
• Collaborate with key stakeholders, focusing on ad product & creative innovation, audience and data strategy, and measurement and attribution opportunities.
• Responsible for developing digital channel testing roadmaps, establishing A/B testing frameworks, and measurement plans.
• Work cross-functionally with marketing, sales and corporate buying teams
• Provide analysis on digital data to guide strategic business decisions for internal buying, merchandising, and marketing teams
• Create, measure, analyze and optimize digital marketing programs
• Manage paid search marketing campaigns using Google AdWords and Bing Ads
• Conduct keyword, trend, and audience research
• Run display, mobile and Paid Social advertising in Programmatic platforms and specific publishers
• Negotiate media buys and organize media proposals
• Track, measure and report online marketing performance regularly
• Evaluate and recommend new online marketing opportunities and technologies
• Collaborate with clients and internal teams

Skills on Resume: 

• Digital Media Planning (Hard Skills)
• Programmatic Media Buying (Hard Skills)
• Campaign Execution (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• A/B Testing (Hard Skills)
• Data Analysis (Hard Skills)
• Paid Search Management (Hard Skills)
• Media Negotiation (Hard Skills)

Job Summary:

• Responsible for campaign management and setup on 3rd party platforms.
• Manage retailer's budget and ensure campaigns are pacing to retailer's objective/KPI
• Daily monitoring to ensure campaigns are tracking accordingly
• Responsible for media execution to drive strong performance
• Coordinate efforts across creative, content, sales and analytics team to drive business results and effectiveness
• Create and analyze retailer reporting. This also includes verifying data and creating a story with data. Identifying opportunities for future improvement
• Campaign troubleshooting, identifying any campaign issues and providing a solution
• Help with process and systems improvement to improve the effectiveness of the execution of campaigns
• Provide deeper context and help facilitate discussion to help the team overcome issues.
• Cross-collaboration between media science, development, product and external teams to identify opportunities for improvement and troubleshoot problems on campaign performance or inefficiencies
• Campaign troubleshooting, identifying any campaign issues and working with team on providing a solution

Skills on Resume:

• Campaign Management (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Monitoring (Hard Skills)
• Media Execution (Hard Skills)
• Team Coordination (Soft Skills)
• Data Analysis (Hard Skills)
• Campaign Troubleshooting (Hard Skills)
• Process Improvement (Soft Skills)

Job Summary:

• Maintain the College’s websites, in English and French, using the College’s CMS (Sitecore).
• Post stories and documents to the College’s intranet (SharePoint).
• Ensure content (HTML, PDFs, video, etc.) complies with the College’s visual style and with the Accessibility for Ontarians with Disabilities Act (AODA) requirements.
• Coordinate social media posting, and maintaining the College’s publishing calendar.
• Monitor social media traffic and respond when appropriate, in consultation with the corporate communications and Client Services teams.
• Create newsletters and emails based on existing templates in the College’s software (Listserv), with content supplied by internal stakeholders.
• Test, troubleshoot and report delivery & clickthrough analytics.
• Test and perform QA on all work to ensure accuracy and completeness, including coordinating French QA with the translation team.
• Gather all required reviews and sign-offs from internal stakeholders prior to publishing.
• Act as backup for the Senior Digital Media Strategist
• Digital media buying using major display, search, and social networks to drive traffic to proprietary sites
• Own all steps of the ad operations process
• Text and display creative creation, split testing, and optimization

Skills on Resume:  

• Website Maintenance (Hard Skills)
• Content Management (Hard Skills)
• Accessibility Compliance (Hard Skills)
• Social Media Coordination (Soft Skills)
• Email & Newsletter Creation (Hard Skills)
• Analytics & Troubleshooting (Hard Skills)
• Quality Assurance (QA) (Hard Skills)
• Digital Media Buying (Hard Skills)
• Digital Media Specialist Responsibilities

Job Summary:

• Familiarity working with a variety of communication platforms (print, digital, social media, video, etc.).
• Adhere to the school’s Social Media Policy, Visual Identity Standards Manual, Editorial Standards Guide and Crisis Communications Plan.
• Responsible for the development and execution of marketing communications and digital content that support the objectives of Saint Ignatius High School.
• Write articles, stories and social media posts in support of the school and its mission.
• Ability to use graphic design skills to produce appealing print and electronic communications.
• Improving the school’s brand awareness using digital media channels such as YouTube, Instagram, and Facebook.
• Conduct social media audits to ensure best practices are being used.
• Responsible for keeping the online media library organized and up-to-date.
• Review new technologies to keep the school at the forefront of developments in digital marketing.
• Responsible for creating video content for strategic marketing campaigns.
• Supports the marketing team and key stakeholders with gathering, analyzing, and reporting on digital marketing campaign metrics.
• Use Adobe Suite of products to produce graphic and video content for various marketing projects.

Skills on Resume: 

• Multi-Platform Communication (Hard Skills)
• Policy Adherence (Soft Skills)
• Marketing Content Development (Hard Skills)
• Graphic Design (Hard Skills)
• Brand Awareness Strategy (Hard Skills)
• Social Media Audits (Hard Skills)
• Digital Media Organization (Hard Skills)
• Video Content Creation (Hard Skills)

Job Summary:

• Under the direction of the Director of Paid Ads, implement the paid media strategy and budget management
• Set up and launch all digital and social media advertising campaigns to meet budgets and goals. 
• Optimize campaigns for performance
• Provide detailed analytics and reports to evaluate advertising performance
• Create, review, and revise ad copy as needed
• Manages the implementation of native content and video placements through ad servers, on-site and on platforms.
• Monitors all campaigns daily for performance using metrics from a variety of sources, as needed, including Google Ad Manager, Google Analytics, video players, social platforms and third-party measurement tools.
• Manages the optimization of ongoing campaigns based on performance metrics.
• Identify opportunities for testing ad creative including image ads, video ads, ad copy, audiences, etc.
• Assist with performance reporting and post-campaign insight reports
• Source-level CPA optimizations to hit product LTV and ROI targets
• Leverage insights from analytics platforms to make optimizations to paid campaigns
• Proactively optimize purchased media through A/B testing, landing page optimization, and targeting

Skills on Resume:

• Paid Media Strategy Implementation (Hard Skills)
• Campaign Setup (Hard Skills)
• Campaign Optimization (Hard Skills)
• Analytics and Reporting (Hard Skills)
• Ad Copy Creation (Hard Skills)
• Native Content Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• A/B Testing (Hard Skills)

Job Summary:

• Generates content for the City's social media accounts by developing and coordinating quality copy, graphics, images, and video
• Gathering news, information, and photos and collecting information from multiple sources on a timely and continuous basis.
• Promotes department activities, services, and programs by determining the best way to present the message and the appropriate media channel(s) to use
• Assists in the overall City social media strategy through the developing a medial plan and calendar, by implementing best practices, researching audience preferences, and identifying new methods to share social content to include Facebook, Twitter, NextDoor, Instagram, YouTube, and other emerging social media channels.
• Evaluates and reports on success of social media outlets by gathering and analyzing data and providing feedback from social media trends and research.
• Assists in the monitoring and implementation of City brand guidelines.
• Supports monitoring and response to citizen inquiries and comments on social media channels and City email and coordinates with MyWaco application.
• Maintains a strong online company voice through social media.
• Prepares material for high-quality internal and external publications, including the monthly City Limits newsletter, internal employee newsletter, city calendar, etc.
• Assists with special projects and a wide range of communication tasks as needed or assigned.
• Assists in the planning and marketing of City events.
• May represent the City at Council meetings, community events, and other functions.
• Coordinates digital information needs for the City including the content and design of the City's websites.
• Supports the relationship between the City of Waco and the general public by demonstrating courteous and cooperative behavior when interacting with citizens, visitors and City staff
• Maintains confidentiality of work-related issues and City information

Skills on Resume:  

• Social Media Content Creation (Hard Skills)
• Information Gathering (Hard Skills)
• Media Channel Strategy (Hard Skills)
• Social Media Scheduling (Hard Skills)
• Data Analysis (Hard Skills)
• Brand Guidelines Implementation (Hard Skills)
• Citizen Engagement (Soft Skills)
• Event Support (Hard Skills)

Job Summary:

• Work with Media and Analytics Marketing Manager to manage and optimize all paid media efforts for consumer marketing and franchise development, including SEM, programmatic, OLV and paid social campaigns
• Collaborate with the Manager and other members of the Digital Marketing Team to optimize lead-generation efforts based on conversion metrics
• Responsible for managing relationships with external marketing agencies, including workflow with external marketing agencies
• Serve as an ambassador of the brand, and ensure all campaigns are in line with brand and development standards
• Collaborate with company leadership and internal stakeholders in developing media strategy and campaigns to meet long-term goals for growth
• Work closely with strategy managers and analytics to understand goals and objectives
• Manage media campaigns and resources to deliver results in support of the annual sales and marketing plan
• Manage and optimize workflow within the media channel to ensure that campaigns are executed in a timely and efficient manner
• Establish and maintain strong relationships within the company, as well as with franchise owners and external partners/agencies
• Provide metrics to measure the success of campaigns
• Manage online ad expenditures with reporting and performance analysis
• Coordinate research including surveys and focus groups

Skills on Resume:

• Paid Media Management (Hard Skills)
• Lead Generation Optimization (Hard Skills)
• Agency Relationship Management (Soft Skills)
• Brand Consistency (Soft Skills)
• Media Strategy Development (Hard Skills)
• Campaign Resource Management (Hard Skills)
• Performance Reporting (Hard Skills)
• Market Research Coordination (Hard Skills)

Job Summary:

• Expand SLEC’s content assessment toolkit and develop new frameworks, approaches and techniques for digital and social media marketing.
• Activate and execute the digital marketing strategy planning to coordinate branding and marketing efforts to grow user acquisition, engagement and personalization.
• Contribute to the team to effect content impact outcomes across the spectrum of communications material on print and online channels, and contribute ideas to optimize content for target audiences.
• Conceptualise editorial calendar, write, edit and publish content for SLEC’s digital and social media channels for the purpose of content development for digital assets and outreach to key stakeholders.
• Participate in fundraising, volunteer engagement and ground staff to run email marketing campaigns to support fundraising, volunteerism and branding outcomes.
• Establish key metrics and reporting for digital analytics and campaign performance.
• Knowledge of marketing automation is an advantage.
• Support online reputation management.
• Work closely with the communications team to manage database coordination of SLEC subscribers.
• Plan and execute digital marketing communication strategies that align with the brand's business objectives
• Develop the brand's online presence and identity
• Develop Social Media strategy including competitive analysis as well as guidelines and best practices
• Define budget recommendations for digital and online advertising

Skills on Resume:

• Content Assessment Development (Hard Skills)
• Digital Marketing Strategy Execution (Hard Skills)
• Content Optimization (Hard Skills)
• Editorial Content Creation (Hard Skills)
• Email Marketing (Hard Skills)
• Digital Analytics (Hard Skills)
• Reputation Management (Soft Skills)
• Social Media Strategy (Hard Skills)

Job Summary:

• Partner with the Integrated Media Manager to develop and continually optimize digital media investments based on Subaru of America business priorities, budgets and objectives. 
• Co-create media investment strategies with agency partners to uncover the media habits of target audience
• Define a custom media approach based on business objectives, and finalize and execute a media plan to address business objectives. 
• Provide day-to-day leadership of Subaru of America's digital media tactics (Examples paid search, digital display and video and social media. 
• Collaborate with internal and external stakeholders to make sure Subaru of America's digital media strategy is integrated across business. 
• Schedule digital media kick-off meetings to ensure the assets needed to fulfill the media plan are discussed, developed and are in place for all media launch dates. 
• Partner with internal and agency stakeholders to create campaign-level measurement plans
• Analyze consumer demand metrics with an emphasis on driving KPI's (Key Performance Indicators). 
• Investigate new media partners in conjunction with the lead agency and stay current with emerging technology to sustain a competitive edge. 
• Serve as a point of contact for any Subaru of America digital media questions from regional and retailer partners.
• Managing awareness, engagement and performance marketing activities, contributing to the planning and delivering e-commerce sales targets (drive online sales in paid channels, drive good quality new traffic & repeat visits to the site using available media arsenal).
• Day-to-day cooperation with digital agencies (Display & Video, SEM, Paid Social).
• Selection and localization of digital communication assets - in cooperation with advertising agencies/graphic designers.
• Digital media budget management.

Skills on Resume:

• Media Strategy Development (Hard Skills)
• Audience Analysis (Hard Skills)
• Media Execution (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Campaign Measurement (Hard Skills)
• Emerging Technology Awareness (Hard Skills)
• Budget Management (Hard Skills)
• E-Commerce Sales Optimization (Hard Skills)

Job Summary:

• Reorganize and improve the Center’s website to enhance its appearance, functionality, and user experience, ensuring alignment with the Center’s brand identity.
• Regularly update the website with news and content as provided by the Communications Director.
• Use SEO best practices to make content findable.
• Conduct regular content audits to eliminate redundant and/or duplicate information.
• Monitor, analyze, and share Google Analytics data with the Communications Director and Center leadership.
• Manage, maintain, and grow social media following on Twitter, Linked In, and other recommended social media channels.
• Refine the Center’s social media strategy and messaging guidelines to increase reach and engagement.
• Design and implement social media engagement campaigns to promote Center activities, including webinars, podcasts, policy papers, and other content driven by the Center’s National Scientific Council.
• Monitor, analyze, and share social media metrics with the Communications Director and Center leadership.
• Keep up to date with industry best practices and conduct basic market research to optimize campaign performance and engagement.
• Assist in developing digital marketing plans to promote webinars, podcasts, policy papers, and other content driven by the National Scientific Council.
• Advise Center staff, leadership, and the National Scientific Council as necessary on best digital practices.
• Serve as a trusted advisor to the Communications Director on digital communications and marketing strategy.
• Prepare effective audio/visual materials

Skills on Resume:

• Website Optimization (Hard Skills)
• SEO Best Practices (Hard Skills)
• Content Auditing (Hard Skills)
• Google Analytics Analysis (Hard Skills)
• Social Media Management (Hard Skills)
• Social Media Strategy Development (Hard Skills)
• Digital Marketing Campaigns (Hard Skills)
• Digital Communication Consulting (Soft Skills)