WHAT DOES A DIGITAL MARKETING DO?
Published: Jun 3, 2025 - The Digital Marketing Professional designs and implements integrated digital marketing strategies that align with business objectives and market trends. This role involves driving brand engagement through targeted SEO, PPC, email marketing, and social media campaigns optimized for audience behavior. This position also analyzes performance metrics using advanced tools to refine tactics, maximize ROI, and support sustained digital growth.
A Review of Professional Skills and Functions for Digital Marketing
1. Digital Marketing Analyst Job Summary
- Data Analytics: Build analytics reports and dashboards to keep internal and external stakeholders informed of marketing performance and current business trends.
- Reporting: Design, develop, and distribute reports on behalf of the digital marketing team.
- Data Optimization: Identify opportunities for improvement, including new data sources, enhanced KPIs, and better visualizations.
- Attribution Modeling: Ensure measurement accuracy and champion multi-touch attribution reporting to maximize the overall output of the marketing team.
- Digital Strategy: Push for multi-moment digital maturity where marketing is executed dynamically and optimized towards single-customer business outcomes across the full purchase journey.
- Process Improvement: Continually improve processes and tools, and push for automation.
- SEO and SEM Support: Technical support for SEO and paid search marketing.
- Ad Hoc Reporting: Build ad hoc reports for various stakeholders.
2. Digital Marketing Analyst Duties
- Analysis and Reporting: Conduct detailed analysis and reporting on their website traffic and conversion metrics, tracking performance.
- Dashboard Development: Partner with internal teams to develop and launch new dashboards and tools for company use.
- Digital Insights: Connect the dots between interaction on digital platforms, marketing efforts, and product sales.
- Dashboard Creation: Build dashboards and self-help reporting for stakeholders.
- Campaign Tracking: Track the effectiveness of third-party agencies' marketing campaigns.
- CRM Reporting: Create reports on CRM strategies to help drive customer retention.
- Ad-Hoc Analysis: Support the business to make data-informed decisions by completing ad-hoc requests for information and analysis.
3. Digital Marketing Associate Responsibilities
- Campaign Management: Launch, track, and optimise campaigns across multiple channels to move prospects and customers down the funnel.
- Channel Management: Manage social media, website, and email distribution channels, supporting sales outbound efforts.
- Lead Strategy: Develop strategies for both acquiring and nurturing leads that drive awareness across all channels, including email, webinars, partners, and virtual events.
- Keyword Research: Accountable for keyword research.
- SEO Performance Tracking: Track/monitor/report on keyword or traffic performance for SEO engagements.
- Metadata Writing: Write client-specific metadata.
- SEO Auditing: Assist with SEO audits (for SEO team and Sales/Marketing).
- SEO Documentation: Assist with the codification of SEO team knowledge and best practices.
- Work Order Writing: Assist with writing up work orders for SEO implementations and delivering to client development teams.
- Implementation QA: QA client implementation work.
4. Digital Marketing Analytics Associate Details
- Audience Activation Analysis: Deliver analysis and develop a data-backed viewpoint of how to activate audiences across the digital ecosystem.
- Web Analysis: Conduct web analysis and make recommendations on ways to optimize layouts and language to increase conversion rates.
- Dashboard and Visualization: Create high-visibility dashboards, reports, and visualizations to ensure the timely delivery of valuable metrics and actionable insights.
- Paid Media Analysis: Track and analyze the impact of paid media on client engagement and make recommendations on areas to optimize.
- Data Mapping: Build and maintain data mapping documents to support lead scoring and reporting dashboards.
- Technical Requirements Translation: Translate business and marketing objectives into technical requirements for implementation.
- User Behavior Analysis: Develop a deeper understanding of user behavior by combining and analyzing data from a variety of sources, including web analytics, offline CRM data, and third-party sources.
- Data Science Collaboration: Collaborate with other members of the data science and analytics community across the firm on best practices, code review, internal tools, and process improvements.
5. Senior Automotive Digital Marketing Consultant Accountabilities
- Digital Marketing Strategy: Plan and execute digital marketing strategies based on client goals and objectives.
- Client Communication: Daily client communication on advertising strategy and campaign performance.
- Marketing Effectiveness Analysis: Monitor and analyze the effectiveness of marketing strategies.
- Client Consultation Travel: Travel for client consultations monthly.
- Website Content Management: Develop and manage website content.
- Client Consultation: Consult with clients on processes and industry best practices.
- Data Translation: Translate data from campaign performance results and create an easy-to-understand and actionable narrative for clients.
- Cross-Functional Coordination: Coordinate cross-functional teams to ensure the success of campaign delivery, performance, and execution.
6. Digital Marketing Consultant Functions
- Online Marketing Campaigns: Initiate effective marketing campaigns online and translate business goals into successful marketing campaigns.
- Digital Content Creation: Create digital content for websites, blogs, and other social media channels.
- Web Presence Enhancement: Enhance the web presence to boost the service’s awareness.
- Social Media Voice: Maintain a strong company voice through social media.
- Direct Marketing: Suggest and implement direct marketing methods to increase profitability.
- Digital Media Trends: Stay updated with digital media developments and trends.
- Social Media Strategy: Design social media strategies to achieve marketing targets.
- Social Media Administration: Administer all company social media accounts to ensure they’re all updated.
7. Digital Marketing Coordinator Job Description
- Communication Strategy: Develop, implement, and monitor communication strategy plans across all digital channels to focus on lead generation and improve brand awareness.
- Campaign Execution: Execute campaigns across digital channels, including email marketing, Google Ads, and social media.
- Content Management: Manage social media content, website, blog, and events calendar.
- Website Optimization: Support website optimization to maximize user experience and SEO.
- Performance Reporting: Manage performance reporting across website analytics, social media, and custom internal reports.
- Influencer and Partner Identification: Identify key international influencer and brand partner relationships.
- Keyword Ranking: Develop, execute, and monitor keyword rankings with proven data.
- Influencer Monitoring: Monitor influencer content, trends, and performance.
8. Digital Marketing Coordinator Overview
- Lead Management: Manage lead-flow-to-sales process and reporting, ensuring lead quality, and make decisions on the viability of the leads to determine next steps, trends, targets, etc.
- Lead Research: Research companies and leads to find new targets and capture critical lead information.
- Engagement Reporting: Provide reporting on website engagement to inform marketing campaigns.
- Direct Response Marketing: Execute multi-channel direct response marketing, including integrated web, marketing database, email, social media, display, and PPC advertising campaigns.
- Marketing Plan Execution: Execute marketing plans to ensure proper placement of products and services at trade shows/conferences.
- Schedule Monitoring: Monitor schedules and deadlines against the marketing plan to ensure they are met.
- Marketing Collaboration: Collaborate with the marketing team and assist with other related marketing, audience, and reporting projects for product marketing.
9. Digital Marketing Intern Details and Accountabilities
- Digital Marketing Support: Assist the in-country marketing team with innovative digital tools and tactics like Account-Based Marketing, Personalization, and Intent Marketing.
- Customer Journey Understanding: Understand better the customer journey of the large and strategic customers of SAP and the Industry Cloud perspective in a hybrid world (physical/digital).
- Digital Marketing Projects: Diverse projects in the fields of digital marketing.
- Campaign Rollout: Roll out global, integrated marketing campaigns.
- Project Management Support: Assist the project management team with day-to-day business operations.
- Localization Support: Support the localization and adaptation of global marketing materials.
- Communication Activities: Develop and implement communication activities.
- Digital Channel Management: Process digital channel management activities.
- International Collaboration: Work in international project teams.
10. Digital Marketing Manager Tasks
- Marketing Strategy Development: Develop and implement marketing strategies, including digital advertising, digital engagement, retention, and content within owned channels.
- Marketing Calendar Management: Marketing calendar management for all markets, ensuring alignment between paid, earned, and owned channels.
- Campaign Management: Manage end-to-end campaign creative development and campaign delivery across teams.
- Content Strategy Execution: End-to-end management of content strategy and execution across paid, owned, and earned channels.
- Influencer and PR Oversight: Oversee influencer and PR strategies and delivery.
- Consumer Metrics Improvement: Develop and execute strategies to continuously improve consumer metrics within paid, earned, and owned channels.
- Agency Relationship Management: Manage agency relationships to ensure the best results are achieved.
- Budget Management: Take responsibility for budget management.
11. Digital Marketing Manager Roles
- Paid Social Media Strategies: Create and execute paid social media strategies to acquire Ring households at scale.
- KPI and CPA Management: Define KPIs and effectively drive CPAs towards targets.
- Campaign Effectiveness Analysis: Lead detailed analyses of campaign effectiveness, including segmentation, creative targeting, and cohort analysis.
- Reporting Development: Develop, deploy, analyze, and disseminate comprehensive reporting.
- Channel Operations: Drive day-to-day channel operations in tandem with assisting in the development of the channel’s long-term strategy.
- Cross-Functional Coordination: Coordinate with strategy, creative, and production teams to drive channel growth and to ensure campaigns are in alignment with brand positioning and long-term goals.
- Digital Marketing Expertise: Serve as the subject matter expert for Instagram, Facebook, Twitter, and overall digital marketing trends.
- Brand Storytelling: Support storytelling to create a dynamic, engaging, and authentic brand experience that successfully reflects the spirit of the mission and delights neighbors.
12. Digital Marketing Manager Additional Details
- Digital Marketing Campaigns: Plan and execute digital marketing campaigns.
- Marketing Content Analysis: Monitor and analyze the effectiveness of marketing content.
- Website Content Management: Develop and manage website content.
- Audience Targeting: Find and target audiences.
- Partner Collaboration: Inspire, collaborate, and propel external partners.
- Audience Research: Research audience preferences and discover current trends.
- Leadership Engagement: Get to know the leadership group on a personal level to make posts relevant to them.
- Copywriting: Write engaging copy.
- Social Platform Updates: Stay up-to-date with changes in all social platforms, ensuring maximum effectiveness.
- Posting Schedule Development: Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
- Account Onboarding: Take responsibility for new account onboarding.
13. Digital Marketing Specialist Essential Functions
- Consumer Marketing Strategy: Lead planning and execution of the Consumer Marketing strategy.
- Campaign Execution: Plan, develop, and execute campaigns across key consumer channels that result in increased customer acquisition, loyalty, and conversion.
- Data Analysis: Work with data and analyze trends to drive segmentation and enhance the effectiveness of campaigns.
- Campaign Management: Ensure quality and on-time execution of all campaigns and overall program performance.
- Product Launches: Lead new product launches to ensure brand awareness and sampling.
- Product Training: Facilitate product training (internally).
- Cross-Functional Collaboration: Work closely with Global product teams and the Digital Product Manager to drive consumer launch excellence for new product launches.
- Digital Marketing Support: Work closely with and support the Digital Marketing team to align and maximise business and content strategies with all online and offline DtC campaigns.
- Vendor Management: Engage and manage external resources, including agencies and vendor partners.
- Consumer Journey Optimization: Continually identify new opportunities along the consumer journey for greater optimisation and business impact across the business.
14. Digital Marketing Specialist Details
- Digital Strategy Support: Work with the Digital Manager and Senior Manager, and responsible for providing support in delivering strategies and tactical plans that align with broader digital, corporate, and brand marketing strategies for various LoBs.
- Online Experience Execution: Work with all LoBs to execute on strategic plans for the online experience.
- Online Opportunity Maximization: Work with all LoB groups to maximize online opportunities and to ensure customer and business needs are being met.
- Program Alignment: Ensure all programs are aligned with the digital enterprise metrics strategy.
- Customer Acquisition and Retention: Execute strategic plans for acquiring and retaining online customers.
- Team Collaboration: Collaborate with the various internal teams to create initiatives designed to meet customer retention and acquisition metrics.
- Performance Reporting: Report, analyze, and provide insights for all online tools, websites, and digital marketing campaigns.
- Digital Initiative Alignment: Team with Digital Manager and Senior Manager to ensure that all initiatives and projects are aligned with the digital strategy.
- Campaign Liaison: Closely liaison with internal business groups to ensure digital campaign deliverables map back to the overall communication strategy.
- Effectiveness Evaluation: Develop plans to evaluate the effectiveness of initiatives.
- Project Design: Design innovative project ideas that drive customer retention and acquisition.
- Asset Maximization: Work with all Digital Managers to maximize online assets.
- Relationship Development: Develop a strong working relationship with LoBs to maximize up-sell/cross-sell opportunities across the enterprise.