Published: Jul 1, 2025 - The Marketing Executive manages all social media platforms to drive brand awareness among new parents, ensuring content aligns with brand guidelines and maximizes engagement. This role involves leading community building through influencer campaigns, parent engagement initiatives, referral programs, and feedback loops using tools like Facebook Groups and Mailchimp. The executive also identifies partnership opportunities, executes collaborative campaigns to boost registrations, and proactively seizes ad hoc marketing and PR opportunities to fuel organic growth.

Tips for Marketing Executive Skills and Responsibilities on a Resume
1. Performance Marketing Executive, Digital Pioneers Group, Albany, NY
Job Summary:
- Create PPC strategies to help achieve forecasted campaign goals for News UK Digital businesses
- Activate PPC campaigns with a test and learn approach to audience targeting, ad copy, and bid adjustments.
- Work with the Senior Performance Marketing Manager in developing APP and affiliate marketing skills to help activate further tactics that will drive success.
- Assist with APP and affiliate marketing program day-to-day activities.
- Recommend performance optimisations of PPC, APP, and affiliate campaigns while being confident to make changes.
- Become the champion of APP store optimisation (ASO) to improve the app’s organic ranking in the App Store and Google Play Store
- Interface and present updates to key stakeholders across the business, educating them on campaign strategy
- Monitor budgets to ensure campaigns do not overspend and efficiently meet performance targets
Skills on Resume:
- PPC Management (Hard Skills)
- Audience Targeting (Hard Skills)
- Ad Copywriting (Hard Skills)
- Bid Adjustment (Hard Skills)
- Affiliate Marketing (Hard Skills)
- App Optimisation (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Budget Monitoring (Hard Skills)
2. Marketing Executive, Silverstream Solutions, Akron, OH
Job Summary:
- Develop customer, dealer, public communications, and promotional plan for the Financial Year.
- Support implementation of planned web enhancements to create more value for customers in promotions, clearance, news, and merchandising pages.
- Working with the Marketing Manager supports the integration of parts from sister brands.
- Demonstrate the value of aftermarket products to customers, dealers, and the public by producing bulletins and communications to support product introductions.
- Maintain a new product introduction schedule and open communication with aftermarket product managers to identify opportunities for growth and expansion.
- Work closely with the Aftermarket Sales Marketing Team to identify opportunities for the expansion of the Portfolio in the Region.
Skills on Resume:
- Communications Planning (Hard Skills)
- Web Support (Hard Skills)
- Brand Integration (Hard Skills)
- Product Promotion (Hard Skills)
- Bulletin Production (Hard Skills)
- Schedule Management (Hard Skills)
- Growth Identification (Soft Skills)
- Team Collaboration (Soft Skills)
3. Marketing Executive, Velocity Amplify, Davenport, IA
Job Summary:
- Manage all new customer acquisitions
- Conduct welcoming and informative showroom tours
- Create Mailchimp campaigns to assist new product launches and company updates/developments
- Copywriting for online and offline media, including ads in national newspapers
- Manage in-house shows and organise external exhibitions/trade fairs
- Manage and update the website
- Provide product support for new and existing customers, as well as end users
- Drive sales, ensuring business growth and profitability
- Sales order processing and delivery scheduling
- Day-to-day CRM management
- Develop customer sales journey and experience
- Develop sales literature/POS collateral
- Liaise with graphic designers and print houses
Skills on Resume:
- Customer Acquisition (Hard Skills)
- Showroom Tours (Soft Skills)
- Mailchimp Campaigns (Hard Skills)
- Copywriting (Hard Skills)
- Event Management (Hard Skills)
- Website Management (Hard Skills)
- Product Support (Hard Skills)
- Sales Growth (Hard Skills)
4. Marketing Executive, Beacon Strategy Labs, Little Rock, AR
Job Summary:
- Create a functional marketing plan focusing on social media channels and collaborating with external agencies.
- Actively engage with the LinkedIn community to broaden the network and connect with prospective brands.
- Publish weekly insights and industry-related articles about changes and trends in the e-commerce sector.
- Enhance brand visibility and awareness from website improvements and SEO campaigns.
- Ensure the brand is consistent and communicated effectively across all channels.
- Daily website design and management.
- Create content and customer case studies to publish across the website and marketing channels.
- Coordinate Google and Facebook Ad campaigns with the agency.
- Responsible for producing the impact/benefit/sustainability report on social and environmental impact.
- Responsible for communicating the sustainability agenda and researching sustainability trends in the retail and logistics sector for prospective and existing clients.
Skills on Resume:
- Marketing Planning (Hard Skills)
- Social Media Engagement (Soft Skills)
- Content Publishing (Hard Skills)
- Brand Visibility (Hard Skills)
- Brand Consistency (Hard Skills)
- Website Management (Hard Skills)
- Ad Campaign Coordination (Hard Skills)
- Sustainability Reporting (Hard Skills)
5. Marketing Executive, Verity Growth Agency, Augusta, GA
Job Summary:
- Support the Senior Marketing Manager and the Senior Marketing Executive in working closely with Standards and Publishing Managers, Sector Managers, Sales Team, Product Team, and Programme Managers to agree a year plan of key areas of focus and campaigns with an emphasis on search engine marketing and digital marketing channels
- Prioritise effective campaigns to promote/create sales of standards and publishing products utilising the full marketing mix, e.g., digital marketing (push/pull activities), content marketing, direct mail, trade press, PR, advertising, exhibitions, web support, PPC campaigns, social media paid and organic, especially tagging and meta-tagging of content to ensure tracking of the campaigns.
- Work with the full marketing mix, including skills/resources in Group Marketing, to create the sales/customer acquisition impact required, with a special focus on both paid and organic search
- Determine the desired outcome to be measured to select the most effective channel for communicating and/or influencing the customer
- Work closely with Group Marketing to identify new channels, techniques, or tools to enhance campaigns or experiment with new initiatives, especially with the search engine marketing experts, to research long and short tail words that generate traffic to the subscription products landing pages
- Evaluate, measure, and analyse marketing campaigns and their effectiveness using web analytics and offline integrated measurement.
- Review traffic, site stickiness, bounce rates, entry and exit URLs to improve search marketing for subscription products
- Communicate outcomes of campaigns and trends within marketing channels
- Share insights or new trends in marketing channels with the marketing team, gathered from staying close to the industry or from Central Marketing
Skills on Resume:
- Campaign Planning (Hard Skills)
- Digital Marketing (Hard Skills)
- Sales Promotion (Hard Skills)
- Channel Selection (Hard Skills)
- New Channel Research (Hard Skills)
- Web Analytics (Hard Skills)
- Search Optimization (Hard Skills)
- Trend Communication (Soft Skills)
6. Marketing Executive, SummitWave Marketing, Roanoke, VA
Job Summary:
- Manage the content of divisional web pages, ensuring a positive user experience for customer market segments, and overall best-in-class content
- Write fresh and engaging web, social, and digital content, combining this with high-quality imagery/video assets and content
- Work with Marketing Manager and Sales Managers to support the development of the strategic three-month rolling divisional marketing plan
- Use Adobe Campaign together with group-supplied copy documents to create and deliver engaging email campaigns as specified in the marketing plan
- Utilise group systems and suppliers to book media and create collateral as specified in the site marketing plan
- Ensure media and creative costings are input and maintained on the rolling divisional marketing plan
- Analyse the performance of web pages and individual marketing campaigns, and provide recommendations for improvement as part of the marketing planning process
- Attend monthly marketing meetings, issue minutes, and amended plans
- Develop and maintain workflow links and relationships with key stakeholders, i.e., Sales team, approved agencies, Regional Marketing Manager, Technical team
- Assist Marketing Manager in the delivery of the divisional PR plan in conjunction with the PR agency
- Assist with the implementation of site marketing and Show Home launches
- Attend site visits to support performance.
Skills on Resume:
- Web Content Management (Hard Skills)
- Content Creation (Hard Skills)
- Marketing Planning (Hard Skills)
- Email Campaigns (Hard Skills)
- Media Booking (Hard Skills)
- Cost Management (Hard Skills)
- Performance Analysis (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
7. Marketing Executive, BlueSprout Ventures, Trenton, NJ
Job Summary:
- Manage and coordinate all product marketing, advertising, and promotional activities
- Conduct market research to determine market requirements for existing and future products
- Develop marketing collateral and promotional materials
- Assist in executing and monitoring routine retail promotion activities
- Monitor, review, and report on all marketing activities conducted
- Conduct and analyze current market conditions and competitor information, and provide them to the various segments on a monthly/quarterly basis
- Explore and identify joint promotion opportunities
- Communicate marketing campaigns internally
- Prepare sales and marketing presentations
- Participate in all company events and campaigns
- Assist in ad hoc marketing projects
Skills on Resume:
- Product Marketing (Hard Skills)
- Market Research (Hard Skills)
- Collateral Development (Hard Skills)
- Promotion Execution (Hard Skills)
- Activity Reporting (Hard Skills)
- Competitor Analysis (Hard Skills)
- Joint Promotion (Hard Skills)
- Campaign Communication (Soft Skills)
8. Marketing Executive, Urban Reach Partners, Des Moines, IA
Job Summary:
- Manage events, webinars, conferences, sponsorships, and speaking opportunities.
- Responsible for creating, implementing, and managing an events strategy to enhance the brand and voice across all key audiences and stakeholders
- Work closely with the Senior Marketing Manager on the creation, implementation, and management of multi-channel events
- Responsible for the marketing and promotion of training courses and webinars
- Responsible for creating and delivering an internal communications strategy
- Support the marketing management and team in delivering business strategies within budget restraints.
- Help to create and maintain B2B and B2C departmental marketing and business development strategies, liaising with legal teams from across the organisation on ideas and campaigns.
- Deliver own marketing content and material while liaising with external agencies to cooperatively complete work to a high standard to represent the brand.
- Provide the platform for the brand and keep it expanding at the rate of the current growth of the manufacturing department.
Skills on Resume:
- Event Management (Hard Skills)
- Events Strategy (Hard Skills)
- Multi-Channel Marketing (Hard Skills)
- Training Promotion (Hard Skills)
- Internal Communications (Hard Skills)
- Budget Support (Hard Skills)
- Business Development (Hard Skills)
- Agency Collaboration (Soft Skills)
9. Marketing Executive, Crestline Communications, Topeka, KS
Job Summary:
- Work with the Mail Travel team to develop and manage the marketing communications plan across all channels, including digital, offline, CRM, and owned platforms
- Work with the marketing team to plan and book all in-house space across on/offline channels.
- Brief internal departments on upcoming activity requirements.
- Produce persuasive, compelling, and original copy for all marketing assets that is tailored across all channels.
- Coordinate the production of collateral, including product images and copy, with the creative team for all on/offline assets.
- Liaise with suppliers and internal stakeholders to secure creative sign off across all channels, e.g, in paper and email, all to deadline and within brand guidelines, ensuring all copy, prices, and images have been proofed.
- Project manage and own multiple ad hoc marketing activities, including supplements, in paper ads, CRM emails, digital display, and social.
- Manage and report on key KPIs and campaign success
- Work with the Marketing Team to develop brand guidelines for Mail Travel, ensuring that comms, campaigns, and websites at all times reflect the brand values.
Skills on Resume:
- Marketing Planning (Hard Skills)
- Channel Booking (Hard Skills)
- Activity Briefing (Soft Skills)
- Copywriting (Hard Skills)
- Collateral Production (Hard Skills)
- Stakeholder Liaison (Soft Skills)
- Project Management (Hard Skills)
- KPI Reporting (Hard Skills)
10. Marketing Executive, Maple & Main Brands, Lubbock, TX
Job Summary:
- Contribute to building physical and mental presence in territories through attention-grabbing and exciting executions, driving partnerships
- Design marketing strategies through market and competitive analysis, customer segment selection, and penetration plans that support business growth and enhance brand equity
- Shape cities’ customer perception towards Grab and its Transport and Delivery services, developing key customer value propositions
- Lead the development and execution of Go-to-market plans and channel strategies (leaning to offline) for campaigns, promotions, and other strategic initiatives
- Translate national campaigns into localized and more relevant executions
- Roll out online and offline media strategies for Grab verticals - paid and owned media executions and relationships with key stakeholders (external partners, social, creatives, PR)
- Work with internal and external parties, such as vertical partners, media, and/or creative agencies, production and fabrication houses, for effective implementation of marketing communication initiatives
Skills on Resume:
- Brand Activation (Hard Skills)
- Marketing Strategy (Hard Skills)
- Customer Segmentation (Hard Skills)
- Go-to-Market Planning (Hard Skills)
- Campaign Localization (Hard Skills)
- Media Strategy (Hard Skills)
- Stakeholder Management (Soft Skills)
- Partnership Development (Soft Skills)
11. Marketing Executive, Edgewise Innovations, Springfield, MO
Job Summary:
- Assist in the creation, development, and implementation of SEO-rich content from ideation to finish
- Research, produce, and deliver on-site content pieces
- Collate data to contribute to whitepaper creation and insight
- Write and schedule weekly tactical emails to nurture prospects and promote content
- Plan social media marketing assets such as videos, infographics, and webinars to increase brand awareness
- Conduct research on multiple topics, write, edit, and proofread several pieces of content for different channels
- Create and implement paid campaigns across Google Ads, LinkedIn, and other advertising networks
- Drive the development, implementation, and continuous improvement of multiple campaigns, including drip programs, tactical emails, content development, and gated content.
- Analyse patterns within SaleCycle data to assist the Search and Content Manager in creating e-books and whitepapers
- Develop B2B LinkedIn campaigns for the promotion of marquee content
- Work with Account Executive, Account Manager, and Product Manager teams to deliver bespoke and targeted content that will drive increased conversion and interaction.
- Assist in larger projects outside of the core objectives.
Skills on Resume:
- SEO Content Creation (Hard Skills)
- Content Production (Hard Skills)
- Data Analysis (Hard Skills)
- Email Marketing (Hard Skills)
- Social Media Planning (Hard Skills)
- Content Research (Hard Skills)
- Paid Campaigns (Hard Skills)
- Campaign Management (Hard Skills)
12. Marketing Executive, OpalSky Group, Fargo, ND
Job Summary:
- Provide marketing support to all lines of business.
- Use social media selling to provide leads and grow the sales pipeline
- Manage creative content of all brand websites, working closely with each category team to ensure content is up to date and relevant.
- Work with operations and finance teams to ensure that customer (B2B) websites allow the facility to purchase direct from Perkins/OPC/EPC/SV, functionality is optimized, and they work fully.
- Plan, execute, and monitor the ongoing company presence on social media (LinkedIn, Twitter, Facebook, etc.)
- Launch optimized online adverts through Google Adwords, Facebook, etc., to increase company and brand awareness.
- Be actively involved in SEO efforts (keyword, alternative product, image optimization, etc.)
Skills on Resume:
- Marketing Support (Hard Skills)
- Social Selling (Hard Skills)
- Website Content Management (Hard Skills)
- Site Functionality (Hard Skills)
- Social Media Management (Hard Skills)
- Online Advertising (Hard Skills)
- SEO Optimization (Hard Skills)
- Team Collaboration (Soft Skills)
13. Marketing Executive, Clearstone Promotions, Cheyenne, WY
Job Summary:
- Summarise and disseminate regular reports from industry bodies
- Manage daily news dissemination and create a storage/sharing platform
- Update and share monthly Marketing KPIs, company factsheet, and customer feedback
- Establish monthly website reporting and review Google Tag Manager, Search Console, and Hotjar analytics
- Manage customer feedback and continue implementation for all customer interactions
- Work with the Debt Management Team to develop and report on customer contact activities
- Support the wider Marketing Team with contact list creation for communications and email sends
- Support the wider Marketing Team with ongoing and ad hoc pay-per-click (PPC) campaigns and social media ad campaigns
- Establish social platform monitoring and reporting structures with the wider Marketing Team
- Maintain insight resources and intranet content for employees across the business and wider group, proactively communicating updates and seeking feedback
- Support the Group Insights Executive with the lead generation programme implementation
- Work with the wider Marketing Team and website agency to deliver search engine optimisation (SEO) improvements and report on progress
Skills on Resume:
- Report Dissemination (Hard Skills)
- News Management (Hard Skills)
- KPI Reporting (Hard Skills)
- Web Analytics (Hard Skills)
- Customer Feedback (Hard Skills)
- Contact List Creation (Hard Skills)
- PPC Campaign Support (Hard Skills)
- SEO Reporting (Hard Skills)
14. Marketing Executive, RedFox Strategies, Mobile, AL
Job Summary:
- Provide executive support to the product team, assist the team in maintaining a good product portfolio, and execute marketing programs to achieve business goals and maximize returns
- Assist the team in new product development, research, and competitive analysis
- Assist in Facebook feed angle content, copywriting, and the approval process
- Assist in memo, SMS, online content, and leaflet creation from ideas to execution
- Responsible for trade marketing executive in different channels, such as key accounts and eCommerce
- Maintain a good record and filing of product packaging, product information, and ATL materials
- Support with cross-department initiatives and liaise with relevant stakeholders
- Manage key partners and maintain good relationships
Skills on Resume:
- Executive Support (Soft Skills)
- Product Development (Hard Skills)
- Competitive Analysis (Hard Skills)
- Content Creation (Hard Skills)
- Trade Marketing (Hard Skills)
- Record Management (Hard Skills)
- Cross-Department Support (Soft Skills)
- Partner Management (Soft Skills)
15. Marketing Executive, Bridgepoint Campaigns, Reno, NV
Job Summary:
- End-to-end campaign management, including planning, ticket lodgement, table set up with VM, organisation of printing, delivering campaign collateral, and campaign guide creation, including local marketing, promptly
- Develop campaign signage and all marketing collateral
- Define the type of signage (posters, show cards) and the various print materials (leaflets, flyers) that need to be created for each campaign.
- Write copy and coordinate the briefing of documents to the design agency to deliver impactful marketing campaigns, in line with the brand image.
- Follow up the development, from creative to completion and delivery to stores
- Create Campaign Communication Pack (CCP) for each campaign, collating information from various departments to give accounts one comprehensive document they can rely on
- Work cross-functionally
- Accurate and timely analysis of each campaign on the first day of the campaign.
- Conduct weekly campaign analysis and a campaign report at the end of each campaign to analyze campaign effectiveness, promotion performance, ROI, and key learnings.
- Run regular dashboards on sales to better understand the business, identify strengths and weaknesses, and recommend accurate actions.
- Support individual stores implementing local marketing activities with a proactive strategy, and analysis to maximise their business and add value.
- Develop relationships with key store managers and have a flair for creative marketing and ideas.
- Support new store opening marketing activities, such as goodie bags, GWP, sampling, store event preparation, and communication in the store.
- Identify and track activities of key competitors and innovators, to report and suggest an appropriate response to maintain the company's competitive position
Skills on Resume:
- Campaign Management (Hard Skills)
- Collateral Development (Hard Skills)
- Copywriting (Hard Skills)
- Creative Coordination (Hard Skills)
- Cross-Functional Work (Soft Skills)
- Campaign Analysis (Hard Skills)
- Sales Dashboarding (Hard Skills)
- Store Relationship Building (Soft Skills)
16. Marketing Executive, Indigo Sphere, Lincoln, NE
Job Summary:
- Develop and implement effective strategic marketing plans in advertising and promoting the brand
- Execute CRM triggered and ad-hoc campaigns and monitor their performance
- Expand consumer lifecycle touchpoints that are aligned with overall business and CRM objectives
- Plan always-on CRM monthly engagements with metrics tracking
- Collect and analyse data to formulate CRM strategies
- Plan retailer monthly promotions, pre-launches, and exclusives
- Provide promotional support to the Departmental Stores retail front to drive up sales
- Maximise brand exposure and plan tactical promotions on e-tailers’ sites to drive incremental sales
- Conceptualize and implement retailtainment activations for a Standalone Boutique business
Skills on Resume:
- Strategic Marketing (Hard Skills)
- CRM Campaigns (Hard Skills)
- Consumer Touchpoints (Hard Skills)
- Engagement Planning (Hard Skills)
- Data Analysis (Hard Skills)
- Retail Promotion (Hard Skills)
- Promotional Support (Hard Skills)
- Brand Exposure (Hard Skills)
17. Marketing Executive, VantagePeak Solutions, Billings, MT
Job Summary:
- Develop and implement strategies for the digital marketing team to meet No. of inbound leads target
- Organize, host workshops, and events to generate leads
- Develop press releases and publicity for each product.
- Design tangible sales materials and other resources to assist sales.
- Make pitches through traditional channels and also social media outlets.
- Coordinate online marketing campaigns on all social and digital media platforms.
- Lead website development and oversee all customer-facing digital communication channels.
- Conduct and analyze market and competitive research.
- Track growth and maintain analytics reports to provide up-to-date information to upper management.
Skills on Resume:
- Digital Marketing Strategy (Hard Skills)
- Event Organization (Soft Skills)
- Press Release Writing (Hard Skills)
- Sales Material Design (Hard Skills)
- Pitching (Soft Skills)
- Online Campaign Coordination (Hard Skills)
- Website Management (Hard Skills)
- Market Research (Hard Skills)
18. Marketing Executive, Stellar Insight Group, Salem, OR
Job Summary:
- Identify target audiences, objectives, and desired outcomes of the marketing campaign
- Research and develop a marketing strategy, and evaluate the success strategy
- Develop the content of marketing campaigns
- Stay up-to-date on current marketing trends
- Manage and allocate the budget correctly
- Work with agency partners to maximise the company's organic visibility, traffic, and conversions
- Plan and product onsite content strategy to support organic and campaign growth
- Ownership of the website to maximise the conversion rate from all traffic
- Work with other members of the marketing team to ensure the website supports integrated campaigns
Skills on Resume:
- Audience Identification (Hard Skills)
- Marketing Strategy (Hard Skills)
- Content Development (Hard Skills)
- Trend Awareness (Hard Skills)
- Budget Management (Hard Skills)
- Agency Collaboration (Soft Skills)
- Content Strategy (Hard Skills)
- Website Ownership (Hard Skills)
19. Marketing Executive, NorthPine Media, Columbia, SC
Job Summary:
- Execute marketing campaigns to support specific marketing objectives across different channels (omni-channel marketing) and segments to support the overall strategic marketing plan.
- Prepare project briefs and manage the creative development process with external agencies.
- Work with the Commercial Project Manager to define and track KPIs for marketing strategy execution
- Coordinate content development by collaborating with key functions like Sales, Medical, and Regulatory throughout the project preparation and execution.
- Support marketing research and market intelligence projects.
- Support the field force with relevant and timely activity briefs.
Skills on Resume:
- Campaign Execution (Hard Skills)
- Project Briefing (Hard Skills)
- KPI Tracking (Hard Skills)
- Content Coordination (Soft Skills)
- Creative Management (Hard Skills)
- Market Research (Hard Skills)
- Activity Briefing (Hard Skills)
- Cross-Functional Collaboration (Soft Skills)
20. Marketing Executive, Quantum Leap Creations, Gulfport, MS
Job Summary:
- Translates consumer insights into brand/sub-category marketing plans
- Builds and defends market share with plans aligned to brand/sub-category strategy
- Develops a comprehensive understanding of brand equity, target market, and positioning relative to competitors
- Finds creative ways to generate new product ideas
- Implements new product development projects according to plan
- Identifies new ways of solving day-to-day problems
- Understands the profitability driver and provides a thorough analysis for making fact-based decisions
- Understands the marketing budget and contractual agreement with agencies, control of marketing expenditure with up-to-date spending record, and supporting documentation
- Prepares accurate and timely reports, i.e., retail audit, marketing data for management, yearly marketing plan, promotion/campaigns evaluation, etc.
- Understands consumer/shopper insights to drive brand/sub-category growth
- Recognizes the benefits consumers seek and identifies unmet consumer needs
- Exploits consumer and shopper understanding to create product differentiation
- Develops innovative, consumption-driving promotions that are profitable
- Measures return on investment through post-promotion evaluation
- Finds opportunities to improve the effectiveness of current promotion and merchandising.
Skills on Resume:
- Consumer Insight Translation (Hard Skills)
- Market Share Strategy (Hard Skills)
- Brand Positioning (Hard Skills)
- Idea Generation (Soft Skills)
- Product Development (Hard Skills)
- Problem Solving (Soft Skills)
- Profitability Analysis (Hard Skills)
- Budget Management (Hard Skills)
21. Marketing Executive, Pinecrest Dynamics, Boise, ID
Job Summary:
- Prepares promotional brief/plan
- Prepares clear, insightful and thorough creative and media briefs to guide the agency
- Works with Legal and R&D to achieve the most competitive visual and copy communication possible (both pack and creative, like POP, TVC, Print)
- Works with trade marketing/sales for optimal understanding and resolution of merchandising, promotion and distribution issues
- Knows how shoppers respond to product features such as price, size and packaging
- Exploits opportunities and works with sales to increase distribution
- Uses sales and trade knowledge in developing and implementing marketing programs.
- Works collaboratively across functions and categories.
- Develops strong working relationships with professionals in other departments.
- Tracks and keeps team members informed of project status/updates
- Seeks inputs and commitments from cross-functional teams for project implementation
- Develops project timeline with detailed components, making it clear who is responsible for each action.
- Understands the costs and timing required to meet the timeline
- Connects and communicates with the key people across functions for fast, effective decision making and implementation
- Owns and tracks the project timeline to move projects forward
- Monitors progress during and post new product launch, identifies successes and setbacks, and captures learnings for future improvements.
- Initiates appropriate application of, and follows through with, all marketing activities and project assignments (i.e., ensures preparation of accurate paperwork, collects authorization, distributes documents)
- Maintains correct and complete filing of all relevant documents on time
- Executes different day-to-day activities as job demands
Skills on Resume:
- Promotional Planning (Hard Skills)
- Creative Briefing (Hard Skills)
- Legal Coordination (Soft Skills)
- Trade Collaboration (Soft Skills)
- Shopper Insight (Hard Skills)
- Distribution Expansion (Hard Skills)
- Cross-Functional Work (Soft Skills)
- Project Tracking (Hard Skills)
22. Marketing Executive, Coastline Strategies, Manchester, NH
Job Summary:
- Develop account-based marketing strategies with the wider commercial team and lead their implementation
- Highlight trending topics that could serve as popular campaigns, schedule activities, and produce the assets
- Work closely with Sales and Product Specialists to identify messaging and materials to support them in attracting new business and supporting customers, including pitch decks, outreach emails, articles, case studies, brochures, videos and training materials
- Create strategic brand-building opportunities, such as PR, events and advertising
- Collaborate with the global team to maximise campaign opportunities and find the right balance of international and local focus
- Use analytics to measure, report on and improve the success of activities
- Work closely with colleagues on Digital Marketing, Events, Communications, Design, Marketing Analytics and Market Analysis for support and guidance
Skills on Resume:
- Account-Based Marketing (Hard Skills)
- Campaign Scheduling (Hard Skills)
- Sales Support (Hard Skills)
- Brand Building (Hard Skills)
- Global Collaboration (Soft Skills)
- Analytics Reporting (Hard Skills)
- Digital Marketing (Hard Skills)
- Cross-Team Coordination (Soft Skills)
23. Marketing Executive, Silverleaf Marketing, Evansville, IN
Job Summary:
- Supporting the Marketing Manager in executing a rolling 12-month marketing plan that drives sales, profit and brand awareness for brand partners
- Ensuring that the marketing plan and projects are implemented on time and within the allocated budget across multiple brands
- Reporting to the Marketing Manager for approval and sign-off on all planned marketing activity in advance of expenditure
- Supporting the strategy and delivery of seasonal campaigns and marketing activations across all brands through multi-channels (events, retail, digital, POS, web, PR, trade, etc.)
- Writing creative copy and press releases
- Assisting with the management of the company's social media channels and website
- Supporting and activating the company's brand presence at industry trade shows and events
- Working with external print, retail design and PR agencies
- Supporting the retail partners by providing marketing assets, product imagery and campaign artwork
- Managing marketing product samples and gifting requests
- Working closely with the sales and customer service team internally to support their account base
- Supporting the presentation of seasonal activation ideas and strategies, as well as post-seasonal campaign results
- Liaising with the selected PR agency to help channel strong brand awareness through the fashion industry, trade and consumer events, influencer endorsements, product seeding, and multimedia PR coverage with global consumer and trade publications
Skills on Resume:
- Marketing Planning (Hard Skills)
- Budget Management (Hard Skills)
- Campaign Activation (Hard Skills)
- Copywriting (Hard Skills)
- Social Media Management (Hard Skills)
- Event Support (Soft Skills)
- Agency Coordination (Soft Skills)
- Sales Collaboration (Soft Skills)
24. Marketing Executive, BrightBridge Concepts, Bismarck, ND
Job Summary:
- Liaise between the marketing departments of all units in Europe and coordinate with the central marketing node of LSCE.
- Record and report industry trends and competitive analyses to improve customer relationship-building and aid the marketing and sales at the unit level
- Support backend activities and communication of all digital communications to customers across different platforms.
- Support the process of generating all pricing-related information, including price forecasting for the units in the process of generating their MRF monthly, and for short-term and long-term planning and budgeting processes.
- Create Price Tracker Report for Europe prices with forecasts and spreads on a monthly basis.
- Develop, maintain, and communicate through several social media platforms for better visibility of LSCE.
- Coordinate with the units of LSCE to develop marketing MIS reports
- Facilitate the development of online platforms and all digital platforms for sales.
- Maintain and upgrade all supplier and competitor databases concerning the steel mills and steel consumption sectors in Europe.
- Conduct and monitor Customer Satisfaction survey for the LSCE customers to increase the loyalty of the customers.
- Strengthen product branding initiatives by developing communication campaigns, promotional materials, market intelligence information, and databases for the EU market to maximise outreach.
Skills on Resume:
- Marketing Coordination (Soft Skills)
- Trend Reporting (Hard Skills)
- Digital Communication (Hard Skills)
- Pricing Support (Hard Skills)
- Price Tracking (Hard Skills)
- Social Media Management (Hard Skills)
- MIS Reporting (Hard Skills)
- Customer Survey Management (Soft Skills)
25. Marketing Executive, OpenRoad Strategies, Charleston, WV
Job Summary:
- Take responsibility for social media, driving awareness amongst new parents
- Responsible for representing the brand across all social media and posting on their behalf
- Produce posts within their brand guidelines
- Maximise engagement and increase following
- Create a social media calendar that fits with the brand strategy
- Spot trends and news items where the company can join the conversation
- Engage with journalists and spot PR opportunities
- Identify key influencers for them to work with
- Responsible for delivering influencer campaigns
- Accountable for the parent community, building a sense of belonging and brand loyalty for their parents to increase organic growth
- Build a community for their parents, using a Facebook group but also weekly emails (Mailchimp), events, surveys, and any other channel
- Manage their referral program - a multi-channel journey to increase organic growth
- Gather feedback from their parents via social media and surveys - manage how this is acted upon and communicated back to parents
- Partnerships and growth - increase exposure of the brand to new parents
- Identify brand partnerships that can leverage growth
- Work on campaigns with these partners that drive new user registrations
- Take ownership of other ad hoc marketing opportunities that arise.
Skills on Resume:
- Social Media Management (Hard Skills)
- Brand Representation (Soft Skills)
- Content Creation (Hard Skills)
- Community Building (Soft Skills)
- Influencer Campaigns (Hard Skills)
- Trend Spotting (Hard Skills)
- Partnership Development (Soft Skills)
- Feedback Management (Soft Skills)