What Does A Commercial Do?

WHAT DOES A COMMERCIAL DO?

Updated: Jun 03, 2025 - The Commercial Professional develops and implements effective commercial strategies to maximize revenue and market share. This role involves conducting thorough market analysis to identify growth opportunities and competitive positioning. The position also builds and maintains strong relationships with clients, partners, and key stakeholders to ensure long-term business success.

A Review of Professional Skills and Functions for Commercial

1. Commercial Account Manager Details

Client Relations: Day-to-day point of contact for commercial clients and the network
Communication Coordination: Coordinate feedback between the network, the Commercial team, and the Brand Experience Center
Project Management: Project/Action plan monitoring and follow-up
Reporting: Account Scorecarding, Service Metrics Reporting, NPS/Webpunch monitoring and reporting
Customer Analysis: Provide and implement SLA and key metric customer service analysis/solutions
Client Engagement: Attend client meetings
Training Facilitation: Facilitate network trainings and communications regarding commercial partners
Client Communication: Report communication to commercial clients
Meeting Facilitation: Facilitate Meetings/Calls with Commercial Clients
Strategy Execution: Project manager for commercial processes and strategy to obtain growth
Team Participation: Participates in company or team development events and meetings, including owner school and Meet the Team presentations on behalf of the Commercial Division
Contract Management: Complete needed contract amendments, monitor expiration, and facilitate renewals
Conflict Resolution: Customer Satisfaction and conflict resolution with commercial clients and the network

2. Commercial Accountant Responsibilities

Accounts Receivable: Collaborates with customers to ensure timely and accurate receipt of payment based on approved terms. Communicates issues and concerns with the salesman and the Director
Claims Processing: Acts as liaison with internal and external departments to properly process shortages and damage claims and ensure proper payment is applied
AR Meetings: Attend weekly A/R meetings with VP Finance to update on any outstanding A/R issues or concerns
Contract Coordination: Coordinate and maintain vendor deals and contracts offered to the department and passed to CAPS
Vendor Documentation: Provides documentation for vendors through various billback programs and contracted deals
Customer Support: Supports department customers with documentation and efforts to train on MDI InTouch
Invoice Training: Provides invoice support and training on submission processes
Billing Support: Supports Commercial Accounts staff concerning billing of customers and collections
Export Invoicing: Collaborates with Export Compliance Manager to ensure proper customer invoicing for services provided
Client Invoicing: Manages all Consolidation Services Client Invoicing, estimated to reach $600,000 per year in revenues
Invoice Management: Works closely with Consolidation Services Warehouse Manager and Supervisor to invoice Clients timely, efficient, and accurate manner
Collections Management: Responsible for managing AR collection for Consolidation Services clients
Financial Reporting: Prepare financial reports for monthly and yearly statements for Consolidation Services

3. Commercial Analyst Job Summary

Strategic Planning: Create a strategic plan for online and offline expansion to address new customer and revenue growth opportunities
Business Expansion: Drive the expansion of the business and ensure a very fast roll-out with a keen eye for detail and quality
Sales Strategy: Propose and execute an opening or closing of a sales channel depending on business needs and strategies
Channel Management: Manage current and existing sales channels across different platforms
Loyalty Program Design: Design a loyalty program for customers across all channels, optimized for revenue
Customer Journey Optimization: Design and implement a shopping journey optimized for revenue and work with related teams
Sales Operations: Manage the day-to-day online and offline sales operations within the company
Relationship Management: Maintain good relationships with external parties such as distributors, eCommerce account managers, department stores, etc.
Performance Analysis: Analyze store performance and feed relevant, insightful information to other departments such as Product Development, Branding, and Marketing

4. Commercial Assistant Accountabilities

Title Submission: Submission of titles and licensed products to distributors and other clients at regular intervals
File Management: File management (cover images, marketing spreads)
Copy Distribution: Sending out complimentary copies and book review copies
Award Submission: Submitting titles to relevant awards
Product Listing: Maintaining an up-to-date master product list
Partner Coordination: Working with overseas partners when requests come through
Catalogue Maintenance: Maintaining the Licensed product catalogues
Library Management: Maintaining the library with all published books
Market Awareness: Staying conscious of competitors in the market
Profit and Loss Support: Assisting with Profit and Loss preparation and working with production
Marketing Support: Assisting with the marketing and PR documents
Catalogue Creation: Assisting with the creation of the annual Christmas and Education catalogues
Schedule Management: Keeping the Publishing Schedule up to date, and changes are made immediately
Presentation Support: Assisting with presentations required for retail

5. Commercial Associate Functions

Operational Support: Give operational support to the commercial/strategic side of the protein business EMEA region
Contract Management: Arrange and follow up on contracts and customer-specific requests, and commitments
Sample Coordination: Organize and/or monitor the sample process for protein products
Cost Modeling: Help monitor and create cost models for new developments and the external supply chain
Market Research: Research, competition, target market landscape, and new application introductions
Meeting Support: Support/join meetings (Presentations, reports, marketing liaison, pitches)
Report Analysis: Prepare reports and analyze abnormalities, and report back on them
Internal Communication: Go to the person for internal communication for protein-related priorities
Sales Support: Play an active role in achieving sales budgets
Sample Evaluation: Follow up and evaluate samples
Trade Data Collection: Collect import and export data
Project Assistance: Assist in the completion of the long-term projects
Application Research: Research potential new applications and markets

6. Commercial Banker Job Description

Strategic Sales: Strategic focus on large, more complex commercial client activity through relational selling as a trusted advisor role to assist them in recognizing opportunities and risks while helping them accomplish their goals through their use of the Bank’s products and services
Credit Negotiation: Establishes and negotiates the terms under which large commercial credit will be extended, including cost, risk, and profitability, determining the method, schedule, and collateral requirements
Financial Analysis: Reviews and analyzes complex financial information to determine a borrower’s creditworthiness
Credit Presentation: Presents recommendations to the loan committee and exhibits a deep understanding of the credits presented
Profitability Management: Responsible for the profitability of all commercial relationships within the portfolio
Portfolio Management: Responsible for ultimate portfolio management, including borrowing base and/or construction draw processes
Loan Monitoring: Monitors loan repayment activities, the collection of past due accounts, and credit and collateral deficiencies
Policy Compliance: Adheres to loan policies and procedures with complete documented files to ensure satisfactory reviews from internal and external audits
Cross-Selling: Actively cross-sells other bank products, such as all commercial products, treasury management, employee benefits, and wealth management services, to build deep banking relationships
Community Engagement: Becomes active in the community through membership in business organizations, community events, and/or non-profit organizations, where one can be in a position to advance the reputation of the Bank
Regulatory Compliance: Ensures all departmental documents and activities are performed in compliance with applicable laws, regulations, policies, and procedures, including completion of required compliance training

7. Commercial Controller Overview

Cross-Functional Collaboration: Partner with the Sales, Marketing, and Product Development teams to enhance commercial insights and decision-making
Commercial Analysis: Provide sound commercial and analytical support to the senior leadership team
Strategy Implementation: Collaborate with senior leadership to implement business strategy through systems enhancements, process improvements, and broad commercial insight
Process Improvement: Facilitate continuous improvement for management of pricing, rebates, and margin outcomes, and reduce complexity for both the company and customers
Project Support: Support strategic projects and provide financial support to all business leaders
Stakeholder Communication: Communicate findings to key stakeholders, senior management, and non-financial organization members
Data Standardization: Collaborate with global Financial Planning and Analysis team members to standardize the data and leverage the system usage
Reporting Execution: Execute month-end reporting requirements for the North American region with accuracy and according to timelines
Budgeting and Forecasting: Key accountability for producing the annual budget, Profit and Loss for the business, as well as the relevant sales and margin forecasting processes
Team Mentoring: Provide mentoring, coaching, and support to other members of the Finance team
Audit and Compliance: Effective and proactive management of other areas of responsibility, including external reporting, relevant areas of the annual audit process, sales rebates, and incentives
Functional Support: Support of other functional areas and cross-functional relationships (i.e., Human Resources, Payroll, IT, Group Finance)
Global Coordination: Maintain a functional and respectful relationship with the Global Financial department of Datamars Group in Switzerland

8. Commercial Credit Analyst Details and Accountabilities

Credit Review: Review all pertinent credit and financial information, including reporting services, credit bureaus, and other companies
Investigation Assessment: Determine the need for a more thorough investigation or additional information
Financial Analysis: Analyze financial statements and related materials
Credit Evaluation: Prepare a summary, present facts, and offer opinions concerning creditworthiness
Risk Rating: Assign an overall risk rating to the credit request
Loan Structuring: Assist in the structure of loan requests, including suggestions on terms, conditions, collateral, and guarantors
Policy Compliance: Monitor credit policy compliance by verifying adherence to the Commercial Credit Policy, and commenting on any risk associated with non-compliance
Customer Profiling: Develop and maintain financial background information on present and prospective customers
Credit Analysis: Develop credit analyses for use by lending officers or committees in the making of lending decisions on new credit approvals and renewals
Regulatory Compliance: Adhere to applicable compliance/operational risk controls following Company or regulatory standards and policies
Diversity Promotion: Promote an environment that supports diversity and reflects the Bank's brand
Internal Controls: Maintain internal control standards, including timely implementation of internal and external audit points, together with any issues raised by external regulators

9. Commercial Director Duties

Commercial Strategy: Co-develop and own the overall commercial strategy and be the key accountable stakeholder for commercial success
Revenue Achievement: Develop and achieve or exceed annual revenue targets
Sales Cadence: Establish a sustainable, consistent weekly and monthly cadence for the sales team with clear metrics established and adhered to
Team Coordination: Work with Business Development and Client Success Team Leads in creating processes and guidelines to enable teams to work cohesively to maximize revenue
Revenue Optimization: Create new revenue streams and optimize existing revenue models; drive the pricing and packaging strategy for all portfolio products
Goal Setting: Convert annual revenue targets into motivating goals, incentives, and action plans for Business Development and Client Success teams
Team Leadership: Lead, inspire, and grow direct reports and other market- and business-focused staff
Product Alignment: Ensure Research and Development and product innovations are aligned with commercial efforts, based on a deep understanding of data and how it can solve client needs, helping minimize churn and maximize lifetime value
Solution Development: Drive solutions with the Platform, Insights/Research team, and Market Leads to optimize the company’s ability to generate more revenue and improve customer retention
Revenue Reporting: Manage and report on revenue performance and commercial initiatives
Networking: Develop and maintain an industry network, giving a steady flow of leads for teams
Client Relationship: Build relationships with the biggest clients and partners, gaining trust through thought leadership on the games or esports industries

10. Commercial Engineer Tasks

Customer Analysis: Thoroughly analyze customer requests and requirements
Asset Auditing: Audit existing assets - collection of existing information and improvement identification
Technical Documentation: Develop all relevant technical documents - Process Description, PFD, Piping and Instrument Diagram, etc.
Subcontractor Consultation: Consult subcontractors and evaluate their subsequent offers
Sales Support: Sales assistance during customer meetings
Cost Estimation: Establish the scope of supply and all associated costs (installation, commissioning, rental, consumables, labour, third-party supply, freight, etc.)
Risk Management: Identification and mitigation of all project-associated risks with a strong focus on EHS
Proposal Development: Proposal development with a strong focus on value proposition
Leadership Presentation: Present the complete package to leadership for approval purposes
Stakeholder Collaboration: Establish a strong internal network to ensure successful collaboration with all stakeholders

11. Commercial Excellence Manager Responsibilities

Program Implementation: Implement the Group's Commercial Excellence program in close collaboration with the EMEIA headquarters teams based in London, the ASSA ABLOY FRANCE Business Unit managers, and other departments
Channel Management: Coordinate the distribution strategy and channel management with tools and processes, aiming for a professional and proactive customer account management
Service Strategy: Develop and support the implementation of service strategies based on value creation and efficiency
Strategic Planning: Prepare the strategy deployment through scenario assessment and action planning
Pricing Policy: Define and implement, in cooperation with the financial controllers and marketing managers, the pricing policy, aiming at the improvement of margin levels in optimizing product-pricing positioning and setting profitability objectives, after analysis of the market and the main competitors
Process Improvement: Improve business processes from sales prospecting to cash collection
Sales Coordination: Coordinate and support the activities of the sales and specification teams to ensure sales development, including management and monitoring of key performance indicators
Decision Support: Develop decision support tools and methods, as well as standardized and measurable KPIs. Provide progress reports
Market Analysis: Gather market information and use statistical tools to interpret data and identify trends
Sales Initiatives: Propose any initiative to grow product and service sales, including the generation of recurring revenues
Training Development: Develop and implement comprehensive commercial excellence training modules to enhance skills
Best Practices Promotion: Actively facilitate and promote the sharing of best practices and ensure their adoption by the sales teams
Tool Deployment: Ensure the deployment of tools to increase efficiency and maximize sales opportunities, such as CRM

12. Commercial Lead Additional Details

Leadership: Member of the regional leadership team, taking a key leadership role for the BioCryst business in relevant local markets
Marketing Execution: Develop and execute local marketing plans and materials to support the launch of products, including material development, management through local compliance processes, and implementation together with the marketing team
Strategy Management: Manage the local key account and marketing strategy, and implementation/execution
Team Collaboration: Work with the team locally and regionally to ensure the full requirements of the role are met and sales targets are achieved
Market Access: Lead local market access efforts to ensure broad access and uptake of products across the Netherlands and Belgium, and within relevant key centres
Sales Leadership: Organize, manage, and lead the sales effort in the Netherlands and Belgium according to the highest standards of compliance with principles of good corporate governance, professional and ethical behavior, and safety
Training and Coaching: Work with the team to create learning plans and recommend training and development solutions, providing mentoring and coaching
Budget Management: Take responsibility for budget and product forecasting for products
KOL Engagement: Develop and manage KOL relationships to actively develop business opportunities
Plan Implementation: Accountability for the implementation of local marketing and key account plans, ensuring coordination and close collaboration with the medical and cross-functional team

13. Commercial Manager Essential Functions

Commercial Oversight: Oversee the commercial strategy of contracts on multiple projects, working very closely with the senior operations teams to form collaborative approaches while driving performance and minimizing risk to the business
HSE Compliance: Comply and adhere to all matters about Quality, Safety and Health, and Environment related to the job scope and workplace
Strategy Development: Develop and manage the project's commercial strategy
Risk Management: Effectively manage risk and opportunities
Commercial Advisory: Provide contractual, financial, and commercial advice to the project team
Contract Compliance: Advising/ensuring contractual compliance requirements, e.g., contractual deliverables, performance bond, and insurances
Contract Drafting: Drafting (or review of drafts by others) of contractual correspondence
Financial Reporting: Oversee the reporting on the project financial position, including monthly cost value reconciliations and project forecasting
Claims Coordination: Monitor and coordinate contractual claims and variation orders
Issue Resolution: Provide inputs to help strategize and resolve complex contractual issues
Meeting Participation: Attend project meetings
Authority Liaison: Liaise with authorities and/or Government bodies
Team Supervision: Supervise and guide team members

14. Commercial Marketing Manager Role Purpose

Campaign Execution: Execute campaigns across traditional and digital marketing channels to deliver on established goals
Campaign Management: Responsible for adherence to the commercial campaign calendar, managing the campaign central dogma from campaign composition through to deployment
Performance Analysis: Track/analyze marketing campaign results around the defined metrics and provide suggestions for improvement
Web Analytics: Web analytics, including tracking and reporting
PPC Management: Make sure that PPC tracks are active and manage the demand generation within the defined budget
Website Management: Work with the global team to manage the local website and thereby gain experience with CMS
Marketing Data Analysis: Assist in analyzing marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategy and enable course correction
Sales Support: Support Sales teams by providing relevant collateral and event/conference support
Process Adherence: Responsible for process adherence around defined task execution and reporting, including calendars/trackers, bowlers, and metrics sheet as defined KPI’s

15. Commercial Underwriter Responsibilities

Lease Analysis: Input and understanding of property rent rolls, leases, and operating statements
Credit Review: Review and understanding of borrower credit, including credit report, personal, and business financial statements, personal and business tax returns, and schedule of real estate owned
Organizational Documentation: Review borrower organizational documents and accurately present the borrower structure along with Guarantors in the Narrative
Title Review: Review and understanding of the preliminary title report
Loan Analysis: Analyze loans to assess the strengths and weaknesses of a transaction and recommend mitigating factors
Problem Solving: Function as a problem solver (with the assistance of the Team Leader and Manager)
Communication: Contact/communicate with Commercial Relationship Managers and their assistants to discuss issues and outstanding documentation
Loan Documentation: Prepare a Letter of Interest for new loans
Due Diligence Review: Review the due diligence needs lists prepared by the processor
Condition Summary: Identify and summarize all file conditions on the Loan Credit Memorandum to ensure smooth documentation and closing
Credit Administration: Participate as a proactive member of the credit administration team, from the start of a loan through closing
Training Support: Provide training to processors and commercial credit analysts

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