What Does An Ecommerce Specialist Do?

WHAT DOES AN ECOMMERCE SPECIALIST DO?

Updated: Mai 29, 2025 - The Ecommerce Specialist spearheads the development of marketplace expertise and leads market expansion efforts. This role involves coordinating closely with marketing and IT teams on projects to enhance the digital shopping experience, ensuring alignment with customer expectations and business objectives. The specialist also manages comprehensive duties, including market analysis, listing accuracy, and quality assurance, fostering collaboration across financial and data analysis to optimize e-commerce strategies.

A Review of Professional Skills and Functions for Ecommerce Specialist

1. Junior Ecommerce Specialist Duties

Content Management: Manage the implementation of content on the e-store daily, taking into consideration geographical factors.
Team Coordination: Be the point of contact for the creative team based in London and coordinate communications with them and external agencies.
Searchandising: Undertake Searchandising activities and the implementation of the commercial plan.
Reporting: Produce detailed reports to track the performance of on-site content and search.
Brand Alignment: Ensure that the online store and overall look and feel of the site reflect LN-CC’s vision.
Cross-Channel Collaboration: Work with the buying, merchandising, marketing, and creative teams to ensure alignment across all channels.
Merchandising Support: Support the merchandising team during markdown periods, special collaborations, collection launches, and holiday campaigns.
Digital Catalog Management: Coordinate and manage the digital catalog by supporting with visual merchandising.
Performance Analysis: Analyze, share, and react to the relevant key performance indicators of the site on a daily basis.
Market Research: Keep up to date on e-commerce innovation and trends, monitoring competitor websites.
Cross-Functional Management: Work cross-functionally, communicate, and manage processes across departments and external service providers.

2. Ecommerce Specialist Details

Digital Planning: Accountable to define and present a digital plan (for designated area of responsibility) in line with internal business processes and trading meetings.
Sales Analysis: Use sales analysis to support the development of the long-term category digital plan with buying, planning, & CPM teams.
Stock Guidance: Provide clear guidance to buying and planning teams for stock requirements to maximize digital sales.
Communications: Define and communicate feature shopping lists to the buying and planning teams.
Omni-Channel Maximization: Work with the buying & planning teams to maximize omni-channel promotions.
Promotional Planning: Create and develop a balanced off-air promotional plan that supports the growth of the BAT business to maximize digital opportunities.
Sales Monitoring: Recognize trending and bestselling sales opportunities across the digital assortment, influencing planning & buying for inventory.
Daily Trading: Conduct daily trading to react to business results (opportunities and challenges) to further drive sales to hit the business forecast.
Activity Coordination: Provide planned activity information to the digital store programmer.
Website Optimization: Plan and execute website/e-commerce experience and revenue optimization, including merchandising, cross-sell/up-sell strategies, shopping cart conversion, etc.
Media Leadership: Lead lower-funnel paid media programs to drive and monetize website traffic through SEO/SEM, retargeting, paid social, and CRM/email automation, including consumer segmentation and database management.
Performance Monitoring: Monitor and report on the performance of digital marketing campaigns, assess against goals, manage ongoing digital dashboard.
Budget Management: Monitor and report on digital marketing budgets, including license fees, integration investment, developer hours, and tactical campaigns.
Collaboration: Collaborate with sales team and brand/product marketing teams to optimize omni-channel digital experience for specific brand initiatives.
Partnership Coordination: Coordinate third party digital marketing partner relationships as key day-to-day liaison, including web developers, systems integrators, CRM vendors.
Order Coordination: Coordinate in product listings, daily order processing, customer supports via marketplace messaging system.
Channel Management: Ensure pricing, content, listing designs, campaigns, and policies are up to date on all digital sales channels.
Project Assistance: Assist the Ecommerce Director in various projects on ecommerce websites and marketplaces to ensure the projects are initiated and completed on time.

3. Ecommerce Specialist Responsibilities

SEO Assistance: Assist in ecommerce websites’ SEO project to monitor the used keywords’ search engine result page (SERP) and competitors’ SEO and paid campaign reports.
Campaign Support: Support in digital marketing campaign planning and media calendar management, including campaign analysis and sales planning.
Marketing Assistance: Assist in digital marketing - content marketing, email marketing, and social media marketing.
Performance Tracking: Track e-commerce websites’ and marketplaces’ performance metrics and seek suggestions for improvement.
Data Gathering: Gather ecommerce channel’s data to create and maintain various e-commerce reports.
Inventory Management: Manage Amazon FBA stock and FBM stock by other channels to maintain account.
Troubleshooting: Troubleshoot and analyze website issues and drive resolution.
Product Management: Work closely with the marketing team on launching, managing, and updating products using merchandising systems & control panels for e-commerce channels.
Listing Maintenance: Maintain and review product listings regularly to ensure marketing information and product details on-site are accurate and current.
Communication: Communicate effectively with internal and external teams on general matters including platform updates, new requirement announcements, inquiries from partners, etc.
Trend Analysis: Work closely with external partners to stay ahead of market trends.
Site Optimization: Optimize the site search experience through reports in Sales Force tool and Google Analytics.
Content Coordination: Work with product content and Merchant teams to ensure product content/imagery are up to date and accurate and completed on a priority basis.
Content Expansion: Work with merchant teams to identify and implement additional product content for key products while looping in the content team.
Competitive Analysis: Complete competitive analysis on how competitors are promoting products and programs on digital platforms within the market.
Content Acquisition: Acquire alternative product images and product-centric videos to place on product detail pages when possible and distribute to the content team for implementation.

4. Ecommerce Specialist Accountabilities

Web Development: Develop and maintain the website(s), improving content, usability, design, and introducing innovative new tools to build the brand, enhance customer experience, increase conversion rate, and sales, in conjunction with the Marketing department and third-party vendors.
Order Coordination: Coordinate with personnel who handle web order processing, customer service, and online quoting, to ensure that orders are fulfilled and quotes are sent in a timely manner.
Customer Service Management: Ensure that web customers receive quality customer service, including coordinating the staffing of online chat, and handle high-level problem resolution if issues are escalated from web customer support.
Strategic Development: Create and implement short and long-term strategies and campaigns to increase leads and revenue from the company’s websites.
SEO and PPC Management: Plan and execute SEO, PPC (Pay Per Click), keyword research, and web statistic reporting.
Landing Page Creation: Collaborate with Marketing and other internal teams to create landing pages for the company website to promote products and services and increase sales.
Performance Measurement: Measure and report performance of all aspects of e-commerce and digital marketing initiatives, including website usage, email campaigns, display advertising campaigns.
Agency Collaboration: Collaborate with agencies and vendors to create and improve website, apps, location-based marketing, SMS (Search Message Service), and other electronic marketing tools.
Trend Analysis: Identify trends and insights in digital marketing.
Technology Evaluation: Evaluate emerging technologies and work with the leadership team to provide information on trends and determine where adoption of new technology is appropriate.
Inbound Marketing: Develop and execute inbound marketing strategies, in conjunction with the Marketing department.
Customer Advocacy: Serve as the “voice of the customer” to address/elevate customer needs from an e-commerce perspective.
E-Commerce Strategy: Define and Implement E-Commerce Strategies.
Commerce Integration: Work on a Connected Commerce Squad to implement frictionless connections with consumers.
Content Enhancement: Implement enhanced content that will be published on e-commerce websites/portals.
Standards Setting: Set standards and best practices for new product listings, content creation, distribution, and maintenance.
Promotion Management: Define promotions and implement them with Sales & Marketing Teams.
Capability Building: Build E-Commerce capability across the company.
Content Management: Manage day-to-day company Shop activities including content updates, shopper email management, support customer escalations, troubleshoot platform and operational tasks, product updates, and report and statistics review.

5. Ecommerce Specialist Functions

Platform Expertise: Play a key role in setting up a new online platform with the goal of becoming a subject matter expert on the new tool and its usability across all sales channels (direct and indirect).
Stakeholder Collaboration: Work closely with internal stakeholders involved in Shop support, such as web development and marketing teams, as well as operations and sales teams.
Process Improvement: Review current company Shop support processes and create improvements to ensure the company's customer support teams are enabled to deliver customer support for company Shop customers.
Quality Assurance: Ensure a high-quality shopper experience by monitoring (and improving) web traffic and cart data using analytics tools.
Data Utilization: Utilize analytical data (Google Analytics, Customer data from company Shop and Salesforce data) to make suggestions for company Shop improvement (processes and usability) to decrease cart drop-offs and to increase revenue and user experience.
Online Marketing: Work with the company marketing teams to drive online marketing activities to help increase shop’s traffic and revenue, such as paid advertisement, paid search, remarketing, etc.
Team Management: Manage all Web Shop key players involved, from internal departments like Order Management, Electronic Marketing to Operations.
Partnership Management: Manage relationships and co-work with external key players, such as the eCommerce solution provider.
Campaign Implementation: Create and implement sales & (online) marketing campaigns to increase product knowledge, sales, market penetration, and general awareness of Web Shop.
Strategy Support: Support the global organization in further building the Web Shop strategy for the company.
Media Planning: Work closely with Marketing for monthly/campaign offsite media plan, onsite paid tools.
Event Coordination: Coordinating with third-party on e-commerce activities like campaign/event registration, joining package, SIS awareness & engagement.
Cost Management: Responsible for cost management, checking & key-in sales report.
Inventory Planning: Stock demand planning for monthly/campaigns, inventory management.
Performance Tracking: Tracking, optimization, and reporting by campaigns/monthly/any request of Head.
Solution Development: Scout, define, implement, optimize, and rollout business solutions for delivery and return customer experience.
Business Analysis: Define business process requirements and deliver projects with documentation.
Solution Implementation: Implement solutions in close collaboration with stakeholders and distribution center.
Partner Advising: Advise channel partners on online best practices.

6. Ecommerce Specialist Job Description

Data Preparation: Prepare medical supply products for website using spreadsheets and website Admin (Magento).
Inventory Management: Maintain in-stock and out-of-stock status of products.
Content Updating: Update and maintain product descriptions and images.
Product Research: Conduct product research to ensure accurate descriptions and images on the website.
Issue Resolution: Monitor and resolve day-to-day product page and account issues.
Marketing Collaboration: Collaborate with the marketing team on product images and descriptions (including SEO).
Cross-Team Collaboration: Collaborate with customer service and sales team on product updates.
Sales Driving: Drive sales through marketing campaigns to reach revenue goals.
Strategy Development: Develop marketing strategy for retargeting, social media, and email.
Data Analysis: Collect and analyze monthly data reports and provide optimization recommendations.
Platform Management: Manage the Shopify e-commerce platform.
Project Management: Manage new product launches.
Trend Monitoring: Monitor and make recommendations based on industry trends.
Inventory Monitoring: Monitor, adjust, and order product inventory.
Cost Monitoring: Monitor product cost and pricing.
Customer Coordination: Answer customer’s needs by coordinating Swatch Group Services departments, brands, countries, and distribution center.
Improvement Identification: Work with the sales team to identify areas of improvement with online capabilities of channel partners.
Partner Support: Support channel partners in the design and setup of webstores (partner.com and marketplace shop-in-shop).
Partner Engagement: Engage with channel partners to define improvement plans and track progress of the plans.

7. Ecommerce Specialist Overview

Customer Support: Monitor and provide customer support to all eCommerce channels.
Service Excellence: Deliver excellent customer service, as reflected in applicable NPS scores.
Team Support: Monitor and support the CS eCommerce team.
Customer Assistance: Answer questions and offer help.
Communication: Communicate process changes to the CS eCommerce team.
Coordination: Coordinate with the Sales eCommerce team to understand fraud goals, constraints, and systems, and to provide CS perspective on any planned changes.
Fraud Management: Ensure that the fraud review process runs smoothly.
Process Feedback: Process a significant quantity of fraud reviews and provide feedback on the process to the Sales eCommerce team.
Financial Processing: Issue credit memos and refunds.
Problem Solving: Troubleshoot and correct problems with orders, shipping, billing refunds, fraud reviews, and other steps in the eCommerce process.
Reporting: Maintain daily/weekly statistic reports.
Process Improvement: Identifies system and work process improvements to enhance efficiency in providing quality eCommerce Customer Service.
Trend Analysis: Analyze trends to assist in CS staffing as well as participate in corrective actions.
Interdepartmental Navigation: Navigate a wide working environment that consists of interacting with different departments.
Relationship Management: Maintain a positive attitude and work relationship with co-workers.
Project Contribution: Contributes and assists in project execution and delivers digital analysis according to business needs and requirements.
Market Analysis: Supports the Brand business development by analyzing competitors and exploring new digital trends in the market.
Performance Optimization: Cooperates with the analytics team to find areas of improvement on the websites' performance.
Operational Partnership: Partners with the Operations team to find areas for improving ecommerce gross-to-net and reduce customer service volumes.

8. Ecommerce Specialist Details and Accountabilities

Team Collaboration: Working closely with the Sales and Account Management team.
Strategy Management: Manage e-commerce strategies and onboarding for a growing base of e-commerce SMBs across a broad range of industries, around the country.
Platform Support: Help customers get set up on e-commerce platforms like Shopify and WooCommerce, including integration with Google, Facebook, and feed management systems.
Feed Optimization: Create, maintain, and optimize Google and Facebook product feeds, in line with retail digital strategies.
Performance Improvement: Collaborate with trading teams, customers, and sales teams to improve campaign performance, make recommendations to achieve campaign goals, or resolve issues in a timely manner.
Product Knowledge: Keep up to date on News Xtend’s suite of products, provide customer solutions to Sales teams to drive future business.
Expertise Development: Be the subject matter expert on e-commerce and involvement in various team projects.
Market Expansion: Develop and grow an e-commerce marketplace for portfolio brands in Singapore.
Customer Monitoring: Monitor customer’s journey throughout the digital shopping experience, ensuring customer success with timely live chats updates, responding to customer inquiries via calls or emails.
Market Analysis: Monitor competitors' prices closely and feedback on changes in a timely manner.
Listing Management: Input and monitor product listings, ensure product listings are displayed properly, verifying discount code functionality.
Inventory Accuracy: Ensure front-end product listing inventory numbers match actual inventory accounting.
Reporting: Monthly reporting of sales figures and marketing expenses, among other reports.
Creative Thinking: Creative thinking and meticulous attention to detail.
Project Management: Helps in managing IT projects, ensuring that the requirements are met and analyzing the results.
Financial Collaboration: Collaborates with Finance to help in reporting and forecasting financial data to corporate stakeholders.
Data Analysis: Analyzes historical and trending KPIs, calendar shifts, and promotional/markdown cadences to ensure profitability, collaborating on channel-specific promotions.
Quality Assurance: Supports Web solution quality by developing and completing test plans.

9. Ecommerce Specialist Tasks

Campaign Development: Develop, maintain, and execute campaigns in support of the marketing plan and company vision using various mediums, campaign types, and platforms.
Market Analysis: Understand target market, needs, priorities, and passions to support executing campaign initiatives in the most effective way which meets every stage of the customer journey.
Data Analysis: Continually analyze and provide feedback on customer, campaign, and medium data insights to enhance the on-site user experience, CRO, and ultimately ROI.
Optimization and Insight Sharing: Share and apply actionable insights and conversion rate optimization best practices across all customer touch points to increase campaign effectiveness and performance.
Metrics Definition: Define key metrics to translate the value of campaign activity.
Performance Monitoring: Forecast, monitor, and provide feedback on campaign performance to ensure it remains within budget and achieves revenue and ROI KPIs.
Competitor Analysis: Conduct competitor research, analysis, and present key actions from findings.
Strategy Implementation: Remain up-to-date, provide feedback, and implement the latest effective digital marketing strategies to enhance campaign activity and performance.
Creative Contribution: Contribute new ideas and identify new opportunities for campaigns and the marketing strategy.
Project Support and Leadership: Support various projects as requested to assist management, and, as assigned, lead key projects in-line with provided briefs.
Digital Marketing Proficiency: Work with various digital campaign types including but not limited to performance marketing, SEO, CRO, social, remarketing, SMO, affiliates, influencer.
Team Support: Provide general support as required to management and other team members.
Content Creation: Create and support the creation of fresh, accurate, and engaging content across different platforms.
Merchandising Assistance: Assist in ensuring all products are strategically merchandised across the site to increase sales.
Trend Monitoring: Monitoring trends and topics that are relevant to the audience.
Strategic Focus: Commercially minded, strategic, and results-driven with a focus on delivering success within a team.
Report Updating: Updating information and basic reports in Excel.
Inventory Management: Management of inventory management system.
Customer Service: Using discretionary judgment regarding customer orders and concerns.

10. Ecommerce Specialist Roles

Retail Process Management: Manage the retail readiness process by analyzing, providing, and executing improvements to the customer experience as it relates to product wayfinding and product content.
Merchandising Collaboration: Partner with merchandising teams to ensure that the right products and initiatives are being promoted across all platforms.
Procurement Coordination: Communicate weekly with Procurement partners to ensure adequate in-stock levels for marketplaces and owned-sites.
Performance Analysis: Report and analyze Key Performance Indicators and category performance on a weekly basis.
E-commerce Coordination: Coordinate all e-commerce activities liaising between internal departments and external agencies.
IT Collaboration: Work with IT to optimize the functioning and integration with ERP systems.
Commerce Management: Manage all commerce features including plug-ins and guest-checkout features.
Platform Optimization: Ensure key features of Magento 2 are optimized to meet market requirements and drive ongoing improvements.
Vendor Management: Manage outsourced Magento support retainer to ensure value-for-money.
Revenue Growth: Increase e-commerce revenue through effective content marketing, SEO, and PPC management.
Product Positioning: Effectively position products to digital marketplace.
Content Optimization: Source compliant images to optimize listings.
SEO Development: Develop SEO-friendly descriptions for products & categories.
Budget Management: Optimize category and feeds, manage SEO/PPC budget.
Reporting and Analytics: Set up and deliver monthly reporting, in addition to ad-hoc reports as required - use web analytics to monitor campaign performance, being reactive to achieve growth.
Marketplace Development: Develop Amazon shop to create competitive basket of goods and drive sales.
Content Management: Work with the marketing team to maintain current, relevant content and build inbound traffic.
Brand Management: Maintain a positive brand image for Veradek while interacting with customers, vendors, or retailers.
Content Monitoring: Update and monitor digital content on various online e-commerce platforms.

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