Published: Sep 11, 2025 - The Insights Analyst leads end-to-end quantitative research projects, from advanced questionnaire design to delivering strategic insights and actionable recommendations. This role involves leveraging primary and secondary data sources, research tools, and integrated measurement frameworks to meet business objectives efficiently. The analyst also ensures quality execution through vendor management, innovative methodologies, and advanced analytical approaches.

Tips for Insights Analyst Skills and Responsibilities on a Resume
1. Associate Insights Analyst, Vantevo Insights Group, Dayton, OH
Job Summary:
- Produce deep dives and answer business questions from the PS Store content and channel optimisation teams
- Deeply understand how the PS Store structure and content impacts the customer experience and likelihood to purchase
- Proactively identify improvements in customer journeys through a combination of investigative analysis and testing strategies
- Prepare recommendations that the business can action to reduce any risk or maximise returns
- Present to business partners about customer behaviour on PS Store
- Govern the A/B testing program for the PS Store conversion rate optimisation team
- Organize regular forums to share insights and findings from deep dives, A/B testing and optimization
- Work with the monetization product team to define success criteria and evaluate the performance of new features
- Understand business challenges and opportunities and identify where data could help support business decisions
- Invent and adopt best practices in reporting and analysis including data integrity, report design, visualisations, validation and documentation
- Build and maintain robust critical metrics, support target setting and monitoring for conversion rate optimisation, verticals or teams
- Develop and deliver analytics reporting and dashboards by business areas
- Ensure that reporting and analytics are delivered in a timely manner to the business and relevant partners
- Stay up to date with reporting and analytics capabilities, tools and data sources
Skills on Resume:
- Data Analysis (Hard Skills)
- Customer Insights (Hard Skills)
- A/B Testing (Hard Skills)
- Report Design (Hard Skills)
- Dashboard Development (Hard Skills)
- Business Communication (Soft Skills)
- Problem Solving (Soft Skills)
- Stakeholder Management (Soft Skills)
2. Insights Analyst, Blue Ridge Analytics Solutions, Asheville, NC
Job Summary:
- Execute market, portfolio and brand level reporting of marketing KPI performance using dashboards, templated decks and reporting tools
- Leverage business performance explanations from teams around the world to incorporate considerations beyond data into reporting
- Explain business performance, drivers and optimisation opportunities
- Deliver against needs of stakeholders, requestors and end service users
- Support processes for output adherence and delivery to the agreed scope in line with the agreed timelines, aligned templates and content management
- Be responsible for the individual's optimal utilization of time
- Monitor and act upon regular feedback inputs from deliverables end users and business partners
- Flag and monitor any business risks related to delivering the operational output such as facilities, IT resources or recruitment efforts
- Be the primary executor responsible for a flawless support process and structure, including knowledge management and transfer
- Help reporting vertical leadership develop and fine-tune internal COE processes such as workflow mapping, pain points and bottlenecks management, both related to service delivery and internal center operations
- Improve existing processes based on a frequent end-user and business partner feedback loop
- Support efforts to establish a reporting sub-team within SCC as a delivery point of contact for all regular reporting needs for business partners
Skills on Resume:
- KPI Reporting (Hard Skills)
- Data Visualization (Hard Skills)
- Business Analysis (Hard Skills)
- Process Management (Hard Skills)
- Time Management (Soft Skills)
- Stakeholder Communication (Soft Skills)
- Risk Monitoring (Soft Skills)
- Process Improvement (Soft Skills)
3. Insights Analyst, Cormac Strategy Partners, Des Moines, IA
Job Summary:
- Partner with key stakeholders to understand business needs and translate them into research objectives and testable hypotheses
- Assist other members of the Client Research team and work with internal partners and external vendors to execute research studies
- Synthesize data across sources and summarize research findings
- Perform statistical analysis of survey data
- Assist in preparing research briefing and presentations
- Assist in building a research question bank and a research backlog
- Manage research archive and facilitate sharing and dissemination of findings
- Schedule interviews, screen participants, and coordinate field work logistics
- Act as the primary point of contact for programming surveys and managing the online interview/focus group platform
Skills on Resume:
- Research Design (Hard Skills)
- Statistical Analysis (Hard Skills)
- Data Synthesis (Hard Skills)
- Survey Programming (Hard Skills)
- Stakeholder Collaboration (Soft Skills)
- Presentation Skills (Soft Skills)
- Project Coordination (Soft Skills)
- Knowledge Management (Soft Skills)
4. Insights Analyst, Peridot Market Research, Reno, NV
Job Summary:
- Support the marketing, national account team and sales and marketing director with both information and the stories or insights behind the information
- Collate information from multiple sources such as Qlikview, Nielsen, EYC, Dunnhumby, Kantar, Consumer Intelligence etc, along with market sector reports and first-hand consumer research which will be used to focus attention on specific growth targets
- Mechanize certain reports and graphs for automatic creation so that most time can be devoted to developing consumer insight
- Prepare market gap analysis by category by customer at agreed regular intervals so the business and customers are fully aware of and exploiting the opportunities available, probably twice per annum
- Help to manage an insights budget, ensuring a maximum return on investment
- Integrate current data sources to deliver one cohesive data system
- Provide regular and systematic reports to internal and external stakeholders so that all are informed about category developments and opportunities for future growth
- Stay abreast of market trends to ensure that stakeholders are kept informed
Skills on Resume:
- Consumer Insights (Hard Skills)
- Data Integration (Hard Skills)
- Market Analysis (Hard Skills)
- Report Automation (Hard Skills)
- Trend Monitoring (Hard Skills)
- Budget Management (Soft Skills)
- Stakeholder Communication (Soft Skills)
- Analytical Thinking (Soft Skills)
5. Insights Analyst, Elmview Data Solutions, Syracuse, NY
Job Summary:
- Provide regular and ad hoc social media analysis and reporting
- Help global clients understand and better manage their social media profiles
- Support sales by exploring product data and translating it into compelling stories
- Liaise with the customer success management team in strategic meetings to provide crucial customer data and insights on clients' social media performances
- Pioneer innovation with development and product teams and deliver cutting-edge social media business insights
- Run micro-projects focused on company retention
- Maintain and improve CRM in cooperation with the development and reporting team
- Serve as a consultant providing user cases and how-to to demonstrate the value of the suite
Skills on Resume:
- Social Media (Hard Skills)
- Data Reporting (Hard Skills)
- CRM Management (Hard Skills)
- Product Innovation (Hard Skills)
- Client Consulting (Soft Skills)
- Storytelling Skills (Soft Skills)
- Cross Collaboration (Soft Skills)
- Customer Insights (Soft Skills)
6. Insights Analyst, Granite Bridge Consulting, Manchester, NH
Job Summary:
- Drive development of field force reporting within Power BI, delivering new best-in-class reporting for field on the go
- Support field force planning, focusing on maximising KPIs using field force tools such as CACI or Stay in Front
- Drive performance on key KPIs
- Deliver KPI performance on the grocery and independent channels to the field sales management team
- Understand field force activity profitability analysis and ROI modelling or cost per minute reporting
- Monitor post-event analysis to further enhance learnings and execution, delivering presentations to the field on the impacts made
- Work with the regional sales managers to ensure the field force is fully trained to the required levels
- Work with national and regional field sales managers on tracking incentives
- Understand how trends and the market may influence the team
Skills on Resume:
- Power BI (Hard Skills)
- KPI Management (Hard Skills)
- ROI Analysis (Hard Skills)
- Event Analysis (Hard Skills)
- Training Support (Soft Skills)
- Incentive Tracking (Hard Skills)
- Market Awareness (Soft Skills)
- Presentation Skills (Soft Skills)
7. Insights Analyst, Meadowlight Research Group, Eugene, OR
Job Summary:
- Leverage digital shelf and PROWL analytical tools and data resources and creatively adapt them to support the function's aims
- Lead the monitoring and enforcement of digital shelf alerts and look to set bespoke alerts to drive sales
- Data mining to bring forth opportunities and concerns while educating the wider team on what information is available in these tools
- Utilize multiple data sources to develop comprehensive go-to-market category strategies spanning across product, price, promotion and the digital shelf
- Create, prepare and present retailer presentations to appropriate teams including recommendations and next steps
- Support the team by influencing both internal processes and compliance programs and also activities with and through trading partners
- Develop and share data reports with the team that keep them informed of business trends, but also educate on how the space is evolving to share and inform sales and other relevant functions within the organization
- Develop relationships with the digital providers to partner on key initiatives and bring forward best practices
- Use category expertise, intellect, emotional intelligence and proactive communication skills to influence key stakeholders internally and externally to move category-driving agendas forward
- Research high-traffic keywords to help build top-quality product listings and enhance marketing efforts
- Consistently demonstrate attention to detail in analyzing and proactively monitoring brand performance by identifying growth opportunities, risks and driving sales conversion
- Develop and streamline necessary dashboards and one-off analyses, providing the ability to surface business-critical KPIs, monitor the health of marketing efforts and effectively communicate performance
- Convert data into insights including implications and recommendations that are actionable for the wholesale and or marketing team
- Regularly communicate business opportunities, results, updates and challenges to the necessary stakeholders
Skills on Resume:
- Data Mining (Hard Skills)
- Category Strategy (Hard Skills)
- Digital Shelf (Hard Skills)
- Dashboard Development (Hard Skills)
- Keyword Research (Hard Skills)
- Stakeholder Influence (Soft Skills)
- Business Communication (Soft Skills)
- Attention Detail (Soft Skills)
8. Senior Insights Analyst, Falcon Pine Insights, Lincoln, NE
Job Summary:
- Work with health services business units to execute operational, commercial, contractual and insights reporting
- Lead conversations with internal stakeholders to understand their business needs, offer recommendations to improve outcomes and provide insights into customer behaviour, profitability and segmentation
- Prepare data for reporting
- Complete any data mining needed to prepare new fields or measures
- Develop new reports, troubleshoot technical problems and implement enhancements in Power BI or other reporting tools such as Excel or SAS
- Develop predictive models and enhance data-driven business decision making and effectively lead a pipeline of analytics, reporting and data work
- Implement the health services data strategy and roadmap by implementing new reporting, analytics or modelling and or supporting the improvement of data flows, data processing or data storage by the senior manager, data and analytics
- Contribute to a collaborative model of centralised analytics
- Continually improve BAU processes through automation to drive efficiency and accuracy
Skills on Resume:
- Data Mining (Hard Skills)
- Power BI (Hard Skills)
- Predictive Modelling (Hard Skills)
- Process Automation (Hard Skills)
- Business Insights (Soft Skills)
- Stakeholder Engagement (Soft Skills)
- Problem Solving (Soft Skills)
- Collaboration Skills (Soft Skills)
9. Insights Analyst, Prairie Metrics Lab, Wichita, KS
Job Summary:
- End-to-end management of bespoke primary quantitative projects including advanced questionnaire design to support advanced data analytics, allowing for strategic reporting with actionable commercial insights and solid recommendations
- Development and scripting of quantitative questionnaires that deliver to project objectives on the Human Listening platform or other survey platforms
- Leverage research tools and technologies to ensure the most efficient delivery of research projects
- Manage fieldwork providers and conduct data quality checks
- Perform strategic analysis of primary quantitative research and secondary data to identify key insights aligned to the research brief
- Leverage secondary data sources to augment primary research findings including all offline and online media measurement tools, to deliver integrated measurement frameworks
- Liaise with research agencies to ensure project deliverables and the ongoing health of the relationship
- Proactively identify new and innovative research tools and technology
- Provide insights and support through participation in strategic brainstorming sessions and support internal client teams with research and data requests
- Identify advanced analytical approaches to use when conducting analysis
Skills on Resume:
- Questionnaire Design (Hard Skills)
- Survey Scripting (Hard Skills)
- Data Quality (Hard Skills)
- Strategic Analysis (Hard Skills)
- Insight Generation (Soft Skills)
- Agency Management (Soft Skills)
- Innovation Mindset (Soft Skills)
- Collaboration Skills (Soft Skills)
10. Insights Analyst, Sandstone Strategic Insights, Amarillo, TX
Job Summary:
- Develop new business analysis methodologies in support of the organization's business strategies with a direct impact on business
- Specify new analytical processes and standards based on the organization's strategy to set operational plans in the markets
- Convince others within the organization to use and follow new guidelines, concepts, customer scores and analysis methodologies
- Analyze complex issues and be able to significantly improve, change or adapt existing methods and techniques according to business needs from different functions such as finance, CRM, coffee, retail and consumer
- Develop reports and ad hoc analysis on customer data and sales data to be used by the CRM community worldwide
- Be the primary point of contact for markets and zones for any data and insights subject
- Be responsible and accountable for guiding and supporting markets and zones with business decisions
- Be responsible for developing business analysis methodologies and concepts to be used worldwide and by HQ business teams
- Extract data lists under demand following pre-defined criteria
Skills on Resume:
- Business Analysis (Hard Skills)
- Process Development (Hard Skills)
- Data Extraction (Hard Skills)
- Ad Hoc Reporting (Hard Skills)
- Stakeholder Influence (Soft Skills)
- Decision Support (Soft Skills)
- Problem Solving (Soft Skills)
- Global Collaboration (Soft Skills)
11. Insights Analyst, Birchwood Analytics Co., Madison, WI
Job Summary:
- Build and share with the CRM team both market and HQ insights and recommendations based on customer-centric activities
- Use HQ capabilities and methodologies to produce CRM deliverables both for markets and HQ
- Be the point of contact with the market to understand the market needs on the requests
- Respect the service level agreements and performance KPIs such as time to deliver and quality of delivery
- Train other analysts on methodologies and ways of working
- Create processes to automate and optimize the activities or tasks of the COE
- Maintain and develop regular and ad hoc dashboards, reports and analysis according to business needs
- Be responsible for data quality checks, delivering data lists for surveys and campaign targeting in a timely manner
- Provide continuous support to the markets on the tools developed by COE
- Contribute to CRM HQ capabilities, including support documentation, guidelines, templates and training of newcomers in COE
- Respect SLAs, projects, pipelines and agreed delivery timings
Skills on Resume:
- CRM Insights (Hard Skills)
- Dashboard Reporting (Hard Skills)
- Data Quality (Hard Skills)
- Process Automation (Hard Skills)
- Market Collaboration (Soft Skills)
- Training Skills (Soft Skills)
- Time Management (Soft Skills)
- Documentation Skills (Soft Skills)
12. Insights Analyst, Redwood Consumer Research, Fresno, CA
Job Summary:
- Lead and execute key research studies and business intelligence projects, both on a specific and agile basis, to support Bayer’s Crop Science division, teams, and their strategies;
- Provide proactive and reactive support based on the collection, analysis and reporting of publicly available information, syndicated databases as well as primary and secondary research;
- Lead proactive and reactive support of intelligence, insights and research which directly contributes to planning and strategic priorities of the division;
- Lead and manage day-to-day and real-time monitoring, analysis, research, actionable insights and recommendations globally across relevant information mediums, as well as primary and secondary research;
- Be responsible for creating and instituting searches, alerts, routine reporting and other information systems in support of internal customer requirements;
- Lead tailored and routine reporting of actionable insights and analysis that can proactively inform the company’s license-to-operate and business functions within Crop Science, as well as support reporting processes.
- Lead account management of and workstreams with different vendors, technologies and systems that can drive continuous improvement in the intelligence, trend detection and awareness, as well as research methodologies central to Crop Science’s license to operate environment;
- Lead design, development and socialization of trend reporting programs with vendors to ensure that Crop Science leaders globally are briefed and prepared for projected landscape developments;
- Contribute to and/or lead support on spill-over demand on key Insights workstreams related to CS PASS requests;
- Co-led major Bayer organizational-wide and divisional-wide reporting processes;
- Be accountable for the Insights team’s operations, including supporting the SharePoint site as well as supporting routine calls with partners.
Skills on Resume:
- Business Intelligence (Hard Skills)
- Trend Analysis (Hard Skills)
- Data Reporting (Hard Skills)
- Vendor Management (Hard Skills)
- Strategic Insights (Soft Skills)
- Stakeholder Communication (Soft Skills)
- Project Leadership (Soft Skills)
- Information Monitoring (Hard Skills)
13. Insights Analyst, Indigo Data Strategies, Springfield, MO
Job Summary:
- Develop presentations, overviews and tactical points of view that explain in detail media performance results to internal stakeholders and clients
- Set up appropriate testing scenarios to determine key insights and answers to key business questions
- Observe, analyze and report on digital media campaigns and provide recommendations for optimization by acting as the connective tissue between media planning, media buying, Carat and other agencies for data, analytics and insights
- Leverage the data and insights that client provides to bring strong data-driven thinking to media and creative touch-points
- Integrate and work with any martech stack that the client has in place and help bring the customer journeys that have already been created to life
- Build consumer and audience profiles using CCS, CCS Planner and other behavioral data
- Work with the client to develop first, second and third-party data segments to deliver against or exceed benchmarks during planning, optimizations and maintenance
- Generate insights informing optimal audience
- Generate insights for campaign and organic site traffic
Skills on Resume:
- Media Analysis (Hard Skills)
- Campaign Reporting (Hard Skills)
- Data Integration (Hard Skills)
- Audience Profiling (Hard Skills)
- Insight Generation (Soft Skills)
- Optimization Strategy (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Testing Scenarios (Hard Skills)
14. Insights Analyst, Larch & Stone Insights, Boise, ID
Job Summary:
- Work under the guidance of insights managers and research managers to manage a daily, weekly and monthly schedule ranging from data quality assurance, report writing to client presentations
- Produce carefully written and constructed business reports that provide in-depth analysis of available data for better communications, marketing and brand management
- Confidently present reports on a periodic basis and at times, analysis frameworks for pitches in front of stakeholders and decision-makers
- Proactively study best practices in media analysis and other communication research concepts
- Manage projects effectively in order to meet client deadlines and to allow for collaboration or review
- Maintain and monitor high accuracy levels and quality standards
- Create analysis frameworks and briefs that match client interests and meet their objectives
- Innovate work processes by developing and managing macros, data visualisation tools and other means to lessen manual analysis treatment while maintaining the accuracy of the data
- Ensure data analysis is completed with a high standard of quality through various methodologies and processes
- Maintain a consistent daily output of reports while maintaining a high level of accuracy and keeping to strict client deadlines
- Provide support to other insights analysts, data analysts and data assessors in accessing, understanding, entering and performing quality control checks on data
Skills on Resume:
- Report Writing (Hard Skills)
- Data Analysis (Hard Skills)
- Data Quality (Hard Skills)
- Data Visualization (Hard Skills)
- Presentation Skills (Soft Skills)
- Project Management (Soft Skills)
- Process Innovation (Soft Skills)
- Collaboration Skills (Soft Skills)
15. Insights Analyst, Skyline Consumer Metrics, Billings, MT
Job Summary:
- Translate internal briefs and questions into analytical projects including refining the initial ask and asking the right questions, working through potential hypotheses and storyboarding the output
- Conduct analysis using in-house analytics tools and be comfortable analyzing a range of social and business data
- Build and test queries on in-house social and search data tools
- Build and maintain dashboards for internal customers using internal visualisation tools
- Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
- Synthesize data and analysis into impactful, action-oriented reports for internal stakeholders
- Communicate the key findings and insights to senior stakeholders and peers both conversationally and in a formal presentation style
- Monitor the progress of deliverables and actively work with delivery analysts in the extended offshore team on complex briefs
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
- Arrange a follow-up meeting with internal business partners after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service
- Maintain a catalogue of previous requests or projects and own the central database of case studies or outputs
- Proactively flag any workload issues or problems to the analytics manager and identify opportunities for new services based on demand
- Update workflow trackers on a daily basis
- Upload briefs and deliverables to the knowledge-sharing platform
- Partner with local consumer and market insights and marketing stakeholders to educate the local market on what the team can do and align all research projects to the strategic priorities of the local market
Skills on Resume:
- Analytical Projects (Hard Skills)
- Data Analysis (Hard Skills)
- Query Building (Hard Skills)
- Dashboard Management (Hard Skills)
- Insight Reporting (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Workflow Management (Soft Skills)
- Knowledge Sharing (Soft Skills)
16. Insights Analyst, Willow Creek Research Group, Lubbock, TX
Job Summary:
- Liaise and align with business partners to set up and execute ongoing business intelligence reportings and analytics including macro trends, category or competitor movements and brand performance using dashboards, templated decks and reporting tools
- Leverage business performance explanations to incorporate considerations beyond data into reporting
- Provide preliminary commentary to explain business performance, drivers and optimisation opportunities
- Monitor key channel, customer, competitor and emerging player performance and execute reporting at required intervals
- Provide responses to ad hoc follow-ups when double-click required with tables, charts and stories using relevant data
- Support processes for output adherence and delivery to agreed scope in line with the agreed timelines, aligned templates and content management
- Support communication processes with reporting vertical leaders and business partners including project planning, workflow monitoring, quality checks and ongoing changes
- Improve existing processes based on a frequent end-user and business partner feedback loop
- Build and manage long-term partnerships with best in class external vendors who provide superior quality of deliverables or data to support business intelligence needs and ensure contingency or action plans when dissatisfactory results arise
Skills on Resume:
- Business Intelligence (Hard Skills)
- Trend Monitoring (Hard Skills)
- Performance Reporting (Hard Skills)
- Data Visualization (Hard Skills)
- Process Management (Hard Skills)
- Stakeholder Communication (Soft Skills)
- Vendor Management (Soft Skills)
- Process Improvement (Soft Skills)
17. Insights Analyst, Morningridge Market Analysts, Fargo, ND
Job Summary:
- Perform continuous maintenance and improvement of Visier
- Serve as a data and analytics subject matter expert on cross-functional data projects to ensure optimal process design and preserve historical continuity in downstream systems like Visier
- Lead HR reporting and analyses and train teams to be self-sufficient in generating analytics from Visier
- Communicate analyses and reporting concepts to non-technical audiences
- Provide coaching and training on use and interpretation of data
- Build requirements for data feeds and direct IT partners in the creation of data extract reports to feed the Visier platform
- Gather, validate, understand and utilize data for HR or employee analyses and play a key role in analytics and data governance projects, oversee training and execution of role-based security processes and protocols
- Produce results from analyses that will be used to inform and influence HR leaders and to drive people-related business questions turning insights into action
- Build content in Visier to facilitate this process
- Support data management activities including data capture and management to support analytics outcomes and identification and data cleanliness issues across HR systems and processes
- Design and implement data repositories such as an HR data lake to optimize data storage and integration, for example, build a survey data database to track respondent management
- Help identify organizational trends, leading indicators and creative talent metrics
Skills on Resume:
- HR Analytics (Hard Skills)
- Data Governance (Hard Skills)
- Visier Management (Hard Skills)
- Data Integration (Hard Skills)
- Training Skills (Soft Skills)
- Communication Skills (Soft Skills)
- Trend Analysis (Hard Skills)
- Stakeholder Influence (Soft Skills)
18. Insights Analyst, Clearwater Metrics Firm, Tallahassee, FL
Job Summary:
- Monitor and report on content performance across all platforms including website, iOS, Android, tvOS, Roku, Sling TV, Facebook, YouTube, Instagram, Twitter and more
- Work with digital to grow newsletter subscriptions and engagement
- Create and maintain reports for internal and external stakeholders
- Work with content and distribution teams to optimize content for distribution across platforms, site, apps and syndication
- Analyze data from social platforms, analytics tools and first and third-party research
- Use this data to form recommendations for content, product and distribution optimization
- Create content, tech, distribution and strategic recommendations based on analysis of the data available
- Provide each team with the data and insights they need to continuously improve performance
- Keep up to date on platform and industry news and changes
Skills on Resume:
- Content Analytics (Hard Skills)
- Data Reporting (Hard Skills)
- Social Analysis (Hard Skills)
- Distribution Optimization (Hard Skills)
- Industry Awareness (Soft Skills)
- Stakeholder Communication (Soft Skills)
- Insight Generation (Soft Skills)
- Newsletter Growth (Hard Skills)
19. Insights Analyst, Harborline Analytics LLC, Mobile, AL
Job Summary:
- Conduct a broad range of strategic business planning including category management, space management, product evaluation, promotion planning and evaluation, trade funds evaluation and resource allocation
- Analyze retailing and shopper or consumer behaviors including building insights and data-driven strategies, leveraging macro-economic, consumer and retail insights, leading to clear implications and recommendations
- Identify, measure and quantify brands and competitors trends and opportunities including creating and maintaining weekly and monthly reporting vehicles
- Enhance business operations through the development of consultative insights and presentations directed towards generating increased sales
- Manage the use and application of syndicated and non-syndicated data resources
- Strategically leverage analytical insights to further the growth of the category and identify merchandising growth opportunities
- Understand capabilities and processes and be able to recommend insights-based actions that generate incremental revenue
- Develop and share best practices including templates, analyses and methodologies
- Be recognized internally and externally as a thought leader in category management insights and trends
- Coordinate efforts with the field insights team to manage the completion of national client presentations and analyses
- Analyze and present post-promotion analysis quantifying impact on the brand and category
Skills on Resume:
- Category Management (Hard Skills)
- Space Management (Hard Skills)
- Trend Analysis (Hard Skills)
- Promotion Evaluation (Hard Skills)
- Data Insights (Hard Skills)
- Strategic Planning (Soft Skills)
- Presentation Skills (Soft Skills)
- Thought Leadership (Soft Skills)
20. Senior Insights Analyst, Copperleaf Business Insights, Little Rock, AR
Job Summary:
- Perform hands-on analysis of large volumes of web analytics using tag or log-based collection, customer data and other quantitative data points
- Define key metrics to measure website performance, construct tracking dashboards and maintain general reporting structures for clients
- Consult with clients and internal teams on projects requiring web analytics platform selection, implementation and or existing platform remediation
- Manage tracking and reporting across ongoing digital marketing such as search, display, email, and social campaigns
- Serve as subject matter expert on web analytics implementations across multiple projects
- Provide data insights using web analytics and third-party data sources to inform site and campaign strategies
- Develop detailed dashboards to deliver standardized reporting for site and campaign performance across various business objectives
- Develop web analytics reporting frameworks and templates, client deliverables and reports
- Develop and document web analytics guidelines and standards for client projects across the company
Skills on Resume:
- Web Analytics (Hard Skills)
- Data Reporting (Hard Skills)
- Dashboard Development (Hard Skills)
- Platform Implementation (Hard Skills)
- Digital Marketing (Hard Skills)
- Client Consultation (Soft Skills)
- Insight Generation (Soft Skills)
- Standards Documentation (Hard Skills)
21. Insights Analyst, Sterling Pine Research Group, Charleston, WV
Job Summary:
- Create analytics solutions that deliver efficient distillation of multiple data sources to enable identification of risks and opportunities.
- Be responsible for the delivery of periodic reporting solutions for insight, marketing and commercial operations teams.
- Support brand and commercial projects, ensuring external information informs decision-making.
- Deliver great planning and execution by identifying opportunities to consolidate analysis, including market and consumer, to drive efficiency.
- Build functional knowledge of commercial teams to optimise outputs and to create a talent pool for succession planning in related functions including insight, category and shopper, BOPs.
- Create and maintain efficient commercial reports with a keen eye for identifying changes in trends.
- Define and test hypotheses with the objective of improving trends to align to commercial and strategic targets.
- Present data-driven recommendations and strategies to the cross-divisional stakeholders, the manager and the head of marketing.
- Support in building a reporting and analysis strategy for optimal marketing campaign performance to maximise customer lifetime value.
- Lead the development of self-service reporting and analysis by creating and owning business reports and insight products.
- Conduct data analysis to solve business problems through the use of statistical and machine learning models.
- Continuously sharpen the skillset by learning and maintaining knowledge of existing and emerging business intelligence tools.
- Collaborate with the internal and global data engineering teams on the design, development and maintenance of data infrastructure including data models.
Skills on Resume:
- Data Analysis (Hard Skills)
- Reporting Solutions (Hard Skills)
- Trend Monitoring (Hard Skills)
- Hypothesis Testing (Hard Skills)
- Machine Learning (Hard Skills)
- Business Communication (Soft Skills)
- Stakeholder Engagement (Soft Skills)
- Strategic Planning (Soft Skills)
22. Senior Insights Analyst, Whitefield Market Metrics, Dover, DE
Job Summary:
- Drive deeper workflow integration and value of content demand analytics capabilities within partners by working with them to define key insights and then develop them using the global audience demand measurement system and deliver them in person via clear, well-communicated reports.
- Act as an integral part of ongoing relationships with partners as the direct liaison between insight activities and partners, working closely with the regional director.
- Focus on understanding the needs of partners and proactively providing content-demand-based solutions to make their work easier and more valuable to their teams.
- Work closely across the team to follow, understand and leverage reports created in other regions and for existing partners, including assisting in anonymisation of reports.
- Focus on consistently pursuing the best in the world insight and data outputs.
- Build and maintain core datasets and reports needed for loyalty and CJR management information across products, programmes and metals, and present them in a self-service or dashboard style format.
- Work with finance to produce accurate and insightful P and L reporting as well as partnerships reporting to support partner managers and commercial performance managers in decision-making.
- Lead work on forecasting, budget and target setting for the loyalty and customer journeys and reward team, both during budget or reforecast cycles, but also as part of the ongoing drumbeat to monitor and deliver commercial performance.
Skills on Resume:
- Content Analytics (Hard Skills)
- Data Reporting (Hard Skills)
- Dashboard Development (Hard Skills)
- Forecasting Skills (Hard Skills)
- Partner Engagement (Soft Skills)
- Insight Communication (Soft Skills)
- Relationship Management (Soft Skills)
- Strategic Support (Soft Skills)
23. Junior Insights Analyst, Valleygate Strategy Solutions, Roanoke, VA
Job Summary:
- Deliver insights to the CRM organization including regular reporting, bespoke analytics support and business case support.
- Use SQL scripting to manipulate and extract data from large relational databases.
- Design and develop daily, weekly and monthly dashboards.
- Manage, update and validate monthly KPIs and other periodic reports.
- Assist different stakeholders with any value-added or ad hoc analysis.
- Create insights from transactional data and present results to stakeholders.
- Assist with the execution of projects by compiling, analyzing and interpreting sales data and consumer data, writing client reports and building presentations.
- Summarize data in tables, charts and graphs, review data for errors and inconsistencies.
- Draft reports and presentations with simple data interpretation including category overview and issue-based content.
- Set up and refresh regular reports.
- Share and actively search for best practice examples, and implement the approach in own work
Skills on Resume:
- SQL Scripting (Hard Skills)
- Data Extraction (Hard Skills)
- Dashboard Development (Hard Skills)
- KPI Reporting (Hard Skills)
- Ad Hoc Analysis (Hard Skills)
- Insight Presentation (Soft Skills)
- Report Writing (Soft Skills)
- Best Practices (Soft Skills)