• Define Consultant Ecommerce store online standards (e-Fundamentals) and process to win, deploy across Markets, and Multifunctional teams.
• Track and define on-line sales fundamentals such as Right Portfolio, Pricing Strategy, promotional Packs, Right Content, reviews while developing a systematic action plan.
• Develop the Innovation calendar based on Brand´s Innovation plan to ensure competitiveness in the market.
• Track Conversion Data Analytics constantly to translate findings into action.
• Contact with Markets to ensure the track on Fundamentals and incorporate external feedback into plans.
• Constantly assessing the external online trends to define the right platforms to play in order to be where the consumer is.
• Work cross-functionally to create and execute a vision for a delightful web and digital experience for consumers to discover, shop, and buy Explore experiences.
• Manage all expects of website, including site navigation and UX across devices.
• Own the design, development, and maintenance of web metrics, reports, analyses, and dashboards.
• Reinforce a strong culture of rapid experimentation, measurement, and iteration.
• Serve as a domain expert and maintain ongoing, deep knowledge of e-commerce best practices.
• Develop and implement e-commerce marketing strategies to grow online business
• Work closely with sales and marketing team to fulfill business objectives
• Drive demand-generation program working closely with OEM partners
• Supervises and coordinate the execution of key campaigns and daily marketing activities on e-commerce platforms
• Ensure all e-commerce activities are compliant with company policies and brand guidelines
• Identify and evaluate new marketing opportunities in the e-commerce space

Skills: E-commerce Standards Development, Sales Tracking, Pricing Strategy, Data Analytics, Cross-functional Collaboration, Website Management, UX Design, E-commerce Marketing Strategy

• Define a framework and efficient way of working to drive an ‘always on’ approach to optimize mobile phone performance in both retail partners own eCommerce sites and marketplaces that can be adopted across markets
• Define clear data sets, analytics tools and used them to optimize performance on a regular basis.
• Meet HMD and online partners’ expectations by recommending changes to products, services, marketing assets and online content.
• Develop strategies to make recommendations for best investment tactics.
• Define channel strategy and provide support for implementation and sales performance.
• Work closely, guide and support regional teams to identify and implement the right set of capabilities, programs and assets to boost performance in Indirect eCommerce channels.
• Work closely with creative and web operations teams to deliver the right campaigns, assets and solutions to enable regions to execute.
• Constantly research and formulate ways to optimize the user experience.
• Collaborate with analytics department to establish eCommerce channel analytics. 
• Use data to create strategic plans to drive sales.
• Elevate the overall level of expertise at both Global/Region and Local levels to deliver high-class execution in Indirect eCommerce channels.
• Maintain working knowledge of best practices in eCommerce.
• Ultimately results in more revenue for the business
• Evaluate end-to-end customer experiences across multiple customer touchpoints
• Develop creative and innovative solutions for new customer acquisition

Skills: Mobile Performance Optimization, Data Analytics, Partner Collaboration, Investment Strategy Development, Channel Strategy Design, Regional Team Support, Campaign Delivery, User Experience Optimization

• Help execute customer retention strategy for e-commerce channels through testing and optimizing online marketing channels 
• Website experience with a strong focus on email, SMS, loyalty and subscription campaigns
• Directly manage and deploy email marketing campaigns, providing comprehensive briefs, managing workflow, and analyzing performance
• Forecast performance by channel to hit revenue, ROAS, and retention goals
• Analyze key business metrics (revenue, conversion, cost of acquisition, LTV) and customer cohort data
• Develop a deeper understanding of purchase behavior
• Develop customer segmentation strategy, helping to optimize email & loyalty program performance
• Coordinate the creative development process by working with key partners
• Ensure timely and effective delivery of digital assets including email, photography, printed collateral.
• Creating briefs and incorporating team feedback for revisions.
• Responsible for website content refreshes, new product launches, setting up promotions, and testing and configuring new experiences and messaging.
• Provide thorough QA testing for all digital channels. 
• Analyze website and conversion performance.
• Strategize, design and execute A/B testing campaigns and report results
• Lead, scope, prioritize, and manage the execution of new projects for the web development team
• On the performance of the website and continuously ideate, create and lead initiatives

Skills: Customer Retention Strategy, Email Marketing Management, Performance Forecasting, Business Metrics Analysis, Customer Segmentation, Creative Coordination, Quality Assurance, A/B Testing Execution

• Manage an extensive marketing budget
• Manage and implement the marketing strategies
• Manage key agency relationships to ensure maximum results and return
• Own all paid activity - analyse results and spend
• Manage all media platforms, TV advertising, youtube, social media and google
• Understand and analyse consumer behaviours
• Work closely with that E-commerce Commercial Manager as part of the APAC Digital Round Table.
• Report directly to the APAC Marketing Director for Impactful Brand Experiences (IBE).
• Leveraging retailer marketing solutions and operating campaigns through seller center
• Working with agencies and partners on creative ideation and media planning and buying (where relevant)
• Consistently drive GMV and grow brands around these key milestones 
• Define and lead website optimization program 
• Increase conversions at all stages of the marketing funnel
• Work cross-functionally with the marketing team
• Establish a website roadmap focused on achieving the team’s collective goals

Skills: Budget Management, Strategic Marketing Implementation, Agency Relationship Management, Paid Media Management, Consumer Behavior Analysis, Cross-functional Collaboration, Website Optimization Leadership, Conversion Rate Optimization

• Work closely with cross functional team includes but not limited to brand team and EC sales team to provide the best-in-class online shopping experience to consumers.
• Coordinate with EC sales team and brand team to develop the online content and manage the quality. 
• Ensure clear and precise communications on products and comply with internal and external policies, monitor and analyze content performance, continuously optimize and test new content approach based on historical learnings, new content trends and data-driven experimentation
• Manage EC marketing budget and able to prioritize investment to meet business or brand objectives.
• Create and optimize paid marketing strategies to boost sales velocity
• Drive organic search rankings for products using in-depth keyword research
• Monitor, analyze and report on performance and ROI metrics on a regular basis to drive profitable revenue growth through advertising
• Develop and maintain inventory forecasting models to ensure don’t go out-of-stock
• Conduct category analysis including promotions, new product launches, etc. to remain competitive
• Lead a team and own the P&L of the organization's wholesale online growth and expansion targets
• Strategies and optimise wholesale online conversion rate (similar to B2C e-commerce optimisation)
• In collaboration with sales and customer success team to develop holistic marketing strategy and campaign calendar to acquire buyer and supplier leads
• Identify and pitch to various trade partners to collaborate and expand the outreach of the organization's marketing channels
• Deliver high-quality engagements for customers, prospects and partners by planning best-in-class events and programs
• Establish the right marketing program for customers worldwide to increase  lifetime value
• Measure brand awareness and perception 
• Find ways to collect data and adjust based on feedback to evaluate brand work and inform future initiatives, and own the collection of market and customer insights to inform marketing campaigns and messaging
• Continuously examine & analyze the wholesale business performance from sales, merchandising, marketing and operations perspective, use the insights to further drive GMV and guide strategy team to create relevant reports

Skills: Cross-functional Collaboration, Content Management, Budget Management, Paid Marketing Strategy, SEO and Keyword Research, Performance Analytics, Inventory Forecasting, Team Leadership

• Support and drive the execution of the business strategy to generate sales
• Continuously assess, develop, and implement the strategy and actions to adapt to the sales data and streamline the approach on the fly
• Work closely with the retailer’s eCommerce team for  insights into what is working well in that space and adapt online product page content to support insights
• Educate and inform leadership of trends by channel and evolving requirements
• Set standards and processes for auditing, reporting, maintenance and inventory support of the online product catalogs
• Responsible for new item eCommerce setup in internal systems and retailer systems in partnership with Sales counterparts
• Communicate reporting and visual support highlighting alterations to SKU pages and  effects on behavior and sales
• Optimize online marketing tactics using data and insights independently and in conjunction with the retailer
• Enact ongoing data cleansing and validation of content driving sales and fulfillment
• Oversee the processing of online orders and CRM (online and in store)
• Design and upload website content and regularly update
• Planning and writing content for all social media/blog posts
• Write product descriptions and improve SEO.
• Designing and uploading bi-weekly newsletters in line with marketing schedule
• Weekly updates of newsletter analysis and web sales
• Planning of digital marketing, partnering, advertising opportunities
• Develop annual EC marketing strategy across all relevant EC platforms, which is aligned with key internal & external stakeholders
• Responsible for the annual EC marketing activation planning based on the consumer and market understanding.
• Drive excellent planning and implementation of key EC festival activations. 

Skills: Business Strategy Execution, Retailer Collaboration, Trend Analysis, Process Standardization, Online Marketing Optimization, Data Cleansing, Content Management, SEO Improvement

• Develop a company-wide online and offline marketing strategy in the Sports and Outdoor industry.
• Development and execution of targeted marketing campaigns across digital, offline, PR, events and social media.
• Identify and reach out to potential relevant communities, influencers and partnerships to boost the brand in the sports and outdoor space.
• Create and maintain a regular content calendar for blogs, social media posts and other content aimed at increasing engagement.
• Manage all social media channels through posting, creating captions and re-sharing user regenerated content.
• Manage all PR activities through content creation management, media placements and partnerships.
• Collaborate with the IT department to establish site analytics.
• Manage the digital activities of the website including SEM and SEO.
• Develop website strategy across all brands (national and local) to enhance user journey, and manage website implementation as it aligns with business needs and overall brand strategy, establishing best practices for web technology enhancements, integrations, and migrations
• Effectively translate business strategies into product strategies, roadmaps, and product specifications that deliver against core customer value propositions and company strategic and financial goals
• Maintain continuous optimization and growth through performance analysis, A/B and multi-variant testing, customer segmentation, landing page optimization, and more
• Efficiently manage the design (in conjunction with designers), development, QA and deployment for all CMS/website updates and new landing pages
• Work with Program/Product marketing to support integrated marketing campaigns
• Maintain existing corporate website(s), ensuring consistency of content, design and brand, as well as relevance to business priorities
• Work closely with Creative and Brand Strategy teams ensure all creative support PDS brand guidelines
• Manage, collect and report digital KPIs, present business updates, including web analytics/KPIs, budgets and forecasting
• Deliver ongoing review of best-in-class digital approaches, present digital trend reports, benchmark historical and industry best in class results, Stay current on emerging digital technologies

Skills: Campaign Development, Community Outreach, Content Calendar Management, Social Media Management, PR Management, Site Analytics, SEO/SEM Management, Website Strategy Development

• Craft marketing strategies for event promoters with Client Services Managers
• Provide content, messaging, and campaign recommendations for high-value events
• Measure and optimize the conversion funnel throughout the e-commerce platform
• Optimize email communications to lift engagement with both ticket buyers and sellers
• Recommend key metrics and success criteria for common and unique campaigns
• Create dashboards that provide essential insights to internal and external stakeholders
• Synthesize learnings across marketing campaigns into a playbook of best practices
• Validate and automate best practices with the Product team to scale  impact
• Define and manage audience segmentation across campaigns and touchpoints
• Provide creative and strategic input to efforts across social, press and other channels
• Evolve the brand and voice with executives, Sales, Product and Design teams
• Drive digital best practices within the organization
• Supervise in-house graphic designer.
• Ensure and plan presence in relevant industry events.
• Monitor and report performance and optimize accordingly.
• Continually improve business working processes, looking for ways to reduce both overall costs and efficiencies within the role

Skills: Marketing Strategy Development, Conversion Optimization, Email Marketing Optimization, Metrics Definition, Dashboard Creation, Audience Segmentation, Cross-channel Strategy, Brand Development

• Explore and develop new partnerships to drive new growth
• Build extended consumer experience with innovative media partnership.
• Partnering with brand team & EC commercial team, identify brands & the right portfolio & product assortment for EC
• Identify, working closely with the mkt head, new brand launch opportunities based on consumer/ shopper insights.
• Identify new opportunities and rising trends to leverage and grow consumer satisfaction.
• Identify synergies and leverage across brands on EC for fast launch and scale up.
• Provide strategy and optimization recommendations for driving traffic/CVR via data-driven performance marketing programs.
• Help drive the development of cross functional alliance, Etail PM cooperation and eco-system partners’ integrated marketing to build up the premium brand and enhance conversion rate on JD
• Provide market competitive, strategic and tactical intelligence to drive optimization of business initiatives in RTB investment, content marketing, store operation, and promotions.
• Collecting and sharing data-driven insights and recommendations to guide planning and investment strategy. 
• Review regular performance reporting with all stakeholders though thoughtful insights and optimization, fueling conversion, and driving sales.
• Leveraging data insights, industry trends, and other strategies to supervise online promotional calendar by flagship store and key focused stores
• Leverage social media influence and resources among consumers’ online journey from Aware, Appeal, Act and Advocate stages.
• Develop marketing plan for the Digital Sales channel to maximise sales
• Work with IT to leverage SEM, SEO and affiliate marketing to drive qualified traffic to the website
• Steer and lead sales and customer experience related projects across various business units to increase web traffic sources and drive digitalisation
• Execute strategies and campaigns to meet online contribution targets with responsibility for budget, performance review, optimisation and analysis
• Leverage analytical datasets and customer feedback to identify gaps and offer solutions to optimise the platform

Skills: Partnership Development, Consumer Experience Enhancement, Portfolio Management, Trend Identification, Strategy Recommendation, Cross-functional Collaboration, Market Intelligence, Social Media Leveraging

• Own the ecommerce budget and P&L, including top-line sales, operating metrics, KPIs and bottom-line targets
• Lead new ecommerce growth initiatives, leveraging both internal and external resources to expand presence in marketplaces, international markets and other emerging e-commerce platforms
• Oversee budget and performance of all marketing channels across the sales funnel to ensure both growth and efficiency goals are achieved.
• Jointly own the ecommerce roadmap with the global teams to ensure the business is leveraging the best-in-class tools, techniques, and strategies to accelerate growth.
• Create, manage and optimize the advertising & promotions budget. 
• Manage and work with digital advertising agency, vendors and 3rd party partners to execute campaigns
• Manage and mentor the ecommerce team consisting of a Marketing Specialist and Design/Merchandizing Coordinator
• Marketing campaign and channel management
• Develop the ecommerce campaign calendar including promotions and product launches based on insights, results, pop-culture events and retail calendar
• Oversee the execution of campaigns across all media channels, coordinating with external agencies and internal teams
• Develop new customer acquisition programs including offer, creative and channel strategies to deliver optimal lifetime value
• Forecast and deliver on volume, costs, and revenue targets for all acquisition programs
• Identify, recommend and execute strategies to drive a significant increase in website traffic, conversion rates, revenue and profitability leveraging analytics and A/B site and email testing
• Leverage conventions and other industry events to promote the ecommerce site
• Overseas creation and delivery of weekly, monthly, quarterly, and annual reports
• Provide analysis of key P&L metrics and site performance, evaluate performance with key stakeholders to share learnings and present go-forward strategy to drive business
• Research industry trends, seeking opportunities to bridge gaps in business objectives, pushing the business forward to exceed financial targets
• Develop the annual budget accompanied by key strategies to deliver growth targets and KPIs
• Deliver forecasts and re-forecasts in a timely manner supported with insights

Skills: Budget Management, Team Leadership, Campaign Management, Calendar Development, Acquisition Strategy, Performance Forecasting, Conversion Optimization, Reporting and Analytics

• Ecommerce/Advertising experience
• Experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly 
• Expert Excel skills
• Demonstrated experience in the use of syndicated e-Commerce data
• Omni channel experience with online media activations 
• Strong quantitative ability and comfort with providing data driven guidance and recommendations
• Communication and storytelling skills
• Able to convey a compelling argument using data and analytics
• Ability to work cross-functionally and transversely across the organization
• Demonstrated ability to thrive in a fast-paced, rapidly changing environment
• Commitment to deadlines, accuracy, and professionalism
• Ability to work in a constant state of alertness and safe manner

Qualifications: BA in Marketing with 3 Years of Experience

• Experience managing marketing and tech teams
• Experience developing and overseeing digital marketing strategies
• Excellent understanding of web design and web analysis
• Strong marketing and tech background
• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver, and Google Analytics
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display, and affiliate marketing channels
• Knowledge of Attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis, and reporting tools
• Experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools 
• Experience in setting up and optimizing Google Adwords campaigns
• A sense of aesthetics and a love for great copy and witty communication

Qualifications: BA in Business Administration with 5 Years of Experience

• Experience in hospitality management, including 3 years in a marketing and e-Commerce role.
• High energy with effective and influential people skills
• Ability to prioritize and work on several projects simultaneously
• Ability to comprehend and use technical or professional language, either written or spoken, to communicate complex ideas.
• Strong communication skills.
• Ability to effectively present information in one-on-one and small group situations to customers, clients, and employees of the organization.
• Ability to perform complex quantitative calculations or reasoning.
• Strong command of software applications, especially Microsoft Office (Word, Excel, PowerPoint) and hotel-specific platforms
• Ability to effectively work with internal and external customers and staff
• Deep understanding of lifestyle hotels.
• Self-starter with an entrepreneurial spirit and strong organizational skills.

Qualifications: BA in Advertising with 6 Years of Experience

• Experience in developing and managing ecommerce website(s) and corresponding digital marketing programs for digitally native or integrated D2C brands
• Real-world management experience of today’s leading e-commerce platforms
• Proficiency with ecomm-related Google tools including Google Analytics and or Google Optimize 
• Experience with known and anonymous web tracking
• Proficiency with optimization strategies and tools 
• Database management and data aggregation/manipulation experience
• Marketing Automation and CRM experience 
• Passion and experience with playing acoustic and electric guitar
• Knowledge and understanding of the Taylor Guitars brand 
• Proficiency with Microsoft Office software (Outlook, Excel, Word, Powerpoint.)
• Proficiency with project management and communication software like Airtable, Trello, and Slack 
• Strong ability to aggregate, report/visualize, and present program performance and business KPIS 

Qualifications: BA in Digital Media with 4 Years of Experience

• Experience in eCommerce and digital marketing with a strong track record of results in the digital space.
• Previous experience in Shopify and Google Analytics platforms.
• Experience with Facebook and Google Ads.
• Experience working with Klaviyo for email and/or SMS
• Experience and competency with Adobe Illustrator, Photoshop, and/or Canva.
• Proficient copywriting skills.
• Outstanding analytical skills, strong experience interpreting results, drawing insights, and making business recommendations.
• Entrepreneurial drive and consumer-led mindset to drive decision-making.
• Business problem-solving and collaboration.
• Strong communication and presentation skills.
• A deep attention to detail and dedication to accuracy and precision.
• An ability to thrive in a dynamic, fast-paced, often ambiguous environment.
• An ability to work and learn independently and collaboratively on complementary teams

Qualifications: BA in Communications with 4 Years of Experience

• Highly collaborative, low-ego approach in working with colleagues leveraging high levels of emotional intelligence, self-awareness, self-management, and relationship management to achieve positive results.
• Track record of providing advice and counsel and collaborative problem-solving support, tailoring influence strategies to drive the desired change.
• Ability to effectively align multiple stakeholders around a common vision and direction and manage stakeholder interests and needs particularly when there might be conflict and/ or underperformance.
• Demonstrated ability to develop innovative, pragmatic solutions tailored to specific business requirements that align with the brand values and mission.
• Strongly Strategic and Results Driven
• Strong business judgment and strategic insight, as demonstrated by a clear ability to understand the broader strategy and market context of the business, identify its success drivers, and support them effectively through sales strategies.
• Ability to bring fresh insights to the leadership team that plays an important role in changing the performance of the business, and the ability to provide sensitive yet tough advice to fellow leaders.
• High tolerance for risk-taking and ability to continually challenge the company and teams to push beyond the status quo.
• Ability to deliver results, work within ambiguity, and successfully manage unresolved situations, frequent changes, or unexpected events.
• Proven ability to continuously reach and exceed sales goals.
• Solid understanding of strategy development and project management.
• Ability to communicate results and status to multiple audiences.
• Passion for the outdoors and environment/sustainability

Qualifications: BA in Marketing with 3 Years of Experience

• Strong experience with SEO
• Strong project management skills
• Understanding of integrating 3rd party tech partners such as Bazaarvoice, Salsify, and Registry
• Excellent analytical and technical knowledge of digital marketing tools, such as digital content management, SEM/PPC, Google Analytics, Google/Bing Merchant Center, Google AdWords, Social Ads, Amazon Marketing Services, etc.
• Previous experience with ecom and content management software, such as Optimizely (CMS platforms), Sales Force Commerce Cloud
• Detail-orientated, conceptual, and strategic thought leader with ability to develop strategies, tactics and measurable implementation in line with opportunities and changes within the market
• Curiosity for new technologies and emerging digital marketing trends
• Solid financial acumen with exceptional Excel, data analysis, and data manipulation skills
• Interpersonal skills and strong customer relationship skills
• Expertly manage many relationships, both internally and externally
• Familiarity with email marketing tools, such as Acoustic

Qualifications: BA in Business Administration with 6 Years of Experience

• Experience in a similar role within a growth-oriented B2B marketing team. 
• Expert experience partnering successfully across sales, marketing, product, and management to develop a superior branded shopping experience for customers
• Demonstrated success in bringing online customer data and insights to Product, Sales, Marketing and Customer Success to help drive revenue, roadmap, and positioning
• Knowledge of attribution modeling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools
• Professional experience in the business-to-business (B2B) and business-to-consumer (B2C) digital retail market
• Diverse functional expertise with an emphasis on helping startup and established companies navigate the e-commerce ecosystem.
• Proficient in commonly used martech tools by e-commerce companies that can boost revenue.
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Professional experience in the user interface (UI), user experience (UX), search engine optimization (SEO), and omnichannel marketing experience
• Demonstrated analytical abilities coupled with highly developed interpersonal and influencing skills, and strong verbal, written, and presentation communication skills.
• An effective and reliable manager of people, projects, deadlines, deliverables, and budgets.
• Excellent verbal and written communication skills

Qualifications: BA in Advertising with 4 Years of Experience

• Experience as website manager or a similar role
• Experience as an SEO specialist in a similar role
• Experience as email marketing manager or a similar role.
• Experience with A/B testing and other testing metrics
• Great time management, interpersonal and communication skills.
• Exceptional oral and written communication skills in both English and Vietnamese.
• Highly proficient in HTML, XHTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), Access, mySQL and JavaScript.
• Familiarity with the B2B sales cycle and how to employ website and email marketing strategies to nurture leads, drive adoption and accelerate growth.
• Experience building, launching and reporting on campaigns using Salesforce or similar CRM tools
• Deep understanding of and passion for e-commerce.
• Capabilities to easily transition from high level strategic thinking to detailed execution
• A team player with the ability to build relationships with key stakeholders and partners.
• Strong prioritization and time management skills, with a high degree of flexibility
• Familiarity with local manufacturing and making money online (MMO) scenes

Qualifications: BA in Digital Media with 7 Years of Experience

• Experience in digital marketing, business development and operations and sales 
• Knowledge of marketing tracking tools such as Google Analytics, affiliate platform / marketing / PR insights
• Full understanding of the marketing function such as CRM, PR, social media, digital contents, SEO, conversion optimization, creative contents, PM, etc.
• Strong analytical and problem-solving skills with data-driven approach
• Good communication skills in both written and spoken English
• Abilities to work with major BI platforms, analytics platforms, stats packages, and marketing applications
• Ability to multi-task, meet deadlines and thrive in a fast-paced environment
• Knowledge of the retail industry is a strong asset
• Ability to improve marketing ROI and directly impact revenue
• Thrives in a fast-paced, collaborative environment, efficiently works under pressures, within deadlines or other time essential constraints
• Self-motivated with the ability to manage and prioritize multiple projects
• Experience in ideating and executing digital branding campaigns
• Experience in data analysis and ability to use metrics to measure performance and determine improvements

Qualifications: BA in Communications with 6 Years of Experience