Job Summary: 

• Develop, implement, and manage social media strategy
• Manage the company’s Social Media Accounts
• Prepare content calendars for Facebook, Instagram, Twitter, and LinkedIn
• Conceptualize, Run, and Manage Facebook Ads
• Create periodic analytics reports on Social Media and its impact on the website
• Help the Digital Marketing Manager conceptualize and manage digital marketing campaigns
• Work closely with the content team to come up with the best content for social media
• Write a social media strategy for client projects
• Complete ad-hoc digital marketing tasks
• Stay up to date with the latest social media best practices and technologies

Skills on Resume: 

• Social Media Strategy (Hard Skills)
• Content Planning (Hard Skills)
• Facebook Ads (Hard Skills)
• Analytics Reporting (Hard Skills)
• Campaign Management (Hard Skills)
• Content Collaboration (Soft Skills)
• Client Strategy (Hard Skills)
• Trend Awareness (Soft Skills)

Job Summary: 

• Analyze digital data to draw key recommendations around website optimization
• Design and produce marketing pieces using a variety of tools
• Conduct social media audits to ensure best practices are being used
• Maintain digital dashboard of several different accounts
• Coordinate with sales team to create marketing campaigns
• Prepare emails to send out to customers
• Monitor key online marketing metrics to track success
• Create and maintain online listings across e-commerce platforms
• Ensure that the brand message is consistent

Skills on Resume: 

• Data Analysis (Hard Skills)
• Marketing Design (Hard Skills)
• Social Media Audits (Hard Skills)
• Dashboard Management (Hard Skills)
• Campaign Coordination (Soft Skills)
• Email Marketing (Hard Skills)
• Metric Monitoring (Hard Skills)
• Brand Consistency (Soft Skills)

Job Summary: 

• Collaborate closely with campaign managers and digital agencies to package and execute digital marketing programs
• Manage day-to-day Digital Marketing Calendar as well as providing updates to all partners
• Oversee activation of marketing campaigns across multiple channels
• QA assets and campaign information are aligned with the campaign brief
• Ensure proper tracking is implemented
• Communicate campaign status or issues to all stakeholders
• Work closely with the database marketing team to determine proper audience segmentation, and delivery methods across all campaigns and channels
• Provide strong internal client service e.g. quality, responsiveness, and attention to detail
• Keep up-to-date with evolving digital marketing technologies and guide marketing teams with suggestions on improvement, testing opportunities
• Create strong cross-functional relationships with peers in other business units to foster shared work learning and leverage best practices

Skills on Resume: 

• Campaign Collaboration (Soft Skills)
• Calendar Management (Hard Skills)
• Campaign Oversight (Hard Skills)
• Quality Assurance (Hard Skills)
• Tracking Implementation (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Audience Segmentation (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary: 

• Monitor key online marketing metrics to track success
• Analyze digital data to draw key recommendations around website optimization
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Create, review, and optimize the design and content of all online assets including the company website and social media pages.
• Coordinate with sales team to create marketing campaigns
• Ensure that the brand message is consistent
• Present feedback from digital marketing efforts and suggest intervention
• Assist with all aspects of digital marketing, including tracking code creation, sourcing assets, promo content creation, building lead generation email HTML
• Adapt WordPress and landing page structure, and input content to help maintain fresh, updated content. 
• Execute sitewide SEO updates based on vendor and manager prioritization
• Support the team with weekly and monthly reporting needs, project management duties, and assisting with advertising budget and invoice tracking.
• Keep projects moving by working with vendors, delivering assets and needed deliverables, etc.

Skills on Resume: 

• Metric Monitoring (Hard Skills)
• Data Analysis (Hard Skills)
• Digital Program Development (Hard Skills)
• Content Optimization (Hard Skills)
• Campaign Coordination (Soft Skills)
• Brand Consistency (Soft Skills)
• SEO Implementation (Hard Skills)
• Project Management (Soft Skills)

Job Summary: 

• Assist with website management, including page/asset updates and the writing, formatting, and posting of blogs and other content
• Social media management including posting to FLC social channels, planning and executing paid social media campaigns, community management, and live-posting from FLC events
• Social media live event coverage, including conducting filmmaker interviews if/as possible
• Manage live-streaming events, the social media/content calendar and related meetings
• Assist with the development of video and audio content including idealization, paper edits/quality control, video, and audio editing, and general production
• Management of Key Performance Indicator reports and other digital reporting
• Assist with website development/front-end development projects
• Create and maintain online listings across platforms (Google Business, Yelp, Foursquare, LinkedIn, etc.)
• Participate in outreach and community building with digital partners
• Vendor management, including updates to technology and billing
• Collaborating with other departments/partners on an ongoing basis
• Assist with general administrative support and other duties

Skills on Resume: 

• Website Management (Hard Skills)
• Social Media Management (Hard Skills)
• Live Event Coverage (Soft Skills)
• Content Creation (Hard Skills)
• Digital Reporting (Hard Skills)
• Front-End Development (Hard Skills)
• Community Outreach (Soft Skills)
• Vendor Management (Soft Skills)

Job Summary: 

• Build long-term relationships with clients- this is primarily a client-facing role
• Investigate and determine clients' wants and needs
• Plan and implement digital strategies for clients
• Optimize web content to improve SEO
• Present and train on social media strategies to clients
• Analyze the effectiveness of digital campaigns
• Recommend, design, and implement digital projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Keep up-to-date on trends within the industry applying in their day-to-day activities
• Responsible for regular communication with internal and external teams

Skills on Resume: 

• Client Relationship Building (Soft Skills)
• Needs Analysis (Soft Skills)
• Digital Strategy Implementation (Hard Skills)
• SEO Optimization (Hard Skills)
• Social Media Training (Hard Skills)
• Campaign Analysis (Hard Skills)
• ROI Improvement (Hard Skills)
• KPI Tracking (Hard Skills)

Job Summary: 

• Work closely with the Marketing Manager and wider Growth Marketing team.
• Support the creation and execution of marketing strategies to acquire, engage, and retain BoF Professional members
• Own the creation and execution of B2C content campaigns
• Promote weekly digital live events program to the most relevant customers, across onsite messaging, push notifications and email and omnichannel monthly member-exclusive case study launches
• Support with the execution of engagement-driving content-led campaigns to convert free users to paid members, including the build, testing, and deployment of all related assets
• Liaise with and brief Editorial, Studio, Product, and Technology teams effectively
• Ensure deadlines are met and campaigns are executed as planned
• Boost CRM and retention marketing efforts to maximize customer LTV and minimize churn
• Report all related performance metrics and propose opportunities for improvement
• Maintain the customer acquisition and engagement campaign calendar
• Identify opportunities for member acquisition and making data-driven recommendations to drive growth, continuously looking for ways to automate campaigns and simplify the process

Skills on Resume: 

• Team Collaboration (Soft Skills)
• B2C Content Campaigns (Hard Skills)
• Omnichannel Promotion (Hard Skills)
• Engagement Campaign Execution (Hard Skills)
• Cross-Department Communication (Soft Skills)
• Deadline Management (Soft Skills)
• CRM & Retention Marketing (Hard Skills)
• Data-Driven Growth Strategies (Hard Skills)

Job Summary: 

• Updating website content through front-end code editing and using proprietary content management systems, such as Adobe Experience Manager
• Creation of responsive email coding and cross-client compatibility
• Image cropping and implementation for website maintenance
• Social media channel content updates
• Support APAC Digital and Social Specialists across all campaign briefs and production, ad-hoc requests, and monthly and quarterly web and social performance/conversion reporting
• In charge of utilizing and refining a new process that analyzes the benchmark performance for segmented email marketing lists within Pardot and providing executive-level reports
• Identifying marketability gaps within targeted companies and then spearheading the effort to close those gaps by acquiring highly targeted contacts using data research resources
• Preparing newly acquired contact records for import into Salesforce
• Help define, implement, and manage a new email list management system
• Work in conjunction with the compliance department to ensure that HL’s emails are compliant and following updates and changes as they become available
• Pursue self-training concerning Salesforce and Pardot to improve the overall mastery of platforms
• Work alongside the Salesforce administrator to ensure database cleanliness and bidirectional sync with CRM, and list updates

Skills on Resume: 

• Front-End Code Editing (Hard Skills)
• Email Coding (Hard Skills)
• Image Implementation (Hard Skills)
• Social Media Updates (Hard Skills)
• Campaign Reporting (Hard Skills)
• Market Gap Identification (Soft Skills)
• Email List Management (Hard Skills)
• CRM & Pardot Mastery (Hard Skills)

Job Summary: 

• Coordinate efforts across internal teams and external partners to enable innovative marketing campaigns that achieve business goals.
• Produce monthly reports for clients that detail project performance and KPIs (engagements, email performance, web analytics, etc.).
• Ensure campaigns are progressing, other team members are updated on progress, challenges are escalated, campaign concerns are addressed, and results are delivered on time and within budget.
• Analyze campaign results and provide post-campaign reports.
• Monitor daily performance and spending of paid digital campaigns and update management
• Increase high-quality applicants for the Leaders Network via leading and scaling marketing campaigns, partner relationships, internal referrals, and more across key markets in EMEA
• Develop new recruiting strategies to increase applicant & renewal rates, lower acquisition and retention costs
• Partner with brand teams to manage and optimize channels (such as email, Facebook ads, onsite placements, SEM, content marketing, etc.) to drive performance
• Generate analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency
• Execute segmentation and analytics on member database (including demographic, vertical, product usage, and location make-up)
• Partner with the wider Leaders Network team, policy, and comms to understand the needs of the program to influence marketing strategy
• Approve members, manage renewals processes & wider internal comms around the advocate pool to promote the program
• Partner effectively with cross-functional teams, including the rest of the SMB Leaders Network team, call center vendor, channel marketing, data science, and creative teams

Skills on Resume: 

• Campaign Coordination (Soft Skills)
• Reporting & Analysis (Hard Skills)
• Project Management (Soft Skills)
• Campaign Monitoring (Hard Skills)
• Recruiting Strategy (Hard Skills)
• Channel Optimization (Hard Skills)
• Data Segmentation (Hard Skills)
• Cross-Team Collaboration (Soft Skills)

Job Summary: 

• Research, recommend, and plan new digital channels (YouTube, TikTok, etc.) to increase lead volume for the inside sales teams.
• Optimize and expand current PPC campaigns to produce more product demo opportunities and lower the cost per lead.
• Manage and expand current Facebook campaigns to produce more product demo opportunities and lower the cost per lead.
• Analyze landing page behavior and work with design and dev to improve conversion rates.
• Research and analyze competitor advertising.
• Prepare weekly and monthly reports for department KPIs.
• Collaborate with team members to develop and implement a holistic digital media strategy with a focus on growth and innovation
• Identify target segments and build, maintain, and improve digital marketing campaigns that seek to deepen engagement and drive lead generation
• Create and post content on social channels, monitor engagement, and connect with followers
• Collect, analyze, and report on digital marketing initiatives to track marketing effectiveness against key performance indicators and relevant benchmarks
• Plan and execute all digital marketing, including email, social media, and advertising campaigns
• Report on the performance of all campaigns, and assess against goals (ROI and KPIs)
• Be an advocate for the company in corporate communication channels, promoting relevant and timely content, engaging in dialogues, and answering questions where appropriate.
• Support consistency and coherence, ensuring messages align with agreed communication plans.

Skills on Resume: 

• Channel Research & Planning (Hard Skills)
• PPC Campaign Optimization (Hard Skills)
• Social Media Campaign Management (Hard Skills)
• Landing Page Optimization (Hard Skills)
• Competitor Analysis (Hard Skills)
• Reporting & KPI Analysis (Hard Skills)
• Content Creation & Engagement (Soft Skills)
• Digital Marketing Strategy (Hard Skills)

Job Summary: 

• Manage global marketing tech stack (webinar, marketing automation, CRM, website, social, sales enablement, VoC) and identify appropriate enhancements
• Create analytics/performance dashboards that align with commercial strategy to demonstrate effective ROI
• Help build and execute key engagement, communication, and education tactics focused on healthcare professionals and patients
• Research new digital opportunities across the customer lifecycle that may benefit the business
• Support regional and country marketing teams with local campaigns and provide ongoing consultancy to maximize execution effectiveness
• Partner with IT to ensure marketing tech stack integrates into business systems
• Collaborate with external partners (incl. agency) and internal cross-functional stakeholders
• Create and maintain digital framework and governance documentation
• Provide first-line support to regional and country marketing teams on various marketing platforms
• Provide support in developing a digital roadmap and strategic vision
• Keep up to date with digital trends

Skills on Resume: 

• Tech Stack Management (Hard Skills)
• Analytics & Dashboard Creation (Hard Skills)
• Engagement Strategy Execution (Hard Skills)
• Digital Opportunity Research (Hard Skills)
• Campaign Consultancy (Soft Skills)
• System Integration (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Digital Trend Awareness (Soft Skills)

Job Summary: 

• Setup, schedule, and report on the performance of all email marketing campaigns for all company programs, including the monthly marketing subscription program.
• Help create, test, and optimize creative and copy across advertising channels.
• Help manage, create, and post social media content & community interaction
• Assist with paid marketing and reporting for all digital marketing activities using Google Analytics, Google Ads, Facebook Business Manager, and other marketing technology platforms
• Help develop strong cross-functional brand & influencer partnerships to help increase brand awareness and push forward the membership marketing program.
• Use best practices for social media and digital marketing to assist with the expansion of the brand and establishing goals for engagement and sales growth
• Create reports and presentations for management to develop and refine plans and roadmaps.
• Play an active role in developing, planning, and executing the Spa Week Media digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging
• Maintain and improve the performance on paid channels, e.g. Google Ads, Facebook, Instagram, and TikTok. 
• Collect and analyze data gathered from a website and social media traffic to improve the understanding of users’ behavior and trends.
• Assist in building world-class content strategies that accommodate current and long-term growth on digital platforms. 
• Build conversion-driven email campaigns and automation that align with overall digital strategies.
• Brainstorm new and creative growth strategies along with assisting in ad hoc tasks.

Skills on Resume: 

• Email Campaign Management (Hard Skills)
• Creative Optimization (Hard Skills)
• Social Media Management (Hard Skills)
• Digital Marketing Reporting (Hard Skills)
• Brand Partnerships (Soft Skills)
• Social Media Best Practices (Hard Skills)
• Data Analysis (Hard Skills)
• Content Strategy Development (Hard Skills)

Job Summary: 

• Execute the social media content strategy for all brands including Facebook, Twitter, Pinterest, LinkedIn, and Instagram.
• Elaborate content (writing, reviewing, and updating) and ensure that is it accurate and engaging (organic posting, blog posts, emails, landing pages, and similar platforms)
• Monitor social media and company website metrics
• Provide storyboards and briefs for video content
• Assist the Design team with the design of creative materials (videos, banners, posts)
• Implement technical SEO methods to increase site traffic
• Evaluate data, competitor data, and customer/product trends (search term trends)
• Conduct research and interviews to learn more about current trends, developments, and perceptions about the subject matter, and then contextualize findings
• Spend time with clients and team members to understand client needs, brand, and voice.
• Be enthusiastic about the brand, product mix, and marketing tools.
• Seek assistance from the team for complex client issues and technology best practices.
• Perform at a high level while working as a remote team member.
• Collaborate with internal teams to ensure all generated content is relevant and of high quality.
• Maximize usage of all communication channels.

Skills on Resume: 

• Social Media Strategy (Hard Skills)
• Content Creation (Hard Skills)
• Social Media Metrics Monitoring (Hard Skills)
• Video Storyboarding (Hard Skills)
• Creative Design Assistance (Hard Skills)
• Technical SEO (Hard Skills)
• Trend Research & Analysis (Hard Skills)
• Client Collaboration (Soft Skills)

Job Summary: 

• Support the optimization of digital media strategy for all product campaigns and creatives to drive consumer connection & conversion and evaluate the key metrics and media performance
• Assist in the development of content strategy across all platforms, briefing and working with outside partners to bring concepts and big ideas to life
• Plan and roll out integrated digital marketing plan upon key campaigns with a sense of creativity and consumer-led insights
• Develop local content and social activation to deliver locally relevant messages to build consumer connection on digital & social platforms
• Manage development and distribution of social content strategies across all owned (FB, IG, YT, etc.)/earned/paid/shared channels
• Work closely with creators, communities, and digital platforms for content and platform partnership to expand community and deepen engagement
• Coordinate with cross-functional teams (e-commerce, sports marketing, communications, customer service, and business units) to ensure alignment of content with company vision and support integrated campaigns
• Leverage social media technology tools to publish content, monitor conversations and listening topics, engage with fans, and analyze the performance
• Stay up to date on emerging trends, topics, conversations, and the pulse of the community
• Manage brand issues on social media
• Surface and analyze metrics around brand and industry content to deliver insights into content and community performance

Skills on Resume: 

• Digital Media Strategy Optimization (Hard Skills)
• Content Strategy Development (Hard Skills)
• Campaign Planning (Hard Skills)
• Social Media Management (Hard Skills)
• Community Engagement (Soft Skills)
• Cross-Functional Coordination (Soft Skills)
• Social Media Monitoring Tools (Hard Skills)
• Trend Analysis (Hard Skills)