• Utilize market research, customer feedback, digital performance data, industry trends, and the competitive landscape to guide City Experience's business needs and identify new opportunities that deliver a best-in-class guest experience
• Understand purchase barriers across products and markets and identify solutions with cross-functional teams to address them.
• Manage quality management program. 
• Work closely with product, operations and guest service teams on consumer research (via Survey Monkey) to track CX performance. 
• Improve brand NPS through the ongoing analysis of promoters/detractors.
• Manage loyalty/rewards program, inclusive of defining the loyalty experience strategy, gathering business requirements from cross-functional stakeholders, and executing the roadmap across web, app, retail, and customer service channels
• Work with CRM, eCommerce, & Marketing to manage all core program communications, including reward notification series, as well as member online account experience
• Inspire and engage internal stakeholders on the value of the programs, share program knowledge/expertise, identify opportunities, and drive alignment and accountability across the portfolio
• Act as a thought leader in suggesting and evaluating new ways to improve guest experience and engender guest loyalty, leading the roll-out of any new initiatives
• Establish and activate a measurement plan, inclusive of KPI performance trends (NPS, rewards redemption, repeat rate, etc.), analysis, implications, and recommendations to drive sustainable, long term financial growth.
• Define data sources, metrics, dimensions, and dashboards to facilitate inquiry, analysis, and reporting
• Collaborating with data science, martech, and/or IT teams to ensure data hygiene and data integration across sources.
• Publish standard dashboards and reports (via Tableau), performance tracking and ad-hoc analyses providing clear actionable insights. 
• Share detailed and real-time customer feedback with the organization to provide a better CX.

Skills: Market Research and Analysis, Cross-Functional Collaboration, Quality Management Program, Customer Experience Improvement, Loyalty and Rewards Program Management, Data Analysis and Reporting, Stakeholder Engagement and Leadership, Data Integration and Management

• Play role of strategic advisor to sales and marketing teams, informing strategic planning, category and channel strategy, product innovation
• Analyzes and integrates syndicated market, customer and proprietary data to deliver insights
• Partners with suppliers to field primary research (i.e. Concept Testing, Usage & Attitude, Path to Purchase)
• Manages customer presentation development
• Delivers proactive thought leadership implications to Canada team members to unlock business opportunities
• Knowledge Management and Learning Agenda
• Audit existing research assets and understand needs of stakeholders to uncover knowledge gaps
• Creates learning plan to address knowledge gaps
• Data and research asset management
• Future Outlook and Capability Building
• Develops strong working partnerships with service providers
• Proactively investigates and builds new insights capabilities
• Makes investment recommendations supported by a business case

Skills: Strategic Advisory, Market and Data Analysis, Primary Research Management, Customer Presentation Development, Thought Leadership, Knowledge Management, Partnership Development, Investment Recommendations

• Manage execution of seven key CX Surveys across Polaris including ongoing maintenance, managing updates, and ensuring accuracy and overall health of the program.
• Be the expert on all the CX surveys, helping collegues access dashboards and properly interpret data.
• Conduct robust analyses for a variety of business partners to identify key insights and track key metrics that measure the performance of corporate strategies.
• Project manage any modifications to existing surveys or creation of new surveys ensuring they meet project objectives and use proper surveying techniques.
• Leverage communication skills to transfer analysis and insights from research into an effective presentation format, and present findings and recommendations to business partners and senior management.
• Day-to-day management of external research vendors and partners/consultants engaged to execute projects.
• Design and program questionnaires
• Collaborate with Consumer Insights Director to develop strategies to recommend priorities for future research and knowledge development.
• Manage multiple research projects simultaneously coordinating project timelines, deliverables, approvals and budget.
• Commitment to learn the powersports industry and stay abreast of significant industry research to anticipate emerging topics/ideas.
• Drive decisions related to target customers, product direction, product set and prioritization, positioning, value prop, messaging, category/market expansion, product quality, and market white space opportunities.
• Support in the design, coordination, and management of research projects with vendors

Skills: CX Survey Management, Data Analysis and Interpretation, Project Management, Communication and Presentation, Vendor and Partner Management, Questionnaire Design and Programming, Strategic Collaboration, Research Development

• Anticipate market changes and trends, envision how these advances will bring about new opportunities and/or challenges and translate these insights into initiatives to advance the business and consumer goals, marketing strategy, and execution plans.
• Serve as the voice of the customer - across all functions including marketing, product, category, customer experience, design, etc.
• Identify various customer segments, develop insights and help the organisation plan various marketing efforts across each of these segments.
• Analyse market share challenges and competitive threats
• Evaluate tactical plans to counter the competitive threat.
• Translate consumer insights into value propositions for communication and test the ad’s effectiveness based on consumer responses, feedback, and behaviour.
• Conduct periodic brand track studies to ascertain the awareness, perception, and health of the brand vis-a-vis competition.
• Planning and executing research projects from start to finish
• Assisting in writing proposals
• Choosing study methods
• Designing discussion guides and questionnaires
• Outlining sampling and screening parameters
• Moderating and interviewing
• Analyzing findings and writing reports with meaningful conclusions and implications
• Presenting findings to clients

Skills: Market Trend Analysis, Customer-Centric Strategy, Segmentation and Targeting, Competitive Analysis, Consumer Insight Translation, Brand Tracking and Evaluation, Research Project Management, Data Analysis and Reporting

• Translate insights and analytics into business impact
• Identify and define business opportunities for growth
• Develop a learning plan, execute, analyze, and communicate learning related to positioning in the marketplace
• Lead synthesis and communication of market, retailer, and consumer trends
• Identify, develop, and refine new/renovated products to support business growth
• Lead the sourcing, interpretation, and application of marketplace and consumer learning to develop a marketing strategy and refine activation for prioritized brands
• Drive application of a comprehensive range of research methodologies and suppliers with continuous improvement in techniques and cost
• Apply segmentation principles with regard to resource allocation, investments, and the types of engagements with the brands
• Supports administration of Insight community incentives and tracking of points redemption.
• Contributes to the development of process and training documentation.
• Identify growth opportunities through a detailed understanding of the UK consumer/Shopper to inform UK brand strategy on Petits Filous and Frubes.
• Recommend and lead local consumer/shopper knowledge projects (quantitative or qualitative ad hoc studies), as part of innovation projects, local brand strategy, category development or activation.

Skills: Data-Driven Decision Making, Business Opportunity Identification, Learning Plan Development, Trend Analysis and Communication, Product Development and Refinement, Marketing Strategy Development, Research Methodology and Improvement, Segmentation and Resource Allocation

• Ensures the consumer is at the heart of all in-market execution decisions made by the business
• Helping to lead and consolidate consumer-based research for different brands across the portfolio
• Reviews and challenges the brand business objectives with a cross-functional team (marketing/trade marketing/sales) to develop, manage and execute research plans to best support innovation / go-to-market strategy
• Assists in managing the Brand Equity program for the key power brands and the insights/reporting that goes to the business
• Ensure best-in-class communications are developed, utilizing consumers’ knowledge to drive consistency and uniformity that will fit across brand comms content / eco-system
• Develop a comprehensive understanding of the relevant brand communication objectives and evaluate the effectiveness of the brand communications in market in conjunction with communications testing agency partners
• Understand the market data for the brand portfolio, and can ensure that the data is reliable and can utilise to develop actionable learnings
• Develops and implements best practices for research for portfolio, ensuring methodologies and structure are in place to consistently deliver accurate growth opportunities
• Develops and builds strong relationships with Global CDI and key agencies to leverage and contribute to the insights and learning’s and development of insights best practiceExperience
• Share local consumer insights enabling integration into Yoplait Innovation plans, ensure that local trends are understood and taken into account.
• Participate in the deployment of Yoplait CI projects, by establishing a solid link with the Yoplait CI team (visibility on study plans, validation of the local methodology, implementation, recommendation, etc.)
• Contribute to the full use of the tools and data available to all teams, ensure that these elements feed into the briefs, analysis, plans and recommendations of each of the brands.

Skills: Consumer Insights Analysis, Cross-Functional Collaboration, Brand Equity Management, Communication Strategy Development, Market Data Analysis, Research Methodology Implementation, Global Networking and Relationship Building, Local Market Integration

• Establish, drive and lead a highly effective primary research and competitive intelligence process to include capture, assessment and dissemination of intelligence/insights across the organization.
• Act as the main source of market research and customer insights for the business, providing information to help drive strategic direction and new product development decisions.
• Create and comply with ethical standards in obtaining competitive information.
• Provide ongoing evaluation and recommendations on competitors and industry trends based on insights.
• Cultivate a shared understanding across the organization with interactive workshops.
• Support of the Head of CMI and a research partner (agency), 
• Manages all aspects of maintaining Panel Community including assisting with new panel setups, recruitment and replenishment initiatives, overall community engagement, incentive administration, and community-panel health reporting.
• In collaboration with all Product Teams and Managers, coordinates with internal groups and external partners to ensure all community deliverables are running according to project plan and seek management assistance to resolve issues.
• Performs Q/A for each panel, e.g., tests and approves on-line links to panel recruit questionnaire before recruit launch.
• Maintains panel, prepares panel health reports, answers questions and issues raised by internal stakeholders.
• Focuses on engagement best practices including developing, coordinating, and monitoring engagement campaigns including newsletters, re-engagement campaigns, sweepstakes programs.
• Facilitates different engagement-related activities such as (designing), scripting, testing, launching, and monitoring engagement surveys.

Skills: Market Research & Competitive Intelligence, Strategic Insight Generation, Ethical Research Practices, Competitor & Industry Analysis, Stakeholder Engagement & Communication, Panel Management & Community Engagement, Project Coordination & Issue Resolution, Engagement Campaigns & Survey Management

• Design research to deliver data-driven outcomes that inform action
• Collaborate effectively and concisely communicate in verbal and written form
• Create exciting data visualization and practice effective storytelling – with a focus on providing proactive insights to stakeholders
• Accountability for deliverables, practicing commitment-based management day-to-day
• Build meaningful relationships with research suppliers to ensure projects are on time, results have data integrity and deliverables are met – while driving cost efficiencies
• Promote cooperation and establish constructive and effective working relationships
• Establish and manage on-going Brand Equity, Customer and Partner (employee) experience tracking programs globally
• Lead global primary research studies to inform key business strategies
• Innovate Starbucks research approaches to add value and incremental research capabilities to an already robust toolkit
• Collaborate with business partners and team members to translate business questions into research designs, analytics plans and customized reports
• Serve as an influencer, representing the voice of Customers and Partners through compelling storytelling   

Skills: Data-Driven Research Design, Effective Communication, Data Visualization & Storytelling, Project Accountability, Relationship Management, Global Brand Equity Tracking, Primary Research Leadership, Innovative Research Approaches

• Lead the application of Marketing Mix & MTA model results to drive business decisions
• Uncover and advocate for opportunities that will drive growth for brands
• Gain knowledge of how brands communicate with consumers
• Consult with brand teams on how to optimize consumer plans
• Leverage marketing mix results to forecast volume impact of future spending decisions
• Lead measurement recaps across Reach, Resonance and Reaction Insights for key brands
• Manage vendor partners so deliverables achieve timelines and key apertures
• Work with a cross-functional team to deliver insights to help brands grow
• Elevate key themes from a brand to bring insights across the business
• Build relationships with Brand Marketing, Brand Experience, Finance, Consumer Insights and Vendor Partners
• Manage all aspects of the marketing mix process
• Ensure data accuracy, review model output, build compelling presentations and deliver results to brand teams

Skills: Marketing Mix Modeling, Brand Growth Strategy, Consumer Communication Analysis, Insight Generation & Reporting, Vendor Management, Cross-Functional Collaboration, Data Accuracy & Presentation, Strategic Forecasting

• Delivering an ongoing program of rigorous and predictive foundational insights that materially impact critical business decisions regarding the growth of the portfolio.
• Partner closely with marketing to ensure the integration of learnings into ongoing strategic and financial planning processes.
• Display forward thinking by providing recommendations on what research the cross-functional teams need as opposed to just taking requests from the business unit.
• Connect the dots across multiple data sources to tell a connected, compelling business and consumer story.
• Deliver strategic insights to inform and shape brand purpose agenda and brand equity foundations. 
• Ensure long-term legitimacy and campaign effectiveness.
• Define, deliver and drive organizational adoption of marketplace trends across the unique category set of Ambient Juices.
• Balance of long-term vision setting (i.e. trends work) with short-term execution (i.e. concept testing).
• Leverage analytics and identify business priorities and initiatives that will accelerate profitable growth and market share gains in categories.
• Responsible for the adoption of consumer insight standard, collaborating with regional and local-level teams to identify how relevant stakeholders are interpreting and using standards for consumer insight, addressing instances where standards are not being followed
• Regularly reappraise the insight standards for consumer insight, reviewing external best practice and proactively obtaining feedback from stakeholders about needs and e.g. how methods could be developed
• Support the CMI Director to set the standards for insight products, to build up the consumer insights capability in combustibles
• Support the Head of Consumer Insights to create and evolve best-practice insight frameworks for portfolio, marketing & brand, and set-up centers of excellence to ensure insight best practices are identified, codified, documented & applied to insights.

Skills: Strategic Insight Development, Cross-Functional Collaboration, Data Integration and Analysis, Trend Identification and Application, Consumer Insight Standards, Insight Framework Development, Analytics and Prioritization, Stakeholder Engagement and Feedback

• Proven knowledge and experience managing the full market research cycle
• Familiarity with advanced research methodologies such as customer segmentation, discreet-choice modeling, conjoint testing, ethnography, and other need-state analyses
• Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
• Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
• Ability to communicate all analyses, findings, conclusions, and recommendations to marketing and operating stakeholders
• Experience with dashboard visualization reporting tools
• Excellent organizational skills and project management leadership
• Demonstrated ability to work both independently and collaboratively
• Self-motivated and enthusiastic team member open to feedback and collaboration
• Expert presenter who uses data to tell a story
• Effective written communications
• Effective verbal communications
• Advanced user of the Microsoft Office Suite

Qualifications: BA in Marketing with 7 years of Experience

• Experience in qualitative and quantitative research (e.g., focus groups and surveys).
• Experience in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).
• Qualitative research moderation experience.
• International research experience
• Fluency in at least one non-English language.
• Retail experience preferred.
• Ability to work on a diverse team or with a diverse range of coworkers
• Hands-on experience writing and programming surveys in Qualtrics
• Experience with trade-off methodologies
• Practical understanding of advanced statistics
• Qualitative research moderating experience
• Experience with integrating data for deeper consumer analysis
• Strong experience with Tableau for survey testing

Qualifications: BS in Psychology with 6 years of Experience

• Experience in working closely with multiple teams and leaders to define the most important research questions, design research methodologies, lead research, facilitate synthesis to get to compelling insights, and finally turn the insights into action
• Experience in measuring user, awareness, satisfaction, NPS and other key metrics throughout the customer lifecycle to identify opportunities and risk for the business
• Experience in identifying customers in pain points by analyzing customer support and reviewing data in order to improve the overall consumer experience
• Experience in conducting comprehensive market research (focus groups, consumer testing, pricing research, marketing messaging, etc.) to direct ongoing product and marketing efforts
• Experience in managing schedules and vendor relationships to efficiently test, survey and share out consumer insights promptly
• Experience inDrive studies with topics ranging from consumer behavior, product usage, segmentation, lifestyle trends, competitive analysis, and larger industry trends
• Able to distill research findings into clear, and compelling presentations, data visualizations, and/or infographics. 
• Familiarity with design thinking
• An experienced Insights driver who loves designing surveys, analyzing results, and sharing important findings
• Broad research experience across qualitative and quantitative methods (e.g. market segmentation, brand tracking, packaging research, concept testing, market sizing, pricing, NPS/customer satisfaction, syndicated data analysis, etc.)
• Desired foundation in quantitative statistics research (regression analysis, decision trees, clustering, etc.) and familiarity with various other market research methodologies
• Strong Excel skills, with proficiency in statistical tools
• Experience running, or helping run focus groups

Qualifications: BA in Business Administration with 8 years of Experience

• Experience in building a data and insights team to execute strategy
• Experience in building a data-backed system to understand campaign performance thoroughly
• Experience in building a data and insights strategy to back proposals
• Ability to identify sales opportunities through industry research
• Ability to manage relationships with researchers, brand partners, and more
• Ability to support the Studio department with data-backed information to guide client’s content
• Ability to collaborate with the Client Services team to provide reporting using business insights
• Experience working in business analytics or sales analytics within a similar industry
• Experience developing data strategies and managing a team
• An understanding of Media-related metrics

Qualifications: BS in Sociology with 5 years of Experience

• Exceptional analytical and conceptual thinking skills
• Familiar with business intelligence systems and publisher data platforms such as Google Analytics and ComScore
• Availability to work a full-time flexible schedule Monday through Friday
• Able to convince others, through data, to pursue a course of action.
• Able to bring new ideas to the company.
• Able to structure and process qualitative or quantitative data and draw insightful conclusions from it. 
• Exhibits a probing mind and achieves penetrating insights.
• Able to see and communicate the big picture in an inspiring way. 
• Able to determine opportunities through a comprehensive analysis of current and future trends.
• Speaks and writes clearly and articulately without being overly verbose or talkative. 
• Maintains this standard in all forms of written communication, including e-mail.

Qualifications: BA in Consumer Behavior with 4 years of Experience

• Strong data-led storytelling skills
• Strong analytical skills, using multiple data sources to deliver breakthrough results. 
• Experience in data visualization and transformation tools (PowerBI, KNIME)
• A passion for research, as well as strong observational skills and strategic thinking.
• Strong collaboration skills with the ability to work with diverse organizations and teams.
• Experience in translating consumer insights and providing recommendations in order to strengthen Bitvavo’s marketing mix
• Experience in collaboration with brand managers, social media managers, media managers and PR colleagues to improve the brand communication strategy
• Experience in working closely with the product team to ensure synergies with product and UX
• Experience in partnering with brand activation managers in the countries.
• Foreign Language knowledge a plus (Spanish, French)

Qualifications: BS in Data Analytics with 5 years of Experience

• Analytical and creative mindset with knowledge of the innovation landscape
• Ability to work in a fast-paced ever-changing environment
• Exceptional interpersonal and communication skills
• Self-motivation and the ability to juggle an array of tasks
• Experience with analyzing data, quantitative research and/or consumer insights.
• Bee an independent, strategic, and creative thinker who is a strong team player and willing to take on additional responsibilities as necessary
• Skilled in Excel and PowerPoint, and Statistical software
• Knowledge of leading-edge qualitative methodologies and appreciation of quantitative consumer research
• Experience working with multiple third party suppliers ensuring they are aligned to key deliverables and are driving impactful outcomes.
• Proven strong oral and written communication skills, especially the ability to explain difficult concepts and insights in simple, applicable business terms. 

Qualifications: BA in Market Research with 6 years of Experience

• Experience producing high-quality, well-regarded insights & analytics work, preferably in the consumer packaged goods industry..
• Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results.
• Strong priority management skills to ensure insights resources are leveraged and applied to the most important business issues.
• A proven record of turning insights into actions with brands, retailers, marketing and R&D.
• A proven track record driving business model and influencing the matrix across brand, marketing, customer and R&D.
• Strong knowledge of multiple insights tools and processes, both quantitative and qualitative.
• Expertise in statistical software, such as R, SAS, and/or SPSS
• Expertise in Microsoft Excel
• Proficiency in a survey platform (Qualtrics preferred)
• Experience with more complex market research methods like MaxDiff or Conjoint Analysis

Qualifications: BS in Economics with 5 years of Experience

• Experience in customer research with a strong analytical background.
• Advanced knowledge of primary and secondary customer insights methodologies, both quantitative and qualitative. 
• Experience with experimental methods.
• Proven success translating business needs into research projects that generate actionable insights.
• Skilled at research project management, such as vendor management, research design and execution, data analysis, and report writing.
• Exceptional communication skills, written and verbal
• Ability to present complicated analytical material to a range of stakeholders with differing levels of technical expertise.
• Strong people and relationship management skills.
• High attention to detail, comfortable independently multitasking and prioritizing projects in a fast-paced work environment.
• Superior problem solver with ability to independently identify opportunities for improvement and make constructive suggestions for change.

Qualifications: BA in Advertising with 4 years of Experience

• Experience with consumer insights supplier 
• Advanced skills in MS Office skills in PowerPoint, Excel, and Adobe specifically
• Demonstrated success in presenting/sharing market research results to drive action
• Must be an objective voice of the consumer, while also understanding the realities of the business environments
• Knowledge of research fundamentals, both qualitative and quantitative
• Custom quantitative research experience (e.g. Kantar, TNS, Synovate, BASES) preferred.
• Extensive project management skills
• Strong attention to detail
• Ability to work effectively & positively with internal cross-functional teams and external partners
• Ability to communicate effectively

Qualifications: BS in Communications with 5 years of Experience