CONSUMER INSIGHTS MANAGER SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Published: August 09, 2024 - The Consumer Insights Manager brings extensive experience in employer relations, HR, and small business dynamics, specializing in mobile applications and online career platforms. Highly skilled in organizing and prioritizing with a proven track record in managing multiple projects and teams, ensuring effective collaboration. Combines strong analytical abilities and statistical knowledge with expert-level proficiency in market research tools like Qualtrics and UserTesting, along with advanced experience in data storytelling and talent development.

Essential Hard and Soft Skills for a Standout Consumer Insights Manager Resume
  • Data Analysis
  • Statistical Modeling
  • Consumer Behavior Analysis
  • Survey Design
  • Market Research
  • Reporting Tools
  • Business Intelligence Software
  • A/B Testing
  • Predictive Analytics
  • Data Visualization
  • Communication
  • Critical Thinking
  • Problem Solving
  • Creativity
  • Adaptability
  • Leadership
  • Teamwork
  • Attention to Detail
  • Strategic Planning
  • Negotiation Skills

Summary of Consumer Insights Manager Knowledge and Qualifications on Resume

1. BS in Marketing with 5 years of experience

  • Experience in a custom primary research function on the vendor or client-side
  • Prior exposure to a range of survey methods and techniques, from web survey programming to qualitative moderation.
  • Proficient at integrating quantitative and qualitative findings into key insights.
  • Experience managing third-party information and research providers (e.g., Sensor Tower, Newzoo, eMarketer, App Annie)
  • Able to prioritize tasks and remain productive with minimal supervision in a fast-paced environment across multiple projects.
  • Able to communicate the results of analyses in a clear and effective manner with product, marketing and leadership teams to influence the overall strategy of the product.
  • Strong communication and presentation skills.
  • Experience with analytics software tools like SPSS and SQL
  • Knowledge of theories of gameplay systems and up-to-date understanding of the mobile gaming space
  • Knowledge and love for the 2K franchise and IPs

2. BA in Business Administration with 6 years of experience

  • Experience with employers/HR/small business, mobile applications and online job/career search,
  • Excellent organization and prioritization skills
  • Demonstrated ability to work effectively, both independently and collaboratively, in an atmosphere of multiple projects and teams.
  • Exceptional communication skills - in all modes, email, presentations, face-to-face, meetings, etc.
  • Excellent deck creation skills, with an emphasis on building a compelling narrative
  • Strong analytical skills and exceptional problem-solving abilities.
  • Proven track record in quality assurance and data analysis
  • Hands-on experience with well-known survey and market research tools such as Qualtrics, UserTesting, and Survey Monkey a strong plus
  • Statistical knowledge and experience with Excel, SPSS, R, SAS, or other related statistical packages
  • Must demonstrate both analytical and creative thinking abilities
  • Exceptional communicator (verbally and written)
  • Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
  • Experience managing people and developing talent

3. BS in Consumer Behavior with 4 years of experience

  • Familiarity with marketing research measurement techniques, practices, and theories.
  • Be comfortable presenting in front of internal and external customers.
  • Experienced in handling and carrying out a range of qualitative and quantitative research
  • Advanced understanding of research methodologies and proven analytic skills including ability to synthesize information, identify trends, reduce complexity and identify key opportunities.
  • Familiar with digital analytics tools such as Adobe Analytics, Google Analytics, Sprinkler (Social Media Listening), Similar-web, Search Analytics tools, PowerBI.
  • Consumer research experiences in both qualitative and quantitative customized research with excellent project management skill
  • Curiosity and passion for understanding people and culture, strong attention to detail
  • Strong analytical skills with the ability to make the complex simple
  • Able to develop new technologies of consumer research and new agency training
  • Excellent engagement, presentation, and communication skills.
  • Client-side experience of working for a multi-national or large reputable FMCG company in China is a plus
  • Digital insight / social listening/big data analysis experience is a plus
  • Fluent in Chinese & English

4. BA in Psychology with 5 years of experience

  • Experience in brand tracker covering multiple countries.
  • Experience in managing sample source mix, stratified sampling plans, and translations of survey text.
  • Experience in developing qualitative (e.g., focus groups) and quantitative (e.g., survey design) research
  • Experience in analytical software (e.g., Q, R, SPSS, SAS, STATA, Excel Pivot Tables).
  • Experience working in a foreign culture.
  • Fluency in at least one non-English language (speaking & writing)
  • Flexibility to manage multiple projects at the same time
  • Ability to manage budgets
  • Ability to help team prioritize projects, based on which research is expected to have the most impact
  • Experience authoring research reports
  • Experience in market research, agency or client-side, with strong skills in design and implementation of consumer research (qualitative, quantitative, sensory), category management or sales analytics.
  • Solid track record of working in fast-moving consumer goods, with experience in innovation processes, shopper activation and category management and development
  • Skilled in Microsoft Office suite of applications, statistical packages (Q or SPSS), and research survey applications (SurveyMonkey)

5. BS in Economics with 4 years of experience

  • Experience with a branded, CPG food company
  • Experience with in leveraging consumer insights to drive business results
  • Excellent planning and project management skills
  • Strong knowledge of marketing and market research fundamentals including experimental design and statistics
  • Experience in selecting appropriate, diverse research methodologies, designing research studies, and trying new methods when appropriate
  • Experience leading projects with ownership of budgets, suppliers, research, and schedule
  • Proficient in syndicated and custom data (IRI, Nielsen)
  • Experience in consumer brand insights, brand strategy or in a role with transferable experience
  • Experience in consumer packaged goods (manufacturer or retail)
  • Experience in managing/synthesizing syndicated and primary consumer research
  • Proven collaboration abilities, strategic thinking, and leadership skills
  • Experience in mining sales scan data (Nielsen, IRI, Quantium) and shopper data
  • Talented story-teller with skilled written and oral presentation skills
  • Good organizational skills demonstrated under time and budget pressure and to influence senior and junior stakeholders in the application of insights to internal and external activities.

6. BA in Sociology with 5 years of experience

  • Experience in consumer insights/market research
  • Experience with  Client-side work in consumer products/durables
  • Experience with Supplier-side research 
  • Broad-based experience in quantitative and qualitative research methods, with the ability to design and execute research from the ground up.
  • Experience communicating to different audiences and stakeholders, brand leadership, cross-functional team members, agency and retail partners, etc.
  • Experience discovering consumer insights that lead to actionable recommendations.
  • Experience managing a research budget according to annual plan objectives.
  • Excellent written and oral communication skills.
  • Ability to analyze complex data and situations and develop a range of solutions.
  • Knowledge of statistics and statistical applications
  • Must possess strong strategic skills to be able to draw insights and recommendations from research.
  • Ability to excel in a fast-paced, dynamic work environment.
  • Ability to manage multiple tasks/strong organizational skills.
  • Strong knowledge of MS Office, and advanced Excel skills.
  • Ability to communicate effectively with all levels within the organization.

7. BA in Market Research with 6 years of experience

  • Experience in market research, having worked at both agency (preferably customised research) and leading research at a client-side (preferably FMCG)
  • Well-exposed and familiar with various research methodologies, both qualitative and quantitative
  • Positive attitude with a strong desire to learn
  • Highly adaptable, pro-active
  • Experience in Consumer Insight and consumer insight tools (generation of insights, execution of studies and translation of insights into actionable guidelines for innovation).
  • Experience of working within a multi-disciplinary environment.
  • Experience in data mining analysis and extracting insights from data.
  • Quantitative Consumer Research experience is desirable.
  • Knowledge of home care products/categories would be an advantage.
  • Excellent verbal and written communication skills.
  • Strong detail orientation with the ability to manage multiple work streams.

8. BA in Anthropology with 10 years of experience

  • Knowledge and experience supporting a strategic business unit with the use of market research to analyze, story tell and guide with the use of quantitative or qualitative market research techniques.
  • Experience in market research with a CPG background highly desirable.
  • Strong analytical and problem-solving capabilities
  • Exemplary Communication and collaboration skills
  • Proven ability to interpret data, tell a story, and provide actionable insights for all stakeholders
  • Proficiency in navigating syndicated data platforms
  • Experience with Online Survey Tools (e.g. SurveyMonkey)
  • Success in using data visualization tools (Tableau, Domo, etc.)
  • Experience with Microsoft Office Tools (e.g. Word, PowerPoint, Excel)
  • A strong history of quickly gaining credibility, partnering with and successfully across the stakeholder pool
  • Be the objective voice for the consumer and product expertise for relevant segments/markets.
  • Ability to build effective relationships and partnerships across multiple functional areas for the relevant segment/market.

9. BS in Data Analytics with 9 years of experience

  • Experience with a solid understanding of sensory and consumer research techniques and a strong emphasis on general insight application to segments/markets
  • Project management experience, communication skills and ability to influence cross-functional stakeholders
  • Exposure to food and beverage consumer packaged goods companies strongly preferred
  • Ability to contribute at a strategic level with the Point of View (POV) of the consumer and product expert for relevant segment/market
  • Track in designing and managing complex research studies
  • Proven track record in identifying segment/market research needs and developing segment /market-specific insight strategies to inform the regional insight plans
  • Ability to champion new ideas and techniques
  • A proven ability to bring the very best out of suppliers, both in terms of servicing and encouraging them to develop new techniques
  • Strong analytical skills and ability to draw business-relevant conclusions
  • Proactive, problem-solving attitude and team-oriented, collaborative style
  • Ability to manage multiple projects
  • Proven experience consulting and interfacing with clients
  • Ability to develop trusted relationships with clients and internal stakeholders.

10. BA in Communication Studies with 4 years of experience

  • Experience in consumer insights/market research, ideally agency.
  • Expert in customized quantitative survey research
  • Evidence of strong client engagement skills
  • First-class analytical skills
  • Confident with stats packages like SPSS/Q/ Excel etc
  • Experience delivering high-quality reports and presentations
  • Experience in market research management.
  • Experienced in managing a wide range of qualitative and quantitative research
  • Strong analytical skills with the ability to leverage on data to develop strategy/decisions
  • Exposure to consumer electronics will be an added advantage.
  • Familiar with putting together data from multiple sources to tell a story
  • Strategic thinker with good communication and presentation skills

11. BS in Statistics with 7 years of experience

  • Experience in the Food & Beverage, Specialty ingredients, FMCG, Flavor & Fragrances Industry
  • Proficient in Data Provider, Market Intelligence Database, Sensory software, Statistical analysis
  • Knowledge in Sensory Methodologies, Panel Management, Consumer research techniques
  • Familiarity with online research, digital platforms and social media listening is an advantage
  • Strong execution excellence with a highly collaborative mindset to drive shared results
  • Great interpersonal bonding skills and possess strong teamwork and team-building skills.
  • Strong oral, written, verbal and formal presentation skills including customer interaction skills.
  • Advanced Microsoft PowerPoint, Word, and Excel skills with Pivot Table
  • Experience with self-service research platforms and data analysis software (Qualtrics experience highly desired, SPSS a plus)
  • Excellent verbal presentation and written communication skills including the ability to make presentations to senior and executive management

12. BA in Political Science with 3 years of experience

  • Experience synthesizing a variety of marketing and sales metrics and concepts including marketing funnel, segmentation, brand health, POS, NPS, Ad testing, the share of voice, and ROI, to achieve business optimizing conclusions.
  • Awareness of advanced analytics and survey techniques and tools including conjoint, max-dif, segmentation, regression analysis, and marketing mix measurements.
  • Equally comfortable rolling up the sleeves to perform analysis, discussing findings with sponsor/partner, and presenting insights.
  • Experience with MS Excel specifically pivot tables, data cleansing, conditional formatting, lookups, data validation, and dashboards.
  • Experience with relational database queries (SQL)
  • Knowledge of Python
  • Ability to work collaboratively across the organization translating user needs into technical inputs to generate business insights.
  • Capable of operating independently and without direction, yet has the awareness to identify situations where additional guidance or support is needed
  • Proven track record of success in a metrics-driven, high-velocity environment.
  • Must thrive working under tight deadlines and working with cross-functional teams.
  • Strong interpersonal and verbal communication skills
  • Articulate clearly and effectively in person and in writing.
  • Experience in consumer or small domestic appliances

13. BA in Advertising with 2 years of experience

  • Basic understanding of financial and profitability concepts
  • Expert PowerPoint storyteller
  • Highly self-motivated and able to work with minimal instruction and oversight
  • Excellent knowledge of Statistics and Linear Regression
  • Analytical mindset and extreme attention to detail
  • Ability to quickly absorb and synthesize information
  • A structured approach to problem-solving
  • Experience working with Qualtrics/Medallia, Salesforce
  • Experience with menu product innovation and testing
  • Experience working in a start-up / fast-paced, rapidly changing environment
  • Experience using R, SPSS, StatsIQ, Tableau, Alteryx

14. BA in Public Relations with 4 years of experience

  • Experience in an in-house or agency consumer insights role
  • Experienced in planning, conducting and analyzing quantitative research studies, including survey and sample design
  • Comfortable running qualitative research studies, like focus groups and interviews
  • Top-notch at creating impactful and cohesive research decks
  • A clear, empathetic communicator (both in-person and in writing)
  • Passionate about understanding consumer behavior and attitudes
  • An optimistic, high-energy problem solver
  • Collaborative and excited to work with many different teams
  • Intellectually curious and eager to learn
  • Proactive, adaptable, and comfortable managing shifting timelines and priorities

15. BS in Consumer Insights with 5 years of experience

  • Passion for mobile and online gaming, especially free-to-play.
  • Experience in a CUSTOM PRIMARY RESEARCH function on the client or vendor side, preferably in gaming or interactive media.
  • Demonstrated competency in designing and analyzing research to address business problems.
  • Strong analytical skills and exceptional problem-solving abilities.
  • Good intuition with numbers and experience synthesizing disparate and sometimes contradictory learnings.
  • Experience in working cross-functionally, leading teams to address key strategic issues.
  • Expert project management skills including the ability to design and manage multiple projects under tight deadlines, organize and complete multiple projects efficiently and on time.
  • Strong communication skills to provide actionable reporting via written and in-person presentations.
  • Able to communicate results and conclusions to various constituencies at various levels of management.
  • Strong interpersonal skills and the ability to work as part of a diverse team and build cooperative, productive relationships with internal clients and vendors.
  • Experience with online survey tools similar to SurveyGizmo and Decipher.
  • Experience with analytics software tools like SPSS and SQL

16. BA in Media Studies with 5 years of experience

  • Experience in a similar position (marketing research, consumer insights’ etc.)
  • Proven experience with both qualitative and quantitative consumer research techniques
  • Strongly skilled in Data analysis techniques and methods
  • Fluent English (both written and spoken) is a must
  • Strong detail orientation and ability to manage complex research projects independently
  • Able to adapt quickly in a dynamic rapidly changing environment
  • Research experience, ideally as a custom research supplier or client side in Consumer Package Goods (CPG)
  • Knowledge of quantitative research methods including surveys, analytics (conjoint/discrete choice, regression), product and advertising testing, etc.
  • Experience in using syndicated CPG data (Nielsen/IRI/Numerator) for business analysis and effective story telling
  • Proven ability to translate questions from business into creative research solutions
  • Experience in consumer research, qualitative and quantitative measurement, and analytics capacity.
  • Experience with implementation of end-to-end solutions related to customer e
  • Experience in extracting and analyzing data from various sources, interpreting data to 'tell the story, and turning results into meaningful actionable steps for the company.
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