WHAT DOES AN ECOMMERCE CONSULTANT DO?
Updated: Mai 29, 2025 - The Ecommerce Consultant evaluates and manages inventory levels, ensuring order accuracy and timely replenishment. Provides exemplary customer service, managing communications effectively and maintaining high satisfaction. Oversees financial accuracy, strategic business development, and fosters robust client relationships through precise and strategic project communication.
A Review of Professional Skills and Functions for Ecommerce Consultant
1. Ecommerce Consultant Duties
- Catalogue Creation: Making catalogues of various products and categories.
- Product Listing: Listing and updating products on the marketplace.
- Market Research: Research products on different marketplaces, using different tools.
- Issue Troubleshooting: Troubleshooting various cataloguing issues.
- Keyword Optimization: Keyword research and updating.
- Competitive Analysis: Compare prices of products listed from competitive websites.
- Promotional Monitoring: Monitor promotional activities at marketplaces.
- Logistics Handling: Prepare all manifests and apply appropriate labels to all boxes and ensure efficient transfer of all completed orders.
- Shipment Management: Create & check shipments, check FBA Inventory and check FBA Listings.
- Data Recording: Record all order details in the database, maintaining daily excel records of all data.
2. Ecommerce Consultant Details
- Inventory Management: Evaluate all complete orders to maintain accurate and prepare documents for all inventory levels and place replenishment requests.
- Order Accuracy: Evaluate all orders to ensure to be error-free and update data accordingly.
- Email Management: Manage outgoing and incoming emails.
- Customer Service: Provide accurate, valid, and complete information and resolution by using the right methods/tools.
- Business Development: Researching and identifying new business opportunities - including new markets, growth areas, trends, customers, partnerships products, and services - or new ways of reaching existing markets.
- Team Communication: Manage all communication with team members and ensure compliance to time frame and quality.
- Customer Follow-up: Email follow-ups and reporting and maintain high customer satisfaction.
- Strategic Thinking: Thinking strategically, seeing the bigger picture, and setting aims & objectives in order to develop and improve the business.
- Financial Accuracy: Calculate any fees due to CMSPI arising from the project and ensure accuracy of invoices raised.
- Client Communication Management: Effectively manage all client communication throughout the project.
- Knowledge Sharing: Share project learnings with the wider team.
3. Ecommerce Consultant Responsibilities
- Data Analysis: Help define, forecast, and maintain key KPI-based metrics reports and dashboards for driving consumer traffic and customer acquisition
- Digital Marketing: Assist in strategizing and executing audience-targeted, optimized, and continually tested and tweaked PPC advertising
- Web Development: Handle website upgrades and changes
- Content Development: Take an active role in the development of website content, callouts
- SEO Management: Own responsibility for SEO improvements, track performance, make technology changes, and recommendation to increase SEO performance
- Quality Assurance: Gather and log bugs, prioritize, and resolve them
- Project Management: Ownership of all allocated tasks by applying a project management framework for effective delivery
- Client Reporting: Present findings and recommendations to clients
- Solution Implementation: Implement recommendations or solutions and ensure the client receives the necessary assistance to carry it out
- Governance: Effective governance and controls (reporting, budget, risk, and issue management)
4. Senior Ecommerce Consultant Accountabilities
- Content Management: Edit and upload product content/media into the Product Information Management (PIM) and Digital Assets Management (DAM) Systems.
- Data Accuracy: Ensure the accuracy of all product content within the PIM/DAM, including key data fields, attributes, product descriptions, graphics, images, and documents needed to support sales both online and offline.
- System Collaboration: Collaborate with marketing and ecommerce teams to plan and implement system enhancements and upgrades.
- Tool Development: Collaborate with client ecommerce teams, internal team members, and vendors to produce custom third-party tools to enhance customer experience.
- Performance Analysis: Analyze and measure online performance against goals.
- SEO Strategy: Develop metadata and keyword management strategies and tactics.
- Training: Train internal team and customers on website, ecommerce and app functionality.
- Technology Updates: Stay current with latest technology trends and best practices.
5. Ecommerce Consultant Functions
- Marketplace Revenue Growth: Drive revenue growth on marketplaces through a data-driven approach across a portfolio of brands.
- Promotional Strategy: Ensure that a clear activity plan is in place to achieve and surpass the budget targets, including promotional planning, seasonal phasing, and digital marketing campaigns.
- Strategic Planning: Define the strategy and joint business plan with brands to create mutually beneficial sales and marketing plans which grow market share.
- Brand Representation: Provide strategies to represent brands brilliantly across Marketplaces such as Tmall and JD.com through best-in-class product content, including but not limited to international market assessment, keyword SEO, and local language translation.
- Data Analysis: Conduct regular analysis of brands' performance using multiple data sources and tools on a regular basis to provide actionable insight into trading.
- Operational Excellence: Drives operational excellence by collaborating with key stakeholders and client partners, providing day-to-day contact on project status.
- Data Oversight: Oversee and critique all qualitative and quantitative analysis.
- Client Presentation: Prepare professional presentations and present findings to clients.
- Supplier Management: Liaise directly with suppliers and manage and develop supplier relationships.
- Contract Preparation: Prepare any tender or contractual documentation required to support the project.