WHAT DOES A DIGITAL MARKETING ASSOCIATE DO?

Published: Nov 26, 2024 – The Digital Marketing Associate develops and implements marketing automation strategies to optimize CRM integration, enhance sales processes, and support email campaigns, landing pages, and microsites. This position manages and maintains digital assets, including workflows, templates, and dashboards in Salesforce and Marketo, ensuring accuracy and functionality across marketing operations. The associate also collaborates with global compliance teams to align communication strategies with jurisdictional requirements and provide training on marketing automation tools and procedures.

A Review of Professional Skills and Functions for Digital Marketing Associate

1. Digital Marketing Associate Accountabilities

  • Email and Social Media Marketing: Coordinate email and social media marketing initiatives.
  • Collaboration: Coordinate with the Marketing team to create template designs, calls-to-action, and content material used in email and social media sends.
  • Strategy Development: Engage in developing strategies to boost the organic growth of email and social media web traffic.
  • Data Analysis: Gather and analyze consumer behavior data (content downloads, forms, site page visits, etc.) to identify new opportunities.
  • Market Research: Conduct market research and implement workflows to grow sales conversions.
  • List Management: Develop strategies to minimize list/follower decay and unsubscribe.
  • Performance Optimization: Increase the performance of email sends and social engagement.
  • Reporting: Prepare regular marketing metrics reports.
  • Campaign Analysis: Report the results of marketing campaigns.
  • Event Coordination: Assist with organizing and executing promotional live events.

2. Digital Marketing Associate Functions

  • Collaboration: Partner with product marketers, regional specialists, creative services, and technology partners.
  • Webcast Production: Produce Webcast registration programs in Marketo and list criteria, taking into consideration business requirements, system capabilities, and design standards.
  • Stakeholder Engagement: Partner with internal and external marketing partners to ensure all customer needs are understood and fulfilled on time.
  • Information Gathering: Conduct information gathering and follow-up meetings with partners before and after webcast execution.
  • Expectation Management: Establish expectations on timelines and requirements, and provide any post-event deliverables.
  • Subject Matter Expertise: Serve as point of contact and subject matter expert on complex webcasts, and video casts (live and recorded) as well as perform webcast configuration, testing, and delivery.
  • Event Management: Organize, prepare, and upload event content (text, images, audio, video, etc.) and manage delivery on the day of the event to ensure a positive customer experience.
  • Collaboration with IT: Partner with IT and data organizations, using digital product management methodologies to troubleshoot issues and support platform enhancements and processes.
  • Event Reporting: Provide events reporting and leverage automation for follow-up strategies and ensure platform optimization.

3. Digital Marketing Associate Job Summary

  • Collaboration: Partner with internal teams and marketing agencies on campaign ideation and channel strategy across Paid Search (SEM), Display, and Natural Search.
  • Optimization: Heavy focus on day-to-day optimization oversight to drive a profitable ROAS, top-line demand, and new customer acquisition.
  • Data Analysis: Use data to help inform tactical and strategic decisions regarding campaign performance and spending.
  • Reporting: Assist with reporting and communication of channel results on a daily/weekly/monthly basis to internal partners.
  • Market Research: Review competitive market data to influence future project work.
  • Industry Knowledge: Stay up-to-date on industry best practices to infuse updates into current campaigns.
  • Cross-functional Collaboration: Partner with Creative, Brand Marketing, and Social Media Teams on monthly campaigns to elevate content across paid marketing channels.
  • YouTube Strategy: Support YouTube channel growth, partnering closely with Social Media and Brand Marketing teams to drive organic and paid strategy.
  • Campaign Management: Create campaign strategy and manage end-to-end execution of product campaigns to commercialize the SMA platform.
  • Stakeholder Alignment: Secure alignment from product stakeholders and partner with product marketing on messaging across campaign assets.
  • SEO Management: Manage organic search traffic on Advisor Center’s SMA web experience to maximize channel performance.
  • Performance Tracking: Develop reporting to track and communicate campaign performance and distribute it to key stakeholders.
  • Team Culture: Participate in a high-performance team culture that encourages autonomy, creativity, innovation, testing and learning, and quantifiable impact.

4. Digital Marketing Associate Responsibilities

  • Team Collaboration: Join a marketing team of about 10, under a senior Digital Marketing Manager to assist with the day-to-day digital marketing efforts across the web, email, and social media.
  • Email Marketing: Work within the Pardot email marketing platform to become the resident expert within the software, working closely with the internal Salesforce administrator.
  • Campaign Execution: Coordinate and execute email marketing campaigns including SEO efforts and conducting A/B testing to optimize performance.
  • Template Creation: Edit existing email templates, create new email marketing templates, create landing pages, and lead capture forms.
  • Website Maintenance: Help maintain the firm website and intranet via CMS system and various media applications.
  • Web Development Collaboration: Interface with web developers and designers to ensure timely implementation of new web functionality and ongoing website maintenance.
  • Analytics Reporting: Prepare marketing analytics reports that analyze and summarize the performance of campaigns.
  • Content Planning: Assist with the marketing content calendar and coordinating digital campaigns.
  • Creative Collaboration: Interface with the design team to conceive and implement various digital marketing collateral.
  • Lead Nurturing: Create programs that nurture prospects through the marketing funnel resulting in qualified leads for sales.
  • Social Media Management: Assist with social media efforts (LinkedIn, YouTube, Twitter, etc.).
  • Content Review: Review digital materials for accuracy and timeliness of content.

5. Digital Marketing Associate Details

  • Project Management: Project management of marketing activities including supporting online partnerships and affiliates, bus branding, OOH, and other marketing activities.
  • Reporting and Analysis: Reporting and analyzing when possible, highlighting key learnings.
  • Coordination: Deal with planning and deadlines, and coordinate key stakeholders.
  • Budget Management: Budgeting, tracking budgets, document management.
  • Competitive Benchmarking: Benchmark competitors' activities regularly.
  • Strategy Development: In the long term, proposing new channels/experiments.
  • Content Creation and Management: Acting as day-to-day content creator and manager for social media platforms (LinkedIn, Twitter, Facebook, and Instagram).
  • Community Engagement: Interacting with followers and engaging new followers on all platforms.
  • Paid Social Media: Setting up, managing, and optimizing paid social media campaigns across platforms.
  • Content Curation: Researching and posting relevant bi-weekly industry articles across social media channels.
  • Social Media Strategy: Creating social media strategies for consultancy and client projects.
  • Analytics Reporting: Creating weekly measurement analytics reports.

6. Digital Marketing Associate Duties

  • Campaign Management: Plan and execute marketing campaigns on budget and schedule.
  • Project Management: Manage projects with a cross-functional team including writers, designers, media buyers, product managers, engineers, and more.
  • Reporting: Produce post-mortem reporting of campaign success metrics.
  • Customer Analysis: Understand customer demographics and psychographics.
  • Channel Management: Work across a wide range of marketing channels, including email, social media, blog content, video channels, and more.
  • Relationship Management: Manage internal and external relationships with strong interpersonal skills and prompt communication.
  • Organization: Maintain organization and documentation of processes and institutional knowledge.
  • Digital Marketing: Help plan, develop, and execute digital marketing promotions for the team.
  • Program Pitching: Work actively to pitch different programs or events with both the Japan team and the global team.
  • Content Creation: Plan and create digital content for the team's website (digital flyers, ads, etc.).
  • Vendor Management: Work with outside vendors when needed for different digital/marketing functions.
  • Market Research: Actively research market trends and gather information from other teams to optimize digital marketing campaigns for the team.

7. Digital Marketing Associate Overview

  • Campaign Development: Develop engaging marketing campaigns to increase brand awareness and reach editorial audience goals.
  • Collaboration: Collaborate with the Editorial teams and Design team to produce, publish, and promote ebooks and special reports for each brand.
  • Client Liaison: Liaise closely with sponsors for editorial products and email campaigns.
  • Email Marketing: Track email marketing campaigns and report statistics as well as trends over time.
  • Email Best Practices: Employ email best practices for send times, subject lines, list segmentation, format, and deliverability.
  • Analytics: Analyze open rates and click-through rates to shape email distribution strategy.
  • Copywriting: Assist with copywriting and editing for emails and editorial products.
  • Organization: Apply outstanding organizational skills, excellent time management and judgment, and the ability to manage complex operations.
  • Client Success: Contribute to the success of clients by understanding their challenges and tailoring solutions to their needs.
  • Communication: Communicate effectively with clients and the team to deliver on and meet client needs.
  • Project Management: Produce quality work on time across multiple projects to drive impact.
  • Business Development: Support the growth of the business through business development activities including deck creation, research, and more.
  • Technical Expertise: Work to demonstrate significant technical experience within a specific skill or platform in the first year.
  • Growth Mindset: Exhibit a growth mindset through a continuous focus on the development plan.

8. Digital Marketing Associate Tasks

  • Social Media Management: Draft LinkedIn and Instagram posts, targeted to B2B beverage alcohol audiences.
  • Graphic Design: Design graphics for social media, newsletters, and websites, following brand guidelines.
  • Community Management: Grow and manage LinkedIn and Instagram communities (i.e. post, comment, and follow clients).
  • Content Creation: Assist the Director of Growth Marketing in writing the newsletter and blog copy.
  • Reporting and Analysis: Compile PESO (paid, earned, shared, owned media) performance reports, auditing channels, and collecting regular data from agency partners.
  • Content Strategy: Develop recommendations to improve content development efforts.
  • Event Planning: Assist in planning digital activations for conferences and speaking opportunities.
  • Sales Support: Assist in editing sales collateral.
  • Cross-functional Collaboration: Cross-collaborate and collect information from the Client Development and Executive teams for marketing campaigns.

9. Digital Marketing Associate Roles

  • Campaign Support: Support all digital marketing campaigns, including advertising, email, social media, and SEO campaigns.
  • Lead Generation: Lead-generation campaigns, educate private equity professionals on the breadth and depth of Stax’s offerings.
  • Recruitment Marketing: Recruitment-focused campaigns support the ongoing recruitment efforts of a high-growth firm.
  • Brand Awareness: General brand awareness campaigns, position Stax as a thought leader in the private equity industry.
  • Performance Measurement: Measure and report the performance of all digital marketing campaigns, and assess against goals.
  • Content Creation: Assist in planning, writing, and publishing digital assets while maintaining consistency with corporate brand standards.
  • Email Marketing: Write, edit, and publish various communications vehicles including email marketing campaigns conducting A/B testing to optimize performance.
  • Marketing Calendar Management: Assist with the marketing calendar coordinating digital campaigns.
  • Social Media Marketing: Develop and execute social media campaigns (LinkedIn, Twitter, Facebook, Instagram, Glassdoor, Indeed) to grow the brand.

10. Digital Marketing Associate Job Description

  • Marketing Automation: Build, execute, and automate marketing platform to connect with CRM and improve sales process.
  • Requirement Gathering: Work with internal teams to gather requirements and translate business needs into technical execution for email campaigns, microsites, landing pages, and other marketing automation solutions.
  • Workflow Management: Create and update marketing campaign workflows.
  • Email Marketing: Drive and manage email process including layout, content, messaging, review and segmentation, list management, and measurement.
  • Digital Asset Management: Develop and maintain core digital assets, such as landing pages, forms, email templates, or other digital assets to support marketing campaigns.
  • Team Training and Support: Train and support internal teams on marketing automation procedures and processes.
  • Stakeholder Management: Serve as key stakeholder/power user for the Marketing team, responsible for prioritizing team requests, running testing in Azure DevOps and Sandbox environments, and notifying team members of any updates.
  • Salesforce Management: Maintain contact records in Salesforce (knowledge of subscription center functionality).
  • Reporting: Generate Salesforce reports, and manage and update report-driven dashboards in Salesforce.
  • Campaign Management: Create and manage Salesforce campaigns.
  • Sales Insight Management: Maintain Marketo Sales Insight functionality in Salesforce (adding/deleting SI emails via Marketo).
  • Staff Education: Educate staff members on report creation, campaign generation, contact management, subscription tagging, dashboard viewing, and Sales Insight functionality.
  • Compliance Collaboration: Work with Compliance globally to review and refine all appropriate jurisdictions for client and prospect communications.
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