Published: Sep 11, 2025 - The Insights Director leads sector client accounts, ensuring timely, high-quality delivery while serving as the primary contact for stakeholder engagement, consultation, and issue resolution. This role manages a high-performing insights team, drives innovation, and partners with commercial and product teams to expand services and implement strategic improvements. The Director also steers sector growth, supports go-to-market strategies, and champions operational excellence and thought leadership.

Tips for Insights Director Skills and Responsibilities on a Resume
1. Insights Director, Ornua Co‑operative Limited, Evanston, IL
Job Summary:
- Be responsible for leading and shaping the culture of digital experimentation toward increased scale.
- Lead the education, adoption and scale of A/B testing tools, methodology and collaboration process across digital experience teams and marketing groups.
- Coordinate and define standard methodologies for the ideation, prioritization, design and approval process for all hypothesis tests.
- Partner with data science, analytics, product and design teams to build consumer empathy while putting consumer needs at the center of the development process.
- Lead and facilitate the data storytelling, insights, and recommendations for all results collected from each hypothesis test.
- Consult with internal experience teams to clearly establish key performance indicators and supporting metrics that matter most to their businesses.
- Manage executive visibility to current experiment volumes across teams.
- Define requirements for increased future experimentation capabilities.
- Identify current challenges, organizational findings and growth opportunities for the experimentation program, as it matures.
Skills on Resume:
- Consumer Insights (Hard Skills)
- Brand Strategy (Hard Skills)
- Innovation Management (Hard Skills)
- Data Analysis (Hard Skills)
- Strategic Thinking (Soft Skills)
- Leadership Influence (Soft Skills)
- Storytelling Clarity (Soft Skills)
- Cross Collaboration (Soft Skills)
2. Insights Director, AVIA, Chicago, IL
Job Summary:
- Work with top people leaders to understand their business and talent issues
- Collaborate with data analysts to integrate internal and external data, analyze the results, and synthesize information into key insights based on the leader’s needs and requests
- Advise on top people strategies, with responsibility for building measurement strategies for each initiative
- Present findings through formal presentation and data visualization tools
- Lead the development of new reports that are used by the People team and owner operators to monitor the people strategy
- Oversee the supplier to ensure all requirements for the warehouse are being met
- Lead the team to acquire and build new sources of data for reporting
- Work with key stakeholders and leaders on the long-term strategy for warehouse and reporting practices
- Lead the creation of People dashboards and be responsible for educating People leaders on how to interpret the results
Skills on Resume:
- People Strategy (Hard Skills)
- Data Integration (Hard Skills)
- Insight Synthesis (Hard Skills)
- Data Visualization (Hard Skills)
- Report Development (Hard Skills)
- Supplier Oversight (Soft Skills)
- Stakeholder Management (Soft Skills)
- Team Leadership (Soft Skills)
3. Insights Director, Credit Karma, Oakland, CA
Job Summary:
- Collaborate with key partners on the People team and other functions to define requirements and establish governance related to metrics and dashboards
- Act as a project manager on specific initiatives
- Scope the work, identify and collaborate with stakeholders, and effectively manage all deliverables
- Continuously seek ways to innovate all facets of the team’s accountabilities, including continuously improving survey practices, dashboards, visualization tools, etc.
- Work alongside people leaders to identify and prioritize research and analytical projects that are needed to solve key business problems
- Coach team members to develop and test hypotheses using advanced modeling methods
- Build knowledge for emerging trends in human capital management, as well as for industry
- Apply current and future trends to the needs
- Present findings to people leaders and across other functions of the organization
Skills on Resume:
- Metrics Governance (Hard Skills)
- Project Management (Hard Skills)
- Process Innovation (Hard Skills)
- Analytical Research (Hard Skills)
- Advanced Modeling (Hard Skills)
- Team Coaching (Soft Skills)
- Trend Awareness (Soft Skills)
- Presentation Skills (Soft Skills)
4. Insights Director, Ornua Co‑operative Limited, Evanston, IL
Job Summary:
- Work closely with business teams across the company to deliver against their needs for data and analytical products
- Envision business functionality and process that is required to deliver on corporate initiatives and objectives
- Execute and manage projects to support clients in developing and executing strategies
- Build relationships, strong working relationships with clients and partners across the organization, including influence, advice and support to key decision makers
- Work together with the data science team on solution development and become a super-user of datasets, dashboards and models
- Layer on analyses of own to accelerate insights creation and delivery to the OU team
- Focus on practical solutions that both empower short-term decisions and inform long-term strategy to identify and drive growth in the marketplace
- Understand the whys behind the data to enable fact-based decision making and have the ability to drive deployment, adoption and application of analytics
- Lead a cross-functional, networked team to develop and mature data products, ensuring that the products deliver the intended value to users
Skills on Resume:
- Data Products (Hard Skills)
- Process Design (Hard Skills)
- Project Execution (Hard Skills)
- Client Relations (Soft Skills)
- Solution Development (Hard Skills)
- Insight Generation (Hard Skills)
- Decision Support (Soft Skills)
- Team Leadership (Soft Skills)
5. Insights Director, BeiGene, Cambridge, MA
Job Summary:
- Lead the smooth running and management of projects and the team
- Ensure impactful delivery on all projects, understand current project needs, and identify ways to measure impact on clients' businesses
- Give added value, knowledge and partnership over and above project objectives
- Consciously look and seek opportunities to create impactful innovation, improve clients' businesses
- Ensure projects are accurately costed and run on budget, and report financial data
- Own the commercial target and forecasts
- Be accountable for every aspect of their team, including happy clients, motivated teams, team retention, and a clear vision aligned with the agency's ethos
- Develop and mentor a team of dedicated and passionate individuals, drive engagement and encourage a culture of learning and collaboration
Skills on Resume:
- Project Management (Hard Skills)
- Impact Measurement (Hard Skills)
- Client Partnership (Soft Skills)
- Business Innovation (Soft Skills)
- Budget Management (Hard Skills)
- Commercial Forecasting (Hard Skills)
- Team Leadership (Soft Skills)
- People Development (Soft Skills)
6. Insights Director, Meridian Consumer Research, Austin, TX
Job Summary:
- Monitor and analyze the performance of UserTesting.com
- Perform in-depth analyses that inform digital strategy and key initiatives
- Consult and set a strategy for data platforms to enable advanced analytics and personalization
- Collaborate with other analytical leaders to drive performance and enhance the business using various analytical approaches
- Create dashboards and reports that empower business owners to understand performance and identify opportunities for their line of business
- Present analyses, reports and recommendations to various stakeholders including executive leadership
- Collaborate with analysts and stakeholders to dig into data and form insights
- Research and evaluate trends in key website metrics and onsite behavioral patterns to identify areas of opportunity to maximize the experience and outcomes of visitors and related applications
- Identify additional resource needs, such as third-party support or additional analyst needs and provide business rationale and justification for such needs
Skills on Resume:
- Performance Analysis (Hard Skills)
- Digital Strategy (Hard Skills)
- Data Platforms (Hard Skills)
- Dashboard Creation (Hard Skills)
- Report Presentation (Soft Skills)
- Insight Generation (Hard Skills)
- Trend Evaluation (Hard Skills)
- Resource Planning (Soft Skills)
7. Insights Director, Lakeview Market Analytics, Seattle, WA
Job Summary:
- Lead the vision and strategy for data and analytics to support company growth
- Act as subject matter expert, guide the team and implement best practices for data management and analysis
- Work with stakeholders to identify and build analytical frameworks that support key projects and decisions
- Collaborate with marketing leadership to develop strategy, goals and KPIs through the entire marketing funnel from awareness to purchase
- Develop measurable frameworks by building KPIs, dashboards and ad-hoc reports to support performance expectations and define key metrics
- Own highly important processes and projects across the marketing organization such as LTV improvement, forecasting, product recommendation, etc.
- Provide actionable recommendations and conclusions from data that shape decisions
- Coach and grow a team of data insights analysts, ensuring their career progression and development
Skills on Resume:
- Data Strategy (Hard Skills)
- Data Management (Hard Skills)
- Analytical Frameworks (Hard Skills)
- Marketing Analytics (Hard Skills)
- KPI Development (Hard Skills)
- Process Ownership (Hard Skills)
- Actionable Insights (Soft Skills)
- Team Coaching (Soft Skills)
8. Insights Director, Greenfield Strategy Labs, Denver, CO
Job Summary:
- Be responsible for overseeing the current clients within a given sector, ensuring strong retention and growth across that portfolio
- Identify opportunities to grow the sector, work with sales and new business to target those opportunities
- Assist in closing of identified prospects as retained solutions
- Work with the relationship management team and strategic operations to identify opportunities to cross-sell to clients, taking other Cision products
- Work with in-house marketing and out-of-house PR team to create content relevant to their given sector, growing awareness of the company and the individual
- Deliver relevant industry information to peers and junior team members across the department to facilitate the growth of industry knowledge across relevant team members
- Lead on and drive innovation across the department on client accounts
- Gain a deep understanding of things such as Cision Impact, Brandwatch and PRN
- Build relationships with the insights offices located in EMIA and work to identify and coordinate integration opportunities
- Perform under minimal supervision with accountability for specific goals and objectives
Skills on Resume:
- Client Retention (Soft Skills)
- Business Growth (Hard Skills)
- Sales Support (Hard Skills)
- Cross Selling (Hard Skills)
- Content Creation (Hard Skills)
- Industry Knowledge (Soft Skills)
- Account Innovation (Soft Skills)
- Stakeholder Collaboration (Soft Skills)
9. Insights Director, Arbor Insights Group, Atlanta, GA
Job Summary:
- Be responsible for overseeing the clients within a given sector, ensuring high quality and on-time delivery of services
- Lead regular engagement with key customer stakeholders and serve as the primary escalation point in order to resolve insights-related issues, strengthen retention and customer satisfaction
- Provide high-impact consultation to customers utilising industry knowledge, media measurement and analytical capabilities in order to suggest recommendations and identify opportunities to make tactical and strategic adjustments
- Identify opportunities to grow the sector, work with sales and new business to target commercial opportunities, lead efforts to design and evolve customer insights programs
- Work with the commercial teams to identify opportunities to cross sell to clients taking other Cision products
- Support and lead efforts to qualify, scope and deliver proof of concept services as part of sales process
- Foster an environment of innovation within the team, deliver relevant industry information to peers and junior team members across the department
- Maintain an in-depth understanding of key industry news and relevant technological developments, such as but not limited to AI, machine learning, and measurement best practice
- Lead and manage team of insights production staff and program managers
- Be responsible for liaising with HR on all required matters, set performance standards and apply performance manage practices
- Support efforts to facilitate a learning and feedback environment, with regular one-to-ones, personal development plans, career mapping and success planning utilised
Skills on Resume:
- Client Delivery (Hard Skills)
- Customer Engagement (Soft Skills)
- Consultative Analysis (Hard Skills)
- Commercial Growth (Hard Skills)
- Cross Selling (Hard Skills)
- Proof of Concept (Hard Skills)
- Industry Awareness (Soft Skills)
- Team Management (Soft Skills)
10. Insights Director, BluePeak Consumer Intelligence, Portland, OR
Job Summary:
- Work with HR talent management and insights operational teams to recruit new talent into the business and support efforts to create strong candidate experience
- Act as project sponsor and manager for large-scale customer implementation and service re-scopes and expansions
- Identify which insight products would be the right fit
- Work alongside product development to funnel customer feedback into development considerations
- Support efforts to conceptualise and implement insights go to market changes and developments
- Work with in-house marketing team to create content and deliver thought leadership relevant to given sector, growing awareness of Cision and its services
- Build relationships with the global insights offices, peers and insights executives to identify and coordinate integration opportunities
- Work alongside operational management to ensure teams are operationally effective and compliant
- Support and contribute to efforts to deliver process improvements
- Take an active role in identifying synergy opportunities and optimising profitability
- Lead and contribute to change management initiatives
- Work collaboratively with resource planning function to establish resourcing need within sector and play a critical role in resolving resourcing challenges, workload balancing and determining split of responsibilities within team
Skills on Resume:
- Talent Recruitment (Hard Skills)
- Project Management (Hard Skills)
- Product Fit (Hard Skills)
- Feedback Integration (Soft Skills)
- Go To Market (Hard Skills)
- Thought Leadership (Soft Skills)
- Process Improvement (Hard Skills)
- Change Management (Soft Skills)
11. Insights Director, Pinnacle Insights & Data, Minneapolis, MN
Job Summary:
- Translate the wealth of social media data points into cohesive and actionable insights for clients and prospects
- Develop data strategies and roadmaps to propel client marketing activities forward
- Conduct social listening analysis on behalf of clients and prospects and work with wider teams to make data impact the work
- Design and conduct content optimisation programs, such as test and learn, engagement analysis, etc.
- Collaborate with local APAC MediaMonks offices to establish a cohesive approach to data in client and new business projects
- Collaborate with other global social data teams, offering an APAC view into major global projects
- Define measurement, KPIs and benchmarks frameworks for projects
- Own the reporting and analysis work for both campaigns and always on social media projects
- Present frequently to clients and attend client meetings, sometimes at client locations
- Work with clients, content strategists and third party data providers to enable automation of dynamic assets, personalized messaging and other types of content
- Enhance the data understanding of other departments of the agency
- Grow the data team by delivering high-quality work that makes clients want for more
Skills on Resume:
- Social Insights (Hard Skills)
- Data Strategy (Hard Skills)
- Social Listening (Hard Skills)
- Content Optimization (Hard Skills)
- KPI Frameworks (Hard Skills)
- Reporting Analysis (Hard Skills)
- Client Presentation (Soft Skills)
- Team Collaboration (Soft Skills)
12. Insights Director, EchoWave Research Co., Boston, MA
Job Summary:
- Manage the UX research and market insight team, including resources and budgeting
- Coach UX research and market insight teams towards excellence, ensure assignments are appropriately matched to team skill sets and strengths
- Have deep UX research and some design craft experience with a skill for communicating with leaders from every craft and the ability to drive UX vision in a highly strategic and tactical way
- Develop and execute on a UX strategy
- Lead the UX research and design craft, culture and methods across the company and support knowledge sharing
- Recruit, manage and mentor the UX research team in tools, best practices, processes, techniques, methodology and ensure the craft keeps developing
- Review deliverables and share learnings across the company
- Work closely with studio leadership and key stakeholders to align on goals and priorities
- Support market insights on understanding gaming markets and trend analyses, focused on factors from business performances to the evolution of gamer behaviors and tool analysis improvements
- Stay on the alert for emerging global trends and developments in the gaming industry
- Educate studios on core user experience principles and drive a user focused mindset across the company
- Investigate, evaluate and recommend new UX research and design techniques, technologies, methodologies and process improvements
- Actively influence, prioritize and make recommendations for studies and findings to team members and studio management
Skills on Resume:
- UX Strategy (Hard Skills)
- Team Management (Soft Skills)
- Design Craft (Hard Skills)
- Knowledge Sharing (Soft Skills)
- Trend Analysis (Hard Skills)
- User Education (Soft Skills)
- Process Improvement (Hard Skills)
- Stakeholder Alignment (Soft Skills)
13. Insights Director, Nova Insights Ltd., Charlotte, NC
Job Summary:
- Oversee the development, maintenance and communication of the ERM strategy for all operating entities within the enterprise with key internal and external stakeholders including the board of directors, risk committee, senior leadership and regulatory contacts
- Oversee the ERM department activities and processes in order to identify, assess, quantify, monitor and address risk exposures within and across all areas of the organization
- Oversee the ERM department activities and processes to ensure that risk assessments planned and assigned address the most significant risks and provide sufficient coverage of the risk universe
- Facilitate the ERM reporting strategy so all levels of management are aware of key risks, their measures, tolerance levels and exceptions
- Ensure the organization's actions are consistent with the identified risk appetite to improve corporate strategy planning and execution
- Reduce unexpected results from the organization as a whole
- Direct the corporate, financial and operational risk assessment and response functions in order to improve the organization's capacity to deal with uncertainty, associated risks and opportunities and build policyholder value
- Coordinate the divisional business and operational planning processes
- Represent division on companywide planning and administration director group
- Communicate divisional plans and performance within and outside the division
- Oversee the implementation of divisional metrics and produce periodic reports to track actual versus planned results
- Provide oversight and expertise in model governance and model risk management activities supporting independence for model validations by refining established model risk policies and procedures, monitoring compliance, defining model risk roles and responsibilities, defining model risk metrics and reports and establishing control standards for model development, implementation and use
Skills on Resume:
- ERM Strategy (Hard Skills)
- Risk Assessment (Hard Skills)
- Risk Monitoring (Hard Skills)
- Reporting Strategy (Hard Skills)
- Corporate Planning (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Model Governance (Hard Skills)
- Leadership Oversight (Soft Skills)
14. Insights Director, Horizon Consumer Insights, San Diego, CA
Job Summary:
- Lead and develop modern omnichannel-oriented insight professionals that are curious, execute research and analysis in an agile manner, and provide the guidance essential for all teams to apply to their own business objectives
- Execute on the leadership standards across quantitative and qualitative methods to understand the end-to-end shopping experience, and identify growth including leveraging controlled store tests, shopper journey mapping, decision trees, eye tracking and custom shelf testing for optimal conversion for products (including innovation)
- In partnership with the industry insights lead, collaborate with sales enablement, total beverage alcohol category and national accounts, e-commerce, DTC and leadership teams to anticipate what is to come from a shopper behavior and marketplace lens and apply that to prioritized initiatives
- Develop direct reports to address complex business problems with pace
- Serve as centralized source of expertise about the category and shopper, including what data sources, technology and methodologies can efficiently extract insights to inform business decisions
- Create and share best practices and tools to enable the business and proactively manage knowledge of past work
- Add value to knowledge sharing by connecting the dots about the ecommerce shopper, brick and mortar shopper, and retailer and traditional channel behavior for a true omni perspective
- Performance will be measured on the ability to change thinking, influence decisions and business strategy
Skills on Resume:
- Omnichannel Insights (Hard Skills)
- Research Methods (Hard Skills)
- Shopper Analysis (Hard Skills)
- Cross Collaboration (Soft Skills)
- Team Development (Soft Skills)
- Category Expertise (Hard Skills)
- Knowledge Sharing (Soft Skills)
- Strategic Influence (Soft Skills)
15. Insights Director, InsightBridge Consultants, Philadelphia, PA
Job Summary:
- Create and update dashboards, deliver periodic and on-demand performance reviews, and address ad-hoc requests based on internal and external data sources
- Provide data and analysis support leveraging consumer tools such as BMS, ADA, social listening, etc.
- Deploy, scale, develop and enhance statistical models to address key business questions
- Conduct growth driver modeling, marketing mix modeling, pricing, assortment, market structure, innovation forecasting, drivers analyses, category growth forecasts, etc.
- Manage vendors for external and syndicated data, ensure external syndicated data quality, delivery, organization and accessibility
- Manage asset tagging and hosting, and manage tools and assets including digital assets such as graphics database, etc.
- Build, maintain and enhance the LATAM insights GBS organization in close partnership with the sector VP for insights
- Manage service delivery of global consumer insights capabilities, BMS, ADA, 360AO and SL, in close partnership with the global capability lead and manager
- Manage service delivery of analytical support to global groups and DX, complement the HBS based team with the expanded time-zone coverage
- Play the role of gatekeeper of all internal and external market data, lead the agenda with key suppliers and maintain alignment among global and local needs for that subject
Skills on Resume:
- Dashboard Management (Hard Skills)
- Data Analysis (Hard Skills)
- Statistical Modeling (Hard Skills)
- Forecast Modeling (Hard Skills)
- Vendor Management (Soft Skills)
- Asset Management (Hard Skills)
- Service Delivery (Soft Skills)
- Data Governance (Hard Skills)
16. Insights Director, Crescendo Market Intelligence, Nashville, TN
Job Summary:
- Ensure that all market data is reliable in terms of quality and timing
- Lead the market analysis for each LATAM OU, category and brand across sector, answer main key business questions with data visualization, reporting and descriptive analysis
- Lead and develop visualization capability across sector and categories, enhance report automation and interactive dashboards generation across sector and categories
- Automate and enhance visualization capability across sector, evolve from static reports in Excel to interactive dashboards on Tableau and PowerBI software
- Lead annual negotiation process with Nielsen across sector for foods and beverages categories
- Lead the integration and recommendation of holistic solutions to key business questions based on market dynamics, macroeconomic situation and consumer trends to develop strategies for the channel to help grow the business
- Influence with insights and added value the AOP and SBP channels processes, help them build their strategies with data that validates the relevance of initiatives for business commercial partners and shoppers
- Manage and optimize business intelligence budget, seek synergies between channels and categories across the sector to determine the optimal use of the resources allocated to insights
- Lead a business intelligence center of service to accelerate sharp pencil decision-making strategies across the sector
- Lead support of the strategy and commercial analytics LATAM teams on PGM growth model process through different sources of information such as Canadian and global data, EuroMonitor, Nielsen, among others
Skills on Resume:
- Data Quality (Hard Skills)
- Market Analysis (Hard Skills)
- Data Visualization (Hard Skills)
- Dashboard Automation (Hard Skills)
- Vendor Negotiation (Soft Skills)
- Trend Integration (Hard Skills)
- Insight Influence (Soft Skills)
- Budget Management (Hard Skills)
17. Insights Director, Spectrum Insights Agency, Columbus, OH
Job Summary:
- Lead global market research studies in which findings will be used as a central resource across CX programs and to support specific CX-led projects
- Build well-rounded research competency with distinct areas of depth, including primary research (field, behavioral, ethnographic, etc.), data science, demographic or sociographic analysis, quantitative modeling, market landscape research, business intelligence, etc.
- Translate research findings into actionable insights across phases of operating model within Agile framework and communicate them effectively to business partners
- Lead trends and experience landscape research and leverage it to create immersive experience that stimulates new ideas and gets organization excited about the future
- Develop and lead customer immersion workshops for senior leadership to ensure proximity to the customer
- Coach junior team members to further develop research expertise and capability
- Provide support to CX measurement and management leads in the investigation of needs and pain points identification, operational change effectiveness and customer experience measurement trends
- Stay up to date on emerging research methods and providers to drive improvements in the insight generation process
- Codify market research best practices to be leveraged across CX projects
- Provide thought leadership on digital analytics and collaborate with measurement and management lead on program measurement optimization and establishment of a robust data platform for CX work
- Effectively and efficiently manage projects within budget and timeframes and manage vendor relationships for research and insights projects
- Oversee compliance for customer engagement programs to ensure policies and procedures are met
Skills on Resume:
- Market Research (Hard Skills)
- Primary Research (Hard Skills)
- Quantitative Modeling (Hard Skills)
- Trend Analysis (Hard Skills)
- Customer Immersion (Soft Skills)
- Team Coaching (Soft Skills)
- Thought Leadership (Soft Skills)
- Project Management (Hard Skills)
18. Insights Director, InsightForge Analytics, Salt Lake City, UT
Job Summary:
- Understand clients’ strategic and commercial imperatives and work with sales and research teams to help define research programme and create bespoke solutions
- Distil key insights from large amounts of information and translate these insights into actionable content by working directly with data science, machine learning and AI teams
- Play a key role in expanding reach within key clients and ensure business is retained long-term by providing an outstanding client experience
- Cross-functionally collaborate and project manage to create cogent and compelling presentations and output to share with clients
- Lead the daily management of key client relationships to ensure research helps address business critical issues
- Ensure satisfaction and retention of clients by delivering a solution that offers amazing value to the client
- Report directly to the global strategy director and line-manage 2–4 research managers or research executives
- Manage and develop a small but high-performing team, empower, support and direct
- Develop and maintain relationships with key customers and influence decisions at the senior management level
Skills on Resume:
- Client Strategy (Hard Skills)
- Insight Translation (Hard Skills)
- Client Expansion (Soft Skills)
- Project Management (Hard Skills)
- Relationship Management (Soft Skills)
- Client Retention (Soft Skills)
- Team Leadership (Soft Skills)
- Senior Influence (Soft Skills)
19. Insights Director, InsightWorks Research, Raleigh, NC
Job Summary:
- Track performance and ensure data integrity across Africa
- Identify opportunities and support strategic planning
- Manage the whole market research process across Africa
- Own and manage the insights and research budget
- Manage third-party agencies
- Manage and develop a team to deliver world-class insights, solutions and projects
- Define and execute the research strategy across Africa
- Lead and share expertise on complex projects, including trade offs, conjoint and key driver analysis
- Design new approaches to qualitative and quantitative projects
Skills on Resume:
- Data Integrity (Hard Skills)
- Strategic Planning (Hard Skills)
- Market Research (Hard Skills)
- Budget Management (Hard Skills)
- Agency Management (Soft Skills)
- Team Development (Soft Skills)
- Research Strategy (Hard Skills)
- Project Leadership (Soft Skills)
20. Insights Director, Vertex Insights Group, Tampa, FL
Job Summary:
- Coach and influence team to top performance, provide guidance to key stakeholders and support broader insights initiatives
- Lead the development and evaluation of new ideas with dependable and insightful tools to provide the category team with a strong understanding of consumer potential for innovative ideas
- Recommend and implement new research methodologies and approaches, as well as new ways of working and measurement
- Use consumer insights to identify category trends and create a compelling case for prioritizing projects
- Drive organizational adoption of actionable items by bringing consumer perceptions to life
- Partner with key vendors to continually refine and improve consumer discovery solutions
- Work with segmentation tools to identify core consumer needs and develop a portfolio map to allocate roles within the category
- Support other senior leaders in the business to drive forward the quality of products and services in the insight and measurement space
- Deliver strategy and insight projects across a group of key clients, work with account and strategy teams to help deliver
Skills on Resume:
- Team Coaching (Soft Skills)
- Idea Evaluation (Hard Skills)
- Research Methodologies (Hard Skills)
- Trend Identification (Hard Skills)
- Insight Adoption (Soft Skills)
- Vendor Partnership (Soft Skills)
- Segmentation Tools (Hard Skills)
- Client Strategy (Soft Skills)
21. Insights Director, InsightQuest LLC, Kansas City, MO
Job Summary:
- Develop data-driven insights and anecdotes and tell stories that exemplify the brand and value proposition
- Use data to develop stories that resonate with funders, donors, community organizations and residents
- Convert organizational programs, initiatives and organizational strategies into visually compelling stories for a broad range of executive and external stakeholder presentations
- Condense complex concepts and analyses into clear and concise takeaways that drive action
- Understand community need to interpret and summarize data in ways that disparate groups and organizations can easily apply to meet their unique objectives
- Collaborate with strategic information team members, marketing and communications, community impact, fundraising and other stakeholders to create and refine impact stories
- Ensure that diversity, equity and inclusion are a key lens through which stories and insights are developed
- Ensure that the industry thrives through this period of change and make sure they add value to the members in the work they do
- Oversee the messages, delivery and drive the enhancement of key evidence bases that support campaigns
Skills on Resume:
- Data Insights (Hard Skills)
- Storytelling Skills (Soft Skills)
- Visual Communication (Hard Skills)
- Simplification Ability (Soft Skills)
- Community Understanding (Soft Skills)
- Cross Collaboration (Soft Skills)
- Equity Focus (Soft Skills)
- Message Oversight (Hard Skills)
22. Insights Director, InsightSphere Ltd., Pittsburgh, PA
Job Summary:
- Ignite the consumer insights agenda across master brand and variants portfolio
- Partner with the global VPs and SIA team to deliver the strategic fundamentals necessary to unlock transformational growth
- Guide the brand innovation agenda and identify new, relevant and exciting opportunities for the brand
- Inspire the markets with data, perspective and consumer insights to guide business decisions
- Act as a strategic thought partner to the brand and market teams while being a role model for the insights team, passionately advocating for the voice of the consumer at every opportunity
- In partnership with the leadership team, lead the annual review of the situation assessment and brand positioning framework
- Build deep understanding of the proven growth drivers for the integrated activity plan
- Collaborate with insight partners across the organization and contribute to the wider data science practice
- Curate, promote and provide clarity of storytelling, act as opinion former and spokesperson across media channels
Skills on Resume:
- Consumer Insights (Hard Skills)
- Strategic Fundamentals (Hard Skills)
- Brand Innovation (Hard Skills)
- Data Inspiration (Soft Skills)
- Thought Partnership (Soft Skills)
- Growth Drivers (Hard Skills)
- Cross Collaboration (Soft Skills)
- Storytelling Clarity (Soft Skills)
23. Insights Director, Quantum Insights Partners, Phoenix, AZ
Job Summary:
- Work closely with sales, marketing and business leaders to define and implement a healthy and dynamic insights strategy that helps define the business vision and guide key decisions
- Lead and support a highly engaged team of data scientists, economists, analytics engineers, product owners and researchers to set focus, strategy and priorities that maximize the influence and impact of insights for the advertising business
- Promote robust data science practices and processes and ensure scalability, performance and high quality of work the team delivers
- Develop people and teams through coaching, mentoring and management support
- Communicate data-driven insights and recommendations to partners at the director, VP and executive levels
- Establish overall approach to business insights strategy, including the ability to align growth strategies with customer strategies through predictive analytics and effective product and portfolio execution and placement
- Lead and develop a team of business insights managers and analysts who utilize data to draw actionable insights to maximize customer profits and sales
- Direct the analysis of product strategies and performance in market to determine new opportunities to maximize category sales
- Employ a combination of technical skills, knowledge of research methodologies and statistical analysis to enhance understanding of customer behaviors
- Influence internal leadership on key decisions across categories, products and demand signals based on knowledge of customers and performance in market
Skills on Resume:
- Insights Strategy (Hard Skills)
- Team Leadership (Soft Skills)
- Data Science (Hard Skills)
- People Development (Soft Skills)
- Executive Communication (Soft Skills)
- Predictive Analytics (Hard Skills)
- Market Analysis (Hard Skills)
- Strategic Influence (Soft Skills)