ECOMMERCE MARKETING MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Mai 29, 2025 - The Ecommerce Marketing Manager brings extensive e-commerce marketing experience, including campaign strategy and execution. Demonstrates a solid understanding of key performance indicators and employs advanced website analytics and testing methods to optimize campaign outcomes. Possesses deep knowledge of the animal health industry, backed by strong organizational and leadership skills, essential for thriving in fast-paced environments.

Essential Hard and Soft Skills for a Standout Ecommerce Marketing Manager Resume
  • SEO
  • SEM
  • Data Analysis
  • Website Analytics
  • A/B Testing
  • CRM Software Proficiency
  • Email Marketing
  • Content Management Systems
  • PPC Advertising
  • Social Media Advertising
  • Leadership
  • Communication
  • Strategic Thinking
  • Problem Solving
  • Adaptability
  • Team Collaboration
  • Creativity
  • Time Management
  • Attention to Detail
  • Persuasion

Summary of Ecommerce Marketing Manager Knowledge and Qualifications on Resume

1. BA in Business Administration with 6 Years of Experience

  • Experience with eCommerce platforms and marketplaces / digital management.
  • Extensive experience with best practices and techniques related to web merchandising / online retailing.
  • Sound knowledge of website management and eCommerce usability.
  • Hands-on experience in managing operations and relationships with global and/or regional eCommerce players.
  • Previous supervisory experience 
  • Operational knowledge of techniques required for market research and analysis.
  • Experience with analytics solutions such as Google Analytics or Adobe
  • Familiarity with Social Networking for Business

2. BA in Marketing with 3 Years of Experience

  • Be comfortable and keen to work with data. 
  • Know what questions to ask and how to get answers. 
  • Have excellent interpersonal skills, combined with the ability to provide performance-driven leadership to a medium-size organization, including an appetite for result-orientated hands-on actions.
  • Have empathy with high-end goods and an interest in cooking.
  • Have managed websites and know way around SEO, Google Analytics, and whilst not essential have a basic knowledge of HTML5.
  • Can design and create content, using photo and video editing software, for both the company and retailer channels
  • Can write copy for a multitude of audiences, from very broad to specific.
  • Understand social media from a marketing perspective and know the tools to use and how to listen and optimize both paid and unpaid digital content
  • Know how to deal with all kinds of people from agencies to internal departments and have great communication skills. 
  • Able to juggle a multitude of projects with varying deadlines without dropping any balls and know how to prioritize.
  • A good writer with a good sense of design

3. BA in Advertising with 5 Years of Experience

  • Experience in online marketing and e-commerce for a beauty, fashion, or lifestyle brand
  • Strong experience with quantitative analysis, must be highly comfortable with Excel
  • Proficiency in Google Analytics and other marketing & CRM tools 
  • Experience using Google and/or Facebook Ad Platforms
  • Ecommerce marketing experience preferably gained from the fashion retail industry
  • Strong understanding of digital marketing technology with sound applications of available tools
  • Strong experience in planning and executing e-CRM engagement activities
  • Excellent interpersonal and communication skills
  • Fluent in English and Chinese
  • Understanding social media ads and other digital marketing tools (Running social media ads regularly)
  • A team player with creative thinking and solid analytical skill
  • Familiar with data, monitoring tools, and know about marketing

4. BA in Digital Media with 2 Years of Experience

  • Test-driven field or equivalent experience
  • Experience in E-commerce marketing including responsibility for campaign development and strategy
  • Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance
  • In-depth experience with website analytics tools
  • Experience with A/B and multi-variate testing
  • Budgeting skills and knowledge
  • Animal health industry experience or Companion animal/Equine background 
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.
  • Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding, and online tracking systems
  • Proficient in Microsoft Suite
  • Excellent communication, interpersonal, and organizational skills
  • Extensive experience working with and building Excel reports to produce detailed analyses

5. BA in Communications with 5 Years of Experience

  • Experience in ecommerce, online marketing, or equivalent
  • Direct to Consumer online marketplace experience
  • Prefer Wayfairmarketplace experience 
  • Experience with online product listings, data feeds, email marketing, search engine marketing, and Google Analytics
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
  • Exceptional attention to detail and the ability to plan strategically and manage multiple tasks and projects in parallel
  • Ability to create, analyze, and comprehend marketplace data and sales analytics for use in forecasting, production, and communication with others
  • Ability to work well under pressure in a fluid, virtual, fast-paced team environment while meeting critical deadlines
  • Proficiency with Microsoft Office, including Excel and PowerPoint
  • Ability to quickly learn and work with the new systems and software
  • Strong analytical skills 
  • Knowledge of Ecommerce marketing strategies: Amazon Marketing Services (AMS), Search Engine Optimization (SEO), Google ad words, etc.

6. BA in Marketing with 7 Years of Experience

  • Experience in website or eCommerce management. 
  • Demonstrated experience using data and metrics to measure performance and determine improvements, ideally Google Analytics
  • Experience using tools such as Microsoft PowerBI.
  • Advanced experience with MS-Excel, MS-Word, MS-PowerPoint.
  • Experience using internal site search tools and optimization thereof. 
  • Strong project management, organizational and planning skills
  • An ability to simultaneously support brand goals and business objectives.
  • Ability to work in a fast-paced environment where priorities change often.
  • Strong interpersonal skills: a team player, positive and collaborative.
  • Proven experience using data to create, manage, and optimize digital marketing campaigns
  • Experience with the creative and technical (SEO) aspects of eCommerce marketing content 
  • Experience with 3rd party agencies/vendors that manage eCommerce services such as placement and syndication
  • Ability to learn new tools and software quickly, independently, and proactively.
  • Experience within eCommerce 
  • Previous CPG and/or beauty experience 

7. BA in Business Administration with 8 Years of Experience

  • Strong experience around Web analytics, SEO optimization, SEM, A/B testing.
  • Strong leadership qualities but also very much hands on.
  • Experience working with Brick and Click websites, eRetailers and Marketplaces.
  • Experience growing Social Media accounts organically and via paid marketing activities.
  • Strong understanding of Digital Merchandising and product Category Management.
  • Strong understanding of SEO and keyword research, content marketing, knowing what content is most effective on a website, work well with content creators to achieve goals, etc.
  • Thorough knowledge and experience overseeing Digital Marketing including digital strategies, omni-channel best practices, eCommerce technologies, and expertise in page performance analytics and monitoring.
  • An in-depth understanding of online consumer behaviors, and ability to map and analyze customer journeys and cohorts.
  • Experience with successfully launching concepts and products to a digital audience.
  • Must possess strong knowledge of retail sales and marketing techniques (brick and mortar and online).
  • Experience using email platform such as Exact Target or MailChimp
  • Experience in consumer package goods industry 
  • Must exhibit leadership and well-developed verbal and written communication skills.
  • Ability to drive action with cross functional teams for improvements and key initiatives.
  • Demonstrated ability to influence across all business units with multiple levels of management.

8. BA in Advertising with 4 Years of Experience

  • Ecommerce experience, including experience with Vendor Central.
  • Experience with Consumer Products.
  • Experience in Marketing, Merchandising or Customer-facing roles.
  • Experience in ecommerce online marketing 
  • Enthusiastic about interior design and digital marketing, professional experience in the home and living sector desirable
  • Online marketing all-rounder with strong analytical skills and Google Analytics knowledge
  • Experience with webshop systems (such as Magento 1 or 2) and CMS systems (such as Storyblock), basic HTML skills desirable
  • Experience with one or more of the following tools: Google Ads, Search Ads 360, Google Search Console, Emarsys, Searchmetrics, Sistrix, Similar Web, Hootsuite, Jira, Confluence
  • Good English language skills are essential for team communication
  • Experience in B2C online marketing, knowledge of B2B online marketing 
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments

9. BA in Digital Media with 6 Years of Experience

  • Marketing experience, with at least 2 in eCommerce marketing (including paid search)
  • Experience working with Amazon highly desired
  • Experience building out or managing eCommerce for a direct-to-consumer brand 
  • Previous partnership with Sales teams and/or shopper marketing experience
  • An ability to be agile and adaptable, working quickly and pivoting as needed with a focus on results
  • Curiosity, hunger, and a natural drive to build the business
  • Strong ability to influence and lead (cross-functionally and up), with excellent verbal and written communication skills
  • Ability to synthesize data and take it into action
  • Demonstrated ability to work in a matrixed environment, problem solve, and prioritize to drive the business
  • Experience in D2C and/or Ecommerce focused marketing
  • Expertise in working within Shopify Plus 
  • Experience working with operations teams for sales forecasting and inventory planning
  • Experience with e-mail marketing platforms such as Klaviyo
  • Experience optimizing pages for SEO / SEM, load times, UX
  • Excellent cross-group collaboration skills, ability to affect outcomes in a fast-paced environment

10. BA in Communications with 6 Years of Experience

  • Experience executing digital media strategies 
  • Amazon Media experience 
  • Commerce Hub and EDI Experience
  • Salesforce Commerce Cloud experience
  • Ability to project manage/prioritize multiple projects simultaneously: prioritization, planning, and delegation
  • Demonstrated cross-functional leadership on large projects
  • Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic startup environment
  • Understanding of key retail performance metrics, including markup, margin, sell-thru, and demand curves
  • Proven analytical skills and exceptional problem-solving skills
  • Have excellent writing skills in English
  • High attention to detail and ability to manage multiple, competing priorities simultaneously
  • Exceptional verbal and written communication skills and strong attention to detail.

11. BA in Marketing with 6 Years of Experience

  • Experience with exposure in innovation, e-commerce, media, influencer management, or partnership
  • Prior experience includes ecommerce or marketing
  • Highly analytical with advanced skills in Excel and PowerPoint
  • Passionate in Marketing and consumer insight
  • Self-motivated, result-oriented, and strong problem-solving skills.
  • Ability to deal with ambiguity and work in unstructured and ever-changing environments
  • Experience in eCommerce, with a deep focus on performance and digital marketing
  • Experience with paid search, paid social, display advertising, marketing partnerships, affiliates
  • Experience managing ad agencies to drive optimal acquisition performance
  • Proven experience in creating and executing successful consumer-driven PR and influencer campaigns with a track record of executing digital communication strategies and tracking ROI
  • Experience working with creative teams to deliver world-class marketing campaigns
  • Experience with analog tools such as Google Analytics
  • Team player and comfortable working cross-functionally across varying levels

12. BA in Business Administration with 6 Years of Experience

  • Experience in direct-to-consumer e-commerce and global marketplaces
  • Strong track record of driving commercial growth across countries
  • Strong understanding of e-commerce road-map with the ability to translate insights into commercial growth
  • Experienced team lead and good working relationship
  • Excellent written and verbal communication skills, good stakeholder management across all levels
  • Ability to thrive in pressuring environments
  • Have broad experience in the marketing space
  • Able to work across multiple brands simultaneously and ruthlessly prioritise the most impactful tasks for growth
  • Highly analytical with a proven ability to think strategically and draw conclusions to determine strategies based on data.
  • Knowledge and passion for petcare, connected health/fitness technology 
  • Proven success in a fast-paced environment with resilience in the face of evolving priorities
  • Experience leading collaborative projects that span multiple teams and disciplines
  • Excellent verbal, analytical, written, and organizational skills

13. BA in Advertising with 6 Years of Experience

  • Marketing / eCommerce experience
  • Demonstrated track record of revenue and profitability growth
  • Experience in creating and delivering a multi-channel marketing strategy
  • Deep understanding of digital marketing.
  • Experience in developing a social media strategy
  • Experience working as or with an ecommerce site merchandiser
  • Understanding of site search tactics and metrics
  • Experience with digital sales enablement/campaign development
  • Experience localizing messaging to meet the needs and digital behaviors of a global customer base
  • Understands data management and application of data to solve marketing problems.
  • Strong practices related to measuring campaign effectiveness, attribution/contribution, and testing
  • Customer insights experience including a VOC toolkit with relevant examples of prior achievements
  • Tech enthusiast, self-starter, critical thinker, problem-solver, and passionate individual
  • Prior experiences in smartphone, e-commerce, telecommunication and media, retail and marketing, sales and distribution, and technology
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