DIGITAL MEDIA SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 28, 2025 - The Digital Media Specialist is experienced in planning and executing paid digital media campaigns across Google Ads, social media ad platforms, and analytics tools such as Google Analytics and Google Tag Manager. Proficient in data visualization tools like Google Data Studio and Power BI, with strong knowledge of performance marketing and digital advertising strategies. This position demonstrates excellent communication skills, analytical thinking, and the ability to manage multiple tasks while staying updated on the latest digital marketing trends.

Essential Hard and Soft Skills for a Standout Digital Media Specialist Resume
  • Digital Advertising
  • SEO/SEM
  • Social Media Management
  • Content Creation
  • Analytics Tools (e.g.
  • Google Analytics)
  • Video Editing
  • Graphic Design
  • Email Marketing
  • Web Development
  • Data Analysis
  • Creativity
  • Communication
  • Adaptability
  • Problem-Solving
  • Collaboration
  • Time Management
  • Attention to Detail
  • Critical Thinking
  • Organization
  • Interpersonal Skills

Summary of Digital Media Specialist Knowledge and Qualifications on Resume

1. BS in Digital Media with 4 years of Experience

  • Ad server experience with DoubleClick DFP, ADTECH iQ, RightMedia, Atlas, 24/7 Real Media, or similar ad-serving solutions
  • 3rd party rich media knowledge with Sizmek, Spongecell, EyeWonder, Atlas or similar solutions
  • Strong Microsoft Office skills such as Excel, Word, Outlook, and PowerPoint
  • Experience with DSPs or SSPs
  • Experience with managing Programmatic or ad network inventory
  • Exceptional relationship management and communications
  • Creative thinker with strong project management, analytical, and problem-solving skills
  • Aptitude and dedication to thrive in a dynamic and deadline-oriented environment
  • High-energy individual who thrives in a fast-paced environment, is team-oriented + cross-functional and takes initiatives
  • Strong attention to detail and results-driven time-management skills
  • Capable of managing multiple deliverables and timely completion of assigned tasks
  • Must be willing to maintain ownership and clearly communicate challenges as well as any process improvements
  • Experience in working with stakeholders
  • Excellent oral and written communication skills

2. BA in Marketing Communications with 3 years of Experience

  • Passionate about media and the technologies used to support online and/or mobile advertising operations such as ad serving, audience management tools, inventory applications, and third-party ad tags
  • Experience with digital ads trafficking is a plus (Campaign Manager, Atlas, Sizmek)
  • Well-versed in the Microsoft Office suite, especially Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Strong presentation and problem-solving skills.
  • Communicate clearly and professionally to employees at all levels of the organization.
  • Ability to work with cross-functional teams to solve problems and drive results.
  • Experience in leading successful digital performance marketing or engagement campaigns in the finance and banking industry
  • Skilled in social media advertising, SEO/SEM, Email marketing, and chatbot marketing

3. BS in Multimedia Arts with 4 years of Experience

  • Experience planning and executing paid digital media campaigns.
  • Proficiency in Google Ads (paid search, display, YouTube) and social media ad platforms (e.g. Facebook Ads Manager and LinkedIn)
  • Experience with website analytics tools such as Google Analytics
  • Experience with Google Tag Manager, Google Search Ads 360, third-party ad servers such as Google Campaign Manager (formerly known as DoubleClick), and data visualization tools such as Google Data Studio or Power BI
  • Proficiency with Office365 – specifically MS Excel and MS PowerPoint
  • Excellent interpersonal, written and verbal communication skills
  • Ability to multi-task while maintaining careful attention to detail
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in digital marketing and measurement
  • Knowledge in planning, managing, and optimizing digital advertising projects across social, web and search platforms.
  • Familiar with working with agency processes
  • Understanding and passion for digital media, performance marketing and strategy

4. BA in Journalism with 6 years of Experience

  • Experience in working in a digital media or marketing agency environment as a digital media planner/buyer
  • Firm grasp of online media channels including programmatic display/video, paid search, social, email, and affiliate marketing
  • Experience with third-party ad delivery technology (DCM, Sizmek) and campaign monitoring (MOAT, IAS, DoubleVerify)
  • Understanding of pricing models (CPA, CPM, CPC, CPL)
  • Understanding of website tagging and tracking
  • In-depth knowledge of digital vendors, platforms and DSPs
  • Knowledge of platforms including Google AdWords, Bing Ads and other paid search platforms
  • Experience social media advertising platforms including Facebook, Instagram and LinkedIn
  • Proactive, strategic thought leadership
  • Ability to manage projects, problem solve and lead flawless execution of media plans from start to finish 
  • Experience with analytics and reporting/dashboard tools
  • Extremely detail-oriented, able to prioritize tasks based on workload and supervisor input
  • Excellent interpersonal, presentation, writing, listening and comprehension skills, including the ability to clearly and concisely communicate to the client and all team members
  • Exemplary problem-solving skills, using solid judgment to thoroughly analyze various options before making a decision

5. BS in Graphic Design with 6 years of Experience

  • Experience in digital media planning and buying, including site direct and programmatic
  • An understanding and interest in programmatic and RTB. 
  • Understand technology and strategy, while excelling in data quantifying
  • Experience in Demand Side Platform executions and knowledge of operations
  • Strategic thinking and proactive client service skills
  • Proven communication skills
  • Strong issue-resolution and problem-solving capabilities
  • Ability to work well in a cross-functional team environment
  • Professional and advanced skills in Excel
  • Ability to articulate and defend the agency’s recommendations and points of view through data and sound rationale
  • A solid mastery of advertising fundamentals, including branding, planning, positioning, and strategy 
  • Mastery of the principles of creating effective, disruptive digital media campaigns from the initial planning stages through execution 
  • Advanced knowledge of Microsoft Word, Excel, PowerPoint and various Google products
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