Job Summary: 

• Ensure the highest level of client servicing, and develop a wide network within different business functions.
• Identify and build relationships with priority new business targets, leading to commercial success. 
• Create engagement with the new business objective across the Entertainment team, owning the activity pipeline.
• Respond to client briefs in an insightful and impactful way. 
• Work with the rest of the team to ensure that high levels of insight are delivered and that we are constantly improving the offering.
• Direct management responsibility for a Category Analyst, as well as being a mentor to the wider Entertainment team.
• Keep up to date with all market developments (that happen both fast and often). 
• Contribute ideas for improving service, including data checking/coding, reporting tools, and survey questions
• Highlight any areas of concern to relevant operations teams, communicating with clients 
• Lead all consumer research related to the development of foresight and innovation strategies.
• Act as a trusted advisor to senior, innovation, marketing, and strategy cross-functional leadership.

Skills on Resume: 

• Client Servicing (Soft Skills)
• Relationship Building (Soft Skills)
• Market Insight (Hard Skills)
• Data Analysis (Hard Skills)
• Team Leadership (Soft Skills)
• Consumer Research (Hard Skills)
• Communication (Soft Skills)
• Innovation Strategy (Hard Skills)

Job Summary: 

• Develops a vision for the marketing research team and leads the team in executing it
• Develops the vision and strategy to measure consumer attitudes, opinions, and trends at Ramsey, helping the organization stay customer-centric and mitigate risk
• Leads, trains, and coaches the team to continually improve their skill sets
• Identifies the tools/platforms necessary for the research team to grow and be effective
• Partners with leadership to identify key needs and problems that the marketing research team can help solve
• Builds relationships to grow the use of the discipline
• Partners with other insight-driven areas at the organization to integrate analytics, technology, and other customer data into the discipline
• Stays up to date on current trends and innovations in the industry
• Oversees ethics and legal regarding research activities and implements best practices
• Responsible for accounting and budget follow-through, including billable hours, technology budgets, platform expenditures, panel recruit billing, and salary templates

Skills on Resume: 

• Visionary Leadership (Soft Skills)
• Consumer Research Strategy (Hard Skills)
• Team Development (Soft Skills)
• Tool/Platform Identification (Hard Skills)
• Problem-Solving (Soft Skills)
• Relationship Building (Soft Skills)
• Industry Knowledge (Hard Skills)
• Budget Management (Hard Skills)

Job Summary: 

• Lead the company’s efforts to align with partners 
• Build a database of consumer and category insights
• Build and or manage a team of category managers that
• Assist the Key Account and Field sales teams with strengthening their relationships with retailers and distributors.
• Provide overall Brand and Package analysis
• Help drive marketing and sales procedures and tactics.
• Develop reports and procedures utilizing customer and consumer data
• Leveraged across the company to gain tactical advantages with retailers.
• Develop relationships with Key Retailers by providing a non-biased approach to category leadership and growth.
• Establish a baseline communication process within the broader Key Account team
• Leverage positive sales programs and strategies
• Work with the larger Key Account team members
• Build a more robust process for providing results back 
• Monitor trends among the total alcohol category along with beer 
• Provide solutions that reach across the entire category and not just beer.

Skills on Resume: 

• Partner Alignment (Soft Skills)
• Consumer Insight Development (Hard Skills)
• Team Leadership (Soft Skills)
• Brand and Package Analysis (Hard Skills)
• Sales Strategy Development (Hard Skills)
• Data Reporting (Hard Skills)
• Retailer Relationship Management (Soft Skills)
• Trend Monitoring (Hard Skills)

Job Summary: 

• Lead projects through the entire research process including study design, implementation, analysis, and consulting on results implementation. 
• Provide insights to drive business strategy and support growth. 
• Present analyses to all levels of management summarizing analytical approach, data metrics, and key action items
• Increase internal customer-first thinking, tell the story through the voice of customer data analysis and reporting, conduct root cause analysis, and recommend key opportunities for improvement
• Identify and use appropriate statistical and analytic techniques to support quantitative and qualitative research findings and recommendations
• Direct industry intelligence on product and service offerings within this competitive marketplace
• Actively monitor emerging trends within both quantitative and qualitative data sets. 
• Proactively research and communicate trends and anomalies
• In partnership with the data science team, continuously evaluate, enhance, and update data resources available. 
• Identify information needs and work with potential data providers, solve data quality issues, and develop dashboards or other ad hoc reporting
• Utilize both internal and external data sources to generate and analyze information about customer segments, product and service usage and patterns, and their correlation with customer retention and profitability
• Research situations that negatively impact customer experience and provide clarity on where processes and systems are breaking down. 
• Collect, research, analyze, and summarize qualitative and quantitative data

Skills on Resume: 

• Project Management (Soft Skills)
• Business Strategy Support (Soft Skills)
• Data Analysis and Presentation (Hard Skills)
• Customer Insights (Hard Skills)
• Statistical Techniques (Hard Skills)
• Industry Intelligence (Hard Skills)
• Trend Monitoring (Hard Skills)
• Data Resource Management (Hard Skills)

Job Summary: 

• Lead consumer and industry research initiatives to position the company as a thought leader and influential voice in the category, and drive PR and B2B traction for the brand
• Execute quantitative research to monitor the effectiveness of ad campaigns, from pre-sales coordination to survey concept, programming and recruitment, and analysis and creation of post-campaign presentation
• Support across the company's departments (sales, agency, commerce, editorial) through custom research and data analysis
• Quantitative survey design, execution, and analysis, as well as bringing data to life with visualization and storytelling
• Qualitative interview and focus group execution, along with ethnographic research
• Manage engagement and recruitment strategies to contribute to the success of the company’s community and expert insights panels
• Lead, train, and develop the Sofina Retail and Foodservice Sales organizations through the ongoing development of the Category Management Department & discipline
• Accountable for the design and execution of sales priorities & initiatives in coordination with Key Account, Field Sales, Marketing, Business Performance, and Operation Teams
• Working with the Retail Sales and Marketing Team in the preparation of in-depth account-specific retailer solutions and category presentations
• Collaborate with Business Performance on the optimized pricing and promotional efficiency effectiveness to deliver profitable growth
• Deliver insights and sales analysis for monthly business review reports.

Skills on Resume: 

• Consumer and Industry Research (Hard Skills)
• Ad Campaign Effectiveness Monitoring (Hard Skills)
• Cross-Departmental Support (Soft Skills)
• Survey Design and Analysis (Hard Skills)
• Qualitative Research (Hard Skills)
• Community Engagement (Soft Skills)
• Sales Strategy Development (Soft Skills)
• Business Performance Analysis (Hard Skills)

Job Summary: 

• Set the vision for the function and be responsible for all consumer research and analytics including own, uncover, and socialize insights about consumers, brands, and products in service of expansion opportunities as well as communications optimization.
• Be a thought leader, identifying and surfacing new brand and market opportunities through an in-depth understanding of consumer needs and trends
• Use a combination of market data, syndicated research, and custom research to provide actionable recommendations to drive growth
• Be the voice of the consumer in all brand and business discussions. 
• Work across the organization, collaborating as a thought partner across marketing, business, product, and sales teams to help ensure strategies and work plans are optimized with the consumer in mind 
• Collaborate with key stakeholders to proactively identify key knowledge gaps about the current and prospective consumer and determine/execute the best research methods to address them
• Responsible for synthesizing learnings into concise and persuasive storytelling for easy share-out, and influencing decision-making up to and including executive level
• Source and manage research partners, developing research briefs and reviewing methodologies through analyses to ensure high-quality execution against goal. 
• Draft/review research briefs/surveys for internally led research, field online studies, conduct qualitative research/focus groups
• Live and breathe the company’s values

Skills on Resume: 

• Consumer Research and Analytics (Hard Skills)
• Thought Leadership (Soft Skills)
• Market Data Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Research Methodology (Hard Skills)
• Storytelling and Presentation (Soft Skills)
• Research Partner Management (Soft Skills)
• Values Alignment (Soft Skills)

Job Summary: 

• Set and lead the foresight agenda to enable the development of future growth opportunities for the portfolio.
• Play a pivotal role in the identification and development of sustainable whitespace innovation ideas.
• Drive a consumer-centric culture, building a strong sense of empathy for key consumer targets across the portfolio.
• Influence stakeholders across the organization to ensure consumer centricity in commercial plans.
• Understand all levers of portfolio growth and translate insights and analytics into strategies that will deliver growth, innovation, profitability, and market share gains.
• Elevate the impact of the Insights by engaging decision-makers at all stages of the planning cycle
• Drive outside-in thinking and intelligence-based decision-making
• Ensure insight-to-action by effectively influencing.
• Promote and foster a "learning culture" by monitoring in-market performance and leveraging key learnings to set direction for future strategies/plans.
• Act as a champion of consumer/shopper empathy and inspire/instill consumer curiosity throughout the organization, equipping business teams with an intuitive understanding of consumer behavior and needs through training and immersion experiences
• Lead and develop a team of future insights leaders who can embed consumer-centricity at all levels within the organization.
• Enable holistic scenario planning by delivering timely foresight on consumer behavior and trends and through commercial thought leadership.
• Properly apply the right research methods to address identified consumer and business opportunities.
• Implement efficient project management practices to manage insights deliverables, including the development of learning plans, simultaneous management of multiple vendors, and development and communication of research outcomes.

Skills on Resume: 

• Foresight and Strategy Development (Hard Skills)
• Consumer-Centric Culture (Soft Skills)
• Stakeholder Influence (Soft Skills)
• Portfolio Growth Analysis (Hard Skills)
• Insights Communication (Soft Skills)
• Scenario Planning (Hard Skills)
• Consumer Empathy (Soft Skills)
• Project Management (Hard Skills)

Job Summary: 

• Synthesize learning from across the business to define and prioritize market segments to drive business. 
• Design and flawlessly execute marketing research projects through vendors (qualitative and quantitative). 
• Extract insights that inform business decisions and drive change
• Be a thought leader partner for other areas of business. 
• Use Insights to anticipate business issues that may arise and efficiently use research resources to address issues
• Work effectively through teams to impact the business
• Manage and develop the Consumers Insights Manager responsible for Bridal learning
• Build tracking mechanisms by which can track progress to grow market share with these consumers.
• Develop and lead research and insight programme, deliver strategic and actionable insights to support all areas of the business, including Marketing, Product, Commercial, and Digital.
• Design and champion new research approaches to ensure all product concepts & comms propositions are underpinned by robust consumer insight.
• Leadership and accountability for the program, tracking satisfaction across the entire customer journey.
• Designing & implementing new research programs, regularly reporting results and recommendations to the business to enhance the overall customer experience.

Skills on Resume: 

• Market Segmentation (Hard Skills)
• Project Execution (Hard Skills)
• Insight Extraction (Hard Skills)
• Thought Leadership (Soft Skills)
• Resource Management (Hard Skills)
• Team Collaboration (Soft Skills)
• Program Development (Hard Skills)
• Research Design (Hard Skills)

Job Summary: 

• Create and champion a mission and purpose for the newly established Consumer Insights function that aligns with the strategic imperatives of the company and inspires key stakeholder support and advocacy.
• Work across the organization, collaborating with key stakeholders to proactively identify and surface key knowledge gaps and new opportunities about the current and prospective consumer.
• Craft, socialize, and drive a strategic insights learning plan that clearly articulates consumer/business problems/opportunities and the actionably associated with solving them, prioritizing high value-add work streams that deliver meaningful growth for the company.
• Convert learnings across multiple and disparate sources of information into persuasive and concise storytelling, both written and verbal, that drives action at all levels of the organization.
• Champion insight-driven innovation. 
• Provide insight and qualification support for all phases of the innovation process, from early-stage opportunity identification, insight platform development, ideation, and idea screening, through communication and product development.
• Be passionately objective, expertly representing the voice of the consumer and corresponding recommendations in all business and brand discussions.
• Source and manage research partners, developing briefs and reviewing methodologies through analyses to ensure high quality execution against objectives.

Skills on Resume: 

• Strategic Alignment (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Learning Plan Development (Hard Skills)
• Storytelling (Hard Skills)
• Innovation Leadership (Soft Skills)
• Insight Application (Hard Skills)
• Consumer Advocacy (Soft Skills)
• Persuasive Communication (Soft Skills)

Job Summary: 

• Scan the landscape for trends and turn scanning into themes and stories that will drive business planning including new enterprise initiatives and marketing activities for the next quarter, next 1 year, and next 5 years out.
• Building out a best-in-class share program that will enable merchants, marketers, and operators the insight as to which retailers are winning in the HI space. 
• Generate monthly customer perspectives that capture customer mindsets and future scenarios, guiding the state of the customer for executives.
• Build out the library of trend sources needed by Lowe’s and recommend a new “library” for Lowe’s moving forward.
• Develop a trend framework that will become the guideposts for which flow trends through the organization, including a vision for executive immersion. 
• Recommend partnership with other entities in Lowe’s for merging trends with additional marketplace understanding.
• Assess current landscape of internal and external tools and recommend a partnership structure that will enable access to share data across Lowe’s largest categories.
• Develop a reporting framework to enable the activation of these new sources on a regular cadence.
• Partner with merchants and the Lowes.com team to deliver against strategic analyses, leveraging these robust data sets.
• Assess current landscape of internal methodologies and skills and identify gaps, creating recommendation as to where innovation needs to happen both in skill sets and methodologies.
• Align leadership to innovation plan and investment.
• Build innovation map and work with external and internal parties to determine the solutions for delivering against the map
• Train broad organization of Insights team to understand and utilize these new tools and skill sets
• Partnering with senior leaders across the building, especially in Marketing, Strategy and Merchandising to ensure insights and foresights drive action across Lowe’s, leading to growth in key pillars.
• Coaching and growing team.
• Serving as external face of customer knowledge at key conferences and recruiting events.

Skills on Resume: 

• Trend Analysis (Hard Skills)
• Program Development (Hard Skills)
• Customer Insight Generation (Hard Skills)
• Resource Curation (Hard Skills)
• Framework Development (Hard Skills)
• Strategic Partnerships (Soft Skills)
• Tool Assessment (Hard Skills)
• Leadership Alignment (Soft Skills)

Job Summary: 

• Establish strong relationships with all Fandom teams to gain an understanding of objectives and needs to inform the overall research plan and priorities
• Oversee all custom consumer research, including exploratories, attitudes and usage, segmentation studies, trackers and concept tests
• Collaborate closely with analytics and UX research to craft 360 research projects, using the best methodologies across platforms to tell the complete consumer story
• Build and maintain, a new research community, ensuring that tapping into members to drive decisioning across the business and keeping members engaged and activated
• Ideate innovative research studies and methodologies that bring audience to life in new ways and uncover new opportunities for super serve fans
• Manage custom research budgets, utilizing vendors where valuable and managing them to ensure that results are timely, actionable, and within budget
• Bring a strong understanding of appropriate methodologies for various business objectives and overall sampling/representativeness to ensure insights are valid and actionable
• Proactively share and present research findings across the business both internally and externally
• Develop analyses using internal and syndicated sources to provide insights and fact-based points of view on key business and strategic priorities and initiatives
• Gather market research and competitive intelligence through a variety of tools and resources
• Provide expertise, coaching, and training to brands on how to effectively gather quantitative data and identify relevant customer insights
• Support leadership through ad-hoc requests
• Represent the voice of the consumer across the Noom organization.
• Partner with the brand and creative teams to uncover insights to inform world-class marketing campaigns.
• Measure brand growth, and campaign effectiveness and help the marketing team build the business case for investment.

Skills on Resume: 

• Relationship Building (Soft Skills)
• Research Oversight (Hard Skills)
• Collaborative Design (Hard Skills)
• Community Management (Hard Skills)
• Innovative Methodology (Hard Skills)
• Budget Management (Hard Skills)
• Methodological Expertise (Hard Skills)
• Insight Dissemination (Soft Skills)

Job Summary: 

• Responsible for building a roadmap for consumer analytics, retention initiatives and strategies, while leveraging currently available data and tools to address the “quick win” opportunities
• Collaborate with the Business Intelligence team on building consumer analytics foundation and setting up consumer data maintenance protocols to ensure the integrity of consumer information
• Develop, launch and maintain a robust consumer reporting dashboard that provides the organization with a clear perspective on the health of the Plexus consumers through the Qualtrics platform
• Manage a internal team along with external partners in the execution of analytical and research initiatives that support increasing Plexus’ understanding of its consumers, positioning, category strategies and other business needs defined in collaboration with cross-functional partners
• Partner with Marketing leadership to support the company’s consumer segmentation and engagement efforts
• Support the Manager, Consumer Insights in the planning, execution & communication of key insights from consumer research & analysis to internal business partners to enable continued improvements in the consumer experience, consumer engagement, business operations and financial results
• Ensure key insights are converted into actionable recommendations for cross-functional business partners
• Interact with Executive partners to identify new opportunities as well as regularly reporting on them.
• Responsible for creating the strategic initiatives for a state-of-the-art leads program experience and growth of the consumer base
• Deliver consumer outcomes that increase renewal rates and reduce churn, drive adoption and new business growth, and influence consumer satisfaction
• Implement automation and drive continuous process and scale improvement

Skills on Resume: 

• Analytics Roadmapping (Hard Skills)
• Data Integrity (Hard Skills)
• Dashboard Development (Hard Skills)
• Project Management (Hard Skills)
• Strategic Partnership (Soft Skills)
• Insight Communication (Soft Skills)
• Strategic Recommendations (Hard Skills)
• Executive Interaction (Soft Skills)

Job Summary: 

• Manage consumer lifecycle touch points and interventions
• Develop an effective consumer feedback loop and identify strategies to remediate consumer issues
• Execute consumer engagement models
• Lead the engagement, retention, and growth of consumers
• Identify opportunities, drive business outcomes, and ensure ambassadors are successful
• Establish, track, and measure consumer success effectiveness and performance
• Engage with consumers to understand goals and business outcomes
• Generate working partnerships with research and development, marketing, product, and IT teams
• Oversee the Perk Rewards program identifying areas of improvement and opportunities for consumer growth
• Exhibit an honest and committed effort to delivering as promised, never compromising quality.
• Achieve individual and team goals. 
• Meet deadlines with the resources provided and never compromise ethical standards.
• Seek opportunities for personal and professional development. 
• Attend all company-required training and actively participate in development conversations with managers.

Skills on Resume: 

• Consumer Lifecycle Management (Hard Skills)
• Feedback Analysis (Hard Skills)
• Engagement Strategy Execution (Hard Skills)
• Leadership and Team Management (Soft Skills)
• Strategic Business Analysis (Hard Skills)
• Performance Metrics (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Commitment to Quality (Soft Skills)

Job Summary: 

• Serve as a thought leader and trusted consultant while influencing decisions at the highest levels of the company
• Collaborate with a wide variety of teams across the Enterprise to translate critical business questions into custom research designs, analytical plans, and reports
• Lead a team in conducting primary research including writing requests for proposals, selecting and managing suppliers, drafting surveys and moderator guides, forming methodological recommendations, analyzing data, and interpreting results
• Lead a team that runs complex, longitudinal tracking programs
• Oversee the development of a cost-effective portfolio of annual research plans and budgets for large business units and ensure timely, effective communication of proactively generated business-relevant insights
• Direct the efforts of the team and external strategic partner agencies to optimize the research and analytical capacity of the company as a whole. 
• Enhance and streamline methodologies and processes to make marketing research teams and internal clients more efficient by focusing on fewer, more impactful initiatives
• Use engaging and impactful storytelling to communicate insights culled from integrated data sets, multiple sources, and prior marketing and research experience
• Develop and coach research professionals to ensure each member acquires appropriate skills and project-based experiences to foster ongoing, professional development
• Manage all aspects of research projects, from recommending methodologies, identifying suppliers, managing design and scope of research
• Oversee and lead the Voice of the Customer program (including customer satisfaction and social listening tools), including managing vendor relationships, training, reporting systems, tools and insight development
• Regular engagement with brand marketing teams in order to ensure that research findings and insights are embedded in business plans and strategies
• Conduct evocative primary and secondary qualitative and quantitative research to promote decisions
• Build and oversee vendor relationships
• Continually improve and refine how to get better at understanding audiences and connecting with them

Skills on Resume: 

• Consulting (Soft Skills)
• Collaboration (Soft Skills)
• Research Design (Hard Skills)
• Project Management (Hard Skills)
• Budgeting (Hard Skills)
• Data Analysis (Hard Skills)
• Storytelling (Hard Skills)
• Coaching (Soft Skills)