Published: Dec 18, 2024 - The Ecommerce Analyst partners with sales leads to develop and execute business plans for key accounts, ensuring strategic alignment across internal departments. Generates comprehensive weekly and monthly sales reports, offers insights for enhancing business operations, and maintains daily account management including compliance and inventory oversight. Utilizes advanced data analytics to guide inventory demands, improve system efficiencies, and support A/B testing for optimized user experiences.
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An Introduction to Professional Skills and Functions for Ecommerce Analyst with a Cover Letter
1. Details for Sr Ecommerce Analyst Cover Letter
- Support the Brick & Click Manager and Account Teams with eCommerce data and insights for the annual business planning process
- Identify and investigate changes in the eCommerce business as a means to diagnose the root cause, then develop possible solutions
- Develop Brick & Click benchmarks that can be used in addition to the dashboard for everyday use to measure Tyson’s performance vs. rest of market
- Consults with other Analysts on Account Teams to stay up to date on retailer portal requirements and changes
- Consult with CSL and Shopper Marketing to measure and analyze specific eCommerce initiatives
- Completes additional monthly and quarterly reports
- Act as the lead for the eCommerce Dashboard responsible for the accurate publishing of eCommerce metrics on a monthly basis
- Lead further developments of the Dashboard with the Category Management and Shopper Insights teams
- Work with the 3rd party data providers to ensure that the data is accurate as well as identifying other uses of the information that would support the eCommerce business
- Lead quarterly IAAS Team Dashboard meetings to identify any issues with the dashboard and to identify and assess further development
- Work with the Sr. eCommerce Customer Development Manager and eCommerce Director to update dashboard with additional priority retailers and new metrics that the business requires
Skills: eCommerce Data Analysis, Root Cause Diagnosis, Benchmark Development, Retailer Portal Consultation, eCommerce Initiative Analysis, Reporting, Dashboard Management, Data Accuracy and Utilization
2. Roles for Senior Ecommerce Analyst Cover Letter
- Uncover and share insights into digital performance by channel, device, product category and shopping experience through KPI’s.
- Lead daily and weekly reporting focused on business KPIs, promotional analysis, marketing channel performance, customer journeys, product/category insights, and site experience.
- Gather and refine requirements from stakeholders, develop visualizations, dashboards, and reports using Google Analytics, Data Studio and/or Looker to provide insight into the channel performance.
- Use data to answer business questions, extract insights, and tie them to an action to provide recommendations and direction to stakeholders on subjects that will affect the customer experience, site conversions, and performance.
- Provides analytics support to Ecommerce, Creative and Marketing teams to measure performance of efforts, identifying key success metrics and building appropriate reporting that provides insight into the performance of initiatives.
- Partner with stakeholders to identify, define, and report on KPIs against data-driven targets in both existing and new data systems and reporting platforms.
- Manage eCommerce data infrastructure inclusive of digital analytics data, customer ID management, reporting and analytic platforms.
- Proactively investigate and communicate findings related to business trends, support new initiatives, and dig into concerning data points.
- Leverage Google Tag Manager and GA4 to implement events and success measures.
- Supports site content and user experience A/B test design and execution, analyzes and shares test results to drive ongoing website optimizations.
- Provide insightful answers to business questions: define analytics approach, retrieve and manipulate data needed to perform analysis, and deliver actionable insights
- Participate actively in weekly analytics meetings where business partners ask questions
- Create, maintain and publish KPI Dashboards, provide reporting requirements to BI team that meet business needs
- Establish and maintain collaborative working relationship with cross-functional business partners
- Build and maintain domain expertise in relevant data sets and industry best practices
Skills: Digital Performance Analysis, Reporting and KPIs, Data Visualization, Business Insight Extraction, Analytics Support, Stakeholder Collaboration, Data Infrastructure Management, A/B Testing Analysis
3. Responsibilities for Ecommerce Analyst Cover Letter
- Partner with eCommerce Sales leads in developing and executing the business plan for assigned accounts
- Communicate with internal departments to help bring focus on key strategic objectives or issues arising from accounts
- Serve as the communication liaison between key account sales leaders and cross-functional teams
- Responsible for weekly & monthly sales reports, sharing key insights and recommendations which support business needs
- Daily account maintenance for assigned accounts, including customer compliance, shipping/order inquiries, information requests, customer database maintenance, etc.
- Support Ecommerce team in operational functions, including supply chain, warehouse operations, and inventory/forecast management.
- Leverage data and manage key metrics to provide insights and recommendations on improving system efficiencies
- Respond to various day to day requests from top tier accounts
- Compare past and current sales trends to determine future inventory demand
- Guide and implement User Tests to create new suggestions that can be validated with A/B testing
- Benchmark different websites
- Own and maintain research tools, such as website recordings, feedback tools and other insight gainers
- Attend senior consultancy meetings for idea generation and clarification.
- Monitor test performance during runtime and act accordingly in combination with CRO specialists
- Assist the development teams to implement KPI tracking correctly
- Propose innovative tools/features based on cases created
- Facilitate problem-solving with customers to better improve performance and sales through them.
Skills: Business Plan Development, Cross-Functional Communication, Sales Reporting, Account Maintenance, Operational Support, Data Analysis, Inventory Demand Forecasting, User Testing
4. Functions for Ecommerce Analyst Cover Letter
- Reporting insights via Google Analytics to senior stakeholders and other relevant client-side personnel
- Creating dashboards for self-service across the business
- Pulling offline data via SQL and Big Query to also contribute to the digital customer journey.
- Supporting the implementation of tags using GTM
- Analyze reports and submit recommendations based on data
- Implement campaign improvements and support paid media campaigns
- Measure impact of digital media campaigns
- Create weekly performance reports
- Manage and track budgets with outside vendors
- Provide analysis and recommendations based on performance data
- Remain up to date with new products, services and other relevant information of interest to customers.
- Stay abreast of competitive activity and publish findings
- Develop a complete and accurate understanding of policies and procedures of the Key Ecommerce Accounts
- Possess comprehensive knowledge of the Lamwork product offering in order to optimize efforts and guarantee fact-based selling
Skills: Google Analytics Reporting, Dashboard Creation, Data Extraction, Tag Implementation, Campaign Analysis, Paid Media Support, Budget Management, Competitive Analysis
5. Job Description for Ecommerce Analyst Cover Letter
- Organize, analyze and format both syndicated and/or proprietary data
- Deliver a high level of analysis to point out sales as well as category trends
- Benefiting both Lamwork product lines and key e-commerce account category management on a weekly basis.
- Compile, analyze, and present customer’s measurements of us.
- Understand what measurements customers supply, understand what they mean and desired goal.
- Regularly share these measurements with the organization and work with the necessary people to make improvements.
- Achieve strong results in managing customer’s inventory by helping them create timely orders to meet service and turn goals.
- Recommend improved methods and tools of capturing data to use in meeting customers’ desired results.
- Working with Key Managers (Account Development, COF, Category Development, and Business Unit)
- Consistently maintain service goals and profitability
- Operating within budgetary constraints to contribute to the overall profitability of Lamwork.
- Make recommendations based on trend and sales analysis
- Account Development Manager and Category Development Managers for accurate rolling sales forecasts
- Optimize production planning and minimize out-of-stock items.
- Make recommendations for every day and seasonal items
- Provide supporting comprehensive presentations and category analysis
- Account Development Manager, Category Development Managers, Production Planning, and Business Unit Managers.
Skills: Data Organization, Trend Analysis, Inventory Management, Customer Measurement Analysis, Cross-Functional Collaboration, Sales Forecasting, Production Planning, Profitability Optimization
6. Accountabilities for Ecommerce Analyst Cover Letter
- Audit Ecommerce websites to ensure Petra products are online and accurately represented
- Working closely with account managers and other departments to ensure assigned customer account are meeting sales goals
- Analyze sales for assigned customer accounts and look for growth opportunities
- Provide market reports and actionable insights to account managers and leadership
- Be the expert on industry trends and market shifts that affect assigned customer accounts
- Conduct SKU rationalization exercises for assigned customer accounts
- Determine how products should be priced based on current market conditions and profitability and make changes
- Research customer account issues and determine how to resolve them
- Track, manage, and analyze ecommerce site & marketplace traffic, conversions, active listings, revenue, and other relevant metrics.
- Generate further areas of study and worthwhile insights.
- Assist the Ecommerce Merchandising Manager with product listing and pricing analyses.
- Audit product listings and remedy any problems.
- Implement product listing or pricing optimizations across websites and marketplaces to drive improved search engine, revenue, or profitability results.
- Help write development assignments to the product backlog that will drive future improvements to consumer user experience (UX), site speed, or conversion rate.
- Assist the Director of Ecommerce with enterprise-level reporting and trend analyses.
- Assist the Ecommerce Team with conducting and tracking the results of marketing, UX, or pricing tests.
- Ensure a seamless working relationship between Lamwork and the Key Accounts.
Skills: Ecommerce Auditing, Sales Analysis, Market Reporting, Industry Trend Expertise, SKU Rationalization, Pricing Strategy, Issue Resolution, Traffic & Conversion Tracking
7. Tasks for Ecommerce Analyst Cover Letter
- Analysing the performance of sales & promotions on Amazon (9 markets) and Direct to Consumer (4 markets) on a weekly, monthly basis & defining actions points (short & long-term) to improve the performance
- Pricing & Market Share Analysis per product category and identifying product improvement opportunities
- Analysing Amazon & DtC marketing campaigns performance and impacts on a monthly basis & advising digital marketing specialists to improve the performance
- Support on Amazon & DtC forecasting for monthly cycles
- Review historical sales trends, research demand drivers, prepare forecast data and evaluate & analyse forecast results
- Find cross-channel & country business opportunities to improve the performance of sales and marketing efforts
- Profile consumers using demographic information etc. to identify behaviours in new market segments
- Analyse data captured by the business e. g. sales records, promotions, price elasticity, purchasing history and response to marketing campaigns to identify trends or assess successes
- Help to optimize promotional online strategy via analyzing Amazon promotions and sales trends as well as promotions on DtC platform, promotions of e-commerce retailers and competitor's promotional strategies
- Participate in cross functional activities to enrich other departments projects with data and insights in order to advise the business
- Create dashboards with BI-tool and excel to make insights easily accessible throughout the business
- Assist in other roles and responsibilities to support the business
- Close collaboration with supply, operations, product marketing, DtC, sales, finance and the Amazon & e-commerce teams
- Prepare reports and analysis reviews
- Develop and lead E-commerce reporting to drive web optimizations setting KPIs and benchmarks
- Gather requirements and use-cases
Skills: Sales Performance Analysis, Pricing & Market Share Analysis, Campaign Performance Evaluation, Forecasting Support, Trend Analysis, Consumer Profiling, Promotional Strategy Optimization, Data Visualization
8. Expectations for Ecommerce Analyst Cover Letter
- Develops automated KPI and page level reporting
- Works within Adobe Analytics and Tableau to create ongoing, automated reports of key performance metrics of the Carters digital platforms
- Troubleshoots automated reporting to ensure data integrity is maintained
- Develops predictive models and forecasts based on analytics and business inputs
- Analyzes sales and site performance to evaluate site functionality, marketing and merchandising efforts, and product opportunities
- Analyzes application data based on both automated reports and ad hoc analysis to surface key findings
- Produces trend analysis to support Product Management team in prioritization of feature development
- Presents key findings to leadership team ongoing by walking analysis into visualization and presentations
- Manages tagging best practices and evolution of data collection within digital applications
- Works as key contact for analytics support agency to define needed tagging updates to properly capture needed data ongoing
- Coordinates with user monitoring application to ensure issues and friction points seen within customer sessions are communicated to stakeholders
- Lead Website reporting & insight generation to identify opportunities to improve UX, optimize impact of marketing campaigns and fuel conversion rate optimization
- Lead omni-channel media performance reporting & insight generation to highlight performance vs. goals and opportunities to optimize medial plans
- Analyze customer cohorts to uncover customer needs and inform customer acquisition and retention strategies
- Analytics Identify trends and opportunities in Shopify, Amazon, Google Analytics
- Analyze and measure site activity, monitor for site health, behaviour, and performance
- Maintain effective tagging of site and ongoing communication
Skills: Automated Reporting, Adobe Analytics, Predictive Modeling, Sales & Site Performance Analysis, Trend Analysis, Data Visualization, Tagging Best Practices, UX Optimization
9. Competencies for Ecommerce Analyst Cover Letter
- Support Ecommerce Team in executing and delivering the sales & profitability targets in Ecommerce accounts
- Liaise with internal and external stakeholders, creating best practices to help grow sales and meet the KPI’s
- Own the reporting & analytics for the Ecommerce team
- Analyze data to drive account investment opportunities for marketing and merchandising, and determine ROI potential
- Identify and track key performance indicators to measure business success across the markets and within each account, review and ensure ongoing productivity and profitability
- Set assortment strategy guidelines taking insights and data from Ecommerce platforms
- Proactively participate in planning and analyzing promotions, assortment decision making and pricing recommendations
- Daily interaction with the Amazon Vendor Central, Seller Central and other Ecommerce platforms
- Involvement in regular business presentations (internal and external)
- Constantly find ways to improve processes and think outside the box
- Help in creating a winning Ecommerce playbook
- Support countries on day-by-day requests
- Design a revenue forecast model
- Conduct web analysis on a regular basis
- Develop knowledge of senior management regarding eCommerce analysis
- Maintain monitoring accuracy of web pages, content, and customer journeys
- Increase understanding of current digital analytics solutions
- Use eCommerce data to influence investment decisions
Skills: Profitability Management, Stakeholder Collaboration, Reporting, Data Analysis, KPI Tracking, Assortment Strategy, Promotional Planning, Revenue Forecasting
10. Capabilities for QAD Ecommerce Analyst Cover Letter
- Provide front-line techno-functional support for all QAD EDI transactions
- Perform root cause analysis and identify permanent fixes for production issues
- Develop, maintain, and publish support metrics
- Manage QAD-Sterling gateway servers
- Develop process to manage, prioritize and publish trading partner requests
- Develop and manage project plans and status reports
- Configure new trading partners on Sterling VAN and QAD eCommerce
- Coordinate and manage VAN-provided translation development
- Develop new QAD eCommerce transformations
- Coordinate production cutovers with trading partners and VAN
- Identify opportunities to make solutions more robust and self-supportable
- Identify ways to simplify solutions and reduce cost
- Develop, maintain, and publish service scope and metrics
- Proactively seek new opportunities for automation and other ways to add value
- Synchronize eCommerce configuration, functions, and transformations across instances
Skills: Techno-Functional Support, Root Cause Analysis, Support Metrics, Gateway Management, Trading Partner Management, Project Management, Configuration, Cost Reduction Strategies
What Are the Qualifications and Requirements for Ecommerce Analyst in a Cover Letter?
1. Knowledge and Abilities for Digital Analytics and Ecommerce Analyst Cover Letter
- Experience with ecommerce and POS platforms in an integrated, distributed, multi-unit restaurant or retail environment.
- Experience in a consumer insights, business intelligence, or reporting analyst role, preferably in the restaurant or retail industry.
- Experience with analytics tools such as Google Analytics, Firebase, HotJar
- Experience with tag management through tools such as Google Tag Manager, Adobe DTM
- Experience with A/B, split testing tools such as VWO, Optimizely, Google Optimize
- Current job-related certifications
- Experience with OLO ecommerce platform
- Experience with Aloha/Radiant/MenuLink POS platform
Qualifications: BA in Business Analytics with 6 years of Experience
2. Experience and Requirements for Ecommerce Web Analyst Cover Letter
- Technical experience and knowledge of site tracking and tagging
- Experience of Tag Management Systems
- Advanced experience with Adobe Analytics – plus other analytical tools, preferably Content Square or similar
- Preferable experience in using a Data Layer
- Naturally inquisitive and enjoys problem solving.
- Driven and proactive with approach
- Strong attention to detail.
- Comfortable at creating reporting packs, clearly and effectively presenting insight and communicating actionable recommendations.
- Ability to work under pressure and juggle own workload effectively
- Ability to establish strong relationships across the business and with 3rd party suppliers
- Highly commercial with strong analytical skills
- Knowledge and passion about digital and data.
- Good understanding of MS Office
Qualifications: BS in Data Science with 3 years of Experience
3. Skills, Knowledge, and Experience for Ecommerce Analyst Cover Letter
- Experience in similar role and/or environment
- Strong comfort level with Microsoft Office Suite, including experience with advanced Excel reporting and functions such as expertise in pivot tables and advanced formulas/functions for large datasets
- Ability to evaluate and change priorities daily and to perform efficiently within a fast paced team environment
- Excellent teamwork and relationship building skills
- Excellent analytical and problem solving skills and attention to detail
- Experience analyzing web or digital marketing metrics
- Strong organizational skills to manage multiple work streams in a team environment
- Strong communicator, both verbally and in writing about data to both technical and non-technical stakeholders
- Experience working cross functionally and interacting with partners at all levels
- Previous experience with Google Analytics including but not limited to developing custom reports/dashboards, creating segments, applying custom dimensions, analyzing audience demographics, and user behavior/acquisition
- Experience with A/B testing design, execution, and analysis
- Ecommerce Planning and/or Merchandising experience
- Experience with statistics or advanced modeling
- Experience with reporting or data visualization software
Qualifications: BA in Marketing with 3 years of Experience
4. Requirements and Experience for Ecommerce Analyst Cover Letter
- Experience in eCommerce or related field.
- Excellent verbal and written communication skills: including the ability to communicate effectively across many levels of the business and work with cross-functional teams, as well as prepare written materials to meet purpose and audience.
- A self-starter with the ability to prioritize duties among multiple and concurrent projects.
- Advanced skill level with Excel (including VBA), SQL Server, Access and PowerPoint.
- Exceptional organizational, problem solving, project management and time management skills.
- Understanding of all project cycle phases - definition through completion.
- Gives attention to detail and follows instruction.
- Understands the history, strategy, organizational authority, interdependence of job duties, systems, and services of the company.
- Ability to recommend, interpret, and apply ALDI operating policies and procedures.
- Strong analytical skills
- Experience with other programming languages / platforms
- Experience with predictive data modeling
Qualifications: BA in Economics with 3 years of Experience
5. Education and Experience for Ecommerce Analyst Cover Letter
- Strong MS Excel and business modeling (Visio) skills
- Must have a fundamental knowledge of eCommerce, distribution, transportation and small parcel shipments in both B2C and B2B capacity
- CPG or Specialty Grocery knowledge
- Strong interpersonal skills, customer-focused.
- Must be results-oriented, self-directed, and have excellent time management skills.
- Must have excellent communication skills, both written and verbal, and the ability to identify and resolve conflicts
- Excellent problem solving
- Demonstrate ability and willingness to work with others in a spirit of teamwork and cooperation, proactively delivering solutions for customers
- Proficiency in Excel and Power Point
- Advanced Excel skills and data presentation skills
- Impeccable organisational skills and the ability to multi-task
- Pro-active and results orientated
Qualifications: BS in Information Systems with 1 year of Experience
6. Professional Background for Ecommerce Analyst Cover Letter
- Strong ecommerce experience with good time-management skills.
- Ability to communicate complex analytical findings in a way that is understandable for business stakeholders
- Comfortable with challenging opinions using data to support
- Ability to multi-task and work to tight deadlines
- Proficient in English and Spanish
- Experience in analyzing complex data and large data volumes
- Proficient in Adobe Analytics or similar, Content Square
- Proficient in BI tools (Power BI, Tableau, QV….)
- Knowledge and application of best practice customer insight principles
- Analytical skills with understanding of measuring stock, margins, sales and returns in a report format
- Track record of identifying growth opportunities for the business from data analysis
- Experience in a data analytical or ecommerce trading role
- Previous experience in merchandising or working closely with the merchandising team
- Advanced Microsoft Excel proficiency.
Qualifications: BA in Business Analytics with 2 years of Experience
7. Education and Qualifications for Ecommerce Analyst Cover Letter
- Can make persuasive decks that tell a story and have captivating presentation skills.
- Understand and analyze customer data to identify areas of improvement for ad campaign performance
- Experience in an Ops or Customer Success at a high growth b2b saas company
- Ability to prepare financial and accounting documents
- In-depth paid search, display and social media campaign knowledge (specifically within eCommerce)
- Expert-level Excel, PowerPoint
- Ability to deliver business recommendations based on digital marketing data
- Strong problem-solving skills
- Strong Google Analytics, Google Campaign Manager and Google AdWords
- Strong understanding of customer journey and sales funnel
- Knowledge of SAP Hana, Azure, Mule Soft, Power BI, Tableau
- Advanced level Web analytics and data analysis skills.
- Ability to problem solve and co-ordinate with technical teams to achieve desired goals
- Excellent English speaking and writing skills.
Qualifications: BS in Data Science with 4 years of Experience
8. Knowledge, Skills and Abilities for Ecommerce Analyst Cover Letter
- Experience in web analytics, Adobe Analytics
- Demonstrated ability to turn analysis into action and results
- Experience with tag management systems
- Knowledge of A/B testing tools
- Retail industry experience highly
- Ability to work in a hands-on, fast paced, environment balancing multiple responsibilities and complex projects
- Ability to communicate clearly and effectively in a professional manner, both orally and in writing, at all levels within and outside the organization.
- Ability to cater analysis and message depending on the audience and level of detail
- Strong understanding of database management
- Digital commerce experience and Microsoft Office proficient.
- Professional experience in Consumer-Packaged Goods or Retail Industry.
- Data Management and/or Analytics experience
Qualifications: BA in Marketing with 4 years of Experience
9. Accomplishments for Ecommerce Analyst Cover Letter
- Ability to quickly learn necessary technical tools such as Profitero, Salsify, IRI, and Power BI
- Excellent written and oral communication skills
- Ability to adapt insights/key findings to be relevant for different audiences
- Demonstrated ability to build strong working relationships with sales team and key internal and external partners
- Possess a strong work ethic and can prioritize multiple deadlines
- Advanced proficiency in MS Office with a mastery of Excel
- Experience with data visualization tools such as Power BI and Tableau
- Programming skills such as Python or SQL
- Strong analytical skills with the ability to collect, organize, analyze and present information with strong attention to detail and accuracy
- Competent knowledge of the vitamin industry in Food, Drug, Mass Merchandising, and Digital/eCommerce channels
- Proven ability to make meaningful insights from data, even when data is incomplete
Qualifications: BA in Economics with 5 years of Experience
10. Key Qualifications for Ecommerce Analyst Cover Letter
- Demonstrable experience as a product analyst, web analyst, data analyst or similar
- A/B testing experience, and experience working with related tools
- Experience working with product analytics tools
- Experience using web analytics tools to generate key performance reporting and actionable insight
- Experience using data visualisation tools
- Highly numerate, proficient in Excel
- Strong oral, written and formal presentation skills, ability to communicate complex ideas in a simple way
- Ability to prioritise multiple requests against commercial impacts
- Proactive and a keen problem solver
- Experience of working within an eCommerce team or function
Qualifications: BS in Information Systems with 1 year of Experience