DIGITAL MARKETING ASSOCIATE SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: Nov 26, 2024 – The Digital Marketing Associate possesses expertise in digital marketing areas such as Affiliate Marketing, SEO, SEM, and Email Marketing, along with familiarity with various marketing concepts and tools, enabling effective campaign execution and performance evaluation. Strong analytical skills and experience with web analytics and A/B testing platforms ensure data-driven insights are applied to optimize strategies and drive program evolution. The associate is proficient in creating comprehensive reports and delivering impactful narratives, showcasing exceptional communication and organizational abilities.

Essential Hard and Soft Skills for a Standout Digital Marketing Associate Resume
  • SEO
  • SEM
  • Content Management Systems
  • Google Analytics
  • Email Marketing
  • Social Media Advertising
  • PPC Campaigns
  • Data Analysis
  • Marketing Automation
  • Conversion Rate Optimization
  • Communication
  • Creativity
  • Problem-solving
  • Time Management
  • Adaptability
  • Collaboration
  • Critical Thinking
  • Attention to Detail
  • Project Management
  • Multitasking

Summary of Digital Marketing Associate Knowledge and Qualifications on Resume

1. BA in Advertising with 6 years of Experience

  • Extensive email marketing experience and at least 4 using Marketo
  • Experience working with Marketo
  • PGI/Global Meet, On24, or BrighTalk experience
  • Hands-on experience in Marketing Automation platform data architecture, tokens, CRM integration, and database segmentation
  • Proficient in Excel and digital analytics to glean campaign insights
  • Experience coordinating data and content assets, working with a diverse team of Marketing Specialists, Experience Designers, and technology partners
  • Passion for actionable ideas on how digital technology can improve the client experience and drive business results
  • Excellent oral and written communication skills
  • Solid analytical thinking and strong problem-solving skills to analyze problems and give solutions in campaign execution and planning
  • Detail-oriented, well-organized, get-things-done attitude and willing to  get hands dirty to get very practical experience

2. BA in Business Administration with 3 years of Experience

  • CPG experience, especially, Supplements/Food/Beverage brands
  • Experience working with social media channels and trends
  • Working experience using social media management tools
  • Strong written and grammatical skills
  • Eager to help out when and where needed and must have a curiosity to learn about the business/industry
  • Comfortable working in a production environment as a hands-on team player who can also operate independently
  • Driven, hard-working, and have an overall strong work ethic
  • Self-start and be resourceful
  • Adobe Creative Suite knowledge or experience
  • The willingness to occasionally travel for event support

3. BA in Communication Studies with 2 years of Experience

  • Experience working in digital marketing.
  • Proven experience in setting social media strategy and content direction.
  • Competence in Search Engine Optimization, Email and Content Marketing, etc.
  • Must have high attention to detail.
  • Quick to make sound decisions.
  • Ability to work as a team as well as independently
  • Excellent communication and collaboration skills
  • Great organizational skills.
  • Excellent analytical and critical thinking skills
  • Excellent written and oral communication skills.

4. BA in Media Studies with 1 year of Experience

  • Experience in Digital Media, Agency, or Direct Client related advertising
  • Skilled with Microsoft Office365 including Excel, PowerPoint, Word, and Teams
  • Learn to perform work using OSI, Strata, Sell CRM, Operative One, Google Analytics and Outlook
  • Great attention to detail and strong organizational skills
  • Strong analytical ability and understanding of data-driven systems
  • Ability to meet strict deadlines while maintaining accuracy
  • Able to work directly with internal and external clients on resolving issues with professionalism and patience
  • Must thrive in a fast-paced, dynamic, team environment
  • Attention to detail, independence, and a great collaborator
  • Top-notch verbal and written communication skills

5. BA in Marketing with 5 years of Experience

  • Experience working in e-mail marketing production
  • Knowledge of HTML, CSS, and responsive e-mail design
  • Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
  • Resourceful problem-solver who quickly gathers information and is comfortable with new or proprietary technologies and concepts
  • Understanding of e-mail marketing concepts, metrics, tools, technology, KPIs, and industry best practices, such as deliverability and sender reputation
  • Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, accessibility, etc.)
  • Must be a results-oriented and highly motivated self-starter who can work independently to manage and prioritize multiple projects simultaneously
  • Demonstrate excellent oral and written communication skills, with the ability to interact effectively at all levels of internal teams and external partners
  • Excellent organizational skills and a very strong attention to detail
  • Highly organized and able to handle multiple projects at once

6. BA in Digital Marketing with 4 years of Experience

  • Experience in a related digital marketing, user experience, or product management area
  • A strong understanding of Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Display Marketing, and/or Referral Marketing
  • Be familiar with a variety of these fields’ concepts, practices, and procedures
  • Experience conducting analysis using web analytical, A/B testing, and affiliate management tools/platforms like Adobe/Omniture, WebTrends, Coremetrics, Google Analytics, and/or other similar tools
  • Serve as reporting expert for the team by developing report requests and interpreting data
  • Strong analytical skills with a proven ability to drive the evolution of a program through the application of data insights
  • Ability to tell a meaningful story rooted in data-based insights
  • Strong organizational skills and attention to detail
  • Experience driving campaigns from concept through to execution and post-campaign analysis
  • Excellent communication skills, both written and verbal
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