WHAT DOES AN ECOMMERCE MERCHANDISER DO?
Updated: Mai 29, 2025 - The Ecommerce Merchandiser provides detailed reports on online sales activity, using site metrics and KPI analysis to pinpoint growth opportunities and underperforming areas. This position monitors product performance, strategizes newsletter and banner content to optimize user engagement and conversion rates, and conducts in-depth analyses to guide digital marketing collaborations. The merchandiser also oversees stock management and utilizes insights from site traffic and user behavior to enhance the overall shopping experience.
A Review of Professional Skills and Functions for Ecommerce Merchandiser
1. Ecommerce Merchandiser Duties
- Project Management: Project manage, build, and coordinate sitewide updates.
- Operations Collaboration: Work closely with the Operations team to update Shopify for new products and collections.
- Merchandising Strategy Oversight: Monitor on-site merchandising efforts while tweaking strategies for efficiencies.
- Testing Management: Set up and monitor small A/B tests on-site.
- Data Reporting: Record and report results to relevant teams.
- Project Coordination: Work closely with development and design teams to manage projects from start to finish and identify automated process opportunities.
- Promotional Planning: Work with media, marketing, and product development teams on promotions, product launches, and customer-facing initiatives.
- Customer Feedback Analysis: Gather and iterate customer service feedback to improve website usability.
- Internal Communication: Communicate website changes and iterations to team members.
- Innovative Thinking: Translate website feedback into future ideas.
- Project Prioritization: Participate in prioritizing important roadmap/backlog projects.
- Metrics Analysis: Gather and monitor website reporting metrics and communicate findings with the internal team.
2. Ecommerce Merchandiser Details
- Content Consistency Management: Perform content activities such as data analysis, editing, applying updates resulting from normalization, technical content support, and other functions related to content issues, ensuring the consistency of product information.
- E-commerce Platform Maintenance: Perform tasks to support the maintenance of Univar Solutions customer portals and e-commerce platforms.
- Market Price Analysis: Conduct price analysis research within the industry market and provide price guidance on Univar Solutions products.
- Product Launch Oversight: Oversee new product launches, leveraging product insight to make strategic product and content decisions.
- Taxonomy Structure Implementation: Address data content, consistency, and taxonomy issues, analyzing the best way to implement within the taxonomy structure.
- Product Information Development: Create a product information asset that can be leveraged in various presentation layers such as UnivarSolutions.com.
- Organizational Alignment: Build internal relationships across the organization to gain alignment on product information structure and requirements.
- Customer Feedback Management: Respond to and take action based on customer feedback.
- Project Coordination: Coordinate from a business perspective all special projects and commercial initiatives.
- Sales Performance Analysis: Analyze dashboard performances and sales reporting by market/collection/product category, including monitoring key metrics like conversion rate, average order value, and return rate.
3. Digital Ecommerce Merchandiser Responsibilities
- eTailer and Marketplace Management: Manage eTailers and marketplaces.
- Online Content Management: Review and update the key products' online visibility and work with key eTailers to ensure the content is up to date.
- Marketing Analytics: Ensure performance is tracked, measuring and reporting ROI.
- Sales Forecasting and Monitoring: Perform sales forecasting, monitor sales results, and report on them.
- Cross-functional Collaboration: Collaborate with marketing, sales, logistics, and finance teams.
- Partner Support and Content Optimization: Support main pan EMEA partners for online business focusing on having the best possible web content (multiple image strategy, videos, USP), facilitate cross-selling, and ensure the proper logos/artworks are used.
- Product Launch Coordination: Coordinate and execute new product launches on Amazon in coordination with the eCommerce Account Manager.
- Product Team Collaboration: Work closely with product teams to effectively launch new products and online product promotions.
- Marketing Initiative Optimization: Work closely with the Channel Marketing Manager to optimize marketing initiatives.
4. Ecommerce Merchandiser Accountabilities
- Product Launch Oversight: Oversee product launches from start to finish for all Skinnydip and Branded products according to a commercial plan.
- Cross-Functional Coordination: Coordinate with cross-functional teams to gather all necessary data before the product goes live.
- Post-Launch Product Review: Review products post-launch to understand what improvements can be made to increase conversions and make the relevant changes.
- Product Catalog Maintenance: Maintain the product catalog and website hierarchy, ensuring all SKUs are located in the correct categories.
- E-commerce Content Calendar Management: Create and manage an e-commerce content calendar for the website, ensuring all banners, editorial assets, and copy are relevant, optimized, updated on time, and tested.
- Senior Management Communication: Communicate with all relevant senior management to ensure consistency across platforms.
- Creative Brief Management: Manage the submission of creative briefs to relevant teams for site content for both design & UX work, including A/B tests, sales/promotions, and special projects.
- Website Review and Audit: Run twice-weekly site reviews & audits across desktop & mobile, ensuring the highest standards across the site and enabling optimized product performance across all categories.
- Bug Reporting and Coordination: Work with and report all bugs to an external web developer agency.
- CRO Roadmap Ownership: Own the CRO roadmap and conduct ongoing site optimization through A/B testing & onsite merchandising alongside tools such as Nosto.
- User Experience Optimization: Optimize and improve user experience by continually reviewing & optimizing the performance of the on-site search, intelligent recommendations, and customer rating and reviews tooling.
5. Ecommerce Merchandiser Functions
- SEO Best Practices Implementation: Work collaboratively with the copywriter and Digital Marketing Manager to ensure that best-practice SEO is implemented, optimizing the site to the best of ability.
- Sales Activity Reporting: Provide daily and weekly reports on online sales activity, analyzing site metrics and KPIs to identify growth opportunities.
- Site Activity Analysis: Produce ad-hoc and launch analysis of key site activities, highlighting areas of growth and missed opportunities.
- Product Performance Monitoring: Keep track of underperforming products and suggest solutions to address issues.
- Sales Data Analysis: Compile monthly reports detailing style successes and failures based on sales data, noting stock availability and other relevant information.
- Newsletter and Banner Planning: Plan and create collections for newsletters and banners, arranging them to maximize conversions and prepare for monthly e-commerce meetings.
- Banner Performance Analysis: Analyze banner performance and make change requests based on KPI outcomes.
- User Experience Optimization: Understand top search terms and high-traffic site areas to enhance user experience.
- Product Opportunity Identification: Identify and communicate missed product opportunities based on user search behavior.
- Stock Management: Oversee e-commerce stock levels across all categories and communicate any issues to the merchandising team.
- Digital Marketing Collaboration: Collaborate with the Digital Marketing team to plan effective homepage and newsletter content in advance of launches.