WHAT DOES AN ECOMMERCE COORDINATOR DO?
Updated: Mai 29, 2025 - The Ecommerce Coordinator resolves customer inquiries, troubleshoots system issues in collaboration with Logistics, Finance, and IT, and develops training materials for cross-functional teams. Manages e-commerce product listings, supports customer service operations, and assists with website testing to enhance user experience. Analyzes data, manages online inventory, conducts market research, and monitors consumer behavior to optimize e-commerce strategies and presentations.
A Review of Professional Skills and Functions for Ecommerce Coordinator
1. Ecommerce Coordinator Duties
- Online Strategy Oversight: Oversee implementation of online strategies, including websites, social media, eCommerce, and mobile platforms.
- Digital Standards Monitoring: Monitor website, social media, and digital standards to ensure best practices.
- eCommerce Analytics: Analyze and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards, and relevant business tools.
- Content Management: Coordinate content and ensure appropriate content is loaded to the website.
- Project Self-Management: Self-manage schedules and projects to align with business needs.
- Technology and Marketing Updates: Stay up to date on current technology and marketing solutions.
- eCommerce and Marketing Support: Assist the Brand & Marketing Manager with the daily management of eCommerce websites and marketing campaigns.
- Website Content Management: Manage and update website content and design, in collaboration with a web developer for more technical aspects.
- Performance Reporting: Report on results monthly.
- Social Media and Email Content Creation: Create content for social channels and email marketing campaigns.
- Affiliate and Influencer Management: Manage affiliates and influencers.
- Social Ads Management: Manage basic social ads under the guidance of the Brand & Marketing Manager.
- Ad-Hoc Duty Performance: Occasionally perform other duties as assigned by supervisors or managers.
- Job Description Flexibility: Acknowledge that management has the right to revise the job description at any time.
- Product and Site Management: Engage in product and site management activities.
- New Product Setup Assistance: Assist the Senior eCommerce Manager in new product set-up: brief copywriter, manage translation agency, upload product details and imagery to the site.
- Onsite Image and Product Coordination: Act as the point of contact for all onsite imagery and product updates, performing regular site maintenance checks and updates to correct inconsistencies and keep product listings accurate and up to date.
2. Ecommerce Coordinator Details
- Cross-Functional Collaboration: Collaborate with cross-functional teams and across multiple brands to align and plan online merchandising and promotional activities with marketing calendars, focusing on responding to market trends and achieving short and long-term strategic goals.
- Merchandising Standards Development: Develop and maintain merchandising standards that drive conversion and improve the customer shopping experience.
- Customer Navigation Simplification: Simplify and help customers navigate to the right products quickly and easily, ensuring maximum engagement.
- Product Merchandising: Effectively merchandise products to maximize upsell and cross-sell opportunities.
- Promotional Merchandising Management: Manage and merchandise promotional, markdown, and outlet products.
- Promotion Alignment: Ensure promotions are aligned with the brand promotional calendar.
- Catalogue Maintenance: Maintain an accurate and up-to-date online catalog and ensure all products are ranged.
- Product Content Updating: Update product titles and descriptions.
- Product Team Liaison: Liaise with product teams to provide accurate and detailed descriptions and product information.
- Content Accuracy Assurance: Ensure correct assets are attached, descriptions are added, and fabric content is attached.
- Ecommerce Team Collaboration: Liaise with the Ecommerce Manager, Performance Marketing Specialist, and Creative.
- Email Marketing Execution: Execute email marketing and report on performance with the focus on achieving e-commerce traffic and sales.
- E-commerce Reporting: Report on the e-commerce channel through Google Analytics data.
- Creative Content Enhancement: Use creative flair to jazz up product descriptions & online copy content.
- Digital Marketing Support: Support the Digital Marketing Manager where needed with promotions, social media, and eDM campaigns.
3. Ecommerce Coordinator Responsibilities
- Operational Assistance: Assist the eCommerce and online team in all operational tasks.
- eCommerce Leadership: Lead eCommerce activity and plan promotions in close consultation with Senior Management.
- UX Optimization and Testing: Optimize improvements to the online and end-to-end testing of UX initiatives.
- Performance Monitoring: Raise any performance issues and identify opportunities.
- Sample Management: Collate, arrange, and record all samples required for online photography shoots.
- Digital Marketing Assistance: Assist with EDM's creations, promotions, and digital ad campaigns.
- Graphic Design: Graphic design of digital communications materials using CANVA and Klaviyo.
- Content Quality Assurance: Ensure that all imagery, copy, design, and layout on the website is to a high standard, reflecting the brand.
- Digital Marketing Coordination: Coordinate the external digital marketing team (Google & Facebook Ads).
- Inventory Monitoring: Monitor inventory, making sure there isn't stock oversupply and ensuring that no sales are missed.
- Sales Growth Strategy: Look for new opportunities to increase online sales revenue through different channels, product/category opportunities, marketing.
- Website Management: Manage the website including Shopify back and front end optimizations and SEO.
- Shopify Store Management: Manage the online Shopify store day-to-day, uploading all products & related content, refreshing creatives, and executing promotional activity.
- Product Updates Coordination: Work closely with the team to ensure that products are always up to date.
- eCommerce Store Maintenance: General maintenance & ops of the eCommerce store.
- Social Media Management: Ensure social media shopping channels are refreshed.
- On-Site Customer Experience Improvement: Maintain & execute personalization and recommendations to improve customer experience on-site.
- User Experience Enhancement: Work through creating an amazing user experience, including functionality upgrades.
4. Ecommerce Coordinator Accountabilities
- Shopify Plus Operations Management: Responsible for all day-to-day operations of the Shopify Plus site.
- Proactive Site Planning: Follow the website calendar to proactively plan for site updates and product additions.
- Product Uploads: Upload new arrivals to Shopify Plus.
- Color Swatch Creation: Create product color swatches for the season.
- Onsite Merchandising Maintenance: Accurately maintain onsite merchandising.
- Customer Experience Analysis: Maintain a good customer shopping experience by running site analytics and Google Analytics (behavior reports).
- Site Improvement Evaluation: Evaluate and report on site improvement conversions and customer engagement.
- Feature Testing and Troubleshooting: Test and troubleshoot new features/art tests on all devices.
- IT Collaboration for Site Updates: Partner with IT for on-site updates and bug fixes, to ensure completion of projects.
- Strategic Planning Collaboration: Partner with strategic planning on quarterly buy execution to the SKU level.
- Merchandise Transfer Management: Responsible for maintaining weekly merchandise transfers based on selling and inventory availability.
- Sales and Merchandising Reporting: Conduct daily, monthly, quarterly, and seasonal sales reporting, provide selling recaps.
- Customer Service and Warehouse Coordination: Interaction and partnering with Customer Service and warehouse fulfillment for site and merchandising updates.
- Digital Marketing Support: Support digital marketing initiatives by creating tracking links for social media and e-blasts.
- Seasonal Collateral Collaboration: Collaborate with the creative and design team to produce seasonal collateral for the site.
- Site Feature Implementation: Research and implement any new features to the site, work with developers on projects and ensure correct and timely completion.
5. Ecommerce Coordinator Functions
- Customer Dashboard Management: Manage customer account dashboards including catalog maintenance, supply chain setup, PO management, and product availability.
- Online Catalog Ownership: Own new item setups across Schleich online catalogs including attributes, image, video, and asset uploading as well as enhanced content management and tracking.
- Brand Merchandising Management: Merchandise brand stores and manage presentation including promotional and seasonal executions with collaboration from NAM.
- Catalog and Merchandising Execution: Execute catalog and merchandising improvements to optimize customer experience along with advertising strategies.
- Product Compliance Management: Responsible for product compliance management to ensure product lab tests and certificate materials are submitted and verified per account requirements to maintain active listings.
- SKU Tracking and Analysis: Utilize internal tools and dashboards to track SKU availability, and growth, and identify opportunities with NAM and e-commerce team.
- B2B Operations Management: Work closely with NAM on executing operational tasks and ad-hoc projects for B2B accounts, including event management and PO support.
- Customer Inquiry Monitoring: Monitor responses to customer inquiries and utilize them to implement content adjustments, as well as assist in internal and account sampling programs.
- eCommerce Business Support: Perform other activities as needed to support the eCommerce business to achieve sales.
- E-commerce Leadership: Be an e-commerce ambassador, demonstrating enthusiasm to educate cross-functional partners across the organization on e-commerce.
6. Ecommerce Coordinator Job Description
- Sample Management: Check-in, label, and assign samples to various photoshoots.
- Sample Coordination: Track samples with internal teams, lend samples to internal teams.
- Asset Tracking: Track unretouched e-commerce image assets to ensure everything has been shot and named with the proper style number.
- Post-Production Coordination: Relay to the Post Production Manager when images are named properly and ready to be retouched after each shoot day.
- Metadata Management: Add style numbers to metadata for all retouched images.
- Shoot List Generation: Generate shot lists for each shoot day with style numbers and image filenames.
- Sample Walk-through Management: Manage sample walk-through with E-commerce Merchandising, Stylist, and Art Director.
- Customer Experience Optimization: Continually analyze, execute, and provide improvements to the customer experience as it relates to navigation and product page content.
- Site Strategy Participation: Act as an active participant in the alignment of site navigation, product photography, marketing, and copy strategies.
- Site Experience Assurance: Ensure that site experience is connected to marketing, promotional & buying actions in-season.
- Site Review: Review the site daily with a customer-first mindset.
- Promotional Clarity Coordination: Attend weekly divisional site meetings to ensure clarity on the execution of online promotions as well as site and e-mail marketing.
- Business Meeting Attendance: Attend weekly divisional business meetings to understand financial results and identify product sort or navigation opportunities.
- Operational Excellence Promotion: Encourage an environment of operational excellence and flawless execution to achieve a “best in class” site experience.
- Merchandising Support: Support product and category merchandising in conjunction with the Marketing calendar in partnership with the Planning/Merchandising, Marketing, and Operations teams.
- Digital Catalog Management: Assist with the management of the digital product catalog, pricing, and product data, ensuring all consumer-facing content is loaded, accurate, and functioning properly.
- Product On-boarding Coordination: Coordinate product on-boarding which includes syncing product SKU information, product imagery, product education information, category merchandising, pricing, and managing all translations for global markets.
7. Ecommerce Coordinator Overview
- Operations Monitoring: Monitor daily operations of OMS, warehouse operations, payment, logistics, and customer service.
- Customer Inquiry Resolution: Triage or directly resolve customer order inquiries from customer experience agents.
- System Troubleshooting: Troubleshoot back-end systems to ensure customers' orders are processed successfully in coordination with the Logistics, Finance, and IT teams.
- Training Material Development: Help create and maintain training documents and assist with delivery to cross-functional teams.
- Data Analysis and Reporting: Track and analyze relevant data and compile weekly and monthly reports.
- Meeting Coordination and Presentation: Arrange and participate in team meetings and develop or compile related presentations.
- E-commerce Product Management: Manage products on E-commerce sites including product maintenance and creation, copywriting, edits, and photo coordination.
- Customer Service Support: Support the customer service team and respond to customer-related issues through written and verbal correspondence.
- Website Testing Assistance: Assist in website testing to provide feedback and recommendations regarding new features and functionalities.
- Online Inventory Management: Assist in the management of online inventory in all aspects of E-commerce and digital.
- Market Research and Analysis: Conduct market research on assigned topics, analyze, and present recommendations to the team.
- Consumer Behavior Analysis: Constantly review, monitor, and analyze consumer behavior to drive recommendations and suggestions for related E-commerce platforms.
- Marketing Campaign Development: Participate in the development and implementation of marketing campaigns and E-commerce strategies.
- Marketing Collaboration: Work closely with the Marketing Department to ensure goals and initiatives are being met and are in alignment with the brand.
- Team Environment Cultivation: Foster a creative, positive, and collaborative work environment, always having a strategic, problem-solving attitude.
8. Ecommerce Coordinator Details and Accountabilities
- E-commerce Tools Skills: Manages the day-to-day running of Drake’s website, using third-party tools including Pimberly, Magento, Algolia & Veeqo, to upload new products to the site, create & visually merchandise categories at both default and country level, update cross-sell and related products based on stock and sales, and maintains the enabling and disabling product based on stock, especially in promotional periods.
- User Experience Feedback Skills: Is involved in testing various website developments using the ecommerce roadmap, working with the development agency to feedback on any issues or improvements to the user experience.
- User Experience Enhancement Skills: Makes suggestions to the user experience to enhance website KPI’s.
- Website Monitoring Skills: Carries out daily site walks to ensure there are no issues with product, pricing, stock, or checkout.
- Photography Coordination Skills: Manages the end-to-end product creation and photography process, through collating and managing samples, ensuring reach the correct photographer in a timely manner, and receiving imagery back to send to retouch before deadlines.
- Photography & Image Quality Feedback Skills: Works efficiently and harmoniously with photographers & retouch to feedback any changes that may be required to the imagery, to ensure the highest standard.
- Product Uploading & Accuracy Skills: Uploads all product to the website using Magento, working towards commercial deadlines, ensuring all imagery and information is accurate and to a high standard.
- Cross-Functional Collaboration Skills: Works with other teams in the business including the warehouse for stock updates, content writers for descriptions, designers for size guides and merchandising for pricing, to ensure product is imported to the website as seamlessly as possible.
- Commercial Planning Skills: Uses the Commercial Calendar regularly to ensure the above process is carried out in a timely fashion to ensure product launches meet deadlines, and has a flexible approach towards ever-changing deadlines and launches.
- Traffic Growth Skills: Drives and implements E-Commerce strategy, pursuing best practice techniques to drive online traffic to the website.
- Sales Optimization Skills: Works closely with the Head of Marketing to ensure the product range maximizes sales opportunities.
- Customer Experience Enhancement Skills: Maximizes site performance and enhances the customer online shopping experience by leading the planning, scheduling, deployment, execution, and maintenance of all site content.
- Improvement Skills: Analyses and evaluates site performance and user experience, identify and implement new activity to deliver sales growth.
- Promotional Campaigns Development Skills: Assists in planning, developing, and launching promotional campaigns in line with marketing initiatives.
- Quality Assurance Skills: Regularly reviews website content including product images, descriptions, pricing, and functionality, ensure all product and content is represented accurately and professionally.
9. Ecommerce Coordinator Tasks
- Stakeholder Coordination: Responsible for working closely with internal stakeholders to coordinate and manage e-store operations.
- eCommerce System Management: Work on eCommerce Systems for price updates, promotions, and internal reporting.
- Promotion Execution: Ensure promotions are managed closely and campaigns are executed on-time as per company guidelines.
- E-Store Operations Management: Manage day-to-day operations of the E-Store including order management, sales promotions, forecasting etc.
- Promotion Management on eCommerce Systems: Facilitate weekly/monthly promotions on eCommerce systems.
- Cross-functional Collaboration: Collaborate with customer service teams, sales teams, and payment gateway provider to set-up, document, and ensure all the required E-Store functions are in place.
- Best Practice Implementation: Ensure HQ guidelines and best practices for E-Store coordination are maintained.
- Reporting and Strategy Advising: Compile weekly & monthly reports – advising on strategy and best practices.
- E-Commerce Stability Management: Ensure the stability of e-commerce functionalities on the e-store for all operational processes.
- Project and Delivery Management: Manage third party counterpart’s deliveries and keep project implementation on schedule and within scope.
- Quality Standards Enforcement: Ensure Samsung standards in terms of packaging, logistics, customer care, etc.
- Third Party Quality Monitoring: Define and monitor third party service quality, e.g., fulfillment, payment/fraud issues, in collaboration with subsidiaries and support functions.
- Promotion Setup: Ensure all promotions and offers setup on eStore in a timely manner.
- Ticket Management with Jira: Create tickets through project tracking software (Jira) and report ticket status to stakeholders.
- SKU Management: Open, update and check the status of tickets and place SKUs in specific, correct categories.
- Task and Project Prioritization: Collaborate with internal teams such as the production and sales team, to prioritize tasks and projects.
- Best Practice Integration: Engage with cross-functional subject matter experts to incorporate best practices into the digital shelf.
10. Ecommerce Catalog Coordinator Roles
- Documentation Management: Create, maintain, and ensure supporting documentation is up to date with all processes, automation, and operating procedures.
- Change Management Support: Support and help manage the change management and release process and its related ecosystem.
- Catalog Maintenance: Update and maintain current and future online product catalogs.
- Content Creation: Assist with writing attractive product descriptions to promote and increase sales.
- Data Integrity Support: Provide front-line support with regards to all aspects of data integrity.
- User Support and System Access Management: Support end user requests for new saved searches, reports, Key Performance Indicators, and dashboards, and maintain proper system access for user roles.
- Technical Support and Training: Provide internal, ongoing system/technical support to users, including training.
- Policy and Procedure Development: Assist with developing, documenting, and implementing policies, procedures, and guidelines to ensure data integrity, change protocols, customization, usage, etc.
- Technology Evaluation and Recommendation: Identify, evaluate, and recommend other key technologies required to support and improve the business process centered on the platform.
- System Integration and Automation: Collaboratively design and automate interfaces between and other key business systems.
- System Knowledge Maintenance: Maintain up-to-date knowledge of functionality, customization, and integration.