Job Summary: 

• Develop a department-wide online marketing strategy
• Collaborates with brand managers and internal design department to create and deliver best-in-class creative for web, email, campaign and brand blogs etc. to optimise conversion rate.
• Manages online store merchandising. 
• Consistently tracks performance including traffic patterns, sources and conversion rates, to determine ways to optimize user experience and boost traffic to webstore
• Creates and executes strategic plans and yearly promotions to market and grow ecommerce and re-purchase on branded website 
• Owns digital marketing paid campaigns: strategize and implement search and display advertising campaigns to boost engagement and commerce.
• Owns CRM database management including customer list acquisition strategies, retention and upselling, segmentation and targeting
• Ensures optimal mobile experience. 
• Shapes customer journey/experience from discovery to conversion and maximize returning visitors
• Use data to create strategic graph in the system to track product sku sales
• Lead development of tailored marketing campaigns 
• Identify and reach out to potential affiliates
• Maintain working knowledge of best practices in marketing
• Collaborate with IT department to establish site analytics and ensure system security
• Responsible for ecommerce budget management and delivering upon ecommerce profit and budget targets
• Leading acquisition marketing channels including Paid Social, Search, Native, Direct Mail, Podcasts, Direct Media Buys, Affiliate, and new growth channels
• Leading retention marketing channels including Email, Loyalty, and Referrals

Skills on Resume: 

• Online Marketing Strategy (Hard Skills)
• Creative Collaboration (Soft Skills)
• Merchandising Management (Hard Skills)
• Performance Tracking (Hard Skills)
• Strategic Planning (Hard Skills)
• Campaign Management (Hard Skills)
• CRM Management (Hard Skills)
• Mobile Optimization (Hard Skills)

Job Summary: 

• Analyze sales funnels and customer intent to recommend and implement initiatives that drive traffic, conversion, retention, revenue, and profitability.
• Measure ROI of online and offline advertising campaigns.  
• Drive the omni-channel strategy by creating a seamless and integrated customer experience across digital platforms and physical store.
• Plan and manage digital marketing budget, continuously evaluating and improving return on investment.
• Oversee digital marketing strategy for owned, earned, and paid channels 
• Use data analytics to track performance to goals and benchmarks and identify opportunities for business development across segments of the Company.
• Coordinate the marketing team to develop, implement, and/or optimize effective online campaigns, digital marketing and social media strategies to drive traffic, increase conversion, and expand sales both online and in-store.
• Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. 
• Oversee regular reporting of KPIs.
• Develop e-commerce global market expansion roadmap.
• Develop and implement CRM strategy that leverages data to drive more sales and improve the online customer experience.
• Drive site personalization to create a relevant, value-added, personal, and engaging customer experience.
• Collaborate with Sales and Finance to execute all online merchandising strategies.
• Ensure online merchandising is supported by best-in-class features in areas of navigation, internal search, product customization, and RTS.
• Oversee day-to-day management of the website, including troubleshooting errors, responsive redesigns, and enhancements.
• Manage system-related projects and improvements.
• Lead creative and marketing teams to maximize customer engagement.
• Build, manage, and maintain relationships with vendors, and online partners.

Skills on Resume: 

• Sales Funnel Analysis (Hard Skills)
• ROI Measurement (Hard Skills)
• Omni-channel Strategy (Hard Skills)
• Budget Management (Hard Skills)
• Digital Marketing Strategy (Hard Skills)
• Data Analytics (Hard Skills)
• Campaign Coordination (Soft Skills)
• CRM Strategy Development (Hard Skills)

Job Summary: 

• Collaborate with multiple internal cross-functional groups to ensure success for eCommerce and overall company success.
• Partner with creative, brand marketing, and eCommerce Media Manager to ensure brand and product information is optimized for conversion rate, inclusive of enhanced brand content creation, product descriptions & imagery
• Identify KPIs and track performance metrics for online business activities. 
• Utilize these key insights to guide business strategies and decisions.
• Work with Promotional Review Committee (PRC) to approve promotional materials and develop claims that partner with brand strategy.
• Analyze data and translate findings into meaningful consumer insights, integrating relevant business knowledge as well as learning from other projects/sources to optimize content
• Partner with agencies to maintain and manage catalog and ensure all products are set up correctly and being optimized
• Partner with media agency, brand team, and eCommerce Media Manager to ensure campaigns are prioritized, maximize budget efficiently, and are optimized for growth
• Determine marketing programs, including test and learn, within all e-retail to drive rapid growth
• Administer ongoing digital content planning and calendar: plan marketing activities, new product launches and other activities necessary to support the brands online and achieve sales goals.
• Plan and execute promotions, identifying products for promotion and marketing assets
• Keep up to date with evolving online media and technology trends.
• Explore new and effective products or enhancements that will improve site experience and generate revenue and profits.
• Ensure all necessary schedules and projections are updated in a timely manner to support demand planning activities
• Work closely with global operations, supply chain, and logistics to ensure adequate inventory to support promotions and sales targets
• As part of the marketing team the Ecommerce manager will be required to participate in convention planning and execution

Skills on Resume: 

• Cross-functional Collaboration (Soft Skills)
• Conversion Optimization (Hard Skills)
• Performance Tracking (Hard Skills)
• Strategic Decision-Making (Hard Skills)
• Promotional Compliance (Hard Skills)
• Data Analysis (Hard Skills)
• Agency Coordination (Soft Skills)
• Digital Content Management (Hard Skills)

Job Summary: 

• Responsible for overall website customer experience and usability
• Responsible for overall website content, property management and scheduling of content
• Monitor the website to ensure that properties are active on the site and appropriately listed
• Create landing pages and upload/schedule creative assets
• Measure and monitor content effectiveness, and communicate how the content strategy is contributing to business goals
• Interpret and react to metrics to help drive site content strategies
• Ensure the site meets or exceeds key performance indicators and goals such as demand, conversion, and AOV. 
• Coordinates the review of site KPI’s to identify and implement improvements in conversion, revenue per visit, average order value, and site engagement
• Maintain, publish and define standards for product metadata, taxonomy using Property Content Management systems
• Identify opportunities to improve site experience through new technology and site enhancements.
• Develop requirements for content management systems, and 3rd Party software used to maintain the site
• Manage the creation, planning, and ownership of site calendar and schedule.
• Maintains 12-month calendar e-commerce which includes seasonal promotions and A/B testing
• Develop online marketing strategies to drive qualified traffic to online and B&M stores, resulting in sales and customer acquisition
• Liaise in managing various digital channels to drive website traffic, achieve a targeted ROI for all Ads spend on a daily basis
• Build trust, manage and maintain strong relationships with vendors publishers and partner agencies
• Liaise in all aspect of digital marketing including SEM, Affiliate, Display Re-Targeting and Acquisition, Display/RTB, Marketplaces including Amazon and other future channels, Shopping Comparison Engines, Social Advertising(FBX, Social Display), Paid Video, Email Marketing and content marketing
• Responsible for the analysis of PPC, display, Paid social media and other web-based marketing programs

Skills on Resume: 

• Customer Experience Management (Hard Skills)
• Content Management (Hard Skills)
• Web Monitoring (Hard Skills)
• Landing Page Design (Hard Skills)
• Content Performance Analysis (Hard Skills)
• KPI Management (Hard Skills)
• CMS Requirement Development (Hard Skills)
• Online Marketing Strategy (Hard Skills)

Job Summary: 

• Create and lead eCommerce strategies for short- and long-term successes
• Develop strategies to drive increase in sales and brand awareness in a fast-paced retail environment
• Capitalize on the application of IT/technology to increase digital traffic, conversions and drive margin
• Expert in leveraging digital enablement to increase marketing ROIs and KPIs
• Utilize Google Analytics to analyse buying trends to derive insights and actions
• Working with creative team to build go-to-market-kit and promotion assets localization for countries
• Auditing of eCommerce sites to ensure content, brand compliance and recommend fixes
• Plan and execute e-CRM engagement activities to increase e-CRM engagement
• Institute KPIs to measure the success of campaigns and leverage targeting and optimization strategies to make a measurable impact
• Assist in managing external and/or internal SEM resources to research/develop keywords, create and test ad copy, bid management of PPC campaigns as well as analyze SEO and PPC campaign data and optimize accordingly utilizing tracking and analytics solutions to deliver maximum return
• Responsible for hands-on optimization and bid management of all campaigns to ensure optimal campaign performance
• Crunch data and deliver reports and summaries in a timely manner with clear-cut communication, including market, economic, competitive, consumer, and shopper insights

Skills on Resume: 

• Sales Strategies (Hard Skills)
• Technology Utilization (Hard Skills)
• Digital Enablement (Hard Skills)
• Analytics Analysis (Hard Skills)
• Creative Collaboration (Soft Skills)
• Content Auditing (Hard Skills)
• KPI Management (Hard Skills)
• SEM Management (Hard Skills)

Job Summary: 

• Oversees the overall online marketing calendar for eCommerce business in alignment with eCommerce managers.
• Manages marketing communication strategy structure based on brand calendar alignment 
• Analyzes sales and expense reports to improve margin, revenue, and processes.
• Implements and maintains on-time and qualitative execution of the marketing calendar by partnering with the content team.
• Partners with the CRM team to define and deliver customer retention and loyalty strategies.
• Cooperates to maximize customer lifetime value strategies ensuring maximum profitability.
• Partner with CRM to monitor results of customer targeting activities.
• Monitors and analyzes the database and the segmentation for targeted marketing activities
• Provides information and counsel concerning retail operations to support strategic development and improvements in growth and effectiveness.
• Assists with management of online metrics and makes recommendations for continued improvement and optimization.
• Analyzes various business initiatives and campaigns launched on websites.
• Forecast sales, manage margin and profitability for each online market site
• Set up the product portfolio on each online site and optimize product pages.
• Create engaging, dynamic SEO-driven product copy while complying with Marketplace rules and guidelines
• Manage sponsored product ad spend and report on results
• Address any customer issues/orders whether filled by a client, filled by marketplace site, or by other third-party partners
• Work with internal customer service departments, fulfillment, and logistics to ensure timely delivery of all orders
• Monitor product productivity and inventory for each marketplace platform
• Perform ongoing competitive scans to be aware of and report regularly on online competitive offerings, pricing, and other analysis

Skills on Resume: 

• Marketing Calendar Oversight (Hard Skills)
• Communication Strategy (Hard Skills)
• Financial Analysis (Hard Skills)
• Collaboration (Soft Skills)
• CRM Strategy (Hard Skills)
• Customer Lifetime Value Analysis (Hard Skills)
• Database Monitoring (Hard Skills)
• SEO Content Creation (Hard Skills)

Job Summary: 

• Consultant to CHCA Sales & Marketing providing recommendations for eCommerce go to Market strategy development. 
• Recommends best in class go to market strategies in the online sales channel for existing and new products in terms of product configuration, placement and promotions as well as page strategy recommendations for content, search optimization and ratings and reviews. 
• Partners with Sales, Marketing, Regulatory and Graphics to implement tactics that align with that strategy. 
• Work closely with Sales and participate in account calls and visits to align Perrigo’s Digital Marketing strategy with business partners.
• Leads the team responsible for ownership of the digital content strategy development, implementation, and maintenance for the overall content master plan working with partners across the organization. 
• Work closely with Marketing team to ensure alignment on digital strategies for categories including innovation for online only concepts as well as promotional activities. 
• Work closely with eCommerce Intelligence and eCommerce Governance, to action short and long-term initiatives.
• Accountable to lead and grow the team responsible for monitoring insights and trends coming from analytic process to optimize page & product performance. 
• Develop and manage associated workflow processes to drive the implementation of change for performance optimization. 
• Activate cross functional teams across the organization accountable for improved KPIs in areas. 
• Adjust content master plan as learnings warrant.
• Owns the partnership with external Digital Marketing vendors and agencies to determine which services and technology tools will provide the best view of success for key online KPIs and determine implementation plan. 
• Responsible for identifying areas where an external partner is needed for a toolset or service and determine best path forward
• Collaborate with analytics teams to analyze user behavior across the entire site and develop hypotheses for A/B testing
• Work with leadership to define success metrics and KPI's to ensure the team is moving towards defined goals
• Identify opportunities via data driven insights and develop actionable recommendations
• Cultivate online reviews, monitor reviews and online feedback, and respond to Q&A's
• Monitor, analyze and report on marketplace metrics and sales
• Coordinate marketing for all online marketplaces, including promotional opportunities, pricing optimization, content creation (guides, banners, HTML templates, and email)
• Research and identify new marketplaces, including logistical needs and pricing

Skills on Resume: 

• Strategy Consulting (Hard Skills)
• Market Strategy Development (Hard Skills)
• Cross-functional Partnership (Soft Skills)
• Digital Marketing Alignment (Hard Skills)
• Content Strategy Leadership (Hard Skills)
• eCommerce Analytics (Hard Skills)
• Team Leadership (Soft Skills)
• Vendor Management (Soft Skills)

Job Summary: 

• Research, develop action plan to drive eCommerce traffic and sales in platform
• Be a team leader and project owner to foster collaborative agile culture in team members
• Lead and manage the cross-functional across business units – marketing, partner, product, UX/UI, or other relevant stakeholders to ensure that all implementations are followed project direction
• Analyze data and monitor performance to continually improve the performance 
• Develop digital strategies to build a lasting connection and raise brand awareness
• Manage the company’s website, E-commerce platform and social media platforms
• Monitor, analyze and track digital metrics and KPIs, to assess the performance of campaigns
• Editing basic website or product information on platform
• Constantly experimenting and developing new initiatives to achieve company goals
• Understand the needs of the direct business and watch competition
• Coordinate closely with the physical business to maximize customer traffic, sales and profitability
• Working closely with management and other departments to formulate strategies, coordinate and execute targeted sales and marketing campaigns
• Copywriting and proofread ad copies, website content, social media content, articles
• Brainstorming creative marketing ideas and strategies
• Be innovative and try out new marketing platforms
• Handle inquiries and orders to achieve customer satisfaction
• Support the opening of new locations
• Generate weekly or monthly performance reports for management to review
• Work with the analytics team to report performance on key metrics and measure performance using quantitative and qualitative data to inform the roadmap

Skills on Resume: 

• Ecommerce Strategy (Hard Skills)
• Team Leadership (Soft Skills)
• Cross-functional Management (Soft Skills)
• Data Analysis (Hard Skills)
• Digital Marketing (Hard Skills)
• Platform Management (Hard Skills)
• Performance Monitoring (Hard Skills)
• Content Editing (Hard Skills)

Job Summary: 

• Coordinate with Buying and Wholesale teams to identify and plan eCommerce marketing opportunities to drive revenue increases. 
• Ensure a robust flow of content to promote and drive in season sell thru of commercial products. 
• Leverage partner capabilities to unlock and maximise impact.
• Collaborate with strategic partners to elevate the consumer experience and engagement online for Calvin Klein and Tommy Hilfiger. 
• Build joint roadmaps and plans to increase conversion across retailer channels and sites. 
• Drive traffic and sales growth on and offsite using performance marketing strategy, search, display and targeting.
• Partner closely with Marketing to identify new opportunities and ways to grow CK and TH brands visibility online. 
• Align to ensure that any brand messaging is consistent.
• Move eCommerce to the next strategic level, keep eCommerce team and the wider business informed of innovations in digital marketing by reviewing new technologies and consumer trends.
• Develop internal reporting to measure performance and suggest ways to improve investments, efficiencies and enable processes to be more digital centric.
• Implement the annual marketing activities calendar
• Execute the strategic plan to achieve eCommerce objectives on marketplaces
• Ensure that metrics and performance are achieved
• Manage roll-out strategies for new products
• Oversee and control budgets and manage the brand image
• Planning, analyzing and implementing promotions
• Developing content and promotional tools
• Responsible for creative contents and social media

Skills on Resume: 

• Marketing Coordination (Hard Skills)
• Content Management (Hard Skills)
• Partnership Leveraging (Soft Skills)
• Strategic Collaboration (Soft Skills)
• Conversion Optimization (Hard Skills)
• Performance Marketing (Hard Skills)
• Brand Strategy Alignment (Soft Skills)
• Digital Innovation Monitoring (Hard Skills)

Job Summary: 

• Develop and execute marketing and promotional campaigns
• Create revenue growth strategies for new and existing products
• Work cross-functionally to identify marketing and brand campaigns
• Coordinate with department leadership to develop marketing and sales-related eCommerce KPIs
• Monitor site and product KPIs and adjust digital marketing and product development priorities to achieve KPIs and sales goals
• Lead the creation of reports to benchmark product performance, glean user insights, and identify opportunities
• Lead the digital customer experience, creating strategies and plans for continually improving customer engagement, satisfaction and conversion to sale metrics. 
• Use data and customer feedback to continually improve UX and engagement, to deliver best in class digital customer experiences
• Managing the company's online website by consistently updating stock, upload new products prior to launch and overall design
• Take care of website maintenance, as well as promotional and campaign launches
• Assist and support with CRM strategy including optimization, reporting and segmentation
• Analyse and maintain existing website and email data to support current and new marketing initiatives, i.e. identify new CRM lifecycles
• Help to innovate by launching new initiatives across CRM platforms that leverage consumer insights and new technologies for on-boarding, lifecycle management, referrals, and win-back initiatives
• Identifying opportunities for how can drive brand engagement and loyalty
• Utilising web analytics and on-site optimization to detect meaningful audience and behavioural insights, and gain actionable insights
• Work with a web development agency to conduct website audits, updates & design changes to improve UX/UI
• Provide regular reports on the performance of all EDMS and digital campaigns (marketing promo), across all channels
• Collaborate with Engineering and Marketing teams to create engaging and compelling user experiences
• Set up and analyze tests to improve merchandising performance, communicate results, recommendations, and insights

Skills on Resume: 

• Campaign Management (Hard Skills)
• Revenue Strategy (Hard Skills)
• Cross-functional Coordination (Soft Skills)
• KPI Development (Hard Skills)
• Performance Analysis (Hard Skills)
• Customer Experience Leadership (Hard Skills)
• UX Improvement (Hard Skills)
• CRM Optimization (Hard Skills)

Job Summary: 

• Work with multiple teams to manage updates to product and content, site functionality, and backend systems
• Provide expertise on current industry best practices and lead the team and organization beyond current thinking.
• Identify and prioritize top opportunities with cross functional teams including sales, product and marketing teams
• Drive aggressive growth goals by continually optimizing platform
• Serve as liaison between various eCommerce contacts, team counterparts and internal support team members to foster culture of growth and collaboration.
• Work closely with creative and marketing teams to develop digital content for website.
• Work with the design team to improve the UI that articulates the product vision
• Collaborate with product management and sales on developing promotional capabilities that create unique customer propositions.
• Support the website and marketing team with ad hoc projects and site developments
• Lead (with the support of the development team), the design and implementation of e-commerce processes & procedures
• Contribute to product strategy and vision, develop roadmaps, prioritize user stories, and drive product development from conceptualization, design, development, launch and beyond
• Analyze trade-offs between delivery date requirements, project scope, and key milestones.
• Drive execution and delivery cadence against initiatives
• Manage third-party vendors and solution providers
• In collaboration with business stakeholders prioritize backlog for the Ecommerce team and report back on performance
• Evaluate and execute branding improvements on marketplaces in conjunction with marketing teams.
• Work with E-Commerce Sales Management to Authorized Online Resellers are adhering to program guidelines
• Work with multiple teams to define merchandising segments and merchandise appropriately to increase sales performance of each segment
• Identify and drive personalization opportunities

Skills on Resume: 

• Product Management (Hard Skills)
• Industry Leadership (Soft Skills)
• Opportunity Identification (Hard Skills)
• Growth Optimization (Hard Skills)
• Cross-functional Liaison (Soft Skills)
• Digital Content Development (Hard Skills)
• UI Improvement (Hard Skills)
• Promotional Strategy (Hard Skills)

Job Summary: 

• Create and plan digital marketing strategies/campaigns.
• Manage the company’s websites (Shopify & WordPress), frontend and backend.
• Create, write and execute marketing and web content.
• Track the progress of affiliates & perform outreach to attract new affiliates to the program.
• Work alongside the marketing team to create new opportunities.
• Analyze website traffic using tools like Google Analytics & Google Search Console.
• Keep track of eCommerce inventory & work with the sales team to create forecasts.
• Maintain the email & SMS marketing campaigns via the CRM platforms.
• Assist in creative design of the packaging for new products.
• Upload videos to YouTube & create video descriptions.
• Manage the digital ads on Facebook, Google, IG, TikTok, SnapChat & more.
• Edit the websites as needed & design new web pages
• Setup new products on the websites.
• Increase smart lighting awareness and develop Philips Hue preference via digital channels activation (continuation Philips Hue always-on approach) with high quality, digital-first content
• Ensure B2C websites provide exceptional web experience, manage and develop CZ Philips Hue website (focus on locally relevant content)
• Manage new consumer lighting & WiZ website creation, updates and translation process supervision
• Drive indirect e-commerce programs to ensure the realization of sales targets with selected B2C partners, manage relationship and day to day cooperation with selected electro, online, DIY, L&S clients
• Develop the base and rich online content, top SKU listing - category management
• Create and simple online co-campaigns to support sellouts, onboard and develop Amazon launch

Skills on Resume: 

• Digital Marketing Strategy (Hard Skills)
• Website Management (Hard Skills)
• Content Creation (Hard Skills)
• Affiliate Management (Hard Skills)
• Traffic Analysis (Hard Skills)
• Inventory Forecasting (Hard Skills)
• CRM Campaigns (Hard Skills)
• Partner Relations (Soft Skills)

Job Summary: 

• Collaboratively implementing the ecommerce strategy and the day to day running of the site
• Identifying and develop opportunities for sales growth though website functions and user engagement
• Fully understanding buyer behaviours and adjusting merchandising and comms to be more effective for the entire shopper experience
• Driving sales through strategic analysis and effective stock management
• Preparing performance reports to analyse the website statistics, sales performance
• Growing same-store results by +40% per year by increasing both sales and profit margins.
• Analyzing store data with the goal of recommending and implementing business-building initiatives.
• Developing, implementing and measuring marketing plans for each partner, continually optimizing these plans to hit sales and profit targets. 
• Applying a test-and-learn approach throughout. 
• Developing strong relationships with brand partners by providing leadership and guidance on all aspects of online stores. 
• Working hand-in-hand with partners to generate and advance store initiatives.
• Building effective, collaborative internal relationships with management, peers and cross-functional teams 
• Developing and leading marketing team subordinates and peers to fullest short and long-term career potential.
• Maintaining strong knowledge of ecommerce and digital marketing trends. 
• Leveraging that knowledge to investigate, recommend, and implement solutions that achieve store goals.
• Manage & optimize PPC advertising campaigns exclusively for Amazon
• Leverage analytic tools to monitor KPIs and Account Health across marketplaces, and effectively communicate performance to the team
• Develop and manage Amazon Marketplace KPIs and Account Health Dashboard

Skills on Resume: 

• E-commerce Strategy Implementation (Hard Skills)
• Sales Growth Development (Hard Skills)
• Buyer Behavior Analysis (Hard Skills)
• Strategic Analysis (Hard Skills)
• Performance Reporting (Hard Skills)
• Marketing Plan Management (Hard Skills)
• Relationship Building (Soft Skills)
• PPC Campaign Management (Hard Skills)

Job Summary: 

• Serve as team leader for the eCommerce marketing vertical by managing a growing team of dynamic marketers
• Coordinate with eCommerce Product Development and Sales on Product Launches to ensure that a strategy is in place to appropriately market the product based on retailer programs and marketing specifications
• Create Product Launch Schedule for eCommerce and hold key stakeholders accountable
• Leverage retailer specifications and benchmark against best-in-class standards to create product specific Content Guides (Imagery + Copy) for eCommerce
• Oversee the eCommerce Photography is ensure image creation that helps support retailer specific requirements and any associated additional collateral
• Direct photographer, review contact sheets and provide feedback
• Ensure delivery of photography to retailers and audit retailer websites to confirm imagery is on-site
• Maintain a database of stock imagery and coordinate with Digital Designer on Photoshop strategy
• Oversee the writing of copy for item launches and refresh of copy for existing items to newly developed standards
• Develop and oversee the execution of the site merchandising plan for eCommerce partners - including enriched content creation
• Oversee the delivery of content to eCommerce partners - inclusive of owning content updates to retailers
• Manage the digital advertising/sponsored product (CPC) strategy, act as liaison with external management agency
• Collaborate with Product Development and Sales to champion brand guidelines for eComm Private and White Label Brands
• Create and maintain online listings across e-commerce platforms
• Work closely with the internal marketing team to create content for marketplace initiatives
• Analyze current and incoming inventory to draw key recommendations around marketplace optimization
• Conduct active listing audits to ensure pricing is optimal for maximizing sales/profit
• Develop and support marketplace review strategies to ensure product listings remain competitive from launch through maturity
• Coordinate with sales management to create and implement marketing campaigns

Skills on Resume: 

• Team Leadership (Soft Skills)
• Product Launch Coordination (Hard Skills)
• Content Strategy Development (Hard Skills)
• Photography Oversight (Hard Skills)
• Image Management (Hard Skills)
• Copywriting (Hard Skills)
• Digital Advertising Management (Hard Skills)
• Brand Collaboration (Soft Skills)

Job Summary: 

• Partner with eCommerce and Sales teams in both Europe and Middle East to deliver revenue and traffic objectives
• Be responsible for day-to-day content operations and develop and execute E-commerce marketing plans
• Manage product launch content, localization and distribution
• Identify content optimisation opportunities and develop brand stores to showcase most important products and technologies
• Traffic is key so be working to increase organic traffic, SEO optimization and brand visibility across owned real estate and various marketplaces
• Execute campaigns by creating assets and advertising materials required to generate strong ROI
• Build reports and dashboards to use data to inform content enhancements, track optimisations and measure effectiveness
• Manage all email channel communications in support of eCom and Brand needs
• Optimize email channel performance utilizing test and learn tactics and ongoing strategic development
• Build and maintain a seasonal email calendar based on available data and brand priorities
• Report on insights within the email channel to drive knowledge around consumer and product
• Oversee build and scheduling of segmentation focused email content
• Own ESP product roadmap and work with partner/technology teams to advance and enable new channel capabilities
• Define, oversee and successfully execute multi-channel marketing campaigns designed to: raise awareness and drive viewership for key content launches, increase video submissions, acquire users, drive conversion of ecommerce offerings, and support other initiatives
• Manage editorial calendars and act as campaign manager, working with various internal stakeholders in social, creative, streaming, production, PR, analytics, and other departments, as well as external partners such as agencies, influencers, etc. to build, plan, and execute marketing campaigns.
• Implement tracking and reporting measures to gauge campaign success against agreed-upon KPIs

Skills on Resume: 

• Revenue Management (Hard Skills)
• Content Operations (Hard Skills)
• SEO Optimization (Hard Skills)
• Campaign Execution (Hard Skills)
• Data Analysis (Hard Skills)
• Email Marketing (Hard Skills)
• Multi-channel Campaigns (Hard Skills)
• Stakeholder Collaboration (Soft Skills)