• Identify, implement, test, and measure new growth tactics and marketing channels.
• Devise strategies for lead and demand generation.
• Manage, measure, and optimize paid and organic marketing programs.
• Establish processes and systems to ensure experimentation and measurement can be done in a scalable and repeatable model.
• Conduct analytical projects to improve marketing strategies/tactics.
• Create, test, and improve advertising campaigns on Google, LinkedIn, Facebook, and other platforms.
• Control and optimize all relevant digital marketing KPIs.
• Optimize marketing automation and lead nurturing processes through email, content, and social media channels
• Establish closed-loop analytics to understand how marketing activity leads to generating new customers, and continually refine the marketing process to convert customers
• Assist in additional marketing duties as assigned

Skills: Growth Tactics, Demand Generation, Marketing Optimization, Experimentation & Measurement, Analytical Projects, Campaign Management, KPI Optimization, Lead Nurturing

• Working with the Global Business Manager to create content and sales messaging for email marketing campaigns.
• Implementing and curating content for all regions of social media.
• Building, writing, and scheduling emails as per the editorial calendar.
• Writing, publishing, and monitoring blog content 
• Managing mailing lists and segments using Klaviyo 
• Writing, publishing, and monitoring social media content 
• Tracking and reporting ongoing email marketing and social media activity and website analytics.
• Periodically updating website content across all brands.
• Gathering data and market research to help identify new types of content to create.
• Assisting eCommerce manager with implementing other marketing campaigns, execution of sales, and other digital marketing needs.

Skills: Email Marketing, Social Media Management, Content Creation, Blog Writing, Klaviyo, Analytics and Reporting, Website Content Management, Market Research

• Manage and delegate responsibilities to freelance designers
• Create briefs and supervise design work (i.e. brand guidelines, pitch decks, and ad hoc tasks)
• Manage multiple projects simultaneously to reach targets and meet deadlines
• Collaborate closely with internal teams to brainstorm engaging marketing materials and brand assets
• Develop and create visual branding for current and future projects
• Design effective digital advertising strategies primarily for search engine marketing, based on the audience's needs and business objectives.
• Analyze SEM campaign processes, and suggest and carry out improvements for SEM campaigns.
• Work with partners across marketing, technology, and creative to deliver digital campaigns on time and within budget.
• Assist with SEO/SEM training to build internal knowledge of best practices.
• Analyze customer and user data and integrate customer understanding into the strategies and project plans.
• Work in a collaborative and team-oriented work environment.

Skills: Freelance Management, Creative Direction, Project Management, Branding, Digital Advertising, SEM Campaign Analysis, SEO/SEM Training, Data Analysis

• Manage all social media channels in a consistent ‘on-brand’ voice in line with the brand’s standards.
• Help in growing the audience database for social and digital marketing programs.
• Monitor, report, and analyze results to improve performance using digital tools such as Google Analytics and others.
• Work closely with the Marketing Officer and liaise with external partners (vendors, third-party suppliers).
• Support all offline and e-commerce marketing campaigns via innovative and effective digital marketing initiatives.
• Assist in looking for possible opportunities for partnerships to grow the digital marketing platform as a profitable source of business.
• Supporting the marketing team with online and offline marketing activities.
• Develop and implement marketing strategies according to business plans.
• Working with the design team on designing digital media campaigns.
• Optimize all assigned campaigns in the form of Google Ads, and Facebook Business Manager campaigns.
• Analyze reports to determine the efficacy of campaigns.
• Provide support in branding, digital media, research, user experience, and content creation.
• Ensure that the brand message is consistent.
• Stay up-to-date with digital media technologies and the latest trends.

Skills: Social Media Management, Audience Growth, Performance Analysis, Digital Marketing, Partnership Development, Campaign Optimization, Branding, Trend Monitoring

• Assist with projects and workflow of external agencies, vendors, freelancers, and senior marketing professionals
• Performing administrative tasks to ensure the functionality of marketing activities.
• Employing online marketing analytics to gather information and analyze data from the web, social media pages, and third-party digital platforms.
• Updating databases, spreadsheets, and reporting.
• Preparing promotional presentations and organizing promotional events.
• Assist in the marketing, branding, and social media management, with online product launches, search engine platforms, email marketing, and on websites
• Writing marketing literature for presentations or campaigns
• Gathering, reviewing, and capturing marketing data from various channels
• Creating, setting up, and executing marketing and social media campaigns, including budget planning, and implementation schedules
• Handle general administrative functions
• Scheduling sessions and workshops
• Send invoices/receipts, and update sales data

Skills: Project Coordination, Administrative Support, Marketing Analytics, Data Management, Event Planning, Social Media Management, Campaign Execution, Budget Planning

• Brainstorm social marketing strategies with the project team and be the single point of contact as a brand manager for the client
• Provide strategic social media advice and develop social media/digital initiatives to support online and offline marketing programs and communication
• Research and curate strategic content and messaging
• Analyze and track social media platforms to understand the audience
• Keep up to date with the latest social marketing trends, digital culture, and buzzing topics
• Help plan and execute digital marketing campaigns, including email marketing, paid advertising, app marketing, referral marketing, etc.
• Measure and report on the performance of all digital marketing campaigns, recommend opportunities for improvement and optimize spend.
• Collaborate with internal teams and partners to achieve company revenue goals.
• Stay up to date with the latest trends and best practices in digital marketing, esports, and gaming, and use that knowledge to pitch, plan, execute, and optimize new growth strategies.
• Remain well-informed on competitor marketing campaigns and share insights with the marketing team.
• Provide general marketing support. 

Skills: Social Media Strategy, Digital Marketing, Content Curation, Audience Analysis, Trend Monitoring, Campaign Execution, Performance Measurement, Competitive Analysis

• Research, planning, and execution of digital marketing strategies
• Social media management, including strategy, content development, and advertising
• Email marketing, including strategy, content development, design, and programming
• Website management, content development, design, programming, and SEO
• Digital marketing and advertising, including Google Ads (SEM, PPC), etc.
• Analytics gathering across all channels to demonstrate measurable ROI
• Developing original messaging and marketing copy
• Participation in community outreach activities and events
• Assist in running and optimizing several acquisition and retention channels across web and mobile
• Monitor conversions and ROAS through rigorous campaign planning and implementation, A/B testing, budget management, optimization, and analysis
• Leverage relevant data to plan marketing initiatives and regularly track, evaluate, and report on metrics/ROI against KPIs
• Build and run marketing dashboards and reports to provide visibility and insights, and communicate business results back to the broader teams
• Execute multi-channel marketing campaigns
• Make recommendations and execute growth opportunities and projects for optimization throughout the customer journey

Skills: Digital Marketing Strategy, Social Media Management, Email Marketing, Website Management, SEM/PPC Advertising, Analytics and ROI Reporting, Marketing Copywriting, Campaign Optimization

• Drive brand awareness, brand storytelling, and customer engagement through successful construction/implementation/execution of digital campaigns
• Facilitate the new product launch process
• Work closely with the Line of Business Directors and Product Managers in the planning/development of go-to-market campaigns 
• Apply digital marketing skills and tools to maximize the impact and the return on investment from them
• Develop dynamic content that differentiates products in the market and turns value propositions into effective communications. 
• Content includes product descriptions, datasheets, case studies, videos, graphics, landing pages, email templates, infographics, white papers, blog articles, etc.
• Manage influencer requests, relationships, and databases for any new campaign opportunities
• Manage, track, and grow YouTube and other social channels to enlarge customer engagement
• Leverage all possible digital touchpoints to systematically provide Product Managers with end-user insights
• Evaluate new social media and technology opportunities across the digital marketing space
• Collaborate with other marketing teams in other business units on actionable insights for new online marketing programs and initiatives

Skills: Brand Awareness, Digital Campaign Management, Product Launch Strategy, Content Development, Influencer Relationship Management, Social Media Growth, Digital Marketing Tools, Cross-functional Collaboration

• Work closely with the US Audience Marketing team to foster paid media best practices and governance, driving growth, scale, and profitability in EMEA.
• Partner with current agency partners to cultivate a deeper understanding of audiences and offerings in EMEA and participate in agency RFPs for new vendors.
• Create and execute strategies to drive new customer acquisition and database growth through digital channels.
• Guide international marketers regarding the development of paid media campaigns.
• Execute internally managed international paid media campaigns.
• Ensure digital marketing channels are in alignment with the brand narrative and voice.
• Analyze and create campaign reports to share results and inform future planning.
• Act as a key liaison between internal stakeholders and support various aspects of paid media campaigns
• Understand audiences, audience insights, and audience needs and continually explore new ways to delight them and build their trust through paid media channels.
• Constantly track, analyze, and report on overall paid media performance.
• Regularly benchmark performance against competitors and internal P&L performance.

Skills: Paid Media Strategy, Audience Segmentation, Campaign Execution, Digital Marketing Governance, Agency Partnership Management, Data Analysis and Reporting, Brand Alignment, Competitive Benchmarking

• Work with the Digital Demand Manager to develop and implement performance marketing campaigns to achieve business objectives
• Manage and optimize all aspects of paid digital campaigns, including creative builds, bid/budget management, and reporting on key KPIs
• Coordinate execution of campaigns with platform and agency partners
• Collaborate with internal design, social, content, and translation teams to create and test ads, landing pages, and strategy
• Support the data analysis and reporting needs of the paid media team
• Use internal reporting and BI tools, Google Analytics, and agency and ad server reporting to show the full-funnel impact of paid media programs
• Support the digital marketing strategy and marketing pipeline goals for a global demand generation function across the Americas, EMEA, and APAC
• Advise on shifts in program audiences, channels, tactics, and media partners based on performance data
• Identify and utilize customer and intent data from various owned and 3rd party sources to inform targeting and make recommendations on optimizations
• Participate in presentations to support the business value generated by paid media programs and deliver data-driven insights to stakeholders

Skills: Performance Marketing, Campaign Optimization, Paid Media Management, Cross-functional Collaboration, Data Analysis and Reporting, Funnel Analysis, Global Marketing Strategy, Audience Targeting

• Direct experience in marketing, communications, advertising, or a related field
• Experience using email marketing and web content management systems to implement digital marketing strategies
• Experience in developing and growing networks of digital supporters
• Working knowledge of basic HTML coding
• Excellent English writing, editing, and proofreading skills
• Strong organizational and time management skills
• Ability to maintain brand, design, and messaging consistency while tailoring content for specific audiences and platforms
• Collaborative team player, relationship builder, and cross-cultural communicator
• Proactive approach with the ability to learn and adapt quickly
• Knowledge of community-based and/or international development, children’s rights, or other social justice issues

Qualifications: BA in Communication Studies with 3 years of Experience

• Prior experience in digital marketing, paid search, display, SEO, content marketing, or related
• Experience with Google Analytics, Adobe Analytics, or a similar tool to manage web analytics
• Understanding of digital advertising Insertion Order formats and asset deliverables
• Be a demonstrated self-starter and problem-solver
• Think critically and dig deeper to improve processes, and campaign performance that have a measurable impact on the business
• Strong analytical skills, and ability to manipulate and analyze data to identify trends, solve problems, and make informed recommendations. 
• Experience with Excel, Micro-strategy, or other visualization tools
• Be an outstanding project manager who can develop, adhere to, and communicate reasonable timelines.
• Proven skill in working across multiple and distinct functional organizations in support of specific business priorities.
• Be creative, think outside the box, and be adaptable

Qualifications: BA in Advertising with 5 years of Experience

• Competency in developing bid logic, experience with multiple forms of bidding strategies and KPIs such as CPA, ROAS, Smart Bidding
• Strong writing skills with high attention to correct mechanics and grammar
• Exhibits accountability for the measurable success of programs, clients, and agency capabilities
• Proficient in Microsoft Excel, Word, and PowerPoint
• Passion for technology, marketing, and its influence on consumer behavior
• Strong communication and time management skills
• Ability to communicate to clients regarding media campaign success and suggested changes
• Must be very organized, a multi-tasker, and able to work well under pressure
• Skilled in troubleshooting and problem-solving
• Analytical mind with a passion for digital media

Qualifications: BA in Creative Writing with 1 year of Experience

• Work experience in digital marketing (experience working in financial services or regulated industry)
• Experience managing digital advertising campaigns across multiple platforms including display and search, social, web, and email.
• Experience managing and optimizing websites for improved conversion rate and user experience (WordPress CMS)
• Must love data, and analytics, have a strong desire to move things forward, and have a measurable impact on the business bottom line and strategic plan
• A strong understanding of Email Marketing, SEM, SEO, Display Marketing, and/or Referral Marketing
• Ability to assist with PPC strategy by monitoring keywords, search queries, and campaign trends to find areas for growth and improvement
• Proven experience in lead generation, campaign management, and marketing automation.
• Practical experience in testing and implementing marketing campaign initiatives.
• In-depth working knowledge of email marketing automation platforms (ActiveCampaign, Emma, Marketo, or Salesforce Marketing Cloud, etc.) with proven results
• Demonstrable experience with web technologies (e.g. online tools and social media)
• Strong analytical skills with a proven ability to drive the evolution of a program through the application of data insights.

Qualifications: BA in E-commerce with 7 years of Experience

• Experience in video production, Social Media, and/or Healthcare digital marketing.
• Proficient in audio and video recording and editing products and procedures.
• Proficient in the following tools - All Adobe Products including Indesign and PhotoShop, Microsoft Products including Excel, Word, PowerPoint, HubSpot, and Video Editing Software.
• Understanding of digital and traditional marketing, social media, and health and wellness software/programs.
• Strong analytical skills with a high level of attention to detail.
• Self-starter who can simultaneously manage multiple internal and external initiatives/projects and deliver outstanding results.
• Ability to work collaboratively with employees at all levels of the organization and establish and maintain strong relationships with strategic partners/clients/moderators.
• Excellent communication and presentation skills, written and verbal.
• Strong project management and performance management skills.
• The ability to pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.

Qualifications: BA in Marketing with 4 years of Experience

• Experience in website management or digital marketing
• Professional-level understanding of digital technologies, channels, methodologies, and best practices
• Skills in Excel, PowerPoint, HTML, WordPress, and Google Analytics
• Skill in Photoshop, Illustrator, Moz, ScreamingFrog, SEO, Asan,a and Google AdWords
• Strong project management skills and attention to detail
• Digital agency working experience
• Flexibility to work in a rapidly changing environment
• High energy, passion, and a positive "can-do" attitude
• Love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges customers face every day.
• The ability to plan and manage in a fast-paced environment

Qualifications: BA in Social Media Management with 1 year of Experience

• Agency experience of which experience managing Google AdWords
• Some experience running social media ad campaigns
• Experience with Google Tag Manager, Search Console, etc.
• Experience marketing towards at least some of the core industries (Corporate Finance, Funds, Business Development, Government, etc)
• Fantastic written ability - enjoy writing ad copy and are good at it
• Comfortable working with data
• Commercial awareness, being attuned to the expenditure of campaigns, and knowing when getting good value for money
• Interest in the start-up and high-growth space
• Experience producing landing page copy
• Ability to produce/select graphics to complement ad copy

Qualifications: BA in Business Administration with 3 years of Experience

• B2B digital marketing, inclusive of eCommerce and/or growth/channel marketing experience
• Experience working across a variety of channels (owned/paid/earned)
• Experience in executing cross-channel, orchestrated campaigns in a complex B2B buying process
• Familiarity with sales CRMs
• Ability to connect the trifecta of channels content landing pads/sites
• Worked hands-on in MarTech stacks, including automation and analytics
• Experience working with distribution channel marketing and/or e-commerce
• A positive attitude with a service-first and collaborative mindset, for both internal and external clients
• An understanding of the broader marketing landscape and marketing's impact on the larger business landscape
• Previously worked with clients (internal and/or external)

Qualifications: BA in Public Relations with 2 years of Experience

• Experience working in social or online/digital marketing
• Emphasizes an incredible attention to detail and is capable of multi-tasking and coordinating several projects at once
• Prioritizes competing objectives and manages time with skill
• Possesses the ability to work independently with minimal supervision
• Display accountability always meeting deadlines and keeping commitments
• Strong interest in social media and a general understanding of how channels work
• Familiarity and a general understanding of how to display remarketing and paid search works
• Goal-oriented and self-motivated individual with excellent communication skills and focus
• Proactive, collaborative, and results-driven work style
• Knows how to collaborate and communicate effectively with team members in remote environments

Qualifications: BA in Social Media Management with 4 years of Experience

• Experience working in Digital Marketing
• Experience executing paid social media campaigns
• Knowledge of SEO, SEM, Digital Marketing, Google Analytics, Marketing Automation, Google Webmaster Tools, and Social Media Ads
• Experience or understanding of the E-commerce industry
• Must be able to juggle multiple projects at the same time
• Full understanding of all social media platforms
• Strong communication and problem-solving skills and incredible attention to detail
• Up-to-date with the latest trends and best practices in online marketing
• Self-starter able to multi-task and ready to work in a fast-paced environment
• Prior experience in marketing technical products

Qualifications: BA in Graphic Design with 1 year of Experience