WHAT DOES AN ECOMMERCE DO?

Published: Jun 5, 2025 - The eCommerce Professional drives online retail success through strategic product listing, pricing optimization, and customer engagement initiatives. This role involves analyzing digital sales data and consumer behavior to improve conversion rates and streamline shopping experiences. This position also collaborates with marketing, logistics, and IT teams to ensure seamless operations and scalable eCommerce growth.

A Review of Professional Skills and Functions for eCommerce

1. eCommerce Analyst Key Accountabilities

  • Data Reporting: Responsible for working closely with the eCommerce Trader and Web Merchandisers to produce and maintain centrally aligned sales and KPI reports for weekly and monthly reporting.
  • Adobe Analytics Training: Become an Adobe Analytics and BI tools team expert within the team and provide relevant analytics and systems training to teams.
  • A/B Testing Insight: Work closely with the Head of eCommerce to provide core insights from data to suggest A/B tests that drive fundamental improvements to the site performance.
  • Behavioral Analytics: Assist the eCommerce Trader with online behavioural reporting to trade the site effectively and efficiently.
  • Digital Marketing Support: Support the Digital Marketing team across attribution projects, campaign tracking, tag management, and understanding the online customer journey.
  • CRM Analytics: Support the CRM team with data segmentation analysis and actionable customer insights.
  • Campaign Analysis: Responsible for creating and presenting post-promotion and campaign analysis to be presented to wider teams and senior management.
  • Merchandising Analytics: Work closely with local and regional merchandising teams to report on online product and category performance and provide stock status updates.
  • Forecasting Techniques: Support with techniques for the eCommerce forecast and enhance project insight for the business.
  • Digital Channel Evaluation: Evaluate the consumer and website behavior across all Digital channels, including SEO/PPC, Affiliate, Email, and Display, and implement segmentation such as behavioural analysis.
  • Process Improvement: Identify cost-reduction or process-improvement online fulfilment opportunities.
  • Ad-Hoc Reporting: Notify the project team about abnormalities or variances through ad-hoc analysis.

2. Senior eCommerce Data Analyst Duties and Roles

  • SQL and Power BI: Use SQL and Power BI to access and display data.
  • Data Analysis: Provide analysis and recommendations for actions within the team.
  • Strategic Prioritization: Work with all leadership to prioritize the needs of the team based on financial impact and efficiency to be gained.
  • Data Extraction: Find ways to extract data and store it in a structured way from all of the related partners.
  • Data Reporting: Display data in reporting that can be used within the specific Spreetail Team and with stakeholders.
  • Data Storytelling: Take complex data and display it in a way that is easily digestible and tells a story over a while.
  • Data-Driven Decision Making: Discuss and influence decision-making with the use of data within the team.
  • Performance Improvement: Seek out ways to utilize skills to improve the department’s performance.
  • Predictive Modeling: Help build models with data to project out long-term results or to support long-term planning.
  • Insight Visualization: Convert insights and recommendations from analytics into stories and visuals that resonate with teammates to drive positive business outcomes.
  • Dashboard Development: Help with the creation of performance dashboards, vendor score cards, and data dashboards to fuel the growth of the vendor management team.

3. eCommerce Associate General Responsibilities

  • Onsite Merchandising: Ensure onsite merchandising is accurate and presented in an appealing way that will attract the consumer.
  • Product Display Optimization: Consistently look for opportunities to improve product display pages through enhanced product attributes, imagery, or user experience.
  • Product Photography Coordination: Work with photography and studio teams to ensure products are on the docket to be photographed for their website.
  • Inventory Monitoring: Monitor inventory for key products on site to ensure that email and digital marketing are well supported.
  • Web Content Management: Responsible for the setup, execution, and reporting of web content for landing pages, category pages, and/or site promotions.
  • Website Maintenance: Support website maintenance and enhancements, including SEO updates, redirects, site errors, and user testing.
  • Markdown Entry: Responsible for entering product markdowns online.
  • Site Merchandising: Visually and analytically merchandise and sort the website.
  • Analytics Review: Review analytics as provided by the analytics department.
  • Catalog Management: Own and manage the online catalog.

4. Digital eCommerce Business Analyst Tasks

  • Requirements Analysis: Provide analysis of detailed requirements in collaboration with business users and the delivery team to identify website issues, features, functions, and recommend enhancements in partnership with the eCommerce business teams.
  • Requirements Translation: Translate business requirements into functional requirements and hand off to technology teams for development.
  • Incident Resolution: Resolve all major incidents related to the website and work with cross-functional teams to resolve them.
  • Feature Ownership: Primary owner of functionality and responsible for testing all enhancements and acceptance testing for features.
  • Quality Assurance: Responsible for testing/quality assurance and validating web enhancements and performance tuning.
  • Tool Evaluation: Assist with the selection and evaluation of tools to meet business objectives.
  • UX Collaboration: Work with User Experience/Digital/Marketing/brand teams to develop concepts that address website usability and best practices.
  • Process Improvement: Provide creative suggestions on how to improve processes and related digital solutions (consider always stability and scalability).
  • Solution Research: Utilize industry knowledge and research to evaluate potential solutions.
  • Cross-Functional Collaboration: Work collaboratively with business partners and IT to provide integrated solutions in support of eCommerce initiatives.
  • Documentation Management: Responsible for maintaining documentation for all site features and functions.
  • KPI Reporting: Weekly or monthly report on website KPI’s to eCommerce teams.
  • Project Management: Responsible for running smaller projects, including project plans, managing issues, communicating with stakeholders, and implementing.

5. eCommerce Consultant Roles

  • Client Communication: Provide a high level of client service through phone calls, live chat, and emails.
  • Client Enquiry Management: Handle and follow up client enquiries and feedback in a timely and professional manner.
  • Cross-Department Collaboration: Liaise and work closely with appropriate departments to provide the best solutions to the client.
  • Request Resolution: Resolve all requests and inquiries from the clients with OCR (one call resolution) in mind.
  • Client Conflict Handling: Handle emotional and demanding clients in a calm and friendly manner.
  • Skill Development: Attend training sessions to update skill set and knowledge of corporate procedures.

6. eCommerce Coordinator Responsibilities and Key Tasks

  • eCommerce Strategy Support: Assisting in delivering the eCommerce strategy and trading requirements.
  • Promotional Planning: Planning, developing, and delivering the online promotional plan for the website.
  • Website Trading: Proactively trading the website in-season by proposing and implementing contingency activities.
  • Campaign Leadership: Leading innovative and high-profile brand campaigns from creation through to execution.
  • Conversion Optimization: Promoting conversion targets through improving the online customer experience with a view to maximising sales.
  • Sales and Behavior Analysis: Reporting and analyzing sales and customer online behaviour using Google Analytics Premium and feeding into future online planning.
  • Content Collaboration: Working closely with the wider marketing and product teams to deliver engaging content in line with segment strategy, brand DNA, and USPs.
  • eCommerce Project Support: Recommending and supporting any eCommerce projects to improve the online customer experience.

7. Lead eCommerce Web Developer Job Summary

  • Team Leadership: Leads and guides junior developers on best practices.
  • Project Management: Manages project lists to ensure prioritization and execution.
  • Feature Ownership: Manages a feature or page from scoping requirements through to launch.
  • CI/CD Collaboration: Collaborates with the Information Systems department to enable better CI/CD (continuous integration, continuous development).
  • Cross-Functional Collaboration: Collaborates with design and back-end teams on APIs and design viability.
  • Technical Evaluation: Evaluates API and design deliverables for build feasibility and provides feedback.
  • Code Review: Reviews junior developer projects and code.

8. eCommerce Intern Role Purpose

  • Project Assistance: Assist in special projects in the eCommerce roadmap.
  • Site Merchandising: Manage site merchandising and rank/sort products based on data.
  • A/B Testing: A/B test cross-selling and upselling strategies.
  • Search Optimization: Assist in optimizing internal search.
  • Site Planning: Maintain the monthly site plans.
  • Asset Management: Work on the life cycle of the digital creative asset requests for the site from start to end, including briefing, providing links, and testing before launch.
  • Website Auditing: Conduct daily audits of the website and execute competitor benchmarking.
  • UAT Testing: Involved in UAT site testing for development projects.

9. eCommerce Manager Functions

  • eCommerce Strategy Leadership: Lead the eCommerce strategy, ensuring the company has robust plans in place to meet the ambitious growth objectives.
  • Trading and Marketing Implementation: Implement and lead all trading plans and marketing activities across both websites, ensuring the company has effective strategies and campaigns in place to reach objectives.
  • eCommerce Operations Management: Manage day-to-day eCommerce operations within the Bigcommerce platform.
  • Creative Management: Manage a digital designer, ensuring the company has best-in-class creative for all onsite and digital marketing activity.
  • Media Optimization: Manage and work with media agencies to optimize across PPC, Affiliates, and Paid Social.
  • Budget and Forecasting: Manage all sales, stock, and digital media budgets and forecasting.
  • Performance Strategy: Manage, track, and implement strategies to ensure the company is meeting performance metrics across traffic, AOV, CVR, and Bounce Rates.
  • Customer Journey Management: Manage on-site end-to-end customer journey, ensuring the company provides a seamless experience for customers.
  • Cross-Functional Collaboration: Work closely and build great relationships with in-house customer service, marketing, operations, and finance teams.
  • Digital Optimization: Drive improvements and best practise across sites and the digital team.
  • Product and Trend Analysis: Monitor product performance and on-site trends, taking relevant actions from data to maximize sales while leveraging digital marketing, product merchandising, trading plans, and content.
  • Site Development Support: Work with the development team to support site development and improve capabilities.

10. eCommerce Marketing Manager Additional Details

  • Marketing Strategy Development: Craft marketing strategies for event promoters with Client Services Managers.
  • Campaign Recommendations: Provide content, messaging, and campaign recommendations for high-value events.
  • Conversion Optimization: Measure and optimize the conversion funnel throughout the company's eCommerce platform.
  • Email Optimization: Optimize email communications to lift engagement with both ticket buyers and sellers.
  • Campaign Metrics: Recommend key metrics and success criteria for common and unique campaigns.
  • Dashboard Creation: Create dashboards that provide essential insights to internal and external stakeholders.
  • Campaign Analysis: Synthesize learnings across marketing campaigns into a playbook of best practices.
  • Automation and Scaling: Validate and automate best practices with the Product team to scale impact.
  • Audience Segmentation: Define and manage audience segmentation across campaigns and touchpoints.
  • Strategic Input: Provide creative and strategic input to efforts across social, press, and other channels.
  • Brand Development: Evolve the brand and voice with executives, Sales, Product, and Design teams.

11. eCommerce Web Merchandiser Duties

  • Web Merchandising Execution: Develop and execute the web merchandising program to promote key categories and products – create cross-sell opportunities, select featured products, execute theme-based seasonal and personalized promotional offers.
  • Merchandising Calendar Management: Responsible for the development, maintenance, and execution of the promotional eCommerce merchandising calendar.
  • Cross-Functional Collaboration: Cross-functionally collaborate with Merchandising, Planning, Marketing, and eCommerce teams to develop web merchandising initiatives.
  • Customer Experience Optimization: Optimize the shopping experience through a customer lens.
  • Digital Merchandising Strategy: Bring the store's merchandising strategy to life digitally.
  • Data-Driven Merchandising: Utilize sales data, website metrics, consumer research, and competitive intelligence to facilitate the purchase of products, boost sales, and maximize profitability.
  • Commercial Program Expansion: Maximize the outreach of the banner's commercial program.
  • Performance Tracking: Responsible for the performance, tracking, and reporting of web merchandising initiatives.
  • Supplier Negotiation: Involved in negotiations with suppliers to stimulate investment in eCommerce.
  • Platform Improvement Contribution: Contribute to defining requirements for the improvement of the eCommerce platform.

12. eCommerce Merchandising Specialist Essential Functions

  • Site Creative Development: Develop creative for storefront and product pages and other areas of the site.
  • Retail Site Assets Creation: Develop creative for all.com retail sites - Banners, GIFs.
  • Page Maintenance: Set up and ongoing maintenance of product pages and Store fronts.
  • Content Customization: Customize images and content to make them fit-for-use for customer needs.
  • Content Upload: Upload new content (images, videos, creative).
  • Module Recommendations: Develop module recommendations for A+ and APP content.
  • Content Auditing: Take responsibility for ongoing audits of content.
  • Content Updates: Monthly update new product images, new assets, and new content for initiatives.
  • Amazon Collaboration: Liaise between Amazon AVS and Coty National Key Account Manager to execute recommendations for improving fundamentals of the perfect store execution and customer experience.

13. eCommerce IT Product Manager Roles and Responsibilities

  • Business Case Development: Build the business case for an agile product roadmap, and measure and report to key partners on the impact of the product within the market.
  • Product Performance Management: Be responsible for product performance, including continuously improving both product and process.
  • Product Lifecycle Management: Manage the entire product life cycle from strategic planning to tactical execution.
  • Industry Awareness: Keep up to date on the latest standard methodologies, strategies, technologies, and industry changes.
  • Roadmap Alignment: Present and align on the roadmap with the leadership team regularly.
  • Execution Leadership: Drive execution and remove roadblocks by prioritizing and descoping features, stepping in as an individual contributor for others, and making swift judgment calls when teams are at an impasse.
  • Innovation Research: Research and identify new opportunities for Procter and Gamble to innovate on behalf of consumers.
  • Consumer Insight Analysis: Analyze consumer research to develop key brand insights.
  • Problem Solving: Challenge problems that redefine the consumer packaged goods industry.

14. Senior eCommerce Product Manager Details

  • Product Backlog Management: Create, manage, prioritize, and communicate product development priorities via a product backlog.
  • Customer Research Collaboration: Partner with UX and Analytics teams to research, understand, and analyze customer needs and expectations, demonstrate new and future functionality, gather and document feedback, and strive for continuous product improvement.
  • A/B Testing: Run A/B tests and other data-driven validations of the work that is being done, and communicate the results of these tests to stakeholders.
  • Product Innovation: Identify and fill product gaps and generate new ideas that grow market share, improve customer experience, and drive growth.
  • Requirements Definition: Prepare detailed product requirements and acceptance criteria based on the product strategy.
  • Product Launch Coordination: Organize hard goods product launches in coordination with the marketing team, public relations team, executives, and other product management team members.
  • Promotional Plan Analysis: Analyze promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed.
  • Product Evangelism: Act as a product evangelist to build awareness and understanding.
  • User Story Development: Draft and refine user stories and use cases for the product.
  • Agile Participation: Participate in scrum estimations, daily standups, and sprint retrospectives.

15. eCommerce Project Manager Overview

  • Campaign Project Management: Responsible for overall ITeSHOP campaign project management to ensure projects are delivered on time, within scope, and meet objectives.
  • Project Scheduling: Develop and manage a detailed project schedule and work plan.
  • Stakeholder Communication: Provide project updates consistently to various stakeholders about strategy, adjustments, and progress.
  • Project Execution Standards: Utilize industry best practices, techniques, and standards throughout the entire project execution.
  • Process Evaluation: Constantly review and evaluate team processes and share recommendations for improvement.
  • Risk Management: Anticipate and resolve complex or difficult risks/issues in a timely and effective manner.
  • Cross-Functional Communication: Communicate with stakeholders across internal teams and the wider company to share project updates, strategy, adjustments, and timelines.
  • Team Collaboration: Facilitate collaboration across the team to resolve challenges before they become project-threatening.
  • Effective Communication: Intuitive, clear, calm, and effective communicator with stakeholders, executives, and internal teams.
  • Work Understanding: Understand the craft of the work of colleagues, not only the deadlines, but what it takes to make great work.
  • Meeting Leadership: Lead regular meetings with merchandising, marketing, creative, and management teams.

16. Senior eCommerce Manager Details and Accountabilities

  • Content and Merchandising Oversight: Oversee site content and visual merchandising to optimize conversion and AOV.
  • Site Aesthetics Management: Own look and feel of the site, ensuring relevancy, consistency, and appropriate balance of product and brand.
  • Sales Accountability: Accountable for achieving site sales goals.
  • eCommerce Reporting: Manage and communicate eCommerce reporting, including conversion, orders, AOV, site merchandising effectiveness, click stream/visitor paths through the site, search keywords, product performance, and user behavior.
  • Content Optimization: Leverage analytics, insights, and best practices knowledge to make content improvements and testing recommendations.
  • Internal Team Liaison: Liaise with internal teams such as IT, eCommerce Operations, marketing, and merchant teams.
  • Website Change Management: Oversee the effective management and development of processes for testing and coordinating website changes and upgrades with IT.
  • eCommerce Trend Monitoring: Stay current on eCommerce trends and capabilities.
  • Omnichannel Experience Improvement: Leverage learnings to influence the eCommerce roadmap to ensure a compelling omnichannel user experience for Pagoda customers.
  • Team Development: Manage and develop direct reports to ensure team member is utilized effectively and performance and engagement levels are maximized.
  • Compliance Management: Ensure website information, policies, and technology comply with laws and regulations, e.g., Trading Standards, Distance Selling Act, EU Privacy Directive, Equality Act.

17. eCommerce Specialist Job Description

  • eCommerce Strategy Execution: Responsible for crafting and executing the eCommerce strategy for both existing and new platforms.
  • Value Proposition Collaboration: Collaborate in the architecture and positioning of DTC value propositions (possibly B2B also).
  • Digital Strategy Leadership: Lead and practice effective eCommerce strategy across digital touch-points (websites, apps, product launches, online and in-store digital experiences, and beyond).
  • User Experience Mapping: Lead and execute the creation of user personas, user journey maps, user stories, use cases, flow charts, etc., to help connect the dots across product teams (i.e., turning pain points into delightful experiences).
  • Market Analysis: Research and identify opportunities and threats in retail channels using customer feedback, competitor listings, and market research.
  • Operational Improvement: Develop and implement systems and processes and/or operational improvements to enhance the efficiency and effectiveness of operations.
  • KPI and Metrics Analysis: Consistently measure, analyze, and provide actionable insights on relevant KPIs, metrics, and business objectives.
  • Strategy Leadership: Act as the strategy lead throughout the project life cycle.
Relevant Information
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