Published: Jun 3, 2025 - The Digital Professional leverages technology to create, manage, and optimize digital content and platforms across multiple channels. This role involves applying data-driven strategies to improve user engagement, brand visibility, and business performance. This position also maintains a strong understanding of digital trends, tools, and best practices to ensure innovative and effective digital solutions.


Tips for Digital Skills and Responsibilities on a Resume
1. Digital Account Executive, Vortex Media Solutions, Chandler, AZ
Job Summary:
- Identify new business while managing existing and new customers
- Collect business requirements and help design fitting portfolio solutions
- Consult customers on product and solution enhancements
- Engage customers and build rapport with key stakeholders and brand managers
- Assist in product and solution demos, including design, preparation, and presentation
- Collaborate with other teams to reach accurate and timely results
- Prepare reports by collecting, analyzing, and summarizing information
- Ensure the technical feasibility of the designed solutions before committing to a proposal
- Evaluate deliverables to assess alignment with customer expectations
Skills on Resume:
- Business Development (Soft Skills)
- Requirements Analysis (Hard Skills)
- Solution Design (Hard Skills)
- Customer Consulting (Soft Skills)
- Stakeholder Engagement (Soft Skills)
- Demo Preparation (Hard Skills)
- Team Collaboration (Soft Skills)
- Report Analysis (Hard Skills)
2. Digital Account Manager, Lumina Interactive, Irving, TX
Job Summary:
- Grow the profitability of the agency while cultivating a long-term relationship with the client
- Effectively communicate with the client while serving as a liaison for the internal project teams.
- Present cost estimates, digital strategies, and creative and digital experiences to client teams, including director-level roles
- Anticipate future client needs and project risks
- Review all client deliverables to ensure reliability, accuracy, and quality standards are met and exceeded.
- Provide actionable insights from campaign results and ongoing analytics
- Collaborate with other disciplines on estimating, timelines, and project risks
- Supervise digital marketing campaign set-up, programming, monitoring, and reporting
- Prepare project timelines and manage internal communication on client-specific marketing campaign details, status, and next steps.
- Shift account priorities based on client needs and expectations
- Understand clients’ ROI to their customers and contribute actionable solutions to their goals and objectives
Skills on Resume:
- Profit Growth (Soft Skills)
- Client Communication (Soft Skills)
- Strategy Presentation (Hard Skills)
- Risk Anticipation (Soft Skills)
- Deliverable Review (Hard Skills)
- Insight Generation (Hard Skills)
- Team Collaboration (Soft Skills)
- Campaign Supervision (Hard Skills)
3. Digital Advertising Director, NextWave Digital, Naperville, IL
Job Summary:
- Develop and iterate on campaign strategy to ensure client goals are achieved.
- Work with the sales team to create effective campaign strategies for client proposals to direct-to-consumer, non-profit, and political campaigns.
- Develop comprehensive ad campaign strategies and budgets across platforms for clients and iterate throughout client relationships.
- Provide daily campaign maintenance and optimization for client accounts or manage support staff.
- Develop and maintain innovative, transparent, and effective reporting.
- Ensure system for all data collection is established and implemented with ease.
- Improve data reporting systems based on client needs and understanding, making digital advertising accessible to all.
- Lead database development and data analysis for ad campaigns and digital polling.
- Utilize real-time performance data to inform strategy, budget allocation, and creative asset development.
- Ensure Human Agency clients have the information they need and the success they desire.
- Engage directly with clients to develop an ad strategy and provide reporting feedback.
- Streamline ad campaign management and reporting processes.
Skills on Resume:
- Campaign Strategy (Hard Skills)
- Sales Collaboration (Soft Skills)
- Budget Planning (Hard Skills)
- Campaign Optimization (Hard Skills)
- Reporting Development (Hard Skills)
- Data Management (Hard Skills)
- Client Engagement (Soft Skills)
- Database Analysis (Hard Skills)
4. Digital Advertising Manager, SparkHive Agency, Madison, WI
Job Summary:
- Oversee accounts on search platforms
- Be involved in keyword selection and audience targeting
- Develop an understanding of customer personas and behavior
- Launch paid media campaigns to initially target and then retarget engaged customers
- Continually monitor, optimize, and report on the performance of paid media campaigns vs. previously set goals
- Understand company goals and strategy, develop plans, and provide necessary campaign elements
- Work with the Design team to develop creative that appeals to end users and is appropriate for where they are in the customer funnel
- Run continual A/B tests to improve campaign performance
- Manage the budget and forecast results from campaigns
Skills on Resume:
- Account Oversight (Hard Skills)
- Keyword Targeting (Hard Skills)
- Persona Analysis (Hard Skills)
- Campaign Launch (Hard Skills)
- Performance Monitoring (Hard Skills)
- Strategy Planning (Soft Skills)
- Creative Collaboration (Soft Skills)
- A/B Testing (Hard Skills)
5. Digital Advertising Specialist, BlueDot Creative, Overland Park, KS
Job Summary:
- Manage digital advertising campaigns on prominent marketing platforms (including Google Ads, Facebook)
- Performance reporting with insights and optimization recommendations
- Develop and continuously improve campaigns, with an eye for how data metrics work with and influence each other
- Track and manage budget spending and ROI
- Explore and recommend innovative and creative digital advertising solutions and tests
- Identify and propose areas of opportunity to expand the digital advertising business for current clients
- Analyze campaign data and reporting on recommendations and strategy monthly, with the ability to prepare proactively for client meetings
- Use Analytics and Google Tag Manager to track and report performance
Skills on Resume:
- Campaign Management (Hard Skills)
- Performance Reporting (Hard Skills)
- Campaign Optimization (Hard Skills)
- Budget Management (Hard Skills)
- Solution Innovation (Soft Skills)
- Opportunity Identification (Soft Skills)
- Data Analysis (Hard Skills)
- Analytics Tracking (Hard Skills)
6. Digital Data Analyst, Pinehill Analytics Group, Fremont, CA
Job Summary:
- Analyse and categorise asset data, highlighting exceptions and seeking/assisting with remediation by the asset and or contract management teams.
- Review and highlight asset performance exceptions with the contract teams in line with the asset management strategy
- Provide benchmarking data across contracts in line with the asset management plan and information requirements
- Support in developing and producing standardised processes, procedures, and standards
- Input data into the business’s Computer-Aided Facilities Management (CAFM) System
- Assist with contract asset data loading and mobilisation activities, engaging with relevant stakeholders
- Support the training and awareness of the asset management strategy, processes, and procedures through input on the creation of training materials
- Work with supply partners to develop integrated asset maintenance and reporting
Skills on Resume:
- Data Analysis (Hard Skills)
- Exception Highlighting (Hard Skills)
- Benchmarking Support (Hard Skills)
- Process Development (Hard Skills)
- Data Input (Hard Skills)
- Asset Mobilization (Soft Skills)
- Training Support (Soft Skills)
- Partner Collaboration (Soft Skills)
7. Digital Production Artist, PixelNest Studios, Charlotte, NC
Job Summary:
- Create and prepare high-quality client deliverables across digital channels
- Communicate and coordinate with the account, project, and creative teams
- Use efficient techniques for producing digital communications
- Review file specifications before releasing assets to ensure adherence to quality control standards
- Execute work against using established brand guidelines and/or create new guidelines from scratch
- Explore creative solutions and techniques when producing premium digital assets
- Artfully and skillfully manage outside vendors, printers, and computer makers
Skills on Resume:
- Deliverable Creation (Hard Skills)
- Team Coordination (Soft Skills)
- Digital Production (Hard Skills)
- Quality Review (Hard Skills)
- Brand Execution (Hard Skills)
- Creative Solutions (Soft Skills)
- Vendor Management (Soft Skills)
8. Senior Digital Artist, EmberVision Media, Tacoma, WA
Job Summary:
- Create content that clients are proud to present
- Photo and video editing and finishing
- Videography and photography for smaller shoots
- Develop motion graphics elements
- Design static and motion assets
- Work closely with the creative teams to ensure the best possible product outcome for all parties
- Continuously optimize production processes through in-depth analysis and elevate workflow
- Work closely with the producers to guarantee projects are completed on time and on budget
- Brainstorm and develop concepts
- Take feedback from both the client and producers and ensure all final products reach standards for accuracy
Skills on Resume:
- Content Creation (Hard Skills)
- Photo Editing (Hard Skills)
- Videography Skills (Hard Skills)
- Motion Graphics (Hard Skills)
- Asset Design (Hard Skills)
- Team Collaboration (Soft Skills)
- Process Optimization (Hard Skills)
- Concept Development (Soft Skills)
9. Digital Business Analyst, Crosspath Consulting, Richmond, VA
Job Summary:
- Support defining the product strategy based on business needs
- Analyze and document business cases in the decision gate material
- Perform benefit calculations and measure the realized output
- Manage and influence stakeholder alignment, and act as a product evangelist
- Design and facilitate workshops, stakeholder interviews, and other discovery activities to identify and deliver requirements/user stories from stakeholders
- Support building the product backlog and setting acceptance criteria
- Create communication and training material
- Support product implementation and change management needs
Skills on Resume:
- Product Strategy (Soft Skills)
- Business Analysis (Hard Skills)
- Benefit Calculation (Hard Skills)
- Stakeholder Management (Soft Skills)
- Workshop Facilitation (Soft Skills)
- Backlog Support (Hard Skills)
- Training Creation (Hard Skills)
- Change Management (Soft Skills)
10. Digital Communications Officer, Riverfront Ventures, Allentown, PA
Job Summary:
- Produce daily social media content (posts, images, videos, memes) that builds positive engagement with audiences
- Assist in the management of customer responses on social media channels and review sites
- Resolve customer issues, monitor and escalate risks, and help manage social listening and reporting.
- Create and publish high-quality SEO-optimized web content, supporting graphics, video, and photos
- Develop new features to create brand awareness, like promotions and competitions
- Interpret and react to data to comment on the performance of content across all channels
- Report on content performance through Google Analytics and SEMrush.
- Work with key business stakeholders across the Group to share customer insights, pain points, and ensure the digital voice of the customer is represented
Skills on Resume:
- Content Production (Hard Skills)
- Customer Management (Soft Skills)
- Issue Resolution (Soft Skills)
- SEO Content (Hard Skills)
- Feature Development (Hard Skills)
- Data Interpretation (Hard Skills)
- Performance Reporting (Hard Skills)
- Stakeholder Engagement (Soft Skills)
11. Digital Communications Manager, Altura Digital Group, Des Moines, IA
Job Summary:
- Source case studies to connect with intended audiences to showcase CS's vision, mission, and values.
- Maintain the external websites to ensure content is user-centric, accessible, engaging, and relevant.
- Create, deliver, and analyse multi-channel digital communications campaigns
- Maintain and update digital calendar, including social media, E-PR, email marketing, and digital media
- Maintain content on the website, ensuring SEO friendly content
- Produce monthly analytics on web/digital campaign activity
- Support for internal communications
Skills on Resume:
- Case Sourcing (Soft Skills)
- Website Maintenance (Hard Skills)
- Campaign Management (Hard Skills)
- Calendar Management (Hard Skills)
- SEO Content (Hard Skills)
- Analytics Reporting (Hard Skills)
- Internal Communication (Soft Skills)
- Content Updating (Hard Skills)
12. Digital Communications Specialist, Greenlight Outreach, Salem, OR
Job Summary:
- Maintain digital properties like Facebook, Twitter, YouTube, Instagram, and website
- Regularly post service updates and develop responses to questions and concerns raised through the social media communities
- Create written and visual content for social media, blog, and video
- Maintain organic social media campaigns
- Execute social media communications, campaigns, and strategies for internal stakeholders.
- Provide video production and online social video content
- Respond to public inquiries or direct them to the appropriate responder
- Update and maintain social media profiles
Skills on Resume:
- Property Maintenance (Hard Skills)
- Community Response (Soft Skills)
- Content Creation (Hard Skills)
- Campaign Maintenance (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Video Production (Hard Skills)
- Inquiry Handling (Soft Skills)
- Profile Updating (Hard Skills)
13. Digital Content Manager, FuseWorks Commerce, Lakeland, FL
Job Summary:
- Manage product content strategy and process directly in collaboration with sales and marketing communications teams
- Partner with customers to drive online sales through digital shelf leadership and the use of data to improve the digital experience and increase conversions
- Enable best-in-class content, deliver quality assurance of product information, and enhance content
- Support the integration of product information management tools and processes
- Analyze and competitive content performance (accuracy, placement, search)
- Analyze data and performance metrics and integrate them into a monthly dashboard
- Provide actionable insights and opportunities to improve online performance
- Support marketplace and pureplay, and B2B eCommerce through digital program planning, content execution, and reporting
- Deliver content plans to generate awareness and drive an increase in share of wallet for products and innovations
Skills on Resume:
- Content Strategy (Hard Skills)
- Customer Partnership (Soft Skills)
- Content Quality (Hard Skills)
- Tool Integration (Hard Skills)
- Content Analysis (Hard Skills)
- Data Reporting (Hard Skills)
- Insight Generation (Hard Skills)
- Program Support (Soft Skills)
14. Digital Content Manager, MeritLink Legal, St. Paul, MN
Job Summary:
- Source website content for various legal practice areas.
- Edit internal and external content and communications, including newsletters, press releases, infographics, attorney biographies, etc.
- Brainstorm current event-based blogs and develop a blog pipeline.
- Assist in maintaining a high-performance standard with attorneys by providing consistent feedback.
- Develop interview question sets for attorneys.
- Maintain a regular publishing pipeline of content for company websites and blogs.
- Assist with other essential functions of the company.
- Source website content for various legal practice areas.
- Edit content from various internal and external sources.
Skills on Resume:
- Content Sourcing (Hard Skills)
- Content Editing (Hard Skills)
- Blog Development (Hard Skills)
- Attorney Support (Soft Skills)
- Interview Preparation (Hard Skills)
- Content Scheduling (Hard Skills)
- Team Assistance (Soft Skills)
- Content Review (Hard Skills)
15. Digital Content Management Specialist, WineHarbor Imports, Napa, CA
Job Summary:
- Update and maintain digital content on the website, i.e., tasting notes and producer descriptions
- Manage content enhancements that will improve the reliability and performance of the website
- Collaborate with suppliers to ensure digital assets are complete
- Organize and control incoming supplier content questions, requests, and changes
- Provide quality assurance on content in advance of flash sales and digital advertising
- Review editorial content and recipes in Airtable for accuracy
- Proofread content in a staging environment and approve for production
- Oversee boost strategy updates as required by the site merchandiser
- Manage requests by the 3TE team for missing supplier content
- Make doing business with SGWS easier for suppliers and support internal stakeholders
Skills on Resume:
- Content Maintenance (Hard Skills)
- Content Enhancement (Hard Skills)
- Supplier Collaboration (Soft Skills)
- Request Management (Soft Skills)
- Quality Assurance (Hard Skills)
- Editorial Review (Hard Skills)
- Proofreading Skills (Hard Skills)
- Stakeholder Support (Soft Skills)
16. Digital Coordinator, UrbanFox Marketing, Grand Rapids, MI
Job Summary:
- Community manages client social channels like Facebook, Twitter, YouTube, Snapchat, and Instagram
- Learns vendor software and social media listening/measurement tools (i.e., Sprinklr, Brandwatch, TalkWalker, etc.)
- Publishes content to social channels
- Monitors social media conversations
- Analyzes content performance and reports back to the team
- Assists with compiling social media content calendars
- Works with designers and project managers to create social content
- Attends and contributes to client/team meetings, takes notes
- Monitors digital trends and shares with the internal team
- Assists in the production of new business materials
- Participates in client events with a focus on social amplification
- Assist the team in managing interns
- Becomes familiar with agency technology, FedEx, messengers, Slack, and Docurated
Skills on Resume:
- Community Management (Soft Skills)
- Tool Proficiency (Hard Skills)
- Content Publishing (Hard Skills)
- Conversation Monitoring (Soft Skills)
- Performance Analysis (Hard Skills)
- Calendar Assistance (Soft Skills)
- Content Collaboration (Soft Skills)
- Meeting Participation (Soft Skills)
17. Digital Design Engineer, VectorNova Technologies, Huntsville, AL
Job Summary:
- Provide results in the contracted timeframe (project plan)
- Requirement analysis of MPRD/EPRD and further existing information, requirements, and other ratings (Product engineering), definition of block specification
- In charge of FPGA prototype spec development
- Align with the intern and extern ASIC peripherals
- Technical FPGA implementation of existing RTL code with necessary adoption
- Develop a detailed test case to validate block functionalities
- Support ASIC test and characterization activities
- FPGA implementation reviews (preparation, documentation, execution)
- Support for demonstrator development
Skills on Resume:
- Project Delivery (Soft Skills)
- Requirement Analysis (Hard Skills)
- FPGA Specification (Hard Skills)
- Peripheral Alignment (Soft Skills)
- FPGA Implementation (Hard Skills)
- Test Case Development (Hard Skills)
- ASIC Support (Hard Skills)
- Implementation Review (Hard Skills)
18. Digital Editor, StoryLab Publishing, Worcester, MA
Job Summary:
- Create, produce, and manage high-quality content
- Build a relationship with external and internal collaborators
- Facilitate the layout of images, graphics, videos, and other artwork
- Regularly check and track content
- Proofread and edit the material
- Work in a multidisciplinary team with professionals such as web designers, marketing executives, Instagrammers, and photographers to improve content strategy
- Produce with SEO best practices in mind
- Optimize content based on data (website analytics)
- Produce and present portfolio performance
- Keep abreast with new trends in web technology
Skills on Resume:
- Content Management (Hard Skills)
- Collaboration Building (Soft Skills)
- Layout Facilitation (Hard Skills)
- Content Tracking (Hard Skills)
- Proofreading Editing (Hard Skills)
- Teamwork Skills (Soft Skills)
- SEO Production (Hard Skills)
- Data Optimization (Hard Skills)
19. Digital Manager, SummitLine Interactive, Fort Wayne, IN
Job Summary:
- Compose and activate tactical digital plans based on the digital strategy
- Develop trusted relationships with clients
- Lead multiple client digital projects
- Manage an integrated project team across digital offerings
- Collaborate across communities to develop digitally centered programs
- Create and manage tactical campaigns and programs
- Take responsibility for budgeting and timelines
- Mentor junior staff
Skills on Resume:
- Digital Planning (Hard Skills)
- Client Relationships (Soft Skills)
- Project Leadership (Soft Skills)
- Team Management (Soft Skills)
- Cross Collaboration (Soft Skills)
- Campaign Management (Hard Skills)
- Budgeting Timelines (Hard Skills)
- Staff Mentoring (Soft Skills)
20. Digital Marketing Campaign Analyst, BeaconRise Media, Evansville, IN
Job Summary:
- Identify high-value audiences and data within the customer database for targeting campaigns
- Monitor advanced digital, email, social, behavioral, and account-based marketing campaigns and recommend optimizations
- Generate, manage, and distribute ongoing reporting for client campaigns
- Make recommendations for improving the performance and engagement of marketing products and solutions
- Be on call for the client’s reporting questions and reviews
- Communicate interdepartmentally to ensure client/campaign performance issues are addressed
- Develop aggregated benchmarking reports for various marketing media and tactics
Skills on Resume:
- Audience Identification (Hard Skills)
- Campaign Monitoring (Hard Skills)
- Reporting Management (Hard Skills)
- Performance Improvement (Soft Skills)
- Client Support (Soft Skills)
- Interdepartmental Communication (Soft Skills)
- Benchmarking Reports (Hard Skills)
21. Digital Marketing Associate, SwiftReach Agency, Rochester, NY
Job Summary:
- Manage several small accounts to ensure continued positive performance
- Proactively resolve campaign issues and collaborate with the team to provide effective solutions based on findings
- Conduct account analysis with insightful recommendations
- Maintain quality control of campaigns
- Generate weekly and monthly campaign reports, collaborating with the team to communicate with clients
- Organize tasks for the Paid Search managers
- Researching trending topics within a variety of industries
- Research and propose marketing tactics to deploy across social platforms, leveraging the always-evolving landscape of new tools and best practices.
- Create, edit, and publish social media content across various platforms.
- Create social media posting calendars for various clients that ladder up to broader editorial content calendars.
Skills on Resume:
- Account Management (Soft Skills)
- Issue Resolution (Soft Skills)
- Account Analysis (Hard Skills)
- Quality Control (Hard Skills)
- Report Generation (Hard Skills)
- Task Organization (Soft Skills)
- Topic Research (Hard Skills)
- Content Creation (Hard Skills)
22. Digital Marketing Consultant, VistaPeak Consulting, Lexington, KY
Job Summary:
- Drive the creation of strategies to convert clicks into cash
- Manage Google AdWords campaigns
- Be actively involved in SEO efforts
- Manage and prepare a variety of automated drip campaigns driven from in-depth customer data
- Provide creative ideas for content marketing and update websites on WordPress
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Moz, Pardot, Salesforce)
- Acquire insight into online marketing trends and keep strategies up-to-date
- Deliver Marketing Qualified Leads to Inside Sales in Salesforce.com
Skills on Resume:
- Strategy Creation (Hard Skills)
- AdWords Management (Hard Skills)
- SEO Efforts (Hard Skills)
- Drip Campaigns (Hard Skills)
- Content Marketing (Hard Skills)
- Performance Measurement (Hard Skills)
- Trend Analysis (Hard Skills)
- Lead Delivery (Hard Skills)
23. Digital Marketing Coordinator, Marlo Digital, Springfield, MO
Job Summary:
- Engaging with audience members daily by communicating with followers and responding to comments, posts, and reviews
- Developing graphics and assets to drive digital marketing platforms
- Maintaining a consistent brand voice and tone
- Writing search-friendly blog content that provides value to prospects and readers
- Writing and designing landing pages, newsletters, social media campaigns, e-mail campaigns, and other content-related material
- Running and monitoring paid and organic social campaigns, as well as e-mail marketing campaigns
- Developing and maintaining a framework for keyword research, link-building strategies, and other SEO tactics
- Analyzing and identifying marketing opportunities to improve performance
- Monitoring industry trends and applying best practices
Skills on Resume:
- Audience Engagement (Soft Skills)
- Asset Development (Hard Skills)
- Brand Consistency (Soft Skills)
- Blog Writing (Hard Skills)
- Content Creation (Hard Skills)
- Campaign Management (Hard Skills)
- SEO Strategy (Hard Skills)
- Opportunity Analysis (Hard Skills)
24. Digital Marketing Intern, Arrowhead Brands, Boise, ID
Job Summary:
- Implement and manage online campaigns, product listing, and product description
- Conduct keyword research
- Optimize for performance objectives and delivery for all managed campaigns
- Conduct keyword research and use SEO guidelines to optimize content
- Research and developing new, diverse, and high-quality content to drive organic traffic
- Manage content production
- Take responsibility for the analysis of post-performance.
- Create compelling content for social media channels.
Skills on Resume:
- Campaign Management (Hard Skills)
- Keyword Research (Hard Skills)
- Performance Optimization (Hard Skills)
- SEO Content (Hard Skills)
- Content Research (Hard Skills)
- Content Production (Hard Skills)
- Post Analysis (Hard Skills)
- Social Content (Hard Skills)
25. Digital Marketing Manager, InfiniteWeb Strategies, Billings, MT
Job Summary:
- Develop media plans for campaigns against business goals to execute multiple paid media channels
- Develop in coordination with other marketing team members a short-term and long-term digital advertising strategy to drive awareness, improve consideration, and generate leads
- Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns
- Think strategically about business, marketing, and technical challenges
- Manage the marketing deliverable cycle, including initial planning, media briefing, implementation, optimization, analysis, and reporting
- Lead day-to-day operations of paid media campaigns and maintain a high standard of operational excellence
- Review and analyze campaign performance on a daily, weekly, and monthly basis, develop reporting dashboards and conduct deep dive analysis
- Manage marketing/technology vendor relationships
- Manage marketing budget and planning exercises
- Develop test and learn strategies and tactics for performance marketing and lead generation purposes
- Provide recommendations around areas of new opportunity for traffic growth to the website's customer segmentation strategy
Skills on Resume:
- Media Planning (Hard Skills)
- Strategy Development (Hard Skills)
- Team Collaboration (Soft Skills)
- Strategic Thinking (Soft Skills)
- Deliverable Management (Hard Skills)
- Campaign Operations (Hard Skills)
- Performance Analysis (Hard Skills)
- Vendor Management (Soft Skills)
26. Digital Marketing Specialist, Octave Digital, Augusta, GA
Job Summary:
- Identify new and innovative methods of engaging customers through established channels
- Exhibit knowledge of lead management systems and use of digital Ad placement platforms, including LinkedIn and Google Ads
- Understand core SEM and SEO principles, including Google Goal-Setting and Analytics.
- Collect, track, and report on marketing campaigns on Salesforce for better ROI attribution.
- Understand audience database segmentation to implement segment-specific marketing campaigns.
- Help manage the company’s native social media platforms, including LinkedIn, Facebook, Twitter, and YouTube, amongst others.
- Assist in coordinating the creative execution of marketing collaterals, working with internal and external resources, meeting all RavenPack brand standards.
- Conceptualize and create new campaigns of digital marketing communications
- Focus on generating new content and repurposing existing content to create a flow for constant lead generation
- Create dynamic HTML email and landing page templates to improve performance.
- Engage and direct agency partners in the creation and delivery of tasks, keeping track of campaign performance.
Skills on Resume:
- Customer Engagement (Soft Skills)
- Lead Management (Hard Skills)
- SEM SEO (Hard Skills)
- Campaign Reporting (Hard Skills)
- Audience Segmentation (Hard Skills)
- Social Management (Hard Skills)
- Creative Coordination (Soft Skills)
- Campaign Creation (Hard Skills)
27. Digital Media Coordinator, CloverBridge Ventures, Cedar Rapids, IA
Job Summary:
- Understand core digital advertising metrics and how to interpret them.
- Lead the brand presence in ecommerce across Amazon and retailer dotcoms.
- Lead brand-specific website updates.
- Project management of website redesign.
- Lead audit on ratings and reviews on retailer dotcoms and presenting findings/recommendations.
- Assist the team with project management activities such as calendars, presentations, and follow-up.
- Audit website metrics and report findings/recommendations.
- Track media budgets and lead the accounting process, including billing with the finance team.
- Maintain up-to-date knowledge of the digital media marketplace and its evolution.
Skills on Resume:
- Metrics Interpretation (Hard Skills)
- Ecommerce Leadership (Soft Skills)
- Website Updates (Hard Skills)
- Project Management (Soft Skills)
- Review Auditing (Hard Skills)
- Team Support (Soft Skills)
- Budget Tracking (Hard Skills)
- Market Knowledge (Hard Skills)
28. Digital Media Designer, Suncrest Creative, Laredo, TX
Job Summary:
- Produce graphics, images for ad campaigns, websites, emails, or print
- Create, maintain, and optimize current websites for all Impact brands and franchises
- Set up and execute approved email campaigns
- Support and maintain current and new landing pages for lead generation
- Provide analysis and recommendations for websites, emails, and social media based on performance results
- Manage the creative process to ensure all requests are assigned and delivered on time with the requested formats
- Be the expert and provide any recommendations for the creative and the process
- Collaborate with the director of digital marketing to create new web and content strategies for Impact customers, Impact brands
- Monitor, track, and document content for all brands
Skills on Resume:
- Graphic Production (Hard Skills)
- Website Optimization (Hard Skills)
- Email Campaigns (Hard Skills)
- Landing Pages (Hard Skills)
- Performance Analysis (Hard Skills)
- Creative Management (Soft Skills)
- Process Expertise (Hard Skills)
- Strategy Collaboration (Soft Skills)