• Partner with marketing stakeholders to understand business objectives, structure key questions, define metrics and report/dashboard structure that supports business needs
• Conduct appropriate follow-up analyses of marketing lead sources, and full funnel campaigns and report findings/recommendations.
• Create and maintain models to allow better forecasting of marketing initiatives.
• Construct compelling storylines and narratives about insights and implications. 
• Articulate findings to internal stakeholders using strong written and verbal communication skills.
• Manage and monitor monthly cost per lead/overall acquisition costs. 
• Identify ways to reduce cost per lead across sources while increasing MQL volume to meet targets.
• Build and modify dashboards in Business Intelligent software (Tableau/Excel). 
• Work with various internal teams to aggregate, pull, clean, and analyze disparate data sources (Google Analytics, Salesforce, Digital Ad Platforms, WordPress, Marketo).
• Identify gaps in the collection and/or integrity of data alongside growth marketing and revenue operations.
• Drive adoption, training, and usage of reporting and metrics across the Marketing team.
• Assist in budget planning and tracking. 
• Maintain weekly and monthly reporting and dashboards. 
• Set up survey data and analyze annual technology surveys alongside key leaders.

Skills: Marketing Analytics, Data Analysis, Forecasting, Storytelling, Communication, Cost Management, Dashboard Creation, Data Integration

• Produce reports, analyses, and visualizations using numerous data sources in the IDG BI platform
• Create easy-to-understand reports that present complex data tailored for both clients and executive management, as well as internal teams for ad hoc requests
• Take ownership of assigned reports and requirements gathering, and communicate effectively about said tasks and requirements
• Analyze IDG-owned and operated and sponsored content websites using Google Analytics
• Analyze IDG email marketing data
• Assist with deploying IDG emails (both editorial & commercial/demand generation)
• Analyze advertising data – both impressions and interactions, experience with Google Ad Manager or a DMP
• Collaborate with multiple teams within IDG to optimize client programs
• Assist with new business development initiatives around analytics & digital strategy
• Building planned and ad-hoc reports and analyses from multiple data sources that tell a story through the use of data
• Collaborating with Inbound and Paid Media team members on campaign strategy recommendations informed by data
• Providing consultative guidance on web personalization strategies from data insights
• Delivering reports to key clients (via calls)
• Consulting with ongoing maintenance and enhancements to data visualization dashboards (Data Studio specifically)

Skills: Data Visualization, Report Generation, Requirements Gathering, Google Analytics, Email Marketing Analytics, Advertising Data Analysis, Digital Strategy, Data Storytelling

• Design and oversee all aspects of the digital marketing department including marketing database, email, and display advertising campaigns.
• Plan and develop digital marketing and CRM projects.
• Prepare accurate reports on the marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting the industry.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Work with the team to brainstorm new and innovative growth strategies.
• Oversee and execute all contests, giveaways, and other digital projects.
• Deal with advertising agencies for coordination of online advertising marketplace and ad placement through auctions, etc.
• Analyzing data across client campaigns to inform campaign benchmarks and industry trends
• Sharing cross-client behavioral and attribution insights with the broader Digital division to drive thought leadership and build team expertise
• Proactively shaping new ways to visualize and unlock insights around marketing campaign engagement

Skills: Digital Marketing Strategy, CRM Management, Campaign Reporting, Advertising Coordination, Trend Analysis, Web Analytics, Growth Strategy Development, Data Visualization

• Monitor, evaluate, and act on key revenue & performance metrics across Cheddar, News 12, and Rate My Professors’ programmatic partners.
• Flag & troubleshoot ad delivery issues to quickly resolve & minimize revenue impact
• Support maintenance of programmatic revenue model to forecast CPM and revenue delivery for financial budgeting and pacing
• Maximize revenue by ensuring that all web, mobile, and interactive campaigns (display and video) are set up properly and meet the required delivery schedule.
• Create schedules that guarantee that the highest priority campaigns and revenues air both online and in mobile applications, as well as all VOD dynamic ad insertion channels.
• Resolving all delivery and campaign adjustments, and communicating back to sales.
• Creation and troubleshooting of ad tags, ad units, and third-party creatives.
• Work with Sales Mgt. at all levels for Cheddar, a4 Local/ National, and NY Interconnect.
• Work with Ad Operations to ensure full delivery across all direct-sold revenue into unified reporting and assist in traffick setup for News12 Local
• Work with all SSP’s to identify opportunities for prospective PMP & PG opportunities
• Mentor junior traffickers and assist with training for programmatic sales operations
• Assist in creating weekly distribution reports across all O&O properties and create weekly delta reports
• Assist in creating a unified rate card for both Cheddar, News12, and NYI across the evolving product suite

Skills: Revenue Optimization, Ad Delivery Troubleshooting, Programmatic Revenue Forecasting, Campaign Management, Ad Tag Creation, Sales Collaboration, Data Reporting, Team Mentorship

• Manage day-to-day interactions with the client and internal teams on any data requirement for the account
• Responsible for all reports to the client- weekly, monthly, and quarterly along with campaign reports from Adobe Analytics and Google Analytics data
• Assist with the production of reporting and analysis for all media metrics including owned/earned media, report performance, and insights on an ongoing basis
• Support with the configuration, management, or maintenance of analytics-related products and software (Google Analytics, Adobe Analytics, Adobe Target, Data Studio, etc)
• Responsible for updating industry benchmarks, internal benchmark data, and competitor analysis
• Responsible for delivering basic training to internal stakeholders
• Managing project-based ad-hoc requirements of the client
• Ensuring seamless project delivery (accuracy & timeliness) & effective client management
• Executing tasks around client servicing like proactively responding to client requests, seeking feedback, etc.
• Liaising local business unit’s digital marketing requirements to ensure successful implementation by technology vendors.
• Connecting the dots between data analytics and digital marketing objectives to optimize marketing spending.
• Strong programming and analytical skills to consolidate data from numerous online advertising platforms, analyze various metrics, and convert them into insights, strategies, and action plans.
• Provide insights to accelerate the growth of customer acquisition.

Skills: Client Management, Reporting & Analysis, Google Analytics, Adobe Analytics, Competitor Analysis, Training & Development, Project Management, Data Consolidation

• Design advertising tests, pull data on the results, analyze that data, pick the winners, and build an ever-improving group of campaigns.
• Report to the Director of Product Development and Monetization.
• Analyze a plethora of data for insight into audience monetization, create hypotheses on the behavior of the audiences, and apply quick tests to prove or disprove assumptions.
• Owning all steps of the ad operations process for maintaining and growing products
• Audience segmenting creation, split testing, and optimization
• Landing page creation, testing, and optimization
• Bid strategy testing and optimizations
• Source-level CPA optimizations to hit product LTV and ROI targets
• Analyzing, communicating, and building reports (trends, opportunities, etc.) based on data against the defined campaign success metrics
• Efficiently prioritizing competing responsibilities, products, and/or tests based on revenue and growth potential
• Proactive idea sharing and out-of-the-box thinking to help scale positive ROI bets.
• Consistently search for new opportunities to optimize and grow current campaigns, via advanced targeting and data analysis.

Skills: Advertising Testing, Data Analysis, Audience Segmentation, Split Testing, Landing Page Optimization, Bid Strategy Optimization, CPA Optimization, Report Building

• Effectively communicate & translate key email and SMS metrics to the Brand management team weekly
• Independently assemble and present year-over-year campaign analysis decks to Senior Management, responsible for peer review on decks for up to two Digital Marketing Analysts
• Develop yearly email and SMS tests and learn plans to drive restaurant visits, campaign engagement, and ROI
• Recommend changes to existing segmentation and email creative based on own analysis
• Ensure spam regulation compliance (CAN-SPAM)
• Deliverability monitoring, developing a plan for deliverability recovery should the need arise
• Ensure email and mobile marketing best practices are met
• Lead small- and large-scale strategy and technical projects, proactively identifying and communicating potential problems and issues to project team members/leaders, efficiently working with senior IT partners
• Consistently enhance skills and job knowledge by participating in professional learning opportunities and personal networking
• Research new technologies and software products and trends, work with management to bring these new products to life as part of the strategic email roadmap
• Serve as strategic lead and implementation for integral acquisition initiatives such as text-to-join, table tents, and check presenters
• Train, onboard, and provide peer leadership to new Digital Marketing Analysts

Skills: Email Marketing, SMS Marketing, Campaign Analysis, Segmentation, Deliverability Monitoring, Project Leadership, Compliance Management, Peer Leadership

• Provide analysis and reporting for social media and multi-channel marketing campaigns
• Identify, track, and analyze relevant KPIs for Social Media, web, and email marketing to improve the brand’s presence in the region in partnership with brand managers
• Utilize data analytics to develop regular reports and make recommendations to improve social media content and digital marketing strategy
• Provide assistance on projects including design (a must, very frequent), interpreting results, and synthesizing recommendations.
• Identify opportunities and implement actions to bolster data capture efforts, and grow the team’s email and mobile database (via traditional capture methods, relevant list purchases, and data acquisition)
• Work on analyzing the data with the agency to improve email campaign open/click-thru rates
• Help produce marketing collateral material
• Monitor and analyze the effectiveness of landing pages, display banners, ad copy, and other creative assets
• Research and identify customer segments for targeted digital campaigns
• Support the manager in identifying digital business needs in the team to help improve digital business tool solutions within the internal digital platform.
• Expand engagement with clients by delivering comprehensive reports and a value-driven strategy.
• Uses design as the first tool and the use of data-driven strategic thinking to discover insights into current website activity, provide action-driven recommendations

Skills: Social Media Analysis, KPI Tracking, Data Analytics, Campaign Reporting, Email Marketing Optimization, Design Collaboration, Customer Segmentation, Digital Strategy

• Provide expertise, analysis, recommendations, and implementation on how to best utilize CRM, email marketing, and marketing automation to deliver solutions that support sales and service/support strategic and operational goals
• Monitor, measure, assess, and communicate business outcomes related to paid search and paid media activity
• Work cross-functionally with the data and analytics and marketing team, using data to tell stories and provide actionable insights for team members
• Perform data mining and statistical analysis to produce findings that drive data-driven content and campaigns
• Assist in developing testing strategies and guiding A/B tests with business partners and external teams
• Qualified candidates should be able to manage search engine optimization and analyze data from search engines
• Implement best tools, processes, and procedures based on analysis of marketing data and not assumptions
• Monitor and analyze trends of searches and report findings to business
• Provide a continuing analysis of page clicks, keyword hits, search engine traffic, and other data
• Translate data into meaningful, strategic, and tactical recommendations that are easily digestible for team members and business executives
• Stay informed on digital marketing best practices and industry best practices, new trends, software, technology, and platform updates
• Analyze external email sends, particularly regarding optimal send times and layout / call-to-actions that drive high engagement
• Conduct market research to analyze the competitive landscape, determine brand perceptions, identify new market opportunities, and help with the overall analysis

Skills: CRM Management, Email Marketing, Marketing Automation, Data Analysis, A/B Testing, SEO Optimization, Trend Monitoring, Market Research

• Support Digital Marketing team, analyze sales reports, traffic, and conversion data for a variety of corporate brands, and have a deep understanding of the online customer journey and sales funnel
• Interact with several internal teams to help drive performance and value from online channels
• Work cross-functionally to manage projects and campaigns for digital media, digital marketing, and digital sales execution and to recommend enhancements to the current online enrollment path, using data from Adobe Analytics
• Coordinate data compiled from Digital Campaign performance trends tools to drive and pinpoint digital strategy decisions
• Leverage a solid background in digital campaign management and ecommerce marketing
• Work with various internal departments, including marketing and IT, to drive project completion and performance across the sales funnel
• Manage CRM tools preparing presentation reports in Excel and PowerPoint for shareholder meetings
• Coordinate data analytics reports and ad management tools workings with Tableau, Google Analytics, Adobe, AdWords, Google Campaign Manager, etc.
• Update project reports within the “Project management tool” called Asana
• Provide analysis on a weekly/monthly basis, and recommendations based on performance data
• Maintain project stakeholders and deliverables to hit expected timelines for the campaign launch
• Implement ongoing proactive changes and work closely with the digital marketing team

Skills: Sales Data Analysis, Digital Marketing, Campaign Management, Ecommerce Marketing, CRM Tools, Data Analytics, Project Management, Reporting & Presentation

• Proven experience with Adobe Analytics
• Experience in E-commerce analytics working with retail and pure-play accounts
• Working experience in analyzing customer behavior on front-end applications
• Experience analyzing data from 3rd party providers such as Google Analytics, Site Catalyst, Coremetrics, Adwords, Crimson Hexagon, Facebook Insights, etc.
• Must be able to work in the United States without corporate sponsorship now and in the future.
• Experience working with BrightEdge and Adobe Target.
• Experience using statistical computer languages (R, Python, SLQ, etc.) to manipulate data and draw insights from large data sets.
• Knowledge and experience in statistical and data mining techniques including GLM/Regression, Random Forest, Boosting, Trees, text mining, and social network analysis.
• Must be comfortable with data analysis and able to use data to make recommendations and drive decisions
• Ability to clearly and confidently present results, strategies, and recommendations to executive leaders and business unit stakeholders

Qualifications: BA in Business Administration with 3 years of Experience

• Experience in data analytics in e-commerce or a DTC startup focused on CLTV
• Mastery of Shopify, Google Analytics, Iterable, Amplitude, and/or similar platforms and tools.
• Experience in an environment with Facebook Ads, display ads, and email/sms marketing tactics.
• Experience with Tableau and/or Tableau Online building dashboards and reports.
• Mastery of Amazon, Redshift, SQL, Python, and Excel to query, manipulate and summarize data.
• Technical knowledge including HTML, tag management, and basic front-end code.
• Proven ability to communicate data findings to non-technical audiences.
• Good follow-through on projects, deliver with quality, and on time.
• Strong written and verbal communication skills.
• A high degree of organization and multi-tasking skills in addition to being oriented in a fast-paced environment
• Must be able to work independently as well as with a team of database developers and business partners.

Qualifications: BA in Communications with 6 years of Experience

• Experience working in data and analytics, ideally in tech or media industries
• Knowledge of email and digital marketing
• Must be analytical, hardworking, creative, curious about people and ideas
• A collaborative and strategic thinker who can help to make the numbers make sense to any audience
• Ability to codify ideas and see “the story” or “the big picture” above the detail around research, client objectives, and market dynamics
• Ability to frame the key issues facing the client and develop recommended approaches
• Uses clear, concise writing and presentation skills to effectively communicate a story in a compelling fashion
• Demonstrable ability to write clear and concise presentations summarizing data insights, outcomes, and implications in a straightforward and enlightening way for clients
• A self-starter who is very detailed oriented with the ability to multi-task, meet deadlines, quickly process information, and maintain confidential information
• Experience working with DOMO or Upland Adestra

Qualifications: BA in Economics with 2 years of Experience

• Working knowledge of usability principles and website best practices
• Ability to work independently to meet multiple project deadlines, handle multiple tasks – switching priorities and focus
• Ability to learn new software and concepts quickly, ability to learn and adapt to evolving conditions and fluid requirements
• Excellent oral, organizational, and written communication skills, troubleshooting, and critical thinking skills
• Passion for detail with a track record demonstrating initiative, drive, and quality output
• Strong and demonstrated problem-solving skills, with the ability to take ownership of problems and see them through to resolution
• Highly organized, creative, and attentive to detail, able to manage, prioritize, and bring to completion multiple projects
• Excellent interpersonal skills, flexibility to accommodate different situations and temperaments
• Proficient in MS Office applications
• Knowledge of or experience with at least one - CMS, Adobe Analytics, Google Analytics, and Adobe Test and Target

Qualifications: BA in Graphic Design with 3 years of Experience

• Expertise in web metrics platforms, particularly Google Analytics, SEO applications, and related technologies
• Demonstrated experience with digital strategy and web experience planning
• Proficiency in working with Kentico and/or other widely used CMS applications
• Strong understanding of the importance of UI/UX design planning
• Strong project management skills with the ability to manage multiple projects, set priorities, and meet deadlines
• Effective communication skills with critical thinking and problem-solving skills
• Ability to work effectively in a collaborative and cross-functional environment
• Experience with graphic and web design software such as Eclipse, Dreamweaver, Photoshop, and Illustrator
• Experience across all digital marketing channels with a good knowledge of the different digital marketing channels
• Experience using several of the following technologies such as HTML5, JavaScript, jQuery, CSS, and XML/XSLT

Qualifications: BA in Marketing with 5 years of Experience

• Previous experience in Marketing/Communication areas with experience in Global and Local campaigns with cross-functional teams
• Global team player with fluent written, verbal, and conceptual skills in both English and Portuguese
• Experience working with creative teams, including design and copywriting, and in an agile setting with Atlassian suite (Jira/Confluence) or other project management tools
• Proficiency in building presentations
• Experience with B2B2C approach
• Familiarity with Google packages, such as Google Sheets and Slides
• Experience working with CRMs and marketing automation, especially Salesforce
• Basic HTML, PDF Editor, and Javascript experience (can write basic code for simple content and experimentation needs)
• Excellent writing and verbal communication skills (including presentation skills), with strong team player spirit
• Have a strong sense of ownership and determination to get things done, with an eagerness to grow with a hands-on mindset
• Proven ability to manage multiple, competing priorities simultaneously
• Passion for changes and adapting yourself easily to new scenarios, and thrives in fast-paced environments with tight deadlines

Qualifications: BA in Social Media Management with 8 years of Experience

• Strong website analytics skills and expertise in digital marketing KPIs
• Expertise using Adobe Analytics to optimize websites and make marketing decisions for search engine optimization and UX
• Experience with website testing including planning tests, executing using Optimizely or a similar tool, evaluating results, and drawing conclusions that can be applied
• Proven success in driving results demonstrating creativity and innovation, ability to follow through, and priority-setting
• Work experience in marketing and/or analytics roles with strong process orientation and analytic skills
• Strong relationship skills for working collaboratively with multiple internal and external partners
• Experience collaborating with agencies, as well as tracking performance and forecasting results
• Ability to communicate clearly and effectively, both orally and in writing
• Experience with GSC, Tableau, Content Square Teachable, and Optimizely
• Knowledge of Office skills with proficiency in Excel and use of complex formulas

Qualifications: BS in Computer Science with 2 years of Experience

• Experience working with Adobe Analytics
• Experience in data collection architecture and design (Data Layer, Pixels, CDP, DMP, GTM, Website Governance and Compliance Technology)
• Experience in Tag Management (GTM, Adobe Launch) implementation and configuration
• Proven track record for problem-solving and quality assurance (QA) for Product and Analytics implementations
• Results-oriented – strong focus on achieving revenue, conversion, sales, and other marketing goals. 
• Ability to use metrics to manage programs and measure success
• Proactive and self-motivated with a strong sense of ownership. Identifies what needs to be done and has a bias toward action.
• Highly analytical and detail-oriented with both web and business analysis skills
• Ability to translate, communicate, and distill metrics into a digestible, actionable marketing framework
• Proficiency with R, Python, or SQL

Qualifications: BS in Data Analytics with 4 years of Experience

• Email, Digital Marketing, or related experience
• Experience with large-scale ESP and marketing automation technology
• Adobe Analytics working experience
• Customer Data Platform (CDP) familiarity/experience
• A self-starter who is highly organized and can work independently, execute quickly, and prioritize their work
• Strong project management skills with excellent verbal and written communication skills
• Ability to work in a fast-paced, high-volume environment
• Data-driven/analytical mindset with proven ability to analyze, organize, and derive insights and recommendations from test results/overall email performance
• Have a strong sense of teamwork. 
• Must have experience building and leveraging cross-functional relationships to effectively collaborate

Qualifications: BA in Public Relations with 5 years of Experience

• Experience working with Google Analytics
• Hands-on experience with Google Tag Manager
• Familiarity with Web API platform integrations and website data layer implementation
• Familiarity and experience working with website developers
• Ability to foster teamwork and collaboration, but also able to work independently
• The ability to QA and troubleshoot data
• A critical thinker with an aptitude to isolate and fix technical issues related to the flow of data
• Passionate about the accuracy of data and its value to inform business decisions
• Proficiency in Microsoft Excel
• Experience with Salesforce applications

Qualifications: BA in Advertising with 3 years of Experience