CONSUMER INSIGHTS SPECIALIST SKILLS, EXPERIENCE, AND JOB REQUIREMENTS

Updated: Dec 24, 2024 - The Consumer Insights Specialist possesses extensive experience in quantitative and qualitative analysis, business research, and performance improvement in targeted sectors, complemented by advanced project management capabilities and a history of leading cross-functional teams across multiple locations. Demonstrates robust leadership by directing internal teams and managing vendors to achieve timely and successful outcomes, backed by strong communication skills and proficiency in Microsoft Office. Engages in authoring detailed research studies and effectively manages presentations and discussions with firm leadership, showcasing well-developed presentation and interpersonal skills.

Essential Hard and Soft Skills for a Standout Consumer Insights Specialist Resume
  • Data Analysis
  • Statistical Modeling
  • Market Research
  • Consumer Behavior Analysis
  • Survey Design
  • Quantitative Research
  • Qualitative Research
  • Data Visualization
  • CRM Software Proficiency
  • Predictive Analytics
  • Critical Thinking
  • Communication Skills
  • Problem Solving
  • Attention to Detail
  • Adaptability
  • Collaborative Skills
  • Creativity
  • Empathy
  • Time Management
  • Persuasiveness

Summary of Consumer Insights Specialist Knowledge and Qualifications on Resume

1. BS in Consumer Behavior with 8 years of experience

  • Experience in market research, agency or client-side, with strong skills in design and implementation of consumer research (qualitative, quantitative, sensory), category management or sales analytics.
  • Solid track record of working in fast-moving consumer goods, with experience in innovation processes, shopper activation and category management and development
  • Skilled in Microsoft Office suite of applications, statistical packages (Q or SPSS), and research survey applications (SurveyMonkey)
  • Experience conducting end-user research at a technology company 
  • Experience with insight tools and methodologies including Customer Journey Mapping, Derived Attribute Importance, Outcome-driven innovation, SPSS, Qualtrics, mTab, Dscout, and Sawtooth Conjoint/MaxDiff analysis).
  • Experience solving ambiguous problems and demonstrated ability to perform complex analyses.
  • Ability to work independently.
  • Strong/excellent communication skills.
  • Strong presentation skills to effectively deliver complex data-driven insights.
  • Strong attention to detail and strong analytical skills.
  • Demonstrated ability to build effective relationships across technical and business teams on a global scale.
  • Ability to learn new concepts, technologies, and businesses quickly and to produce high-quality work in short time frames.

2. BA in Marketing Analytics with 4 years of experience

  • Passion for games and consumers
  • Experience in a custom primary research function on the vendor or client side
  • Prior exposure to a range of survey methods and techniques, from web survey programming to qualitative moderation.
  • Proficient at integrating quantitative and qualitative findings into key insights. Sees the big picture, and can abstract top themes for non-researcher audiences.
  • Experience managing third-party information and research providers (e.g., Sensor Tower, Newzoo, eMarketer, App Annie)
  • Able to prioritize tasks and remain productive with minimal supervision in a fast-paced environment across multiple projects.
  • Able to communicate the results of analyses in a clear and effective manner with product, marketing and leadership teams to influence the overall strategy of the product.
  • Strong communication and presentation skills.
  • Experience with analytics software tools like SPSS and SQL a plus
  • Knowledge of theories of gameplay systems and up-to-date understanding of the mobile gaming space
  • Knowledge and love for the 2K franchise and IPs - from sports to strategy

3. BS in Psychology with 5 years of experience

  • Experience in quantitative and qualitative analysis, business analysis/industry research, management consulting or business performance improvement focused in a specific focus area.
  • Advanced project management skills
  • Experience in successfully lead cross multiple locations and businesses using staff and contractors. 
  • Demonstrated leadership skills and abilities to effectively provide direction, guidance and motivation to internal teams and vendors and deliver successful results on schedule.
  • Excellent verbal, written and interpersonal communication skills to develop effective communication materials and effectively communicate with internal teams and external vendors. 
  • Excellent teamwork and mentoring skills.
  • Well-developed presentation skills.
  • Experience authoring research studies and reports.
  • Self-starter who is experienced at taking initiative and showing results.
  • Ability to facilitate and lead focus area dialogue and Q&A sessions with firm leadership.
  • Ability to analyze information coherently and succinctly. 
  • Understanding of statistical and financial theories and practical experience in applying those theories and software in research and analysis.
  • Proficiency in using the Microsoft Office Suite which includes, Word, Excel, PowerPoint and Outlook.

4. BA in Sociology with 4 years of experience

  • Experience in building and driving relationships with the commercial team
  • Ability to work with external partners to deliver research projects
  • Connected externally with the latest competitive moves, innovation ideas, trends, and acting with speed and agility
  • Experience in analyzing Retail Audits, Consumer Panel, and UAI Tracking
  • Strong quantitative and qualitative research skills and project management skills
  • Good analytical thinking and communication skills to present clearly, simplify complex topics, and influence decision-making
  • At ease in facilitation role- helping stimulate idea generation, and co-create ideas together with the commercial team
  • Experience in mining sales scan data (Nielsen, IRI, Quantium) and shopper data
  • Talented story-teller with skilled written and oral presentation skills
  • Food organizational skills demonstrated the ability to manage multiple projects under time and budget pressure and to influence senior and junior stakeholders in the application of insights to our internal and external activity
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