Job Summary:

• Conducts advertising research for mass market campaigns and targeted digital initiatives that delivers on actionable business objectives.
• Designs and executes qualitative and quantitative research to understand advertising effectiveness before market launch as well as in-market performance.
• Creates and delivers clear, compelling, and impactful presentations based upon strong analysis and trends to business partners.
• Understands and frames key business issues and risks in a meaningful and impactful way. 
• Defines the key learning objectives, and then frames the research around learning objectives and knowledge gaps.
• Manages relationships with external research vendors.
• Represents the voice of the consumer/customer with cross-functional partners and helps embed insights throughout the organization.
• Create in-depth research analyses through exploration of data using the platform, decide on the correct analytic approach(es)
• Prepare reports using automated templates, providing key insights within a PowerPoint or Google Slides format
• Work to create new research solutions through technology, collaborating with the product and data science teams to continue improving the system's automation capabilities
• Initiate discussion / raise questions when elements of the data are inconsistent with prior findings or expectations
• Gain a larger understanding of media entertainment space and recommend ways to best incorporate research findings with client business needs
• Participate in panelist recruitment strategy

Skills on Resume: 

• Advertising Research (Hard Skills)
• Data Interpretation (Hard Skills)
• Presentation (Soft Skills)
• Strategic Insight Development (Hard Skills)
• Vendor Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Research Technology (Hard Skills)
• Problem Solving (Soft Skills)

Job Summary:

• Build and contribute to a foundational understanding of the Tools and Storage categories, the SBD suite of brands especially the Black and Decker brand, and the key global markets in which SBD competes. 
• Understand overall brand health and positioning. 
• Monitors trends and competitive dynamics
• Bring a deep understanding of the consumer and shopper to business teams. 
• Understand consumers’ path to purchase, including barriers and drivers of engagement. 
• Measure and evaluate the consumer and shopper experience and propose optimization solutions. 
• Track and interpret web and digital media analytics to support brand strategies
• Create and implement a strategic learning plan to identify data needs, research methods, analytics tools, and budget needs to address the most critical questions for the business. 
• Guides specific research development and execution using expertise in a wide variety of research methods
• Synthesizes disparate data and transforms it into actionable insights influencing decisions and behaviors of cross-functional leadership. 
• Makes recommendations grounded in consumer and market knowledge and guided by a broader understanding of the business
• Oversees research and data supplier relationships. 
• Vets agency partners for capabilities, selects suppliers to partner with and shares experiences openly with the consumer insights community

Skills on Resume: 

• Market and Brand Analysis (Hard Skills)
• Consumer and Shopper Insights (Hard Skills)
• Data Interpretation (Hard Skills)
• Research Methodology (Hard Skills)
• Strategic Planning (Hard Skills)
• Data Synthesis (Hard Skills)
• Supplier Management (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Collaborate internally with key retail functions (e.g. vendor management, supply chain management, finance, and marketing) to define an individual business plan and provide business advice based on deep data analysis and reporting
• Helping grow the selection of products by managing the launch of new products and improving product discoverability
• Support driving process improvement and operational excellence within the vendor community by reducing costs, defects, and lead times, while increasing innovation
• Planning and executing promotional activities, e.g. in the context of big events such as Prime Day and Cyber Week
• Active and continuous development of offers and processes in the EU-wide AVS organization
• Planning, prioritization, and time-management skills
• Learn new systems and tools quickly
• Develop ideas independently and thrive in a fast-paced start-up environment
• Helps to build and grow a Global Insights group. 
• Seeks out and shares knowledge on emerging research and analytic methodologies. 
• Builds advocacy for sustained organizational investment in consumer and shopper understanding. 
• Coaches and mentors more junior-level insights professionals.

Skills on Resume: 

• Cross-Functional Collaboration (Soft Skills)
• Data Analysis (Hard Skills)
• Product Management (Hard Skills)
• Process Improvement (Hard Skills)
• Event Planning (Hard Skills)
• Strategic Planning and Prioritization (Hard Skills)
• Adaptability and Learning (Soft Skills)
• Leadership and Mentoring (Soft Skills)

Job Summary:

• Act as a liaison between Marketing and research agencies in coordinating the execution of ad hoc and continuous activities
• Validate thoroughness and accuracy of ad hoc and continuous research data
• Provide segment and brand updates regularly
• Assist in the development of questionnaires and discussion guides
• Draft reports containing key findings, a summary of results, and actionable recommendations based on the analysis of both quantitative and qualitative studies
• Integrate consumer and industry trends, brand developments, and competitor marketing into research
• Perform statistical analyses to identify gaps in marketing mixes
• Create financial documents to secure budget and process billings
• Monitor monthly sales performance and prepare monthly sales report
• Provide other services necessary and relevant to the efficient and effective operation of the department
• Design questionnaires and discussion guides

Skills on Resume: 

• Research Coordination (Soft Skills)
• Data Validation (Hard Skills)
• Reporting and Analysis (Hard Skills)
• Guide Development (Hard Skills)
• Trend Integration (Hard Skills)
• Statistical Analysis (Hard Skills)
• Financial Documentation (Hard Skills)
• Sales Performance Monitoring (Hard Skills)