• Provide strategic counsel to clients, understand their business, and serve as their go-to thought leader on Search, Social, and other digital channels
• Responsible for developing, implementing, and supporting client campaigns with media platforms and content publishers
• Manage day-to-day search and/or social campaigns including managing budget, goals, targeting, and performance.
• Partner with the creative team on ensuring creative follows media best practices and is trafficked appropriately
• Conduct keyword and audience research and development
• Identify campaign expansion and testing opportunities to increase performance
• Ensure company processes and best practices are leveraged such as campaign launch, Q/A, and ongoing management
• Develop and plan KPI’s for campaign success
• Manage weekly reports from platforms and publishers and deliver campaign wrap-up reports once concluded
• Analyze performance data, formulate insights, and translate them to actionable next steps
• Collaborate with the Media Director to develop and ensure a cohesive full-funnel digital marketing strategy for the client to reach monthly and yearly growth goals
• Problem solve and troubleshoot technical issues such as trafficking and tagging
• Work with cross-functional departments to develop and track all details of initiatives
• Assist with building and maintaining project management processes that streamline media initiatives

Skills: Strategic Counsel, Campaign Management, Budgeting, Creative Collaboration, Research, Performance Analysis, KPI Development, Cross-Functional Collaboration

• Own creation and execution of digital advertising efforts
• Monitor conversion tracking to ensure consistent advertising presence and accurate reporting
• Manage day-to-day paid media buys, including campaign analysis and performance monitoring
• Deliver actionable audience and optimization-based insights
• Understand performance objectives, and develop paid media strategies to meet, or exceed, them
• Construct a testing plan and execute ongoing tests within advertising channels to assess targeting, bidding & content strategies.
• Work cross-functionally within the organization to ensure user experience throughout the purchase funnel aids conversion
• Keep daily tabs on industry trends and serve as a subject matter expert internally
• Work with client engagement to understand goals, address partner needs, and communicate results and insights.
• Work with the Analytics team to facilitate reporting and ad hoc analysis.
• Work with internal teams to design and implement new digital media capabilities.

Skills: Digital Advertising, Conversion Tracking, Campaign Management, Audience Insights, Media Strategy, A/B Testing, Cross-Functional Collaboration, Industry Trend Analysis

• Develop and execute effective digital communication strategies (website and mobile), electronic viewbook, and email channels
• Execute digital media strategies across online advertising, social media, and video
• Integrate digital media marketing plans with a master marketing calendar
• Create and produce a steady stream of brand-aligned, high-impact visual and written content for the website and other digital media channels
• Deploy content across various digital media channels, sometimes playing the lead role and sometimes in a supporting role
• Manage day-to-day operation of the website, including templates, responsive design, dynamic content, and text/graphical elements
• Manage a queue of projects of varying scope and complexity, serving as the first point of contact for incoming website requests
• Develop (and adhere to) an online style guide to support university branding initiatives
• Create photo galleries, animation, and embed video
• Lead the development and maintenance of email campaign best practices for the university
• Develop and execute an umbrella email marketing strategy to streamline, standardize, and improve outbound email marketing campaigns across university functions that target different university audiences
• Lead the university through evaluation, selection, and redeployment of its outbound email marketing solutions

Skills: Digital Strategy, Online Advertising, Content Creation, Website Management, Project Management, Branding, Email Marketing, Multimedia Production

• Manage multiple clients’ digital media strategies to increase lead generation, and brand awareness and drive a positive impact on their business
• Own, measure, analyze, and report on overall digital program performance, implementing optimizations and testing as appropriate
• Work closely with content and creative teams to create campaign assets that will make an impact
• Develop, manage, and implement campaigns across Paid Search, Paid Social, and Programmatic Display channels
• Manage client relationships, working closely with them to understand their objectives and develop effective Paid Media strategies
• Ongoing management of Paid Media campaigns, including Display, Paid Social and PPC
• Continually analyze and review campaign performance to identify opportunities for clients and ensure they receive a true return on investment
• Make buying decisions based on a range of information and data
• Lead the planning and strategy for client's marketing and advertising campaigns across all media channels and touchpoints.
• Understand the complete media mix and the channels to drive specific campaign objectives
• Use data and analytics to understand performance and manage a team that can continually optimize campaigns, and channels with a focus on ROI.
• Deliver insights for improvements to client campaigns, landing pages, creative, key channels, and marketing.
• Use proven methodologies, 3rd party reporting tools, and marketing automation platforms, to ensure those strategies come to life and grow the client’s business through digital channels.
• Deliver reports with insights, actions, and highlights from previous activities.
• Generate regular campaign reports with action-oriented insight.

Skills: Digital Strategy, Campaign Management, Client Relationship Management, Paid Media, Performance Analysis, Data-Driven Optimization, Cross-Channel Marketing, Reporting and Insights

• Lead and motivate the paid digital media team
• Generate increasing qualified lead volumes from digital channels at or below target cost
• Research and analyze target markets to develop strategic and tactical plans to grow the business
• Plan, direct, and help set the strategic direction of paid digital media development initiatives within the organization
• Monitor business performance and present actionable insights to the leadership team
• Forecast market trends, based on historical performance.
• Partner with agencies to manage digital marketing campaigns spanning multiple tactics and platforms
• Manage and aggregate channel-level reporting to build an integrated view of the acquisition landscape.
• Track and analyze performance data to surface observations, insights, and recommendations
• Identify, plan, and manage new acquisition strategies to draw insights for growth and optimizations, in partnership with agencies.
• Assist in creating monthly and ad hoc media performance reports for senior leadership.
• Partner with the ecommerce team to deep dive into performance and identify optimization opportunities.
• Partner with in-house creative team to brief, develop, and traffic digital assets.

Skills: Team Leadership, Lead Generation, Market Research, Strategic Planning, Performance Monitoring, Forecasting, Cross-Agency Collaboration, Data Analysis

• Develop and implement the overall marketing strategy
• Responsible for Marketing Automation flow, Customer Journey both creating new flows and optimizing existing flows
• Coordinate and juggle activities across digital channels including social media, website, newsletter, blog, etc.
• Test and run new marketing experiments to build brand awareness in creative ways
• Set up and supporting digital campaigns end-to-end
• Identify and create partnerships with relevant content partners to build thought leadership
• Support sales and lead generation efforts
• Plan, develop, execute, and follow up ATL media strategy including digital/social media in line with brand ambition and positioning
• Create and lead digital capability plan for marketing and the whole organization
• Generate brand & business building ideas and insights from campaign analytics
• Develop digital platforms, and suggest new ideas for social media projects and brand events using the most effective methods
• Keep contact with international media teams and lead the adaptation of global projects
• Coordinate cooperation with agencies, and evaluate agency deliveries for TV, digital & social media programs
• Coordinates and oversees local market negotiations with the media in cooperation with internal & external partners.

Skills: Marketing Strategy, Marketing Automation, Digital Campaign Management, Brand Awareness, Lead Generation, Media Strategy, Digital Capability Planning, Cross-Functional Collaboration

• Take responsibility for creation of artwork and design for use in brochures, websites, and online communications
• Assist in keeping website content up-to-date.
• Planning and editing of videos including corporate videos, promos, event content, and short videos for social media
• Work with Marketing team colleagues to develop and update print, digital,l and video resources, and support National Offices and other ICC departments with them
• Support ICC's global offices on creative projects for fundraising campaigns, both digital and print, including a variety of aspects including fliers, videos, original designs, etc.
• Collaborate with Marketing team members to create Chinese and English media content for the ICC website, international fundraising appeals, and social media.
• Support the team on the production of print and digital media, i.e. produce effective design layouts for website, landing pages, print brochures, newsletters, and prayer calendars while adhering to ICC corporate communications guidelines
• Reports to the Executive Director, and is responsible for leading the fundraising strategy, maintaining relevant relationships, and organizing all fundraising events
• Provide leadership on fundraising strategy, advise and support Executive Director in fundraising activities
• Achieve fundraising targets through different avenues, including engaging corporates, foundations, grants, church partners, school partners, HNW donors, child sponsorships, etc.
• Support ICCHK fundraising events, including the annual dinner, fundraising walk/run (Walk the Wall), vision-sharing meetings, etc.
• Maintain professional relationships with donors, corporate and community partners, volunteers, and other stakeholders
• Monitor, evaluate, and report on all fund development activities
• Work closely with the Sponsorship and Finance Manager
• Ensure familiarity with current trends and best practices in fund development

Skills: Artwork Creation, Video Production, Digital Content Management, Print and Digital Design, Fundraising Strategy, Donor Relations, Event Management, Campaign Reporting

• Coordinate and oversee digital projects across multiple clients and digital media channels
• Develop relationships with key clients and vendors through successful project planning
• Possesses effective organizational skills so multiple campaigns can be managed at once
• Form strong working relationships with team members in all departments throughout the organization to complete projects successfully
• Potentially traffics digital ad assets for campaigns
• Determine and communicate the KPIs for each campaign with clients and vendors.
• Develop a measurement plan for each campaign that gives insight into the KPIs determined.
• Receive reporting for campaigns and provide analytical updates for client meetings or presentations describing performance, optimizations, and next steps
• Troubleshoot as issues arise before and during campaign flights
• Stay abreast of emerging trends and technologies in the digital media and measurement landscape.
• Attend webinars, vendor meetings, and conferences to find new opportunities for clients.
• Become a Subject Matter Expert on any number of digital marketing technologies, and keep yourself and the team up to date on the ever-evolving media landscape through regular research and knowledge sharing

Skills: Project Coordination, Client Relationship Management, Campaign Management, KPI Development, Performance Reporting, Troubleshooting, Digital Media Trends, Subject Matter Expertise

• Responsible for the success of Paid Media channels, including Paid Search/SEM, Programmatic Display and Video, Paid Social, and Direct-to-donor (incentivized giving) in achieving business objectives, in supporting the strategic lead from the Director of Digital Media and Growth. 
• Own relationship with and serve as primary point of contact for marketing/media agency partners on campaign management, including vetting of media strategy and targeting recommendations, new channels, creative development, approving optimization decisions and recommendations, and ensuring media alignment across consideration, and acquisition efforts when possible. 
• Deliver successful, accurate, and timely execution of digital media and fundraising campaigns, including managing project timelines and agency partners, testing and measurement tracking, and reporting to meet goals. 
• Provide input into fiscal year strategies, budget and expense planning, and activations for Paid Media, and support the Director in finalizing the annual strategy.
• Lead in-market budget management and shift investment based on performance
• Work with the budget manager on the Philanthropy Operations team and agency partners to ensure budgets are aligned
• Responsible for billing management and accuracy.
• Manage Digital Marketing Specialist, helping to prioritize day-to-day tasks, as well as identify areas of growth.
• Responsible for Specialist's onboarding and education in their practice. 
• Partner with other Digital Managers to ensure consistency in management and task approach, if the Specialist covers multiple programs.
• Oversee data accuracy and data insights, supporting the Digital Specialist's responsibilities for data collection. 
• Lead all communication of digital media and creative performance and insights with the digital team, agency partners, and broader MarCom stakeholders via reporting meetings and on an ad-hoc basis, making connections on what could be useful cross-channel and how activities tie back to strategy. 
• Collaborate with the Philanthropy Operations team to ensure data collection & feed accuracy and help resolve any issues connected to Paid Media. 
• Collaborate with Website and Analytics management to oversee the implementation of pixels in Google Tag Manager, ensuring accurate tracking, as well as providing support on landing pages and donation forms.
• Serve as subject matter expert on paid digital practices staying abreast of the quickly evolving digital environment and serving in consultation with key stakeholders throughout the organization

Skills: Paid Media Management, Campaign Execution, Budget Management, Digital Strategy, Agency Relationship Management, Data Analysis, Team Leadership, Digital Marketing Expertise

• Experience in an agency or similar, providing social intelligence reports to customers
• Business and strategic knowledge with the ability to quickly understand business needs, expectations, and opportunities
• Experience in selling approach and capabilities with good communication and relationship skills
• Working experience in project management, with the ability to deal with frequent changes or unexpected events
• Extended understanding of building brands based on strategic planning, and the role of research and insights in those processes
• Expertise in social, research and insights
• Practical and technical knowledge of social media intelligence topics and use cases within FMCG companies (e.g. social media listening, social trends, the social voice of a consumer, insights building, etc)
• Ability to monitor and curate technology trends within social media intelligence, insights, and data science industries
• Experience with social intelligence tools, and understanding of vendors and services offered
• Ability to continuously identify improvement opportunities demonstrate accuracy and look for ways to improve and promote quality
• Intrapreneurs experience innovate and create new services in a multicultural, multi-market world
• Startup or innovation background in consumer product, insights, or marketing environments

Qualifications: BA in Public Relations with 7 years of Experience

• Relevant experience in PPC, advertising, or digital marketing
• Experience using data visualization software (e.g. Power BI)
• Prior experience with large-scale, digital paid media accounts, preferably e-commerce businesses
• Hands-on experience with at least one of the following platforms including Google Ads, YouTube Ads, LinkedIn, and Facebook and Instagram Ads Manager
• Expertise in multiple social media platforms
• Proficient with Excel and Google Analytics
• In-depth knowledge of SEO and keyword research
• Ability to deliver creative content (text, image, video)
• Familiarity with online marketing strategies and marketing channels
• Ability to anticipate future trends in digital technologies and act proactively

Qualifications: BA in Graphic Design with 3 years of Experience

• In-depth understanding of media planning, negotiation, and performance analysis
• Knowledge of media landscape and how channel mix impacts goals of overall media plan
• Experience across digital media, including Paid Search, Social, and Programmatic with agency experience
• Knowledge of Social Platforms, DSPs, Paid Search, and Digital ad trafficking tools 
• Working comprehension of strategy development and required media math
• The strong degree of accuracy and attention to detail
• Ability to thrive in a very fast-paced environment with high volume
• Proven record of effectively managing large budgets, driving quantifiable results
• Proficiency in Microsoft Excel, including advanced formulas, pivot tables, and vlookups
• Excellent verbal and written communication skills
• Ability to maintain efficient communication across different teams
• A passion for everything digital, with an active interest and understanding of online advertising and industry trends

Qualifications: BA in Communication Studies with 6 years of Experience

• Experience working in the digital media buying and planning space with focus a on programmatic strategy, execution, and People-Based Marketing
• Must have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, Xandr, The Trade Desk, Amazon DSP, Facebook Ads)
• Passion for media and the technologies used to support online and/or mobile advertising operations including ad serving, audience management tools, inventory applications, and third-party ad tags
• Experience against multiple media buying strategies including self-service, managed buyer, and partner negotiations
• Interest in data analytics and how that affects the bottom line
• Experience working with digital ad trafficking (Atlas, DCM, MediaMind)
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Enthusiasm for the future of brand advertising on the web and building that future with the company
• Good understanding of performance digital marketing and full-funnel execution

Qualifications: BA in Media Studies with 4 years of Experience

• Hands-on media buying, via direct publishers, ad networks, exchanges, and DSPs, ideally in the lead generation space
• Experienced in managing programmatic and RTB campaigns and optimizing toward business goals
• Working ad operations proficiency to traffic, QA, and troubleshooting ad tags/assets and campaign tracking/measurement
• Broad understanding of the programmatic media and paid social landscape
• The ability to make targeting and tactical recommendations to accomplish various marketing goals
• Well-versed in display marketing best practices and measurement
• Proven experience profitably driving high-volume display customer acquisition
• Experience with professional analytics tools and analysis methods
• Robust analytical skills and ability to work with and analyze a large volume of complex data
• Expertise with Microsoft Excel
• Ability to manage multiple projects with intertwining deadlines while staying focused on the details
• Extremely self-motivated with a strong work ethic

Qualifications: BA in Web Development with 7 years of Experience

• Experience in launching paid media campaigns across multiple channels
• Experience in testing and optimizing ad creative and re-targeting campaigns
• Experience with analytics tools and reporting of each platform
• Experience working with vendors to develop paid media strategy and set up media buys
• Deep functional leadership experience in relevant media areas and integrated marketing communications. 
• Strong communication, oral and written skills
• Strong creative skills with self-motivated, can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines on time
• Have an analytical and data-driven mindset

Qualifications: BA in Advertising with 5 years of Experience

• Strong skills in HTML/CSS, and familiarity with CMS platforms.
• Knowledge of web-based display issues, such as web-safe color palettes, ADA compliance, resolution, file size, and file formats.
• Excellent design abilities in Photoshop, Illustrator, and InDesign
• Experience in Google Analytics and other analytics tools, and experience using that information to inform future projects.
• Understanding of site optimization techniques (SEO).
• Experience in corporate branding, layout, color theory, and typography in both print and digital media.
• Strong project management skills.
• Knowledge and experience with databases (Oracle, SQL Server, etc.)
• Hold certifications in Web Development, Web Design, and Web Programming
• Strong illustration and animation skills, as well as video and photography skills
• Keen attention to detail and ability to accurately proof code and content.
• Adept at handling a multitude of different responsibilities at one time.
• Ability to work in cross-functional teams and drive results across external and internal constituents.

Qualifications: BA in Business Administration with 8 years of Experience

• Experience working in digital marketing and media
• Understanding of website metrics and best practices
• Experience with search engine optimization, full-funnel media planning and execution
• Familiarity with ad-serving tools and platforms
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving and communication
• Demonstratable experience in building effective media campaigns
• Experience managing a media budget including forecasting, reconciling, and truing up budget dollars
• Certificates in fields related to digital marketing and website development/optimization, Adobe Analytics, and/or Datorama experience/certification
• Familiarity with data visualization tools
• Strong knowledge of online community building and management.

Qualifications: BA in Journalism with 6 years of Experience

• Professional experience with a background in website and social media content management, and digital communications.
• Expertise in creating innovative and compelling print and digital collateral.
• Experience in videography and photography.
• Experience and good knowledge of Photoshop, Adobe Creative Suite, or other media editing software.
• Prior experience managing website platforms, preferably Drupal, and WordPress.
• Strong knowledge of Search Engine Optimization (SEO), Google Adwords, and Pay-per-click (PPC).
• Exceptional communication skills, with strong editing and proofreading abilities.
• Demonstrated leadership skills including the ability to take initiative respond to a variety of situations, and manage several tasks and projects at the same time.
• Ability to prioritize assignments so that deadlines are met, and projects are completed on time.
• Demonstrated ability to enhance processes and improve service delivery.
• Possess a high degree of accuracy and attention to detail, strong organizational skills, and capacity to work in a fast-paced environment.
• Ability to juggle and meet multiple deadlines, prioritizing projects.

Qualifications: BA in Media Studies with 7 years of Experience