WHAT DOES AN ECOMMERCE INTERNSHIP DO?
Updated: Mai 29, 2025 - The Ecommerce Internship focuses on supporting day-to-day operations in marketplace ecommerce, including customer service, promotions, and performance monitoring. Develops and executes promotional campaigns and digital marketing plans to enhance funnel demand and profitability, collaborating with stakeholders for effective campaign launches. Regularly monitors reviews and inventory, ensures adherence to KPIs, and crafts content and operations standards to uphold execution excellence across ecommerce platforms.
A Review of Professional Skills and Functions for Ecommerce Internship
1. Ecommerce Internship Duties
- E-commerce Operations Management: Support the day-to-day marketplace E-commerce operations, customer service, updates, post listings, promotions, merchandising, maintenance, and performance.
- Promotional Campaign Development: Develop and execute promotional campaigns to drive lower funnel demand fulfillment across BD marketplace stores and online retailer platforms.
- Digital Marketing Execution: Create, plan, and execute digital marketing plans for campaign launches, collaborate with stakeholders to put together a plan of actions for successful execution and to maximize revenue and profit.
- Performance Monitoring: Monitor reviews, inventory, and end-to-end store performance, working closely with distributors and enablers to ensure Inventory is Inbounded and Orders are Shipped-On-Time.
- KPI Management: Ensure the BD is performing above marketplace/category KPIs across all the commerce channels.
- Strategic Planning: Strategy planning, management, forecasts, and results.
- Report Development: Develop reports and reporting formats.
- Data Analysis: Support data reporting and recommend actionable insights within the eCommerce team to grow brand market share and sales across multiple countries and multiple retailers.
- Operational Support: Support on operationalizing scorecards to various performance KPIs.
- Campaign Monitoring: Regular monitoring of campaigns and reviewing against key performance marketing metrics.
- Content Management: Craft and deploy content and operations hygiene standards through execution excellence on eCommerce platforms.
- Partnership Support: Supporting the partnerships and operations among different players globally which include Shopee, Lazada, Pandamart, Getir, etc.
2. Ecommerce Internship Details
- Data Analysis: Collaborate and understand how to use customer data in supporting business opportunities
- Market Research: Gain knowledge of customer analytics and loyalty via KPIs and market research
- Ecommerce Analytics: Develop an understanding of ecommerce metrics, loyalty programs, and customer behavior
- User Experience Optimization: Optimize the user experience by having an in-depth understanding of needs
- Performance Monitoring: Monitor the eCommerce applications for performance and error conditions
- Problem Solving: Work with the larger team to troubleshoot and reproduce problems
- Traffic Analysis: Analyze traffic and cache statistics
- Documentation: Document new procedures for the newly launched website
- Presentation Skills: End of program presentation to members of the management team
- Technical Writing: Technical copywriting VIP high-end designer items onto the platform, thoroughly researching the brands, materials, and original prices
- Inventory Management: Work with the system to carefully store all items, help pack and transport items to the DC as well as shipping to customers
- Inventory Control: Export items, inventory items and amend the inventory as applicable
- Visual Communication: Communicate with the photography department to ensure provided images best represent each item
3. Ecommerce Internship Responsibilities
- Customer Service Management: Support the Ecommerce Assistant with managing customer service and made-to-order enquiries, order dispatch, and returns.
- Logistics Coordination: Support with the smooth running of all ecommerce logistics, providing daily support for the Ecommerce Assistant.
- Product Launch Assistance: Assist with product and campaign launches across global ecommerce channels.
- Data Tracking: Assist with updating the ecommerce style tracker with delivery dates, allocations, shoot dates, prices, etc.
- Platform Management: Assist with the management of the Farfetch platform, tracking orders and dispatch, creating new products, managing stock.
- Inventory Management: Keep internal stock sheets and systems up to date.
- Product Availability Management: Ensure all available product is online across the appropriate channels, and stock is accurate.
- Website Maintenance: Ensure all pages on the site are updated and correct, performing regular site walks and testing to identify any issues.
- Quality Control: Perform regular checks of product information, ensuring it is correct and updated where necessary as well as assisting with merchandising.
- Calendar Coordination: Assist with updating the trading/marketing calendar, ensuring alignment with the marketing and communication teams.
- Reporting Assistance: Assist with the creation of ecommerce reports and presentations.
- Online Channel Optimization: Assist with testing, development, and the optimisation of online channels.
4. Ecommerce Internship Accountabilities
- Content Verification: Review site to ensure SKUs are set up accurately on the website in compliance with the content style guide, including naming convention, product attributes & categorization, keywords, etc., and assist in enforcing site standards
- Merchandising Review: Assist in reviewing online merchandise presentation to ensure the categorization, site placement, imagery, copy, pricing, and promotional tags are accurate and meet company marketing standards
- Content Management: Implement product content corrections
- Promotional Support: Assist the execution of weekly site promotions in support of the Site Merchandisers
- Rebate Management: Assist Site Merchandising with the execution of rebates and other product offers
- Sales Optimization: Partner with Site Merchandisers to help optimize online merchandising to grow sales within category and overall eCommerce strategies
- Customer Support: Provide contact center escalated support to help resolve customer service issues
- Competitive Analysis: Advise on website improvement opportunities based on competitor analysis
- Feature Implementation: Support implementation of new features across websites with new Shopify apps, tools, and development
- Bug Identification: Be proactive in identifying potential and current bugs and support the team to resolve them
- Website Management: Execute website updates including site content, product information, blog posts, etc.
- Product Launch Support: Work with multiple teams and co-founders to support the process of new product launches and execute the technical component of product uploads on Shopify
- Testing and Optimization: Support A/B testing and UI/UX improvements
5. Ecommerce Internship NonPaid Functions
- Product Listing Management: Assist in building and updating new product listings according to company product standards across all eCommerce sales channels.
- Product Information Maintenance: Assist with the maintenance of product attributes including title, description, sku, price, size chart, weight, material content, meta data, and other information.
- Content Verification: Assist with proofreading and validating all content, paying close attention to detail.
- SEO Enhancement: Assist with developing item descriptions and keywords for Search Engine Optimization.
- Marketing Promotion Collaboration: Work with eCommerce Marketing Specialist on implementation and execution of weekly marketing promotions.
- Order and Inventory Liaison: Liaise with warehouse personnel to handle issues with orders, returns, and inventory.
- Customer Service Support: Assist with day-to-day customer service inquiries providing exceptional customer service.
- Customer Inquiry Resolution: Acknowledge and resolve customer inquiries in a timely manner while maintaining empathy for the customer and situation.
- Cross-Functional Teamwork: Work cross-functionally with IT, Finance, and the Merchandise Planning and Product teams.