• Work to update product information and all content on the website coming from Business (including images, copy and promotions), ensuring that all information is accurate.
• Configuration, tuning and maintenance of e-commerce sites using the SAP Hybris Cloud e-Commerce platform
• Responsible for updating product information and all content on the website coming from Business (including images, copy and promotions), ensuring that all information is accurate
• Analyze business procedures and determine the most appropriate
• Implement updates and upgrade in a timely manner to limit loss of service time
• Create banners, images and promotions for display while respecting Business requirement and Honeywell guidelines on the platform
• Produce reports to analyze website performance, including Sales and Marketing reports
• Ensure the security of the site by regular testing
• Assist partners in selecting the best campaign approach and content to accomplish their objectives.
• Guide partners through the implementation process.
• Drive the execution of digital marketing campaigns with channel partners, including but not limited to awareness, lead acquisition, engagement, and nurture campaigns.
• Take initiative to work with partners, agencies, and internal teams to ensure actions are completed on time.
• Advise channel partners on available marketing opportunities and how to participate.
• Perform user testing or use analysis to determine the websites’ effectiveness and usability.
• Work with marketing, sales and IT teams to plan and execute account-based digital marketing campaigns and loyalty programs

• E-commerce Platform Expertise (Hard Skills)
• Content Management (Hard Skills)
• Digital Marketing Execution (Hard Skills)
• Visual Content Creation (Hard Skills)
• Data Analysis (Hard Skills)
• Website Security Testing (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Project Management (Soft Skills)

Job Summary:

• Manage marketing programs to drive product promotions including advertising.
• Project manage marketing and advertising initiatives.
• Manage per-per-click advertising campaign optimization initiatives.
• Execute a comprehensive playbook of promotions on Amazon and other partner sites.
• Report on performance metrics, analyze data for improvement opportunities.
• Collaborate with the broader marketing team to increase performance by focusing on traffic, conversion, and campaign efficacy.
• Update tracking resources and ensure data is always accurate and up to date.
• Support the communications team to promote Medtronic’s products and services through social media channels
• Manage all aspects of email marketing, from customer segmentation, content creation, maintaining lists and deployment
• Analyse and report campaign performance on a weekly, monthly, and quarterly cadence, sharing insights to optimise channel performance
• Assist in the development of email content including ideation, designing assets
• Create and manage materials according to code, ensuring marketing, legal and regulatory compliance.
• Assisting with the ongoing setup and optimization of HubSpot automation, customer journeys, eDM campaigns, and segmentation/personalisation processes
• Creating dashboards and reports within HubSpot to report on multi-channel campaign performance and ROI
• Optimising Hubspot's integrations with other operational tools like Salesforce, Google Analytics, SEMrush, and WordPress

Skills on Resume: 

• Project Management (Hard Skills)
• PPC Advertising Optimization (Hard Skills)
• Data Analysis (Hard Skills)
• Email Marketing (Hard Skills)
• Content Creation (Hard Skills)
• Marketing Automation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Compliance Knowledge (Hard Skills)

Job Summary:

• Drive and execute the digital marketing strategy for Lowes Foods.
• Responsible for the execution of the e-mail marketing program including actively planning, creating, and scheduling e-mail messages to guests while ensuring accuracy of all content and audiences.
• Coordinates with the creative team to request and schedule the development of necessary creative assets and meet all relevant deadlines.
• Partners with the Digital Marketing Manager to plan guest experiences for multiple e-mail campaigns, ensuring appropriate frequency across campaigns.
• Responsible for evaluating the effectiveness of each e-mail campaign implemented and making recommendations to optimize content, audience, or schedule.
• Partners with the Digital Marketing Manager to guide audience targeting and implement messaging strategy for email and website campaigns.
• Creating and managing active and static contact lists
• Training & developing the marketing team in new HubSpot processes
• Supporting the marketing team with other ad hoc marketing activities
• Creates, monitors and responds to consumer dialogue via social media and manages the social media ambassador program. 
• Manages and updates online listings and leads online reputation management strategy and responses.
• Manages content for external websites via content management systems (HTML, basic .CSS, etc.) and design software. 
• Ensures and coordinates the timely update of new information on web pages in collaboration with others. 
• Develop appropriate site architecture.
• Conducts organic search optimization (SEO) to continually optimize and improve sites for leading search engines.
• Assists in translating organizational brand and marketing activities into the digital environment (including email campaigns, social, online advertising, etc.).

Skills on Resume: 

• Digital Marketing Strategy Execution (Hard Skills)
• Email Marketing Management (Hard Skills)
• Creative Asset Coordination (Soft Skills)
• Audience Targeting (Hard Skills)
• HubSpot Expertise (Hard Skills)
• Social Media Management (Soft Skills)
• Website Content Management (Hard Skills)
• Brand Translation into Digital (Soft Skills)

Job Summary:

• Executes all direct mail, email, and mobile campaigns, aligning with brand and marketing/corporate strategies, tracking results and ROI, and refining campaign strategies based on customer objectives and results.
• Deploy all email and direct mail campaigns. 
• Deployment could include design and copy editing of email blasts, HTML, scheduling and working within existing Babcox email and website platforms and programs.
• Update data sheets each month for use by sales team.
• Analyze performance, customer response, financial impact and insights to be used in future efforts. 
• Proactively make recommendations based on findings.
• Work with outside partners to facilitate program execution.
• Partner with internal sales, digital and audience development team to develop culture of continuous improvement, testing and refinement.
• Partner with audience development team to implement best practices with the CRM & audience database to provide long-term customer tracking and engagement and to create singular “360-degree view” of the customer.
• Leverage 3rd party data to augment and refine customer data records and campaigns.
• Support sales team and publishers in maintaining relationships as the authority on customer direct marketing performance and engagement across the organization. 
• Serve as a contact with customers as well as Babcox staff.
• Collecting materials, answering customer questions on the program, getting approvals and final sign-off, monitoring campaign and troubleshooting when problems arise.
• Plan and execute promotional campaigns focused on Babcox Media's direct marketing programs, including email, video, blog posts, social media, etc.
• Establish and provide regular detailed performance reporting to the management team.

Skills on Resume: 

• Campaign Execution (Hard Skills)
• Email Deployment (Hard Skills)
• Data Analysis (Hard Skills)
• Program Management (Soft Skills)
• CRM Management (Hard Skills)
• Data Augmentation (Hard Skills)
• Customer Relationship (Soft Skills)
• Campaign Planning (Hard Skills)

Job Summary:

• Manages outside agencies and partners
• Stay current on the latest trends and products. 
• Recommend training for self and others
• Learning Management System (LMS Administration)
• Monitor registration and create accounts for registered instructors within WordPress
• Answer any questions from users via email and phone
• Troubleshoot user issues
• Create and manage promotional campaigns to boost registration and content (email, telemarketing, social media, etc.)
• Collaborate with internal teams (video, editors, social media, digital) to promote T2U
• Collaborate with the digital team to optimize the T2U platform when necessary
• Communicate stats, progress, and any customer issues with internal stakeholders
• Reviews, reports and responds to web analytics. 
• Measures and reports the performance of digital marketing campaigns.
• Implements paid and organic social media campaign strategy
• Build and maintain appropriate social media communities.

Skills on Resume: 

• Agency Management (Soft Skills)
• Trend Awareness (Soft Skills)
• Training Recommendations (Soft Skills)
• LMS Administration (Hard Skills)
• User Support (Soft Skills)
• Campaign Management (Hard Skills)
• Collaboration (Soft Skills)
• Social Media Strategy (Hard Skills)

Job Summary:

• Define and implement the digital marketing plan in conjunction with marketing management of Electrification, for the focus segments and applications, managing suppliers and budgets relevant to planned activities.
• Create and maintain high-quality digital content (web pages, articles, newsletters, videos)
• Create and manage leads and marketing campaigns in Pardot (Salesforces)
• Collaborate with colleagues in sales, product management, and communications to identify value proposals of the Electrification Business Unit.
• Support in the organization of events (fairs, showroom, seminars, training, etc.).
• Management of the translation, updating and distribution of commercial media such as brochures, newsletters, visuals, videos.
• Support in market research activities and in the identification of opportunities of business for eCommerce.
• Support for growth from the digital marketing area in digital distributors of the web store and support growth campaigns.
• Review web-based marketing content for grammar and factual information.
• Responsible for creating email marketing campaigns to promote a product or service.
• Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.
• Design templates that can be easily adjusted on the fly for other areas of the business
• Responsible for the relationship management and business development of strategic 3rd party technology companies that enable access to FedEx features and services.
• Responsible for quarterly joint global strategy and planning sessions with clear objectives and success metrics.
• Develop, design, and execute channel marketing strategies/tactics to and through channel providers and their customer pipeline with the intent of increasing awareness of key strategic initiatives while measurably increasing FedEx share of wallet.

Skills on Resume:  

• Digital Marketing Planning (Hard Skills)
• Content Creation (Hard Skills)
• Lead Management (Hard Skills)
• Collaboration (Soft Skills)
• Event Organization (Soft Skills)
• Media Management (Hard Skills)
• Market Research (Hard Skills)
• Email Campaigns (Hard Skills)

Job Summary:

• Build, execute, monitor and manage triggered and transactional campaigns across Nordstrom and Nordstrom Rack-owned communication channels
• Contribute to Nordstrom-owned communication engagement vision and strategy
• Partner with CRM Strategy to design, plan and execute pilots to increase program performance
• Proactively monitor channel performance and customer health through regular reviews of KPIs
• Support in maintaining email deliverability across all IPs
• Partner with Analytics to derive insights to improve program performance
• Evaluate new 3rd party technology partnership opportunities through the identification of emerging trends.
• Manage, identify and report key program and portfolio metrics. 
• Analyze portfolio performance data and draw relevant conclusions from the results.
• Serve as an industry and subject matter expert on assigned portfolio while evangelizing and enabling internal stakeholders (Sales, IT, Product Marketing) success.
• Utilize salesforce.com and other internal FedEx systems to track key performance metrics.
• Establish a strong working relationship with cross-functional partners across Site Merchandising, Marketing, Creative, Product, Technology, Operations and Analytics to support business priorities and resolve issues
• Work with the Manager of eComm / Marketing to drive the planning, operation, and execution of our campaigns across all channels (Facebook/Instagram, Google, TikTok, Email, Social Media, Website)
• Develop and monitor new strategies to accelerate growth, engagement, and retention of our customers 

Skills on Resume: 

• Campaign Management (Hard Skills)
• Engagement Strategy Development (Soft Skills)
• Performance Monitoring (Hard Skills)
• Email Deliverability Management (Hard Skills)
• Data-Driven Insights (Hard Skills)
• Technology Partnership Evaluation (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Growth and Retention Strategy (Hard Skills)

Job Summary:

• Handling strategic online initiatives.
• Leading marketing campaigns from the idea stage through to their execution and implementation.
• Monitoring and evaluating online media/advertising campaigns to keep them fresh and effective.
• Assist in the hiring of marketing and promotions staff and supervising their work.
• Negotiating advertising contracts.
• Sales Analysis from advertising and campaigns.
• Working with other department heads and staff to discuss plans and marketing strategies.
• Collaborating with finance staff to set and remain within budget.
• Staying current with emerging trends and opportunities in the digital marketing world
• Work with the Manager of eComm / Marketing to revamp product launch execution to establish a well-oiled machine
• Coordinate with our stellar in-house design, photo, and video teams to brainstorm and develop compelling creative assets across multiple digital channels
• Manage and update a comprehensive marketing campaign calendar and marketing asset deliverables
• Always on the lookout for new and unique promotional opportunities
• Work with the entire eCommerce team to drive the success of the Darc Sport brand
• Track and report on email and social media marketing KPI’s on a weekly basis
• Deliver insights to the design team so that they can deliver must-have designs

Skills on Resume: 

• Online Strategy (Hard Skills)
• Campaign Leadership (Soft Skills)
• Campaign Evaluation (Hard Skills)
• Staff Management (Soft Skills)
• Advertising Negotiation (Hard Skills)
• Sales Analysis (Hard Skills)
• Collaboration (Soft Skills)
• Trend Awareness (Soft Skills)

Job Summary:

• Enter new content or edits manually into the content management system accessed via a web application.
• Within the content management system, remove extraneous html, code or style tags to ensure content is displayed in correct website styles.
• Copy and paste content from other web pages, Word or email.
• Conduct spell check on content and correct any identified typos or grammar mistakes.
• Edit or enter page metadata in the html including page names, header tags, alt tags
• Prior to publishing updates or additions, ensure files and content are current, accurate and relevant.
• Edit file or page name for consistency.
• Review and accurately post other online content as requested by Marketing Technology Group members.
• Managing digital marketing efforts for one specific brand
• Managing organic social media channels including copy creation, artwork, and reporting
• Curating and creating content for email newsletters
• Leading Marketing presentations to groups of varying levels
• Working closely with product and brand marketing to implement, monitor, measure, and report campaign performance
• Reporting on marketing and advertising performance and providing proactive findings and performance optimization
• Lead Generation using a variety of marketing tactics and lead sources, including ZoomInfo and HubSpot

Skills on Resume:  

• Content Management System (CMS) Proficiency (Hard Skills)
• Proofreading and Editing (Soft Skills)
• HTML and Metadata Editing (Hard Skills)
• Digital Marketing Strategies (Hard Skills)
• Lead Generation (Hard Skills)
• Social Media Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Presentation Skills (Soft Skills)

Job Summary:

• Graphic production for website, content marketing and event marketing
• Develop ways to drive attendance to events
• Increase social followers and engagement
• Gain in-depth knowledge about our services and target industries through a comprehensive training program
• Develop integrations for marketing results within Microsoft Dynamics CRM database and Hubspot
• Work with Outside Sales Reps on individual marketing regional tactics
• Produce demo, social, and case study videos
• Help with Webinar production and follow-up
• Develop email nurture campaigns to ensure consistent touchpoints with potential and existing clients
• Provide Sales support assistance to our Outside Sales team as they need last-minute collateral for certain appointments
• Develop a digital marketing strategy with a digital marketing manager that includes owned, paid, and earned media to improve awareness, engagement, and leads for Esko | Brand Solutions.
• Develop strategy and manage digital advertising efforts including pay-per-click, banner advertising, social advertising, retargeting, etc.
• Work with the Global team to develop and implement an SEO strategy.
• Evaluate opportunities for digital partnerships throughout our trade publication and OEM network and build measurable growth based on those opportunities.
• Work directly with digital marketing manager and others to build digital strategies that will gain us share of voice, share of mind, and leads within targeted verticals.

Skills on Resume: 

• Graphic Design (Hard Skills)
• Event Marketing (Hard Skills)
• Social Media Engagement (Hard Skills)
• CRM Integration (Hard Skills)
• Video Production (Hard Skills)
• Email Nurture Campaigns (Hard Skills)
• Digital Advertising (Hard Skills)
• SEO Strategy (Hard Skills)

Job Summary:

• Manage new campaign and copy creation, based on quarterly product hierarchy and promotional calendar
• Continually test/optimize all aspects of campaigns.
• Liaise with brand marketing teams, merchandising teams, vendors, search platform partners and agencies to obtain information and ensure alignment with internal direction and external best practices.
• Research, consult and educate various internal audiences on measuring search marketing initiatives and addressing search marketing issues.
• Play an important role in Search Marketing strategy, tactics, and budget as executed by agency partner. 
• Drive changes in the channel based on organizational priorities
• Assist in execution of paid media campaigns when necessary, including programmatic, social, online video, YouTube, and affiliate.
• Assist in delivering assets and priorities to agency partners
• Track and analyze channel tactics through the platform and Adobe Analytics data. 
• Provide daily, weekly, monthly, and quarterly insights to the organization for channel and provide strategic direction and guidance on goals.
• Present data and strategy to others to gain consensus among the wider team
• Work closely with CRM database specialist to grow customer database/visibility through targeted digital strategies (LinkedIn, Facebook, SEO, webinars, PPC, etc.)
• Support campaign management to help with marketing efforts to drive the effectiveness of campaigns and localization for specific opportunities.
• Build and analyze the performance of marketing automation and email campaigns.
• Assist in managing the Esko | Brand Solutions website including editorial content, features, operations, and reporting/analysis.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Search Marketing Strategy (Hard Skills)
• Paid Media Execution (Hard Skills)
• Data Analysis (Hard Skills)
• CRM Strategy (Hard Skills)
• Website Management (Hard Skills)

Job Summary:

• Create campaigns and perform daily account management of a large number of pay per click campaigns across Google Ads, Facebook, Bing Ads and other ad platforms.
• Proactively provide strategic recommendations to improve campaign performance including keyword bids, daily and monthly budget caps, conversion rate, CPLs, quality score and other important account metrics.
• Assume responsibility for setting up conversion rules and pixels through Google Tag Manager.
• Participate in weekly brainstorming to assist in developing new campaign ideas, and testing strategies, and provide ongoing status updates on various projects.
• Assess the performance of leads through the conversion funnel, pinpoint issues and implement needed changes.
• Design and execute digital media campaigns that align with our corporate demand generation goals, increasing the lead funnel by targeting audiences at all stages in the buying journey and across a variety of online channels
• Provide continuous improvement of digital activities, through real-time monitoring, A/B testing experimentation and share strategic recommendations on how to improve response effectiveness and efficiency
• Drive calendaring, messaging, testing, and audience selection for online campaigns
• Work with internal teams on deadlines to publish assets for efficient and effective campaign targeting
• Monitor ROI and KPIs for digital advertising and paid social channels
• Work closely with Marketing Automation Specialists and segment/regional marketing teams to ensure all external campaign source tracking is captured and data integrity is maintained within the system for closed-loop reporting
• Research and maintain knowledge of online advertising trends, best practices and methodologies
• Make recommendations to management on strategies to exploit new innovations
• Coordinate the creation of digital content for use in outbound campaigns
• Manage end-to-end digital promotion projects, with tight collaboration across segment, product and regional marketing teams, to ensure all program deliverables meet corporate, brand, and legal guidelines and quality standards
• Maintain a solid online promotional presence to boost brand awareness

Skills on Resume:  

• PPC Campaign Management (Hard Skills)
• Performance Optimization (Hard Skills)
• Conversion Tracking (Hard Skills)
• Campaign Strategy (Soft Skills)
• Digital Campaign Design (Hard Skills)
• A/B Testing (Hard Skills)
• ROI Monitoring (Hard Skills)
• Content Creation (Hard Skills)

Job Summary:

• Oversee the development, launch and management of our main websites, with initial focus on B2B
• Handle all project management aspects, including Oversee content creation timelines, liaise with internal stakeholders and external agencies to complete daily production tasks on time, track and creating detailed scorecards of key efforts and performance metric
• Manage databases, build audience segments and support targeting and personalization efforts. 
• Grow traffic and user community on our website and social media sites
• Develop and implement effective search engine optimization strategies
• Coordinate content, design, social media, pay-per-click marketing and other activities
• Optimize website content, landing pages and paid search copy
• Collect data and report on traffic, rankings and other SEO aspects
• Develop content strategies to promote our brands and marketing initiatives.
• Support marketing campaigns on content creation and copywriting for SEO
• Develop paid media strategies that detail campaign objectives, tactics, rationale, strategy, budget allocation and media selection
• Manage campaign optimizations while measuring performance and recommending tests
• Set up campaigns and tests that will yield creative and media insights and performance
• Provide paid social media recommendations and the necessary trafficking information
• Support marketing campaigns on Paid Ads, display banners and related marketing content
• Responsible for measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
• Responsible for identifying trends and insights, and optimizing spend and performance based on the insights

Skills on Resume: 

• Website Management (Hard Skills)
• Project Management (Hard Skills)
• Audience Segmentation (Hard Skills)
• SEO Strategy Development (Hard Skills)
• Content Optimization (Hard Skills)
• Paid Media Strategy (Hard Skills)
• Campaign Performance Analysis (Hard Skills)
• Data Reporting and Insights (Hard Skills)

Job Summary:

• Help drive all website and digital content optimization efforts across the board to improve conversion rate, user experience and SEO
• Focus on site navigation optimizations to ensure consistency with messaging on site (content) and creative messaging (ads) for digital marketing efforts.
• Develop and optimize paid digital marketing campaigns utilizing Google Ads, Bing Ads, Facebook, YouTube, and other digital marketing platforms.
• Measures and reports the performance of digital marketing campaigns and assesses against goals.
• Edit, deploy, and evaluate recurring email, content and lead-generation campaigns and workflows to increase business growth and revenue across the board.
• Research the market, analyze trends/website analytics and campaign reporting to propose customer acquisition optimizations and actionable insights across the websites that will be useful to advertisers, clients, and day to day stakeholders.
• Responsible for setting up and managing Digital Marketing Lead Generation Campaigns in Salesforce.
• Use strategic digital marketing efforts to recruit, nurture and convert new customers.
• Design digital marketing creative assets, including emails, banner ads, and infographics on an basis.
• Evaluate the customer journey and make suggestions to improve the customer experience and increase monetization efforts.
• Assume responsibility for prioritizing and implementing A/B tests.
• Work with the design team and web departments to create new landing page templates.
• Plan, execute, and measure experiments and conversion tests
• Responsible for measuring and reporting performance of Website performance
• Proficient with digital listening and measurement tools, such as Sprinkler, Social Studio, Brandwatch, Digimind, Google Analytics and other leading programs

Skills on Resume: 

• Website Optimization (Hard Skills)
• Digital Marketing Campaigns (Hard Skills)
• Email Campaign Management (Hard Skills)
• Market Research (Hard Skills)
• Lead Generation (Hard Skills)
• Creative Design (Hard Skills)
• A/B Testing (Hard Skills)
• Digital Analytics (Hard Skills)

Job Summary:

• Working with the global marketing team, help build campaign strategies, map out the tasks and deliverables required to implement that strategy, and recommended global demand gen activities for regional execution. 
• Working together with product marketing and regional marketing stakeholders, identify audiences, industry focus areas, and the appropriate mix of digital content, events, and activities to engage our audiences globally, generate Marketing Qualified Leads (MQLs) to progress existing pipeline, and open new pipeline for sales.
• Manage the content creation process with content marketing managers, partners, 3rd party vendors, agencies, and creative teams. 
• Develop assets that map to target audience’s and stages within the buyer’s journey which may include, eBooks, infographics, best practice guides, webcasts/virtual events, video, articles, email/nurtures, display ads, social content, or other digital assets. Ensure assets create clear value propositions and messaging that resonates globally, maximizes awareness for campaign topics or focus area. 
• Ensure content is localized and translated for all regional digital marketing channels. 
• Collaborate with internal creative teams to design the content within provided campaign style guides and ensure all content follows brand and company standards.
• Manage the day-to-day execution of campaign tasks against the agreed upon global deliverables and timeline including scheduling, budgets, resource management, approvals, communications, and performance reporting. 
• Manage general digital marketing activities and project documentation, and coordinate and facilitate global project meetings.
• Work closely with field marketing and sales to ensure marketing campaigns are aligned to sales objectives and communicated to sellers for activation. 
• Build campaign tools and resources for sales to easily leverage with accounts. 
• Align closely with regional marketing teams to ensure programs are set up to flow to the right sales teams and build communications to ensure they know how to follow up on leads. 
• Serve as a field marketing and sales liaison, troubleshooting issues or responding to campaign questions, as they arise.
• Collaborate with web, brand/design, SEO, and user experience teams to implement web-based marketing strategies to support the campaign, increase web traffic and engagement, and optimize the online user experience. 

Skills on Resume: 

• Campaign Strategy Development (Hard Skills)
• Audience Segmentation (Hard Skills)
• Content Creation and Management (Hard Skills)
• Digital Asset Development (Hard Skills)
• Content Localization (Hard Skills)
• Project Management (Hard Skills)
• Sales and Marketing Alignment (Soft Skills)
• Cross-functional Collaboration (Soft Skills)

Job Summary:

• Create, write, design, and execute weekly email blasts that align with current marketing campaigns
• Conduct extensive testing and analysis of email marketing efforts including email layout, subject line, email content, etc. to develop best practices for ongoing optimization of email campaigns
• Track and report on important email metrics and performance data (e.g., open rates, click-to-open rates, etc.)
• Ensure email communications are accurate and delivered to marketing operations on time
• Help maintain and manage email nurture campaigns that align with the customer/sales funnel and that aim to educate existing prospects and customers about our products through various demand generation efforts
• Collaborate with product marketing and other internal teams to help create innovative content
• Create, design, and report on landing pages for gated demand generation content
• Create, modify/update and organize sales and marketing content
• Drive B2B inbound/outbound marketing initiatives and work with the demand generation team to contribute to meeting target monthly MQL goals
• Help and temporarily oversee and project manage corporate marketing campaigns including campaign kick-off, campaign components, bi-weekly check-ins, campaign launch and post-launch activities
• Temporarily oversee the marketing editorial calendar making sure the calendar is up to date with all marketing activities for global, field, and disti marketing and carry out weekly editorial meetings with sales and marketing
• Create, manage, and optimize digital marketing initiatives for both B2C and B2B customers.
• Analyze new prospects, assist with strategy development, and execute campaigns across various digital marketing platforms.
• Track campaign success against key performance metrics like as leads, pipeline, impressions, clicks, and CTR, among others.
• Internal stakeholders should be presented with digital media analytics reports.

Skills on Resume: 

• Email Marketing (Hard Skills)
• A/B Testing and Optimization (Hard Skills)
• Email Analytics (Hard Skills)
• Content Creation (Hard Skills)
• Landing Page Design (Hard Skills)
• Demand Generation (Hard Skills)
• Project Management (Hard Skills)
• Digital Marketing Reporting (Hard Skills)

Job Summary:

• Manage 1,000+ concurrent Pay-Per-Click advertising campaigns across multiple platforms to drive traffic and grow sales profitably
• Explore opportunities for creating frameworks for automation
• Identify experimental areas to expand marketing and advertising efforts and design/track KPIs to measure performance
• Provide insight-based recommendations to management on effective digital marketing efforts and growth opportunities
• Convey complex concepts in a way that is easy for stakeholders to understand, focusing on how specific results fit into the bigger picture
• Possess strong interpersonal skills for partnering with various levels of the organization and influencing results
• Persuading, informing, and influencing others based on findings through both verbal and written communication
• Help draft, implement, test and optimize online activities to ensure new content, offers, and active promotions of the campaign are represented on oracle.com and across social channels. 
• Manage the setup of content to be used in PathFactory (online content platform), analyze results with PathFactory, and help define global best practices for the campaign.
• Analyze performance and results and optimize campaigns in real time. 
• Monitor overall campaign performance including MQLs, pipeline, event participation and attendance, and web traffic. 
• Conduct analysis for digital effectiveness and use the findings for campaign enhancements.
• Make suggestions for new methodologies, measurements, and tactics that will enhance future targeting and measurement.
• Boost conversion rates, keep an eye on all landing pages and do A/B testing to see what works best.
• Find new review sites and possibilities to boost the brand's favorable awareness.

Skills on Resume: 

• PPC Campaign Management (Hard Skills)
• Marketing Automation (Hard Skills)
• KPI Tracking (Hard Skills)
• Data Analysis (Hard Skills)
• Communication (Soft Skills)
• Stakeholder Collaboration (Soft Skills)
• Content Optimization (Hard Skills)
• Conversion Optimization (Hard Skills)

Job Summary:

• Proactively work with the marketing team in planning, setting up, implementing and optimizing digital marketing initiatives in regards to Paid Search & Display Campaigns, Paid Social Media Campaigns, and Search Engine Optimization Campaigns.
• Work with Marketing Managers to meet their traffic and conversion goals with optimal budget and ensure goal and strategy alignment, as well as maintaining client brand identity.
• Perform all aspects of campaign strategy (along with Marketing Managers), keyword research, negative keyword creation, bid adjustments and writing of ads in coordination with client business objectives.
• Coordinate with clients to gain access and link all social media and digital ad accounts.
• Setup conversation tracking and analytics for all campaigns.
• Setup and launch of campaigns on various platforms.
• Proactively monitor and adjust active campaigns.
• Providing monthly reports to Marketing Managers for each campaign based on relevant KPI’s.
• Prepare technical social and website audits with competitor insights and research.
• Protect sensitive client information and maintain a strict level of client confidentiality.
• Seek new opportunities to add value to existing clients.
• Research and introduce new technologies. 
• Stay up-to-date with the latest trends and best practices in SEO and paid digital advertising. 
• Present platform and channel updates to the marketing team.

Skills on Resume: 

• Campaign Management (Hard Skills)
• Keyword Research (Hard Skills)
• Campaign Setup (Hard Skills)
• Conversion Tracking (Hard Skills)
• Reporting (Hard Skills)
• SEO Knowledge (Hard Skills)
• Client Confidentiality (Soft Skills)
• Trend Analysis (Hard Skills)

Job Summary:

• Implement effective marketing automation campaigns via push, SMS, and Facebook Messaging
• Manage customer review software to create trust and identify customer satisfaction solutions while collaborating with the customer service team to identify potential pain points.
• Manage and oversee influencer, affiliate, and referral marketing programs
• Responsible for improving on-site user experience and conversion rate which includes promotions, site enhancements and functionality optimization for things like checkout flow, light boxes, and upsells
• Keep ongoing reports of KPIs for traffic, search ranking, marketing and sales performance by using Google Analytics and other various tools
• Work cross-functionally to oversee internal project timelines for promotions and new product launches
• Maintain website and digital platforms, including content creation
• Day-to-day management of Marketo including email campaign automation, drip campaigns, targeted prospecting emails, CRM integration, monitoring, and reporting
• Drive awareness and demand through multi-channel integrated programs such as email marketing, content syndication, online advertising, social media, webinars, etc.
• Manage relationships with outsourced agencies surrounding SEM strategy
• Collaborate with management to define KPIs and build reports in Marketo and Salesforce to provide visibility into campaign results
• Measure, analyze, and report the performance of campaign metrics/ROI against KPIs and develop A/B tests to improve performance
• Adjust campaigns in response to metrics and other key data
• Implement multi-channel tactics to move customers to their next journey stage
• Refresh and optimize each tactic for improved performance
• Collaborate with product marketing to develop campaign materials and messaging

Skills on Resume: 

• Marketing Automation (Hard Skills)
• Customer Review Management (Hard Skills)
• Influencer and Affiliate Marketing (Hard Skills)
• Conversion Rate Optimization (Hard Skills)
• KPI Reporting and Analytics (Hard Skills)
• Project Management (Hard Skills)
• Email Campaign Management (Hard Skills)
• Multi-Channel Campaign Management (Hard Skills)

Job Summary:

• Supporting the development and implementation of our overall digital marketing strategy
• Working with other members of the eCommerce and Marketing teams to plan and execute a strategy to acquire new customers via paid media, mobile, paid social and SEO
• Proactively tracking campaign effectiveness in relation to marketing spend and key performance indicators
• Assisting with design, implementation, optimization, and measurement of customer experience journeys, retention campaigns, marketing programs, and digital channels
• Collaborating with Analytics and Marketing teams to identify new approaches, user segments and opportunities, including A/B testing
• Regularly track and report on competitors' strategies
• Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
• Identifying trends and insights, and optimizing spend and performance based on data and insights
• Work with the Digital Marketing Executive to build the latest products on both the brand and retail Magento websites, ensuring the accuracy of information and attention to detail
• Process product imagery for website compatibility to champion consistency and guidelines are adhered to
• Update and maintain web pages to keep content, promotions and brand messages clear and up-to-date
• Build and schedule email campaigns to both our dealer network as well as end users
• Generate and schedule social media content, liaising with Digital Marketing Executive, Marketing Manage and Brand Managers to ensure the accuracy of information and consistency of brand message
• Report on all brands’ social media accounts to track the rises/falls in followers and engagement
• Assist with wider marketing requirements as they arise

Skills on Resume: 

• Digital Marketing Strategy (Hard Skills)
• Paid Media Management (Hard Skills)
• Campaign Tracking (Hard Skills)
• Customer Experience Optimization (Hard Skills)
• A/B Testing (Hard Skills)
• Competitor Analysis (Hard Skills)
• Performance Reporting (Hard Skills)
• Web Content Management (Hard Skills)

Job Summary:

• PLA program planning, optimization and reporting to drive the overall performance of Google & Bing Shopping Campaigns across multiple accounts
• PLA program budget management and accountability.
• Responsible for campaign optimization, tactical recommendations as well as new campaign & initiative launches.
• Perform data analysis, develop performance reports, identify key trends, and make optimization recommendations to meet and exceed KPI goals.
• Own product feeds management, optimization, issue diagnosis & resolution.
• Own competitive PLA product pricing review & price management.
• Drive channel growth with responsibility for efficient bidding
• Support bid optimization processes and approach
• Identify gaps and opportunities through detailed SKU analysis, campaign review and industry knowledge
• Monitor program KPIs, and performance data and prepare executive reporting
• Collaborate with cross-functional teams to execute strategies
• Manage membership in email and ad campaigns
• Work in Google Ads, Facebook ads, LinkedIn, 6Sense, Drift and other marketing activation platforms
• Assist in copywriting for email, ads and landing pages. Apply personalization to increase performance
• Explore and develop new activation strategies with other marketing stakeholders
• Create and test new forms, landing pages, alerts, chats, etc.

Skills on Resume: 

• PLA Campaign Management (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Data Analysis and Reporting (Hard Skills)
• Product Feed Management (Hard Skills)
• Competitive Pricing Analysis (Hard Skills)
• Bid Optimization (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Develop, direct and execute paid marketing and promotion strategies for a variety of ASM products and services in collaboration with ASM’s marketing team
• Write and oversee the design of paid advertising content across social, search, display, and more
• Identify and pilot new digital approaches and channels to best reach campaign goals
• Collaborate with marketing teams to re-purpose marketing content for use in campaigns and build audiences based on analytics, pinpointing opportunities for optimization.
• Manage ASM’s Search Engine Marketing (SEM) strategy, using ASM’s SEO research to formulate and post Google AdWords ads such as establish, monitor, and update bids per keyword
• Manage webpage tagging, web banner creative and placement of ads for targeted campaigns, providing tracking and analysis post-campaign.
• Collect and analyze performance data and recommend new strategies for content optimization, working to continually improve campaign ROI and reach target goals
• Collaborate with digital agencies to create compelling, innovative digital campaigns.
• Serve as key leader in the Marketing Department working with peers, Assistant Director and Directors to ensure excellence and to encourage high morale
• Build and maintain integrated campaign dashboards to track response rates, acquisition costs, return on investment, and other measures of Share results with senior management and other key stakeholders to assist in data-driven decision-making
• Explore innovations and best practices in implementation based on best fit and organizational readiness
• Leverage business intelligence to improve performance as well as identify and reach new
• Assist with other email and product marketing tasks
• Assist Marketing Operations with data-driven analysis
• Develop and implement all digital marketing tactics including emails, display media, social media, and web videos for both consumers and healthcare professionals

Skills on Resume: 

• Paid Marketing Strategy (Hard Skills)
• Content Creation and Design (Hard Skills)
• Digital Channel Innovation (Hard Skills)
• SEM and SEO Strategy (Hard Skills)
• Campaign Tracking and Analysis (Hard Skills)
• Digital Campaign Collaboration (Soft Skills)
• Data-Driven Decision Making (Hard Skills)
• Integrated Campaign Management (Hard Skills)

Job Summary:

• Compose, proofread, and edit content for digital marketing efforts with a keen attention to detail
• Optimize web content for end-user performance
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice and optimized for search and social promotion
• Manage content development of ecommerce platforms ensuring integrity and accuracy of content listing
• Support marketing team in developing and maintaining the strategic direction of brands, while leading digital content development
• Work with marketing team to measure and evaluate the success of digital marketing programs
• Partner with Sales to develop and execute account specific plans
• Partner cross-functionally and with external agencies as appropriate
• Strengthen and maintain a can-do, goal-oriented, entrepreneurial environment that stresses employee performance, accountability, teamwork, and success
• Contribute to building world-class marketing capabilities across the company
• Manage lead generation campaigns in HubSpot CMS and utilize Salesforce CRM for lead management and funnel journeys.
• Support digital events with content creation and live logistics support while utilizing platforms such as Wrike project management, GoToWebinar, and/or On-24.
• Create content pieces, such as blogs, social media posts, website copy, ad copy, case studies, and emails for digital marketing campaigns and events.
• Schedule and manage social media posts for LinkedIn, Youtube, Twitter, and Facebook, supporting existing digital campaigns and planning for new strategic content.
• Assist in the creation of campaign assets such as landing pages and various marketing collateral pieces and images, using platforms such as HubSpot and Adobe Photoshop.

Skills on Resume: 

• Content Writing (Hard Skills)
• Web Optimization (Hard Skills)
• Brand Consistency (Hard Skills)
• E-commerce Content Management (Hard Skills)
• Marketing Evaluation (Hard Skills)
• Lead Generation (Hard Skills)
• Event Content Creation (Hard Skills)
• Social Media Scheduling (Hard Skills)

Job Summary:

• Manage the strategy, buying, and execution of online media to drive customer acquisitions across the social channel.
• Accountable for meeting revenue, ad spend, and ROI targets.
• Drive the execution for Pivo’s digital marketing efforts, including SEO/SEM, retargeting, video, display, paid/owned/earned social media, and other content (Paid media channels: Facebook, Instagram, Google AdWords, Amazon Ads, and Programmatic Ads).
• Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROAS.
• Work with the creative and content team to develop creative assets and content
• Communicate A/B test results and recommendations from programs with team
• Test new channels (SnapChat, Twitter, TikTok, LinkedIn…)
• Track and Analyze daily/weekly/monthly sales and be able to suggest the proper mitigation plans
• Stay ahead of industry trends and leverage emerging capabilities in the digital landscape.
• Create and implement digital marketing campaigns based on corporate strategy
• Present strategies, campaigns, and results to other team members and members of leadership on a regular basis
• Monitor SEO to drive higher engagement of content
• Monitor, track & measure effectiveness of campaigns, course correct
• Meet project goals, measure and share results regularly
• Collaborate with Director of Marketing, Social Media Vendor and EVP of Marketing as well as other team members as necessary
• Manage digital projects with our management system (TeamWork) to ensure projects are moving forward and deadlines are met

Skills on Resume: 

• Online Media Strategy (Hard Skills)
• ROI and Budget Management (Hard Skills)
• Digital Marketing Campaign Execution (Hard Skills)
• Campaign Optimization (Hard Skills)
• Creative Collaboration (Soft Skills)
• A/B Testing (Hard Skills)
• Trend Analysis (Hard Skills)
• Project Management (Hard Skills)

Job Summary:

• Collaborate on the strategy and implementation of content marketing campaigns to support marketing objectives.
• Create resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include eBooks, whitepapers, infographics, guides, templates, etc.).
• Write, build, test, and optimize HTML-based content marketing landing pages.
• Develop, test, implement, and monitor employer lead nurturing content campaigns to move leads through the sales funnel.
• Collaborate on integrated marketing campaigns for the employer LOB.
• Continually monitor/improve Conversion Rate Optimization (CRO) and track various KPIs to make strategic plans and meet/exceed performance benchmarks.
• Contribute to influencer outreach and relationship building for the employer LOB.
• Assist with event marketing operations, including inventory and trade show logistics
• Assist with webinar program logistics, including pre- and post-marketing efforts and day-of operations.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Support business development with online live chat engagements
• Maintain a clean, consistent database in HubSpot, anticipating needed updates, campaign flow changes, and technical glitches.
• Act as the general support and liaison between the executive marketing leader and other areas of the organization, primarily sales and engineering teams.

Skills on Resume: 

• Content Marketing Strategy (Hard Skills)
• Resource Creation (Hard Skills)
• HTML Landing Page Optimization (Hard Skills)
• Lead Nurturing Campaigns (Hard Skills)
• Conversion Rate Optimization (Hard Skills)
• Influencer Relationship Building (Soft Skills)
• Event Marketing (Hard Skills)
• HubSpot Database Management (Hard Skills)

Job Summary:

• Research marketing skills and tactics to stay ahead of the competition and think out of the box
• Display a positive attitude and represent the company in and outside of the office high attention
• Maintain the ability to handle multiple tasks at the same time
• Fully own and report KPI’ s providing direction to optimize and scale the team and company
• Digital Marketing Specialist sets and delivers monthly performance targets and deliver scalable growth
• Develop and execute a scalable marketing plan
• Digital Marketing Specialist will grow sales funnels based on split testing, pricing, and offers
• Monitor, study, and strategize for online traffic trends
• Monitor competition and provide ideas to stand out
• Digital Marketing Specialist will stay up-to-date with digital technology and online learning developments
• Work alongside the Creative Team to develop the landing pages and online sales funnels
• Partner with the Media Team to set monthly budgets for paid traffic and lead generation
• Provides support for campaigns through active team collaboration
• Assist in developing content strategies
• Assit in optimizing website for search engines (on-page SEO)

Skills on Resume: 

• Marketing Research (Hard Skills)
• Task Management (Soft Skills)
• KPI Reporting and Direction (Hard Skills)
• Scalable Marketing Plan Development (Hard Skills)
• Sales Funnel Optimization (Hard Skills)
• Trend Monitoring (Hard Skills)
• Collaboration with Creative Team (Soft Skills)
• SEO Optimization (Hard Skills)

Job Summary:

• Content calendar development and management such as email marketing, copywriting, basic graphic design
• Writing effective ad copy
• Managing ongoing ad campaigns on Facebook, LinkedIn, Google and other paid traffic sources
• Assist in creating assets in line with our visual guidelines
• Conduct market research studies in collaboration with the sales, customer success, and product team.
• Implementation of SEO strategies
• Learning the Net-Results Marketing Automation platform
• Create and Manage Lead Nurturing workflows
• Plan and execute lead nurturing campaigns that turn prospects into leads as their timing evolves
• Develop content that delivers high value to prospects
• Write copy, design emails, build campaigns, segment recipients appropriately
• Assess results on an ongoing basis. 
• Add and adjust to maximize efficacy
• Create digital marketing campaign reports
• Analyze competitors' websites and online marketing initiatives
• Manage SEO and PPC campaigns

Skills on Resume: 

• Content Calendar Management (Hard Skills)
• Ad Copywriting (Hard Skills)
• Paid Traffic Campaign Management (Hard Skills)
• Market Research (Hard Skills)
• SEO Strategy Implementation (Hard Skills)
• Marketing Automation (Hard Skills)
• Lead Nurturing Campaigns (Hard Skills)
• Digital Marketing Reporting (Hard Skills)

Job Summary:

• Manage and create all PPC campaigns, promotions, coupons, and other forms of advertising.
• Daily campaign and budget management
• Optimizing advertising campaigns for target KPI’s and goals
• Building and presenting weekly and monthly reports to show advertising performance
• Maintaining monthly PPC budget, forecasting, pacing, and campaign creation
• Driving growth and profitability of our brands
• Monitor, track, and report on organic and paid search metrics, including trend analysis
• Manage and update the Amazon product catalog, including setting up new product listings and maintaining product and category pages
• Optimize product listings including copy, A+ content, and Storefront
• Oversee Seller Central platform to ensure the products are generating sales and moving up in product category rankings.
• Execute and manage traffic acquisition campaigns for lead generation across digital channels such as paid social, display and video
• Help drive lead volume growth and quality by working with a cross-functional team of marketing managers and sales professionals
• Manage creative assets related to the different campaigns with agencies and the central team
• Monitor campaigns’ targets, forecasting and reporting together with the Director of Distribution
• Challenge us for new tool tests, process improvements, and investment optimizations
• Lead processes that drive alignment across the full customer acquisition journey

Skills on Resume: 

• PPC Management (Hard Skills)
• Budget Management (Hard Skills)
• Campaign Optimization (Hard Skills)
• Performance Reporting (Hard Skills)
• Product Listing Optimization (Hard Skills)
• Traffic Acquisition (Hard Skills)
• Creative Asset Management (Hard Skills)
• Process Improvement (Soft Skills)

Job Summary:

• Contribute to the digital strategy, feeding into the wider objectives of the Marketing department and the Company as a whole
• Manage the group’s paid digital advertising accounts, including ads, landing pages, audiences and A/B testing, for both driving traffic to site and event acquisition
• Contribute, where appropriate, to the success of automated marketing programs, e.g. through reporting and monitoring of the success of digital advertising’s impact on lead nurture programs
• Work with the website team to optimize website landing pages for digital campaigns and build pages around lead-generation forms
• Assist in correcting technical issues on the backend of our website
• Managing email marketing campaigns (perform A/B testing)
• Assist in driving brand success throughout all media channels
• Assist in managing social media channels - particularly Facebook and Instagram
• Assist with company-wide recognition programs to support the company's mission, culture and values
• Let data be a guide to be a valued contributor and assist in persona and content strategy development and disseminate across channels and the customer journey to increase engagement and actionable results.
• Use data and insights to both evaluate tactics and campaigns and contribute to the strategy development 
• Compile, integrate and analyze integrated digital campaign performance and customer data across multiple tactics and platforms 
• Use KPIs, diagnostics, drivers and trends to measure performance against business goals 
• Apply data insights by giving recommendations that inform and influence marketing strategy
• Lead A/B and multivariate testing to improve conversions, user experience and business outcomes 
• Design basic data visualizations and build reports and dashboards 

Skills on Resume: 

• Digital Strategy (Hard Skills)
• Paid Advertising Management (Hard Skills)
• Marketing Automation (Hard Skills)
• Landing Page Optimization (Hard Skills)
• Email Marketing (Hard Skills)
• Social Media Management (Hard Skills)
• Data Analysis (Hard Skills)
• A/B Testing (Hard Skills)

Job Summary:

• Work within the company email marketing programs to create effective and relevant marketing campaigns
• Work both independently and collaboratively with the Marketing team in order to effectively identify, target, and segment the customer database
• Work with the Director of Marketing to develop and maintain JohnstoneTV (video and still ad)
• Present new product and process recommendations to the Director of Marketing
• Understand the workings of numerous email marketing programs and identify the best fit, reviewing continuously
• Maintain campaign reporting, metrics, and site analysis
• Oversee day-to-day activities of outbound marketing communications
• Plan and oversee the execution of campaign schedules
• Oversee the activities of the company's landing pages on social media and its mobile application marketing
• Work with the Director of Marketing to plan and develop landing pages on the corporate website
• Coordinate and collaborate with the Marketing team to develop promotions and promotional collateral.
• Work with the Marketing team in the development and implementation of live events.
• Take the lead on our CRM as it relates to customer segmentation.
• Create and execute highly successful digital marketing campaigns
• Create engaging video and written content for the UKI company website
• Develop and maintain a network of relationships with key stakeholders internally and externally to ensure the visibility of the marketing team
• Interact directly with outsourced PR and marketing / creative teams to create appealing content intended for social syndication

Skills on Resume: 

• Email Marketing (Hard Skills)
• Customer Segmentation (Hard Skills)
• Video and Ad Production (Hard Skills)
• Campaign Reporting and Metrics (Hard Skills)
• Outbound Marketing Communications (Hard Skills)
• Landing Page Development (Hard Skills)
• Digital Campaign Execution (Hard Skills)
• Content Creation (Hard Skills)