Job Summary:

• Responsible for all consumer-based research for a section of the brand portfolio and all consumer research inputs into brand forecasts and brand knowledge ensuring consistency with global approaches
• Reviews and challenges the brand business objectives with a cross-functional team (marketing/trade marketing/sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy
• Provides actionable recommendations on the brand health for a section of the portfolio that will improve the go-to-market plans
• Provides in-depth consumer journey insights will feed into brand strategy, media strategy, NPD & EPD projects and BDI rollouts
• Ensure best-in-class communications are developed, utilizing consumers’ knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system
• Develop a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market
• Ensures all market data for each section of the brand portfolio is reliable and utilize to develop actionable learnings, strong focus and involvement in managing the business and NPD pipeline
• Develops and implements best practices for sections of the brand portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities.
• Develops and builds strong relationships with Global CI and data & analytics teams to leverage and contribute to the insights and learnings and development of insights best practice.
• Drive the consumer strategy, understanding who the consumer is and supporting the portfolio in reaching them.
• Own the Consumer Segmentation and category usage and consumption trends
• Support Consumer Journey Mapping by being the voice of the consumer in every conversation

Skills on Resume: 

• Consumer Insights Analysis (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Health Assessment (Hard Skills)
• Consumer Journey Mapping (Hard Skills)
• Market Data Management (Hard Skills)
• Communication Strategy Development (Hard Skills)
• Relationship Building (Soft Skills)
• Consumer Segmentation (Hard Skills)

Job Summary:

• Lead key foundational research to aid in the brand/organization's greater understanding of the consumer and category dynamics including consumer segmentation, category decision trees, and consumer immersions
• Responsible for updating and executing Lagunitas annual Brand Health & consumer research, in collaboration with Lagunitas Category Development Manager
• Collaborate with CMI partners at the parent company both US and Globally, to build knowledge through leveraging existing research when possible
• Partner with Innovation & Marketing to define learning plans in line with the innovation agenda from concept to execution including concept evaluation & optimization, consumer sensory evaluation, pack design, flavor/line-up optimizations and messaging
• Led research design and execution, ensuring appropriate methodology, guiding action standards and producing actionable insights to answer key business needs within project timelines and budget scope
• Inform on key trends by leveraging multiple data sources (primary and secondary)
• Collaborate with Brand Marketing, Customer Marketing, Innovation and Category Development, utilizing insights to inform initiatives and develop sell-in stories that help to support key projects
• Provide thought-leadership to inform strategy around consumer targeting, positioning, creative and communication strategy
• Leverage and synthesize many data sources (primary and secondary) to understand consumer behaviors, translating data to insights shared via relevant and compelling stories
• Leverage knowledge to address business opportunities and identify and surface new opportunities or challenges on the horizon

Skills on Resume: 

• Consumer Segmentation Analysis (Hard Skills)
• Brand Health Measurement (Hard Skills)
• Cross-functional Collaboration (Soft Skills)
• Research Methodology Expertise (Hard Skills)
• Trend Analysis (Hard Skills)
• Insight Communication (Soft Skills)
• Strategic Thinking (Soft Skills)
• Opportunity Identification (Hard Skills)

Job Summary:

• Lead all aspects of the market research strategy
• Planning, preparing, and executing projects to meet the entire organizational research needs
• Core areas will include Product Development, Sales, Marketing, and Customer Service
• Work with team members and stakeholders to understand business needs, develop and execute research plans to help address them
• Translates business objectives into research plans
• Interpret research data from primary and secondary research sources, identify unmet/unarticulated needs, write reports, and make actionable recommendations to drive business success
• Manage external research and agency partners
• Identify the best vendors based on research type and ability to guide the projects
• Negotiate best rates based on business needs
• Define standardized qualitative and quantitative research plans for products in all stages of the Product Life Cycle.
• Research industry trends, proactively identify areas for value-added analysis
• Launch and manage new Innovation Center, state-of-the-art, onsite focus group and observation rooms with best practices
• Optimize planning and usage of facility including best-in-class and consistent methodology/practices
• Grow, develop, and lead the Insights function for the organization

Skills on Resume: 

• Strategic Research Planning (Hard Skills)
• Project Management (Hard Skills)
• Data Interpretation (Hard Skills)
• Vendor Management (Hard Skills)
• Quantitative and Qualitative Research (Hard Skills)
• Innovation and Trend Analysis (Hard Skills)
• Facility Management (Hard Skills)
• Leadership and Development (Soft Skills)

Job Summary:

• Responsible for the VOC (Voice of customer) and ad-hoc survey platform, being the point person to all survey-related efforts from the customer and brand strategy perspective.
• Develop and maintain data integrity of member database including data feed and exports to internal and external partners
• Integrate key findings to inform fact-based decisions on business programs and tactics.
• Build support models of acquisition, attrition and customer satisfaction
• Development and execution of monthly consumer insight reports to senior management, and publishing of other ad hoc research findings
• Manage, evolve, create, and integrate the key consumer tools
• Collaborate and influence the broader business to ensure the consumer insights is leading the decision process.
• Pulling survey lists of qualified customers using SQL
• Maintaining the Insights portal and Confluence pages to disseminate information cross-functionally
• Requesting and tracking POs and invoices
• Onboarding and managing new vendor contracts, working closely with the legal team

Skills on Resume: 

• Survey Management (Hard Skills)
• Data Integrity and Management (Hard Skills)
• Data Analysis (Hard Skills)
• Consumer Insights Reporting (Hard Skills)
• Support Model Development (Hard Skills)
• Collaboration and Influence (Soft Skills)
• SQL Proficiency (Hard Skills)
• Vendor Management (Hard Skills)

Job Summary:

• Present the analysis to the senior leadership of the organization
• Partner with business leaders to define research strategy based on function's / group's / product's objectives
• Manage 3rd party resources and survey budget
• Lead On-going Member Research Efforts -30%
• Serve as Center Of Excellence (COE) for all consumer research efforts of the organization
• Define the research strategy, prioritize surveys and define the frequency of communication/member outreach
• Develop a deep understanding of member demographics, psychographics and behavior and integrate and apply knowledge to business objectives
• Analyze the impact and report on the effectiveness of key member experience initiatives
• Regularly summarize insights from all customer research and prepare executive presentations and other internal communication materials to keep senior management team informed of key trends and learning.
• Developing the strategy for consumer research at 24HF, 
• Engaging cross-functional stakeholders
• Designing and deploying consumer surveys (both for internal members and external audiences -- non-members of 24HF) 
• Analyzing the data and reporting insights in a structured way with clear communication and recommendations
• Monitoring trends in consumer feedback and proactively suggesting actions/strategies / operational improvements to increase member satisfaction and drive retention and enhance guest experience to drive membership and product/add-on sales
• Statistical analysis and model building for key business objectives
• Managing 3rd party vendors and contracts

Skills on Resume: 

• Research Strategy Development (Hard Skills)
• Data Analysis and Insights (Hard Skills)
• Executive Communication (Soft Skills)
• Survey Design and Implementation (Hard Skills)
• Stakeholder Engagement (Soft Skills)
• Vendor and Budget Management (Hard Skills)
• Strategy Formulation (Hard Skills)

Job Summary:

• Provides guidance to direct manager during strategic planning and situation assessments by incorporating shopper learning into retailer strategy and providing direction regarding brand progress and opportunities in-market.
• Provides guidance to direct manager during strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities.
• Coordinates research activities (product, pack, communication, etc.) and evaluates brand relevance with current and prospective consumers.
• Applies current knowledge to assist marketing colleagues in determining where brands have license to play, using current consumer perceptions combined with new platform exploration.
• Makes recommendations grounded in consumer knowledge and guided by a broader understanding of the business.
• Bring a spirit of collaboration, partnership, and proactive problem-solving to the role.
• Consumer and Shopper Research
• Assists with a variety of research methods such as consumer segmentation, concept testing, new product testing, copy testing, advertising development, shopper decision trees, path to purchase, etc.
• Communicates actionable unbiased recommendations on how to move the business forward by delivering solutions that surprise and delight the consumer and win with the shopper.
• Coordinates the process of helping all stakeholders (both internal and external) understand the full spectrum of consumer and shopper touch points.
• Assists in the process of identifying unmet consumer needs.
• Participates in the insight-driven innovation sessions.
• Participates in the process of concept writing, ensuring that consumer-friendly language is being used.

Skills on Resume: 

• Consumer Insight Analysis (Hard Skills)
• Strategic Planning Support (Hard Skills)
• Research Coordination (Hard Skills)
• Collaborative Problem-Solving (Soft Skills)
• Consumer and Shopper Research (Hard Skills)
• Effective Communication (Soft Skills)
• Insight-Driven Innovation (Hard Skills)
• Concept Writing (Hard Skills)

Job Summary:

• Manages the research projects that identify the unmet needs.
• Manages and executes the consumer/customer research to determine which opportunities have the most potential for the business.
• Manages the segment's process for gauging the in-market potential for new products and initiatives.
• Executes the research that determines if the idea/product meets the appropriate criteria to move to the next phase of development.
• Proposes the priorities for product and concept testing.
• Directs the agencies to conduct concept and product tests and contributes to project management.
• Analyze the results from the concept and product test.
• Communicates insights to key stakeholders.
• Demonstrates curiosity about and respect for consumers.
• Assists with opportunities to bring cross-functional team members closer to consumers.
• Implements the organization's strategic learning plan for consumers and end user.
• Communicates research findings to organizational counterparts.
• Serves as an unbiased, empathetic representative for the consumer and needs.

Skills on Resume: 

• Consumer Research Management (Hard Skills)
• Opportunity Analysis (Hard Skills)
• Product Development Assessment (Hard Skills)
• Concept and Product Testing (Hard Skills)
• Data Analysis and Interpretation (Hard Skills)
• Stakeholder Communication (Soft Skills)
• Consumer Advocacy (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)

Job Summary:

• Translates consumer needs and wishes into business opportunities.
• Ensures research projects are designed to ask the right research question and address important business issues.
• Matches research to business partner needs and gains stakeholder alignment on scope.
• Demonstrates effective project management including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and delivering actionable results.
• Oversees agency partner relationships on research projects by setting a clear understanding of project scope, budget, and deliverables.
• Strategically incorporates seasoned supplier opinions and perspectives into project design and deliverables.
• Investigate suppliers for potential future projects and initiate capability assessment.
• Organization Role and Structure and Talent Management
• Collaborates with brand management and product development peers to implement consumer marketing insights best practices.
• Implements actions to maximize the effectiveness of consumer marketing insights processes.
• Approves a clear statement of work and project scope for all research agencies before beginning work.

Skills on Resume: 

• Consumer Insight Analysis (Hard Skills)
• Research Design and Strategy (Hard Skills)
• Stakeholder Management (Soft Skills)
• Project Management (Hard Skills)
• Agency Relationship Management (Soft Skills)
• Supplier Assessment (Hard Skills)
• Collaboration and Implementation (Soft Skills)
• Process Optimization (Hard Skills)

Job Summary:

• Uncover true Voice of Customer innovation and help drive highly refined and specialized appliances into roadmaps
• Translate and break complex data into actionable recommendations
• Lead, build and develop the Market Research team
• Conduct quantitative and qualitative research to answer key questions about current (and future) customer
• Translate insights into action, partnering across teams to develop strategic recommendations for Warby Parker's largest business inquiries
• Represent the voice of the customer, blending data-driven insights with qualitative sources to promote a customer-centric culture
• Run research projects that support company-wide initiatives, working closely with business partners to ensure the customer is at the center of strategic decisions
• Partner cross-functionally to help define Warby Parker's vision services strategy
• Manage a brand tracker to provide understanding into Warby Parker's brand health and growth progress

Skills on Resume: 

• Customer Insight Analysis (Hard Skills)
• Data Translation (Hard Skills)
• Team Leadership (Soft Skills)
• Quantitative and Qualitative Research (Hard Skills)
• Strategic Recommendation Development (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Brand Management (Hard Skills)
• Customer-Centric Strategy (Soft Skills)

Job Summary:

• Develop consumer insights in support of the North America Flavors Division for US clients and US-based global clients, including designing, conducting, analyzing, and reporting results on primary research studies relating to food and beverage
• Conducts all aspects of consumer research including U&A studies, concept testing, consumer segmentation, benchmarking, taste optimization, taste validation and qualitative explorations
• Extract insight from secondary data sources (Mintel, Euromonitor, etc) to add value and thought-leadership for internal and external customers
• Partner with internal partners & stakeholders to leverage insights and consumer understanding to drive innovation development  
• Interact, present and share thought leadership with customers on a regular basis
• Blend consumer understanding with sensory testing findings to elevate perspective across product performance and human behavior
• Nurture a Consumer Insights culture, foster necessary changes & acts as role model.
• A fast-paced environment surrounded by some of the biggest talents and brands in the food and beverage industry
• Learn how to understand consumers and how to meet needs effectively

Skills on Resume: 

• Consumer Research Design (Hard Skills)
• Data Analysis (Hard Skills)
• Sensory Analysis (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Communication (Soft Skills)
• Consumer Insight Application (Hard Skills)
• Change Management (Soft Skills)
• Market Trends (Hard Skills)

Job Summary:

• Preparing leader analysis, presentations and recommendations.
• Owns the tactical maintenance and upkeep of Cox Media’s Segmentation Model
• Provides ad-hoc insights to segments, verticals and categories as requested by peer functions or senior leadership
• Coordinates with Sr. Director, Marketplace & Client Insights to keep the model updated with new and/or refreshed datasets
• Responsible for working with CCI partners to be accountable for all phases of assigned primary research, and working with external suppliers
• Collaborates with internal clients (e.g., Product Marketing, Product Development, Sales and Pricing teams) to better understand client and/or vertical research needs and translate into clear research objectives
• Conducts desk or qualitative research on client attitudes and preferences, including product, brand, and competitor attributes, by segment or vertical
• Maintains datasets critical to delivering vertical-based insights (e.g., Polk data) with a focus on ‘enabling analytics’ initiates that make data relevant and accessible to multiple levels/functions within the organization
• Integrates critical information and translates market research and client insights into actionable plans and effective solutions
• Provides detailed and summarized reports and analyses of research and effectively communicates results to department leadership
• Successfully executes on action plans and initiatives
• Determine trends and identify opportunity to increase ROI, new acquisition and customer retention
• Prepares and distributes alerts on

Skills on Resume: 

• Interpretation (Hard Skills)
• Communication (Soft Skills)
• Market Research (Hard Skills)
• Project Management (Hard Skills)
• Stakeholder Collaboration (Soft Skills)
• Model Maintenance (Hard Skills)
• Strategic Planning (Hard Skills)
• Reporting and Analytics (Hard Skills)

Job Summary:

• Lead the consumer learning agenda to address business issues and fill knowledge gaps
• Design, collect and analyze consumer learning and present it in a straightforward and actionable story
• Execute primary research and source relevant secondary research to tell holistic stories
• Provide cross-functional teams with consumer insight leadership, acting as knowledge consultant on consumer-related issues
• Manage external suppliers to maximize value and complete project within time and budget
• Share insights in a clear and concise manner, with focus on the key driving insights that matter
• Excellent communicator, both written and oral.
• Drive consistency in methods where applicable, establishing best practices, while maintaining agility
• Monitor and effectively share relevant macro trends facing the business in a way that piques organization curiosity and helps shape the innovation agenda.
• Write clear, inspiring and actionable insight stories for stakeholders using data to support
• Be a thought leader and consult for brand team on strategic initiatives through holistic and data-driven insights
• Develop and strengthen existing vendor partnerships, and continually explore and new partnerships to stay on cutting edge of research

Skills on Resume: 

• Consumer Insight Analysis (Hard Skills)
• Research Execution (Hard Skills)
• Communication Excellence (Soft Skills)
• Project Management (Hard Skills)
• Strategic Insight Development (Hard Skills)
• Trend Monitoring (Hard Skills)
• Vendor Partnership Management (Hard Skills)
• Methodology Consistency (Hard Skills)

Job Summary:

• Act as the global consumer insights business partner to key stakeholders in brand, product and commercial marketing. 
• Build and maintain partnerships with diverse set of stakeholders to ensure insights inform critical business questions
• Prioritize, recommend, design, and execute qualitative and quantitative research studies to inform global marketing communications and collateral, new product development, go-to-market strategies, and packaging design
• Own presentation of insights and implications. 
• Articulate the underlying need behind business questions and translate into solid, comprehensive research. 
• Deliver clear, actionable insights based on quality analysis and interpretation.
• Manage the overall project timelines and deliverables, ensuring that milestones are met and work is aligned at the various stages of project execution.
• Make informed recommendations to key stakeholders and that lead to action
• Develop and manage relationships with key stakeholders and vendors

Skills on Resume: 

• Stakeholder Engagement (Soft Skills)
• Research Design (Hard Skills)
• Insight Presentation (Soft Skills)
• Business Analysis (Hard Skills)
• Project Management (Hard Skills)
• Analytical Skills (Hard Skills)
• Communication Skills (Soft Skills)
• Relationship Management (Soft Skills)

Job Summary:

• A key part of the early-stage marketing team that drives the strategy and sets the foundation for this emerging brand. 
• Play a role in developing the foundation for consumer insights that will drive brand, marketing, ecommerce, sales and product innovation strategy.
• Drive research and analysis on consumer insights, and track marketing efforts, leading Vive Organic to be the consumer experts in category. 
• Help glean insights, work with all departments to help implement and bring them to life. 
• Cross-functional role with work with marketing, sales, operations, finance, eCommerce, and outside partners, to lay the foundation for a consumer-first company strategy.
• Conduct scrappy, yet sophisticated consumer research surveys to tighten understanding of shoppers and optimize digital experience, programs and creative efforts
• Compile primary, secondary and qualitative data into holistic reports with actionable insights
• Organize feedback from customers and learnings from research to propose actionable changes to marketing, operations, eCommerce, packaging, innovation or others
• Delve into consumer/industry insight reports and retail data, surfacing key learnings and sharing them with the team in an actionable way

Skills on Resume: 

• Consumer Research (Hard Skills)
• Data Synthesis & Reporting (Hard Skills)
• Cross-Functional Collaboration (Soft Skills)
• Strategic Insight Development (Hard Skills)
• Feedback Management (Soft Skills)
• Market Trend Analysis (Hard Skills)
• Digital Experience Optimization (Hard Skills)
• Creative Problem Solving (Soft Skills)

Job Summary:

• Collaborate with other data and insights-focused team members and tie all learnings into holistic company insights
• Support the innovation team in new product development research
• Constantly monitor trends and market insights to contribute to product innovation
• Support consumer taste testing and packaging concept testing through the development process
• Support with data and insights to inform GTM planning
• Collaborate with other team members to help bring insights to life
• Act as a supporter from research to finish, ensuring that we are thinking every step of the way
• Compile insights in an easy-to-share way for various internal and external audiences
• Develop and track key performance indicators for the marketing team such as impressions, brand awareness, preference and purchase frequency to help inform brand, sales and marketing strategy
• Develop a robust dashboard and reporting system to glean insights and empower other team members to use the tool to glean insights
• Lead competitive tracking and reconnaissance for the company, providing regular updates for the leadership team and the entire company

Skills on Resume: 

• Data Integration Hard Skills)
• Trend Monitoring (Hard Skills)
• Consumer Testing Coordination (Hard Skills)
• Go-To-Market (GTM) Strategy Support (Hard Skills)
• Insight Communication (Soft Skills)
• KPI Development (Hard Skills)
• Reporting Systems (Hard Skills)
• Competitive Analysis (Hard Skills)

Job Summary:

• Working with consumer insight for global strong companies & brands in the consumer goods industry.
• Working with positioning and segmentation tools.
• Put the consumer first and strive for excellence ensuring that decisions are based on facts & insights.
• Translate data to insight, and to draw conclusions from multiple sources of information. 
• Make the complex simple and train and develop an organization.
• Assist in shaping components of the business strategies in the planning cycle and ongoing role in the management of the business
• Develop innovative research techniques and systems that predict or measure causes of sales progress or profit-building opportunities and as well as enable to better understanding stakeholders needs and expectations now and in the future
• Bring consumer insights to life by representing the consumer voice in the company decision-making process, and by being more forward-looking in the way of applying consumer research and evaluating the data
• Coordinate and manage the use of common research tools as a benchmark
• Manage complex, large research projects
• Evaluate findings, and reports and make recommendations in regards to the implications of alternative marketing and business development

Skills on Resume: 

• Consumer Insight Analysis (Hard Skills)
• Positioning and Segmentation (Hard Skills)
• Data Interpretation (Hard Skills)
• Simplification and Training (Soft Skills)
• Strategic Planning (Hard Skills)
• Innovative Research Development (Hard Skills)
• Consumer Advocacy (Soft Skills)
• Project Management (Hard Skills)

Job Summary:

• Utilize a range of data systems to prepare complex, accurate insights into Grocery industry data. 
• Keep the team focused, always communicative of status, and exceed the expectations of management and members.
• Manage the team, project plans, and resource allocation for a diverse team of customer analysts.
• Meet the demands of management and members for actionable insight.
• Set the standard for output as learnings in words and visuals, not as numbers in a spreadsheet.
• Oversee future-proofing and continuous improvement of the Insight tools.
• Make analytical talent be an indispensable part of any key meeting.
• Teach vendors, staff, and members to interpret, address, and solve complex grocery-based challenges.
• Apply high standards of analytic measurement, design theory, and fact-based decision-making to the core business needs.
• Facilitate the flow of day-to-day scheduled and Adhoc analytical needs for the organization across multiple teams. 
• Focuses primarily on internal customer and sales data. 
• Managed functional areas include Categorical/Department insights, Customer insights, Data Science, Promotional insights and Qualitative Insights.

Skills on Resume: 

• Advanced-Data Analysis (Hard Skills)
• Project and Team Management (Soft Skills)
• Stakeholder Communication (Soft Skills)
• Strategic Insight Development (Hard Skills)
• Future-Proofing (Hard Skills)
• Analytical Talent Utilization (Soft Skills)
• Training and Teaching (Soft Skills)

Job Summary:

• Show a key passion for data and willingness to research tough open-ended questions. 
• Persuade and/or present to management, store owners, and external contacts.
• Utilize a range of data systems to prepare complex, accurate insights into Grocery industry data. 
• Report/system is not available, be able to find a solution. 
• Keep the team focused, always communicative of status, and exceed the expectations of management and members.
• Develop and motivate a diverse team of skilled analysts. 
• Work with and lead team members within cross-divisional/functional teams to address core issues.
• Design, complete, or review diverse research studies. 
• Contribute deeply to the corporate knowledge base.
• Develop and validate system enhancements and reports to increase the value and relevancy of customer insight tools.

Skills on Resume: 

• Advanced-Data Analysis (Hard Skills)
• Persuasive Communication (Soft Skills)
• Problem-Solving (Hard Skills)
• Team Leadership (Soft Skills)
• Cross-Functional Collaboration (Soft Skills)
• Research Design and Execution (Hard Skills)
• System Enhancement and Validation (Hard Skills)
• Diverse Team Development (Soft Skills)