Published: Nov 25, 2024 – The Digital Media Coordinator coordinates and supports the execution of digital media campaigns, webinars, virtual events, and revenue-generating initiatives in collaboration with brand marketers and product managers. This position manages technology configuration, design, and integration for virtual events while providing live support and guidance on digital best practices. The coordinator also collaborates with web development teams, oversees digital sales collateral creation, and maintains communication with technology providers to enhance overall digital marketing efforts.

Tips for Digital Media Coordinator Skills and Responsibilities on a Resume
1. Digital Media Coordinator, Green Wave Digital, Austin, TX
Job Summary:
- Creates and posts items daily to Florida Farm Bureau Federation’s social media accounts including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube
- Coordinates FFBF’s social media platform schedules and provides monthly metrics
- Assists in the development of branded emails and templates for company-wide email platforms and conference/meeting electronic forms.
- Take responsibility for developing and editing podcasts
- Monitors innovations in electronic communications and reports on these developments to the Public Relations Division
- Serves as a staff videographer
- Prepares original articles for the FFBF website, e-newsletter, and other media produced or managed by the Public Relations Division
- Assists the Director of Public Relations in the preparation of plans for website development, Farm Bureau event promotions, and other division projects
- Provides research assistance on assigned topics
- Assists in proofreading items for the Public Relations Division
- Serves as the office A/V equipment operator at various FFBF meetings
Skills on Resume:
- Social Media Management (Hard Skills)
- Content Creation (Hard Skills)
- Email Marketing (Hard Skills)
- Podcast Editing (Hard Skills)
- Video Production (Hard Skills)
- Research (Hard Skills)
- Proofreading (Soft Skills)
- AV Operation (Hard Skills)
2. Digital Media Coordinator, BlueSky Media Solutions, Denver, CO
Job Summary:
- Manage databases, content, and change requests for a website using a content management system (CMS)
- Provide backup support for breaks/fixes of the website
- Manage, monitor, and maintain Google My Business listings and coordinate content initiatives with the marketing team
- Monitor and manage business listings across multiple search engines and 3 rd party platforms
- Assist in executing day-to-day SEO operations for Local Brands
- Build, execute, and report performances on various marketing campaigns
- Perform various SEO audits
- Write, shoot, direct, edit, and distribute scripted and non-scripted video content
- Create and execute email marketing campaigns
- Organize digital content on both internal and external company websites including the uploading and tagging of material
- Support and execute social media marketing strategies
- Gather and synthesize reports on key performance metrics to evaluate the effectiveness of digital campaigns
Skills on Resume:
- CMS Management (Hard Skills)
- Website Maintenance (Hard Skills)
- Google My Business Management (Hard Skills)
- SEO Operations (Hard Skills)
- Campaign Reporting (Hard Skills)
- Video Production (Hard Skills)
- Email Marketing (Hard Skills)
- Digital Content Organization (Hard Skills)
3. Paid Digital Media Coordinator, Spark Digital Agency, Portland, OR
Job Summary:
- Brief, build, and proof digital media creative assets in line with the media plan, channel/campaign objectives, and global and local marketing guidelines, upload approved assets to the media agency.
- Write copy for paid search and update keyword recommendations in line with product launches and marketing campaigns.
- Maintain internal media spend/budget tracking documents to ensure they always show the most up-to-date numbers.
- Regular and ad hoc reporting of paid digital media channel performance
- Manage the end-to-end finance process for paid media finance with the accounts payable team (raising purchase orders, invoicing checking & coding, etc)
- Assist in administrative requirements of paid digital media programs (eg product feed optimization, affiliates, etc)
- Assist in rolling out global media initiatives/guidelines, tests/optimizations, and performance management of paid media channels.
- Assist across other media or digital marketing activities
- Lead design and execution of marketing assets and collateral such as brand presentations, lookbooks, wholesale materials, invitations, holiday cards, packaging, etc.
- Partner with the inventory and operations team to ensure that product merchandising is properly coordinated with scheduled marketing campaigns.
Skills on Resume:
- Digital Media Asset Management (Hard Skills)
- Copywriting for Paid Search (Hard Skills)
- Budget Tracking (Hard Skills)
- Paid Media Reporting (Hard Skills)
- Finance Process Management (Hard Skills)
- Administrative Support for Digital Media (Hard Skills)
- Marketing Asset Design (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
4. Digital Media Coordinator, Creative Pulse Studio, Raleigh, NC
Job Summary:
- Coordinate content plan and publications
- Manage content distribution to online channels and social media platforms to increase website traffic
- Manage owned communities and blogs on Twitter, Reddit, Medium, etc as well as at B2B SaaS forums, crafting and scheduling posts, special marketing event promotion, and customer support via social channels
- Research and identify new content opportunities through competitor analysis, topic research, and website analytics insights
- Collaborate cross-functionally to generate feedback and address requirements
- Analyze owned and paid media performance
- Support with managing PR relationships
- Execute all in-house photography and videography
- Schedule and execute the photography for all incoming artworks, exhibitions, and fair presentations, including hiring contracted photographers and/or videographers to manage the workload
- Review documentation of all artworks, provide quality control, and execute the retouching of in-house images and videography
- Maintain and oversee the upkeep of the gallery digital image archive, including inventory images in ArtBase and on the gallery server, in collaboration with the registrars
- Coordinate with the Communications team in the production of all promotional digital media content such as short video features, live-streamed performances or events, etc
- Liaise with artists for review and approval of such media
Skills on Resume:
- Content Planning (Hard Skills)
- Social Media Management (Hard Skills)
- Community Management (Hard Skills)
- Content Research (Hard Skills)
- Cross-functional Collaboration (Soft Skills)
- Media Performance Analysis (Hard Skills)
- Photography and Videography (Hard Skills)
- Digital Archive Management (Hard Skills)
5. Digital Media Coordinator, Nexa Digital, Salt Lake City, UT
Job Summary:
- Collaborate with VP, Digital to deliver support on digital products and sales
- Work directly with Digital Product Managers on various initiatives
- Partner and work with brand marketers to execute digital media campaigns, webinars, lead programs, and other campaigns under the “digital” umbrella
- Collaborate with VP, Digital to develop new digital sales collateral
- Assists brand teams in developing revenue-generating features for virtual events
- Supports AI’s marketing technologies, assisting marketers with implementing tactics
- Coordinates with brand teams to organize virtual event needs to help determine format and technology requirements to enable the virtual experience
- Manage technology configuration of virtual events and offer live support
- Coordinates with the web development and production teams on needs for design, development, and integrations
- Acts as the administrative point of contact with select technology providers
- Offers guidance on digital best practices and provides sales support when needed
- Travel to satellite offices and live events as required by the supervisor
Skills on Resume:
- Digital Product Support (Hard Skills)
- Campaign Execution (Hard Skills)
- Sales Collateral Development (Hard Skills)
- Virtual Event Management (Hard Skills)
- Marketing Technology Support (Hard Skills)
- Technology Configuration (Hard Skills)
- Cross-functional Coordination (Soft Skills)
- Digital Best Practices Guidance (Soft Skills)