WHAT DOES A DIGITAL MARKETING INTERN DO?

Published: Nov 22, 2024 - The Digital Marketing Intern organizes and coordinates training across roles to enhance skills for client support in digital marketing. Collaborates with strategy managers, service specialists, and partners to achieve client objectives. Manages performance monitoring, lead generation, and marketing operations to ensure optimal client engagement and process efficiency.

A Review of Professional Skills and Functions for Digital Marketing Intern

1. Digital Marketing Intern Duties

  • Data Analysis: Own and optimize keyword research for Paid Search customers.
  • Data Management: Execute data pulls for various client requests or collaborative engagements such as Quarterly Business Reviews and onsite meetings.
  • Market Research: Monitor and evaluate benchmark and competitive channel data for clients, including but not limited to Google Auction Insights, EMarketer, Forrester, Adobe reports, and other portal dashboards for vertical and client benchmarks.
  • Account Management: Perform Digital Marketing account health checks daily across all managed clients, providing real-time updates to the Client Strategy Managers for notifications, suspensions, or alerts in each customer CID.
  • Training Coordination: Organize and maintain regular 1-1 hands-on training sessions across multiple roles and Digital Marketing teams to obtain and utilize the necessary skills for Digital Marketing client support.
  • Team Collaboration: Effectively collaborate across Client Strategy Managers, Client Service Specialists, Team Leads, and third-party partners such as Flat Rock to accomplish client goals.
  • Performance Monitoring: Monitor performance for selected clients and provide optimization recommendations.
  • Lead Generation: Find innovative ways of generating leads and work closely with sales to ensure that Lexplore has a process where all leads are handled in a timely manner and no leads are left untouched.
  • Email Marketing: Develop and execute email marketing programs, including segmentation, testing, deployment, and continually evaluate these for improvements.
  • Lead Management: Be responsible for managing the lead lifecycle, being the bridge between marketing and sales, ensuring lead quality is maintained and no leads are left untouched.
  • Marketing Operations: Manage essential marketing operations connected to marketing automation such as lead scoring, lead nurturing, segmentation, and data cleansing.
  • Technology Research: Research new marketing technologies that would be beneficial for AmerisourceBergen.
  • Media Reporting: Assist in media management and reporting.
  • Social Media Management: Manage social media platforms.
  • Content Creation: Write content for social media platforms.
  • Project Management: Manage all task schedules and document them.
  • Campaign Management: Promote the business through ad campaigns.
  • Strategic Planning: Create strategies for marketing of the company.

2. Digital Marketing Intern Details

  • Digital Communications Coordination: Working alongside the digital team to craft the communication calendar, planning content on monthly/bi-weekly basis, deciding content posting schedule, assets to use, and copy/messaging for a multi-channel approach across social, web, email, and paid media.
  • Campaign and Research Support: Support the team in generating campaign ideas, conducting product research & analysis projects, as well as tracking press activity.
  • Sample Management: Manage product samples, keeping stock room organized and coordinating sending samples out.
  • Press Inquiry Response: Provide behind-the-scenes support to handle and act quickly, efficiently, and thoughtfully to enquiries regarding press-related activity.
  • Brand Asset Management: Manage brand assets and folders by downloading key documents, campaigns, e-commerce imagery, and saving to folders in the drive.
  • Event Coordination: Work alongside all teams at seasonal Runway presentations.
  • E-commerce Support: Use Shopify and other key tools to support the website and online trading across the full end-to-end e-commerce process including merchandising, website copy, images, and full publication.
  • E-commerce Path Management: Assist in managing the e-commerce critical path to ensure products are shot, with copy and ready to publish for planned seasonal launches.
  • Fulfilment Process Management: Manage the full fulfilment process including returns, ensuring all orders are shipped out on time and to a high standard.
  • Shipping Management: Follow automated shipping flows of product to ensure D2C and commercial team are prepared for deliveries and receipt of stock.
  • Delivery Monitoring: Highlight delivery discrepancies, proposing necessary actions to take.
  • Competitive Analysis: Track competitor activity and industry trends, sharing key learnings internally.
  • Administrative Support: Support the digital marketing team with administrative tasks.
  • Digital Marketing Learning: Learn new digital tools and marketing technologies to nurture and convert online audiences.
  • Account List Management: Manage target account lists to ensure accuracy and domain management.
  • Lead Quality Review: Review lead quality to determine viability of lead submission.
  • Social Media Campaign Deployment: Deploy organic and paid campaigns on social channels such as LinkedIn.
  • Salesforce Reporting Best Practices: Learn best practices for reporting in Salesforce.

3. Digital Marketing Intern Responsibilities

  • Stakeholder Engagement: Meet with senior leaders for both project work and informational interviews.
  • Project Experience: Invited to internal and agency partner meetings to experience the full scope of projects.
  • Request Management: Prepare and submit digital marketing requests/briefs through the marketing tool.
  • Asset Review: Assist in reviewing and approving marketing assets for final execution.
  • Collaboration: Work with the Marketing Communication team on creation and review of marketing assets (digital assets).
  • Data Analysis: Assemble and present insights and data from marketing programs and promotions.
  • Audience Engagement: Engage with the audience across all social channels.
  • Content Promotion: Promote editorial and video content on Facebook, Instagram, and Twitter.
  • Content Research: Research and curate content and images for use on social channels.
  • Growth Tracking: Support the team in tracking growth across social accounts.
  • Metrics Analysis: Assist with capturing and analyzing social media and digital advertising metrics.
  • Content Creation: Assist, as needed, in creating marketing emails, webpages, and managing workshop promotions.
  • Event Support: Assist with other special projects and events.
  • Campaign Design: Design and execute digital marketing campaigns.
  • Reporting: Build reports on digital marketing campaigns based on goals and KPIs.
  • Content Moderation: Moderate content on Webshops and help improve user experience.
  • Social Media Support: Support the digital marketing team with social media initiatives.
  • Sales Strategy: Present ideas to the marketing and e-commerce team to improve sales and marketing.

4. Digital Marketing Intern Accountabilities

  • China Market Content Creation: Provide a high quality, customer-centric China blog with the goal of improving awareness and online presence, educating customers, and enhancing tech leadership.
  • Blog Strategy Development: Develop blog site strategy and manage content to optimize the reading experience.
  • Traffic and Conversion Enhancement: Increase blog traffic/reads and improve the conversion rate for downstream results.
  • Stakeholder Collaboration: Work closely with local stakeholders/blog authors to create and manage a publish calendar.
  • Content Localization and Optimization: Work with the global team to localize the global blog and optimize the content.
  • Reporting and Dashboard Management: Build and distribute regular reports/dashboard of blogs and their effectiveness.
  • Digital Marketing Campaign Execution: Plan and execute digital marketing campaigns, including content, SEO, email, and social media.
  • Growth Strategy Development: Brainstorm new and creative growth strategies.
  • Strategic Collaboration with CEO: Work with the CEO to tackle both marketing and cross-functional strategic challenges and opportunities.
  • Analytics and Reporting Structure Creation: Create a reporting and analytics structure to measure performance.
  • Social Media Management: Build and manage the company’s social media properties.
  • Content Coordination: Coordinate with design & content teams to generate social media content.
  • Team Leadership: Manage/lead a large team of virtual digital marketing interns.
  • Content Schedule Management: Plan and manage the content schedule.
  • Online Community Engagement: Post about XIRCLS in online forums like Quora, B2B blogs, etc.

5. Digital Marketing Intern Functions

  • Content Creation: Create informative and engaging content.
  • Multimedia Production: Assist in the creation of written, video, and image content for marketing channels.
  • Campaign Support: Support marketing campaign planning and execution.
  • Data Analysis: Measure and report results of marketing initiatives.
  • Administrative Support: Support the team in daily administrative tasks.
  • SEO Optimization: Help research and implement keywords and tagging for key product pages on the website.
  • Web Development: Support website build: With direction from the digital and content marketing teams, this role will build pages on the site with search engine results in mind.
  • Testing Hypotheses: Be responsible for making some hypotheses regarding site improvements and then testing these ideas using Google Optimize.
  • Media Production: Build images and videos to be used on Gems’ digital stack.
  • Promotional Activities: Assist in marketing and advertising promotional activities.
  • Stakeholder Coordination: Coordinate across internal stakeholders to support campaign communications for MFL’s monthly social content/EDM calendar planning.
  • Social Media Monitoring: Monitor social media trends, ideas, and feedback.
  • Innovative Research: Research, analyze, and suggest new and fresh ways to approach and execute social content where applicable.
  • Competitive Analysis: Research and evaluate competitor marketing and digital content.
  • Creative Brainstorming: Participate in brainstorming sessions and research on launch ideas for new attractions/products.
  • Event Planning: Assist in organizing, planning, and executing marketing campaigns for new attractions.
  • Collateral Development: Work with in-house graphic designers to develop marketing collaterals for campaigns and events.
  • Vendor Liaison: Liaise with vendors for onsite marketing activations and installations.

6. Digital Marketing Intern Job Description

  • Online Marketing Execution: Support in executing online marketing activities in Germany with a focus on display programmatic.
  • Partner Coordination: Responsible for researching, acquiring, and coordinating potential partners.
  • Ad Operations: Support the team in running the day-to-day ad operations.
  • Creative Design: Design and create advertising material in cooperation with the graphics team.
  • Campaign Analysis: Support in analyzing and evaluating the campaign results, in creating reports and the final derivation of new solutions.
  • Cross-Channel Support: Help the team in other channels such as paid social or video advertising once you are comfortable managing the above.
  • Content Management: Support in the uploading and updating of digital signages and menus on backend platforms.
  • Administrative Support: Provide administrative support and daily upkeep of internal trackers, content calendars, reports, invoicing, applying complimentary tickets for partners, and other marketing-related administrative work.
  • Content Marketing: Support digital content marketing updates across key channels that include Social Media, dotcom, Amazon, and CRM.
  • Market Research: Perform ongoing market research, competitor analysis, and other data and research-oriented tasks.
  • Digital Experience Development: Support the team in the development of a best-in-class digital experience by helping to edit and upload content.
  • E-commerce Support: Perform a variety of tasks associated with helping to accelerate e-commerce and sales performance.
  • Social Media Campaigns: Set up HPE's social media and digital media campaigns.
  • Content Creation: Help in creating & localizing content for social media, digital campaigns, and hpe.com.
  • Event Support: Support customer webinars, F2F events, and other marketing initiatives.
  • Marketing Operations: Support marketing operations and ROI tracking: budget operations, tagging, leads creation, reporting.
  • Communication Development: Create internal and external communications: newsletters, SharePoint, PowerPoint Presentations.

7. Digital Marketing Intern Overview

  • Marketing Calendar Assistance: Assist with marketing calendar strategy.
  • Email Campaign Execution: Create and execute email campaigns per marketing calendar.
  • Social Media Campaign Strategy: Create and execute strategic campaigns for Instagram Reels/TikTok to meet conversion goals.
  • Content Creation Support: Assist the marketing team through the creation of compelling content for social platforms through behind-the-scenes content, photoshoots, etc.
  • Pinterest Campaign Strategy: Create and execute strategic campaigns for Pinterest to meet conversion goals.
  • Photoshoot Coordination: Assist with photoshoot strategy, vision, and execution.
  • Influencer Program Support: Support the Social Influencer program.
  • Market Analysis: Perform analysis of market strengths, weaknesses, opportunities, and threats.
  • Product Launch Analysis: Perform analysis of product launch strengths, weaknesses, opportunities, and threats.
  • Innovative Campaign Development: Develop and implement innovative marketing campaigns.
  • Social Media Content Assistance: Assist in brainstorming, creating, and posting content to different social media platforms.
  • Content Editing and Media Creation: Assist in content creation, minor editing, and additional digital media creation.
  • Photography and Video Shoot Preparation: Assist in planning and preparation for photography and video shoots.
  • Content Optimization and Tracking: Assist in optimizing content, tracking user traffic, and assessing user response to different content posted.
  • Social Media Audience Growth: Assist in growing social media audiences, focusing on cohesion and engagement.
  • Media Campaign Planning: Assist in planning media campaigns to reach a wider audience, increase brand awareness, and drive sales.
  • Content Calendar Management: Assist in planning and adhering to content calendars to schedule posts on different social media platforms.

8. Digital Marketing Intern Details and Accountabilities

  • Social Media Content Creation: Create content for various social media platforms (Facebook, Instagram, Snapchat, LinkedIn) for product promotion and branding awareness purposes.
  • B2C Marketing Strategy Development: Develop Business to Consumer (B2C) marketing strategy including but not limited to social media marketing, content marketing, search engine marketing/optimization (Google Analytics), email marketing, and influencer marketing.
  • Marketing Strategy Implementation: Implement marketing strategy and consequently adjust tactics based on weekly performance.
  • Product Presentation: Present trade show products at professional eSports training centers and venues.
  • Digital Marketing Support: Assist with the day-to-day operations of the Digital Marketing department across Email, Social Media, and Affiliates.
  • Content Calendar Familiarization: Become familiar with the monthly content calendar to better understand how to speak to customers and convert them to brands.
  • Campaign Execution Support: Support the email marketing and social media operational process, helping to execute all marketing campaigns.
  • Data Analysis: Pull reports and interpret data on performance across all channels and make recommendations based on the information.
  • Competitive Analysis: Conduct ongoing competitive analysis of the email landscape and offer insights based on the findings.
  • Meeting Participation: Attend weekly meetings to understand the overall process to bring customers great products.
  • Digital Marketing Analytics: Assist with digital marketing and ads, conduct analytical reporting of digital and social activities across channels, and provide recommendations for growth.
  • Monitoring and Reporting: Track and monitor digital marketing and social activities, assist in analytical tools and reporting.
  • Performance Reporting: Report digital performance metrics.
  • Ad Campaign Management: Implement digital ad campaigns across channels - Instagram, Facebook, Google, etc., and test cluster groups.
  • Optimization Recommendations: Provide recommendations for digital marketing optimization, reach, engagement, conversions.
  • Market Research: Analyze industry, competition, and market trends.
  • Data Management: Update spreadsheets, databases.

9. Digital Marketing Intern Tasks

  • Cross-Platform Marketing Planning: Create and propose marketing plans including organizing cross-platform content strategies.
  • Social Media Campaign Development: Develop new social media campaigns from the ground up, considering the company's needs specific to the industry.
  • Industry Research and Strategy: Perform research into the company's industry and provide actionable tips and advice for expanding reach in the digital space.
  • Social Media Metrics Analysis: Assist with capturing and analyzing social media metrics by testing strategies.
  • Graphic Design: Design graphics and images for social media and websites.
  • Business Development Support Materials: Develop materials to support business development, such as email campaigns, PowerPoint presentations, videos, newsletters, blogs, etc.
  • Branding and Design: Create infographics and other design materials in line with Lamwork’s brand guidelines.
  • Marketing Campaign Execution and Analysis: Assist with the preparation, execution, and analysis of marketing campaigns within key objectives.
  • Content Production Collaboration: Collaborate with other members of the sales and marketing team to produce high-quality content.
  • Marketing Ideas Curation and Development: Research, development, and curation of marketing ideas and research.
  • SEO Optimization Improvement: Focus on improving SEO optimization pages based on a powerful SEO platform providing strong guidance.
  • Content Marketing Campaign Execution: Develop and execute content marketing campaigns, including email, blogs, and social media to support sales, channel partners, and drive the pipeline.
  • Strategic Partnership Marketing: Support strategic partnerships by owning marketing strategy including press releases and co-branded content.
  • Digital Marketing Asset Production: Produce compelling digital marketing assets, utilizing both internal content experts as well as external agencies when necessary.
  • Product Launch Management: Assist in the management of product launches and other major announcements, across all communications channels.
  • Marketing Tactics Research: Research and recommend new marketing tactics as new business needs arise.

10. Digital Marketing Intern Roles

  • Project Support: Provide support on different phases of digital marketing and translation projects.
  • SEO Best Practices: Support on SEO projects to ensure best practices are followed.
  • Talent Search: Look for corresponding linguists and digital marketing specialists in the database.
  • Recruitment and Evaluation: Look for new talents on LinkedIn and evaluate those talents.
  • Negotiation: Negotiate with freelance linguists and digital marketing specialists.
  • Project Preparation: Prepare job folders and files for translation and digital marketing requests.
  • Vendor Management: Issue Purchase Orders for vendors.
  • Deadline Management: Ensure deadlines are met with the vendors according to projects.
  • Quality Control: Potentially carry out linguistic/non-linguistic final eyes.
  • Quality Assurance: Ensure the final product meets clients’ needs as well as a digital marketing quality assurance step.
  • Compliance Monitoring: Make sure the deliverables meet the corresponding criteria based on the scope.
  • CMS Management: Update and maintain the client’s CMS systems.
  • Content Development: Develop content for various online marketing channels.
  • Email Marketing: Create newsletters and other email content.
  • Collaborative Writing: Work with digital marketing specialists to develop online and magazine articles.
  • Print Media Writing: Write articles for print distribution.
  • Social Media Marketing: Manage social media marketing including FB, Instagram, Twitter, and Snap.
  • Market Research: Research related articles and trends.
Relevant Information
What Does A Digital Marketing Manager Do?
What Does A Digital Marketing Coordinator Do?